Facebook Ads Strategy for 2024 (Complete Beginner's Guide)

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  • เผยแพร่เมื่อ 6 ก.ย. 2024
  • Download HubSpot's Beginner's Guide to Facebook Marketing [FREE RESOURCE] clickhubspot.c...
    Facebook! It used to be a marketer’s dream, but does that hold up in 2024? Turns out, it does! In this video, we tell you everything you need to know about advertising on Facebook in 2024 - from costs, to formats, campaign management, testing, metrics, and more. Jump in with us!
    🛠 Resources:
    • HubSpot's Official Facebook Advertising Checklist clickhubspot.c...
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    About HubSpot:
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    ⚠ Disclaimer:
    The videos on our TH-cam channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.
    #HubSpot

ความคิดเห็น • 138

  • @mastersinmarketing
    @mastersinmarketing  ปีที่แล้ว +10

    Download HubSpot's Official Facebook Advertising Checklist [FREE RESOURCE] clickhubspot.com/u0a

  • @muhammadhadi5127
    @muhammadhadi5127 ปีที่แล้ว +8

    For me, it's 14 minutes Complete Facebook Ads Course 🎉🎉❤❤❤

  • @LifeOfManpreet
    @LifeOfManpreet ปีที่แล้ว +8

    Would love to see videos discussing restricted categories like real estate, employment etc and tips & tricks to get best results in these. Great video :)

  • @CodyWilliams-dh3mf
    @CodyWilliams-dh3mf ปีที่แล้ว +1

    Our main task is sales. Why can't you only make promotional posts about products?

  • @MarinaRaducanu-rv7cd
    @MarinaRaducanu-rv7cd 6 หลายเดือนก่อน

    Un videoclip excelent care oferă informații de mare valoare! Mulțumesc pentru munca depusă în cercetarea și prezentarea acestor subiecte importante. Sper să văd mai multe conținuturi de acest gen în viitor!

  • @pherltv
    @pherltv ปีที่แล้ว +1

    I found this video because I'm planning to put ads in my FB pages. I this is what i need to do this time since i want to reach more viewers of my uploaded videos in my Facebook page.

  • @madkandi
    @madkandi ปีที่แล้ว +6

    Facebook ads have been pretty bad since mid-May due to their lattice update which has/or hasn't happened yet. Many marketers are hoping this resolves soon.

    • @straders3791
      @straders3791 ปีที่แล้ว

      hey, I am facing same issue, can you please explain me what is this and how can i correct it to get best result

    • @lisachristine6754
      @lisachristine6754 ปีที่แล้ว

      Yes the pay is cents now

  • @jason1932
    @jason1932 ปีที่แล้ว +5

    This is the best video ever. dude, i can't tell if your reading a script or not. It dosnt seem like it. Regardless you really come across so so knowledgable and have an amazing understanding of the topic and the complexity to demonstrate it in an amazing and fun way.."the duality of man" lmao.. I have an interview and this is the only video i will watch. The editing, sound, production plus ur knowledgable way of presenting it shows you love what you do. Amazing video! :) thank you!!!

  • @jameslau5497
    @jameslau5497 ปีที่แล้ว +1

    This is the best FB ad video I have seen in ages. Cheers my man, I owe u a pint

  • @KimLaMantia
    @KimLaMantia ปีที่แล้ว +7

    I really appreciate your straight forward, informative approach rather than the loud and flashy that's floating around out there. LOL

  • @marynaprisnyak4032
    @marynaprisnyak4032 9 หลายเดือนก่อน

    Could someone help me with one question, please? 🙏 Is Facebook Ads taxed in the US (and how much is it in %)? If so, do legal entities need to pay this tax additionally? Or which organizations have the right not to pay this tax? (I'm not from US, but need to start promoting one brand im Miami).

  • @Brhyte
    @Brhyte ปีที่แล้ว +3

    Thanks, watching from Ghana, West Africa. The exact video I needed ryt now

  • @ElSethelburro
    @ElSethelburro ปีที่แล้ว +2

    Your video is amazing I'm subscribing. I ran ads for myself and was very happy. I had a mentor who helped me all I had to do is have a little faith in the process.
    Have a wonderful day everyone!!! 😊

  • @marcuskwek3832
    @marcuskwek3832 ปีที่แล้ว +3

    To nit-pick: Facebook Ads are not charged by cost per click (CPC), rather they are charged by cost per 1000 impressions (CPM). Great video regardless though!

