How Soy Sauce Has Been Made in Japan for Over 220 Years - Handmade

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  • เผยแพร่เมื่อ 25 พ.ย. 2024

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  • @c0mmenter1
    @c0mmenter1 4 ปีที่แล้ว +1039

    The look of pride on his face at the end when holding his bottle. His expression does not need words.

    • @Pammellam
      @Pammellam 4 ปีที่แล้ว +14

      And that bottle he is holding is not even their premium product! The one he is holding costs under ¥700. It is their lower salt version, not their premium product. The premium product costs ¥2160 for 600 mL. 4-5 times more than the lower salt version. shop.kinbue.jp/?pid=132202509

    • @Pitusha
      @Pitusha 4 ปีที่แล้ว +1

      @@Pammellam I want to try those artisanal shoyu so much...

    • @TehMillionkill
      @TehMillionkill 4 ปีที่แล้ว +9

      2160 JPY ≈ 21 USD, for those wondering

    • @Pammellam
      @Pammellam 4 ปีที่แล้ว +9

      @@TehMillionkill ::: I use soy sauce on a daily basis. Japanese families use a lot of soy sauce on a daily basis. It’s like salt, something you need to live. And I buy a naturally brewed one here in Japan, similar to what he makes, which is aged 2 years, a really tasty soy sauce from a 170 year old company which costs 0.45 per mL - not their premium product, but very good indeed. Kikkoman, the basic, industrial, famous in the whole world soy sauce costs 0.46 per mL for their basic brand.
      His low salt version costs 1.13 per mL and his premium version is 3.6 per mL, making his products on the pricy side. The average family would use a lot of soy sauce every day and an average housewife would find it too expensive to use on a daily basis.
      I am going to buy his premium product one time to try it. But maybe not on a regular basis.

    • @davec3651
      @davec3651 4 ปีที่แล้ว +5

      It is a gift not just to oneself but to others to take pride in what you do.

  • @RobertFredieirobby054
    @RobertFredieirobby054 4 ปีที่แล้ว +4881

    That look at the end when he hold that bottle of his product, he was so proud. I had to salute him, I literally salute the guy

    • @enmarzz
      @enmarzz 4 ปีที่แล้ว +14

      F

    • @joedanero5360
      @joedanero5360 4 ปีที่แล้ว +14

      I did too.

    • @brianhakins4692
      @brianhakins4692 4 ปีที่แล้ว +51

      Its nice to enjoy what you do and have pride in it, thats a very powercull thing to have

    • @bzuulu
      @bzuulu 4 ปีที่แล้ว +2

      🥷7

    • @SkyFantasyWorld
      @SkyFantasyWorld 4 ปีที่แล้ว +8

      O7 Pogchamp to the guy!

  • @ahadsajid7116
    @ahadsajid7116 4 ปีที่แล้ว +1967

    This guy seems so passionate about his heritage and craft, absolutely love it. Bless him. Also, now I know how soy sauce is made.

    • @clutchbleach2057
      @clutchbleach2057 4 ปีที่แล้ว +9

      From the states I am seriously considering moving just because of the care that is put into every craft. Absolute respect from me

    • @clutchbleach2057
      @clutchbleach2057 4 ปีที่แล้ว +2

      @Betty Jentry Ya it's gotta bad in the states. Find what you love and screw everything else

    • @npetersen57
      @npetersen57 4 ปีที่แล้ว

      Agreed I love this guy

    • @haijiazhu3148
      @haijiazhu3148 4 ปีที่แล้ว

      th-cam.com/video/bat3fNiD-0A/w-d-xo.html

    • @user-dw4ji5qq5k
      @user-dw4ji5qq5k 4 ปีที่แล้ว +1

      @Paul Reed Smith its pretty well known that Japanese work culture is bad

  • @Liquid_Mike
    @Liquid_Mike 3 ปีที่แล้ว +886

    This is exactly why "Made in Japan" is a sought-after label on products. They take their work extremely seriously and it shows in their craftsmanship whether it's tools, foods, etc.

    • @StillAliveAndKicking_
      @StillAliveAndKicking_ 3 ปีที่แล้ว +16

      Very true.

    • @iamthefuss934
      @iamthefuss934 3 ปีที่แล้ว +3

      They also die early idiot. America forever!

    • @BatCountryAdventures
      @BatCountryAdventures 3 ปีที่แล้ว +72

      @@iamthefuss934 Erm... Japanese are the longest living people on average. You can argue that they are more susceptible to work related illnesses but once you are past that, their diet allows for incredible longevity.

    • @Thorge007
      @Thorge007 3 ปีที่แล้ว +25

      @@iamthefuss934 obvious troll

    • @editionx2576
      @editionx2576 3 ปีที่แล้ว +2

      China : Hold my chopsticks

  • @trilbywilby7826
    @trilbywilby7826 3 ปีที่แล้ว +97

    7:47 "That's why we consider this the most important element, our treasure and our heart." Imagine a businessman saying that! If only more people in business would feel this way. God bless this man. What a sweet soul.

    • @BatCountryAdventures
      @BatCountryAdventures 3 ปีที่แล้ว +5

      I think some alcohol brewers say the same about their whiskey/wine barrels. Same with cheese makers and meat curers about how their microbes are local and you can't get them anywhere else on earth.
      It's nice have a bit of heritage when you go above the mass produced products.

    • @agp11001
      @agp11001 3 ปีที่แล้ว +6

      @@BatCountryAdventures Bakers, too. Talk to any old-school baker about his sourdough starter and they'll talk about it as if it were a member of the family.

    • @BatCountryAdventures
      @BatCountryAdventures 3 ปีที่แล้ว +1

      @@agp11001 Tis true that!

  • @jin0075
    @jin0075 4 ปีที่แล้ว +708

    True passion can be heard in someone's voice. He's so passionate.

    • @clxma
      @clxma 4 ปีที่แล้ว +5

      That's what she said.

    • @jaskaran-ll3xk
      @jaskaran-ll3xk 4 ปีที่แล้ว +3

      Is that because he speaks in japense ?

    • @jaskaran-ll3xk
      @jaskaran-ll3xk 4 ปีที่แล้ว +1

      @@clxma lol 😂

    • @bla50085
      @bla50085 4 ปีที่แล้ว +3

      it is because he is japanese...

    • @bobthetomato7005
      @bobthetomato7005 4 ปีที่แล้ว +4

      I feel like with the Japanese episodes on this channel they all are

  • @KantusKid
    @KantusKid 4 ปีที่แล้ว +125

    One thing I admire about the Japanese is their attention to detail and the pride in their work.

