"No one in Kpop sings like Swan" facts only. Her and Goeun are absolutely killer vocalist, some of the best in 4th gen. All of the girls did so well here, really good girl crush take from Purple Kiss.
I hate how underrated they are when it comes to 4th gen vocalist these 2 are never brought up only the popular ones like lily and haewon(Nmixx), winter and ningning(Aespa), mia(Everglow), lia(itzy), etc
@@jordansgang1666 It's a shame, but they're still rookies so they have time to gain recognition. I'm definitely stanning after this comeback, so I guess we'll just have to support them and spread the word! I believe they will grow much more as time goes on.
As you may know 6 of 7 girls are with covid-19 right now, and Swan is already healthy. Let’s support *PURPLE KISS* in this great comeback, they deserve all the love!
I feel like this isn't even Girl Crush anymore. It's Badass Woman-ry. This is like the feminine side of Everglow. Where Everglow is rough and sharp and in-your-face, Purple Kiss is more dark and glossy, like the smoke that hides the monster. I dunno if that even makes sense, but that's what I'm going with. I love it.
Another definition for "meme" is something like an information virus, so they are saying that they will "infect" our minds. With this take, it becomes a pretty cool concept which I personally haven't heard before.
the title memem actually has a lot of interpretations. one of them is the word "me". then memem which sounds like humming but instead of mumum, it's memem. then what you said "meme". it's really geniuss
Swan’s part is soo much more impactful because of how hard the song goes.. it’s like the eye of the storm. The whole song too just has so many different interesting parts like the tempo change that still come together for an interesting and engaging girl crush song. Purple is back! Edit: also, the contrast between the hard hitting first chorus, and then soaring above in the second chorus. its such a release, and goes perfectly with the idea that they’ve got into your head!
The two Story Films that were released during the run-up to the comeback add a lot to the context of getting into the brain/mind/memory and the what the concept actually means. Funny, whimsical and well-filmed, definitely worth watching!
I hope they have something to follow up with the story films though, the witch concept would stand out so much more if they could connect them with the MV more
@@fuk2433 I dunno - I think once Go Eun and the other witches take over CyA at the end of the second story film and we get the look at the "Memory Storage" safe, the stage is well set for the song and MV. They lyrics definitely continue the theme of the story films; if I have any complaint, it's that most of the sets for the MV (with the exception of the CGI head at the end) don't really convey much of the concept of being inside the mind/head. That's the one aspect in an otherwise amazing MV that I wish had been better realized.
@@Vektorix28205 their is a small part of the music video that goes with the storyline with them controlling cya’s head which is their hands at their heads and one set of the mv is the white room and in the background on the screens shows the X-ray of the brain which leads into them controlling and with the storyline. There’s little details that go with it the viewer just has to look harder
i know goeun's and swan's high notes are great, but i can't wait for the day that they also utilize jieun's rich low notes. give me that sultry summer sapphic track and give me jieun on that, rainbow bridge!
Besides being a great take on the Girl Crush concept, I also loved how experimental the song is, and I was really surprised to see RBW releasing something like this, they have never done something quite like this (maybe "No Diggity" by Oneus, but that song does things a little different). The girls killed the song, and I can't wait for them to recover and perform this song! I hope people start paying more attention to them! Also, the EP is SO GOOD. Pretty Psycho better blow up
i agree! this isn't standard cookie-cutter girl crush either - you can feel the uniqueness and a sort of maturity in the song. and i actually felt there was a lot of similarity between "no diggity" and memeM in terms of arrangement or at least the general sound. both were very experimental like you said, and as a huge tomoon i enjoyed both songs a lot :D a lot of credit needs to go to the ppl who worked on the song; RBW seriously has some amazing producers and it shows in every song that their groups, especially the newer ones like weus and purki put out
i feel like rbw has like, a pattern of concepts for almost all groups, but they chose in different times. For example, Mamamoo with starry night and Oneus with a song written easily. And now with memem and no diggity. And it repeats with different comebacks and sounds with different groups
I definitely think this is how experimental K-pop should sound like. I’m a fan os Aespa’s Savage and next level because of the experimental parts put together, but they don’t go to far. Then, there’s NMIXX’s O.O that experimented a lil' TOO much and made people hate the song at first listen. This song goes at the far limit, like really touching the line between “experimental” and “too much we hate it”. I was really amazed by this song, and even though it will not be in my playlist, I would listen to this when I’m going for the “maleficent” vibes❤️🔥
These new girl groups are laceddd with somethinggg… first Billlie now Purple Kiss? What is up with these new girl groups that are releasing these great songs???? Wow-
I think these companies wanted the groups to be more experimental and original, but as they're not as big as others (like SM or JYP), so they know they have to absolutely kill it to make success, but they're also not so small as to have no budget or no connections...
@@ReiYWillNeverForgetPixy Pixy is great. Unfortunately their fan base is small because their sound, like DC, is not very welcomed in Korea. But I’m hoping like Dreamcatcher they gain a standing and momentum. I know a lot of insomnias who support them like me :) I’m multi stan
@@ReiYWillNeverForgetPixy 🤦♂️ You do realize channel pages have a search box right? I am guessing not or you would know PD already reacted to Let Me Know, Addicted, and Bewitched.
I feel like 'girl crush' was only a mere template and Purple Kiss took it and went crazy turning it into something that is fits them perfectly. They're really bringing something to the table as well as shaking the standard of what is already set for concepts like this. I hope they go far and wide because their talent deserves all the recognition that they're getting.
I love how despite picking the typical "Girl Crush" concept, Purple Kiss has that certain Purple Kiss sound and colors to it. Truly a rare thing these days.
They killed this comeback! The entire album is amazing and I’ve literally have had it on repeat the whole day. All the members currently have covid except for Swan so I hope they recover well, I’m so excited to watch them promote this song!
regardless if the title track is your type or not, the rest of the album is gold and should be listened to. the bsides are phenomenal and the best in their discography so far
PURPLE KISSS!!!!!!!!! Holy shit. I haven't been in love with a group's songs like this for years. Also it doesnt need to be said, but Queen Swan is the GOAT, her voice is so amazing. This is probs my favourite song in kpop in the last few years.
