Creating a Seamless Donor Experience: Maryanne Dersch: The Influential Nonprofit Ep.148

Key Takeaways:
✭Go through a seamless process with the donor, don’t go from unaware to action. Create a replicable, consistent donor experience through these stages of relationship building: awareness, interest, connection, and action.
✭Build relationships with donors through direct communication, creating content that provides value to others, rather than simply bragging about one's own accomplishments. Identify your areas of expertise and share them with others in a way that is informative, entertaining, or emotionally resonant.
✭Personalized invitations create deeper connections with potential donors and so does creating trust through smooth processes and acting in donors' best interests. Be a value to others in every interaction.
✭Set up nurture sequences before and after events in order to engage attendees. Connect with the attendees and understand their needs, build relationships with them by reaching out and listening to their values and interests. Don’t neglect follow-up.
“A lot of times what I see is people go from unaware to action. We have to create an experience. It's like courting or dating where you're enrolling someone slowly. And you're allowing them to move through this experience at their own pace.”
- Maryanne Dersch
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