What Should I Know About Trademarking Slogans and Taglines?

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  • เผยแพร่เมื่อ 5 พ.ย. 2024

ความคิดเห็น • 32

  • @trademarkfactory
    @trademarkfactory  หลายเดือนก่อน

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  • @sanjay_media
    @sanjay_media ปีที่แล้ว +1

    Thanks !! Can we file a device mark with logo and tagline ?

    • @trademarkfactory
      @trademarkfactory  ปีที่แล้ว

      Yes, but it is rarely a good idea-unless you are also trademarking the logo and the tagline as two separate trademarks.

  • @daveenos812
    @daveenos812 6 ปีที่แล้ว +1

    can you explain more about what you mean when you say.. the application will list the products and services the tagline should cover? Is "digital media" something that can be covered? How broad can the coverage on this list be?

    • @trademarkfactory
      @trademarkfactory  6 ปีที่แล้ว

      "Digital media" would be too broad but it's a step in the right direction. You would need to list specifically what products or services it it. Are you creating content for others? Are you selling stock videos? Is this an advertising agency? Are you making blank CDs? (there's more below)
      Here are a few more videos you may want to check out:
      trademarkfactory.com/faq/how-should-i-list-products-and-services-in-my-trademark-application
      trademarkfactory.com/faq/what-are-nice-classes-of-goods-and-services
      trademarkfactory.com/faq/can-i-add-more-products-and-services-to-my-trademark-application-after-its-been-filed
      trademarkfactory.com/faq/can-i-trademark-the-same-brand-for-different-products-or-services
      trademarkfactory.com/faq/what-goes-into-a-trademark-application
      trademarkfactory.com/cartoon/4-important-elements-of-a-trademark-application
      Hope this helps.

  • @MrLeebuzhardt
    @MrLeebuzhardt 3 ปีที่แล้ว +1

    What if the slogan has been used already for 50 plus years and never been trademarked but now this day and age would like to cover all bases, my dad was old school and not up on this type of thing nor am I . We would appreciate any advice we can get thanks in advance.

    • @trademarkfactory
      @trademarkfactory  3 ปีที่แล้ว

      Not sure what you mean by "what if." If you want to truly own your brand to make sure nobody drives you out of the brand you've been using for 50+ years, and that you can build it as an asset you can sell, franchise, or license in the future, you got to trademark your brand. There's really no other way about it.

  • @lawrenceobrien8073
    @lawrenceobrien8073 6 ปีที่แล้ว +2

    Hello, thank you for the content. I was wondering if searching for a slogan was the same as searching for a general word in the trademark search database? Thank you!

    • @trademarkfactory
      @trademarkfactory  6 ปีที่แล้ว

      There's more to doing a proper trademark search than simply typing in your name or your tagline into the government trademark database search tool. It's about making sure you are running the correct queries to get the proper universe of results, and then it's about making sure you are making correct conclusions about the results you get.
      Just because nobody bothered to trademark the exact same tagline as you came up with, doesn't mean it's trademarkable. Typically, the more words in a brand, the harder it is to run the search because there are more queries you have to run to get proper results.
      But on the other hand, searching for a slogan is the same as searching for a general word-you're much better off having someone who knows what they're doing to do it for you.
      Hope this helps.

  • @jennyn4426
    @jennyn4426 6 ปีที่แล้ว +1

    Thank you for the informative video! I am trying to learn more about trademarking a phrase that I came up with to use on clothing apparels. I am a bit confused in the process of learning. If I was to trademark a phrase, does this prevent others from using it? Also, if it is a 4 line short phrase, does every single comma matter in the phrase and it has to be spelled out exactly or would you leave out the commas in the phrase?

    • @trademarkfactory
      @trademarkfactory  6 ปีที่แล้ว

      Jenny: commas, misspellings, and other minor changes will not affect enforceability of your trademark. You should trademark your phrase the way YOU are going to use it, and you'll be able to enforce it against not only literal copies but also against phrases that are confusingly similar with yours. I suggest you also watch this video: th-cam.com/video/o0cMTUlA74Q/w-d-xo.html . Hope this helps.

    • @jennyn4426
      @jennyn4426 6 ปีที่แล้ว

      Thank you! That is very helpful! However, now I am running into an issue about my phrase I want to trademark. My phrase that I want is 4 short lines and I want to run it as the entire slogan. One of my line already has a trade mark with one person and it is just 3 words, and 2 different lines is already trademarked with another person however they are not in the order that I plan to use it because I wanted different words in between it. after doing searches on tradmarkia I am now worried about patenting the 4 lines I want, especially since it seems like a piece of my slogan is already taken from different people but I want to out it together to create my own. Also how long does it take to trademark something? It looks like it took some people a few years for approval when I was looking up searches. Thank you for taking the time to answer my questions!

