Why Only 1% Of Japan's Soy Sauce Is Made This Way | Still Standing | Business Insider

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  • @MidasMakeItRain
    @MidasMakeItRain 2 ปีที่แล้ว +6122

    The traditional japanese barrels with the bamboo bindings is not just cause steel bands corrode, but also because metal historically was a premium material in Japan. Japan is made up of volcanic islands which is poor in iron ore, unlike continental areas. Thats why in japan you see a lot of crafts developed around the only metal really being in the tools that need it. Carpentry without nails, barrels without hoops, etc.

    • @buddermonger2000
      @buddermonger2000 2 ปีที่แล้ว +31

      How did Japanese carpentry work?

    • @Aaronlcyrus
      @Aaronlcyrus 2 ปีที่แล้ว +521

      @@buddermonger2000 Less nails and more joinery. They're expert woodworkers as is proven by their long standing buildings. Wood doesn't typically last as long as some building materials yet they have the oldest.

    • @buddermonger2000
      @buddermonger2000 2 ปีที่แล้ว +80

      @@Aaronlcyrus I'm going to have to look up what Joinery is. Also tbh worth noting that wood has lasted very long in many places across the world and about half of the reason they're destroyed is war.

    • @Aaronlcyrus
      @Aaronlcyrus 2 ปีที่แล้ว +223

      @@buddermonger2000 basically cutting slots into wood to fit pieces together rather than having nails hold them together. Wood is also considered a poorer material due to it rotting when exposed to long term moisture. However the Japanese have a building over 1000 years old, older than many concrete structures.

    • @buddermonger2000
      @buddermonger2000 2 ปีที่แล้ว +12

      @@Aaronlcyrus I wonder how they treated the wood

  • @meg2231
    @meg2231 2 ปีที่แล้ว +10606

    35 bucks for that huge bottle is really not a bad deal for what you're getting, I was honestly shocked that it was that reasonable

    • @wstavis3135
      @wstavis3135 2 ปีที่แล้ว +601

      Agreed, and just went online to order a bottle.

    • @cchavezjr7
      @cchavezjr7 2 ปีที่แล้ว +695

      I was thinking close to $100 and that would have been fair to me but definitely surprised at the price.

    • @faranocks
      @faranocks 2 ปีที่แล้ว +534

      Other artisan stuff is usually 10x commercial or more, 3x seems like a steal, given how much effort is put into this.

    • @parthparikhhathayoga9376
      @parthparikhhathayoga9376 2 ปีที่แล้ว +48

      What is the name of his brand

    • @jonathanhelfon2809
      @jonathanhelfon2809 2 ปีที่แล้ว +28

      @@wstavis3135 where do I find it?

  • @horseradish4046
    @horseradish4046 2 ปีที่แล้ว +7139

    Just ordered it from Amazon, it was a pretty big bottle for $40. I didn't notice the difference right away until I went back to my regular Kikkoman sauce.
    This stuff is much darker, thicker, and more savory. It sticks to the rice better and the flavor is much richer but also very smooth.
    Normal soy sauce seems very watery in comparison and tastes a bit more harsh.

    • @andreaskarlsson5251
      @andreaskarlsson5251 2 ปีที่แล้ว

      lmao. such horse shit. xD

    • @Yeet42069
      @Yeet42069 2 ปีที่แล้ว +169

      Placebo is one hell of a thing.

    • @B3RyL
      @B3RyL 2 ปีที่แล้ว +1151

      @@Yeet42069 Yes it is, and that's why it works. Just let your brain fool you once in a while and you'll have a hell of a better experience in life. Whether the sauce is actually better or not is irrelevant. Tastes differ after all. It's the process that gives it a premium quality feel, and as a result, makes your brain appreciate it more, releasing more happiness hormones and tuning your senses to savor every last drop. So just let yourself enjoy it, and you'll have a happier, richer experience because of that. I think that in itself is worth the premium price.

    • @Yeet42069
      @Yeet42069 2 ปีที่แล้ว +91

      ​@@B3RyL No thank you, ill keep my 40 and go to a Japanese restaurant instead xd. My brain will appreciate that a bit more I think.
      I mean sure, if it makes you happy and hurts no one do what you want to do and pay what you want to pay. But most people won't really spend that much on a bottle of soy sauce, especially if the difference is hardly noticeable.
      Don't get me wrong, the documentary is nice and all for what it is. But its no surprise japan went to a more durable soy production process.

    • @B3RyL
      @B3RyL 2 ปีที่แล้ว +492

      @@Yeet42069 Oh, I don't dispute that in the slightest. The technical aspect of the soy sauce production definitely went in the right direction, but you have to acknowledge the fact, that a lot of people will feel the difference between the artisan sauce, and the mass produced one, whether it's there or not. Human brain is weird like that, and if it makes people happy, then it's worth it.

  • @nukiesduke6868
    @nukiesduke6868 2 ปีที่แล้ว +2706

    It's so nice knowing there's always going to be people that keep older traditions alive.

    • @clevername8832
      @clevername8832 2 ปีที่แล้ว +83

      I don't know if that's the case though. I think lost cultural practices and such is more common than them being kept alive and maintained.

    • @coolfreefullmovies8192
      @coolfreefullmovies8192 2 ปีที่แล้ว +6

      not for long.

    • @redline1916
      @redline1916 2 ปีที่แล้ว +36

      @@coolfreefullmovies8192 Hopefully you're wrong.

    • @tatiana4050
      @tatiana4050 2 ปีที่แล้ว +30

      There are a lot of traditions that have been lost. And we currently cannot recreate them. At least now literacy rate is higher, and we at least try to write down the traditions.

    • @traplover6357
      @traplover6357 2 ปีที่แล้ว +4

      @@redline1916 they'll be wrong because the process has been documented so it can be repeatable even if it isn't used.

  • @alihuss.3545
    @alihuss.3545 2 ปีที่แล้ว +11532

    I was expecting this to be way more expensive - I would definitely give it a try

    • @hambone6793
      @hambone6793 2 ปีที่แล้ว +1030

      Right? To me 35 dollars for a high quality product isn’t bad at-all!

    • @McKillaboy
      @McKillaboy 2 ปีที่แล้ว +444

      @@hambone6793 indeed! A bottle of good gin is just as much and even more lol

    • @KadinoTheDumpling
      @KadinoTheDumpling 2 ปีที่แล้ว +281

      On the whole grand scheme of Japanese things it rlly ain't bad at all. It also looks like a pretty big bottle. So least for uk

    • @KC-bg1th
      @KC-bg1th 2 ปีที่แล้ว +246

      @@hambone6793
      Its price will be relative to its market, and is a highlight of why healthy competition is always better for the consumer.
      For instance, we own a corporation that deals in the wholesale of confectionary for theme parks, candy shops, and just tourist attractions in general. There’s all the staple brand name candy that we carry, but our single biggest source of revenue comes from salt water taffy: ours is gourmet and has a special preparation compared to contemporary methods, which results in it always being soft and chewy while melting in your mouth. Unfortunately for us, and the manufacturer, we cannot price the product at what it’s actually worth because the next best product is substantially cheaper. If we had a monopoly on taffy, we would be able to exploit the prices, but because we don’t - even though our product is head and shoulders above the rest, we have to price it only slightly higher than the next best product. When it comes down to large amounts of cash flow, the customer will just opt for second best if it’s a fraction of the cost.
      By the way, companies have begun to circumvent the effects of competitive markets by building up a consumer base that then becomes dependent on their product. Once your important programs, favourite tv shows, favourite smart watches, and favourite video games become locked into a certain company, they can rope you along for whatever price they want because of how much money you’ve already invested into their ‘service’. It’s a sickening market that needs to have legislation. Because of lobbying, it will never get fixed unless there’s some form of arbitration involved.

    • @merfyn4838
      @merfyn4838 2 ปีที่แล้ว +176

      True! A 4 year aged bottle of true japanese culture shouldnt be so cheap! I hope hes doing alright finnancially.

  • @じょにまる-t3m
    @じょにまる-t3m 2 ปีที่แล้ว +2211

    I’m Japanese, and I visited the factory. I’d never known that very few soy sauces are made in traditional wooden barrels “Kioke” since he explained that to me. After looking inside the factory, I tasted the soy sauce. It was AMAZING. The taste was definitely different from others. I think it’s the best soy sauce in the world!!!!!!!!!!

    • @eriklerougeuh5772
      @eriklerougeuh5772 2 ปีที่แล้ว +37

      in France, we have also people who craft barrels but rather for alchool like wine champagne whisky beer,
      its fantastic, but like bio-product, its a luxe, its only possible because of the actual economy, strong demand for luxary product or restauration, theres also big pottery like this for sauce in china, and may be some italian craft amphore nowaday too ;D
      but the problem start after a strong recession, like after a war, when there's not enough demand for this, and thats how it tend to disappear.

