Principle 1 - Define and document what qualified means for your company (0:25) Principle 2 - Qualify as early as possible in your marketing system (2:12) Principle 3 - Create a call-scoring system (6:40) Principle 4 - Marketing is 90% of the job, while sales is only 10% (10:15) Principle 5 - Personal Brands are not exit-able, but they can create something that is (13:32) Principle 6 - To create a sales process that YOU'D want to go through(15:15) Principle 7 - Prospects are more skeptical than ever (18:21) Principle 8 - Focus on produce-led growth not sales-led growth (23:35) Principle 9 - Your content IS a product (28:15) Principle 10 - Marketing without tracking is guessing (29:45) Principle 11 - Create a marketing system backwards to forwards (34:08) Principle 12 - Branding and Direct Response Marketing CAN and MUST work together (38:12) Principle 13 - Make your first million dollars yourself (41:48) Principle 14 - Friction is a marketer's best friend and worst enemy (43:51) Principle 15 - Every business should have a VSL (47:27) Principle 16 - Convincing someone that you are the best at what you do after the call is booked...is too late(49:13) Principle 17 - If you're still trying to convince someone what you do after call is booked...Also too late! (50:30) Principle 18 - Understand your Market's level of sophistication and act accordingly (51:55) Principle 19 - Law Of Leadership - From 23 Immutable Laws of Marketing (58:25) Principle 20 - Make sure your offer is corner-store friendly (1:02:42) Principle 21 - There is no reward for second-cheapest (1:04:30) Principle 22 - 1 Short-form and 1 long-form (1:06:30) Principle 23 - Our cost to acquire a customer includes all advertising spend software and labor (1:09:15) Principle 24 - The aim of the game is to move as many people as possible from paid and earned audiences into owned audiences (1:10:59) Principle 25 - Segment as much as possible, but not too much (1:14:12) Principle 26 - Marketing and Sales should have a weekly meeting (1:18:45) Principle 27 - Break your company goals into smallest measurable daily inputs (1:21:01) Principle 28 - Quality is the ultimate form of leverage (1:25:09) Principle 29 - The best client success system is a great marketing system (1:27:14) Principle 30 - The number of views don't matter as much as the quality of views (1:28:43) Principle 31 - Packaging is everything (1:33:15) Principle 32 - Be a Secret Shopper at least once a quarter (1:35:15) Principle 33 - Don't host your own podcast, get on someone else's (1:37:17) Principle 34 - The best form of marketing is average client results (1:39:22) Principle 35 - Host at least 1 in-person events for your company (1:41:10) Principle 36 - Status Signalling matters (1:43:08) Principle 37 - Optimise for shares whenever possible (1:45:45) Principle 38 - Split-Test Frequently using ICS (1:48:37)
Hey, I've been working on my copywriting skills and created a few samples for you. Feel free to use them if you find them helpful. Could you please let me know where I can share them with you? I understand that sharing them in TH-cam comments may not be ideal.
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Can you do one for sales?
Principle 1 - Define and document what qualified means for your company (0:25)
Principle 2 - Qualify as early as possible in your marketing system (2:12)
Principle 3 - Create a call-scoring system (6:40)
Principle 4 - Marketing is 90% of the job, while sales is only 10% (10:15)
Principle 5 - Personal Brands are not exit-able, but they can create something that is (13:32)
Principle 6 - To create a sales process that YOU'D want to go through(15:15)
Principle 7 - Prospects are more skeptical than ever (18:21)
Principle 8 - Focus on produce-led growth not sales-led growth (23:35)
Principle 9 - Your content IS a product (28:15)
Principle 10 - Marketing without tracking is guessing (29:45)
Principle 11 - Create a marketing system backwards to forwards (34:08)
Principle 12 - Branding and Direct Response Marketing CAN and MUST work together (38:12)
Principle 13 - Make your first million dollars yourself (41:48)
Principle 14 - Friction is a marketer's best friend and worst enemy (43:51)
Principle 15 - Every business should have a VSL (47:27)
Principle 16 - Convincing someone that you are the best at what you do after the call is booked...is too late(49:13)
Principle 17 - If you're still trying to convince someone what you do after call is booked...Also too late! (50:30)
Principle 18 - Understand your Market's level of sophistication and act accordingly (51:55)
Principle 19 - Law Of Leadership - From 23 Immutable Laws of Marketing (58:25)
Principle 20 - Make sure your offer is corner-store friendly (1:02:42)
Principle 21 - There is no reward for second-cheapest (1:04:30)
Principle 22 - 1 Short-form and 1 long-form (1:06:30)
Principle 23 - Our cost to acquire a customer includes all advertising spend software and labor (1:09:15)
Principle 24 - The aim of the game is to move as many people as possible from paid and earned audiences into owned audiences (1:10:59)
Principle 25 - Segment as much as possible, but not too much (1:14:12)
Principle 26 - Marketing and Sales should have a weekly meeting (1:18:45)
Principle 27 - Break your company goals into smallest measurable daily inputs (1:21:01)
Principle 28 - Quality is the ultimate form of leverage (1:25:09)
Principle 29 - The best client success system is a great marketing system (1:27:14)
Principle 30 - The number of views don't matter as much as the quality of views (1:28:43)
Principle 31 - Packaging is everything (1:33:15)
Principle 32 - Be a Secret Shopper at least once a quarter (1:35:15)
Principle 33 - Don't host your own podcast, get on someone else's (1:37:17)
Principle 34 - The best form of marketing is average client results (1:39:22)
Principle 35 - Host at least 1 in-person events for your company (1:41:10)
Principle 36 - Status Signalling matters (1:43:08)
Principle 37 - Optimise for shares whenever possible (1:45:45)
Principle 38 - Split-Test Frequently using ICS (1:48:37)
His presentation and breakdown IMO is immaculate. Genius setup.
Thank you so much!
I guss I will have to be happy with your free content until I can afford you thank you
Creating value is the greatest way of earning money.
Agreed!
This an awesome video, Ravi! 😊 Thanks for sharing all those valuable lessons! 🙏
My pleasure!
fantastic video ravi
Thank you so much my man!
Family guy talked crap about lyft too
Hey,
I've been working on my copywriting skills and created a few samples for you.
Feel free to use them if you find them helpful.
Could you please let me know where I can share them with you? I understand that sharing them in TH-cam comments may not be ideal.
Goated
🙏🙏🙏
1:12:12 good vid but brah.. did you distract a guy who basically lost a 4 mil sub TH-cam channel.. guy can't catch a break 😅
lol it wasn’t coming out of his pocket
The best 🫡
Thank you Kristians!!