YouTube Ads For Music Marketing 2024 (100k Views for $170?!)

แชร์
ฝัง
  • เผยแพร่เมื่อ 4 ธ.ค. 2024

ความคิดเห็น • 89

  • @AndrewSouthworth
    @AndrewSouthworth  2 หลายเดือนก่อน +7

    🎬 TH-cam Growth Machine: geni.us/TH-camGrowthMachine
    🚀 Spotify Growth Machine Course: geni.us/SpotifyGrowthMachine
    🏆 Hire us to run your ads: geni.us/AdAgency
    🌍 Best website / store / funnels for music artists: geni.us/MusicFunnels (get your 14-day FREE trial!)
    👥 Fan Growth Machine: geni.us/FanGrowthMachine
    🧑‍💻 Consultations: geni.us/GSConsulting
    📰Join the FREE Music Marketing Monday newsletter here: geni.us/GSNewsletter
    ⌨ Chat in the community (FREE): geni.us/GSCommunity
    🎤 Modern Music Marketing Podcast: geni.us/MMMPodcast

    • @MoonFuStudio
      @MoonFuStudio 2 หลายเดือนก่อน +1

      ✅️ Kapow! Andrew, are you cool with running a so-called "fluff" campaign for a client via your company?

    • @ThePaperMonsters
      @ThePaperMonsters 2 หลายเดือนก่อน

      Hi, should I make the landing page the Spotify account or is sending them to my website with all my links OK?
      Edit... this is regarding Facebook ads

  • @chrisfuller6283
    @chrisfuller6283 2 หลายเดือนก่อน +43

    People will say social proof doesn’t matter in today’s industry but psychology never lies; people always gravitate toward what other people pre approve of 💯💯💯

    • @vanessajane88
      @vanessajane88 2 หลายเดือนก่อน +4

      Totally agree. I always tell people this too- when I stumble upon an artist on Spotify who I haven’t heard and they have a decent amount of monthly listeners/streams, I tend to listen to their music with a more open mind and assume before I’ve even listened that it’s probably at least decent. When they have very few monthly listeners I’m automatically not expecting something that good. It’s not right but it’s common. This is also one of the few reasons why good press/blog posts still matter these days since people don’t really discover music through blogs anymore. You put it on your socials and people are more open minded about you

    • @chrisfuller6283
      @chrisfuller6283 2 หลายเดือนก่อน +2

      @@vanessajane88 yup. Social proof in every way possible will always trump everything. My philosophy is chase the numbers and figure out the quality afterwards lol

  • @QualiaOne
    @QualiaOne 2 หลายเดือนก่อน +9

    We once spent ~20€ on a video, and as described by others, the retention somewhat suffered. But it brought the video in front of a pair of eyes who asked for a collab, which by itself was worth the money. Could be luck, or the targeting works well with these ads.

  • @Dihmarko
    @Dihmarko 2 หลายเดือนก่อน +2

    You can also trigger the TH-cam algorithm by sending external from social networks and Google search

  • @LozaAlexander
    @LozaAlexander 2 หลายเดือนก่อน +1

    I love this channel man always giving gems 💎

  • @babybennettofficial
    @babybennettofficial 2 หลายเดือนก่อน +2

    Great video andrew! thanks

  • @rizmatikkmusic
    @rizmatikkmusic 2 หลายเดือนก่อน +3

    Thanks alot.. keep dropping dem gems

  • @TheWillsMusic
    @TheWillsMusic หลายเดือนก่อน +1

    Hey Andrew, thank for your video. I followed your advice, it worked well till the status "Limited by budget" came in.
    How can I do to make it going back to normal?
    On other tutorials, they say it is just reducing how often my ad will run (but it will keep going).
    What can I do optimise my ad and remove the "Limited by budget status" within the fluffy feature you describe in this vide?

  • @stephenallenmusic
    @stephenallenmusic 2 หลายเดือนก่อน +3

    I literally just did this to all my old music videos.

    • @officialhardnox
      @officialhardnox 13 วันที่ผ่านมา

      How did it go? Views? Subscriber? Engagement?

  • @Spitty95
    @Spitty95 2 หลายเดือนก่อน +2

    I noticed that 2nd campaign in the initial example had pretty good retention rate. Were both those campaigns you showed early "fluff" campaigns?