    • @jmc2567
      @jmc2567 3 ปีที่แล้ว +2

      Thats two things,lol,but yes you are right,Chinese are the same,we have so much to learn,,,speaking for myself anyway,best wishes to all,frm,Auckland,New Zealand

  • @jerga2002
    @jerga2002 4 ปีที่แล้ว +318

    He looks so honest, proud and restrained. His passion is expressed on his eyes and and smile. A craft in this time of industral everything

    • @ejmtv3
      @ejmtv3 3 ปีที่แล้ว +1

      You mean being Japanese.

    • @picklejuice500g
      @picklejuice500g 3 ปีที่แล้ว +1

      Sums up japanese craftsmanship

  • @NStalgia070
    @NStalgia070 3 ปีที่แล้ว +326

    Its amazing how the Japanese make their work look like art. Very passionate, disciplined with strong sense of tradition.

    • @sucrilhossuquito6102
      @sucrilhossuquito6102 3 ปีที่แล้ว +8

      U know italian traditions about food? french? in the usa dont traditions but the rest of world yes

    • @NStalgia070
      @NStalgia070 3 ปีที่แล้ว +33

      @@sucrilhossuquito6102 then talk about it on a video about the west. This is about Japanese soy sauce. 🙄

    • @gsofficial
      @gsofficial 3 ปีที่แล้ว +7

      The flipside is an unwillingness to change, to improve, and to take risks. This is why so many Japanese companies hire Western CEOs.

    • @lucashell2619
      @lucashell2619 3 ปีที่แล้ว +6

      @@gsofficial Do you think this company has not changed and improved their goods, factory, business?
      Also some of them hire western CEO cuz they need a person who knows how businesses are done in the West, besides the language barriers. The companies that hire Western CEO are only a part of big ones doing their business globally.

    • @gsofficial
      @gsofficial 3 ปีที่แล้ว

      @@lucashell2619 that isn't why.

  • @stanamilanovich3956
    @stanamilanovich3956 3 ปีที่แล้ว +51

    He's such a sweetheart! I love the care, knowlege, and real love he puts into his work. Wonderful!

  • @Blablablarandomguy
    @Blablablarandomguy 4 ปีที่แล้ว +429

    7:45 This is very mind blowing, that he said that the yeast on the walls of the containers were unique the heart of their enterprise. Imagine having a symbiotic relationship with the yeast on the walls of your containers, maintaining that for hundreds of years, feeding and breeding them and reaping the economic and real world livelihood benefits of the symbiosis. Kinda blew my mind open in a new way.

    • @parpankyrthhenryr.5646
      @parpankyrthhenryr.5646 3 ปีที่แล้ว +9

      I read that toooooo fast

    • @ninagoldiloks
      @ninagoldiloks 3 ปีที่แล้ว +1

      Absolutely fantastic. yes
      A labor of luv
      Ahhh, tradition!

    • @Cumflavoredredbull
      @Cumflavoredredbull 3 ปีที่แล้ว

      Yo im really dawg chill

    • @lordfrostdraken
      @lordfrostdraken 3 ปีที่แล้ว +10

      Hmm, this comment is satisfying to read.

    • @AsloAso
      @AsloAso 3 ปีที่แล้ว +3

      Women do become one with the yeast they create within the walls of their ..... when they don’t regularly clean down there.

  • @EthnHDmlle
    @EthnHDmlle 4 ปีที่แล้ว +1249

    This guy is really passionate. When everyone leaves the brewery, he bathes in the tanks.

    • @Axeman369
      @Axeman369 4 ปีที่แล้ว +7

      defo

    • @enmarzz
      @enmarzz 4 ปีที่แล้ว +5

      Thats pretty funny

    • @Vigilante-k4q
      @Vigilante-k4q 4 ปีที่แล้ว +57

      It gives it flava

    • @mike3963
      @mike3963 4 ปีที่แล้ว +54

      So the ball sweat is the salt. Perfect ingredient 😌

    • @tomascali1817
      @tomascali1817 4 ปีที่แล้ว +5

      @@mike3963 the best part indeed👌🏾

  • @clanpsi
    @clanpsi 4 ปีที่แล้ว +215

    It's in my prefecture and they offer tours! It's actually within the Koedo traditional buildings area of Kawagoe. Thanks for the heads up!

    • @cemahhere4963
      @cemahhere4963 3 ปีที่แล้ว +5

      I want to try the soy sauce! Where can i buy it thooo?

    • @philortiz7519
      @philortiz7519 3 ปีที่แล้ว +1

      Ship some to Texas. So passionately made and presented.

    • @antoinettemalone2212
      @antoinettemalone2212 2 ปีที่แล้ว +1

      I bought a bottle of that Japanese Shoyu on Amazon & it proved to be worth the U.S.$32.00 (¥3,469) I paid for. The flavor was rich, bold-yet-mellow. ARIGATOU GOZAIMASHITA, OISHII DESU NE!!!

  • @samcarroll7359
    @samcarroll7359 3 ปีที่แล้ว +518

    The amount of mold he has eaten.. this man is immortal

    • @MrQuack-ks1de
      @MrQuack-ks1de 3 ปีที่แล้ว +48

      Immoldar

    • @amirkamola600
      @amirkamola600 3 ปีที่แล้ว +40

      The guy is a walking fermenting tank😂😂

    • @peaceonearth1971
      @peaceonearth1971 3 ปีที่แล้ว +14

      no need to be mummified

    • @thenikko8292
      @thenikko8292 3 ปีที่แล้ว +22

      think ethan winters, think! your entire body is mold

    • @UndecisiveAngel
      @UndecisiveAngel 3 ปีที่แล้ว +3

      In case someone asks "what?" 5:47

  • @filypefx
    @filypefx ปีที่แล้ว +4

    Dedication, sweat, soul, etc. that people put on their craft o maintain rich things like this, need to be treasured, honored and celebrated.

  • @Liight21
    @Liight21 4 ปีที่แล้ว +1410

    When you see someone with a white towel wrapped around their head, expect it to be a top tier.

    • @calvin5541
      @calvin5541 4 ปีที่แล้ว +91

      In America we have hair nets, in Japan they have white towels. Much cooler looking

    • @adamrodgers9175
      @adamrodgers9175 4 ปีที่แล้ว +13

      It's the same in labour jobs. White hats are people getting paid more than you.

    • @Skoomz
      @Skoomz 4 ปีที่แล้ว +31

      @@adamrodgers9175 what? That's not what he was referring to

    • @amberslahlize7961
      @amberslahlize7961 4 ปีที่แล้ว +3

      @@calvin5541 I think it might be more comfortable...but I don't know really because I never tried to wear one for 8 hour shifts.