    • @genichirodiestwice4186
      @genichirodiestwice4186 2 ปีที่แล้ว +8

      good i get to know the opinion of a native japanese, i mean i could taste the difference between this sauce and the cheap market sauce but can't appreciate it as much bcz you know, it's not a part of our culture here in germany and been there for a couple decades only and we don't have that much experience to tell. you can ask us abt beer tho ;)

    • @mPDC-gh8jy
      @mPDC-gh8jy 2 ปีที่แล้ว

      > traditional wooden barrels “Koike”
      小池、なハズ無いじゃん。木桶。
      > I’m Japanese
      うーん、在日? 違ってたら謝っとくけど、日本人なら上記の誤りは有り得ない、ゆとりを除いて。

    • @iche9373
      @iche9373 2 ปีที่แล้ว

      it just tastes great because of the label "ancient" or "tradition"

    • @playingcools1371
      @playingcools1371 2 ปีที่แล้ว +26

      @@iche9373 so you are trying to say it tastes good just because label? Come on dude the more effort you put in your work the better the product/result gets and the video just shows how much effort they put in their "traditional" recipe. Do you even value a person's effort? If you won't try you won't know. I am not trying to make you buy it. I am trying to tell you to use common sense. Quality over amount deal with it

  • @ISeeYa
    @ISeeYa 2 ปีที่แล้ว +1503

    My family is adamant about using only Yamaroku soy sauce but I never really question why, I just like the taste of it. Now, I have a whole new appreciation for it.

    • @hydropage2855
      @hydropage2855 2 ปีที่แล้ว +23

      Must be nice seeing the story and passion behind it right here

    • @theman3282
      @theman3282 2 ปีที่แล้ว +13

      great support for local business..

    • @PrestonGarvey69
      @PrestonGarvey69 2 ปีที่แล้ว +5

      I'd rather taste years over months...

    • @Musical_Pigeon
      @Musical_Pigeon 2 ปีที่แล้ว +8

      My boyfriend grew up by and his parents still live by the Kikkoman soy sauce headquarters. When my boyfriend way away in the military and he saw they provided packets of Kikkoman he felt better because it reminded him of home. His dad and at least one other member of his family work there, and have said that the process to keep everything clean and stuff in insane compared to where they used to work, but they're making a product that they all enjoy.
      Sometimes you can smell the soy sauce when you're outside and it can throw you off if you're not used to it.
      I've only had Kikkoman and whatever brand my roommate at the time got "because it was cheap"

    • @justmehereUK
      @justmehereUK 2 ปีที่แล้ว

      or just buyy cheaper, because they both taste the same and your family are plebs.

  • @lightschen1644
    @lightschen1644 2 ปีที่แล้ว +4497

    I feel sorry that this man has sacrified so much, but I'm also touched at how beautiful of a product that comes out. I can only say that I am so glad he recieved the exposure he deserves and may his buisness flourish.

    • @MoralesAlex805
      @MoralesAlex805 2 ปีที่แล้ว +64

      That’s what our lives are about. Sacrificing to get the best possible outcome of our passions or dedications.

    • @MetalPipeGamingOfficial
      @MetalPipeGamingOfficial 2 ปีที่แล้ว +25

      It's his choice to do all this, he finds it fun, I respect him for that

    • @thatboi9740
      @thatboi9740 2 ปีที่แล้ว +5

      He's definitely going to retire soon. This is incredible exposure and for a reason.

    • @foilto3971
      @foilto3971 2 ปีที่แล้ว +2

      yea makes me feel sad

    • @helena1425
      @helena1425 2 ปีที่แล้ว +16

      Not really...u can see how much he actually loves his job and how proud he is of the quality product he produces...he even likes to teach the craft

  • @extraziadeh
    @extraziadeh 2 ปีที่แล้ว +1119

    Just ordered a bottle off Amazon I'll come back and leave a review about it
    Edit: Had my wife blind taste test me. Kikkoman in one saucer and this in the other. To me there was a clear distinction. Richer taste and longer lingering after taste which i loved. For the taste and the amount you get for the price, in addition to helping this tradition stay alive I'd say it's worth it

    • @ur9264
      @ur9264 2 ปีที่แล้ว +3

      Please share how different from Ordinary

    • @Awardsnow
      @Awardsnow 2 ปีที่แล้ว +27

      It was richer and the taste lingered more

    • @kaboom-zf2bl
      @kaboom-zf2bl ปีที่แล้ว +8

      @@ur9264 the difference between sparkling wine and champagne ... not even in the same league ...

    • @sitihere
      @sitihere ปีที่แล้ว

      what's the brand name?

    • @Gaminginvrrr
      @Gaminginvrrr 9 หลายเดือนก่อน +1

      @@sitihereyamamoto i think

  • @asthamishra7769
    @asthamishra7769 2 ปีที่แล้ว +687

    Whoever came up with the Idea of this still standing series is a genius

    • @kaecilius..
      @kaecilius.. 2 ปีที่แล้ว +1

      Ikr

    • @someguy6135
      @someguy6135 2 ปีที่แล้ว +3

      It was me bro 😎

    • @ahnafrayeedahmed
      @ahnafrayeedahmed 2 ปีที่แล้ว

      @@someguy6135 no father

    • @b_f_d_d
      @b_f_d_d 2 ปีที่แล้ว

      True fax

    • @serena-yu
      @serena-yu 2 ปีที่แล้ว +1

      This sort of fungi fermentation of proteins for amino acids started in China about 3000 years ago, but at first it was mostly applied on meats (醢). About 2000 years ago, soy beans had become the overwhelming source of fermentation, but it was used as a whole paste (酱), rather than using the liquid extract. Nowadays, the whole paste is still being sold in China, which has a slightly different flavour than the soy sauce extracted. The extraction of soy sauce started during the Song dynasty in 13th century, and then spread to Japan by no later than the 15th century. Since the 17th century, Japan developed its own way of production, including that giant barrel.

  • @kdwycoff93
    @kdwycoff93 2 ปีที่แล้ว +2085

    I started using his sauce a few years ago. It really is worlds apart from even the decent quality conventional stuff. These days I save it for serving raw and have another I like for cooking. The same way I have condiment grade balsamic for cooking and traditional for pouring over salad or fruit (or right into my mouth). In this simile kikkoman is the commercial grade stuff made of grape syrup + red wine vinegar.

    • @AllenHanPR
      @AllenHanPR 2 ปีที่แล้ว +18

      Are you married?
      I've been searching for a fan
      All across Japan

    • @jerusalemge3052
      @jerusalemge3052 2 ปีที่แล้ว +11

      "The same way I have condiment grade balsamic for cooking and traditional for pouring over salad or fruit", may I ask what you use for both?

    • @cobaltpica
      @cobaltpica 2 ปีที่แล้ว +10

      can you share the store link? i would like to buy some

    • @mackenzielane5581
      @mackenzielane5581 2 ปีที่แล้ว +3

      Where do you get it?

    • @graegoles8382
      @graegoles8382 2 ปีที่แล้ว +1

      I would love to know what brands u use for the cooking soy sauce and the balsamic vinegar, thanks!

  • @tobia1329
    @tobia1329 2 ปีที่แล้ว +718

    The fact that all over the world traditions like this still stand today even after faster production methods have been developed is truly beautiful. We should never forget the old ways

    • @eriklerougeuh5772
      @eriklerougeuh5772 2 ปีที่แล้ว +16

      i dont think its because of beauty or tradition it exist, yes it need passion, but its rather economic reason, the man said his family was too poor for modernize, and cannot close either due to debt i guess....so its pure economy who made this traditionnal way survive,..may be now its the taste for tradition, but previousley it was money choice,
      yet all buisness closed after war because people cannot afford expensive soy sauce, and there was a cheaper one, today its very different, japanese are wealthy and have demand for luxuary product, but who know, recession, war epidemy, crash, debt crysis, war, all can be swept away again...and whatever the country,
      like today the after-cvoid global inflation is destroying and transforming lot of small buisness everywhere...like with coocking oil.

    • @iche9373
      @iche9373 2 ปีที่แล้ว +3

      "tradition" is just a label to make weebs pay more for that product.

    • @jrobbin24
      @jrobbin24 2 ปีที่แล้ว +4

      I agree the old ways must never be forgotten even if improved upon

    • @vexile1239
      @vexile1239 2 ปีที่แล้ว +4

      @@jrobbin24 I wouldn't call "modernisation" an improvement... faster and automated production often comes with a decreased flavour and sometimes uses "chemicals" to accelerate the production time

    • @azariyelvarro6271
      @azariyelvarro6271 2 ปีที่แล้ว +5

      @@iche9373 "tradition" is a word that is far from unique to Japan.
      Or do you think that, say, only Southern Texans drink traditional Canadian Maple Syrup because they pay more and don't know better?
      Yes, it's a good way to sell for more. But there are as genuine differences as there are between a digital and *tradition* painting. Those differences, while not always superior, are worth keeping the old ways alive.

