Australia has SO MANY excellent independent coffee shops with expert baristas, and Australians love good coffee. It makes me proud to be an Australian that Starbucks failed.
I remember trying Starbucks for the first time in 2005 and it was so bad. Like McCafé has been a thing since the 1990s, like MCDONALD'S of all chains did way better coffee back then.
How it failed? Easy, we simply don't drink that crap. I love how he thinks given time we would "develop a taste for it". News for him, us Aussies, we are coffee snobs. We don't just expect okay coffee, we expect great coffee, and we have great coffee on every corner. Why would we buy something that is not only more expensive but tastes like it was made on overly sweetened toilet water?
@@21gioni we viets came with our own coffee culture. we enjoy very strong coffee flavours, and we can order 1 cup of coffee and sit for hours socialising. Also, our coffee prices tend to be on the lower side.
Pretty much yeah, there's stories of Greek and Italian families coming over with nothing but the clothes on their backs and the one piece of luggage being an espresso machine.
yeah but the guy was too professional to say that because he probably still has to work with them (and likely Starbucks would find some reason to sue if he came out and said 'it's crap' )
As a New Zealander, even if I’m after a ‘grab and go’ caffeine fix I wouldn’t touch Starbucks. We take our coffee as seriously as the Aussies do, and we’re not drinking whatever it is that Starbucks serve.
Drip coffee, overboiled, several hours old, all the flavour gone and less caffeine than an espresso. Even Aus/NZ had good enough coffee well before Starbucks came down under.
The coffee at Starbucks and Gloria Jeans are both crap imo. Why would you go to either when Australia has so many places to buy amazing tasting coffee?
@@paulineryan579 I will give Gloria Jeans a pass, because my late mother was not a coffee drinker unless we met up at a Gloria Jeans … it was passable with a double shot of Espresso.
Yes Starbucks and Gloria Jean...foul coffee, nothing to do with going too fast. If it was good coffee it would have been a huge success rather than just a suck.😂
In Australia we know what decent quality coffee is. Starbucks is nowhere near that and if all Americans like Starbucks it’s because they’ve never had decent quality coffee.
I don't think it's so much that Americans have ever had a decent coffee, it's just that they've never actually had coffee, coffee as the rest of the world knows it. :)
Back in my university days, I'd drag first year exchange students to quality cafes, and like in their final year I'd see them showing new students from their home country round telling them that everything they knew about coffee was wrong and bad. Except the Vietnamese kids, Vietnamese coffee is excellent.
I am astounded Starbucks is anywhere. It is the worst coffee available. The most insipid, tepid drink. My first taste was disgusting. As Starbucks is a franchise I mistakenly assumed it was just the cafe I was in. NO, I have tried Staŕbucks in several countries and every time absolute garbage. I now will do without rather than drink the slop Starbucks calls coffee.
@@chrsmcfrlnno it’s not. I tried it ONCE in the USA and it was a weak, putrid frothy drink of nothing. I looked for different coffee shops, although not great, far better than Starbucks.
Keep in mind that in the USA they where competing against places that served drip filter coffee. eithereblack or with "creamer" whatever that stuff even is.
I liked it when you thought that McDonals McCafe was the American company that did succeed with the coffe market in Australia. Seeing as McCafe actually started in Australia to start with you might be on to something.
Aussie here. Basically, what regular Americans drink or expect for it to taste like, isn't recognisable to even bogan Aussies! I have lived the USA. Travelled to 21 states, so I am au fait with this topic!😆 Fresh roasted, smaller sizes and made with skill. It's an important topic to Aussies! Who makes good coffee around your neighbourhood??!! Luckily, in my neighbourhood, I am spoilt for choice.😊
Those "analysts" claiming the failure of this garbage franchise was due to its speed of rollout are clueless. Australian coffee is the best in the world and Melbourne coffee is the best in Australia. Coffee came to Melbourne to be perfected and Starbucks stood no chance. People are loyal to their cafes and even in the darkest days of COVID lockdown, people went to their favourite cafes to drink coffee in the streets and be with other people for a little while thus keeping their place alive. Nobody gave a rats arse about Starbucks.
Australians not only have the best cafe coffee but we also make great coffee at home. I've not purchased a coffee for 2 yrs now. And now I'm into butter coffee I definitely only drink it at home.
Australia, especially MELBOURNE, the capital of the state of Victoria, are the coffee snobs of the world. The Italians emigrated to Oz after WW2 and brought their coffee culture with them. We have the best coffee and cafes with great and individually different ambience. We socialise over coffee and in the cafes which are MANY and EVERYWHERE , moreso than the chain-store food and drink places. So why would we drink the American Starbucks sh!t in stead!? If I see any tourist going into a Starbucks, I inform them of a better coffee cafe nearby.
Italian immigration era was the 50' and 60's. The 1990s saw the emergence of a specialty coffee culture, and coffee roasting began to evolve accordingly.
The Turks, Austrians and Greeks who turned up in Australia after WW2 had their own coffee culture - Melbourne particularly has a blend of all of those along a Vietnamese take on French pastries…
There are over 500 coffee shops just in the square mile of the CBD of Melbourne. Every town in Australia, even small ones have coffee shops. Good luck finding a Starbucks. Australian coffee is the best coffee in the world. Starbucks in Australia exists to serve the foreign tourists. The funny thing is that tourists who taste Australian coffee don't go back to Starbucks. There are Australian coffee shops in New York that are doing a roaring trade.
@@skincolouredcrayon8893 Nope invented in Australia. That's right just like Starbucks failed maccas failed as well. Maccas decided to do small cage trials to get something right. Has it's own coffees etc also gets limited coffees in maccas and i don't mean limited drinks. Limited coffee bean mixes
And it’s a perfectly good coffee. I’m not sure Gloria Jeans is still here…it’s pretty awful too, in my book. When I went across the US in 2010, the only reason we went to Starbucks was “free internet”. They opened a Starbucks in Lygon St which is the epicentre of fine Italian restaurants. Didn’t last long…the only people you ever see in Starbucks are Asian tourists. 20 oz is too much, too many flavoured and frappes…I’d certainly never buy one.
Starbucks can’t blame Australia for the GFC playing a part in their failure. Australia was the world’s number one economy during the Global Financial Crisis and one of the very few countries that didn’t go into recession due to the way our government handled it. The parent company in the US could no longer prop them up due to the effects of the GFC there.
The GFC didn't touch us because we have an underdeveloped financial services sector, we have Super (it's a long story), and our economy was booming due to primary industry/rapid growth of China at the time.
@@RandR55 Nah. It's because of our ultralithic economy. We're beyond the paleolithic, the mesolithic, and the neolithic, Australia is an ultralithic economy that sells the rocks underpinning modern society. We got the red rocks and we got the black rocks and when you put the two together you get steel which isn't a rock but that's okay because it does roll and we also got these really cool green rocks that glow in the dark. You buy rock. We get rich. Ugh, ugh? Ugh. Also, because (neo-)LIberals don't understand how economies work.
Rural tourist town of about 3500. There's close to 10 cafes in our little town and at least another four out of town at different tourist venues. And that doesn't include McDonalds on the highway just out of town. You go there only if you're desperate.
I had Asian co-workers in Melbourne who would walk a kilometre or two to buy Starbucks coffee and acknowledged that it was far more expensive and inferior to the coffee served downstairs of the office tower we worked in. The only reason they could come up with to explain their behaviour was that it is part of their culture to be affiliated with brands for various types of products and to be seen with that product in your hand. That is one of the most messed up things I have heard of that defies logic and I am starting to understand how the rat race in Asia and other parts of the world are driven by brand familiarity and snobishness for a lot of things. Melbourne apparently serves the best coffee in the world.