    • @amberslahlize7961
      @amberslahlize7961 4 ปีที่แล้ว +3

      @@Skoomz But he is still correct, the color of apparel indicates not only skill but how much "money" is made...red indicates loss, black indicates gain (that's why it's Black Friday, not White Friday).
      Notice he also wears black. In my old job they gave black coats to only some members.
      My guess is Japan might have a similar system.

  • @vulkan1797
    @vulkan1797 4 ปีที่แล้ว +84

    The sheer dedication has me in awe...very long and tedious process and you can tell that guy is a perfectionist...hats off to japanese people

    • @we2e2ew65
      @we2e2ew65 4 ปีที่แล้ว +10

      Yes, he is not doing it for short-term profits, but sees it as a continuation of heritage. He is a noble man with a purpose.

  • @usmclongrangebrainsurgeon
    @usmclongrangebrainsurgeon 4 ปีที่แล้ว +82

    I love the passion the Japanese people have for EVERYTHING!! Such a beautiful culture

    • @recoil53
      @recoil53 4 ปีที่แล้ว +17

      I think it starts with letting people have pride in what they do, whereas in the US a lot of people find out what the job pays and looks down on some professions.

    • @jacktrevino1108
      @jacktrevino1108 3 ปีที่แล้ว +1

      I fear for Japan's future. Did you catch the part where the wooden vats they ferment the stuff in is such a dying craft that they can only find 50 of them in the ENTIRETY of their country? Countries must never forget that they need themselves first before selling themselves out to cheap foreign solutions but more than likely, they will switch to some cheaper solution or go under in the next 50-100 years (seems like long, but put it in the context of a generation)

  • @taipeipersonality
    @taipeipersonality 3 ปีที่แล้ว +1137

    Me at minute 1: “Three ingredients? Wonder if I can make my own...”
    Me at minute 3: “No, idiot. You can’t.”

    • @Runovaris
      @Runovaris 3 ปีที่แล้ว +46

      You can, just not the way he did it (with big-ass machinery) - It'll take a long time and some patience, but it's quite simple otherwise. There are many tutorials online on how to make homemade soy sauce. If you have the means of doing so, I'd encourage you to try if it's something that interests you!
      Another really good ingredient to make alongside soy sauce is miso paste. Also very simple.

    • @viveksapkota6143
      @viveksapkota6143 3 ปีที่แล้ว +4

      Same here😂😂

    • @mikepthekangaroo7596
      @mikepthekangaroo7596 3 ปีที่แล้ว +74

      I started making my own 2 years ago for dinner. In the meantime I got married, had two kids, made it through COVID, lost my job and house. Now the four of us are living in our car. But we’re looking forward to that soy sauce.

    • @cosachevere7136
      @cosachevere7136 3 ปีที่แล้ว

      You can.Before this method, existed a traditional way, hand made, artisanal.

    • @flywingscamelurine4290
      @flywingscamelurine4290 3 ปีที่แล้ว +2

      @@mikepthekangaroo7596 hope you all the best🙏🙏🙏

  • @reemeroma2156
    @reemeroma2156 3 ปีที่แล้ว +4

    No shortcuts, no bs, pure art. Pure food.

    • @elizabethli392
      @elizabethli392 2 วันที่ผ่านมา

      No added chemical, artificial colors or artificial taste

  • @sdfpcplay9392
    @sdfpcplay9392 4 ปีที่แล้ว +828

    Me: sipping my cheap ass hydrolysed soybean soy sauce in tears knowing that I've never known the true soy sauce experience

    • @jturner1774
      @jturner1774 4 ปีที่แล้ว +35

      sdfpc please at least get yourself some Kikkoman dude!

    • @anastaciafang270
      @anastaciafang270 3 ปีที่แล้ว +13

      You should go to Whole Foods and get their 365 Organic Shoyu. The best soy sauce ever better than Kikkoman.

    • @jturner1774
      @jturner1774 3 ปีที่แล้ว +33

      @@anastaciafang270 not everyone lives in a country with Whole Foods. Kikkoman is more internationally available

    • @ninagoldiloks
      @ninagoldiloks 3 ปีที่แล้ว +10

      Nama Shoyu...on line
      Health food co-ops too
      You'll kick Kikkoman under the bed
      Real talk.
      Enjoy

    • @lordfrostdraken
      @lordfrostdraken 3 ปีที่แล้ว +6

      Me too, now im going to find some authentic stuff and try it

  • @skiran6316
    @skiran6316 4 ปีที่แล้ว +36

    The pride at the end posing with his bottle was so compelling

  • @angryjunato1972
    @angryjunato1972 4 ปีที่แล้ว +504

    ngl when he dipped his finger in the 3 year old soy barrel and ate it ,my soul left my body for a while.this man has passion and 3 year old soybeans aint stopping him

    • @vahgarimo9864
      @vahgarimo9864 4 ปีที่แล้ว +87

      Old does not equal rotten

    • @LoneWolf10-12
      @LoneWolf10-12 4 ปีที่แล้ว +84

      If you do the fermentation right, I’m sure it’s safe to eat. It’s like aging meat...

    • @NickyNightShine
      @NickyNightShine 4 ปีที่แล้ว +89

      No one has died from drinking 12 year old whisky

    • @Nothing-zw3yd
      @Nothing-zw3yd 4 ปีที่แล้ว +64

      @@NickyNightShine Not right away, anyway.

    • @jaketwigg1065
      @jaketwigg1065 4 ปีที่แล้ว +6

      @@LoneWolf10-12 I think the issue is other people are going to consume the soy sauce he just dipped his finger in.

  • @yrodro
    @yrodro 3 ปีที่แล้ว +5

    It's not only the pride. The refinement and clarity of enunciation bely a master craftsman in control of the presentation as much as the process itself. Hats off.

  • @The_Horizon
    @The_Horizon 4 ปีที่แล้ว +1392

    *accidently falls in it*

    • @WootTootZoot
      @WootTootZoot 4 ปีที่แล้ว +50

      crawls out three times to pee

    • @ianmacario7359
      @ianmacario7359 3 ปีที่แล้ว +88

      thats the 4th ingredient

    • @undercherry
      @undercherry 3 ปีที่แล้ว +36

      Soy man🌚🌚

    • @peacefulsoul81
      @peacefulsoul81 3 ปีที่แล้ว +36

      New layer of flavor

    • @itsm3agen
      @itsm3agen 3 ปีที่แล้ว +3

      Why r u here? Lol it got recommended to u aswell huh

  • @cjpye232
    @cjpye232 4 ปีที่แล้ว +4618

    I feel like he's saying more than what the subtitles are giving us lol

    • @savethesnails9608
      @savethesnails9608 4 ปีที่แล้ว +42

      @@sirphew4941 no

    • @The_Youtube_Winner
      @The_Youtube_Winner 4 ปีที่แล้ว +372

      it doesn’t translate over lol! too complicated and too many words and qualities we don’t use in english

    • @clanpsi
      @clanpsi 4 ปีที่แล้ว +350

      I thought it was a pretty good translation. They didn't leave out anything notable.