PD i agreed and resonated with everything you said. swan’s section was amazing. the production and the attention to detail and the way they sing their lines and hold their notes was so so so satisfying and exciting. the uniqueness of this song/video is so perfect. i really think they brought something so captivating to this concept. i am so happy you loved this song. I was waiting for this reaction all day. I am so proud of these girls. Thank you for appreciating their art! Thank you for calling recognition to their masterpiece. You talked about how they fixed all the points of girl crush songs or other kpop songs that fall short for you. You can really see the pure effort rainbow team and purki have put into this song. They hit the mark with everything in this. In ways that other groups failed to do. I understand completely what you mean when you say you wanted lines/notes to last longer or end better. I felt that. This song really hit the spot.
They released two films showing their concept in this comeback: witches that get inside your head. Even Cya featured in these films. Since I saw them I got really excited to see how this comeback would be, and they did not disappoint at all, it's so cool!! I'm so glad you reacted to it
Even the intro: illusion seemed like some hypnosis, kind of like the ritual the witches do before getting inside your head (from my point of view at least) I loved it so much
You are right! Their storyline is that they are witches who like to go into people's minds and mess with their memories. I didn't understand the video until you brought up the meaning of the title.
As a film maker, I really think you would enjoy the two Story Films they released before this song. They add some lore/context for the video and they are SO well made.
The vocal slides in the second part of the chorus give this really cool like cunning/devious vibe to it and I think it really sets it apart. Also I wish they had the second part in the last chorus too.
i vibe with the idea of the minimalist set design directly working on the lyrics. all that’s in your head is gonna be them: it’s all about them. the sets are empty and all that’s in them is the girls, just like the lyrics imply
Goeun and Swan's vocals really do bring something else to this concept as you said. The other parts I could see other girl group members performing well to an extent, but it takes another level of individuality and skill to pull of their parts. All of them did amazing on this track though, and I love their synergy :)
I hope people who don't know them end up finding and liking this song, they totally deserve more recognition. My only concern is that people might be overwhelmed with the amount of dark concepts these days in kpop. Wishing the best for PurKi 💜
I've been listening to this song maybe 7 times already, but what I really want to point out is the fact that I literally get chills whenever I hear Swan's part. You know which part I am talking about. EVERY SINGLE TIME.
I agree with this review. Purple kiss is probably the best quality new girl group in kpop (Goeun and Swan are outstanding but the other girls are also really good). Sadly nowdays marketing, fandoms, visuals and catchy personalities make a big thing on popularity. If I think of a new girl group like Nmixx oo, they feel to me like a "Meme" compared with Purple kiss in terms of sound and singing, but is from a big company, have marketing, they are younger and have more popularity...I hope kpop can keep groups like purple kiss that focus more on talent and quality than just making popular products for consuming.
It's not a "nowadays" thing kpop has always been like this. I think the current kpop scene is even more favorable to groups in mid to lower tier companies with good music and right marketing Eg. the huge success of stayc and Ive. Nmixx having the privilege isn't stopping Purple Kiss from succeeding. They may have the talent but still need extra something to grab the audience and viral song or moment like Billlie recently with Tsuki.
@@musictamaya1149 I'm not sure if the current kpop scene is favorable to lower tier companies since there are so many groups around, maybe the scene is favorable for mid-high tier companies that can make enough noise with marketing, promotions and content but let's take a brief look of how many new girl groups came in lately (just girl): Classy, Nmixx, Kepler, Billie, Ive, H1 key, Bugaboo, Viviz, Purple kiss, Tribe, Pixy, Hot issue, StayC, Secret number, Aespa, Weeekly, Rumble G, Majors, Rocking doll, Rolling quartz, Ichillin, Lightsum, Azer, Tea party, Mamadol, Craxy, Bling Bling, Hi L, Pritti G, Posh girls, etc...and I'm probably missing many more... and this is just new girl groups... I think some (or many) of these groups are really good and I like the diversity that they bring but the competition is insane, not sure if there are enough audience for so many groups. (specially lower tier ones)
It's the music industry ofc it's not just about talent there is the image the visual the MV Style marketing production brand deals those companies put a lot of money to promote their groups and that's ok RBW should just do the same being a small company isn't an exuse because big hit was small too but they have great marketing strategy just look at StayC
@@bemyhope5059 That's the problem. Is basically "Americanization" of talent through marketing and influence. I mean marketing and influence eventually becomes more important than talent and creativity just like happened to western industry. To make a decent group like Purple kiss or StayC you need to invest in talent, not only trainning time but also talent selection, knowdledge, vision, creativity and work. A good example of the opposite of that is Nmixx and Kepler that in my opinion are just generic versions of girl crush concept with decent choreographies and visuals but lacking originality in concept and music, but they have the marketing and influence to position themselves. Eventually the scene lose creatitvity and concepts become almost the same like its happening with girl crush based on Black Pink (even MemeM is based on that but at least Purple kiss add some of their essence and creativity to differenciate). But not only that, those groups just put most of their investment into one "unoriginal" single that will be positioned instead of other groups more creative that release good mini albums or bsides but unfortunately are eclipsed and underrated. (For example Pixy, tribe, etc, even Purple kiss or Dreamcatcher). That goes into detriment of content, art and creativity.
@@rozeiro5 don't act like purple kiss do something revolutionary i can clearly see aespa and Blackpink combined purple kiss is a typical kpop group they have the visual position they have the center their debut is so dreamcatcher and now they switched yeah they are talented but the problem is their company and the way they present them
Their album is so good. It's got a bit of everything on it. I was honestly skeptical whether they could create something that could compete with Hide and Seek because that ep is so incredible, but they managed to do it again and make an album that I can't stop listening to. They're honestly almost doing too well because the standards they've set for themselves (and others) so soon into their career are already so high that I don't even want to imagine the amount of pressure they're going to be under later on.
their entire discography fits the group concept of the color purple and I think they've done a good job at introducing different shades of purple shown by that little extra intricacy in concepts that some would currently lump together as "girl crush." And I love it. But thinking about the versatility of purple, I think there's some opportunity for even wider concept range for a more springlike/innocent/dream like vibe along the lines of a lavender or lilac (something like a violet fragrance vibe) and of course, all the shades of purple in between that end of the spectrum and where they are now.
Purple Kiss is do underrated it hurts! Imo they have the best vocal line, best rap line and dance line of this generation, very talented group! This song is amazing, everything about it is incredible!
I adore your analysis and yes, they definitely upped their game with the vocals and presence. Also, is it just me or this song has the potential to be the title track for a future James Bond movie?