  • @yahir5star396
    @yahir5star396 2 หลายเดือนก่อน +2

    Hi andrew, awsome videos i have a question. what does algorithmic playlist named mixes really is ? Where the plays come from

    • @AndrewSouthworth
      @AndrewSouthworth  2 หลายเดือนก่อน

      These are a Spotify playlist that used to be called 'Your Daily Mix' and there were multiple depending on what genres you listened to. Now they're just called Mixes, but are mostly the same thing.

  • @WorldPeacejesus
    @WorldPeacejesus หลายเดือนก่อน +1

    Can you make a video about studying the data after on a real campaign?

  • @marquisette6269
    @marquisette6269 2 หลายเดือนก่อน +2

    Thanks for the advice, nice one. How does it affect the algorithm though? For example if a lot of people actually watch the whole video, will it get pushed out to others? Thanks again :)

    • @Dihmarko
      @Dihmarko 2 หลายเดือนก่อน +1

      Run google (not TH-cam) ads to your TH-cam video, the traffic will register as external instead of TH-cam advertising and that can trigger the algorithm getting you browse and suggested views.

    • @marquisette6269
      @marquisette6269 2 หลายเดือนก่อน

      ​@@Dihmarkothanks for this, nice one :)

    • @officialhardnox
      @officialhardnox 10 วันที่ผ่านมา

      @@Dihmarko can you suggest a link that explains how to set this up? Also have you tried or used Hypeddit to run ads?

  • @Cousin.Sanchez
    @Cousin.Sanchez 4 วันที่ผ่านมา

    What is FLUFF?

  • @splatmusicofficial
    @splatmusicofficial 2 หลายเดือนก่อน +1

    So can i run a conversation campaign to grow my Instagram Profile? 🤔

  • @Prenticetherapper
    @Prenticetherapper 2 หลายเดือนก่อน +1

    wow thats impressive!

  • @tommyschenker
    @tommyschenker 2 หลายเดือนก่อน +1

    Are you doing this from the google ads site? The interface looks different than what shows up in youtube studio. Just wondering if one is better than the other. thanks

    • @AndrewSouthworth
      @AndrewSouthworth  2 หลายเดือนก่อน +3

      Yeah this is from google ads. Much more control than from Yt

  • @TalibanTone110
    @TalibanTone110 หลายเดือนก่อน +3

    Thanks bro I appreciate you

  • @ajdrybread
    @ajdrybread 2 หลายเดือนก่อน +2

    Been doing this since 2020 and it’s only gotten better CPM since then. Seems like it’s at its highest right now with great CPM rates!

    • @officialhardnox
      @officialhardnox 13 วันที่ผ่านมา

      How is the engagement running ads like this? Or is mostly views?

    • @ajdrybread
      @ajdrybread 12 วันที่ผ่านมา +1

      @ honestly just TH-cam views, I don’t see too much people going over to the other platforms to stream. But if you do a campaign for views you’ll get around 4,000 for about $20 typically and if you run one for engagement I usually see about an extra 50 subscribers for $20 but results may vary if the song or video is really good.

    • @officialhardnox
      @officialhardnox 12 วันที่ผ่านมา

      @@ajdrybread good to know! And what about people leaving comments on your TH-cam from running the ad? Obviously that probably depends on the song too 😆

    • @ajdrybread
      @ajdrybread 12 วันที่ผ่านมา +1

      @ unfortunately yes🤣 I’ve had people leave comments but not too often. But they are always positive when they do🤷🏽‍♂️

    • @officialhardnox
      @officialhardnox 10 วันที่ผ่านมา

      @@ajdrybread also have you seen any upticks in your streaming from running these ads? And have you ever tried to use hypeddit to run ads?

  • @swiift-official
    @swiift-official 2 หลายเดือนก่อน +2

    Can you please do a Facebook ad video with the new update?

    • @AndrewSouthworth
      @AndrewSouthworth  2 หลายเดือนก่อน

      Hey, which new update are you talking about? As far as I know nothing has changed since my most recent videos.

    • @swiift-official
      @swiift-official หลายเดือนก่อน

      @@AndrewSouthworth sorry bro I thought there was a new update but I must’ve been looking at it wrong

  • @BasedLychee99
    @BasedLychee99 14 วันที่ผ่านมา

    For some reason multi format ads isnt an option for me...

  • @youngorangee
    @youngorangee 2 หลายเดือนก่อน +2

    where's the video about how to do it for better engagement?

  • @TheMenonsMelodies
    @TheMenonsMelodies 2 หลายเดือนก่อน +1

    Also - how do we get access to your courses? Are these videos with lifetime access? What about updates as the algorighms change?