    • @botski8611
      @botski8611 4 ปีที่แล้ว +81

      It’s just a simplified version lol

    • @bongmoon2343
      @bongmoon2343 4 ปีที่แล้ว +136

      It’s because sometimes in other languages they say words longer and shorter then the ones in English

  • @ETin6666
    @ETin6666 4 ปีที่แล้ว +221

    5:37 That sounds like something you would say after getting caught eating the soybeans

    • @RC-gk1ve
      @RC-gk1ve 4 ปีที่แล้ว +27

      Thought so too, bahaha. He even stuttered at the end which makes it look like he's in a hurry to explain.

    • @Hersonrock12
      @Hersonrock12 4 ปีที่แล้ว +2

      hahahahahhahaa
      Take my like and leave

    • @camiepotatopattie8754
      @camiepotatopattie8754 4 ปีที่แล้ว +8

      I think he was stuttering because it didn’t taste good

    • @captainatlanta
      @captainatlanta 4 ปีที่แล้ว +2

      RIGHT HAHAHAHAHAHA

    • @kedoodlean
      @kedoodlean 4 ปีที่แล้ว +1

      😂

  • @arminlee1477
    @arminlee1477 4 ปีที่แล้ว +1623

    Simple he says, then has a whole ass rocket ship producing soy sauce.

    • @Antifa-USA
      @Antifa-USA 4 ปีที่แล้ว +123

      This guy cares more about soy sauce than my dad cares about me lol

    • @jaredpowell7398
      @jaredpowell7398 4 ปีที่แล้ว +44

      @@Antifa-USA this one hit too close to home

    • @Antifa-USA
      @Antifa-USA 4 ปีที่แล้ว +11

      @@jaredpowell7398 can you be my dad ? Lol

    • @Axeman369
      @Axeman369 4 ปีที่แล้ว +3

      @@Antifa-USA hahahaha same

    • @samuelt9609
      @samuelt9609 4 ปีที่แล้ว +2

      Haha

  • @fatimahviraya432
    @fatimahviraya432 3 ปีที่แล้ว +7

    Amazing, would love to try an aged 3 year one. For industrialised shoyu, instead of at least 3 months, it only took 3 weeks to get to the final product by adding chemicals to hasten the fermentation process. Massive respect for this company.

  • @joysk2
    @joysk2 3 ปีที่แล้ว +3

    The combination of both modern machine and ancient techniques to make this soya sauce is truly remarkable

  • @anirudhkalla1625
    @anirudhkalla1625 4 ปีที่แล้ว +31

    This video is so Japanese man. The passion, the discipline, and the commitment, They’re all there.

  • @LifebyMikeG
    @LifebyMikeG 4 ปีที่แล้ว +1599

    damn that was awesome, Ive been hoping to make my own soy sauce one of these days and it's great to have a in depth look at the process

    • @GH-uq7wr
      @GH-uq7wr 4 ปีที่แล้ว +30

      Can you wait so much years 🤣

    • @altumurnemtzra2026
      @altumurnemtzra2026 4 ปีที่แล้ว +26

      soy boy

    • @bloodsuckinflea
      @bloodsuckinflea 4 ปีที่แล้ว +26

      @@GH-uq7wr Pro Home Cooks? Wait? Yeah. He definitely can. He's quite the seasoned fermenter. You should check out his channel. Plus the lowest end is 6 months and the highest is 3 years according to this video.

    • @personalhygiene7838
      @personalhygiene7838 4 ปีที่แล้ว +3

      @@altumurnemtzra2026 I bet you believe all the conspiracy theories too

    • @gideonwackers7693
      @gideonwackers7693 4 ปีที่แล้ว +18

      Go for it, my oldest batches have now reached the 1 year mark. The most difficult part is growing the Koji and that may take a few attempts to get right. I had great results by plating rice, beans and wheat in oven trays, inoculating them with koji and leaving them in the oven with just the light turned on. Within 48 hours everything was nicely covered and from there on it is mostly patience

  • @hien512
    @hien512 4 ปีที่แล้ว +560

    There should be a link in the description so we can buy this soy sauce

    • @vintage1950
      @vintage1950 4 ปีที่แล้ว +125

      www.nishikidori.com/en/brand/71-fueki-shoyu think this is the one

    • @BrandonBradford
      @BrandonBradford 4 ปีที่แล้ว +26

      @@vintage1950 LEGEND

    • @m.t-thoughts8919
      @m.t-thoughts8919 4 ปีที่แล้ว +7

      @@vintage1950 Thanks!

    • @recoil53
      @recoil53 4 ปีที่แล้ว

      There are ages soy sauces on Amazon and they are expensive.

    • @Devileyeswvx
      @Devileyeswvx 4 ปีที่แล้ว +4

      @@vintage1950 thank you , I'll definitely order a few bottles. I love this type of dedication.

  • @asemwindows
    @asemwindows 3 ปีที่แล้ว +12

    he is tasting everything before going with the process , i like him

    • @tiff8346
      @tiff8346 3 ปีที่แล้ว

      i just hope his fingers are clean n he doesn't do that in EVERYthing. surely they could taste with clean sticks or a disposable paddle pop stick right? [although that would mean a lot of waste u, kno what i mean]

  • @doctoredclaw7951
    @doctoredclaw7951 3 ปีที่แล้ว +9

    This is something humanity has lost over most of the world. Pride in you work is becoming a thing of legend.

    • @frankodilon5807
      @frankodilon5807 3 ปีที่แล้ว +1

      Now everyone is just thinking of money, cheap and drug money

  • @JabrielMcIntosh
    @JabrielMcIntosh 4 ปีที่แล้ว +348

    Me after the first three minutes "this can't get anymore complicated"
    Boy was I wrong...

  • @vintage1950
    @vintage1950 4 ปีที่แล้ว +34

    The barrel room is impressive, wonderful bit of history.

    • @keanureeves6333
      @keanureeves6333 4 ปีที่แล้ว

      This is Keanu Reeves on here reaching out to my fans worldwide. To thank them for the love and support.making out time to chat with few on how they are coping by this pandemic.Hope you’re staying safe ?

  • @aldrinwilly4383
    @aldrinwilly4383 3 ปีที่แล้ว +2

    One of the reasons I love Japan...They love what they are doing that's why their products have souls coming from passionate masters!!!