  • @Catchdown
    @Catchdown 2 ปีที่แล้ว +3065

    Even in real life Yasuo is feeding people. What a good man!

    • @AddingVer
      @AddingVer 2 ปีที่แล้ว +273

      I'm surprised i had to scroll this far to find a LoL related comment on the guy's name
      Ahahahahah

    • @brodiemorris01
      @brodiemorris01 2 ปีที่แล้ว +77

      i wonder if yone helps out with the family business of feeding too

    • @lordzugurke
      @lordzugurke 2 ปีที่แล้ว +109

      He is even salty irl

    • @streamcoders3552
      @streamcoders3552 2 ปีที่แล้ว +2

      He is a hardworking person.

    • @Vizible21
      @Vizible21 2 ปีที่แล้ว +35

      He's spreading saltiness into the world. What a great man.

  • @Kiyabythebay
    @Kiyabythebay 2 ปีที่แล้ว +261

    He definitely looked emotional at the thought of his grandchildren and children remembering him this way. It's beautiful!

    • @user-mr4pm7jv5e
      @user-mr4pm7jv5e 2 ปีที่แล้ว +2

      Replying so u can see ur likes ;)

  • @punishedsneed
    @punishedsneed 2 ปีที่แล้ว +2477

    I know this is kind of a stereotype, but when the Japanese devote themselves to one thing and strive for perfection and tradition in what they do, it's beyond words. It's fascinating to watch these tiny enclaves of artisans, tradesmen, craftsmen, and producers keep alive old methods as their ancestors did. I've never seen anything like it.

    • @johpfit760
      @johpfit760 2 ปีที่แล้ว +85

      Sounds pretty racist to me, also similar things are done all over the world

    • @Saint.questions
      @Saint.questions 2 ปีที่แล้ว +28

      I know what you mean... it is pretty amazing!

    • @johpfit760
      @johpfit760 2 ปีที่แล้ว +1

      @schmu Corporate work culture and lack of opportunities are the main reason, maby you stop with your weird orientalism and come back to the real world

    • @Thezftw
      @Thezftw 2 ปีที่แล้ว

      @schmu Their population is mostly shrinking because they don't reproduce as fast as old people are passing away

    • @punishedsneed
      @punishedsneed 2 ปีที่แล้ว +180

      @@johpfit760 I don't see it done elsewhere to the magnitude that it's done in Japan. Of course, my dad butchers his meat by himself and he fixes his car by himself and he does his carpentry and woodworking by himself, but this is different. Making gigantic wooden barrels and bamboo rings to hold them together and then taking 4 years to make soy sauce instead of a mass-produced kind. That's on a different scale.

  • @hydropage2855
    @hydropage2855 2 ปีที่แล้ว +3243

    The moment she said “35 dollars a bottle” I immediately thought of the massive profit this video has brought this man, because that is cheap, and I’m sure maybe 20% of people who watch this video will end up considering buying a bottle

    • @NexusBecauseWhyNot
      @NexusBecauseWhyNot 2 ปีที่แล้ว +159

      I don't know how many bottles he usually sells yearly, but with this video he would have to double his production to try to keep up. I wouldn't have thought that before them saying it's 35 bucks for such big bottle xD

    • @everythingsfinett3903
      @everythingsfinett3903 2 ปีที่แล้ว +133

      @@TheOriginalArchie Probably because of pandemic the cost went up

    • @wernerbkerner9690
      @wernerbkerner9690 2 ปีที่แล้ว +110

      @@everythingsfinett3903 or because of this video the price went up, because sales went up

    • @kidtacularKIDS
      @kidtacularKIDS 2 ปีที่แล้ว +198

      @@TheOriginalArchie considering the effort and time it went into making the soy sauce, not that steep at all.

    • @QuackZack
      @QuackZack 2 ปีที่แล้ว +17

      place called myPanier has for 32, not including ship cost but it was only 8 or 10 bucks for me, they also got a memorial day code to save ten percent. Hope that helps.

  • @Alecks1990
    @Alecks1990 2 ปีที่แล้ว +341

    I really hope that the gorverment is putting in some money for businesses like that.
    Working like that and all the big and smalls steps arround processes like this are a big part of any countrys culture, it should be supported and people should be honored working like that.

    • @loger_2floofyboogaloo278
      @loger_2floofyboogaloo278 2 ปีที่แล้ว +2

      I was thinking the exact same thing!

    • @berniterisan7421
      @berniterisan7421 2 ปีที่แล้ว +10

      Dont hope the government help..hope this world less cheapskate

    • @kablenis
      @kablenis 2 ปีที่แล้ว

      ​@@berniterisan7421 I hope the japanese government gives grants and historical protections to old-fashioned soy sauce factories and also that they give everyone money to buy the delicious soy sauce. everyone should have more money to spend on making and eating tasty foods and I do not care where that money comes from. I will become rich and buy everyone fancy soy sauce-- is that worse than everyone buying their own bottles individually? governments have a huge say in the wages of their people and in the parts of their culture that become preserved. who cares where the funding comes from bro just support the things you love in the ways that you're able

    • @Norinia
      @Norinia ปีที่แล้ว

      @@berniterisan7421agreed. Seeing a lot of comments balk and mock the pricing, yet it’s the literal old fashion way of making it that isn’t just commercialized (which ALWAYS ends up losing a piece of the soul of the original product anyways)
      I rarely use soy sauce (because I was particular about using one with my tofu noodles, then I lost the bottle before I could rebuy more) but I definitely will be giving this a try. The comments saying it has a richer flavor sound like a good review to me 😋

  • @antiZymotic
    @antiZymotic 2 ปีที่แล้ว +894

    I like to fantasize sometimes that we are seeing a bit of a reverse nowadays in consumer habits.. Slowly, but I think it is there. We are increasingly more aware of the lack of quality that mass-production creates, and more & more people want to support these individuals who embrace tradition, patience and just overall good craftsmanship.

    • @ElkaPME
      @ElkaPME 2 ปีที่แล้ว +40

      I'd say there will be success for his brand's work simply because that quality will always beat out mass produced ones. At most though, it'd mostly be 1 of his for every 4-5 mass produced ones, but even then that's more than enough for quality products to thrive.

    • @alliecravulz
      @alliecravulz 2 ปีที่แล้ว +40

      With higher energy prices and the collapse of world wide supply chain, the world will become more and more low-tech. Tradition will come back wether people want it or not

    • @johpfit760
      @johpfit760 2 ปีที่แล้ว

      Mass-producing in higher quality and consistency

    • @jaybdub77
      @jaybdub77 2 ปีที่แล้ว +9

      I think you also need to account for consumer buying power and nutritional awareness. Those who can afford it or have the time, means, and access to higher quality foods via home cooking or nicer restaurants, will purchase and appreciate these products.

    • @vimos.9996
      @vimos.9996 2 ปีที่แล้ว +5

      Yes true. There has been a major increase in people buying used clothes on eBay and thrift stores

  • @NitsuSaiNeko
    @NitsuSaiNeko 2 ปีที่แล้ว +894

    Training new staff to make traditional soy sauce is important, but it is equally important to make sure there's a written copy of exactly how each process is done.
    If traditional soy sauce were to disappear, at least one day maybe someone will be able to recreate it with detailed instructions.

    • @andrewtheking3188
      @andrewtheking3188 2 ปีที่แล้ว +4

      yea but... copyright

    • @hayek218
      @hayek218 2 ปีที่แล้ว +3

      No, these old things are never written, whether it be the production of soy sources or knives.

    • @NitsuSaiNeko
      @NitsuSaiNeko 2 ปีที่แล้ว +66

      @@hayek218 Yea, that's why I hope they could write it down while they still can

    • @hayek218
      @hayek218 2 ปีที่แล้ว +10

      @@NitsuSaiNeko
      It is not just in the Japanese culture to write down these techniques. In the west, Logos can describe the truth if properly used, but in Japan, words are 言葉, only leaves, not permanent, eternal nor can it describe the truth.

    • @justaspivoriunas9416
      @justaspivoriunas9416 2 ปีที่แล้ว +15

      @@hayek218 Actually in ancient European tradition true masters weren't writing things, written word was deemed of lower quality. For example we have nothing written by Socrates. We know about him, because his pupil Plato wrote his ideas and deeds. So, master Soy Sause maker might be above lower art of writing things down, but his pupil could do it. 😀

  • @jeff-crankyxer1931
    @jeff-crankyxer1931 ปีที่แล้ว +40

    I just purchased his soy sauce from Amazon. I did a taste test and compared it to Kikkoman. The flavor of his was richer and much more umami at the end. I will definitely try to purchase more soy sauce from the smaller, traditional, mom-and-pop producers as much as I can. I want him to continue to succeed. Well done!

