Great showdown...thank you!! 💜👋👍😎 I had a feeling the Ilia was going to come out on top, but that Tower 28 looks like a great mascara also. I think I"ll stick with my Ilia for now. Still also use Thrive mascara & Lily Lolo big lash.
hahaha, I went down a rabbit hole on reddit on a day when I was debating whether to continue this format because no one does it really anymore! I saw a lot of people wishing it would come back as opposed to clips and first impressions- it helps to hear, to thanks for letting me know! 💜
@@BrittWitkin definitely love it! Aaaaand the time stamps! *chefs kiss* hahaha. (I had just gotten the tower 28 but wasn't super happy with it, thought it was the closest one to my needs out there. Ended up swapping it for the Ilia mascara after watching this video, made it within the return window, 100% accurate, 100% prefer Ilia, so glad i found your review!😄)
In case anyone was those wondering, I got the travel size version of both because I don't use mascara enough for the full size. The Ilia one is so stinkin cute and slim and actually so travel friendly (despite holding about the same amount of product) and the opening scrapes off extra product so much better! (I'm a stickler for this kinda stuff)😆 The tower 28 one is pretty bulky in comparison, I feel like there's a lot of extra packaging going on to make you feel like there's more product, and the opening's not snug enough so what ever you scrape off just stays there and gets messy, VS the Ilia one goes back in the tube when you put back the applicator idk how it just works xD
Clean and non toxic good mascara is very illusive...I like a mascara that is lightweight on the lashes so curl stays...also I like definition...it's tough
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Thank you so much for this comparison! It was exactly what I was looking for and answered all the questions I had about the two options!
you're so welcome! Glad it helped
Two of my favorite mascara formulas!
Thank you for recovering removal ease! It's so important for me not to tug at my eyes
Great showdown...thank you!! 💜👋👍😎 I had a feeling the Ilia was going to come out on top, but that Tower 28 looks like a great mascara also. I think I"ll stick with my Ilia for now. Still also use Thrive mascara & Lily Lolo big lash.
so nice and to the point! I feel like people don't make videos like this anymore😅 thank you!
hahaha, I went down a rabbit hole on reddit on a day when I was debating whether to continue this format because no one does it really anymore! I saw a lot of people wishing it would come back as opposed to clips and first impressions- it helps to hear, to thanks for letting me know! 💜
@@BrittWitkin definitely love it! Aaaaand the time stamps! *chefs kiss* hahaha. (I had just gotten the tower 28 but wasn't super happy with it, thought it was the closest one to my needs out there. Ended up swapping it for the Ilia mascara after watching this video, made it within the return window, 100% accurate, 100% prefer Ilia, so glad i found your review!😄)
I adore both formulas.
💜
I'm returning Tower as it leaves racoon eyes after a couple of hours. Ilia & Merit are my 2 tops
I completely agree with your review. I like both mascaras but the ILIA still wins by a lash ;)
Thanks for sharing!! It's so good.
Thanks for this great comparison video :). I'm not liking Honest as much since the formulation change. Will try Ilia again.
you're welcome!
In case anyone was those wondering, I got the travel size version of both because I don't use mascara enough for the full size. The Ilia one is so stinkin cute and slim and actually so travel friendly (despite holding about the same amount of product) and the opening scrapes off extra product so much better! (I'm a stickler for this kinda stuff)😆
The tower 28 one is pretty bulky in comparison, I feel like there's a lot of extra packaging going on to make you feel like there's more product, and the opening's not snug enough so what ever you scrape off just stays there and gets messy, VS the Ilia one goes back in the tube when you put back the applicator idk how it just works xD
Thanks for this extra info! 💜
@@BrittWitkin 😄💕
Clean and non toxic good mascara is very illusive...I like a mascara that is lightweight on the lashes so curl stays...also I like definition...it's tough
It's all in those details and tricky to find the combo that works for you, totally get it.
I like ilia but when my eyes get watery the mascara makes my eyes burn anyone else?
Ooof that’s not good. I haven’t had an issue with it but have heard a couple people mention they found it irritating in the past here and there.
Yes. I have the same problem. Watery burning eyes all day with ilia. So bummed. I have never had this problem with any other mascara.