Well 4 of them... Bubbie and Luke would be salaried. And I would guess Garrett makes more than anyone because GM_Golf is still a rocket ship and also simply due to the fact that, without Garrett the entire ship fooking sinks... The boys are BALLIN~~~
I think you might be low on the march number they sell out regularly and the price point isn't cheap. I have a few polos and 4 pairs of shorts it is really high quality merchandise. regardless its really impressive what they are doing and what they have accomplished . it's only going up from there. Great pod as always boys
It’s a great idea for a video but ultimately it is just a fun estimating game with only a little information to support the estimate. Too bad there isn’t more hard data on the subject.
I have a question from doing a lot of research. Isn’t 50 dollars CPM very high per 1000 views. The research I’ve done it’s like 18-20 dollars per thousand views.
Yes - very high! It’s likely it’s a bit lower than this, but we would expect at least in the $20-30 range for such long & high retention videos. Great question and thanks for being kind!
Great video. You should just use the term revenue not income when coming to that number though! Like you said their expenses are definitely in the millions
AdSense CPM is based on how many times your content is watched WITH ADS though, correct? So with something like 75% of people using an adblocker, that will knock down the original estimate of AdSense revenue buy a huge amount - unless I misunderstand how that portion of AdSense works, let me know!
Your $36 million estimate might be close to the gross. But I doubt net is 8 figures. This business is still growing. My bet the net is under $5,000,000.
Good Good doesn't belong to Garrett and the boys, it is owned by Matt Kendrick and they have a small equity stake. They are employees getting paid with cash and 'stocks' basically.
@@santaclause3487 I dont know the exact numbers, they are all making good money but Kendrick and the company take the lions share. He pays for all the travel, lodging, golf, etc. The point I was making is they are employees.
Just from checking net worth, most sources claim Matt is worth 5 million just from Tik Tok. These dudes are Ballin~~~😎.....Hope Micah and Grant are at least paying their bills. So Grant wasn't an owner, I can understand him leaving maybe. Still feels like Micah made a colossal mistake unless he still has some type ownership with GoodGood...
I think you guys need to do some more research into the owners of good good and their clothing brand cuz I’m almost positive they are seperate in terms of pay roll who makes the decisions etc because Garret and them seem very involved in the vids but seem to have zero control or say in the clothing lines etc they are likely bought out by a larger company based off their marketing and use of the good good members this was very basic and doesn’t talk about really anyone in good hood just how much you think the brand itself is worth
Garrett and the boys are Employees of Good Good. People don't realize this and think it's all Garrett. The reality is that he gets a small equity share and the owner is actually Matt Kendrick.
I feel like you have placed their income 2 or 3 x what they actually make ......but I have no clue. You know more about what your talking about than I do.....but those numbers sound so high.
According to the National Golf Foundation, nearly 25 million people played golf on a golf course in the United States in 2020. Here is some additional demographic information about these 25 million people: 3 million are junior golfers. Almost 6 million playing are young people, the age group of 18-34 year olds. 70% are male. So based on this, GG's absolute maximum demographic would be about 6 million people. Of course many of the 6 million will not know anything about GG. The merch revenues will be driven by the diehard fans (aka the 1.17 million YT subs). Between the true die hards, the regular viewers who don't sub and the casual fans, I'm guessing their total reach is somewhere around 2-3 million. How many of these folks buy merch? $20 million in merch revenue would be more than 265,000 polos sold in a year. Is that reasonable or not? I'm not in the clothing business haha. Such an interesting topic. What are your thoughts?
Makes Micah and Grant leaving make more sense. They probably didn’t have the same equity as someone like Steve or Matt and also saw the value of GG and thought they could replicate it on their own.
Which is why they made a short sighted decision. They’ll never get close to building a brand like GG being solo TH-camrs , especially Micah. The best they can get is partnerships with brands. But with new golf influencers popping up every month , who knows if Taylormade will even resign them and go with another influencer who is more popular by next year.
@@Ti_Fire Again no, ALL the business sense came from Kendrick. Garrett and the boys do the golfing and provide the fun that keeps us coming back. Give credit where it's due, Kendrick is the genius.
@@TMar1961 That just isn’t true lmao. G is really good at making TH-cam content that gets views. Coming up with ideas for videos, thumbnails etc. Kendrick came up with some ideas but G is the face and force behind the brand. You have to be a dummy to not see that
Kendrick* is making money in many different ways. Good Good is a merch company, and those guys get basically nothing from merch, merch is all Kendrick. Those guys obviously get paid for promoting etc but they don’t own anything. They own the TH-cam channel and split it like 10 ways.
