Ready to level up your online advertising game? Dive into our Google Ad Exchange & Ad Manager tutorials! Google Ad Exchange Playlist: th-cam.com/video/Xv5OcbCNFVk/w-d-xo.html Google Ad manager Playlist: th-cam.com/video/RtwqzEEZCRs/w-d-xo.html From understanding the basics to mastering advanced strategies, we've got you covered. Let's become experts together! 🚀 Don't forget to like, comment, & subscribe for more valuable insights!
Thank you for your video, very useful help. I have add the code but still have white part where suppose to be ads. Cant figured why. Also when add ?googlefc to the end of URL I don't see part with green check sign. Please help, what can be a problem?
Hello good brother, 1) before going for Ad Manager setup and ad unit creation, what will I do with my Google AdSense, do have to turn off the auto ad and unarchive the ad? please give me a guideline to go about it thanks
GAM is an Ad server that is used to manage both your Direct Advertisers or Programatic Networks. If you are getting started, its difficult to have contact with direct advertisers. So, in the next video, I have performed the setup of GAM with Adsense Auto + Ad-manager units backfilled by Adsense. You can set up GAM Network to Backfill by Adsense if you don't have any other Ad Networks. I have elaborated this in detail in this video for you: th-cam.com/video/KRtfLh8ksmc/w-d-xo.html In the future video, mostly coming by the end of this week, I will add more demand to the Programatic stack by adding Header Bidding from Amazon and an Out-stream unit called PRIMIS. I will be explaining you on how to reach out to these Networks if you are getting started so keep watching for this space for more. Let me know if you have any further questions. Will be glad to help you!
@@parambhatia51 You have got a new SUBSCRIBER! Waiting for the Header Bidding video. Also, can you tell me what ad networks can be used for header bidding with GAM?
@@mdabusiyam Thanks for the subscription. For Header Bidding, if you are referring to the Prebid implementation, some of the prominent include, Appnexus, OpenX, SpotX. You can explore the Prebid partners here:docs.prebid.org/partners/partners.html However, I will explaining to you in the next video to setup Header Bidding from Amazon. Amazon internally adds the Ad Networks for you so there isn't a need to reach out to them individually like in Prebid. You can apply for Amazon setup here: aps.amazon.com/aps/contact-us/, and hopefully your site should be approved before the next video.
Awesome video and new Sub, but how do you get advertiser? I just create and add code to my website and they will reach out to me? Thank you ahead of time.
Hi, so if you are getting started. Your options will be to integrate Google Adsense and then a Google Ad Exchange MI account followed by a Google Ad Exchange MA account as you grow. Direct Advertisers will reach out to you when you grow your brand, all the premium Publishers make the majority of money by Direct selling.
Thank you, I also googled Ad Ex and found your other video... Very informative. I see I have to wait for google to reach out to offer me the account. So I will continue to build content. I do have another question. Do you have a video on how to add a video with GAM? Thanks again. Keep the videos coming.@@parambhatia51
Hii helpful sharing !!! Can you please tell if we are already using adsense then how to connect adsense with ad manager and what about the adsense codes which are already placed there in header and footer ???
Adsense can be used as a Backfill for your Ad manager Ad-units. All you need to do is enable Ad-unit backfill by turning on the 'Maximize revenue of unsold inventory with AdSense' feature at the Ad-unit level.
@@MyWorld3M If you only want to show Ads of a particular niche from Adsense, then you navigate to Adsense UI, Blocking Controls-> Contents-> Your site -> Manage General Categories. From here you will be able to manage the category of Ads serving via Adsense
@@MyWorld3M To serve Ads of a particular niche from a third party Network, you will have to coordinate with them instead, you can't do this through GAM.
Hi, Thanks for the tutorial just loved it ,can you please let me know how do i provide access to the advertiser to see the ads progress and impressions
Hi Deepak, you will have to sure that DIV ID you pass in the Head exactly matches the one in the Body. This should be identical or else, ,it will not work. Please share me your Ad code and I will help you fix it :-)
You need an Adsense account for Google Ad manager approval. Do you have have one that is fully approved and non-hosted. If, yes. All you need to do is sign-in into admanager.google.com using your primary email on which Adsense was approved.