I remember the first time I travelled to America as an adult, was staying in Anaheim and went into a Starbucks to get coffee. The first thing was there was no simple, flat white, espresso coffee, so I got as close as I could, but first sip I didn't understand what I was drinking, like, I didn't ask for sugar, plus, where's the coffee and why do I have enough for three people? ✌❤
The main reason is when the Italians came here and the Poms were drinking tea and only instant-powered coffee (I think it was introduced by the soldiers from WWI when they served with the yanks) was available. Many Italians started coming back with espresso coffee machines and getting better beans imported and started opening cafes but not many at the time. It boomed mainly after WWII and about the 1950s, for espresso coffees and cafes started to get more popular, and they eventually started booming too. Even though a couple of Italians were on the first fleet, it wasn't popular until the 1950s or thereabouts.
I think we should include the fact that Melbourne has the third largest Greek population in the world after Athens and Thessaloniki. Many of the Greeks are renowned in the cities and towns for running the local milk bars so they also introduced the locals to the European style of coffee. I’m in Sydney and we have the “Little Italy” area of Leichhardt and surrounding suburbs. Türkiye is another of our traditional migrant groups, another big population of coffee drinkers.
@@r.fairlie7186 Greek Coffee is like thick mud and is boiled with coffee grounds, milk, and sugar. Therefore it is NOT espresso coffee and the machines are Italian ways of making coffee. Greek coffee is completely different and is the same as Turkish coffee and Turkey took over Greece for about four centuries and maybe the reason why they are the same. Plus the Greek population only started in 2004 when it was the 2nd highest in the world against Greece and now it is the 3rd highest. Sorry, but I had to correct you.
@@r.fairlie7186 PS milk bars aren't cafes that were started by Italians. So that is probably another reason why the coffee is different. The first commercial cafe coffee machine and cafe was in 1928 and even though there was coffee before that Italians were on the first fleet. Those coffees were different from the one started back in 1928 on a commercial level.
@@Mav_F The main point I was making is that we’ve had at least two generations of history of people from those three European countries who introduced a coffee culture that was far better than what the Anglos and Celts were used to. In my home town our Greek cafe owners used a Gaggia coffee machine. When they made Turkish coffee it tasted like an Italian long black. I can only report on my own experience.
Seeing youre comment made me sad, loved that western bacon burger. No way HJs and MDs is even close to that delicious master piece. You sux for not supporting the greatest non fish&chip shop burger. 😂😂
Every Maccas in Australia serves McCafe coffee. And the vast majority serve McCafe treats. McCafe is an Aussie invention from Melbourne. The world's first McCafe was opened there in 1993.
@@gingercat777McDonalds has been shipping trainers out of Melbourne to train their staff globally in how to make coffee. In Australia, you sell good coffee or you don’t sell coffee at all. Australians have cappuccino machines in their own homes.
@@gingercat777 What part of Woop Woop are you from that they only started making barista coffee in the last decade? They've been doing it for nearly 30 years in the rest of the country.
I walked into a Starbucks in Melbourne years ago. There was nothing I knew on the menu, it was all to large with syrup, and the staff wanted me to order and piss off. Now its only for the tourists that have no taste.
Cause Starbucks coffee is 💩. And Aussies don’t like aggressive pushy Yanks when all those regional towns have Cafes owned by locals ❤ McDonald’s McCafe is an Aussie idea. 🇦🇺You’re welcome America 🇺🇸 ❤
The Italians got here first 🤣 I mean they got to America too, so the interesting Q is why espresso didn't take over there. Maybe American coffee culture was already set? Australia was a British tea-drinking place before the Italians, so maybe they got to set the coffee-culture by being first.
A couple of possibilities - got to do something with the excessive production of high fructose corn syrup, and somehow they've developed a taste for the weaker brew that their soldiers had to endure in order to extend their coffee rations
G’day Guys. You do know that it’s way worse than this video indicates. In essence this video is actually a sort of face saving device. Sure they absolutely had to admit that they failed (it was spectacular after all), but they put a lot of spin in this video, some of which is a downright lie. No joke. To say they came in to rapidly and didn’t give us a chance to develop a taste/appetite. This “too available” line is utter crap, and it makes no sense. The only way that Starbucks can adjust to Aussie culture, and not just serve the tourists and Asians (they do have a toehold their btw) is to actually change their coffee beans totally and their prices and their business model, In other words, not be like Starbucks found elsewhere. The thing is, we never would have, as it smells like crap, just walking past the door. Also, the biggest absolute lie is when they talk about the Global Financial Crisis, we’ll guess what mates, it didn’t actually hit Australia, we avoided and even grew our GDP, we didn’t even have one quarter that went into the tiniest little recession. So that is all pure excuse making and face saving at its pathetic best. The one perfect bit of truth was when he said that we simply didn’t care when they left. And it wasn’t just the Italians btw, the Greeks also had a huge influence too, especially in Melbourne. Btw Melbourne had the second biggest Greek population after Athens itself. In short, we have a huge Greek and Italian culture. And also Gloria Jeans is now slowly disappearing too. So whilst the tourists might decide to drink it, and the stores are slowly coming back over time. It is indeed the tourists or the recent Asian immigrants (we do get a lot of Chinese immigrants here btw) who are the bulk of their customers, to us Aussies however, it’s still a failure here, simply because we just walk right past it to go to one of many different coffee shops that are literally all over the place. In my local Shopping Centre (Mall for you guy), there are coffee shops spread throughout the entire centre and not just in the food hall (eating area). And in the various food halls, there is at least two to three dedicated coffee shops. And it’s not just coffee shops, even the like of Fish and Chip shops (and other local fast food joints in general) have professional Barista machines, they are literally everywhere. The local computer store (before he retired) even sold barista made coffee. Good coffee is literally everywhere and great coffee is very easy to find and absolutely superb coffee can at least be found in every suburb everywhere. And they are all different too, so if you don’t like the blend from one shop, just go about 50 to 100 meters until you find another store. Just look at google maps, pick a likely suburb and ask it how many coffee shops are there. And these will mostly by street side shops and not just those found in the various shopping centres.
Australia has REAL coffee thanks to the fact of our immigrant communities. Italians, Greeks, Turks, Ethiopians and Vietnamese all have coffee traditions. I live in Melbourne so I can access any of these coffee traditions within an easy walk of my house. starbucks tastes like American candy coffee. It's genuinely horrible to me.
I think what most people miss in discussing this, is that our differences in coffee culture reflects our differences in attitudes to society and personal values. USA = get your quick fix of stimulant and get back to work - no time to relax or spend time with friends. Australia = coffee drinking (whether in a café or at home) is time to relax & spend casual time with good company - both of which we value highly.
I can tell you why Starbucks failed in Australia... because it's sh*t. I have never had a most disgusting coffee ever before or since. Here in Aus, we have barista coffee on every corner. You should come to Aus to find out. 👍
Maybe if Starbucks sold coffee instead of dishwater they might have survived. Then again, Melbourne has more coffee shops per capita than any other city in the world. My wife and I live in the suburbs, but there are 4 coffee shops within a 5-minute walk, and at least a dozen within a 15-minute walk.
American coffee is like puddle water compared to Starbucks. All is not lost. If you’re in say NYC and you type into google Australian coffee near me, it will tell you where to get good coffee.
Gloria Jeans has disappeared in Western Australia. But Starbucks are trying again - the first store opened up last month. But not in Perth - they chose a suburb on the edge of the metropolitan area.
Go into a Starbucks in Aus and it'll be 99% tourists. Starbucks saw Australia as big coffee drinkers and thought "hey, we do coffee.. They'll love us" so so so wrong. Australia coffee is so good it's recognisable when you goto a different country. I've been able to identify Australian barista made coffee in London, Seoul and singapore just from taste
Australians have a discerning palate when it comes to coffee. We have been spoiled by so many Cafe's with exceptional coffee and Starfucks tasted muddy in comparison, I have tried their product several times over the years and could not drink it all, I wound up dropping it in a bin.
