Webinar 1: Basic GA4 - Intro to Web & App Analytics, UI Familiarisation & Interpretation of Data

[AUNZ Session]
In the first of our five-part webinar series, we’ll introduce Google Analytics 4 (GA4), its key features, and how it integrates with Google Tag Manager (GTM), Looker Studio, and Google Ad Manager (GAM).
This session is specifically tailored for publishers looking to maximise the potential of their content strategy. It is designed to help you understand the foundational concepts of data collection and reporting, focusing on the key features that are most essential for news publishers.
We will guide you through the GA4 interface, ensuring you can navigate it confidently, and introduce important definitions that will aid in interpreting data related to content, reader engagement, and ad performance.