So we need to replace Google Adsense code with Google ad manager code ? And one more doubt in video you have created only one ad size we have to add add size before placing code
Hi, Bhanu, thanks for watching the video :) If you have many sizes, then you will need to use dfpgpt.appspot.com/ to generate Ad code for all the Ad sizes. You can follow along with this video from Kate(th-cam.com/video/wkmfROkc8uQ/w-d-xo.html). I will create a full tutorial on Adsense to Ad manager migration in the future. You will get 2 sections, of the Ad code. The Head code, you will need to implement in the Head section, if you are using a plugin like Ad inserter or Advance Ads, you will get an option to do so via the plugin or you can insert it in the Header.php file as I explained in this video. Now, regarding the Body codes, you can simply replace them with the Adsense codes on your Website. Please do let me know if you have further questions, will be happy to assist. Also, please do like and Subscribe to the channel, if the video has been helpful to you!
Hey Bhanu, I have created an in-depth tutorial video covering the migration from Adsense to Ad manager. Have a look this will help you in ensuring that both your Adsense and Google Ad manager accounts are optimised for better revenue. th-cam.com/video/KRtfLh8ksmc/w-d-xo.html
I added the URL inside the Destination/ Clickthrough URL field inside the creative. You can add the Clickthrough URL accoridng to your needs, where you want the Ads to be redirected once clicked.
@@parambhatia51 thanks how can i access to Double click bid manager not DFP as i got after adsense apporval ..how can get acces to double click bid manger ?
@karan Patil Hey, Karan. DoubleClick Bid Manager is now Display & Video 360. This is however a Product for Advertisers, which they will use to spend money to meet thier Advertising KPIs and this product isn't free: marketingplatform.google.com/about/display-video-360/ You can learn more about it here. However, if you want to get started with Adverstising, use Google Adwords instead. Display & Video 360 is for the mainstream Advertisers. You don't get Bid Manager with Google Adsense, you only get Google Ad manager with Google Adsense. Let me know if you have further questions, will be happy to help 😀
@@parambhatia51 k thankyou so much... what are main differences between SSP DSP n DMP nAd networks n Ad exchanges is double click for publishers SSP or ad exchange or ad network ? n what are openX n media math ?? and is they need to get use with only DV 360 ? or can use with G ads also. iseen online but still confused..
@@KArANPATIL5095 @karan Patil Initially, the Publishers used to sell inventory directly to the Advertisers. But it's difficult to personally know that the Advertisers ‘Ad Network’ became a middleman that used technology and aggregated the unsold inventory from the Publishers and sold it to Advertisers. Now, with Ad Networks, Advertisers weren't sure of where their Ads were sold, they didn't have control over the Bidding, the CPMs they bought inventory were static. So, Ad Exchange came into picture to solve this problem. Advertisers were able to buy Audiences(using DMP) instead of inventory and they were able to bid on the Publishers inventory in real time(RTB) and had more control. This helped Publishers as well as they were able to serve the highest paying Ad on every bid rather than a static price that was determined by an Ad network. So, simply Ad Exchange is a mutation of an Ad Network with more control. Publishers use SSP(Ad Exchange/Adsense) a Platform that helps Publishers automatically sell inventory over Ad Exchange, whereas DSP (DV 360) is the Technology that buyers use to Buy inventory over Ad Exchange. Using DSP and SSP gives Publishers and buyers more control over buying and selling inventory that they can’t do via an Ad Network. Google Ad manager is an Ad server that comes with SSP (Adsense or Google Ad Exchange). You can use Google Ad manager to manage direct Ads or your Ad Networks Ads and even buy inventory over Ad Exchange(using Google Ad Exchange). Now coming to MediaMath, it's a DSP, whereas OpenX is similar to Google Ad manager, it has an Ad server and SSP for their Ad Exchange. I think this topic deserves a video, so keeping this in the pipeline :-)
Hi..thanks for this great video. In this, you uploaded the creative and set up the ad, is it can be done from the advertiser side, DV360 lets the advertiser create the ads, and based on the order publisher only need to display it right?
Hey Jatin, in this example, I have scheduled an Ad from a Direct Advertiser, which is hosted in Ad manager. However, to serve DV360 Ads, Publisher at their end will schedule an Ad Exchange line item via Google Ad manager. However, for the Open auction via Ad Exchange, any Advertiser ads can serve on the Publishers' end. If from DV360, the Publisher wants to ensure that only a specific Advertiser Ads serves via DV360, then you will have to schedule a Programmatic Guaranteed Deal. Alternatively, for a Direct Deal, you can share Campaign 360 Tags for the Publisher and they can Traffic this as a Direct line item as a Third-party Tag. Let me know if you have further questions, will try my best to clarify your doubts.