    • @ChrisGloede
      @ChrisGloede ปีที่แล้ว

      No, you can buy your Meta as as CPC or CPM. Both are options.

  • @hernanduquelsky3007
    @hernanduquelsky3007 ปีที่แล้ว +2

    I use language translator, already in the middle of the video it made me want to leave a comment, very valuable minutes to understand where to invest time in learning, I wish that an enlightened can show a class on how to put together a plan to market services, from the communication of the first announcement, through the content of the first email, rate plan etc, no one who trains a service shows these steps importantisimos.

  • @BlueEyedAmerican
    @BlueEyedAmerican 9 หลายเดือนก่อน

    As someone without a Facebook I see this as an absolute win.

  • @oluwakemmy4937
    @oluwakemmy4937 5 หลายเดือนก่อน

    My Facebook ad set is actively but as no reach no sale but was working well before

  • @LukeFox-qi8hq
    @LukeFox-qi8hq ปีที่แล้ว

    Hi there! SMM is posting? What exactly is included in the work of an SMM manager?

  • @rahatuddin6331
    @rahatuddin6331 ปีที่แล้ว +3

    Can you please discuss one thing about what should be the budget to start the ad campaign?
    Also sometimes my ad got blocked due to budget things I don't know why. Can you please help me in this regard?

    • @LetsPlay1st
      @LetsPlay1st ปีที่แล้ว +1

      500-1000$ a month
      less is pointless

    • @rebekahesongba1653
      @rebekahesongba1653 ปีที่แล้ว

      @@LetsPlay1st really? It has to be so much?

  • @MadelineWeaver-lb2gq
    @MadelineWeaver-lb2gq ปีที่แล้ว

    Inspiring! How to exclude people who have already bought a certain product in an online store?

  • @scottbergmannrealtor2627
    @scottbergmannrealtor2627 ปีที่แล้ว +1

    What camera set up do you have? Looks great!

  • @chimaobichisom4954
    @chimaobichisom4954 ปีที่แล้ว +3

    Man! You really do know your onion. Thank you so much for this in-depth explanation, it was really worth the time.👏

  • @dotdattie
    @dotdattie ปีที่แล้ว

    is there a metric listed on Meta Ads Manager that says "lead generated"?

    • @LifeOfManpreet
      @LifeOfManpreet ปีที่แล้ว +1

      Nope. Because a lead means different things to different people

  • @user-dt1hh4kf8u
    @user-dt1hh4kf8u 10 หลายเดือนก่อน

    Hi, thanks for sharing this awesome insight. However, I ran an FB campaign and i notice FB is not spending ads budget and thereby not delivering any result. What should i do please help?

  • @GemmaRogers-vt1rq
    @GemmaRogers-vt1rq ปีที่แล้ว

    After watching your video I fully understand it now but how to choose bloggers for advertising?

  • @pherltv
    @pherltv ปีที่แล้ว +2

    I really need to invest in making ads

  • @chewyvr3109
    @chewyvr3109 ปีที่แล้ว

    If I post a reel for more website visits, is the website suppose to be on the reel or do they have to go onto the page and go to the website??????!!!?!

  • @marsbeck
    @marsbeck ปีที่แล้ว

    Hello, Can we add a new video or image to an ongoing advertising set? Or do we need to create a new campaign with a new set of advertisements and these new videos and images? Thanks

  • @MightJustQuitWork
    @MightJustQuitWork ปีที่แล้ว +2

    Get this man raise!

  • @torinancemusic
    @torinancemusic ปีที่แล้ว

    Still struggling to make Facebook ads. It’s so complicated. Is the ad setting in the app the same as the one online? Cause that one’s easier to use. Do I have to use my Facebook business profile that I created? I don’t want to. My personal Facebook has way more followers and I don’t want 2 Facebook accounts. Is the account purely to make ads that go to Instagram?

  • @banimoshe
    @banimoshe ปีที่แล้ว

    What a refreshing personality haha.
    Loved the cadence, this guy rocks!
    Thank you, HubSpot. I've enjoyed almost all of your videos.
    You know what to do here. LOL!