Good reaction. Understand that a big part of the deal is because of what happened in Australia right after ww2. In short, we had a MASSIVE influx of immigrants, and much of that, contrary to previous, wasn't from the UK. Instead, there was a lot of people from southern Europe and the Middle East - Greece, Italy, Turkey, Lebanon and similar . The first thing a lot of these new arrivals did when they could was set up their own businesses, frequently coffee shops. It is worth noting, btw, that from the 1980s, Melbourne officially had the world's second largest Greek population, beaten only by Athens. These days in Australia, most mom'n'pop food places can provide a decent cup of coffee. Even McDonalds jumped on this bandwagon, and the model they developed here has been successful enough to export to franchises in other countries. By contrast, Starbucks basically came riding in, expecting it to be just like North America. Only it wasn't. To most Aussies, Starbucks is something you feed to tourists who don't know any better.
Melbourne is the capital of coffee culture in Australia- The very first Italian Coffee Espresso machines (brought by Italian immigrants in the 50s) was in Lygon St- shop owners then started importing Italian food products and it came to be know as little Italy. Great cultural history in that place!
Well it's 2024 and I don't know any Aussie who thinks Starbucks is the place to go get coffee. I could be wrong there may be some, but I certainly don't know them. So ah I don't know what this come back was. 😂
Its the same story here in New Zealand. Lots of Kiwis have lived and worked in Australia and may worked as baristas. So we imported the coffee culture, even though we don't have a lot of Greeks or Italians living here.
I just googled Starbucks in Aus. Google isn’t always correct. *How many Starbucks locations are there in Australia? There are 69 Starbucks locations in Australia as of March 01, 2024.
Starbucks are in Melbourne and they seem to have a reasonable amount of customers.They are guarded by police, at least on Sunday when the peace protest is held. Apparently Starbucks support what Israel are doing in Gaza
@@_alifeallmine_ I totally agree with you. We have so many wonderful cafes in the cities and suburbs. In my small suburb we have a wonderful barista, a senior family member makes all the cakes. It’s a lovey atmosphere with apparently brilliant coffee (apparently yes, as I hate coffee lol, I’m a tea drinker lol). And staff and customers are on first name basis. I’ve never been to Starbucks, but I’d ’assume’ the coffee and atmosphere isn’t the same.
It might surprise you boys, but you make your best coffee with a pot boiling water on the stove with ground coffee. No machines, no filters, just strong good coffee. Real Coffee !
Australia has a huge coffee culture, and we have the Italian immigrants who arrived in the 1950/60’s to thank for that. Starbucks was trying to break into a very established market, plus, their coffee sucked.
Italians have coffee milkshakes as you call them but not with all that sugar and never use Syrup in it. I grew up with it. I guess you can call it Iced Coffee as they do today but we also used Ice Cream or milk or plus with alcohol in it and so on.
Least popular in the UK. I never go there. I don't rate them or their coffee. Nothing that sets them apart from anyone else. There are many more popular chains. I prefer the small independent places.
Oh this makes me laugh! I remember Starbucks coming here to Sydney, it was one of my friends birthday we went to the movies to watch something as a group, came out went for some coffee and Hot Chocolates to have as it was a cold day. And in one of the city Starbucks at the time we all ordered, everyone else got their order first the hot chocolates took forever to make which is bazar for a hot chocolate. By the time I got called for my drink sat done and sip legit it was a cold hot chocolate that was more water then chocolate I had to spit it out, my friends who ordered coffee did the same we all up and left and through out our drinks outside it was the most disgusting drinks we ever had and we never went back! Warned my other friends and family off Starbucks at how bad their Coffee and HC were. We needed up walking past Gloria Jeans Coffee and went in ordered again and I kind you not from what my friends said as I'm not a coffee drinker it was coffee perfect coffee, and me and 2 other friends ordered another Hot chocolate and it was a hot chocolate that was at the perfect temperature for a HC to be! Will forever go to a Gloria Jeans store then to a Starbucks!
When I went to America.. Starbucks was the only option for a "good" frappe but it tastes like sugar water... in Australia we have so many places with ACTUALLY GOOD drinks with real milk and flavour. Starbucks simply tastes like shit... we don't go for things just for the hype.
My business was for Tourists and for the locals. You need to broaden your customer base for it to work. Diverse your business and some things no one ever mentions are the weather (which plays a part in selling and people visiting) and the ambience. Location plays a part and need to research your location for what is around, parking options, or transport options nearby, and the clientele around the location.
At one of our local coffee shops in Perth they have big dicussions on where the coffee was grown and how you can taste a touch of this or that in each of the different beans they offer. You can watch the big bags of beans being ground while you are drinking your coffee as well. Unfortunately they snub you a little if you just want a latte or a cappuccino.
My curiosity about Gloria Jeans being so popular could be the fact the most recent information seems to be from last decade. I’ve only ever known of a small handful of stores in the metropolitan area and most have shut down.
The Funniest Thing is They also Exploded in The UK Too ! But We Have COSTA CAFE NERO’S AND EVEN THE LOCAL GREASY SPOON CAFES TOO ? In my local area Of Chiswick Back in 2003 or so They Had 4 Starbucks in The High Street and Today They are all gone ! But they have 2 Cafe Nero’s and a Hand Full of Cafes and Restaurants including Hotel Chocolate and Private Owned Coffee Shops that have nothing to do with Starbucks and as for Subway I think it is The same thing ! I mean way would you want a go and Get a Coffee at £3.00 a Go then go into The Revile Like COSTA NERO’S AND GET A COFFEE FOR AROUND THE SAME BUT THEY LET US SIT INSIDE FOR HOURS WITHOUT THEM KICKING US OUT ?.
The literally closed overnight. I stopped in the night before for the newspaper. The next morning, 14 hours later, the windows were blacked out and closed, sprayed across the main windows.
They failed because their coffee is disgusting. Had one and only one in Bali quite a few years ago and still looking for the coffee. Hot milk is horrible and tossed it out. Thought maybe it would taste better at 5am in Singapore at Changi. That landed in the bin too. This is why it failed in Australia not because they started too many shops too quickly. Will not waste any more money on Starbucks
Starbucks thought Aussies would flock to their US type coffee. But we Aussies are coffee snobs and we don't accept this high price muck that passes itself off as coffee from Starbucks. Yes Starbucks didn't do any market research into what Aussies like. It's like Chinese restaurants where the food they serve is what Aussies like and is different to what you can buy in China. If they served what can only be bought in China in Australia then Chinese restaurants would have failed here. What they serve here is Australianised Chinese food and Starbucks should have done the same but in their arrogance they took us for granted and failed. Starbucks: Australians are the same as Americans, no we're not.
I can't believe you thought McDonald's had the coffe we liked lmao. McCafe stared out so horrifically bad in Australia that they had to make an ad for us specifically to say "we made the coffee less shit pls come back 🥺 and stop complaining!!😡" The ad featured a nitpicker who told off a bus driver for being late and was generally annoying, butthen he goes to McCafe and gets his order served perfectly. They portrayed us as nitpickers for calling their coffee what it was: BAD!!! 😂🤣
My family has grown coffee in the highlands of Kenya for over 75 yrs. Today, over 90 percent of our production is bought by Starbucks. Yet, Kenya doesn't have a single Starbucks outlet. Instead, we have local start-ups, notably Java House, which cater better to local tastes. Kenya also has no McDonalds and only five Burger King francises, all in Nairobi.
Gloria Jeans Coffee is crap and that's from an Australian who was born to Italian parents and grew up with Italian coffee and drank coffee in various places.