@Jithin PM Hey, Jatin, these are different as well: In the Publishers line items stack, PG Deals can compete with the Direct line items(Standard and Sponsorship line items). However, direct deals compete with remnant line items (Price Priority, Network, Bulk). So, very simply PG Deals have a higher priority). The Direct deals have the highest priority among the various Transaction types in AdX line items Publisher line item stack: Sponsorship [PG Deals competes with Sponsorship and Standard] (2) Standard (3) Network (4) Bulk Ad Exchange LI { [Preferred Deals have priority amongst the Transaction types in AdX] [Private auction] [Open auction] } (5) PricePriority
Tq.....for clear video.. .I am totally new to this platform...... Learning it for my job purpose..... 😊 We need to create ad unit first and then order and line item?
Glad to know! Best of luck for your Interview. Yes, you're right you will need to create Ad-units first, as you will need to target them in your line items to specify where your line item us supposed to serve.
![Google Ads Tutorial [Step-by-Step] Adwords](/img/n.gif)
Ready to level up your online advertising game? Dive into our Google Ad Exchange & Ad Manager tutorials!
Google Ad Exchange Playlist: th-cam.com/video/Xv5OcbCNFVk/w-d-xo.html
Google Ad manager Playlist: th-cam.com/video/RtwqzEEZCRs/w-d-xo.html
From understanding the basics to mastering advanced strategies, we've got you covered.
Let's become experts together!
🚀 Don't forget to like, comment, & subscribe for more valuable insights!
This is very clear video. Great content. Thank you.
Thank you for your video, very useful help. I have add the code but still have white part where suppose to be ads. Cant figured why. Also when add ?googlefc to the end of URL I don't see part with green check sign. Please help, what can be a problem?
Hola, sabes como se crean Acuerdos preferidos para DV360??
Hello good brother, 1) before going for Ad Manager setup and ad unit creation, what will I do with my Google AdSense, do have to turn off the auto ad and unarchive the ad? please give me a guideline to go about it thanks
How will we be able to do SafeFrame operations for this?
hello sir, why are ads not showing more than one in a page?
Hey, you can just duplicate the creatives and more ads will show.
helllo, could you let us know the basic step on how do we get the advertisers initially . Thanks
How to use responsive ads, I tried fluid but it not working. Also selecting multiple ad size units will automatically change with device size.
Wonderful video buddy put more videos for GAM in future
Thanks and sure
So, I need to contract with Advertiser to use GAM?
GAM is an Ad server that is used to manage both your Direct Advertisers or Programatic Networks. If you are getting started, its difficult to have contact with direct advertisers.
So, in the next video, I have performed the setup of GAM with Adsense Auto + Ad-manager units backfilled by Adsense. You can set up GAM Network to Backfill by Adsense if you don't have any other Ad Networks. I have elaborated this in detail in this video for you:
th-cam.com/video/KRtfLh8ksmc/w-d-xo.html
In the future video, mostly coming by the end of this week, I will add more demand to the Programatic stack by adding Header Bidding from Amazon and an Out-stream unit called PRIMIS. I will be explaining you on how to reach out to these Networks if you are getting started so keep watching for this space for more.
Let me know if you have any further questions. Will be glad to help you!
@@parambhatia51 You have got a new SUBSCRIBER!
Waiting for the Header Bidding video.
Also, can you tell me what ad networks can be used for header bidding with GAM?
@@mdabusiyam Thanks for the subscription.
For Header Bidding, if you are referring to the Prebid implementation, some of the prominent include, Appnexus, OpenX, SpotX. You can explore the Prebid partners here:docs.prebid.org/partners/partners.html
However, I will explaining to you in the next video to setup Header Bidding from Amazon. Amazon internally adds the Ad Networks for you so there isn't a need to reach out to them individually like in Prebid. You can apply for Amazon setup here: aps.amazon.com/aps/contact-us/, and hopefully your site should be approved before the next video.
Awesome video and new Sub, but how do you get advertiser? I just create and add code to my website and they will reach out to me? Thank you ahead of time.