Always appreciate the way you explain details that help me understand why I like certain videos. One of the reactors that is my go to for comebacks. And yes RWB, Damn. Every group built around vocals. Also the involvement of all their artists in every aspect of what they release. Especially Purplekiss. How many groups have members who have arranger or producer in their bio. Have a good one.
I love that they actually have a concept and theme and not ONLY have a girl crush song for the sake of having a girl crush concept lmao The whole witch and manipulation and like going into someone's brain is really cool and maybe not NEW new but definitely refreshing That's also what's showing in their little films they did with Cya from onewe as the person in whose head they are actually getting during that films (where I also think this mv is supposed to play in) and that is just really cool as a concept combined with their music literally being stuck in your head
I don't know why, but it took Pretty Psycho for me to really pay attention to Purple Kiss. I vaguely noticed them, and in performances Swan stood out to me because she's gorgeous, but just today I ended up down a rabbithole of catching up on all their music. I didn't really know that Swan is an amazing singer, and they're super talented overall. Glad I finally noticed :D
Honestly this is normally not my type of music but the song is just so totally crazy that I love it. They used that genre to their own advantage and push the limits to the max, I was very surprised. Plus the MV is so powerful and every member get their time to shine. Can't wait to see them perform live.
So the girl's name is Swan!! Thank you! Her voice stood out to me since Zombie (which I also love) but I didn't know the members names. I def have to catch up and stan these girls...
You should check out their numerous medley cover dances and vocals too,and also you have to listen to swan's cover of Billie Eilish-Sky fall,it's really great,❤️❤️ welcome to our club💜
@@anisosoreho4242 Tysm!! I really should have done this sooner, last year zombie was my halloween jam but I never looked deeper. I'll check it out for sure 🤍
What can I say, I love these girls and what I love most is that they're so talented that they can try whatever genre/concepts you can think of and they'll slay regardless. I just saw a comment saying how their concept and sound changes make them inconsistent but I couldn't disagree more, versatility is the best asset any artist can have and these changes will only make their discography better and better. Btw the album is amazing, Pretty psycho outdid
Oh my god!!! I love your reaction! Seriously I was just about to type that it’s a more sophisticated form of girl crush. It really feels like you took what’s in my head and worded it so so much better 😂
1. This is Woman-crush level work. 2. You are spot on with the "flat" portrayal during the end bit. I kept thinking of Linkin Park's debut era MVs like In the End. So far, it seems that Purple Kiss is comfortable with a goth aesthetic, focusing on the color purple. Dark videos are tricky, and RBW better watch the lighting if they want to do justice to the dark / goth aesthetic. I am afraid the group choreo might seem dull on stage for live performances if the stage props, lighting and costumes don't compliment each other, and, if the camera crew aren't pro enough.
Memem is actually a korean word. 1. Crying sound of Cicadas is pronounced memememememem and so on (like chirp,chirp for birds in English). It is annoying and the sound gets stuck in your head. 2. As you said, Play on word with memdolda 맴돌다. Again, it means stuck in your head So no, they are not inventing words, I think the last letter is capitalised since one of the lyrics say eemeM is Memem even when reversed. Also a wordplay with the English word Me Me Me Me Me on repeat. Would mean 'I'm stuck in your head, me,me,me me me me, and you can't get me out'
I personally think..this song is a Purple Kiss take on Aespa Savage..the similarities are to obvious..the memem part is almost identical to gimme gimme now..and the ascending high note is very similar to Savage last part..there are changes in the middle of the song too..which arent Purple Kiss signature in their previous songs..I just wish Purple Kiss would stick to their sound previously like in Pozona and Zombie..they dont need to jump into the trend..because they can make their own..
I'll continue saying what you were about to PD, RBW where in the goddamn WORLD do you even find this much talent!? Well nobody knows, the only thing we're aware about is that I guess RBW has a scout talent team that's probably one of, if not THE best in the kpop industry right now. Seriously, you don't easily find girls like Mamamoo and Purple Kiss and manage to train them to become world class singers, yet they do it effortlessly every time, it's ridiculous. As for the song, it's AMAZING, like you said it IS girl crush but it SCREAMS Purple Kiss on every level, they just DO NOT MISS. I hope these young ladies will get recognized more and go FAR because they deserve it all!
CHAEIN is the all-rounder of the group. Other than writing and composing for the group, she's also one of the main vocalists along with Swan and Goeun, and she's also in charge of rap along with Yuki.
I totally agree with you, PD! Purple kiss is the most unique group in Kpop and they are capable to do many genres. I love this title track’s lyrics. It’s so cool! I’m really expecting the listening party of this album. PD you gonna like it. They are awesome!!!
Okay, before I watch the reaction. I'm so obsessed with their bsides, especially Pretty Psycho. Everyone reading this comment, please check the album out, it is so good.
To me that Swan's part after the first chorus sounds like it's a soloist Seori who sings it. The way they sing and deliver the song is just so different and unique. Those who know Seori you know but those who doesn't you definitely need to check her.
Thank PD 🙏🏾🙏🏾🙏🏾🙏🏾 I went & checked their EP 'memeM' & I was 🤯🤯🤯🤯🤯 then I went & checked their EP 'Hide & Seek' OMG they have the best b-sides I've since [X X]. I don't think there's a girl group that can beat them when it comes to the quality of the music #fightMe.
Gotta watch the three videos they released before. In shirt they are witches and are in someones head hence the witchy dark vibes and the lyrics of spells. This M/V suits the concept they created and Swan and Gieuns vocals putting you in a trance is EXACTLY what they were going for. The execution of the song and the M/V was 10/10. Purple kiss on bloody fkn top!
It's really just a throw away position title that means nothing, she literally does everything, rap, sing, dance, write, compose. By far the highest level ace of 4th gen, not even close, and she's often overshadowed because fans have a tendency to relate to idols with 1 specific high skill that stands out an focus on just that.
@@charred6683 I am just saying in terms of what the company says, not what she is capable of. I don't know about "the highest level ace of 4th gen" since all ex-Future 2NE1 are at ace level to me but I do agree that they can put her in any positions they want, she'll do it. I was a bit surprised to realize that she didn't have a single "main" role actually when she stands out so much to me.