  • @speedyloka2349
    @speedyloka2349 3 ปีที่แล้ว +114

    I love how he’s just casually eating some of the ingredients

    • @treyvonnecarter8908
      @treyvonnecarter8908 3 ปีที่แล้ว +15

      And at the last step he said it was time to taste it and I was like... You've been tasting it at every step 🤣💖 I would too though. I want to taste it before it gets crushed by it's own weight, the solid form.

    • @Mikey_2_Times
      @Mikey_2_Times 3 ปีที่แล้ว +13

      I just find it hilarious he uses the same finger the entire video and doesn’t use a spoon or something lol

    • @RagbagMcShag
      @RagbagMcShag 3 ปีที่แล้ว +13

      some? all of them lmao. The bacteria on his finger is probably also a key ingredient

    • @thisnthat7760
      @thisnthat7760 3 ปีที่แล้ว +8

      That means it's safe to eat by humans not like those "products" which their owners refuses to eat.

  • @RobertFredieirobby054
    @RobertFredieirobby054 4 ปีที่แล้ว +17

    I have a lot of respect to this guy, his passion and dedication is on another level.

  • @DenverEight
    @DenverEight 4 ปีที่แล้ว +9

    Sometimes I miss agricultural manufacturing videos. It was a part of my childhood, seeing the processes of local products being made.

  • @Ravagerify
    @Ravagerify 4 ปีที่แล้ว +24

    The respect to the ingredients and final product being displayed is really amazing to watch and to know.. you can see he really loves his work and is very passionate about what he does XD

  • @AAG414
    @AAG414 3 ปีที่แล้ว +7

    that's the perfect blend of modernization and tradition. Truly something you could only find in Japan.

  • @chaosdogma4259
    @chaosdogma4259 3 ปีที่แล้ว +2

    I admire his dedication to his job and his love for good food.

  • @nhovyjann
    @nhovyjann 4 ปีที่แล้ว +748

    We take our soy sauce for granted. Jeezus. Imma buy this mans sauce now.

    • @doggocapitano
      @doggocapitano 4 ปีที่แล้ว +19

      Can you tell me where to get it?

    • @ChesterAyos
      @ChesterAyos 4 ปีที่แล้ว +31

      Pause

    • @Lysdexis
      @Lysdexis 4 ปีที่แล้ว +8

      Amazon

    • @jerryzhang2548
      @jerryzhang2548 4 ปีที่แล้ว +2

      We take things for granted because that means that we are progressing.

    • @kevinsantoes
      @kevinsantoes 4 ปีที่แล้ว +7

      @@ChesterAyos did he stutter 😈😈

  • @aditiamokoginta3407
    @aditiamokoginta3407 4 ปีที่แล้ว +7

    This kind of passion is the reason why no one can beat japanese work ethic 🤣

  • @gab.lab.martins
    @gab.lab.martins 4 ปีที่แล้ว +6

    I’ve made shoyu myself, but I had never actually seen it made in Japan. This is enlightening. I didn’t roast the wheat quite so dark, which explains why the colour of the sauce never went completely black. I’ll probably try to make it again next week.

  • @yeschilli8829
    @yeschilli8829 2 ปีที่แล้ว +2

    Passion and tradition translate to a magical sauce. You definitely can’t rush a miracle 🙌🏽

  • @MrSonnyfy
    @MrSonnyfy 3 ปีที่แล้ว +91

    At the end when he says that he's worried about losing traditional Japanese local taste, why don't they market overseas? I know plenty of people would be interested in a "traditional" shoyu sauce

    • @joshuijsman3572
      @joshuijsman3572 3 ปีที่แล้ว +1

      hahaha

    • @qzg7857
      @qzg7857 3 ปีที่แล้ว +3

      Maybe cause he would sell it only to weebs? This soy sauce is identical to one you can buy in your local shop. Just buy little more expensive one. His would be 5 times more expensive. I like his spirit but it is exactly ordinary soy sauce

    • @userequaltoNull
      @userequaltoNull 3 ปีที่แล้ว +54

      @@qzg7857 Probably isn't. Food is complicated, and the difference betwern high quality and ordinary is almost always very high. This is especially the case with ferments and cured foods, as there are so many variables that so heavily impact the final product.
      But you probably don't care about that.

    • @rudolphderainbow8625
      @rudolphderainbow8625 3 ปีที่แล้ว +15

      @@qzg7857 The taste is different for most countries. In my country, the soy sauce is bitter and bit "clouded" but salty, meanwhile Japanese soy sauce is clear, salty, and don't leave bitter taste in mouth. I've also tried Malaysian soy sauce (salty, a bit watery, a bit sweet but not bitter) and it's different from my country's and Japanese soy sauce.

    • @chicolittle5409
      @chicolittle5409 3 ปีที่แล้ว +22

      @@qzg7857 Are you really that stupid? Do you think that the soy sauce that you buy at Walmart has been fermenting for three years?

  • @jquintosfootgolf4735
    @jquintosfootgolf4735 4 ปีที่แล้ว +255

    Imagine being the first dude to figure out this whole process thousands of years ago and trying to explain it to the rest of your tribe. They'd think you're some sort of wizard. Or just crazy.

    • @byron7843
      @byron7843 4 ปีที่แล้ว +27

      It was probably made in generations. Probably started as a simple 1 step recipe, then 2, then 3, then 4, etc and eventually stopped at what we know as soy sauce.

    • @Deady4u
      @Deady4u 4 ปีที่แล้ว +42

      @@byron7843 actually its was probably some dude that left his soybeans out too long but tried it anyways and thought it tasted good

    • @OhioPaulDE
      @OhioPaulDE 4 ปีที่แล้ว +17

      @@Deady4u Same with discovering alcohol. Some guy consumed fermented fruit. Bingo bango.

    • @GlennTillema
      @GlennTillema 4 ปีที่แล้ว +4

      @@OhioPaulDE I wouldn't be surprised if it wasn't humans observing animals getting drunk on rotting fruit. There are a lot of TH-cam videos showing monkeys and such getting smashed off of it.

    • @inisipisTV
      @inisipisTV 4 ปีที่แล้ว +8

      @@byron7843 - Are you sure about that? Can you site your sauce.
      ...and I'm out of here.

  • @wizzroom
    @wizzroom 4 ปีที่แล้ว +13

    I've been eating things with soy sauce my entire life and had no idea how it's made. My mind is thoroughly blown.

  • @eliottsamson7715
    @eliottsamson7715 4 ปีที่แล้ว +5

    I’m not even Japanese and I felt prideful watching this film...such passion!

  • @NeonKue
    @NeonKue 3 ปีที่แล้ว +3

    Crazy to see the dedication and passion put into the process of an every day condiment we casually consume without thinking twice about it.

  • @prpunk787
    @prpunk787 3 ปีที่แล้ว +1

    Really good way of improving the process without loosing the tradition. Whatever doesnt contribute to flavor modernize it and automate. Keep the flavor adding traditiona intact. Also as a homebrewer I apreciate this whole process very similar to brewing beer.