  • @ScottRedstone
    @ScottRedstone 2 ปีที่แล้ว +756

    Just received a bottle of their soy sauce. Starts out bright with clean salty flavor. Then the flavor lingers and mellows. At first sip I thought nice but not bowled over. Then the flavors lingered longer. And developed as they faded. Can’t wait to try with sushi.

    • @fleurpancea6298
      @fleurpancea6298 2 ปีที่แล้ว +3

      Can you post the link?

    • @Paelorian
      @Paelorian 2 ปีที่แล้ว +28

      @@fleurpancea6298 Search for "Yamaroku Tsuru Bishio" soy sauce.

    • @DebtBuysFreedumb
      @DebtBuysFreedumb 2 ปีที่แล้ว +61

      Thanks for a actual legit response on the taste. Not just "This soy sauce taste like soy sauce."

    • @f4rtboss862
      @f4rtboss862 2 ปีที่แล้ว +70

      I started to feel sick after drinking my third bottle. I didn't enjoy it as much.

    • @PlagueRichterian2
      @PlagueRichterian2 2 ปีที่แล้ว +47

      @@f4rtboss862 i dont think that your meant to drink the bottle man....

  • @milky1234123
    @milky1234123 2 ปีที่แล้ว +636

    I use his soy sauce and have for years. You can taste his effort that he put into making it. I have tried others but never got the same mouth feel as this one nor does it smell the same. Like he said it smells sweety and has pleasant spectrum of flavors

    • @ALMONHOE
      @ALMONHOE 2 ปีที่แล้ว +3

      can share the links or name of the brand?
      thx in advance

    • @GaiusPompeius
      @GaiusPompeius 2 ปีที่แล้ว +6

      @@ALMONHOE the link is in the description of the video

    • @Model_Roe
      @Model_Roe 2 ปีที่แล้ว +2

      Where do you buy it?

    • @MrMeow-iq7kq
      @MrMeow-iq7kq 2 ปีที่แล้ว +1

      @@GaiusPompeius no it isnt...
      They redirect you from there to shop-shoyu... which is too difficult to navigate if you dont understand japanese.
      Cant find the 500ml bottle anywhere.

    • @ghostbombl8034
      @ghostbombl8034 2 ปีที่แล้ว +1

      What sites can I buy hiscstuff in America money?

  • @desumichan6191
    @desumichan6191 2 ปีที่แล้ว +187

    Yasuo is not just a swordman, but a man of culture who builds huge barrels and makes delicious soysauce too.

    • @jaytjinadjie1146
      @jaytjinadjie1146 2 ปีที่แล้ว +27

      HASAGI

    • @KallainKrainea
      @KallainKrainea 2 ปีที่แล้ว +25

      0/10/0 powerspike

    • @amiamagi
      @amiamagi 2 ปีที่แล้ว +12

      Taste the wind!

    • @lekksy5907
      @lekksy5907 ปีที่แล้ว +5

      I was looking for this comment lol

    • @Azurea_NZ
      @Azurea_NZ ปีที่แล้ว

      ​@@lekksy5907same here 😂😂

  • @Astrohhh
    @Astrohhh 2 ปีที่แล้ว +138

    Good on you Business Insider for putting his information down in the description. I really hope this man gets so much more business because of this video.. his soy sauce is incredibly reasonably priced, and tastes 10000% times better than anything you can buy on the shelf. I highly recommend everyone give it a try!

  • @werth.loureth.7563
    @werth.loureth.7563 2 ปีที่แล้ว +263

    Tradition is what makes difference between two cultures. Good to conserve such a legacy.

    • @ricklocket2812
      @ricklocket2812 2 ปีที่แล้ว +2

      Imagine we still would have meals of european pagans, canadian indigenous, native americans etc etc.
      Unfortunately the christians erradicated so many cultures.

    • @werth.loureth.7563
      @werth.loureth.7563 2 ปีที่แล้ว +1

      @@ricklocket2812 I do not think so: in Europe, Christians did not eradicate too much culture. Indeed, their meals were always the remains of the ancient tribes. And the more there were new comers(or new invaders), the more cultures multiplicate, and meals became richer and various. In America, eradication occured for the indigenous, and few remains of their culture.

    • @Hugh.G.Rectionx
      @Hugh.G.Rectionx 2 ปีที่แล้ว

      @@ricklocket2812 christians didn't eradicate much in europe. pagans embraced christianity but kept much of their traditions and culture. a lot of food/holidays/celebrations/stories...etc that we associate with christianity today actually have pagan roots. christmas+santa, easter+chocolate, feasts, new year, Halloween and much more all have pagan roots

    • @kuza3991
      @kuza3991 2 ปีที่แล้ว

      This world is rapidly passing away and I hope that you repent and take time to change before all out disaster occurs! Belief in messiah alone is not enough to grant you salvation - Matthew 7:21-23, John 3:3, John 3:36 (ESV is the best translation for John 3:36) if you believed in Messiah you would be following His commands as best as you could. If you are not a follower of Messiah I would highly recommend becoming one. Call on the name of Jesus and pray for Him to intervene in your life - Revelation 3:20.
      Contemplate how the Roman Empire fulfilled the role of the beast from the sea in Revelation 13 over the course of 1260+ years. Revelation 17 confirms that the beast is in fact Rome. From this we can conclude that A) Jesus is the Son of God and can predict the future or make it happen, B) The world leaders/nations/governments etc have been conspiring together for the last 3000+ years going back to Babylon and before, C) History as we know it is fake. You don't really need to speculate once you start a relationship with God.
      Can't get a response from God? Fasting can help increase your perception and prayer can help initiate events. God will ignore you if your prayer does not align with His purpose (James 4:3) or if you are approaching Him when "unclean" (Isaiah 1:15, Isaiah 59:2, Micah 3:4). Stop eating food sacrificed to idols (McDonald's, Wendy's etc) stop glorifying yourself on social media or making other images of yourself (Second Commandment), stop gossiping about other people, stop watching obscene content etc. Have a blessed day!

  • @mikel8562
    @mikel8562 24 วันที่ผ่านมา +2

    oh sweet!! this is the video I saw years ago!
    I actually found this soy sauce being sold on amazon for like 80 bucks a bottle, I thought NO WAY is that really it?! I wasnt sure if it was real so I checked the comments and people were blown away by the flavour. I ordered some.
    and OMG what a game changer. best soy sauce ive ever had by far. the flavours and aromas are amazing and it has less salt than most others but had more flavour. amazing.

  • @fatalblue
    @fatalblue 2 ปีที่แล้ว +353

    $35 for a good, traditionally made soy sause!? That's a steal imo. I fully expect artisan stuff like this to be way more expensive. I think I might buy a bottle!

    • @carlosglasgow7813
      @carlosglasgow7813 2 ปีที่แล้ว

      Tbr4

    • @johpfit760
      @johpfit760 2 ปีที่แล้ว +1

      That's pretty expensive for soy sauce, you pay the artisan price

    • @amadeuz8161
      @amadeuz8161 2 ปีที่แล้ว

      Like he could take at least 50 from normal customers and maybe keep it low for restaurants so that they can keep the standard up without having to increase prices.

    • @no.1fan156
      @no.1fan156 2 ปีที่แล้ว +17

      @@johpfit760 Not really, considering many companies/brands usually charge way more on their products for the fact alone that they're "traditional". $35 is an accessible price.

    • @johpfit760
      @johpfit760 2 ปีที่แล้ว

      @@no.1fan156 compare that to what a normal soy sauce costs, it's a (well deserved) premium price on par with similar products

  • @sinephase
    @sinephase 2 ปีที่แล้ว +314

    Guy doesn't charge nearly enough for this stuff. Really, really amazing dude and it sounds like he single handedly saved the business that was hanging on by a thread. Awesome job! :D

  • @Hydrocarbonateable
    @Hydrocarbonateable 2 ปีที่แล้ว +29

    I'm so glad for this video series. As someone who works in a technology museum, I think the historic preservation value of these is amazing. One of our greatest understandings of how our museum's historically significant items were made comes from a Scientific American article from 1899. This media is really important and the quality is great. Thank you so much, Business Insider :)

  • @varun009
    @varun009 2 ปีที่แล้ว +236

    I'm an Indian but I was born and raised outside India. Consequently, my mother developed an interest in foreign cuisine. If you were in her kitchen, you could open up any TH-cam cooking tutorial for anything and be certain to find nearly all the ingredients except the immediately perishable. Fried eggs over rice with soy sauce and fish sauce was one of the staples of my childhood. I remember us having standard kikoman soy sauce at home and my mom's special bottle which looks surprisingly like this one for when we had special guests (either her clients or my father's). She literally kept it on the top shelf.

