Your Mind.. Tremendous etiquette. I’m gonna go back to video one and I’m gonna go through each one twice again because this is tremendous information! You are bridging the global platforms in the understandable, doable-relatable.. It’s really understandable.
Great question. It's explained in this GHL help doc: help.gohighlevel.com/support/solutions/articles/48001185099-facebook-conversions-api-trigger-in-workflows. The way I understand this explanation is if it is a from, survey, order, or calendar booking use the funnel event. If it is a FB lead form then use the lead event. However, I will say I notice the match quality score is significantly lower when using the lead event.
Hi Justin, thank you for the video! Do lead events work only for Facebook forms or can the same set up/workflow be used for the funnels which use GHL forms?
You're welcome and awesome question! They can be used for both lead forms and for campaigns to landing pages. However, I have noticed that the "Lead Event" type in the GHL workflows sends a lower quality data point in the Facebook Event Manager. In this video (th-cam.com/video/L5hV1NqBzgw/w-d-xo.html) I describe how I use the "Funnel Event" type. However, that event type does have limitations on how it could be triggered, but I do find that it has a higher quality score with Facebook. Hopefully that helps!
Go to the events manager on Meta business.facebook.com/events_managager. If you have active data being sent then you should see them listed with a quality score of 9+. If you want to test, there’s a test section there too where you add a unique code to the workflow action.
@@Paul-ys6fx Just create a tag for qualified or booked appointment. Keep the contact in the workflow using a wait step (based on condition) and move it to the next step (CAPI) once the condition is met.
@@justin-melendez thanks for prompt response sir, however, how can we know that the lead push through to ad manager sir? Like a result after the workflow is done. Sorry if I asks many questions. Highly appreciate it
Great resource, thank you for sharing knowledge. One question, Is there any chance to mark lover quality lead to fb? So it looks like this Low Quality - MQ - Sales Quality ... and customer phase of course, lets say something like "negative event".
@@adnanmujic1820 not that I know of. In that event you just wouldn’t send that event to Facebook. This is common with landing page campaigns. Instead of having the pixel send the signal immediately upon form fill, you don’t send it until you verify it’s a quality lead. Then and only then does Facebook think it’s a lead. You can’t do that with lead forms because the conversion is registered on the Facebook side. However you can choose not to optimize based on that and choose another pipeline step to optimize on. Hopefully that’s helpful!
Your Mind.. Tremendous etiquette. I’m gonna go back to video one and I’m gonna go through each one twice again because this is tremendous information!
You are bridging the global platforms in the understandable, doable-relatable..
It’s really understandable.
@@sidcharles2011 the feedback is much appreciated 🙏 I’ll do my best to keep them coming!
@@justin-melendez Please do Bro !Your work is not in vain. 🙂
When should we use the Lead Event vs the Funnel event?
I see other guides using the funnel event but they don't disclose why.
Much appreciated!
Great question. It's explained in this GHL help doc: help.gohighlevel.com/support/solutions/articles/48001185099-facebook-conversions-api-trigger-in-workflows. The way I understand this explanation is if it is a from, survey, order, or calendar booking use the funnel event. If it is a FB lead form then use the lead event. However, I will say I notice the match quality score is significantly lower when using the lead event.
Great stuff Bro!
@@sidcharles2011 thank you so much for the support!
Hi Justin, thank you for the video! Do lead events work only for Facebook forms or can the same set up/workflow be used for the funnels which use GHL forms?
You're welcome and awesome question! They can be used for both lead forms and for campaigns to landing pages. However, I have noticed that the "Lead Event" type in the GHL workflows sends a lower quality data point in the Facebook Event Manager. In this video (th-cam.com/video/L5hV1NqBzgw/w-d-xo.html) I describe how I use the "Funnel Event" type. However, that event type does have limitations on how it could be triggered, but I do find that it has a higher quality score with Facebook. Hopefully that helps!
Hi, How can we know that the lead or data go through facebook? how can we test it? Thanks
Go to the events manager on Meta business.facebook.com/events_managager. If you have active data being sent then you should see them listed with a quality score of 9+. If you want to test, there’s a test section there too where you add a unique code to the workflow action.
@@justin-melendez how about the lead that it will only send to facebook when the lead is qualified or book an appt. Thank you sir
@@Paul-ys6fx Just create a tag for qualified or booked appointment. Keep the contact in the workflow using a wait step (based on condition) and move it to the next step (CAPI) once the condition is met.
@@justin-melendez thanks for prompt response sir, however, how can we know that the lead push through to ad manager sir? Like a result after the workflow is done. Sorry if I asks many questions. Highly appreciate it
Great resource, thank you for sharing knowledge. One question, Is there any chance to mark lover quality lead to fb? So it looks like this Low Quality - MQ - Sales Quality ... and customer phase of course, lets say something like "negative event".
@@adnanmujic1820 not that I know of. In that event you just wouldn’t send that event to Facebook. This is common with landing page campaigns. Instead of having the pixel send the signal immediately upon form fill, you don’t send it until you verify it’s a quality lead. Then and only then does Facebook think it’s a lead. You can’t do that with lead forms because the conversion is registered on the Facebook side. However you can choose not to optimize based on that and choose another pipeline step to optimize on. Hopefully that’s helpful!
what about the events in the funnels area, close to funnel steps (
Steps
Stats
Sales
Security
Events
Settings). What is this?