I’m impressed at how Purple Kiss and ONEUS are slowly and consistently growing in popularity. both groups haven’t had the HUGE standout comeback yet with mega views and music show wins, but with every release they score higher and higher and the charts and digital download/streams charts. I was surprised that this purple Kiss comeback charted higher than Solars solo comeback Honey and has way more TH-cam views for the MV. I think RBW have been pretty smart with how they have handled Purple Kiss. Songs are super interesting, and even this girl crush concept managed to feel original. I think they are going to be one of the top 5 girl groups by the end of 2022
Wait did it really chart higher? Wow. Tbh I'm glad that RBW is waking up and trying to take risks music wise. It's the 4th gen already so expect different concepts, different set of expectations, and different types of fans.
I want groups to do the kind of concepts they want to do and feel comfortable with doing... that's when the magic happens and it all clicks in place. However, I will say as someone in the other camp who is sooooooo over the cutesy concepts... girl crush concepts actually feel underrepresented to me. Strong, assertive, empowered women is a beautiful thing and I'd be stoked to see more of it in the kpop sphere.
PurpleKiss are so underrated. But at least they have talent to wrote and composed their own songs which shown their own colour. Compared to those only sings the songs that been given to them. Well, one thing RBW also need to play important roles to promote them to be more recognized by the global fans especially. Because most of them only know HYBE, YG, SM, JYP. Like sometimes its unfair for this talented girls.
Not true. She has about 12 seconds of lines because she gets doon doon doon, sweet like bear gummy gummy, doon doon doon doon, mem mem mem, mem mem mem
I typically don't like these kind of songs but this one I actually didn't mind you nailed it with the bringing sophistication into the girl crush genre statement
13:58 PD talking about Swans very isolated vocal part, they were saying that no one is K-pop sings like Swan does (to that i can agree) but that part in the song actually reminded me soooooo much of Seori's style - isolated vocals over super minimal instrumentals.
Thank you for the reaction. This song is not only girl-crush but also a spell attracting people to Purki. The more you hear it, the chiller it is and it stucks in your head. 💜
The teasers are fantastically shot and feel almost Wes Anderson quirky. They give a lot of backstory into the overall theme of the MV, and I think you'll enjoy a lot 💖 Thank you for loving on PK as always.
yes 🙌🏻 no one sings like swan and rbw makes some killer tracks, the mixing to me and what they’re doing here: you said it all. they’re elevating the concept of girl crush with unique things others just aren’t doing. what go eun and chaein bring here are 🤌🏻 all of them killed this. it’s definitely in my head, they have control
I loved their comeback!! PurpleKiss will for sure continue to be one of my top groups for a long while! Their sound is really fresh and I was hoping they would appear on queendom. Hopefully in some future seasons. Which brings me to ask, PD, will you react to the Queendom perfomances? I would love to see your take on them. Thank you for your lovely work and have a great week!!
esta canción sabe como subir y bajar la intensidad en el momento preciso y de una forma inteligente, lo que la hace dinámica, entretenida y no se siente saturada. realmente ame memeM
There's a lot of parts that I really love, however I'm not into the song as a hole. I'm way more into songs like Zombie, however I'm very excited about you reviewing their album, I usually listen to the different artists albums, that I'm not really stanning with you for the first time 😄😄
Have you listened to Pretty Psycho from the album? That's the other track people are gravitating to (and some considered it better than the main title)
@@wattswo Since I'm not a "hardcore" fan, I honestly simply watch until PD watch it, so I can watch it with them. So no, I haven't really listened to their album
I am not sure what “Girl Crush” concept encompasses? This is an excellent song and video. This is really genderless in my opinion. Thanks for checking out Purple Kiss.
Who says they're getting sick of girl crush concepts? The guys do it 95% of the time and they don't call it boy crush, they call it K-Pop, and not one person complains.
"No one in Kpop sings like Swan" facts only. Her and Goeun are absolutely killer vocalist, some of the best in 4th gen. All of the girls did so well here, really good girl crush take from Purple Kiss.
Minnie? Rose? Cursive girls all sound the same
@@toothfloss umm no, Minnie indeed sounds a bit close but still Swan has the most distinctive voice
I hate how underrated they are when it comes to 4th gen vocalist these 2 are never brought up only the popular ones like lily and haewon(Nmixx), winter and ningning(Aespa), mia(Everglow), lia(itzy), etc
@@jordansgang1666 It's a shame, but they're still rookies so they have time to gain recognition. I'm definitely stanning after this comeback, so I guess we'll just have to support them and spread the word! I believe they will grow much more as time goes on.
She’s crazy good
As you may know 6 of 7 girls are with covid-19 right now, and Swan is already healthy. Let’s support *PURPLE KISS* in this great comeback, they deserve all the love!
Oh no... I hope they get well soon
oh that is so sad, I hhope all of them recover soon :c the timing is really shitty
Right, I heard about this. I hope they get well soon! This is happening to a lot of groups right now ...
Covid taking out all the goddess levels right now, Purple Kiss, Stray Kids and Dreamcatcher. Our experimental gods will rise!
What bts now this 😢
I feel like this isn't even Girl Crush anymore. It's Badass Woman-ry. This is like the feminine side of Everglow. Where Everglow is rough and sharp and in-your-face, Purple Kiss is more dark and glossy, like the smoke that hides the monster.
I dunno if that even makes sense, but that's what I'm going with. I love it.
Thats a nice point of view
Ooooh I love this!!
This gives me mera vibes and I love that
@@bell4643 I didn't mean to channel @mera, but I totally did.
I smell what you’d stepping in
Swan has so much unique vocal talent, that's why she's my bias, I'm glad she got a little part to flex that here.
Another definition for "meme" is something like an information virus, so they are saying that they will "infect" our minds. With this take, it becomes a pretty cool concept which I personally haven't heard before.
I straight up heard this as Me me me and I was good with that
the title memem actually has a lot of interpretations. one of them is the word "me". then memem which sounds like humming but instead of mumum, it's memem. then what you said "meme". it's really geniuss
in korean it can be "chirping", specifically a cicada (like buzzing) or (with a space in the syllables) "hovering" like staying in your mind
Even Goeun’s line is “I’m in your head” so it kind of confirms this theory too!
Well the goal was "song that will get inside your head" so you're definitely right
I need Minnie and Swan to do a song together I think their voices will be absolutely perfect together
they both sound like halsey lmao
omg I think you into something because imagine their voice together???!!! I WOULD DIE
@@namjooning5503 right! like the dreamy vocals!!
they both have like the "billie ellish" style voices
I’D LOVE THAT COLLAB
I really appreciate that PD consistently listens to and appreciates RBW groups.
