How to Build an Email Marketing Strategy + How Marketing Cloud Can Help | Salesforce Explained

"In this episode of Salesforce Explained, we explain what email marketing is, why it’s crucial for lead management, and how you can succeed in emailing your customers and prospects. When you need an email marketing solution, Salesforce’s own Marketing Cloud has you covered!
Learn More About Marketing Cloud: www.salesforce.com/products/m...
Watch More Salesforce Explained: sforce.co/3SQQ65H
Want to continue your learning? Check out best practices for how email marketing can benefit your business: www.salesforce.com/resources/...
#Salesforce
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00:00 - Intro
00:53 - What is email marketing?
02:15 - Email newsletters
03:01 - Promotional emails
03:30 - Relational emails
04:03 - Transactional emails
04:44 - Email marketing 101
05:19 - Email marketing segmentation
06:03 - Email marketing personalization
06:47 - Email marketing automation
07:20 - Email marketing deliverability
08:05 - Tip #1 - Lean Into Personalization
08:53 - Tip #2 - Get Interactive
09:32 - Tip #3 - Choose an Email Platform That's Right for You
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About Salesforce: Salesforce is a customer relationship management solution that brings companies and customers together. It's one integrated CRM platform that gives all your departments - including marketing, sales, commerce, and service - a single, shared view of every customer.

[@salesforce]

What topics do you want us to cover next? 🤔

[@brian.mwangi]

Social media marketing strategy 😊.

[@adarshroy7301]

Salesforce Integration with 3rd party website

[@GrowWithWill]

Email marketing is a powerful tool to make sales, get more leads, and retain your customers. There are a lot of avenues that you can try with email marketing and you explained all of them expertly in this video. More of this, please!

[@kevinkang4427]

Thanks for the value!

[@lycialin3301]

I think Email and SMS marketing are powerful tools to expand our business.

[@mapyourown]

I think we need to approach the different communication channel to reach our customers and promote our product. Email is not more quick way of reaching out to customer. We need to add sms and other channels too. Because of customer has different choices to get information.

[@mattfisher5415]

Salesforce Genie

[@salesforce]

Look out for a Salesforce Genie episode of Salesforce Explained coming in October!

[@festaazul]

Bad Cody? This seems surreal to me.

[@JayashKumar-yi1jd]

This Salesforce video really breaks down email marketing strategy well! For enhancing cold emails, consider checking out Mystrika. I have been using it for months now, and the detailed analytics and user-friendly interface have been a game-changer. The best part? You pay once and use forever! Integrates seamlessly with GoHighLevel too. If you need a Masterclass to up your game, their Cold Email Accelerator is gold: [link]. Highly recommend for anyone looking to up their email game.

[@tinypeanuts]

So this is what happened to BT 🤔