Hi, so if you are getting started. Your options will be to integrate Google Adsense and then a Google Ad Exchange MI account followed by a Google Ad Exchange MA account as you grow.
Direct Advertisers will reach out to you when you grow your brand, all the premium Publishers make the majority of money by Direct selling.
Thank you, I also googled Ad Ex and found your other video... Very informative. I see I have to wait for google to reach out to offer me the account. So I will continue to build content. I do have another question. Do you have a video on how to add a video with GAM? Thanks again. Keep the videos coming.@@parambhatia51
One more thing, I was trying to link my google adsene account to GAM, but can't, I tried to contact google but nothing, any thoughts?@@parambhatia51
I Have Created Google ads manger account but There is No Ads unit option and Also Adsense linking option please please help me
Hii helpful sharing !!!
Can you please tell if we are already using adsense then how to connect adsense with ad manager and what about the adsense codes which are already placed there in header and footer ???
Adsense can be used as a Backfill for your Ad manager Ad-units. All you need to do is enable Ad-unit backfill by turning on the 'Maximize revenue of unsold inventory with AdSense' feature at the Ad-unit level.
@@parambhatia51 thanks for the reply...🙂 also how can we show ads only related to particular niche ?
@@MyWorld3M If you only want to show Ads of a particular niche from Adsense, then you navigate to Adsense UI, Blocking Controls-> Contents-> Your site -> Manage General Categories.
From here you will be able to manage the category of Ads serving via Adsense
@@parambhatia51 ok and if I want to add other ad networks too then how to do this ?
@@MyWorld3M To serve Ads of a particular niche from a third party Network, you will have to coordinate with them instead, you can't do this through GAM.
Video on DFP Please like Ad units, placements, Forecasting, etc..
Thank you for your video's they are useful
Apologies for late response, if you check on the playlist there will be video on inventory. For Placements and forecasting, videos are in pipeline.
Hi, Thanks for the tutorial just loved it ,can you please let me know how do i provide access to the advertiser to see the ads progress and impressions
I'm getting this error
Please help
Div ID passed to googletag.display() does not match any defined slots:
Hi Deepak, you will have to sure that DIV ID you pass in the Head exactly matches the one in the Body. This should be identical or else, ,it will not work. Please share me your Ad code and I will help you fix it :-)
i sign up in Google Ad manager but they don't reply about apporval
You need an Adsense account for Google Ad manager approval. Do you have have one that is fully approved and non-hosted. If, yes. All you need to do is sign-in into admanager.google.com using your primary email on which Adsense was approved.
So we need to replace Google Adsense code with Google ad manager code ?
And one more doubt in video you have created only one ad size we have to add add size before placing code
Hi, Bhanu, thanks for watching the video :)
If you have many sizes, then you will need to use dfpgpt.appspot.com/ to generate Ad code for all the Ad sizes. You can follow along with this video from Kate(th-cam.com/video/wkmfROkc8uQ/w-d-xo.html).
I will create a full tutorial on Adsense to Ad manager migration in the future.
You will get 2 sections, of the Ad code. The Head code, you will need to implement in the Head section, if you are using a plugin like Ad inserter or Advance Ads, you will get an option to do so via the plugin or you can insert it in the Header.php file as I explained in this video.
Now, regarding the Body codes, you can simply replace them with the Adsense codes on your Website.
Please do let me know if you have further questions, will be happy to assist.
Also, please do like and Subscribe to the channel, if the video has been helpful to you!
Hey Bhanu, I have created an in-depth tutorial video covering the migration from Adsense to Ad manager. Have a look this will help you in ensuring that both your Adsense and Google Ad manager accounts are optimised for better revenue.
th-cam.com/video/KRtfLh8ksmc/w-d-xo.html
whereu added the copied url from kfc site??
I added the URL inside the Destination/ Clickthrough URL field inside the creative. You can add the Clickthrough URL accoridng to your needs, where you want the Ads to be redirected once clicked.
@@parambhatia51 thanks how can i access to Double click bid manager not DFP as i got after adsense apporval ..how can get acces to double click bid manger ?
@karan Patil Hey, Karan. DoubleClick Bid Manager is now Display & Video 360. This is however a Product for Advertisers, which they will use to spend money to meet thier Advertising KPIs and this product isn't free:
marketingplatform.google.com/about/display-video-360/
You can learn more about it here.