I appreciate that all RBW groups put out AMAZING music
Swan’s part is soo much more impactful because of how hard the song goes.. it’s like the eye of the storm. The whole song too just has so many different interesting parts like the tempo change that still come together for an interesting and engaging girl crush song. Purple is back!
Edit: also, the contrast between the hard hitting first chorus, and then soaring above in the second chorus. its such a release, and goes perfectly with the idea that they’ve got into your head!
Ohh nice take on that. Her part really is the anchor that kinda holds everything in place 🤗
Agreed!!
Swan is so unique. Her voice, tone, and technique is compliment others member so well yet stand out
The two Story Films that were released during the run-up to the comeback add a lot to the context of getting into the brain/mind/memory and the what the concept actually means. Funny, whimsical and well-filmed, definitely worth watching!
I agree!! The Story Films really help you understand the memeM MV way more, pretty much like a Prelude of sorts to the song.
I hope they have something to follow up with the story films though, the witch concept would stand out so much more if they could connect them with the MV more
hope pd sees them as well!!!
@@fuk2433 I dunno - I think once Go Eun and the other witches take over CyA at the end of the second story film and we get the look at the "Memory Storage" safe, the stage is well set for the song and MV. They lyrics definitely continue the theme of the story films; if I have any complaint, it's that most of the sets for the MV (with the exception of the CGI head at the end) don't really convey much of the concept of being inside the mind/head. That's the one aspect in an otherwise amazing MV that I wish had been better realized.
@@Vektorix28205 their is a small part of the music video that goes with the storyline with them controlling cya’s head which is their hands at their heads and one set of the mv is the white room and in the background on the screens shows the X-ray of the brain which leads into them controlling and with the storyline. There’s little details that go with it the viewer just has to look harder
And GoEun was finding random pieces of glitter where ever she went for the rest of her life.
Purple is Back!
i know goeun's and swan's high notes are great, but i can't wait for the day that they also utilize jieun's rich low notes. give me that sultry summer sapphic track and give me jieun on that, rainbow bridge!
I truly think Purple Kiss is the future of Kpop. They're going to be one of the biggest names someday!
Besides being a great take on the Girl Crush concept, I also loved how experimental the song is, and I was really surprised to see RBW releasing something like this, they have never done something quite like this (maybe "No Diggity" by Oneus, but that song does things a little different). The girls killed the song, and I can't wait for them to recover and perform this song! I hope people start paying more attention to them! Also, the EP is SO GOOD. Pretty Psycho better blow up
i agree! this isn't standard cookie-cutter girl crush either - you can feel the uniqueness and a sort of maturity in the song. and i actually felt there was a lot of similarity between "no diggity" and memeM in terms of arrangement or at least the general sound. both were very experimental like you said, and as a huge tomoon i enjoyed both songs a lot :D a lot of credit needs to go to the ppl who worked on the song; RBW seriously has some amazing producers and it shows in every song that their groups, especially the newer ones like weus and purki put out
i feel like rbw has like, a pattern of concepts for almost all groups, but they chose in different times. For example, Mamamoo with starry night and Oneus with a song written easily. And now with memem and no diggity. And it repeats with different comebacks and sounds with different groups
@@gabs6985 that's an interesting observation, i see what you mean!
I liked how I can actually follow the story of the song compared with a lot of songs which are just pleasant sounds
I definitely think this is how experimental K-pop should sound like. I’m a fan os Aespa’s Savage and next level because of the experimental parts put together, but they don’t go to far. Then, there’s NMIXX’s O.O that experimented a lil' TOO much and made people hate the song at first listen. This song goes at the far limit, like really touching the line between “experimental” and “too much we hate it”.
I was really amazed by this song, and even though it will not be in my playlist, I would listen to this when I’m going for the “maleficent” vibes❤️🔥
That’s a great way to phrase. “They don’t go far”.
These new girl groups are laceddd with somethinggg… first Billlie now Purple Kiss? What is up with these new girl groups that are releasing these great songs???? Wow-
Purple Kiss being Mamamoo's younger sister group should tell you something
I think these companies wanted the groups to be more experimental and original, but as they're not as big as others (like SM or JYP), so they know they have to absolutely kill it to make success, but they're also not so small as to have no budget or no connections...
I just want you to check Pixy!! Bewitched and addicted is their recent song
Please check them out, they sooo underrated I'm gonna cry 😭
@@ReiYWillNeverForgetPixy Pixy is great. Unfortunately their fan base is small because their sound, like DC, is not very welcomed in Korea. But I’m hoping like Dreamcatcher they gain a standing and momentum. I know a lot of insomnias who support them like me :) I’m multi stan
@@ReiYWillNeverForgetPixy 🤦♂️ You do realize channel pages have a search box right? I am guessing not or you would know PD already reacted to Let Me Know, Addicted, and Bewitched.
I feel like 'girl crush' was only a mere template and Purple Kiss took it and went crazy turning it into something that is fits them perfectly. They're really bringing something to the table as well as shaking the standard of what is already set for concepts like this. I hope they go far and wide because their talent deserves all the recognition that they're getting.
I love how despite picking the typical "Girl Crush" concept, Purple Kiss has that certain Purple Kiss sound and colors to it. Truly a rare thing these days.
They killed this comeback! The entire album is amazing and I’ve literally have had it on repeat the whole day. All the members currently have covid except for Swan so I hope they recover well, I’m so excited to watch them promote this song!
regardless if the title track is your type or not, the rest of the album is gold and should be listened to. the bsides are phenomenal and the best in their discography so far
truth
PURPLE KISSS!!!!!!!!! Holy shit. I haven't been in love with a group's songs like this for years. Also it doesnt need to be said, but Queen Swan is the GOAT, her voice is so amazing. This is probs my favourite song in kpop in the last few years.
PD i agreed and resonated with everything you said. swan’s section was amazing. the production and the attention to detail and the way they sing their lines and hold their notes was so so so satisfying and exciting. the uniqueness of this song/video is so perfect. i really think they brought something so captivating to this concept. i am so happy you loved this song. I was waiting for this reaction all day. I am so proud of these girls. Thank you for appreciating their art! Thank you for calling recognition to their masterpiece. You talked about how they fixed all the points of girl crush songs or other kpop songs that fall short for you. You can really see the pure effort rainbow team and purki have put into this song. They hit the mark with everything in this. In ways that other groups failed to do. I understand completely what you mean when you say you wanted lines/notes to last longer or end better. I felt that. This song really hit the spot.
