Right on! Everything I needed to know in a nuthshell! BTW, I'm from Brazil, our PPC community is huge and powerful. Still, your video is the one that helped me the most. Thanks a lot💛💚
Hi Kevin, super clear and useful info! I'm new to pixels but I've seen other tutorials where they go into Event Setup Tool then assign certain events to specific buttons on specific pages they choose, etc. The way you showed seems so much easier but it's a lot broader, so I was wondering if that other way is a thing of the past now, is this just an alternative way of adding events or do we actually need to do both? Cheers!
Hey Josh! Glad it was helpful. You can set up your events either way. I like to hard code my event triggers in when possible but if you can't do it that way, the event setup tool works great as well.
Hi Kevin, i'm confused - is the data still 100% accurate when someone makes a purchase on the website? i.e I set up the pixel to track one event which is purchase. Will my facebook ads manager pick that up?
It's not going to be 100% accurate. You will need to watch it in Ads Manager and then check your back end for purchases to make sure it's reporting accurately. There are some ways to get more accurate data into Facebook Ads Manager using third party tools but they're not cheap.
@@brandarrow. Thank you for that answer Kevin. How would you go about reporting and presenting data to a client? And how much data am I realistically missing out on?
@@oa6551 It all depends. If you're just starting out, track it in a spreadsheet. It's a bit manual but it will keep you closer to the data. We also use UTMs to get more granular with attribution. If you're trying to scale a large account then it gets a bit more complicated. We use third-party tools but also keep track of high-level metrics like purchases in a spreadsheet to keep the data sources "honest." Attribution gets more complex the more channels you're in as well.
Kevin, I would like to say Thank You. This switch confused me and you made it super simple and easy to understand. I appreciate you 🙏🏾
Great to hear! Glad it was helpful. Appreciate the feedback.
My goodness- I actually done something right for once haha! Thank you for the tutorial- it was great to go through and double check :)
Great to hear!!
Thank you so much, this helped a lot
Glad it helped!
Right on! Everything I needed to know in a nuthshell! BTW, I'm from Brazil, our PPC community is huge and powerful. Still, your video is the one that helped me the most. Thanks a lot💛💚
So glad to hear that. I appreciate the feedback. It helps to keep the channel going!
Hi Kevin, super clear and useful info! I'm new to pixels but I've seen other tutorials where they go into Event Setup Tool then assign certain events to specific buttons on specific pages they choose, etc.
The way you showed seems so much easier but it's a lot broader, so I was wondering if that other way is a thing of the past now, is this just an alternative way of adding events or do we actually need to do both? Cheers!
Hey Josh! Glad it was helpful. You can set up your events either way. I like to hard code my event triggers in when possible but if you can't do it that way, the event setup tool works great as well.
Hi , It's still showing me that event is not for ios 14 when I'm making ads ...
Check the ad at the ad level and go down to "tracking" - make sure you have your website selected.
can i connect a facebook pixel into my facebook shop
It shouldn't be needed. The pixel is only needed for assets off of Facebook.
Hi, how to do it in 2023. Facebook has been updated
Hi Kevin, i'm confused - is the data still 100% accurate when someone makes a purchase on the website?
i.e I set up the pixel to track one event which is purchase.
Will my facebook ads manager pick that up?
It's not going to be 100% accurate. You will need to watch it in Ads Manager and then check your back end for purchases to make sure it's reporting accurately. There are some ways to get more accurate data into Facebook Ads Manager using third party tools but they're not cheap.
@@brandarrow. Thank you for that answer Kevin.
How would you go about reporting and presenting data to a client?
And how much data am I realistically missing out on?
@@oa6551 It all depends. If you're just starting out, track it in a spreadsheet. It's a bit manual but it will keep you closer to the data. We also use UTMs to get more granular with attribution. If you're trying to scale a large account then it gets a bit more complicated. We use third-party tools but also keep track of high-level metrics like purchases in a spreadsheet to keep the data sources "honest." Attribution gets more complex the more channels you're in as well.
@@brandarrow. You’re a legend man. Id be interesting in a 1 on 1 sometime if that was something you do? Sometime later down the line.
@@oa6551 Appreciate you! Hit me up at kevin@brandarrow.com for details on a 1 on 1.
Thanks
If I don’t have a website can I use Facebook pixel ?
Directing my traffic to WhatsApp
If you don't have a website you won't need to set up the pixel.