    • @AndrewSouthworth
      @AndrewSouthworth  2 หลายเดือนก่อน +1

      Access to my courses is through my online community, community.generastudios.com. I do one-time purchases with free updates, people that bought my first course back in 2020 have received every update entirely for free since then.

  • @TheMenonsMelodies
    @TheMenonsMelodies 2 หลายเดือนก่อน +2

    I am trying to promote a song (Bollywood style) targeting a legendary singer (Mohd Rafi). I am looking for quality views. The audience is from India. Is there a video that helps me in such a goal? Thank you.

  • @officialhardnox
    @officialhardnox 20 วันที่ผ่านมา

    Hey Andrew does this technique/those steps still work as of today?

  • @Revontuletband
    @Revontuletband 2 หลายเดือนก่อน +1

    Just rewatched the subscribers video before this one popped into my feed😁

  • @dezeaz
    @dezeaz 2 หลายเดือนก่อน +1

    My Google ads don’t work due to my copyright on distrokid

  • @Dimorphous_Display
    @Dimorphous_Display หลายเดือนก่อน

    This won't hurt natural engagement on the video as well?

  • @chrisanderson8094
    @chrisanderson8094 15 วันที่ผ่านมา

    Weird - followed instructions to a tee (including all countries & territories) yet the vast majority of my ad is coming from India. Is that mainly bc of the low budget or something else?

  • @tmksouth
    @tmksouth 2 หลายเดือนก่อน +4

    Can you do a video for rappers?

  • @ottomanbeatsofficial
    @ottomanbeatsofficial 2 หลายเดือนก่อน +6

    I did the google ads for subs. Got up to 10k subs. Videos wont go past 1500 views now. I created a new channel uploaded 2 videos one got 30k views one got 3500 views in 2 weeks with 60 subs 🤦‍♂️ used the same tags

    • @chillpanic
      @chillpanic 2 หลายเดือนก่อน +1

      Oooof yeah I’ve been thinking about doing ads but this is why I’m scared

    • @AndrewSouthworth
      @AndrewSouthworth  2 หลายเดือนก่อน +4

      I wouldn't go this hard with these campaigns for fluff numbers, or for subscribers. Going harder in Tier 1 markets for YT views with tighter targeting is cool, but these other ones don't have the quality where i'd feel confident making someone's entire audience from them.

    • @ottomanbeatsofficial
      @ottomanbeatsofficial 2 หลายเดือนก่อน

      @@AndrewSouthworth i did both just to try it out. i ran 1 add for 2 weeks for usa, germany etc. The other i did turkey, saudui arabia etc. It was just a test. I dont learn by listening. I have to keep doing it bunch of times to it becomes a habit so i just tried it out.

    • @chillpanic
      @chillpanic 2 หลายเดือนก่อน

      @@AndrewSouthworth thanks 🙏 so as long as it’s targeted and tier 1 markets, it shouldn’t affect your overall channel health? Btw been following you for a minute, thanks for all the advice it’s helped a ton 🔥

  • @DrogbaBeatz
    @DrogbaBeatz 2 หลายเดือนก่อน +1

    ama try this one out

  • @benjiibueno
    @benjiibueno 2 หลายเดือนก่อน +1

    Will I get pay for the streams the song makes ?

    • @AndrewSouthworth
      @AndrewSouthworth  2 หลายเดือนก่อน +1

      Unfortunately no. When you run TH-cam ads on a video the views you get from the ad don't generate any revenue, because they aren't putting ads in front of your ad (you ARE the ad).
      If people who see your ad watch other videos, those views will generate revenue though if you're monetized on TH-cam.

    • @Dihmarko
      @Dihmarko 2 หลายเดือนก่อน

      ​@@AndrewSouthworth BMI still pays you even for ad views

    • @jasminedtucker
      @jasminedtucker 2 หลายเดือนก่อน

      ​@@Dihmarkoohh for being the Songwriter, right? Makes sense.

    • @Dihmarko
      @Dihmarko 2 หลายเดือนก่อน

      Yes, for being the song writer. Every view even ad views are considered public performances and TH-cam (google) has to pay a licensing fee. This only applies to views from the USA though.

    • @James_k59psn
      @James_k59psn 18 วันที่ผ่านมา

      Once the campaign ends the views that come in afterwards should count as organic. Therefore eligible for pay.

  • @jonlamannamusic
    @jonlamannamusic หลายเดือนก่อน

    I did this pretty much exactly as you described and I keep getting disapproved for misleading content. Any ideas?