  • @Stanbott
    @Stanbott ปีที่แล้ว

    Are you better off to seowrate your campaigns so 1 fir FB and 1 for Instagram

  • @RileyHolt-xf6eh
    @RileyHolt-xf6eh ปีที่แล้ว

    Hello. Could you clarify something for me? I have different products that need to target different audiences. Can I do this within the same campaign?

  • @masterbuilder6375
    @masterbuilder6375 ปีที่แล้ว +1

    Awesome job…captivating filled with value… great job sir!☺️👏👏👏

    • @mastersinmarketing
      @mastersinmarketing  ปีที่แล้ว

      Thank you so much 😀Which information did you find most helpful?

  • @evonyyg.7426
    @evonyyg.7426 ปีที่แล้ว +1

    i wish you weren’t moving so much but overall, this is very informative

  • @UdemeobongEssien
    @UdemeobongEssien 11 หลายเดือนก่อน

    Presentation is quite refreshing to watch, thank you.

  • @AmalgamatedMusic
    @AmalgamatedMusic ปีที่แล้ว +2

    Thanks for keeping it simple and accurate❤
    Is all love in South Africa🇿🇦

  • @solomonaregbe9994
    @solomonaregbe9994 ปีที่แล้ว +1

    Thanks for the lesson brother

  • @martincolson2942
    @martincolson2942 ปีที่แล้ว

    Loved this, so much valuable perspectives to grow your knowledge and reasoning! Thanks Hubspot!

  • @charlescachia4645
    @charlescachia4645 ปีที่แล้ว +1

    GREAT INFORMATION FROM A GREAT PRESENTER. THANK YOU,

  • @nanotify
    @nanotify ปีที่แล้ว

    Thanks so much for this. U are awesome!!! It is by far one of the clearest, coolest FB ads explanation. Please do more of these FB ads deep dive.

  • @nabilaalbarwani6038
    @nabilaalbarwani6038 ปีที่แล้ว +1

    super useful video. thanks a million

  • @designatek
    @designatek ปีที่แล้ว +2

    Really value your video, thank you

  • @aaronharris5431
    @aaronharris5431 ปีที่แล้ว

    I'm a newbie, want to put out my first Facebook ad, watching videos to learn, thanks for the info!

    • @mastersinmarketing
      @mastersinmarketing  ปีที่แล้ว

      Glad it was helpful! Let us know how it goes for ya!

  • @sokolartnau
    @sokolartnau ปีที่แล้ว +20

    FB ads are priced by CPM - cost per 1 thousand impressions....

    • @alexanderdewilde1666
      @alexanderdewilde1666 ปีที่แล้ว +2

      Yeah generally but u can change that if I am not mistaken.

    • @Digitalha
      @Digitalha ปีที่แล้ว +2

      ​​@@alexanderdewilde1666 yes, if your spent is more than a certain amount you can but still you will be charged per thousand impressions.

  • @SharonScott-do2gd
    @SharonScott-do2gd ปีที่แล้ว

    Brand name on different platforms. One or can be different?

  • @Business_and_Law
    @Business_and_Law ปีที่แล้ว +1

    Thank you bro great video

  • @friendzleggingsapparelgifts
    @friendzleggingsapparelgifts ปีที่แล้ว

    Do you think that it makes a difference in the country you are doing ads from? AKA Canada

    • @LifeOfManpreet
      @LifeOfManpreet ปีที่แล้ว

      I have run ads for countries - USA and India. Now doing it in Canada since a few months. Don’t think it makes much of a difference. You will just see difference in cost per result but that’s also true from one brand to another. Just my opinion. 😅

  • @EmiliaMitchell-uy5om
    @EmiliaMitchell-uy5om ปีที่แล้ว

    Great video! Is it possible to set up well targeted advertising only on Facebook guides?

  • @LachlanQuin
    @LachlanQuin ปีที่แล้ว

    Is there any Facebook ad analytics app?

  • @ODCJF
    @ODCJF 10 หลายเดือนก่อน

    Thank you bro!