I think the owners of good good are making money hand over fist, I think the members got their lump sum settlements when they originally sold, maybe they get yearly installments for whatever tiny percentage they still own. They sold to venture capitalists a while back, but surely there’s still some incentive whether that be Adsense or small ownership kickbacks at the end of the fiscal year I’m not sure. But there’s definitely still incentive somewhere otherwise they wouldn’t keep doing it. There’s Good Good Austin(merch) which is Kendrick and a few other people who own it, then there’s Good Good Kansas City(TH-cam) which are the original members of the TH-cam channel and maybe an editor or 2.
@@Mattkendrick86 did I get something wrong? Was the Austin/Kansas City thing wrong? I can go find the names for you if you’d like, looks like 2 separate entities to me.
Who isn’t buying their merch? Popular stuff sells out in minutes, and most items sell out within a few hours. I see people all over DFW wearing their merch, and it’s all over TH-cam Aswell
Of course good good makes a ton off their merchandise. They charge their viewers major brand prices for TH-cam channel clothes. Let's be honest, they won't be around 10 years from now, but Nike and other major brands will still be around. I wish they cared about their viewers and didn't overcharge them, but that's what happens when you know you'll only be relevant for a short time and need to take advantage of it while you can. Same with their putters, you can buy one of their putters for the same price as one from a company with millions of dollars of R&D behind it. I enjoy their channel, but I won't pay $80 for their Chinese made shirt or $300 for their bland looking putter without years of R&D behind them.
Because they bring young eyeballs to your brand. Companies are finally starting to understand the old marketing models don’t have the same impact as TH-cam channels with 10s of millions of views
Rick, how much should the worst teachers be paid. There is an entire framework to protect them, and to make certain they are paid just as well as the best teachers. TH-cam pays the ones that have found the biggest audience. Of course there is some algorithmic shaping in some instances but that can't work as an overall business model.
@@thomasblock1164 I mean any teacher has to deal with a bunch of young idiots all day, they deserve it all lol. I couldn't imagine. Just saying, some important professions are underpaid but I get it.
Thanks for watching fam! Leave a like if you enjoyed, and subscribe for some big Matches and Podcasts we have coming up soon!
Yo Divot Dudes y’all should be up to 100k subscribers by the end of December
Not sure where you came up with this crap. But, you are showing you don't have a clue...
Super cool breakdown guys! Crazy how much money these companies can pull in. Someone needs to invest in you guys!!
Take 40% in taxes straight off the top. If I had to guess, it it’s all equal, each dude is netting 1.5-2 mil/yr
Well 4 of them... Bubbie and Luke would be salaried. And I would guess Garrett makes more than anyone because GM_Golf is still a rocket ship and also simply due to the fact that, without Garrett the entire ship fooking sinks...
The boys are BALLIN~~~
@@marketingheavydutytowcompa6996 Bubbie is part owner, yes.
@Christoffer Andersson I doubt it.
Matt Kendrick and his investors make the lions share.
I've been wondering for a while what these guys made. Thank you!
$50 CPM??!! That would be awesome but not even close.
Yea this was way off imo
WAYYYYYY OFFF. These guys are clowns.
@@timnelcin8717the guy you responded to is the good good CEO lol so it's def not 50$
Is GGG looking for any investors?
@@Joeybago12 lmao didn't even notice that thanks my man
Respectfully, CPM is not cost per mile, it is cost per mille (it is pronounced mill). Mille stands for 1000.
Even if expenses and taxes took 2/3 of that, it's still 10M per year. The value of a great brand is pretty insane
I think you might be low on the march number they sell out regularly and the price point isn't cheap. I have a few polos and 4 pairs of shorts it is really high quality merchandise. regardless its really impressive what they are doing and what they have accomplished . it's only going up from there. Great pod as always boys
It’s a great idea for a video but ultimately it is just a fun estimating game with only a little information to support the estimate. Too bad there isn’t more hard data on the subject.
I am watching you for the first time and enjoy your style of presentation. I will subscribe and watch where you are going. 😊
I have a question from doing a lot of research. Isn’t 50 dollars CPM very high per 1000 views. The research I’ve done it’s like 18-20 dollars per thousand views.
Yes - very high! It’s likely it’s a bit lower than this, but we would expect at least in the $20-30 range for such long & high retention videos. Great question and thanks for being kind!
All I know is that number will keep going up! These guys are making all the right moves.
Theyre pulling in more money than some of these tour pros. We're gonna see a bunch of pros take over the youtube space soon lol.
Great video. You should just use the term revenue not income when coming to that number though! Like you said their expenses are definitely in the millions
Dang. That is a lot of money
Even more than I thought. Great breakdown and video gents
CPM stands for cost per thousand (M stands for 1000) not per Mile!