    • @chubby_cheesecake_cheeks
      @chubby_cheesecake_cheeks 2 ปีที่แล้ว +6

      Kikoman is like one of the best products for me.
      My aunt’s husband always buys that and asks me to use that when cooking because it makes the food taste better and I agree. There’s a difference when using that and other products.

    • @varun009
      @varun009 2 ปีที่แล้ว +2

      @@chubby_cheesecake_cheeks compared to our good soy sauce, kikoman tastes metallic. As in there's a high concentration of leghaemoglobin.

    • @chubby_cheesecake_cheeks
      @chubby_cheesecake_cheeks 2 ปีที่แล้ว +2

      @@varun009 now I want to try different types of soy sauce.

    • @LaNoir.
      @LaNoir. 2 ปีที่แล้ว

      Idk what it is with kikkoman, but I always got horrible stomache aches afterwards. That's why I was surprised that when a supermarket brand here sold their own soy sauce I could use it without any problems. I guess they might use less sodium here than the japanese original. I wonder if I could use Yamamoto-sans soy sauce without problems, I really want to try it...

    • @varun009
      @varun009 2 ปีที่แล้ว +1

      @@chubby_cheesecake_cheeks you get what you pay for. Most generic soy sauce either tastes bitter or has a lot of added msg. Good ingreidients make a huge difference. If you've ever had mushy noodles or mushy pasta, you'll know what I'm talking about.

  • @damionfragoso2655
    @damionfragoso2655 2 ปีที่แล้ว +177

    If you think about $35 a bottle in comparison to some of the other artisan cheeses and oils from Europe, it's not so bad

    • @LethalMlTCH
      @LethalMlTCH 2 ปีที่แล้ว +6

      For sure I’m about to buy it 🤣

    • @farticlesofconflatulation
      @farticlesofconflatulation 2 ปีที่แล้ว +12

      Especially when it would take most western households a year to go through that size bottle.

    • @JustinParzik
      @JustinParzik 2 ปีที่แล้ว +6

      And it’s only ¥1,800 yen/~$14 here in Japan with free 1 day delivery.

    • @LethalMlTCH
      @LethalMlTCH 2 ปีที่แล้ว +4

      I just got it delivered and let me say it’s def worth it!

    • @johpfit760
      @johpfit760 2 ปีที่แล้ว

      It is extremly expensive

  • @tomthebomb557
    @tomthebomb557 2 ปีที่แล้ว +28

    This is what I admire about Japan...Everything they do is to the utmost artistic perfection. Nothing is short changed and nothing is overlooked in the creation of a product. Hard work, dedication and life long passion for the craft.

  • @TheDarkPacific
    @TheDarkPacific 2 ปีที่แล้ว +345

    I love everything about this man. From his dedication to his craft, to the brewery itself. It's like if Willy Wonka made soy sauce. I'm 100% buying a bottle or 2

    • @sinephase
      @sinephase 2 ปีที่แล้ว +6

      the price is so fair that it's too little LOL

  • @hanashin8534
    @hanashin8534 2 ปีที่แล้ว +170

    I am Korean and I love this video. I was able to confirm through this video that soy sauce preparation methods in Korea and Japan are different. Korean soy sauce differs from family to family, but it has a very different method of making it from Japanese soy sauce. I have tried Japanese soy sauce before, and I was amazed that it tasted different from Korean soy sauce.
    Thank you so much for the great video. Since inheriting tradition is really important, I hope only good things will happen to Mr. Yasuo!

    • @itamochivargas6233
      @itamochivargas6233 2 ปีที่แล้ว +7

      Chinese soy sauce also tastes different. It's fascinating that they're labeled the same on paper and are from countries so close together yet have totally differences flavors. (I'm only half Korean and grew up in America so I've never had anything truly authentic other then what my great grandparents and grandparents have made.)

    • @modkhi
      @modkhi 2 ปีที่แล้ว +1

      Chinese soy sauce is also different. My parents studied in Japan however and decided they preferred Japanese soy sauce, so I grew up using Japanese soy sauce. Was super surprised the first time I had to buy Chinese soy sauce and found that it tasted different and actually didn't suit my taste at all! 😂

    • @anxiousduck
      @anxiousduck ปีที่แล้ว

      @@modkhi Yeah I think Japanese soy sauce is meant to be consumed as a very forward element

  • @Handlewithoutahandle
    @Handlewithoutahandle 2 ปีที่แล้ว +11

    Just ordered mine off Amazon! I’m so excited to try it!!
    UPDATE: (Fast delivery from Amazon Prime) …Have I been eating/cooking with TRASH soy sauce my entire life?! 😩 I tasted this traditional/authentic soy sauce and cooked with it for the first time tonight and I can NEVER go back to Kikkoman Soy Sauce! The difference is very obvious, even from the first pour. This soy sauce is thick, rich, and smooth in comparison to Kikkoman which is thin and watery. Kikkoman leaves a bitter (almost chemical) taste behind with a slightly unpleasant tang bite. This soy sauce is delicious from the first savory taste on the tongue and leaves a subtle sweet flavor behind to enjoy. I could lick it from a bowl and still find it enjoyable. I cannot believe the difference. I’m so confused on how I’ve been content with the overly processed soy sauce throughout my life. Soy sauce is a staple in my culture . I don’t ever want to go back. I’m serious.

    • @jonathandonley3299
      @jonathandonley3299 ปีที่แล้ว

      Same. At first, you get a strong salty taste but then it kind of mellows and then there's a lot of complex flavors coming in all at once. He's ruined me for soy sauce now.

  • @BirdMoose
    @BirdMoose 2 ปีที่แล้ว +202

    The pressure of inheriting an age old family buisness must be immense, I kinda feel bad for the kids who get locked into these things from a young age, but I admire the craftsmanship and tradition of these types of businesses so much.

    • @MagierMax
      @MagierMax 2 ปีที่แล้ว +55

      The trick is not forcing them and showing them the value in your craft. Having enough children also helps

    • @seneca983
      @seneca983 2 ปีที่แล้ว +43

      In Japan something like 98% of adoptions are adults being adopted. Basically, if someone with a family business doesn't have a son (or at least one that's going to continue it) then they often find someone else to continue the business and also take him as an adopted son.

    • @n.ayisha
      @n.ayisha 2 ปีที่แล้ว +24

      @@seneca983 part of the adult adoptions in Japan is same-sex couples. the law does not allow for same-sex marriage, and the only way to make your partner your legal heir/guardian (so they can make medical/legal decisions on your behalf) is by one party adopting the other so that they are related in the eyes of the law. Japanese YTuber Shogo (Let's ask Shogo) has an interesting video that touches on that subject ("The Surprising Reason Why LGBT Marriage is Prohibited in Japan").

    • @hubutnotsotao5362
      @hubutnotsotao5362 2 ปีที่แล้ว +7

      I don't think the business would live if the one who inherits it doesn't have the passion to continue it.
      Keeping that tradition standing takes more than willpower and hardwork.

    • @seneca983
      @seneca983 2 ปีที่แล้ว +6

      @@n.ayisha Thanks. Of course, my point was just that adoption is often used when one's biological offspring doesn't continue the business but what you told was really interesting.

  • @TheGourmetImportShopSanMarcos
    @TheGourmetImportShopSanMarcos 2 ปีที่แล้ว +77

    The meticulous attention to detail is reflected in the flavor. Zero compromise, no excuses: Only those words truly define the work environment at Yamaroku, because to keep this incredible form of art alive takes immense dedication to the craft. Adhering to the highest standard of quality while utilizing centuries old techniques and fermentation methods yields a Soy Sauce like no-other. It is an absolute pleasure to work with Yamamoto-San at Yamaroku. Hand-crafted barrels, a thriving microcosm, traditional slow-pressed filtration, 5 generations of training... the list goes on. But enough talk, its time to eat!

  • @BSIII
    @BSIII ปีที่แล้ว +37

    Yasuo rules. True artisan. You can see the passion within him.

  • @DrEvil-os9dc
    @DrEvil-os9dc 2 ปีที่แล้ว +105

    I picked up a bottle of KISHIBORI SHOYU, it was

    • @greatleader4841
      @greatleader4841 2 ปีที่แล้ว +9

      same with wasabi. The fake wasabi is nothing compared to the sweetness of real wasabi.

    • @drfeelsbadman4001
      @drfeelsbadman4001 2 ปีที่แล้ว +3

      Trust me, it’s good…2 out of 2 doctors recommend it

    • @Ass_of_Amalek
      @Ass_of_Amalek 2 ปีที่แล้ว

      Great Leader real wasabi is much harder to get in most places though than this soy sauce, since real wasabi is used fresh.

    • @greatleader4841
      @greatleader4841 2 ปีที่แล้ว

      @@Ass_of_Amalek Its quite easy in this day and age to get real wasabi.