However, if you want to get started with Adverstising, use Google Adwords instead. Display & Video 360 is for the mainstream Advertisers.
You don't get Bid Manager with Google Adsense, you only get Google Ad manager with Google Adsense.
Let me know if you have further questions, will be happy to help
😀
@@parambhatia51 k thankyou so much...
what are main differences between SSP DSP n DMP nAd networks n Ad exchanges
is double click for publishers SSP or ad exchange or ad network ? n what are openX n media math ?? and is they need to get use with only DV 360 ? or can use with G ads also. iseen online but still confused..
@@KArANPATIL5095 @karan Patil
Initially, the Publishers used to sell inventory directly to the Advertisers. But it's difficult to personally know that the Advertisers ‘Ad Network’ became a middleman that used technology and aggregated the unsold inventory from the Publishers and sold it to Advertisers.
Now, with Ad Networks, Advertisers weren't sure of where their Ads were sold, they didn't have control over the Bidding, the CPMs they bought inventory were static.
So, Ad Exchange came into picture to solve this problem. Advertisers were able to buy Audiences(using DMP) instead of inventory and they were able to bid on the Publishers inventory in real time(RTB) and had more control. This helped Publishers as well as they were able to serve the highest paying Ad on every bid rather than a static price that was determined by an Ad network.
So, simply Ad Exchange is a mutation of an Ad Network with more control.
Publishers use SSP(Ad Exchange/Adsense) a Platform that helps Publishers automatically sell inventory over Ad Exchange, whereas DSP (DV 360) is the Technology that buyers use to Buy inventory over Ad Exchange. Using DSP and SSP gives Publishers and buyers more control over buying and selling inventory that they can’t do via an Ad Network.
Google Ad manager is an Ad server that comes with SSP (Adsense or Google Ad Exchange).
You can use Google Ad manager to manage direct Ads or your Ad Networks Ads and even buy inventory over Ad Exchange(using Google Ad Exchange).
Now coming to MediaMath, it's a DSP, whereas OpenX is similar to Google Ad manager, it has an Ad server and SSP for their Ad Exchange.
I think this topic deserves a video, so keeping this in the pipeline :-)
Hi..thanks for this great video. In this, you uploaded the creative and set up the ad, is it can be done from the advertiser side, DV360 lets the advertiser create the ads, and based on the order publisher only need to display it right?
Hey Jatin, in this example, I have scheduled an Ad from a Direct Advertiser, which is hosted in Ad manager.
However, to serve DV360 Ads, Publisher at their end will schedule an Ad Exchange line item via Google Ad manager. However, for the Open auction via Ad Exchange, any Advertiser ads can serve on the Publishers' end.
If from DV360, the Publisher wants to ensure that only a specific Advertiser Ads serves via DV360, then you will have to schedule a Programmatic Guaranteed Deal. Alternatively, for a Direct Deal, you can share Campaign 360 Tags for the Publisher and they can Traffic this as a Direct line item as a Third-party Tag.
Let me know if you have further questions, will try my best to clarify your doubts.
@@parambhatia51 thanks for answering... it's now crystal clear. PG deals and direct deals are same, right? If it done through DV360.
@Jithin PM
Hey, Jatin, these are different as well:
In the Publishers line items stack, PG Deals can compete with the Direct line items(Standard and Sponsorship line items).
However, direct deals compete with remnant line items (Price Priority, Network, Bulk). So, very simply PG Deals have a higher priority).
The Direct deals have the highest priority among the various Transaction types in AdX line items
Publisher line item stack:
Sponsorship
[PG Deals competes with Sponsorship and Standard]
(2) Standard
(3) Network
(4) Bulk
Ad Exchange LI
{
[Preferred Deals have priority amongst the Transaction types in AdX]
[Private auction]
[Open auction]
}
(5) PricePriority
Tq.....for clear video..
.I am totally new to this platform...... Learning it for my job purpose..... 😊
We need to create ad unit first and then order and line item?
Glad to know! Best of luck for your Interview. Yes, you're right you will need to create Ad-units first, as you will need to target them in your line items to specify where your line item us supposed to serve.
Sir Can You Help Me 🥺
Thanks
You're most welcome!
You did not add sites and requested advertiser too
Thanks a lot @param Bhatia
You're most, Welcome. SaiTeja