  • @npsingh5174
    @npsingh5174 ปีที่แล้ว

    I am a biggner
    So can you suggest me something or some videos that will help me in fb ads and insta ads

  • @RoseKing-ze8of
    @RoseKing-ze8of ปีที่แล้ว

    Will the cost per click differ in the same niche, but in different cities?

  • @user-nd1hq8uc2n
    @user-nd1hq8uc2n ปีที่แล้ว +1

    Incredible content, Jamal! I feel so inspired by you to take off on my FB Ads again. However, I've been locked out of advertising by Meta for over a year now. I have no idea what ad violated community rules, never received a warning or an opportunity to correct the alleged violation - I was simply locked out one day. I've tried everything to get it reactivated with no success. As a Realtor/Broker in Atlanta, I am very cautious about how I "advertise" with Fair Housing Laws always in mind.
    Perhaps you can help point me in the right direction in getting "uncanceled" so I can start advertising again?
    Yours in Real Estate,
    RealtorRob
    Berkshire Hathaway Midtown Atlanta

    • @mastersinmarketing
      @mastersinmarketing  ปีที่แล้ว

      Sorry to hear about your situation. Dealing with platform restrictions can be frustrating. To resolve this, you can: contact customer support, study ad policies, submit an appeal, provide evidence of compliance, seek professional help, engage in community forums, track policy updates, and explore alternative ad platforms while maintaining respectful communication throughout the process. And if nothing worked, it may be time to start a new account. Hope it goes well for you, Realtor Rob!

  • @BKLYNGIRL222
    @BKLYNGIRL222 ปีที่แล้ว

    Excellent info! Shared. ⭐️⭐️⭐️⭐️⭐️

  • @JustArtsCreations
    @JustArtsCreations ปีที่แล้ว

    Wow dude this was absolutely perfect. Thank you.

  • @hebraicfaithtv
    @hebraicfaithtv 7 หลายเดือนก่อน

    Great Information

  • @LilyLane-rh3gt
    @LilyLane-rh3gt ปีที่แล้ว

    Hello! What are the free ways to recruit subscribers?

  • @joshwagnerfilms
    @joshwagnerfilms ปีที่แล้ว

    Thanks for this! It was quite helpful!

  • @claudbby
    @claudbby 9 หลายเดือนก่อน

    very helpful thank you!

  • @AnnabelChapman
    @AnnabelChapman ปีที่แล้ว

    Great video! Is it worth ordering paid advertising on social networks? Does she work well on Instagram?

  • @MaximusPreston
    @MaximusPreston ปีที่แล้ว

    Hello. Do you think the SMM manager needs to be able to set up targeted advertising?

  • @psystormz6308
    @psystormz6308 ปีที่แล้ว

    What about all the people saying to let the algorithm do the work. They say the creative tells the algo who to target.

  • @kavinkacreates
    @kavinkacreates ปีที่แล้ว +1

    This is gold! Can’t believe it’s free haha

    • @jason1932
      @jason1932 ปีที่แล้ว +1

      yep my thoughts
      !

    • @pherltv
      @pherltv ปีที่แล้ว +1

      Yes. Some people secret this. ☺️

  • @joelwagner8622
    @joelwagner8622 11 หลายเดือนก่อน

    Fantastic explanation! 👏

  • @RonanPerrin
    @RonanPerrin ปีที่แล้ว

    Hey 👋Do you have a video about your negative cases in promotion work?

  • @haykeg.7507
    @haykeg.7507 ปีที่แล้ว

    Thank you! That was great.

  • @ngotyvibes8416
    @ngotyvibes8416 ปีที่แล้ว

    How do I fund my ad manager

  • @georgeikenna4583
    @georgeikenna4583 11 หลายเดือนก่อน

    This is what we call golden infoTAINMENT

  • @BraydenSmith-fm2uo
    @BraydenSmith-fm2uo ปีที่แล้ว

    How do you select advertising platforms?

  • @pherltv
    @pherltv ปีที่แล้ว

    Thank you for sharing.

  • @pherltv
    @pherltv ปีที่แล้ว

    I will start investing in Ads. ☺️☺️

  • @shadack5
    @shadack5 ปีที่แล้ว

    This was an excellent video

  • @EvangelineCairns
    @EvangelineCairns ปีที่แล้ว

    Why is it necessary to constantly monitor the latest innovations, news, technologies, the latest changes in advertising?