    • @hayek218
      @hayek218 2 ปีที่แล้ว

      @@greatleader4841
      But they are not real. The real wasabi only grows in Japanese rivers where cold, clean, and rich water is abundant.
      Western wasabi are grown in fields. To get real ones, you have to fly from Japan.

  • @pirouzufan
    @pirouzufan 2 ปีที่แล้ว +156

    Props to this man for salvaging a dying art of making high quality soy sauce that uses a more natural process. It only makes sense that it tastes amazing nature is the way. Its definitely hardwork but im glad hw enjoys it and hopefully his descendants also learn from him and keep this tradition going. 👍

  • @CatnipTequilas
    @CatnipTequilas 2 ปีที่แล้ว +20

    I tried this right after watching the video ! I had Yamaroku soy sauce with eggs and rice because soy sauce is an essential ingredient in it. The difference was amazing, I can’t go back to regular soy sauce. It wasn’t a harsh salty flavour, it tied the dish together with a unique umami flavour. The texture was completely different from grocery store brands as well, it’s a lot smoother and less liquid-y. I love it so much !!

  • @sergeantfresh2728
    @sergeantfresh2728 2 ปีที่แล้ว +72

    Not only he can make traditional barrel and soy sauce, he can also drive forklift which means he is forklift certified

  • @carlinianam0s
    @carlinianam0s 2 ปีที่แล้ว +54

    I'm so glad he holds workshops to teach how to make the barrels. I hope he gets an apprentice or someone he can teach his knowledge to so that the future generations of the world can experience this level of craftsmanship, too

  • @hoosiergirl206
    @hoosiergirl206 21 วันที่ผ่านมา +1

    You have to really appreciate people who keep the old ways alive.

  • @kenxiong6830
    @kenxiong6830 2 ปีที่แล้ว +26

    Japanese are craftsmen at everything they do. Simply amazing

    • @BerdFly
      @BerdFly 2 ปีที่แล้ว +2

      Foreals. How many clips ive seen of japanese/asian people doing dope shit. So much. Never boring

    • @kenxiong6830
      @kenxiong6830 2 ปีที่แล้ว +1

      @@BerdFly so I bought a pair of duck bill pliers that were made in Japan. I was so taken away by the precision craftsmanship that went into the tool. There was no play at all. No American or other foreign made pliers that I’ve owned could compare. They just take great pride in everything they make. 110% effort

  • @hannahschultz9074
    @hannahschultz9074 2 ปีที่แล้ว +202

    Successful people don't become that way overnight. What most people see at a glance- wealth, a great career, purpose-is the result of hard work and hustle over time. I pray that anyone who reads this will be successful in life..

    • @sunshunesunshine1547
      @sunshunesunshine1547 2 ปีที่แล้ว

      I truly agree with you on that,

    • @sunshunesunshine1547
      @sunshunesunshine1547 2 ปีที่แล้ว

      I must say crypto is the future and with the way Bitcoin is climbing so high it's really advisable for people to invest now.,

    • @maryammikail3687
      @maryammikail3687 2 ปีที่แล้ว

      Wow, amazing to see others who trade with Serenay mathieu I'm currently on my 5th trade with her and my portfolio has grown tremendously, All my financial goals have been achieved since I met Serenay mathieu

    • @aliciabennett9216
      @aliciabennett9216 2 ปีที่แล้ว

      Some people are ignorant of profitability in forex investment and that has been the major issues limiting their investment.

    • @cedricjiosh6935
      @cedricjiosh6935 2 ปีที่แล้ว

      I will recommend her services for newbies to trade with her

  • @painedkillerk9
    @painedkillerk9 2 ปีที่แล้ว +14

    I really find it to be a blessing that traditional companies like this around the world still exsist that continue to do things the "old way". Its beautiful

  • @albertmalcampo9784
    @albertmalcampo9784 2 ปีที่แล้ว +52

    My Dad who was 11 years old before WW2 used to work in the same way in a small Japanese Soy Factory in Davao, Philippines. My family lived in nearby Corabato City before the war broke out.

    • @rm71991
      @rm71991 2 ปีที่แล้ว

      Your dad never worked in a soy factory so stop lying

    • @kiloton1920
      @kiloton1920 2 ปีที่แล้ว

      Cool! Get the recipe from him

    • @ShizuStream
      @ShizuStream 2 ปีที่แล้ว +6

      @@kiloton1920 I don't think it's so much about recipe, but like in the video, about the lengthy manual process done in a specific way to achieve extra taste and quality.

    • @kiloton1920
      @kiloton1920 2 ปีที่แล้ว +1

      @@ShizuStream that’s part of the recipe

    • @chubby_cheesecake_cheeks
      @chubby_cheesecake_cheeks 2 ปีที่แล้ว

      Waaaah! I remember the salt making one inside a jar. I wish these traditional making of products is kept alive.

  • @pretzelsbuns5990
    @pretzelsbuns5990 2 ปีที่แล้ว +6

    Business Insider, your videos are so awesome. im so glad you are covering craftspeople like this, these traditions are so important to us. i love that you are showing young people all over the world these master craftspeople.

  • @jelmiusa
    @jelmiusa 2 ปีที่แล้ว +2

    I got mine for this Father's Day, loved it, perfect gift. Delicious.
    PS, cost on Amazon is up, likely inflation and import costs.

  • @sanctumvi5166
    @sanctumvi5166 2 ปีที่แล้ว +34

    I love these videos. they give so much insight into what is truly valuable, and the artisans and business leaders always have an incredible perspective about the nature of their work.

  • @Avariel
    @Avariel 2 ปีที่แล้ว +9

    It is heartwarming to see the man so dedicated to his craft in the face of modern processes. From my experience people will gladly pay for that authenticity so I can only hope his business is richly rewarded for keeping the tradition alive.

  • @alessandromancini8942
    @alessandromancini8942 2 ปีที่แล้ว +4

    i love yasuo, im obsessed with yasuo. I want to meet yasuo. I cant live without Yasuo any longer

  • @prawnhagen6183
    @prawnhagen6183 2 ปีที่แล้ว +33

    I'm not Japanese but hearing this story was so amazing thanks for sharing a interesting story lot's of people don't like keeping up with tradition and craftmaking of genz to genz but I believe this is the actual best part plus modernism has changed a lot

  • @woodglove
    @woodglove 2 ปีที่แล้ว +7

    To Mr Yamamoto. Thank you for the quality of your service and thank you for showing us how it should be done.

  • @BurimiruB
    @BurimiruB 2 ปีที่แล้ว +9

    This man works and supports his family with honest and hard work.
    If they were all like this, this world would be a much better place than it is now!
    I never tried Soya Sauce and I'm going top order his product!

  • @tylerjaneczko856
    @tylerjaneczko856 2 ปีที่แล้ว +11

    You sir just found yourself a customer for life 🙏🏻 Amazing passion for a product . Can’t wait to try this with my family

  • @Tokilainen
    @Tokilainen 2 ปีที่แล้ว +8

    Japan, where the simplest of things have been perfected. That's what I've always loved about them, the consistency.

  • @khonix08
    @khonix08 ปีที่แล้ว +53

    Me and my husband bought one in amazon and we are going to buy another 1 and plan on buying this sauce regularly. We won't be buying the fake soy sauce ever coz this one is the healthier option. It's damn delicious! Always makes pur dishes yummier!! Thank you for making this soy sauce! :-)

    • @justinboyens6082
      @justinboyens6082 ปีที่แล้ว +2

      Where can you order it

    • @radhikapatil1986
      @radhikapatil1986 11 หลายเดือนก่อน

      ​@@justinboyens6082information of his company is in the description box of the video

  • @Jonnyw23
    @Jonnyw23 2 ปีที่แล้ว +342

    Had bought this soy sauce on Amazon before watching this and can confirm, its absolutely delicious

    • @aleenaelizabeth7470
      @aleenaelizabeth7470 2 ปีที่แล้ว +7

      name of the soy sauce. please

    • @bondeternal
      @bondeternal 2 ปีที่แล้ว +50

      @@aleenaelizabeth7470 It's called Yamaroku Soy Sauce.

    • @Jonnyw23
      @Jonnyw23 2 ปีที่แล้ว +37

      @@aleenaelizabeth7470 Yamaroku Shoyu Pure Artisan Dark Sweet Japanese Premium Gourmet Barrel Aged 4 Year Soy Sauce

    • @VwithNature
      @VwithNature 2 ปีที่แล้ว

      @@Jonnyw23 🔔🤝👈👨‍🌾

    • @VwithNature
      @VwithNature 2 ปีที่แล้ว

      @@aleenaelizabeth7470 🔔🤝👈👨‍🌾

  • @lol-pj6ss
    @lol-pj6ss 2 ปีที่แล้ว +35

    I really love these kind of videos. The balance, pacing and commentary are perfect and the subject is usually really interesting. Bravo.

