Why the GAP logo redesign failed! Case study of world's most expensive redesign failure

The infamous GAP logo redesign failure serves as a valuable lesson for designers.
In 2010, the iconic clothing brand attempted to rebrand with a new logo, only to face an overwhelmingly negative response from customers and the design community. The redesigned logo lacked the brand's essence, resulting in a significant backlash. Designers can learn from this incident by understanding the importance of brand identity and the need to maintain consistency. It emphasizes the significance of thorough research, stakeholder engagement, and testing before implementing a major design change. The GAP logo redesign failure stands as a reminder that even established brands must tread carefully when altering their visual identity.
This video is a complete case study on GAP logo redesign's failure, stating how this redesign failed and what all business lessons and business strategies we can learn from this case study.
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[@thearjunwalia]

Hi sir you make really great content i edit videos i can do it for you