  • @cthulahoops3436
    @cthulahoops3436 4 ปีที่แล้ว +58

    10:08 imagine opening the bathroom stall and seeing that

    • @n0ret82
      @n0ret82 4 ปีที่แล้ว +13

      plenty of opportunity to spot him doing that throughout the video..ur comment made me laugh out loud literally!

    • @LyrikTech
      @LyrikTech 4 ปีที่แล้ว +5

      That's enough internet for today

    • @nightvisiongoggles
      @nightvisiongoggles 4 ปีที่แล้ว +3

      "HOLY CRAP DUDE WHY?!"
      (works for your comment and the image you burned into our heads)

    • @MrDragomere
      @MrDragomere 4 ปีที่แล้ว +2

      I clicked on the timestamp and got an ad of two people meditating lmaooo🤣😂🤣😂🤣

    • @karthikeyan-ii8cc
      @karthikeyan-ii8cc 3 ปีที่แล้ว +2

      Someone should make a video edit that starts with Japan's sewage systems and then add in the finger tasting clip with edited subtitles 😀 😄 😉 😜

  • @Layput
    @Layput 4 ปีที่แล้ว +126

    It's quite difficult to find this soy sauce. Most of the retailers are running out of stock.

    • @Lysdexis
      @Lysdexis 4 ปีที่แล้ว +4

      Amazon has it

    • @nelsonprestan3
      @nelsonprestan3 4 ปีที่แล้ว +2

      @@Lysdexis link pls?

    • @ragetobe
      @ragetobe 4 ปีที่แล้ว +3

      @@nelsonprestan3 What is it called?

    • @Braunson
      @Braunson 4 ปีที่แล้ว +2

      @@nelsonprestan3 amzn.to/38TT2aR

    • @kristyannemaynard7359
      @kristyannemaynard7359 4 ปีที่แล้ว +2

      @@Braunson Thanks for that. I was trolling looking to see what brand it is and where I could find it.

  • @jasminevictoria9574
    @jasminevictoria9574 3 ปีที่แล้ว +5

    Japanese are hardworking people
    Everything they do they’re make sure that they given they’re heart ♥️ and souls.
    Much respect for them 🙏

  • @georgecosminlezeu9547
    @georgecosminlezeu9547 3 ปีที่แล้ว +4

    Love this man. Love every traditional recipe! Thanks for sharing with us!

  • @HRHKamal
    @HRHKamal 3 ปีที่แล้ว +1

    Such pride in the tradition, the craft.
    Must taste amazing

  • @nickr9505
    @nickr9505 4 ปีที่แล้ว +120

    He's talking so much, there's no ways the captions are expressing everything he said. He's so passionate, I want to hear everything he has to say, not a paraphrasing of it.

    • @n8an811
      @n8an811 4 ปีที่แล้ว +22

      I'm no expert on Japanese, but there's a chance that they're translating it pretty accurately into English. The last couple syllables that he's using in each sentence are honorifics (respectful speech) and take up some syllables. It also can take more time to say things that include numbers (like time, volume, weight, etc.) In japanese than english.
      Example: 245 years has to be said like 2+(word for hundred)+4+(word for tens)+5. And you usually take the same amount of time to say each syllable in japanese.
      Tldr: I'm no expert, but I feel that there is a good chance that they accurately translated what the guy was saying. Somethings like polite speech and words just don't have equivalents in English. And the way that one expresses numbers, syllable length, and other things can give the impression that someone is saying "more" than what the subtitles are telling us.

    • @isntmypfpbeautiful5350
      @isntmypfpbeautiful5350 4 ปีที่แล้ว +6

      @@n8an811 sometimes theres not even a direct translation into English, but yeah japanese sentences drag on for so long sometimes

    • @n8an811
      @n8an811 4 ปีที่แล้ว +4

      @@isntmypfpbeautiful5350 true. Some words and phrases aren't even used in English and it's up to the translator to get the point across in English. Literal translations would sound hella polite and formal from how this guy is speaking(I'm guessing).

    • @Nathiusca01
      @Nathiusca01 4 ปีที่แล้ว

      Same

    • @WanderingNuts
      @WanderingNuts 4 ปีที่แล้ว +3

      The subtitle is around 80 - 90% accuracy.

  • @mapuanakupuna3471
    @mapuanakupuna3471 3 ปีที่แล้ว +3

    He's definitely a MASTER of HIS CRAFT! Very interesting! He did a great job in educating me! Mahalo nui loa Mr. Fueki & Aloha!

  • @karimartinez12310
    @karimartinez12310 3 ปีที่แล้ว +34

    I need to buy this man's soy sauce and finally taste soy sauce made the right way. You can see his dedication and passion in making his product. Honestly he had me smiling thw whole time, such a kindhearted man.

    • @thhm
      @thhm ปีที่แล้ว +1

      True. Everytime he dips his fingers in the vats though I keep screaming "Cmon.. Use a spoon dude!" Then I realize he probably already has soysauce flowing in his veins. He is one with it.😋

    • @DrPeculiar312
      @DrPeculiar312 ปีที่แล้ว +1

      High quality soy sauce is definitely worth paying extra. Don't need to get the super expensive stuff but even slightly more expensive stuff is way better than the cheap stuff

    • @justinw1765
      @justinw1765 9 หลายเดือนก่อน

      @@DrPeculiar312 Any specific recommendations? Thanks.

    • @DrPeculiar312
      @DrPeculiar312 9 หลายเดือนก่อน

      @@justinw1765 I'm no expert, but I always look for something with "Tamari" on the label. It's a slightly different type of soy sauce with less salt and more flavor. I usually just get the Kikkoman stuff

  • @carolmckinnon5076
    @carolmckinnon5076 3 ปีที่แล้ว +2

    Love your traditional way Your company is awesome Thank you for your great work

  • @Bammer2001
    @Bammer2001 2 ปีที่แล้ว

    The person narrating the story definitely deserves a lot of credit and prestige; he speaks with pride and is very accomplished with his work! 😁 Always proud!

  • @SammyRas5177
    @SammyRas5177 3 ปีที่แล้ว +6

    I really like the fact that Japanese workers usually have their own unique attires that symbolise their country’s tradition. You’ll know who they are just by looking at what they are wearing. Most countries like mine usually have 1 or 2 dress codes like collar shirt or dull t-shirt like meehhh~~

  • @gregormarquardt4192
    @gregormarquardt4192 3 ปีที่แล้ว +5

    If you are able to do what you do with such a passion it gets joyfull. He don't think and feel as if he is just stirring some brew but rather keeping up the tradition every hour of work.
    It's an honor to be able to see how the mechanics of live work.