  • @kimilifeinjapan5198
    @kimilifeinjapan5198 2 ปีที่แล้ว +3

    I really respect those who devotes so much into conserving the culture.
    It is definitely not easy to be able to continue doing the same thing for over 9 yrs, specially without passion.
    Hope I may find something I feel passionate about soon.

  • @rafaelperalta1676
    @rafaelperalta1676 2 ปีที่แล้ว +8

    These type of artisans and crafstmen are truly worthy of praise. They keep on pushing forward bringing along the traditions that would forever be gone without them.

  • @dqlHuiShi
    @dqlHuiShi 2 ปีที่แล้ว +294

    I love Japanese soy sauce but I've never tried this. I certainly would when I can afford. Keep up the good work yasuo san

    • @justinphone3726
      @justinphone3726 2 ปีที่แล้ว +7

      its 30$ wghat you mean cant afford

    • @boarbot7829
      @boarbot7829 2 ปีที่แล้ว +2

      @@justinphone3726 less. Much less, in the UK, you can easily get barrel aged tamari soy for £4 for a small botttle. That’s around $5.25

    • @hampter1290
      @hampter1290 2 ปีที่แล้ว +2

      @@boarbot7829 But 30$ isn't that crazy to try out somthing. A zipline someplaces is 42$

    • @dqlHuiShi
      @dqlHuiShi 2 ปีที่แล้ว +12

      @@justinphone3726 i can but I'm not rich enough to eat this everyday yet. I use a lot of soy sauce for cooking n dipping etc everyday. I can finish 2litres in probably 2 months. It'll be too expensive to buy this soy sauce judging at my situation now. I've been jobless for 2 months already. Oh well
      And I'm not from the US. Currency is different. It's about 130 for my place. I can buy myself a few good plates of pasta/pizza with this price.
      And soy sauce in my country selling at about $2 for the same size of what yasuo is selling

    • @TheHOBBIES20
      @TheHOBBIES20 2 ปีที่แล้ว

      nice.

  • @ffi4597
    @ffi4597 2 ปีที่แล้ว +7

    Fair play, he took it upon himself to learn how to makes those barrels. I would love to try this. So much patience and dedication that’s been put into this product. It really does make you appreciate it more 😮

  • @markman278
    @markman278 2 ปีที่แล้ว +13

    I had to check and I realized I had already bought this soy sauce like a year ago. It’s very good, rich, and thicker than normal soy sauce.
    Perfect for a dish where you can appreciate the sauce and the item. Some sashimi or quality sushi, maybe a little noodle dish, or even a homemade teriyaki sauce.

  • @sarasayed973
    @sarasayed973 2 ปีที่แล้ว +10

    I love so much that you keep the original language and just write the translation, like this you keep the character of each product 😁❤️

  • @Musty_Moth
    @Musty_Moth 2 ปีที่แล้ว +10

    I use Yamaroku exclusively after my Korean friends introduced it to me. I'm a fanatic for cooking asian food, and there is literally no better option. I don't care if you're using it in a larger recipe or just throwing it on white rice, you need to taste the difference between Kikkoman and Yamaroku side by side to understand why it's 5x more expensive. The time and care taken in making this product shows in every drop, and I'm so so happy you covered this amazing business on this series. Ace job, guys, and to Yasuo, keep it up, your family's inability to modernize when everyone else did is what makes you a staple in my cooking.

  • @HelloAdam_
    @HelloAdam_ 2 ปีที่แล้ว +12

    Japan’s approach to craftsmanship, as well as time honoured tradition, is second to none. Just an utter reverence for the simple beauty of a patient process. It’s inspiring, really.

  • @TheOfficialDio
    @TheOfficialDio 2 ปีที่แล้ว +7

    Yasuo finally found his way... from inting to sauce. Amazing

  • @R-King4
    @R-King4 ปีที่แล้ว +3

    yasuo, this delicacy gave me enough motivation for an insane 0/12 power spike! thank you

  • @ArkayeCh
    @ArkayeCh 2 ปีที่แล้ว +74

    This guy is singlehandedly keeping a traditional and historical trade alive.

    • @vlada
      @vlada 2 ปีที่แล้ว +3

      The chef uses Yasuo's brand as well as others naturally fermented soy sauce so there must be more that do this.

  • @Liz-with-a-smile
    @Liz-with-a-smile 2 ปีที่แล้ว +5

    I'm in love with this process...and I'm really proud this tradition is still alive.

  • @erikanderson7534
    @erikanderson7534 2 ปีที่แล้ว +6

    Got my dad a bottle for father's Day and he loves it, thank you for bringing the traditional way of making soy sauce to light

  • @kato2395
    @kato2395 2 ปีที่แล้ว +4

    I hope more people upholds traditional methods like this. We might be getting more practical and faster with modern methods, but we shall not forget where we came from. Small industries like this needs more support from us as customers!

  • @zam9k8
    @zam9k8 2 ปีที่แล้ว +8

    Just ordered on Amazon to try this amazing product. Respect to hardworking company owner.

  • @MeerschaumSteve
    @MeerschaumSteve 2 ปีที่แล้ว +6

    I just received my bottle of this wonderful sauce, direct from the brewery, delivered by DHL. I have loved soy sauce all my life, and really wanted to try this. It has as a wonderful flavor and scent, very special stuff.

    • @redwayde
      @redwayde 2 ปีที่แล้ว

      I'm
      having a hard time finding how to order it direct from the brewery, what am I doing wrong? can you give me the site you ordered a big 500ml bottle from. I keep getting directed to the smaller 100ml bottles. Thank you soy sauce lover.

  • @kaygeemoema7714
    @kaygeemoema7714 2 ปีที่แล้ว +18

    I started with $15k dollars and since following.
    You for few months I've gotten up to $32k... Thank you. It's a small gain to many but large to me as the more I get the more I can do.

    • @jacquijaboneroespina7402
      @jacquijaboneroespina7402 2 ปีที่แล้ว

      @Scott Joe Wow that's a big congratulations 🎉 true most people today have been having alot of failures in forex and crypto sector because of poor orientation and lack of experience.

    • @michaelfrankland2705
      @michaelfrankland2705 2 ปีที่แล้ว

      I have had no luck investing in crypto currency, I actually invest on my own but my profit aren't always as I expect sometimes I keep on losing money.

    • @alexandermaxwell3840
      @alexandermaxwell3840 2 ปีที่แล้ว +1

      @Nancy Lewis You're correct I'm also a beneficiary to expert Barry Silbert..

    • @ericglamor3921
      @ericglamor3921 2 ปีที่แล้ว

      He's a crypto prodigy and has handled my trade for six months now, I made over $60k in my first week of investment with him.

    • @ruthierod8276
      @ruthierod8276 2 ปีที่แล้ว

      OH please, is there anyway I can speak to Barry Silbert, this sounds so helpful and would love to join the train and start my trading with him 🙏

  • @Gizmomaster
    @Gizmomaster 2 ปีที่แล้ว +67

    “If no soy sauce were made in wooden barrels wouldn’t the real thing be lost?” Yes it would be lost. It would be the same thing as strawberry flavored candy that doesn’t actually contain strawberries but just a chemical combination that recreates the “strawberry flavor”. Fake in other words.
    I applaud what he does and I’m headed to Amazon right now to buy 4 bottles.

    • @LIZZIE-lizzie
      @LIZZIE-lizzie 2 ปีที่แล้ว

      @ Gizmo...
      On that note check out Disneys' gummy candies. They are wax, canuba wax, if not mistaken. Nothing edible about them - nothing.

  • @gatitodura
    @gatitodura ปีที่แล้ว

    Thanks to insider business for always bringing this kind of videos, showing great craftsmanship from people that really puts effort, passion and real care for what they do, not only because they enjoy doing it, but because they want to give something special to the people who buys their products. Something much more important than earning money. Something that really fullfills you.

  • @axe7779
    @axe7779 2 ปีที่แล้ว +10

    What a legend, I've never been so excited to try a bottle of soy sauce. Knowing the process makes this so much more interesting and worth the price.

  • @valuchinn
    @valuchinn 2 ปีที่แล้ว +6

    The traditional way or doing things is so beautifull, the textures, the colors, is a work of art. I would love to try this product!

  • @natasharussell93
    @natasharussell93 2 ปีที่แล้ว +1

    This man is such a beautiful soul we need more people like this in the world

  • @knut-ivargrindvik5991
    @knut-ivargrindvik5991 2 ปีที่แล้ว +15

    I've allways thought I liked soy sauce, but after getting a taste of this brand from a friend I realised I had never tasted the real deal. It is really, really good.