    • @trademarkfactory
      @trademarkfactory  6 ปีที่แล้ว

      Before you actually file your trademark, you need someone who knows what they're doing to conduct a proper comprehensive trademark search for you. Whether you use our services or someone else's, do yourself a favor and never rely on Trademarkia searches. They're useless-especially for multi-word trademarks. They will tell you that "Microsoft Software Solutions" is trademarkable. (Seriously, give it a try if you want.)
      To answer your other question, the trademarking process takes 14-18 months on average.

    • @jennyn4426
      @jennyn4426 6 ปีที่แล้ว +1

      Trademark Factory thank you for the response! I was hoping to use my slogan to support a cause but I was hoping it will be something I can use in a few months. I did not realize the cost to the trademarking a slogan, especially with Google searches saying it was a few hundred dollars it sounds affordable but in reality to go through the whole process and fres it's a whole lot more. Another thing is to make sure that we keep up with individuals who are using the trademark is a whole other challenge.

    • @trademarkfactory
      @trademarkfactory  6 ปีที่แล้ว

      You don't need to wait for your trademark to register to start using it. That's why you can file intent-to-use trademarks. th-cam.com/video/LMG40pcAGeM/w-d-xo.html . As for prices, let me be blunt with you. If your brand is not worth trademarking for $3k, it's not worth trademarking period. It's not even about the amount of work that goes into the tradamarking process. It's about the value that the trademark is supposed to secure. If you do not believe that the brand will generate massive value in the future, why bother trademarking it, whether it's for a few thousand dollars or a few hundred?

  • @BearCubster
    @BearCubster 5 ปีที่แล้ว +1

    Does your phrase or tagline have to be linked to a service you're providing or product right now or can go ahead and trademark your phrase or tagline for now and link it later onto a product or service you'll be providing in the future?!?

    • @trademarkfactory
      @trademarkfactory  5 ปีที่แล้ว +1

      Yes, like any other trademark, you can file it based on "intent-to-use", meaning you file today to cover products and services you will start offering to the market in the future. Check this out: th-cam.com/video/LMG40pcAGeM/w-d-xo.html

  • @rolandobloom2881
    @rolandobloom2881 5 ปีที่แล้ว +1

    Lit 🔥 thanks fam 💯💪👊

  • @goddesignd
    @goddesignd 3 ปีที่แล้ว +1

    Can you trademark multiple slogans under one application?

    • @trademarkfactory
      @trademarkfactory  3 ปีที่แล้ว

      In theory, you can, but it would be a worthless trademark. Check out these other videos I published on this very topic: th-cam.com/video/n84GB-q10rQ/w-d-xo.html and th-cam.com/video/pcdORkSeK64/w-d-xo.html

    • @goddesignd
      @goddesignd 3 ปีที่แล้ว +1

      @@trademarkfactory Great! Very helpful. Thank you so much. Just wish it wasn't so costly.😕

    • @trademarkfactory
      @trademarkfactory  3 ปีที่แล้ว +1

      @@goddesignd In a way, it's a cost of doing business. No matter how you slice it, trademarking is still MUCH cheaper than being forced to rebrand or being drawn into a trademark infringement lawsuit.

  • @nadialast_name9224
    @nadialast_name9224 4 ปีที่แล้ว +1

    Hello. Thank you for your informative videos! Question: I came up with a unique phrase which I intend to use in our company's greetings. Can I trademark it? (it is not a brand name, nor a slogan, just a phrase to use in company's letters, flyers, etc).

    • @trademarkfactory
      @trademarkfactory  4 ปีที่แล้ว +1

      Hi Nadia. Yes, you can (assuming it is otherwise trademarkable). What you are referring to is a tagline, and these can (and should) be trademarked.

    • @nadialast_name9224
      @nadialast_name9224 4 ปีที่แล้ว +1

      @@trademarkfactory thank you

  • @justinconnor3721
    @justinconnor3721 5 ปีที่แล้ว +1

    Would the name of a dance qualify as a “good” I can trademark?

  • @jazer1370
    @jazer1370 5 ปีที่แล้ว

    What if i use the tagline "For all mankind" And there is a brand similar to it but my brand name is different it is juts my tagline

    • @trademarkfactory
      @trademarkfactory  5 ปีที่แล้ว

      A tagline is a brand element, it's a brand in and of itself. Think about it, would Puma be able to get away with selling sneakers that said, Puma, Just Do It? Of course not. So if some other company owns a "For All Mankind" trademark in the same or similar industry as yours, you cannot use it.

  • @keithelbey925
    @keithelbey925 5 ปีที่แล้ว

    👍