Marketing in Japan: 5 things you should know

5 Key Differences in B2B Marketing: Japan vs. the West
Bryan Rios from Wahl+Case and Nano Aramaki, Chief Localization Officer of TAMLO, give you the distinctions in B2B marketing strategies between Japan and Western countries.
Discover why Yahoo Japan dominates the Japanese market, why LinkedIn is less prevalent in Japan, and the importance of platforms like Facebook for professional networking in the Japanese context.
Dive into the unique aspects of Japanese website UI/UX design and learn why detailed, information-rich landing pages are essential for engaging the Japanese audience. Gain an understanding of the longer sales cycles in Japan and why adapting your marketing goals to include micro-conversions can be more effective.
Lastly, explore the cultural nuances vital for B2B relationships in Japan, such as the importance of in-person meetings and the art of gift-giving in business settings.
This video is a must-watch for anyone looking to tailor their B2B marketing strategies to the Japanese market. Practical tips, cultural insights, and data to enhance your marketing approach.
More about TAMLO:
tam-tamlo.com/en/
Timestamps
0:00 Intro
0:19 Tip 1 - Yahoo Japan
1:19 Tip 2 - Linkedin
2:30 Tip 3 - Ui/UX
5:14 Tip 4 - KPI
7:10 Tip 5 - Culture
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