  • @poochyenarulez
    @poochyenarulez 2 ปีที่แล้ว +64

    I was fully expecting close to $100 per bottle

    • @merfyn4838
      @merfyn4838 2 ปีที่แล้ว +6

      Me too i hope hes doing alright with such low prizes

    • @villainova
      @villainova 2 ปีที่แล้ว +6

      Nah the Japanese are honorable and charge a fair price for their work. I'm sure he's doing just fine. If anybody is artificially increasing the price, it's the distributors like Amazon and comments like these.

    • @boarbot7829
      @boarbot7829 2 ปีที่แล้ว +2

      This is not even cheap. Barrel aged soy is actually no big deal, you can find it in most food shops in London.

    • @merfyn4838
      @merfyn4838 2 ปีที่แล้ว +3

      @@boarbot7829 you can put a stamp saying whatever you want but i doubt its autentic. Real Japanese crafted soysause and age for THAT long its not that common in Japan and even less something you can find in a friking walmart or similars. You can find cheap imitations yes for maybe 10 to 15 dolars but its not the real thing its a mass produced version full of chemicals.

    • @JustinParzik
      @JustinParzik 2 ปีที่แล้ว +2

      @@merfyn4838 you can get this exact one for only $14 in Japan. It’s only ¥1800 here

  • @tateinception6413
    @tateinception6413 2 ปีที่แล้ว +2

    One thing I’ve learned from interactions and purchases it’s that Japanese craftsmanship, quality and standards are unmatched

  • @G43X
    @G43X 2 ปีที่แล้ว +10

    I love barrel aged goods. I bought a bottle. Thanks for sharing the craftsmanship

  • @zechen6879
    @zechen6879 2 ปีที่แล้ว +42

    That really hit me in the feels "If no soy sauce were made in wooden barrels, wouldn't the real thing be lost?".

  • @reflective1017
    @reflective1017 2 ปีที่แล้ว +1

    The traditional craftsmanship as well as the appreciation for it is what made me fall in love with Japan … in another life time maybe.

  • @laserfloyd
    @laserfloyd 2 ปีที่แล้ว +57

    I think the next time I want to treat myself and the family, we might pick a bottle of this up. Sounds like something we'd all appreciate. :)

    • @aaa-tm5kv
      @aaa-tm5kv 2 ปีที่แล้ว +1

      I'm not an emotional person but this actually made me tear up, that sounds so nice I wish you and your family the best

    • @kuza3991
      @kuza3991 2 ปีที่แล้ว

      Repent and follow Jesus my friend! Repenting doesn't mean confessing your sins to others, but to stop doing them altogether. Belief in Messiah alone is not enough to get you into heaven - Matthew 7:21-23, John 3:3, John 3:36 (ESV is the best translation for John 3:36). Contemplate how the Roman empire fulfilled the role of the beast from the sea in Revelation 13. Revelation 17 confirms that it is in fact Rome. From this we can conclude that A) Jesus is the Son of God and can predict the future or make it happen, B) The world leaders/nations/governments etc have been conspiring together for the last 3000+ years to accomplish the religion of the Israelites C) History as we know it is fake. You don't really need to speculate though because you can start a relationship with God and have proof. Call on the name of Jesus and pray for Him to intervene in your life. - Revelation 3:20
      Revelation 6 1st Seal: White horse = Roman Empire conquering nations under Trajan 98-117 AD & Gospel spreading rapidly. 2nd Seal: Red horse, bloody civil wars with 32 different Emperors, most killed by the sword. 185-284 AD 3rd Seal: Black horse, economic despair from high taxes to pay for wars, farmers stopped growing. 200-250 AD 4th Seal: Pale horse, 1/4th of Romans died from famine, pestilence; at one point 5,000 dying per day. 250-300 AD 5th Seal: Diocletian persecuted Smyrna church era saints for ten years, blood crying out for vengeance. 303-312 AD 6th Seal: Political upheaval in the declining Roman Empire while the leaders battled each other. 313-395 AD
      Revelation 7 Sealing of 144,000, the saints, before trumpet war judgments, which led to the fall of the Roman Empire.
      Revelation 8 1st Trumpet: Alaric and the Goths attacked from the north, the path of hail, and set it on fire. 400-410 AD 2nd Trumpet: Genseric and the Vandals attacked the seas and coastlands, the blood of sailors in water. 425-470 AD 3rd Trumpet: Attila and the Huns scourged the Danube, Rhine & Po rivers area, dead bodies made water bitter. 451 AD 4th Trumpet: Odoacer and the Heruli caused the last Western Emperor (sun), Senate (moon) to lose power. 476 AD With the Western Roman Emperor (restrainer of 2 Thes. 2) removed; the son of perdition Popes took power.
      Revelation 9 Two woe judgments against the central 1/3rd and eastern 1/3rd of the Roman Empire. 612-1453 AD 5th Trumpet: Locust & scorpions point to Arabia, the rise of the Muslim army. Islam hides Gospel from Arabs. 612-762 AD 6th Trumpet: Turks released to attack Constantinople with large cannons (fire, smoke, brimstone). 1062-1453 AD
      Revelation 10 The little book is the printed Bible, which was needed after the Dark Ages when Scriptures were banned by Popes.
      Revelation 11 7th Trumpet: Martin Luther measured Roman Church; found that it’s an apostate church, not part of true temple. The two witnesses are the Scriptures and saints who proclaim the pure Gospel and testify against the antichrist Popes. Papal Church pronounced Christendom dead in 1514 AD. Silence for 3.5 years. Then Luther posted his 95 Thesis, which sparked the Protestant Reformation and brought the witnesses back to life. Millions of Catholics were saved.
      Revelation 12 Satan used the Roman Empire to try to wipe out the early Church, Satan was cast down as the Empire collapsed.
      Revelation 13 The antichrist beast Popes reigned in power 1,260 years, 538-1798, is the little horn of Daniel 7, son of perdition. The false prophet Jesuit Superior General rose to power from land (earth) of Vatican and has created many deceptions.
      Revelation 14 Points to great harvest during the Protestant Reformation & wrath on Catholic countries who obey antichrist Pope.
      Revelation 15 Overcoming saints victorious over the beast. Prelude to 7 vials and judgment on those who support Papal Rome.
      Revelation 16 1st Vial: The foul sore of atheism was poured out on Catholic France, leaving them with no hope, led to revolution. 2nd Vial: The French Revolution started in 1793, killed 250,000, as France had obeyed the Pope and killed saints. 3rd Vial: The French Revolution spread to rural areas of France, where Protestants had been killed in river areas. 4th Vial: The bloody Napoleonic wars shed the blood of countries who had revered and obeyed the antichrist Pope. 5th Vial: Judgment on the seat of the beast. Papal States invaded in 1798, Pope imprisoned, removed from power. 6th Vial: The Turks vast domain dried up, they were only left with Turkey. They lost control of Palestine in 1917 AD, Israel became a nation again in 1948

  • @artsyshan
    @artsyshan 2 ปีที่แล้ว +6

    Respect to this man and his family❤️ keeping the real thing alive is so important

  • @ONE-dr5bm
    @ONE-dr5bm 2 หลายเดือนก่อน +1

    The brand is called 'Yamaroku' if anyone was interested.

  • @Zetraxes
    @Zetraxes 2 ปีที่แล้ว +23

    35$ is a steal considering the work that goes in

  • @hurleycapetown8420
    @hurleycapetown8420 2 ปีที่แล้ว +14

    So this is what Yasuo is doing when he’s not feeding in bronze.

    • @soren554
      @soren554 2 ปีที่แล้ว

      Real mature

  • @truegrit7697
    @truegrit7697 5 หลายเดือนก่อน +1

    I purchased a $40 bottle of soy sauce, ages 1000 days, and it is smooth, full of umami, and absolutely delicious. The Japanese are such artisans. I admire them.

  • @Sp1der44
    @Sp1der44 2 ปีที่แล้ว +6

    The world is made so much richer by having wonderful people like this who recognize that some truly great things simply cannot be rushed. What an excellent story!

  • @sandrasp5319
    @sandrasp5319 2 ปีที่แล้ว +6

    Appreciate his work hard and belief in preserving the traditional method, will definately get one to try out.

  • @sakii2254
    @sakii2254 5 หลายเดือนก่อน

    Buying both of the products on the amazon store once I start getting paid this summer. This is something I wanna support, the man loves his work.

  • @adamfrbs9259
    @adamfrbs9259 2 ปีที่แล้ว +9

    Someone get this guy an English website for all English speaking countries, I'd gladly spend more to keep this going.
    (His website bounces you to another one to make actual purchases, but it says its from all wooden barrel makers, and Google doesn't translate all the Japanese language on the site, so I can't figure out which one is from him)

  • @miyazakihiroshi2548
    @miyazakihiroshi2548 2 ปีที่แล้ว +4

    I live on the opposite bank of the island where this soy sauce workshop is located, and I have visited this soy sauce workshop in the past. The island and the soy sauce workshop are wonderful places👍️