Australian here I remember when they opened here I went once got a coffee .. overly hyped crap coffee. Even the 7/11 coffee from the servo was better 😂
Australia is to coffee as New Zealand is to meat pies, you can travel just about anywhere in the country and find a great one. Even Hungry Jacks makes better coffee than Starbucks, when you are bested by a burger joint at the thing you exist to do it’s time to go home and not come back 😂
My first visit to USA was a lay over at LA airport. Went to a Starbucks asked for an iced coffee, my eyes nearly fell out, dropped jaw I said that’s not an iced coffee, coffee with iceblocks!!! For us Aussies iced coffee is coffee, milk, ice cream and cream! Try it! Then all one could get was percolated coffee, that’s like stewed coffee
I'm Australian and drink coffee twice per day. Starbucks and Gloria Jeans have horrible coffee. It's just really really bad. It's basically undrinkable. I've travelled the world and the two countries with the best coffee are Italy and Australia. The worst coffee in the world was America. It was also extremely expensive in America.
The truth is even funnier. We watched this video in Uni and broke it down as a case study. Starbuck is essentially a sugary drink that's very much bubble tea before it became popular. They came in hot trying to sell it before there was an apetite for it and failed. Pretty much as soon as they left, bubble tea took over what they started. And as of the time of the video, Starbuck tried to come back in 2018 but this time targeted the tourists first. And who doesn't remember what happened to tourism the year after?
Came to note about McCafe's being an Australian concept. Thumbs up to those who already righted the ship on that one! Married to an American and I lived in the US for 14 years. The big difference between coffee there and here is simple. Individuals. My mother in law when she came to visit, demanded to go to the local cafe every day, not because the stuff we could make at home (Instant and actually quite good!) but because the baristas made...each...cup..individually. There was not one pot that tasted like it had been left to rot for a week. So yeah, if you think that Aussies dislike US coffee... Absolutely! Enjoy your vids guys, thanks!!
I tried Starbucks when they first started in Australia. It was as if they thought we'd never heard of espresso before and they were going to rock our world with their coffee themed children's drinks. Dr Pepper flunked out similarly when they came to Australia. Massive national advertising campaign on the scale of Gabbo coming to Springfield and people were actually pretty excited... and then it turns out to taste like carbonated cough syrup.
As an American living IN Australia two things: 1. Australia already had a rich Coffee culture. And in Australia, when they say 'coffee", they ALWAYS mean some sort of espresso drink. This is what happens when you have a large Greek and a large Italian community already there. Coffee shops are literally EVERYWHERE in Australia. In face, having lived in Seattle for a time, the coffee culture in all of Australia is much like it is in Seattle, where the best coffee comes from places not named Starbucks. 2. The coffee culture In Australia uses a lightere roasted bean that what Starbucks does. Typically, when you see baristas in Australia, is a lighter roast, slightly darker than a City Roast, rather than the burned Vienna that you see at starbucks. The difference means a bean that they can taste the terrior of the bean, rather than just the roast profile. This is why you have such diversity in coffee in Australia, particularly in Melbourne Yeah, Starbucks in Australia, mostly in urban areas, for tourists who don't know any better, or just are too afraid of anything else.
Starbucks tastes like dishwater. Down here our coffee is cheaper and it's not all about turnover we sit down for a coffee not just in and out but a good coffee can take a hour or more depending on the company your with.
Since this Starbucks(shit coffee) was made Gloria Jeans has also virtually disappeared from the Australian market. Their failure though was due to different factors. At the time of the marriage equality debate, Gloria Jeans, whose overriding company was right wing religious, invested so much in the anti equality debate, totally against the majority viewpoint, that the backlash from regular Australians caused the virtual collapse of the company. In my area their stores were always busy, but virtually overnight they would only have 1 or 2 customers in the stores. In my city most shopping centres had a Gloria Jeans, which had quite good coffee, now I don't think that there is a single one here.
That's unfortunate. I think we were wrong about gay marriage. Look at how far the agenda has been pushed now. If you question your young child's transition they can be taken away.
It wouldn’t have mattered how slowly they were at launching their brand in Australia, they didn’t research the local market and the cost vs quality of the Australian coffee culture and are being disingenuous (saving face) when they say they rolled out too quickly. I, like every member of my family, have my own Espresso machine at home and for $20 can get a bag of great beans that last me a month, but will pay $5 for a great coffee in a cafe to catch up with friends AND McCafe in Australia makes a proper coffee. Starbucks was a once and done for me … overpriced sweet dishwater.
Australia has SO MANY excellent independent coffee shops with expert baristas, and Australians love good coffee. It makes me proud to be an Australian that Starbucks failed.
Ima go the Vietnamese smoko shop on the corner why would I go star bucks
Me too 🇦🇺
I remember trying Starbucks for the first time in 2005 and it was so bad. Like McCafé has been a thing since the 1990s, like MCDONALD'S of all chains did way better coffee back then.
Starbucks coffee tastes 💩 from the people of Australia 🇦🇺
💯 correct, it's bloody awful
Oath complete rat shit
I’m surprised all the woke flogs weren’t all over that yank shit regardless of how it tasted
So true
It’s for poofdaz not blokes
How it failed? Easy, we simply don't drink that crap. I love how he thinks given time we would "develop a taste for it". News for him, us Aussies, we are coffee snobs. We don't just expect okay coffee, we expect great coffee, and we have great coffee on every corner. Why would we buy something that is not only more expensive but tastes like it was made on overly sweetened toilet water?
NZer here -we are also coffee snobs. If a trained barista didn't make it we're not buying it.
@@joandsarah77 perfectly said.👍
@@lobstermashkiwis do great coffee…from an Aussie. I always order a trum flat white 😂😂
@@lobstermash ditto, unless it's a Dare/Farmer's Union Milk Premix
@@Flirkann So noted - thanks for the tip.
The commentator is wrong. Starbucks failed because we think it is crap not because they opened too many.
They did open too many. The correct number would have been zero.
Exactly and the idea that they could target tourists, not even the Vietnamese people would drink Starbucks.
@@21gioni we viets came with our own coffee culture. we enjoy very strong coffee flavours, and we can order 1 cup of coffee and sit for hours socialising. Also, our coffee prices tend to be on the lower side.
@ I love Vietnamese coffee and I happy that it is available in Australia too.
I have also learned how to make it at home for my wife’s family
Pretty much yeah, there's stories of Greek and Italian families coming over with nothing but the clothes on their backs and the one piece of luggage being an espresso machine.
Too available for Australians?
Noooo, it's CRAP coffee and don't get me started on the syrups......
yeah but the guy was too professional to say that because he probably still has to work with them (and likely Starbucks would find some reason to sue if he came out and said 'it's crap' )
As a New Zealander, even if I’m after a ‘grab and go’ caffeine fix I wouldn’t touch Starbucks. We take our coffee as seriously as the Aussies do, and we’re not drinking whatever it is that Starbucks serve.
Drip coffee, overboiled, several hours old, all the flavour gone and less caffeine than an espresso. Even Aus/NZ had good enough coffee well before Starbucks came down under.
We have ANZAC taste.
Australia New Zealand Awesome Coffee.
Starbucks is horrible coffee. Everyone I know who tried it once, never did again.
Yep.
The coffee at Starbucks and Gloria Jeans are both crap imo. Why would you go to either when Australia has so many places to buy amazing tasting coffee?
@@paulineryan579 I will give Gloria Jeans a pass, because my late mother was not a coffee drinker unless we met up at a Gloria Jeans … it was passable with a double shot of Espresso.
Yep one cup when they began and never again
Yes Starbucks and Gloria Jean...foul coffee, nothing to do with going too fast. If it was good coffee it would have been a huge success rather than just a suck.😂
Australians like to drink genuine coffee,not that coffee flavoured,over sweetened,sickly drink that Starbucks dished out.
In Australia we know what decent quality coffee is. Starbucks is nowhere near that and if all Americans like Starbucks it’s because they’ve never had decent quality coffee.
I don't think it's so much that Americans have ever had a decent coffee, it's just that they've never actually had coffee, coffee as the rest of the world knows it. :)
@@DanDownunda8888they don’t know much about tea either
Yea how do you develop a taste for crap !
It’s just word salad.