    • @mastersinmarketing
      @mastersinmarketing  ปีที่แล้ว

      In a rapidly evolving digital landscape, staying stagnant can hinder your business's growth and relevance. Constant monitoring empowers you to make informed decisions, maintain a competitive edge, and adapt to the dynamic nature of advertising and technology.

  • @playboyheiks
    @playboyheiks 7 หลายเดือนก่อน

    all done

  • @umairghouri7122
    @umairghouri7122 ปีที่แล้ว

    I wanted to I ask, my fb ad account is linked with one business. Now in order to work with another business, can same ad account be linked with other FB page? Thank you

    • @SmartKart-cf3mg
      @SmartKart-cf3mg ปีที่แล้ว

      yes

    • @SmartKart-cf3mg
      @SmartKart-cf3mg ปีที่แล้ว

      via partner access

    • @LifeOfManpreet
      @LifeOfManpreet ปีที่แล้ว

      Hey did you ever end up setting this up? How’s it going?

    • @umairghouri7122
      @umairghouri7122 ปีที่แล้ว

      @@LifeOfManpreet yes, I was managing our restaurant's Fb and Instagram page.

  • @themajestyjoshua
    @themajestyjoshua ปีที่แล้ว

    This is so useful

  • @JuhitaGupta
    @JuhitaGupta ปีที่แล้ว

    Super helpful 😃

  • @pullupina9687
    @pullupina9687 ปีที่แล้ว

    But what about ppl with low budget, like those who spend $50/week

  • @OliviaPrice-xe7jo
    @OliviaPrice-xe7jo ปีที่แล้ว +1

    SMM specialist in 2023 - who is it? Key qualities.

    • @mastersinmarketing
      @mastersinmarketing  ปีที่แล้ว

      Great topic. Will definitely try to get more content on this!

  • @kmatrix1
    @kmatrix1 ปีที่แล้ว

    Good video and Funny!!

  • @jochallenge203
    @jochallenge203 ปีที่แล้ว

    thanks

  • @claudiaariasgonzalez6941
    @claudiaariasgonzalez6941 ปีที่แล้ว

    Awesome

  • @aftabroshan1103
    @aftabroshan1103 ปีที่แล้ว

    this is not info
    for me

  • @AlyssaPorter-hl9wm
    @AlyssaPorter-hl9wm ปีที่แล้ว

    What SMM tools are already outdated in 2023?

  • @NightOwlGames
    @NightOwlGames 10 หลายเดือนก่อน

    im been pressurized to Claim a free boiler this ad is really doing my head in! im not interested in boilers! why not advertise Taylor Swifts new album or something? my interest is music ill never purchase a boiler its irrelivant to me.

  • @UpnDown245
    @UpnDown245 ปีที่แล้ว

    TipTop SEO 2023

  • @claudiaariasgonzalez6941
    @claudiaariasgonzalez6941 ปีที่แล้ว +1

    Interesting

    • @cartoonbikash
      @cartoonbikash ปีที่แล้ว

      I am Facebook ads expert can i help you?

  • @ArchibaldBlackhurst
    @ArchibaldBlackhurst ปีที่แล้ว

    Hi. Thanks for your content! Should I reciprocate a subscription if I have a small brand?

  • @EmmaMartin-ud9ri
    @EmmaMartin-ud9ri ปีที่แล้ว

    How to get more likes and comments on posts?

  • @EmeraldBoehm
    @EmeraldBoehm ปีที่แล้ว

    How to get 10,000 new subscribers in six months?

  • @Realtyunplugged
    @Realtyunplugged ปีที่แล้ว

    ❤❤❤❤

  • @thierry-le-frippon
    @thierry-le-frippon 6 หลายเดือนก่อน +1

    These sponsored ads are just a waste of money !!!!!

  • @summerdeanna2592
    @summerdeanna2592 ปีที่แล้ว

    Facebook meta shrot down

  • @jocelynburrell445
    @jocelynburrell445 ปีที่แล้ว

    Quran S-112

  • @summerdeanna2592
    @summerdeanna2592 ปีที่แล้ว

    Facebook meta bad star end rip