  • @terenceersadacendana4716
    @terenceersadacendana4716 4 ปีที่แล้ว +199

    He even have his soy sauce's FDA registration number on his back 🤣

    • @ristopaasivirta9770
      @ristopaasivirta9770 4 ปีที่แล้ว +25

      I can figure it might have been quite an adventure getting through all the paperwork...
      "You see here are these mold covered wooden barrels where we keep the sauce for three years."
      Yes I know only the end product is what matters to safety, but still, fermented foods are very susceptible of having unwanted byproducts in them.

    • @stevenloh5968
      @stevenloh5968 4 ปีที่แล้ว +17

      @@ristopaasivirta9770 Thats why they will boil it after done fermented, maybe to enhance flavor and kills unwanted ingredients.

    • @xostler
      @xostler 4 ปีที่แล้ว +4

      @@stevenloh5968 yeah they definitely pasteurize the soy sauce

    • @chicoktc
      @chicoktc 4 ปีที่แล้ว +3

      @@ristopaasivirta9770 what about the constant finger dipping hahahha

    • @abitoftheuniverse2852
      @abitoftheuniverse2852 4 ปีที่แล้ว +3

      @@chicoktc Does your mother still buy you McDonald's for dinner, or do you heat your own chicken tendies and Totino's? Wait, let me guess, you spice up your menu with boiled hot dogs and mac and cheese once a week?

  • @davidb1412
    @davidb1412 4 ปีที่แล้ว

    I love to see people passionate about what they do. You can tell, this guy just loves this product and the heritage that is involved in doing it the slow way.

  • @aetherseraph
    @aetherseraph 3 ปีที่แล้ว +1

    He did such an excellent job of expressing, representing, and communicating the subject matter.
    Excellent work/ thank you for sharing your excellence with us all

  • @Robert-xp4ii
    @Robert-xp4ii 3 ปีที่แล้ว +43

    Nothing but respect for the Japanese culture. They're the most detail oriented people who dedicate themselves to producing the finest quality. It's a shame everyone doesn't believe the way they do.

    • @bluefootedboobie1893
      @bluefootedboobie1893 ปีที่แล้ว

      The west is the same way in places where it hasn't been perverted by Jewish Bolshevikism.

  • @tribeofjosepht.i.community9977
    @tribeofjosepht.i.community9977 4 ปีที่แล้ว +9

    The True Japanese Perfection and the Love of Perfecting is displayed by this Master Employee of Creating the Most, in my opinion, the Important Flavor for Traditional Japanese Food, in reality, all Asian style foods, the “Soy Sauce”.
    Just as any Beer Brewer. Wine Maker and Finest of Liquor makers, simply an art and tradition, dating back to hundreds, of not thousands of years.
    An excellent presentation that gives #Me a new understanding and appreciation of “Soy Sauce”.
    Thank You !

  • @rockerdrake
    @rockerdrake 4 ปีที่แล้ว +37

    The demand for soy sauce in the world is growing as Asian culture gains influence and popularity. I'm sure these guys are increasing their benefits, they deserve it.

    • @Mryodamiles
      @Mryodamiles 4 ปีที่แล้ว +2

      I'm sure they will benefit from the exposure. But, even in Japan, very few people get to enjoy this type of artisanal soy sauce. The vast majority of people use industrial soy sauce (Kikkoman etc). Kinda like how we have a vibrant artisanal cheese market in the US yet sales of industrial cheese practically eclipse those of traditional one.

    • @recoil53
      @recoil53 4 ปีที่แล้ว

      @@Mryodamiles But the market for artisanal foods now compared to the 90's is huge.

    • @recoil53
      @recoil53 4 ปีที่แล้ว

      @Travers Kilroy Cooper Alvirez I hear you. When I've been in small towns getting anything outside that narrow range of what everybody local is eating is impossible.

  • @sammiepittman3130
    @sammiepittman3130 2 ปีที่แล้ว +1

    good god what a process and what an empire this is. The kiln and those wooden tanks are huge!

  • @felipebrockveld
    @felipebrockveld 3 ปีที่แล้ว +1

    Beautiful.
    It is so beautiful that even with machinery they remain loyal to wooden processes.
    Simply amazing.

  • @salvatorefrisina5959
    @salvatorefrisina5959 4 ปีที่แล้ว +6

    It always amazes me how people discovered food items like this! Who was the first person to mix soybeans, wheat, salt water and mold in wooden vat and forget it for 6 months?

  • @hughlemunyon7984
    @hughlemunyon7984 4 ปีที่แล้ว +203

    The English translations don’t do him justice :/ leaves out all his details

    • @truethought2581
      @truethought2581 4 ปีที่แล้ว +1

      Yep

    • @kronik907
      @kronik907 4 ปีที่แล้ว +3

      Yeah, I was really hoping for a more accurate translation.

    • @collinbeal
      @collinbeal 4 ปีที่แล้ว +13

      I don't even speak Japanese for the most part, but even I caught a few missing details from what I do know

    • @BJMJapan
      @BJMJapan 4 ปีที่แล้ว +19

      Eh, it's not that bad. I think you're just saying that to feel special.

    • @multibearcinna801
      @multibearcinna801 4 ปีที่แล้ว +22

      @@BJMJapan In the beginning the guy said at least 1 paragraph, but they only translated it to 1 sentence. I'm sure the translator got the main point across, but left out a lot of minor things.

  • @louisivan4079
    @louisivan4079 3 ปีที่แล้ว +31

    imagine he fell in one of those barrels one time when he's tasting the mixture and just walks away like nothing happened

    • @quartercast
      @quartercast 3 ปีที่แล้ว +4

      Secret ingredient

    • @beatnik6806
      @beatnik6806 3 ปีที่แล้ว +3

      He would climb up as Shoyu-Man super hero, saviour of traditional japanese taste. Oh wait. He is that already.

  • @Sternertime
    @Sternertime ปีที่แล้ว

    I love watching people demonstrate the process of making the things they love

  • @marimeans2282
    @marimeans2282 3 ปีที่แล้ว

    Again never take everything for granted but be thankful for the hard work someone puts into something.

  • @spamspaz
    @spamspaz 4 ปีที่แล้ว +25

    This is one of those times that made me wish I could smell videos.

    • @inthespread001
      @inthespread001 4 ปีที่แล้ว +1

      What are you expecting from the smell? Fermentation from soy smells very bad.

    • @spamspaz
      @spamspaz 4 ปีที่แล้ว

      @@inthespread001 I'm still curious as to the aroma, seems like it would be unique!

