Building a Legacy: How CEOs Shape Brand Equity and Corporate Identity

Over the past decade, the role of CEOs has experienced a significant transformation. Previously centered on operational management and strategic direction for profitability, today's CEOs are increasingly recognized as storytellers and communicators. In our latest podcast episode, titled "Building a Legacy: How CEOs Shape Brand Equity and Corporate Identity," Aman Gupta, our Managing Partner, engages in a conversation with Bhaskar Majumdar, Head, of Marketing Communication, CSR & Digital at Egis - India and South Asia to explore the evolving role of CEOs in molding a company's brand equity. Tune in for valuable insights on the modern CEO's role in shaping corporate narratives and driving brand success.
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SPAG FINN Partners is an award-winning Integrated Marketing and Communications agency in Asia. As an agency with a heart and conscience, we are purpose-built to make communication for brands more human, protect reputations, craft meaningful conversations and share real stories in ways that drive business value and make a positive impact in the world.
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