    • @AndrewSouthworth
      @AndrewSouthworth  26 วันที่ผ่านมา

      It's very likely that something in your video or video title / thumbnail goes against TH-cam's policies for ads. Specifically, when it comes to misleading content. You can appeal it and maybe they'll let it through, but they might not.

  • @Mark95876
    @Mark95876 2 หลายเดือนก่อน +5

    One thing that you didn't mention: TH-cam will still be here in 10 years time.
    Also, why only 10% of your budget if all you want is for people to know that you exist. Google Ads are a cost-effective way of getting noticed. Finally, there are many people who prefer to listen to music on TH-cam because of the videos and Comments section.

    • @AndrewSouthworth
      @AndrewSouthworth  2 หลายเดือนก่อน +1

      Overall I’ve found Meta ads to be a much better long term investment when it comes to gaining long term fans that stick around and engage for years.
      It may be cheaper than Meta but very little happens after the campaign is over in comparison to Meta ads. This is why i do 90% Meta ads.
      They’re still worth running, just not something I’d put all my budget into!

    • @James_k59psn
      @James_k59psn 18 วันที่ผ่านมา +2

      @i think you’ll find the new subscriber campaigns work similarly to meta ads if done properly. I get significant amounts of streams after the campaign has stopped. Returning viewers number shoots way up after you stop funding the campaign. I know you said you were looking into this more but I can say it’s really good, Like thousands of streams a day good.

    • @officialhardnox
      @officialhardnox 13 วันที่ผ่านมา

      @@James_k59psn can you shed a little more light on the subscriber campaigns or is there a how to video? Thank you my man!

  • @cse.ranamia
    @cse.ranamia 29 วันที่ผ่านมา +1

    How many dollars should I spend if I want to get 100k views?

    • @AndrewSouthworth
      @AndrewSouthworth  26 วันที่ผ่านมา +1

      If you're going with the country selection in this video, ~$170.

    • @officialhardnox
      @officialhardnox 15 วันที่ผ่านมา

      @@AndrewSouthworth Hey Andrew does this technique/those steps still work as of today?

  • @m.j.mcintear793
    @m.j.mcintear793 2 หลายเดือนก่อน +1

    I thought you couldn’t get paid from videos with ads attached

    • @AndrewSouthworth
      @AndrewSouthworth  2 หลายเดือนก่อน +2

      You don’t get paid on views you get from ads, but organic views can still generate money

  • @GoodBaleadaMusic
    @GoodBaleadaMusic หลายเดือนก่อน

    I care about those countries. I just cant convert my views into spotify follows. 7000+ followers. 150k views since july. I cant even test listens to my spotify. Great engagement on TH-cam and TikTok for my follower count and shitty planning lol

  • @Crazysteve0017
    @Crazysteve0017 2 หลายเดือนก่อน +1

    What if they deny you ?

    • @AndrewSouthworth
      @AndrewSouthworth  หลายเดือนก่อน

      You can appeal their decision if they reject your ad, but thats about all you can do.

    • @Crazysteve0017
      @Crazysteve0017 หลายเดือนก่อน

      @@AndrewSouthworth appreciate that fam thank you 💯🙏

  • @coachpoppavic
    @coachpoppavic 2 หลายเดือนก่อน +1

    Targeting shitty countries is essentially the same thing as paying for bots

    • @AndrewSouthworth
      @AndrewSouthworth  2 หลายเดือนก่อน +1

      Not true. Having real people is always better than fake people, plus it doesn’t jeopardize your account. Just for reference there are 1.4 billion real people that live in India alone.
      There are artists that live in these countries and are running ads to them on purpose because it just makes sense for them. They may be much less valuable if you're a US based artist, but its still miles better than bots.

    • @coachpoppavic
      @coachpoppavic 2 หลายเดือนก่อน

      @@AndrewSouthworth if you make music of a certain language & culture, targeting countries that speak that language makes sense. Obviously there are countries who have more westernized cultures that speak other languages but might still consume english music, but India some of these other middle eastern super low cost countries are not in that mix.
      If you make English music targeting India, Middle East or any other super low cost country you are going to run into exponentially higher amounts of spam and shady traffic that only will taint the quality of your data.

  • @Independentmgmt702
    @Independentmgmt702 2 หลายเดือนก่อน +1

    Hey boss how you doing quick question in maybe a few months I'm going to start my rap career, I was wondering do you offer marketing service for like google insta facebook etc, its very complicated and I'm turning 17 in a month so id rather have someone manage the marketing side so I can focus on actually making music and running my accounts as well as dealing with distributors