Mightyacuse; Peer to Peer Fundraising Done Right: Bethany Natoli: The Influential Nonprofit Ep.146

As the VP of Community Engagement, Bethany Natoli is one of the driving forces behind Mightycause, an all-in-one nonprofit fundraising platform. With over 10 years of experience in the nonprofit sector and a passion for utilizing technology for social good, Bethany has helped countless organizations and campaigns enhance their fundraising efforts and streamline donation processes.
Key Takeaways:
✭Peer-to-peer fundraising is a powerful tool for garnering support for mission-driven organizations. Storytelling and building meaningful connections is the key to creating successful peer-to-peer campaigns.
✭Organizations that utilize the power of peer-to-peer fundraising should also apply the same strategies and tools that they teach others to use.
✭Peer-to-peer fundraising requires careful strategy to retain donors and fundraisers year after year. Building strong relationships and demonstrating the value of the organization's mission are crucial for long-term success.
✭To create a successful peer-to-peer fundraising campaign, nonprofits should focus on organizing committed campaigns, selecting the right fundraisers, and providing volunteers with easy-to-use templates, sample emails, and clear language about the organization's mission.
“Peer-to-peer fundraising is about activating individuals or groups that aren't the fundraising staff at your nonprofit to get the word out about your cause to fundraise on your behalf.”
- Bethany Natoli
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