They released two films showing their concept in this comeback: witches that get inside your head. Even Cya featured in these films. Since I saw them I got really excited to see how this comeback would be, and they did not disappoint at all, it's so cool!! I'm so glad you reacted to it
Even the intro: illusion seemed like some hypnosis, kind of like the ritual the witches do before getting inside your head
(from my point of view at least) I loved it so much
You are right! Their storyline is that they are witches who like to go into people's minds and mess with their memories. I didn't understand the video until you brought up the meaning of the title.
As a film maker, I really think you would enjoy the two Story Films they released before this song. They add some lore/context for the video and they are SO well made.
i’m obsessed with this song sm it’s been on repeat i can’t get enough of it
The vocal slides in the second part of the chorus give this really cool like cunning/devious vibe to it and I think it really sets it apart. Also I wish they had the second part in the last chorus too.
i vibe with the idea of the minimalist set design directly working on the lyrics. all that’s in your head is gonna be them: it’s all about them.
the sets are empty and all that’s in them is the girls, just like the lyrics imply
Goeun and Swan's vocals really do bring something else to this concept as you said. The other parts I could see other girl group members performing well to an extent, but it takes another level of individuality and skill to pull of their parts. All of them did amazing on this track though, and I love their synergy :)
I hope people who don't know them end up finding and liking this song, they totally deserve more recognition. My only concern is that people might be overwhelmed with the amount of dark concepts these days in kpop. Wishing the best for PurKi 💜
Purple kiss has like a dark menacing aura that mixes so well with their powerful vocals and vocal flexibility. Like dark billowing smoke
swan here is seemingly channeling her inner billie eilish))) what a wonderful vocal performance from her!!!
I've been listening to this song maybe 7 times already, but what I really want to point out is the fact that I literally get chills whenever I hear Swan's part. You know which part I am talking about. EVERY SINGLE TIME.
I agree with this review. Purple kiss is probably the best quality new girl group in kpop (Goeun and Swan are outstanding but the other girls are also really good). Sadly nowdays marketing, fandoms, visuals and catchy personalities make a big thing on popularity. If I think of a new girl group like Nmixx oo, they feel to me like a "Meme" compared with Purple kiss in terms of sound and singing, but is from a big company, have marketing, they are younger and have more popularity...I hope kpop can keep groups like purple kiss that focus more on talent and quality than just making popular products for consuming.
It's not a "nowadays" thing kpop has always been like this. I think the current kpop scene is even more favorable to groups in mid to lower tier companies with good music and right marketing Eg. the huge success of stayc and Ive. Nmixx having the privilege isn't stopping Purple Kiss from succeeding. They may have the talent but still need extra something to grab the audience and viral song or moment like Billlie recently with Tsuki.
@@musictamaya1149 I'm not sure if the current kpop scene is favorable to lower tier companies since there are so many groups around, maybe the scene is favorable for mid-high tier companies that can make enough noise with marketing, promotions and content but let's take a brief look of how many new girl groups came in lately (just girl): Classy, Nmixx, Kepler, Billie, Ive, H1 key, Bugaboo, Viviz, Purple kiss, Tribe, Pixy, Hot issue, StayC, Secret number, Aespa, Weeekly, Rumble G, Majors, Rocking doll, Rolling quartz, Ichillin, Lightsum, Azer, Tea party, Mamadol, Craxy, Bling Bling, Hi L, Pritti G, Posh girls, etc...and I'm probably missing many more... and this is just new girl groups...
I think some (or many) of these groups are really good and I like the diversity that they bring but the competition is insane, not sure if there are enough audience for so many groups. (specially lower tier ones)
It's the music industry ofc it's not just about talent there is the image the visual the MV Style marketing production brand deals those companies put a lot of money to promote their groups and that's ok RBW should just do the same being a small company isn't an exuse because big hit was small too but they have great marketing strategy just look at StayC
@@bemyhope5059 That's the problem. Is basically "Americanization" of talent through marketing and influence. I mean marketing and influence eventually becomes more important than talent and creativity just like happened to western industry. To make a decent group like Purple kiss or StayC you need to invest in talent, not only trainning time but also talent selection, knowdledge, vision, creativity and work. A good example of the opposite of that is Nmixx and Kepler that in my opinion are just generic versions of girl crush concept with decent choreographies and visuals but lacking originality in concept and music, but they have the marketing and influence to position themselves. Eventually the scene lose creatitvity and concepts become almost the same like its happening with girl crush based on Black Pink (even MemeM is based on that but at least Purple kiss add some of their essence and creativity to differenciate).
But not only that, those groups just put most of their investment into one "unoriginal" single that will be positioned instead of other groups more creative that release good mini albums or bsides but unfortunately are eclipsed and underrated. (For example Pixy, tribe, etc, even Purple kiss or Dreamcatcher). That goes into detriment of content, art and creativity.
@@rozeiro5 don't act like purple kiss do something revolutionary i can clearly see aespa and Blackpink combined purple kiss is a typical kpop group they have the visual position they have the center their debut is so dreamcatcher and now they switched yeah they are talented but the problem is their company and the way they present them
Their album is so good. It's got a bit of everything on it. I was honestly skeptical whether they could create something that could compete with Hide and Seek because that ep is so incredible, but they managed to do it again and make an album that I can't stop listening to.
They're honestly almost doing too well because the standards they've set for themselves (and others) so soon into their career are already so high that I don't even want to imagine the amount of pressure they're going to be under later on.
their entire discography fits the group concept of the color purple and I think they've done a good job at introducing different shades of purple shown by that little extra intricacy in concepts that some would currently lump together as "girl crush." And I love it. But thinking about the versatility of purple, I think there's some opportunity for even wider concept range for a more springlike/innocent/dream like vibe along the lines of a lavender or lilac (something like a violet fragrance vibe) and of course, all the shades of purple in between that end of the spectrum and where they are now.
PURPLE IS BACK
Purple Kiss is do underrated it hurts! Imo they have the best vocal line, best rap line and dance line of this generation, very talented group! This song is amazing, everything about it is incredible!
I adore your analysis and yes, they definitely upped their game with the vocals and presence. Also, is it just me or this song has the potential to be the title track for a future James Bond movie?
totally agree. They do it in the Purple Kiss way and I love that fact!
