Thanks you so much!!! You changed my life! I started working for a Amazon company i had zero experience or knowledge about Amazon and with your courses and videos I’m making progress in my work place!!! You are so kind!!!
Amazon PPC. Is amazing that people trust some of the so called PPC experts. I can tell you that when the moment comes, if any body is going go keep an eye on my accounts it will be you. I am learning and so far everything you say makes sense to me. Thank you for taking the time to educate some of us.
Learned a lot but here are the top 3 things that stood out for me in this Amazon PPC video : 1) DO NOT DELETE or RESTRUCTURE old campaigns 2) NEVER negate a good keyword & MAG negation rules 3) FBA + FBM to counter out of stock scenarios
Hi Steven, just a follow up question... if you add another SKU to an existing discovery campaign that is performing, will that fall another restructuring a campaign? If so, is it better to leave that campaign as it is to not mess with its performance and create another campaign for the other SKUs? Thanks!
@@gerrylobrigo4451 we should not disturb the well running campaigns because it can take them to learning mode again And it will be difficult to get to know that for what SKU keyword is producing sales. I usually run only one sku on my clients and get good results
This is my first time watching your hour-long video, and man I gotta say you explain Amazon PPC in a very detailed and organized manner. Even though the video is a bit old now, I'm still glad I watched it and learned some excellent tips on Amazon PPC. Thanks!
I'm thrilled to hear that you found the hour-long video on Amazon PPC informative and helpful, even though it's a bit older. It's fantastic that the detailed and organized explanation resonated with you and provided valuable insights into Amazon PPC strategies. Thank you for your support!
Thank you very much Steven for sharing such a valuable information about Amazon PPC. You videos are very helpful for me to understand PPC in-depth. Keep sharing. Thanks Again.
@@MyAmazonGuy One thing bothers me,I am news to Amazon ppc and a little bit afraid of sending outside trafic to listening without bridge like landing page.I do not want to hurt bsr by amountnof non converting visitors.Can You elaborate on this topic?
Amazon PPC is a great video to learn about Amazon PPC. The best thing I learned was if I "Promote" my winning keywords to a manual campaign, don't negate them in Auto. I am a 10 at Growth over profit. I am already seeing success with using fixed bids to launch my product after three days. Going to change bid to up and down and monitor results. Thanks my Amazon Guy!
Absolutely delighted to hear that the Amazon PPC video provided you with actionable insights! I'm thrilled to hear that you're already experiencing success by using fixed bids for your product launch and that you're planning to fine-tune your strategy by adjusting bids to up and down. Keep up the excellent work and cheers to your continued success!
@@MyAmazonGuy as an Amazon PPC newbie all of it. However, strategy sequencing is most helpful. Perhaps a class on brand management for newer folks would be helpful. Some, even with PPC experience, have never seen the backend of a seller central account.
Steven can you explain what is a session. I get it confused with impressions. I appreciate it. I also bought and going through your ppc course too. I appreciate your hard work. I really do. Its been a blessing to me.
@@MyAmazonGuy Hi Steven, again thanks for the informative Amazon PPC tutorial. It seems obvious to me that future product placements will need to budget for PPC expense in the determination of product placement. In determining product placement, do you currently access the price sensitivity of a product's segment or sub-segment? If so, what methodology(s) are you employing? Although the widely available apps cannot directly measure this, I feel, the price sensitivity can generally be inferred by manually filtering sales results by both sub-segment, price, and total sales. Again, thank you from saving us from all the self promotional sophists and legerdemain.
Thanks Steven for sharing this Amazon PPC Masterclass! The tip to not turn off a well performing keyword in an auto campaign when deciding to create a new solo campaign was invaluable! I was putting it in as a negative keyword in the auto campaign then creating a separate exact match campaign and was wondering why they weren’t performing anymore. 😅
I really learned a lot about Amazon PPC in this video. Thank you so much Steven for detailed explanation especially about the bidding strategies. Looking forward to be part of your Internship program for me to learn more about Amazon PPC. All the best!! Amazon PPC for life!
@@MyAmazonGuy Appreciate your response, Steven. I did actually applied already. Unfortunately my application isn't successful due to lack of experience. I was told to wait for 6 months before I can reapply again. If I may ask, am I still eligible to apply today as an Intern or do I still have to wait for 6 months? Thank you!
Great content, Steve! Your insights are incredibly valuable, and I appreciate the unique perspective you bring to the topic of PPC. As someone who is looking to learn about Amazon PPC without spending a fortune on courses, your video was a breath of fresh air. It's inspiring to hear about your experiences and how you've been able to succeed in this industry. Also, I found out that your company is looking for an intern for PPC. That sounds like an incredible opportunity, and I would love to be considered for the position. Learning from someone with your level of expertise, and I am eager to contribute to your team in any way I can. Thanks again for sharing your knowledge with us!
Awesome one-stop Amazon PPC Video, as always. I’m a kindle direct publisher and I was wondering if you have tips for kdp ads? We’re always working with tight margins (1-2 dollars) and it’s quite competitive. Would be great if you’d consider making a video catered for kdp. There are many kdp influencers who did ppc videos but I found many to be misleading. Prefer listening to amazon ppc experts, but can’t deny the fact that we work with different constraints in kdp. Thanks Steven!