AdSense CPM is based on how many times your content is watched WITH ADS though, correct? So with something like 75% of people using an adblocker, that will knock down the original estimate of AdSense revenue buy a huge amount - unless I misunderstand how that portion of AdSense works, let me know!
Your $36 million estimate might be close to the gross. But I doubt net is 8 figures. This business is still growing. My bet the net is under $5,000,000.
Awesome breakdown guys 🤙🏻 love the content
If Good Good is making that much money annually, how much did taylormade and primo offer grant and micah that was enough to make them leave Good Good?
Good Good doesn't belong to Garrett and the boys, it is owned by Matt Kendrick and they have a small equity stake. They are employees getting paid with cash and 'stocks' basically.
@@TMar1961when u say small, like how small?
@@santaclause3487 I dont know the exact numbers, they are all making good money but Kendrick and the company take the lions share. He pays for all the travel, lodging, golf, etc. The point I was making is they are employees.
Net or gross on the apparel and with the expenses for traveling and rentals for TH-cam?
TH-cam premium is goated for tubers
I think these numbers are a bit high but still
Wrong, CPM is not what the TH-cam channel makes off adsense, it’s RPM, which is normally half of what the CPM is
Just from checking net worth, most sources claim Matt is worth 5 million just from Tik Tok.
These dudes are Ballin~~~😎.....Hope Micah and Grant are at least paying their bills.
So Grant wasn't an owner, I can understand him leaving maybe. Still feels like Micah made a colossal mistake unless he still has some type ownership with GoodGood...
I think you guys need to do some more research into the owners of good good and their clothing brand cuz I’m almost positive they are seperate in terms of pay roll who makes the decisions etc because Garret and them seem very involved in the vids but seem to have zero control or say in the clothing lines etc they are likely bought out by a larger company based off their marketing and use of the good good members this was very basic and doesn’t talk about really anyone in good hood just how much you think the brand itself is worth
Garrett and the boys are Employees of Good Good. People don't realize this and think it's all Garrett. The reality is that he gets a small equity share and the owner is actually Matt Kendrick.
Are these guys strictly on a salary from Kendrick? Or do some of these guys have profit sharing?
I feel like you have placed their income 2 or 3 x what they actually make ......but I have no clue. You know more about what your talking about than I do.....but those numbers sound so high.
Yeah...think yall are way off. Cite your sources. 'We talked to a guy we know' doesn't suffice. Cmon.
They seem pretty on. They’re also friends with the GG dudes so I’m sure they talk.
Yeah, I agree These numbers seem WAY too high
@@mattbobier3756 they’re not…
When you say they are "making" $20 Million + per year on merch, are you talking profit or revenue? These are two very different things.
Rev
thanks
It just does not make "cents" that Micah and Grant left.
Great content
I really hope you got the facts straight.
According to the National Golf Foundation, nearly 25 million people played golf on a golf course in the United States in 2020. Here is some additional demographic information about these 25 million people: 3 million are junior golfers. Almost 6 million playing are young people, the age group of 18-34 year olds. 70% are male. So based on this, GG's absolute maximum demographic would be about 6 million people. Of course many of the 6 million will not know anything about GG. The merch revenues will be driven by the diehard fans (aka the 1.17 million YT subs). Between the true die hards, the regular viewers who don't sub and the casual fans, I'm guessing their total reach is somewhere around 2-3 million. How many of these folks buy merch? $20 million in merch revenue would be more than 265,000 polos sold in a year. Is that reasonable or not? I'm not in the clothing business haha. Such an interesting topic. What are your thoughts?
265,000 polos sold in a year is only 725 polos sold per day worldwide.
@@chrislw9053 then think abt zips/ putters/ hats/ joggers ect
Makes Micah and Grant leaving make more sense. They probably didn’t have the same equity as someone like Steve or Matt and also saw the value of GG and thought they could replicate it on their own.
Have to assume they all bought in at the same $$$
Which is why they made a short sighted decision. They’ll never get close to building a brand like GG being solo TH-camrs , especially Micah.
The best they can get is partnerships with brands. But with new golf influencers popping up every month , who knows if Taylormade will even resign them and go with another influencer who is more popular by next year.
@@aidenc6163 I feel like Garrett would take a percent or two higher just because he was the driving force behind it all.
Garrett is a god damn genius
Garrett did NOT start GoodGood, he was hired by the guy who had the idea for years. The genius is Matt Kendrick the Founder & CEO of GoodGood Golf.
@@TMar1961 Haha you idiot. It was Garrett with the financial help of kendrick.