I love the 'purple is back' part
Purple Kiss said "we can all rap"
also "we can all sing"
Always appreciate the way you explain details that help me understand why I like certain videos. One of the reactors that is my go to for comebacks. And yes RWB, Damn. Every group built around vocals. Also the involvement of all their artists in every aspect of what they release. Especially Purplekiss. How many groups have members who have arranger or producer in their bio. Have a good one.
I love that they actually have a concept and theme and not ONLY have a girl crush song for the sake of having a girl crush concept lmao
The whole witch and manipulation and like going into someone's brain is really cool and maybe not NEW new but definitely refreshing
That's also what's showing in their little films they did with Cya from onewe as the person in whose head they are actually getting during that films (where I also think this mv is supposed to play in) and that is just really cool as a concept combined with their music literally being stuck in your head
I don't know why, but it took Pretty Psycho for me to really pay attention to Purple Kiss. I vaguely noticed them, and in performances Swan stood out to me because she's gorgeous, but just today I ended up down a rabbithole of catching up on all their music. I didn't really know that Swan is an amazing singer, and they're super talented overall. Glad I finally noticed :D
Honestly this is normally not my type of music but the song is just so totally crazy that I love it. They used that genre to their own advantage and push the limits to the max, I was very surprised. Plus the MV is so powerful and every member get their time to shine. Can't wait to see them perform live.
It’s been 2 weeks but I still haven’t got tired of his reactions, he’s just too impressed by this song 😂
Purple Kiss needs mroe views, especially with this STATEMENT of a MV.
So the girl's name is Swan!! Thank you! Her voice stood out to me since Zombie (which I also love) but I didn't know the members names. I def have to catch up and stan these girls...
Check out: Purple Kiss Fill & Feel. It is a debut trailer (every member got one). You won’t regret it 😉
@@beforebefore8357 I will! thanks for the recommendation
You should check out their numerous medley cover dances and vocals too,and also you have to listen to swan's cover of Billie Eilish-Sky fall,it's really great,❤️❤️ welcome to our club💜
@@anisosoreho4242 Tysm!! I really should have done this sooner, last year zombie was my halloween jam but I never looked deeper. I'll check it out for sure 🤍
@@leticiat.5994 Hihihi zombie was one of my fav too ✨✨❤️
What can I say, I love these girls and what I love most is that they're so talented that they can try whatever genre/concepts you can think of and they'll slay regardless.
I just saw a comment saying how their concept and sound changes make them inconsistent but I couldn't disagree more, versatility is the best asset any artist can have and these changes will only make their discography better and better.
Btw the album is amazing, Pretty psycho outdid
PD i highly recommend you to listen to the whole album, especially cursor.
Up
plss do PD
Yesss! Cursor is so good!
The entire album is amazing, for me it was Pretty Psycho that really stood out, the bassline is so groovy.
Oh my god!!! I love your reaction! Seriously I was just about to type that it’s a more sophisticated form of girl crush. It really feels like you took what’s in my head and worded it so so much better 😂
Swan's first slow down gave my chills
Also these are how tempo changes are done. They fit and didn't give whiplash like some others.
they are literally their own concept and we love to see it
1. This is Woman-crush level work.
2. You are spot on with the "flat" portrayal during the end bit. I kept thinking of Linkin Park's debut era MVs like In the End. So far, it seems that Purple Kiss is comfortable with a goth aesthetic, focusing on the color purple. Dark videos are tricky, and RBW better watch the lighting if they want to do justice to the dark / goth aesthetic. I am afraid the group choreo might seem dull on stage for live performances if the stage props, lighting and costumes don't compliment each other, and, if the camera crew aren't pro enough.
Memem is actually a korean word.
1. Crying sound of Cicadas is pronounced memememememem and so on (like chirp,chirp for birds in English). It is annoying and the sound gets stuck in your head.
2. As you said, Play on word with memdolda 맴돌다. Again, it means stuck in your head
So no, they are not inventing words, I think the last letter is capitalised since one of the lyrics say eemeM is Memem even when reversed.
Also a wordplay with the English word Me Me Me Me Me on repeat.
Would mean 'I'm stuck in your head, me,me,me me me me, and you can't get me out'
Thanks PD, very details and great explanation. 👌
What PK does is not really girl crush, they just straight up go out of the box. And their charisma makes people fall for them.
I personally think..this song is a Purple Kiss take on Aespa Savage..the similarities are to obvious..the memem part is almost identical to gimme gimme now..and the ascending high note is very similar to Savage last part..there are changes in the middle of the song too..which arent Purple Kiss signature in their previous songs..I just wish Purple Kiss would stick to their sound previously like in Pozona and Zombie..they dont need to jump into the trend..because they can make their own..
Swan's stylistic singing just hits differently!
I'll continue saying what you were about to PD, RBW where in the goddamn WORLD do you even find this much talent!?
Well nobody knows, the only thing we're aware about is that I guess RBW has a scout talent team that's probably one of, if not THE best in the kpop industry right now. Seriously, you don't easily find girls like Mamamoo and Purple Kiss and manage to train them to become world class singers, yet they do it effortlessly every time, it's ridiculous.
As for the song, it's AMAZING, like you said it IS girl crush but it SCREAMS Purple Kiss on every level, they just DO NOT MISS. I hope these young ladies will get recognized more and go FAR because they deserve it all!
Pretty psycho is the best song on the album
CHAEIN is the all-rounder of the group. Other than writing and composing for the group, she's also one of the main vocalists along with Swan and Goeun, and she's also in charge of rap along with Yuki.
Yesss finally someone talked about it
Chaein is just that girl
I totally agree with you, PD! Purple kiss is the most unique group in Kpop and they are capable to do many genres. I love this title track’s lyrics. It’s so cool!
I’m really expecting the listening party of this album. PD you gonna like it. They are awesome!!!
Okay, before I watch the reaction. I'm so obsessed with their bsides, especially Pretty Psycho. Everyone reading this comment, please check the album out, it is so good.
Pretty Psycho is amazing!
same ... same ... PK has been killing their game and i only have higher hopes for the next one....zZzZz is still on my heart
To me that Swan's part after the first chorus sounds like it's a soloist Seori who sings it. The way they sing and deliver the song is just so different and unique. Those who know Seori you know but those who doesn't you definitely need to check her.