@@splashpitbeer tastes like carbonate urine but Americans and pretty much every country on Earth loves that crap.
when tourists try aussie coffee they don't go back to Starbucks lol
Back in my university days, I'd drag first year exchange students to quality cafes, and like in their final year I'd see them showing new students from their home country round telling them that everything they knew about coffee was wrong and bad. Except the Vietnamese kids, Vietnamese coffee is excellent.
I am astounded Starbucks is anywhere. It is the worst coffee available. The most insipid, tepid drink. My first taste was disgusting. As Starbucks is a franchise I mistakenly assumed it was just the cafe I was in. NO, I have tried Staŕbucks in several countries and every time absolute garbage. I now will do without rather than drink the slop Starbucks calls coffee.
I had one cup...well, about a third of a cup. Chucked it in the bin and went to find a decent coffee elsewhere.
Not in USA. Its the best coffee you can consistently get there. It's all relative.
@@chrsmcfrlnno it’s not. I tried it ONCE in the USA and it was a weak, putrid frothy drink of nothing. I looked for different coffee shops, although not great, far better than Starbucks.
@chrsm
That doesn't say much for Americans and their taste buds.
Keep in mind that in the USA they where competing against places that served drip filter coffee. eithereblack or with "creamer" whatever that stuff even is.
I liked it when you thought that McDonals McCafe was the American company that did succeed with the coffe market in Australia.
Seeing as McCafe actually started in Australia to start with you might be on to something.
McCafe has no quality control. The quality of the coffee is a roll of the dice on the barista working the shift
Aussie here. Basically, what regular Americans drink or expect for it to taste like, isn't recognisable to even bogan Aussies! I have lived the USA. Travelled to 21 states, so I am au fait with this topic!😆 Fresh roasted, smaller sizes and made with skill. It's an important topic to Aussies! Who makes good coffee around your neighbourhood??!! Luckily, in my neighbourhood, I am spoilt for choice.😊
ditto experience in the USA
Also ditto'ing this as well!!
Those "analysts" claiming the failure of this garbage franchise was due to its speed of rollout are clueless. Australian coffee is the best in the world and Melbourne coffee is the best in Australia. Coffee came to Melbourne to be perfected and Starbucks stood no chance. People are loyal to their cafes and even in the darkest days of COVID lockdown, people went to their favourite cafes to drink coffee in the streets and be with other people for a little while thus keeping their place alive. Nobody gave a rats arse about Starbucks.
Australia doesn't have the best coffee in the world. That's just self-admiration speaking.
Australians not only have the best cafe coffee but we also make great coffee at home.
I've not purchased a coffee for 2 yrs now. And now I'm into butter coffee I definitely only drink it at home.
He he, they are so wonderfully deluded. I can get better coffee from a street vendor caravan on a morning stroll.
@thevannmann I have had coffee all around world. & Melbourne does have the best in the world.
My coffee shop actually did local home delivery during Covid. It was fantastic. For the normal price too.
Australia, especially MELBOURNE, the capital of the state of Victoria, are the coffee snobs of the world. The Italians emigrated to Oz after WW2 and brought their coffee culture with them. We have the best coffee and cafes with great and individually different ambience. We socialise over coffee and in the cafes which are MANY and EVERYWHERE , moreso than the chain-store food and drink places. So why would we drink the American Starbucks sh!t in stead!? If I see any tourist going into a Starbucks, I inform them of a better coffee cafe nearby.
Italian immigration era was the 50' and 60's. The 1990s saw the emergence of a specialty coffee culture, and coffee roasting began to evolve accordingly.
The Turks, Austrians and Greeks who turned up in Australia after WW2 had their own coffee culture - Melbourne particularly has a blend of all of those along a Vietnamese take on French pastries…
There are over 500 coffee shops just in the square mile of the CBD of Melbourne. Every town in Australia, even small ones have coffee shops. Good luck finding a Starbucks. Australian coffee is the best coffee in the world. Starbucks in Australia exists to serve the foreign tourists. The funny thing is that tourists who taste Australian coffee don't go back to Starbucks. There are Australian coffee shops in New York that are doing a roaring trade.
I live in rural Queensland, we literally have 5 places in our town to go sit and enjoy great coffee.
Vietnam coffee is the best in the world :)
@@garyspeed8961 We have Vietnamese coffee in Australia.
@@kennethdodemaide8678 yes but its aways better on a plastic stool in a Hanoi side street :)
@@garyspeed8961 Saigonese coffee is better.
You know Mc Cafe was an Australian invention\
Concept, not invention. 🙏
@@skincolouredcrayon8893 If you conceive something and then implement it, I think you may just have invented something.
@@skincolouredcrayon8893
Nope invented in Australia.
That's right just like Starbucks failed maccas failed as well.
Maccas decided to do small cage trials to get something right.
Has it's own coffees etc also gets limited coffees in maccas and i don't mean limited drinks.
Limited coffee bean mixes
@@skincolouredcrayon8893Melbourne
And it’s a perfectly good coffee.
I’m not sure Gloria Jeans is still here…it’s pretty awful too, in my book.
When I went across the US in 2010, the only reason we went to Starbucks was “free internet”. They opened a Starbucks in Lygon St which is the epicentre of fine Italian restaurants. Didn’t last long…the only people you ever see in Starbucks are Asian tourists. 20 oz is too much, too many flavoured and frappes…I’d certainly never buy one.
Tbh it really just came down to the fact the the coffee van parked down by the beach has better coffee for cheaper so why go to Starbucks?
Shhhhh, strategists are being paid.
Starbucks can’t blame Australia for the GFC playing a part in their failure. Australia was the world’s number one economy during the Global Financial Crisis and one of the very few countries that didn’t go into recession due to the way our government handled it. The parent company in the US could no longer prop them up due to the effects of the GFC there.
The GFC didn't touch us because we have an underdeveloped financial services sector, we have Super (it's a long story), and our economy was booming due to primary industry/rapid growth of China at the time.
@@RandR55 Nah. It's because of our ultralithic economy. We're beyond the paleolithic, the mesolithic, and the neolithic, Australia is an ultralithic economy that sells the rocks underpinning modern society.
We got the red rocks and we got the black rocks and when you put the two together you get steel which isn't a rock but that's okay because it does roll and we also got these really cool green rocks that glow in the dark. You buy rock. We get rich. Ugh, ugh? Ugh.
Also, because (neo-)LIberals don't understand how economies work.
Mc Cafe started in Melbourne Australia
Came here to find this. USA is being taken over by the Australian coffee.
1st trial store was in Wagga Wagga
We all make mistakes😉
We live in a small semi rural town in QLD 1900 population we have 3 coffee shops all are thriving, Starbucks wouldn’t survive a week.
Rural tourist town of about 3500. There's close to 10 cafes in our little town and at least another four out of town at different tourist venues. And that doesn't include McDonalds on the highway just out of town. You go there only if you're desperate.
I had Asian co-workers in Melbourne who would walk a kilometre or two to buy Starbucks coffee and acknowledged that it was far more expensive and inferior to the coffee served downstairs of the office tower we worked in. The only reason they could come up with to explain their behaviour was that it is part of their culture to be affiliated with brands for various types of products and to be seen with that product in your hand. That is one of the most messed up things I have heard of that defies logic and I am starting to understand how the rat race in Asia and other parts of the world are driven by brand familiarity and snobishness for a lot of things. Melbourne apparently serves the best coffee in the world.
I'm from Melbourne and I can vouch that we do have the best coffee, and I've travelled the world.🇦🇺
I remember the first time I travelled to America as an adult, was staying in Anaheim and went into a Starbucks to get coffee. The first thing was there was no simple, flat white, espresso coffee, so I got as close as I could, but first sip I didn't understand what I was drinking, like, I didn't ask for sugar, plus, where's the coffee and why do I have enough for three people? ✌❤
We have had southern Europeans bringing good coffee in Australia since the early 20th century. Good job!