    • @inthespread001
      @inthespread001 4 ปีที่แล้ว

      @@spamspaz Sorry to break it to you. It does not smell good. You can try using some soybeans and add a tiny bit of salt. Put it in a container above your refrigerator

  • @Stormvue
    @Stormvue 4 ปีที่แล้ว +13

    I wanna buy some of those soy sauce after watching this guy make it with a lot of passion

  • @RandoomDude
    @RandoomDude 4 ปีที่แล้ว +47

    damn I'm ready to drink it straight out of the bottle after listening to him

  • @johnrtrucker
    @johnrtrucker 3 ปีที่แล้ว +2

    The Japanese have such a culture for work ethic, tradition and honor i wish we could have more of that in the states here... just him holding the bottle of his finished product... to us its just a flavor, to him that means almost his whole world

  • @mishaladara
    @mishaladara 3 ปีที่แล้ว +2

    Great homage and respect to the people of Japan 🇯🇵

  • @tanioraaura1274
    @tanioraaura1274 3 ปีที่แล้ว +4

    This documentry was entirely amazing
    Soya sauce is made tastefully testing ones patience .

  • @jeremybettis8446
    @jeremybettis8446 4 ปีที่แล้ว +4

    "I am trying my best to keep tradition every day". Now only if more people could live by that philosophy.

    • @nightvisiongoggles
      @nightvisiongoggles 4 ปีที่แล้ว

      The modern world and its systems keep many people from doing that, unfortunately.

  • @network5
    @network5 4 ปีที่แล้ว +9

    I was so impressed with their pride on their product with this video, I just had to buy a bottle on amazon.
    I hope they stay with us for another 200 years. ;)

  • @AnyMaya
    @AnyMaya 3 ปีที่แล้ว +1

    Incredibly, in every spoonful of soy sauce we often enjoy, is actually the result of years of hard work, patience, love and prayer from the maker ...
    What an amazing Japanese tradition 👏👏👏

  • @eliterry3785
    @eliterry3785 3 ปีที่แล้ว +1

    Watched this whole video and read every word. I was captivated! Fantastic and many thanks for posting!

  • @Contherage
    @Contherage 3 ปีที่แล้ว +11

    I don't know why, but when I hear american's talking about traditions and how things were made back in the day, and how they are wanting to keep that way alive... I just don't feel it. But when I see a Japanese person saying the same thing, I can see it in their face that they mean it. They have that passion. I can't see that same passion in american's. And when I watch Japanese people talk about their passions I get a little emotional.

    • @wesmo_
      @wesmo_ 3 ปีที่แล้ว

      it's because you are biased against your own culture, you have been buying on the self hating socialists ideas.

  • @briandunivent
    @briandunivent 3 ปีที่แล้ว +4

    5:38 when someone walks in on you at 3am in the koji processing room and you have to hurry up and explain yourself...

  • @Patrick-ee3xh
    @Patrick-ee3xh 4 ปีที่แล้ว +9

    Love to see the passion behind this process. I don’t get the bottle design tho. Doesn’t look any special for me but maybe they don’t need a fancy look it’s about the inside.

    • @Pammellam
      @Pammellam 4 ปีที่แล้ว +2

      Actually that little red bottle he was holding is their lower salt version. That’s the version for people who can’t have a lot of salt in their diet. The label said that 50% salt has been removed but the taste has been kept the same. That particular bottle with the red label is under ¥700 for 600 mL. Here is a link to their premium Soy Sauce which is in a blue labeled glass bottle. And costs ¥2160, 4 times more :: shop.kinbue.jp/?pid=132202509

    • @Patrick-ee3xh
      @Patrick-ee3xh 4 ปีที่แล้ว

      @@Pammellam Thanks for that detailed answer PT thats cool to know!

  • @alifiavirra2235
    @alifiavirra2235 3 ปีที่แล้ว

    truly the art of fermentation. the art of preserving local tradition

  • @johnhelms8226
    @johnhelms8226 3 ปีที่แล้ว

    It is beautiful to see the pride and care that Japanese craftsmen and women take in producing even products that might seem simple.

  • @Kealsera
    @Kealsera 4 ปีที่แล้ว +515

    Ironically the packaging of this handmade soy sauce still makes it look like the cheapest product on earth

    • @AD-jq7ow
      @AD-jq7ow 4 ปีที่แล้ว +42

      That's the power of marketing....

    • @joaorichter9970
      @joaorichter9970 4 ปีที่แล้ว +125

      @@AD-jq7ow bad marketing at that lol. If they stored it in square glass containers with a little twine tie they would probably be able to sell it for double the price

    • @Pammellam
      @Pammellam 4 ปีที่แล้ว +187

      The product he was holding in the video is their lower salt version, not their premium product. The premium product does come in a better bottle with better packaging and does have a little tie on it. And it costs quite a bit more. ¥2160 for 600 mL. 4-5 times more than the lower salt version. shop.kinbue.jp/?pid=132202509

    • @joaorichter9970
      @joaorichter9970 4 ปีที่แล้ว +45

      @@Pammellam why am i not surprised it has a tie on it lol, every premium product in a bottle has a tie

    • @JGirDesu
      @JGirDesu 4 ปีที่แล้ว +82

      In American markets, yes. In Japanese markets, no. This is typical to how they advertise. Some Americans have a higher standard to how things are advertised. Did you see all of those barrels and how much soy sauce is created? There's clearly a high demand for his product, and he doesn't need high-end branding to market it. Plus, if they changed their looks/branding, loyalists might not recognize it and start buying competing soy sauce brands.

  • @terryfreeman1018
    @terryfreeman1018 3 ปีที่แล้ว +6

    What was the name of his brand? He's proud of his history. And for what it's worth, I'm proud of him.

  • @ronlilo4926
    @ronlilo4926 4 ปีที่แล้ว +25

    I’m surprised his finger isn’t dyed black from all that dipping and tasting

    • @SiriusBernd
      @SiriusBernd 4 ปีที่แล้ว +4

      FDA says 'no'

    • @paullim706
      @paullim706 4 ปีที่แล้ว +6

      @@SiriusBernd The FDA caters to what Karens think about how food should be made rather than how good food is actually made.

  • @edwardfletcher7790
    @edwardfletcher7790 2 ปีที่แล้ว

    It's wonderful that there's a country in the world that has such an obsessive culture of perfection in everything they do....

  • @neroshin
    @neroshin 3 ปีที่แล้ว +1

    i love features like this because seeing the time and work and process that goes into something as "simple" as soy sauce that people usually take for granted, makes you appreciate it more. Now i want to know how I could make my own soy sauce at home, just to experience the process itself

  • @Passionforfoodrecipes
    @Passionforfoodrecipes 4 ปีที่แล้ว +27

    Why is soy sauce forbidden in fights?
    ‘Cause you should never Kikkoman when he’s down.