@@TMar1961 Yea but Garret still basically "made" this happen with his personality and youtube business sense.
@@Ti_Fire Again no, ALL the business sense came from Kendrick. Garrett and the boys do the golfing and provide the fun that keeps us coming back. Give credit where it's due, Kendrick is the genius.
@@TMar1961 That just isn’t true lmao. G is really good at making TH-cam content that gets views. Coming up with ideas for videos, thumbnails etc.
Kendrick came up with some ideas but G is the face and force behind the brand. You have to be a dummy to not see that
Cpm is not rpm….
You do real know CPM is cost per 1000 impressions, right?
Lots of guessing at the numbers. “What we’re told, what could be……”
Not my favorite video.
Kendrick* is making money in many different ways. Good Good is a merch company, and those guys get basically nothing from merch, merch is all Kendrick. Those guys obviously get paid for promoting etc but they don’t own anything. They own the TH-cam channel and split it like 10 ways.
Idk why, that dude just screams slimeball to me. Something is just so iffy with him. I could be wrong, but thats just me
@@ep3578 he is a slimeball… He’s a weirdo.
You haven’t watched the interview where Kendrick and them talk about what they get paid have you?
@@ep3578 he responded to 2 of my comments.. like I said, weirdo.
I think the owners of good good are making money hand over fist, I think the members got their lump sum settlements when they originally sold, maybe they get yearly installments for whatever tiny percentage they still own. They sold to venture capitalists a while back, but surely there’s still some incentive whether that be Adsense or small ownership kickbacks at the end of the fiscal year I’m not sure. But there’s definitely still incentive somewhere otherwise they wouldn’t keep doing it. There’s Good Good Austin(merch) which is Kendrick and a few other people who own it, then there’s Good Good Kansas City(TH-cam) which are the original members of the TH-cam channel and maybe an editor or 2.
Lol
@@Mattkendrick86 did I get something wrong? Was the Austin/Kansas City thing wrong? I can go find the names for you if you’d like, looks like 2 separate entities to me.
Seen very few videos over an hour.
Good good CEO might be making bank but I guarantee the golfers ain’t making that much. Maybe Garrett’s but that’s about it.
How much do you guys think Rick Shiels earns per year.
PEOPLE STOP!!! THIS GUY HAS NO IDEA WTF THESE GUYS MAKE, NONE AT ALL. THEY ARE JUST GUESSING
Who is buying Good Good Merch?? I Just wanna know not being a hater cause I watch they’re content.. Just curious?
Who isn’t buying their merch? Popular stuff sells out in minutes, and most items sell out within a few hours. I see people all over DFW wearing their merch, and it’s all over TH-cam Aswell
It’s under armour/ Nike quality truly
Of course good good makes a ton off their merchandise. They charge their viewers major brand prices for TH-cam channel clothes. Let's be honest, they won't be around 10 years from now, but Nike and other major brands will still be around. I wish they cared about their viewers and didn't overcharge them, but that's what happens when you know you'll only be relevant for a short time and need to take advantage of it while you can. Same with their putters, you can buy one of their putters for the same price as one from a company with millions of dollars of R&D behind it. I enjoy their channel, but I won't pay $80 for their Chinese made shirt or $300 for their bland looking putter without years of R&D behind them.
Micah not in GG anymore
How can the companies afford to give Good Good this much
Because they bring young eyeballs to your brand. Companies are finally starting to understand the old marketing models don’t have the same impact as TH-cam channels with 10s of millions of views
CPM stands for "Cost per Mille" which means cost per thousand views. Not miles.
Y’all really believe this 💀
Just shows how upside down the world is. TH-cam golfers making 100x more than teachers and doctors 😂
Rick, how much should the worst teachers be paid. There is an entire framework to protect them, and to make certain they are paid just as well as the best teachers. TH-cam pays the ones that have found the biggest audience. Of course there is some algorithmic shaping in some instances but that can't work as an overall business model.
@@thomasblock1164 I mean any teacher has to deal with a bunch of young idiots all day, they deserve it all lol. I couldn't imagine. Just saying, some important professions are underpaid but I get it.
How much does Divot Dudes Golf make?
This x1,000
Clickbait bs
Merch🤔 Basically speaking, the 🐑 want to look like the other 🐑 ! Just like these guys go along to get along 😷😷😷😷😷😷😷😷 👎
what are you going on about lmao
😂😂😂 shut up
@@noahirl9982 If you don’t understand you probably never will !
Overrated each & every one 🤷🏻♂️🙄
🦙
This is insane and amazing at the same time. This was a great video guys! I would love to do a “one arm only” challenge w/Good Good 🦾😎