The main reason is when the Italians came here and the Poms were drinking tea and only instant-powered coffee (I think it was introduced by the soldiers from WWI when they served with the yanks) was available. Many Italians started coming back with espresso coffee machines and getting better beans imported and started opening cafes but not many at the time. It boomed mainly after WWII and about the 1950s, for espresso coffees and cafes started to get more popular, and they eventually started booming too. Even though a couple of Italians were on the first fleet, it wasn't popular until the 1950s or thereabouts.
I think we should include the fact that Melbourne has the third largest Greek population in the world after Athens and Thessaloniki. Many of the Greeks are renowned in the cities and towns for running the local milk bars so they also introduced the locals to the European style of coffee. I’m in Sydney and we have the “Little Italy” area of Leichhardt and surrounding suburbs. Türkiye is another of our traditional migrant groups, another big population of coffee drinkers.
@@r.fairlie7186 Greek Coffee is like thick mud and is boiled with coffee grounds, milk, and sugar. Therefore it is NOT espresso coffee and the machines are Italian ways of making coffee. Greek coffee is completely different and is the same as Turkish coffee and Turkey took over Greece for about four centuries and maybe the reason why they are the same. Plus the Greek population only started in 2004 when it was the 2nd highest in the world against Greece and now it is the 3rd highest. Sorry, but I had to correct you.
@@r.fairlie7186 PS milk bars aren't cafes that were started by Italians. So that is probably another reason why the coffee is different. The first commercial cafe coffee machine and cafe was in 1928 and even though there was coffee before that Italians were on the first fleet. Those coffees were different from the one started back in 1928 on a commercial level.
@@Mav_F The main point I was making is that we’ve had at least two generations of history of people from those three European countries who introduced a coffee culture that was far better than what the Anglos and Celts were used to. In my home town our Greek cafe owners used a Gaggia coffee machine. When they made Turkish coffee it tasted like an Italian long black. I can only report on my own experience.
Our baristas are amazing and everyone chats to everyone else
Carl's Jnr has given up and is closing down all their stores. Another win for Australia.
Cos their burger is tasteless
Seeing youre comment made me sad, loved that western bacon burger. No way HJs and MDs is even close to that delicious master piece. You sux for not supporting the greatest non fish&chip shop burger. 😂😂
Every Maccas in Australia serves McCafe coffee. And the vast majority serve McCafe treats. McCafe is an Aussie invention from Melbourne. The world's first McCafe was opened there in 1993.
I didn’t know that, I just commented that Maccas coffee is better than Starbucks
Yeah, but they only started doing barista coffee not even 10 years ago...they stuck with their frothed coffees thinking they were a coffee shop.
@@gingercat777McDonalds has been shipping trainers out of Melbourne to train their staff globally in how to make coffee.
In Australia, you sell good coffee or you don’t sell coffee at all.
Australians have cappuccino machines in their own homes.
@allangibson8494 It's espresso machines and I live in Australia 😉
@@gingercat777 What part of Woop Woop are you from that they only started making barista coffee in the last decade? They've been doing it for nearly 30 years in the rest of the country.
I walked into a Starbucks in Melbourne years ago. There was nothing I knew on the menu, it was all to large with syrup, and the staff wanted me to order and piss off. Now its only for the tourists that have no taste.
Even when they opened, McCafe was already established and pretty decent, not as good as the typical corner cafe, but far superior to Starbucks.
Aussies often have the patriotic sense of support the Australian small business.
Proof that Australians won't pay 5 bucks for a cup of hot milk.
Cause Starbucks coffee is 💩. And Aussies don’t like aggressive pushy Yanks when all those regional towns have Cafes owned by locals ❤
McDonald’s McCafe is an Aussie idea. 🇦🇺You’re welcome America 🇺🇸 ❤
The Italians got here first 🤣
I mean they got to America too, so the interesting Q is why espresso didn't take over there. Maybe American coffee culture was already set?
Australia was a British tea-drinking place before the Italians, so maybe they got to set the coffee-culture by being first.
A couple of possibilities - got to do something with the excessive production of high fructose corn syrup, and somehow they've developed a taste for the weaker brew that their soldiers had to endure in order to extend their coffee rations
Yes and Lygo St Melbourne was where the first espresso machine was set up!
Keep Starbucks out please. We also have great clean food so keep their processed junk out too.
G’day Guys.
You do know that it’s way worse than this video indicates.
In essence this video is actually a sort of face saving device.
Sure they absolutely had to admit that they failed (it was spectacular after all), but they put a lot of spin in this video, some of which is a downright lie. No joke.
To say they came in to rapidly and didn’t give us a chance to develop a taste/appetite.
This “too available” line is utter crap, and it makes no sense.
The only way that Starbucks can adjust to Aussie culture, and not just serve the tourists and Asians (they do have a toehold their btw) is to actually change their coffee beans totally and their prices and their business model, In other words, not be like Starbucks found elsewhere.
The thing is, we never would have, as it smells like crap, just walking past the door.
Also, the biggest absolute lie is when they talk about the Global Financial Crisis, we’ll guess what mates, it didn’t actually hit Australia, we avoided and even grew our GDP, we didn’t even have one quarter that went into the tiniest little recession.
So that is all pure excuse making and face saving at its pathetic best.
The one perfect bit of truth was when he said that we simply didn’t care when they left.
And it wasn’t just the Italians btw, the Greeks also had a huge influence too, especially in Melbourne. Btw Melbourne had the second biggest Greek population after Athens itself. In short, we have a huge Greek and Italian culture.
And also Gloria Jeans is now slowly disappearing too.
So whilst the tourists might decide to drink it, and the stores are slowly coming back over time.
It is indeed the tourists or the recent Asian immigrants (we do get a lot of Chinese immigrants here btw) who are the bulk of their customers, to us Aussies however, it’s still a failure here, simply because we just walk right past it to go to one of many different coffee shops that are literally all over the place.
In my local Shopping Centre (Mall for you guy), there are coffee shops spread throughout the entire centre and not just in the food hall (eating area).
And in the various food halls, there is at least two to three dedicated coffee shops.
And it’s not just coffee shops, even the like of Fish and Chip shops (and other local fast food joints in general) have professional Barista machines, they are literally everywhere.
The local computer store (before he retired) even sold barista made coffee.
Good coffee is literally everywhere and great coffee is very easy to find and absolutely superb coffee can at least be found in every suburb everywhere.
And they are all different too, so if you don’t like the blend from one shop, just go about 50 to 100 meters until you find another store.
Just look at google maps, pick a likely suburb and ask it how many coffee shops are there. And these will mostly by street side shops and not just those found in the various shopping centres.
This
Preach it!
Australia has REAL coffee thanks to the fact of our immigrant communities. Italians, Greeks, Turks, Ethiopians and Vietnamese all have coffee traditions. I live in Melbourne so I can access any of these coffee traditions within an easy walk of my house. starbucks tastes like American candy coffee. It's genuinely horrible to me.
I think what most people miss in discussing this, is that our differences in coffee culture reflects our differences in attitudes to society and personal values. USA = get your quick fix of stimulant and get back to work - no time to relax or spend time with friends. Australia = coffee drinking (whether in a café or at home) is time to relax & spend casual time with good company - both of which we value highly.
STARBUCKS FAILED BECAUSE IT IS SHIT COFFEE, EVERY LOCAL CAFE HAS BETTER COFFEE
Even McCafe is about as good as Starbucks, cheaper and more convenient.
@@RallylabsMcCafe is 100 times better than Starbucks... but then, 100 times nothing is nothing.
@@RoxanneHudson-dd3bs McCafe is pretty average, its just not offensive to the tastebuds the way Starbucks is
I can tell you why Starbucks failed in Australia... because it's sh*t. I have never had a most disgusting coffee ever before or since.
