Great video. I'm wondering if you'd comment on the order of importance/value of building out a content generation system for the various socials vs. running effective google ad campaigns, specifically for a general contractor business. How would you rank the 2 strategies?
Great question. Just to make sure I understand your question. You are asking whether content across social media has a bigger impact or whether it is more/less important than Google ads? When it comes to marketing, I don’t think relying on any 1 channel is smart. If that channel suddenly struggles so does the business. With that said, I like to rank thinks based on what would have the biggest/quickest impact first. I obviously would put effort into all of them but here’s what I generally would say. 1. Get as many Google reviews as possible as often as possible. Every thing else whether social or seo or Google ads will just work better if you have a good reputation. Then it’s just a matter of choice… Social channels are becoming very heavy pay to play. You don’t get much reach without running ads. However, those that have strong videos, content, and have budge for social ads can definitely see success. Google ads, can be a challenge, especially competitive markets, but if done correctly can provide reliable source of leads. Maybe not the best ROI channel but IMO the easiest to scale. Something like SEO, well that’s a long term play, if you’re going to rely on it and you don’t have any rankings yet, you will likely won’t see your return for 1 year or more. This is why everything together makes sense rather than look whether Google ads is better or worse than a strong content strategy on social.Customers use many different platforms. So having some base on all of them will help. Hopefully I answered your question!
Hey Chevie , really nice video ! I was wondering if I could help you with Best Quality Editing in your videos which visually appeal to audience and would increase average view duration and will also make a highly engaging Thumbnail which will overall help your videos to reach to a wider audience ? Pls let me know what do you think ?
Great video. I'm wondering if you'd comment on the order of importance/value of building out a content generation system for the various socials vs. running effective google ad campaigns, specifically for a general contractor business.
How would you rank the 2 strategies?
Great question. Just to make sure I understand your question. You are asking whether content across social media has a bigger impact or whether it is more/less important than Google ads?
When it comes to marketing, I don’t think relying on any 1 channel is smart. If that channel suddenly struggles so does the business.
With that said, I like to rank thinks based on what would have the biggest/quickest impact first. I obviously would put effort into all of them but here’s what I generally would say.
1. Get as many Google reviews as possible as often as possible. Every thing else whether social or seo or Google ads will just work better if you have a good reputation.
Then it’s just a matter of choice…
Social channels are becoming very heavy pay to play. You don’t get much reach without running ads. However, those that have strong videos, content, and have budge for social ads can definitely see success.
Google ads, can be a challenge, especially competitive markets, but if done correctly can provide reliable source of leads. Maybe not the best ROI channel but IMO the easiest to scale.
Something like SEO, well that’s a long term play, if you’re going to rely on it and you don’t have any rankings yet, you will likely won’t see your return for 1 year or more.
This is why everything together makes sense rather than look whether Google ads is better or worse than a strong content strategy on social.Customers use many different platforms. So having some base on all of them will help.
Hopefully I answered your question!
@@CheviePublicover Yes, thank you very much for the detail.
Hey Chevie , really nice video ! I was wondering if I could help you with Best Quality Editing in your videos which visually appeal to audience and would increase average view duration and will also make a highly engaging Thumbnail which will overall help your videos to reach to a wider audience ? Pls let me know what do you think ?
He always find cheap editors. Don't try to sell him quality services.
Why do you say that? Haha. I have actually edited most of my videos myself. What is a fair amount to spend on editing a video?