Everyone absolutely kills it in every song, but why is no one mentioning Yuki in this song?!? She was so sick this comeback
The entire album is a masterpiece
can't wait for you to hear the album!
Thank PD 🙏🏾🙏🏾🙏🏾🙏🏾 I went & checked their EP 'memeM' & I was 🤯🤯🤯🤯🤯 then I went & checked their EP 'Hide & Seek' OMG they have the best b-sides I've since [X X].
I don't think there's a girl group that can beat them when it comes to the quality of the music #fightMe.
This is a perfect comeback. I love the song, concept and my girls kill it as always. And I'm happy that I finally take my FREAKY PURKY
Gotta watch the three videos they released before. In shirt they are witches and are in someones head hence the witchy dark vibes and the lyrics of spells. This M/V suits the concept they created and Swan and Gieuns vocals putting you in a trance is EXACTLY what they were going for. The execution of the song and the M/V was 10/10. Purple kiss on bloody fkn top!
Chaein is just considered a "rapper" she's not lead nor main.
It's really just a throw away position title that means nothing, she literally does everything, rap, sing, dance, write, compose. By far the highest level ace of 4th gen, not even close, and she's often overshadowed because fans have a tendency to relate to idols with 1 specific high skill that stands out an focus on just that.
@@charred6683 I am just saying in terms of what the company says, not what she is capable of. I don't know about "the highest level ace of 4th gen" since all ex-Future 2NE1 are at ace level to me but I do agree that they can put her in any positions they want, she'll do it. I was a bit surprised to realize that she didn't have a single "main" role actually when she stands out so much to me.
The instrumental reminds me of the one we had in the teasers before SuperM debut
That post chorus gives me chills every time
they killed this comeback
I’m impressed at how Purple Kiss and ONEUS are slowly and consistently growing in popularity. both groups haven’t had the HUGE standout comeback yet with mega views and music show wins, but with every release they score higher and higher and the charts and digital download/streams charts. I was surprised that this purple Kiss comeback charted higher than Solars solo comeback Honey and has way more TH-cam views for the MV. I think RBW have been pretty smart with how they have handled Purple Kiss. Songs are super interesting, and even this girl crush concept managed to feel original. I think they are going to be one of the top 5 girl groups by the end of 2022
Wait did it really chart higher? Wow.
Tbh I'm glad that RBW is waking up and trying to take risks music wise. It's the 4th gen already so expect different concepts, different set of expectations, and different types of fans.
I want groups to do the kind of concepts they want to do and feel comfortable with doing... that's when the magic happens and it all clicks in place.
However, I will say as someone in the other camp who is sooooooo over the cutesy concepts... girl crush concepts actually feel underrepresented to me. Strong, assertive, empowered women is a beautiful thing and I'd be stoked to see more of it in the kpop sphere.
PurpleKiss are so underrated. But at least they have talent to wrote and composed their own songs which shown their own colour. Compared to those only sings the songs that been given to them. Well, one thing RBW also need to play important roles to promote them to be more recognized by the global fans especially. Because most of them only know HYBE, YG, SM, JYP. Like sometimes its unfair for this talented girls.
It's my favorite song of theirs, so far. They are definitely in my head, now...lol
i am soooo obsessed with everything about this era omg
park jieun recieved just a "tu tu tu tu" and she still killed it
Not true. She has about 12 seconds of lines because she gets doon doon doon, sweet like bear gummy gummy, doon doon doon doon, mem mem mem, mem mem mem
@@episode40 Ik, it was a joke.
All the songs on their EP. Chef's kiss. They are TOO good.
I typically don't like these kind of songs but this one I actually didn't mind
you nailed it with the bringing sophistication into the girl crush genre statement
13:58 PD talking about Swans very isolated vocal part, they were saying that no one is K-pop sings like Swan does (to that i can agree) but that part in the song actually reminded me soooooo much of Seori's style - isolated vocals over super minimal instrumentals.
OH IT DOES SOUND LIKE SEORI
@@formoftherapy 😆
Thank you for the reaction. This song is not only girl-crush but also a spell attracting people to Purki. The more you hear it, the chiller it is and it stucks in your head. 💜
The teasers are fantastically shot and feel almost Wes Anderson quirky. They give a lot of backstory into the overall theme of the MV, and I think you'll enjoy a lot 💖 Thank you for loving on PK as always.
yes 🙌🏻 no one sings like swan and rbw makes some killer tracks, the mixing to me and what they’re doing here: you said it all. they’re elevating the concept of girl crush with unique things others just aren’t doing. what go eun and chaein bring here are 🤌🏻 all of
them killed this. it’s definitely in my head, they have control
I loved their comeback!! PurpleKiss will for sure continue to be one of my top groups for a long while! Their sound is really fresh and I was hoping they would appear on queendom. Hopefully in some future seasons. Which brings me to ask, PD, will you react to the Queendom perfomances? I would love to see your take on them. Thank you for your lovely work and have a great week!!
The "look at my eyes deep inside" swan part reminded me of Billie Eilish's bury a friend!
esta canción sabe como subir y bajar la intensidad en el momento preciso y de una forma inteligente, lo que la hace dinámica, entretenida y no se siente saturada. realmente ame memeM
Love this song
swan truly is a talent 😭🙏
The closest voice to swan is the soloist Seori..she and swan should actually do a collab tbh
There's a lot of parts that I really love, however I'm not into the song as a hole.
I'm way more into songs like Zombie, however I'm very excited about you reviewing their album, I usually listen to the different artists albums, that I'm not really stanning with you for the first time 😄😄
Same, some parts are literally fire but as a whole, it's not necessary my favorite song. They killed the album tho!
Have you listened to Pretty Psycho from the album? That's the other track people are gravitating to (and some considered it better than the main title)
@@wattswo
Since I'm not a "hardcore" fan, I honestly simply watch until PD watch it, so I can watch it with them.
So no, I haven't really listened to their album
@@wattswo yep I do and I like it! They have good songs in this album!
I am not sure what “Girl Crush” concept encompasses? This is an excellent song and video. This is really genderless in my opinion. Thanks for checking out Purple Kiss.
@AliceLycoris thank you.
Who says they're getting sick of girl crush concepts? The guys do it 95% of the time and they don't call it boy crush, they call it K-Pop, and not one person complains.
they really delivered on this
you honestly put all my thoughts into words wow