Here in Aus, we have barista coffee on every corner. You should come to Aus to find out. 👍
Maybe if Starbucks sold coffee instead of dishwater they might have survived. Then again, Melbourne has more coffee shops per capita than any other city in the world. My wife and I live in the suburbs, but there are 4 coffee shops within a 5-minute walk, and at least a dozen within a 15-minute walk.
Gloria jeans is now bust also, the coffee was not good
I thought it was still better than Starbucks.
@@msyoungau i always thought it was too pricey. i dont think i ever got around to properly trying it
American coffee is like puddle water compared to Starbucks. All is not lost. If you’re in say NYC and you type into google Australian coffee near me, it will tell you where to get good coffee.
Gloria Jeans has disappeared in Western Australia. But Starbucks are trying again - the first store opened up last month. But not in Perth - they chose a suburb on the edge of the metropolitan area.
Same goes for USA beer
Go into a Starbucks in Aus and it'll be 99% tourists.
Starbucks saw Australia as big coffee drinkers and thought "hey, we do coffee.. They'll love us" so so so wrong. Australia coffee is so good it's recognisable when you goto a different country. I've been able to identify Australian barista made coffee in London, Seoul and singapore just from taste
Australians have a discerning palate when it comes to coffee. We have been spoiled by so many Cafe's with exceptional coffee and Starfucks tasted muddy in comparison, I have tried their product several times over the years and could not drink it all, I wound up dropping it in a bin.
4:35 no GFC in Australia in 2008 , we where booming , the Australian Dollar was worth more than the US dollar
Good reaction. Understand that a big part of the deal is because of what happened in Australia right after ww2.
In short, we had a MASSIVE influx of immigrants, and much of that, contrary to previous, wasn't from the UK. Instead, there was a lot of people from southern Europe and the Middle East - Greece, Italy, Turkey, Lebanon and similar . The first thing a lot of these new arrivals did when they could was set up their own businesses, frequently coffee shops.
It is worth noting, btw, that from the 1980s, Melbourne officially had the world's second largest Greek population, beaten only by Athens.
These days in Australia, most mom'n'pop food places can provide a decent cup of coffee. Even McDonalds jumped on this bandwagon, and the model they developed here has been successful enough to export to franchises in other countries. By contrast, Starbucks basically came riding in, expecting it to be just like North America. Only it wasn't. To most Aussies, Starbucks is something you feed to tourists who don't know any better.
Melbourne is the capital of coffee culture in Australia- The very first Italian Coffee Espresso machines (brought by Italian immigrants in the 50s) was in Lygon St- shop owners then started importing Italian food products and it came to be know as little Italy. Great cultural history in that place!
Well it's 2024 and I don't know any Aussie who thinks Starbucks is the place to go get coffee. I could be wrong there may be some, but I certainly don't know them. So ah I don't know what this come back was. 😂
Its the same story here in New Zealand. Lots of Kiwis have lived and worked in Australia and may worked as baristas. So we imported the coffee culture, even though we don't have a lot of Greeks or Italians living here.
I’m Aussie. I would never give Starbucks 1 cent. That’s a big corporation that I don’t want to support.
How did we do it? We didn't spend money on their substandard coffee. Australians know what a good coffee is, and it ain't starbucks.
I just googled Starbucks in Aus. Google isn’t always correct.
*How many Starbucks locations are there in Australia? There are 69 Starbucks locations in Australia as of March 01, 2024.
They haven’t even doubled the paltry 39 Stores quoted in this Video, so thankfully, they’re still failing. Tourists need to embrace our bespoke Cafes.
Starbucks are in Melbourne and they seem to have a reasonable amount of customers.They are guarded by police, at least on Sunday when the peace protest is held.
Apparently Starbucks support what Israel are doing in Gaza
Only in touristy spots. They target foreigners and clueless tourists
Nice…
@@_alifeallmine_
I totally agree with you. We have so many wonderful cafes in the cities and suburbs. In my small suburb we have a wonderful barista, a senior family member makes all the cakes. It’s a lovey atmosphere with apparently brilliant coffee (apparently yes, as I hate coffee lol, I’m a tea drinker lol). And staff and customers are on first name basis. I’ve never been to Starbucks, but I’d ’assume’
the coffee and atmosphere isn’t the same.
It might surprise you boys, but you make your best coffee with a pot boiling water on the stove with ground coffee. No machines, no filters, just strong good coffee. Real Coffee !
Australia has a huge coffee culture, and we have the Italian immigrants who arrived in the 1950/60’s to thank for that. Starbucks was trying to break into a very established market, plus, their coffee sucked.
Italians have coffee milkshakes as you call them but not with all that sugar and never use Syrup in it. I grew up with it. I guess you can call it Iced Coffee as they do today but we also used Ice Cream or milk or plus with alcohol in it and so on.
Starbucks should have done due diligence to see what Australians prefer. Starbucks was just pure arrogant.
Least popular in the UK. I never go there. I don't rate them or their coffee. Nothing that sets them apart from anyone else. There are many more popular chains. I prefer the small independent places.
The real mystery is not why Starbucks failed here in Australia, but why Gloria Jeans does okay here. Because their coffee is crap too.
It's absolute shit. Far too bitter. I'd heard it was owned by one of those lunatic religious cults.
Oh this makes me laugh! I remember Starbucks coming here to Sydney, it was one of my friends birthday we went to the movies to watch something as a group, came out went for some coffee and Hot Chocolates to have as it was a cold day. And in one of the city Starbucks at the time we all ordered, everyone else got their order first the hot chocolates took forever to make which is bazar for a hot chocolate. By the time I got called for my drink sat done and sip legit it was a cold hot chocolate that was more water then chocolate I had to spit it out, my friends who ordered coffee did the same we all up and left and through out our drinks outside it was the most disgusting drinks we ever had and we never went back! Warned my other friends and family off Starbucks at how bad their Coffee and HC were. We needed up walking past Gloria Jeans Coffee and went in ordered again and I kind you not from what my friends said as I'm not a coffee drinker it was coffee perfect coffee, and me and 2 other friends ordered another Hot chocolate and it was a hot chocolate that was at the perfect temperature for a HC to be! Will forever go to a Gloria Jeans store then to a Starbucks!
Simple, the coffee was like sump oil, I've had better creek water.....
When I went to America.. Starbucks was the only option for a "good" frappe but it tastes like sugar water... in Australia we have so many places with ACTUALLY GOOD drinks with real milk and flavour. Starbucks simply tastes like shit... we don't go for things just for the hype.
My business was for Tourists and for the locals. You need to broaden your customer base for it to work. Diverse your business and some things no one ever mentions are the weather (which plays a part in selling and people visiting) and the ambience. Location plays a part and need to research your location for what is around, parking options, or transport options nearby, and the clientele around the location.
Every city in Australia has thousands of top class coffee shops ,,starbucks cannot compete with any of them with quality
At one of our local coffee shops in Perth they have big dicussions on where the coffee was grown and how you can taste a touch of this or that in each of the different beans they offer. You can watch the big bags of beans being ground while you are drinking your coffee as well. Unfortunately they snub you a little if you just want a latte or a cappuccino.
My curiosity about Gloria Jeans being so popular could be the fact the most recent information seems to be from last decade. I’ve only ever known of a small handful of stores in the metropolitan area and most have shut down.
Im Australia we want good coffee....Starbucks coffee is SHIT
The Funniest Thing is They also Exploded in The UK Too ! But We Have COSTA CAFE NERO’S AND EVEN THE LOCAL GREASY SPOON CAFES TOO ?
In my local area Of Chiswick Back in 2003 or so They Had 4 Starbucks in The High Street and Today They are all gone ! But they have 2 Cafe Nero’s and a Hand Full of Cafes and Restaurants including Hotel Chocolate and Private Owned Coffee Shops that have nothing to do with Starbucks and as for Subway I think it is The same thing ! I mean way would you want a go and Get a Coffee at £3.00 a Go then go into The Revile Like COSTA NERO’S AND GET A COFFEE FOR AROUND THE SAME BUT THEY LET US SIT INSIDE FOR HOURS WITHOUT THEM KICKING US OUT ?.
The literally closed overnight. I stopped in the night before for the newspaper. The next morning, 14 hours later, the windows were blacked out and closed, sprayed across the main windows.
McCafe has better coffee than Starbucks.
They failed because their coffee is disgusting. Had one and only one in Bali quite a few years ago and still looking for the coffee. Hot milk is horrible and tossed it out. Thought maybe it would taste better at 5am in Singapore at Changi. That landed in the bin too. This is why it failed in Australia not because they started too many shops too quickly. Will not waste any more money on Starbucks
Starbucks thought Aussies would flock to their US type coffee. But we Aussies are coffee snobs and we don't accept this high price muck that passes itself off as coffee from Starbucks. Yes Starbucks didn't do any market research into what Aussies like. It's like Chinese restaurants where the food they serve is what Aussies like and is different to what you can buy in China. If they served what can only be bought in China in Australia then Chinese restaurants would have failed here. What they serve here is Australianised Chinese food and Starbucks should have done the same but in their arrogance they took us for granted and failed. Starbucks: Australians are the same as Americans, no we're not.
I can't believe you thought McDonald's had the coffe we liked lmao. McCafe stared out so horrifically bad in Australia that they had to make an ad for us specifically to say "we made the coffee less shit pls come back 🥺 and stop complaining!!😡" The ad featured a nitpicker who told off a bus driver for being late and was generally annoying, butthen he goes to McCafe and gets his order served perfectly. They portrayed us as nitpickers for calling their coffee what it was: BAD!!! 😂🤣
Legend has it those two blokes are still trapped in that cafe storeroom. 😂
My family has grown coffee in the highlands of Kenya for over 75 yrs. Today, over 90 percent of our production is bought by Starbucks. Yet, Kenya doesn't have a single Starbucks outlet. Instead, we have local start-ups, notably Java House, which cater better to local tastes. Kenya also has no McDonalds and only five Burger King francises, all in Nairobi.
Gloria Jeans Coffee is crap and that's from an Australian who was born to Italian parents and grew up with Italian coffee and drank coffee in various places.
Australian here I remember when they opened here I went once got a coffee .. overly hyped crap coffee. Even the 7/11 coffee from the servo was better 😂
It's the classic issue, they assumed the whole world is either American or wants to be, we don't in australia
No it tastes terrible
We have great coffee on every corner, you have to step up
The coffee was just awful
That is why it failed
Australia is to coffee as New Zealand is to meat pies, you can travel just about anywhere in the country and find a great one. Even Hungry Jacks makes better coffee than Starbucks, when you are bested by a burger joint at the thing you exist to do it’s time to go home and not come back 😂
Actually kiwis enjoy good coffee too.
The Global Financial Crisis did not affect Australia, so you cannot blame that.
My first visit to USA was a lay over at LA airport. Went to a Starbucks asked for an iced coffee, my eyes nearly fell out, dropped jaw I said that’s not an iced coffee, coffee with iceblocks!!! For us Aussies iced coffee is coffee, milk, ice cream and cream! Try it! Then all one could get was percolated coffee, that’s like stewed coffee
I'm Australian and drink coffee twice per day. Starbucks and Gloria Jeans have horrible coffee. It's just really really bad. It's basically undrinkable. I've travelled the world and the two countries with the best coffee are Italy and Australia. The worst coffee in the world was America. It was also extremely expensive in America.
Plus we also have the Coffee Club and Stellarossa.
Aussies like to have their coffees & specialty drinks in local cafes, & always support the neighbourhood baristas
Maccas coffee is better than Starbucks.
I'm sure the McCafe was brought into Aussie Macca's as a response to local pressure..
TBH they had to do something. Their brewed coffee tasted like it had been made from the floor sweepings.
The truth is even funnier.
We watched this video in Uni and broke it down as a case study.
Starbuck is essentially a sugary drink that's very much bubble tea before it became popular.
They came in hot trying to sell it before there was an apetite for it and failed. Pretty much as soon as they left, bubble tea took over what they started.
And as of the time of the video, Starbuck tried to come back in 2018 but this time targeted the tourists first. And who doesn't remember what happened to tourism the year after?
I live in a country town of around 5000 & we have 4 cafes ,and probably 10 other places that sell coffee.
Came to note about McCafe's being an Australian concept. Thumbs up to those who already righted the ship on that one!
Married to an American and I lived in the US for 14 years. The big difference between coffee there and here is simple. Individuals. My mother in law when she came to visit, demanded to go to the local cafe every day, not because the stuff we could make at home (Instant and actually quite good!) but because the baristas made...each...cup..individually. There was not one pot that tasted like it had been left to rot for a week. So yeah, if you think that Aussies dislike US coffee... Absolutely!
Enjoy your vids guys, thanks!!
I tried Starbucks when they first started in Australia. It was as if they thought we'd never heard of espresso before and they were going to rock our world with their coffee themed children's drinks. Dr Pepper flunked out similarly when they came to Australia. Massive national advertising campaign on the scale of Gabbo coming to Springfield and people were actually pretty excited... and then it turns out to taste like carbonated cough syrup.
My understanding is that Gloria Jeans was started by an Australian IN the US
Proper coffee culture - Australians know good coffee.
Melbourne Australia is the wog capital of Australia; we got all the best coffee.
As an American living IN Australia two things:
1. Australia already had a rich Coffee culture. And in Australia, when they say 'coffee", they ALWAYS mean some sort of espresso drink. This is what happens when you have a large Greek and a large Italian community already there. Coffee shops are literally EVERYWHERE in Australia. In face, having lived in Seattle for a time, the coffee culture in all of Australia is much like it is in Seattle, where the best coffee comes from places not named Starbucks.
2. The coffee culture In Australia uses a lightere roasted bean that what Starbucks does. Typically, when you see baristas in Australia, is a lighter roast, slightly darker than a City Roast, rather than the burned Vienna that you see at starbucks. The difference means a bean that they can taste the terrior of the bean, rather than just the roast profile. This is why you have such diversity in coffee in Australia, particularly in Melbourne
Yeah, Starbucks in Australia, mostly in urban areas, for tourists who don't know any better, or just are too afraid of anything else.
We do still have Starbuck’s here, not as many as the US. I don’t drink coffee anyway, but they do have cold drinks and cake.
Starbucks tastes like dishwater. Down here our coffee is cheaper and it's not all about turnover we sit down for a coffee not just in and out but a good coffee can take a hour or more depending on the company your with.
Since this Starbucks(shit coffee) was made Gloria Jeans has also virtually disappeared from the Australian market. Their failure though was due to different factors. At the time of the marriage equality debate, Gloria Jeans, whose overriding company was right wing religious, invested so much in the anti equality debate, totally against the majority viewpoint, that the backlash from regular Australians caused the virtual collapse of the company. In my area their stores were always busy, but virtually overnight they would only have 1 or 2 customers in the stores. In my city most shopping centres had a Gloria Jeans, which had quite good coffee, now I don't think that there is a single one here.
That's unfortunate. I think we were wrong about gay marriage. Look at how far the agenda has been pushed now. If you question your young child's transition they can be taken away.
@@None-y2fBecause “questioning” is often an excuse for violent abuse and occasionally murder.
In a similar vein to this, you should watch Tom Scott’s video on why Dasani failed in the UK
It wouldn’t have mattered how slowly they were at launching their brand in Australia, they didn’t research the local market and the cost vs quality of the Australian coffee culture and are being disingenuous (saving face) when they say they rolled out too quickly. I, like every member of my family, have my own Espresso machine at home and for $20 can get a bag of great beans that last me a month, but will pay $5 for a great coffee in a cafe to catch up with friends AND McCafe in Australia makes a proper coffee. Starbucks was a once and done for me … overpriced sweet dishwater.