KDP ads are really tough. Books don't do that well on Amazon. The margins are the issue just like you pointed out. The reason I don't make content for KDP is the authors shouldn't hire me, we can't help them. Beyond a simple 1 off coaching call myamazonguy.com/coaching
Excellent content, each bit of video pored more information over the previous piece of info. Over an hour long video never gave me bored feeling. That is so kind of you to share such a knowledge database. Respect from Pakistan.
Thanks for watching, Nate. Glad you find this helpful. You can know more about PPC in our website, you can visit us through this link: myamazonguy.com/
Amazon PPC Video for the win. Awesome Stuff Steven. A Question. The Search Query Performance Report. Is there a way to export/download it? Or only view from inside the account?
I love your videos because they are so REALISTICS, there is so much crap out there from other people that it is crazy. I have learned so much from you. Thank you for so much honesty and realism in this hard Amazon word. I appreciate it :)
The Best Amazon PPC class. Thank you so much for this class. I got some really valuable points from this class but top of that the most important I've learnt is that "Never negate a good keyword" It's a simple but highly effective lesson. Once again really grateful for this masterclass on Amazon PPC.
This was very informative and educational and I gotta say I'm really happy to see you sell products in which most amazon sellers tell newbies like me to stay away from like- selling glass and occasional products- which you've clearly demonstrated your killing it. Are these Momstir products all custom logos and quotes?
much love from India big bro 💥 💪 .. QUALITY CONTENT 💓 hope you are good. actually i was planning to buy ppc course from you my man, is this the recent or the website course is updated as well considering i only do FBA
I've seen them all, and this really is the best amazon PPC content. My ROAS has increased by 25% since implementing your ideas. One question I have to continue to improve my Amazon PPC. I stopped negating words I want to promote in a new campaign. It helped, but not my budget is out of whack. If I lower the bid or budget in the original campaign, does that negatively affect the history? Thanks again for the great Amazon PPC content.
Great video!!! I was told that if you have repetitive keywords in multiple campaigns the keywords bid against each other. Can keywords bid against each other and/or cancel each other out? I have a product with 6 variations of flavors and I use a lot of the same keywords for their individual campaigns, and the bids on them vary. Thank you so much!
Hi, Steven, i want to ask you about High Competition products. I sell sneakers, a not known brand with over 100 models. Market is dominated by known brands, cerebro keywords research shows keywords contain mostly known brands or their models. What is the strategy here? Is there a way to use competitor brands or models in seo content or somewhere else to get some rank or visibility? Whats the best way to ppc here ? There is almost no content about it, can you make a video about high competition products please ? Thank you
Hi Steve, I have learned so much to your video, thank you! I'm a newbie in learning PPC.
- negating keyword phrase with those high ACOS, but also taking into consideration into checking your search term report from time to time to archive certain keywords in your negative campaign if a sale occurs. - importance of NOT taking down auto campaign to convert them into manual. - Better off leaving auto campaign and manual campaign together. - Making sure to have only 1-5 keywords per campaign to AVOID cannibalization.
My question is, what is your rule of a thumb when its about time to PAUSE an automatic campaign?
2) For products with no exact search, starting advertisement on high volume category keywords like educational toys for kids. Is it a good strategy. Or we should only try for closely relevant keywords? Again, thanks a lot for your video. Big Fan. Love from India!
Hi there, really great content! Thx for that! Question, Do you have any add. Advise on lowering the marketing costs. I'm doing average sales for our product but all profits are eaten by ppc.. i dont have A + content.. because of budget..thx for all your great work🙏👊
To lower marketing costs and improve profitability: 1.Optimize PPC campaigns by refining targeting and experimenting with bid strategies. 2.Enhance product listing with relevant keywords and high-quality images. 3.Invest in appealing product images, even if A+ content is not feasible. 4.Utilize social media and influencer marketing for organic exposure. 5.Encourage organic reviews from satisfied customers. 6.Explore additional marketing channels like email marketing and partnerships. Continuous monitoring and adaptation are key to achieving cost savings and improving profitability.
Hey Steven, great video once again. I feel like I am learning so much about Amazon PPC from your years of knowledge accumulation and great presentation skills. At 43:00 you say that a keyword will not perform as well in a new campaign because the "history of the campaign stays with you". Could you unpack and elaborate on that a little bit. What does that exactly mean and why do you think this phenomena exists?
Thank you for sharing all your Amazon PPC knowledge! When you launch a new product, do you run all campaign types from the beginning (including brand and display)?
www.fbasellerlife.com/my-amazon-guy-success-academy?ActiveCampaign&Ends+Tonight+-+My+Amazon+Guy+Success+Academy&+06+30+-+MAG+Success+Academy+PM+Reminder This is our current program
Learned a lot of great Amazon PPC information. Love to enroll in your courses; still working on my budget. For now, watching and taking down notes on your videos greatly helps me on my Amazon VA journey. Thanks for sharing! #amazonppc
Glad to be a small part of your journey! Did you see the listing optimization video? th-cam.com/video/b4okSNx5yLs/w-d-xo.html&lc=UgxeclTkfxu0tp9ndF14AaABAg
AMAZON PPC. Thank you very much for explaining all the terms on your weekly report. I continue learning. ON the PPC question my Mexican Math doesn't add up: $1.96 minus $1.49 = $1.47 and you say you will pay $1.50, If the is an auction, doesn't the higher bid wins? Thank you
Thank you for this amazing video. Does your agency provide help to small businesses ? or beginners who started selling on Amazon a few months ago and have a small budget?
Love all the golden rules and I find this video full of really clear concise information. Quick question - Our company is constantly testing products in VC and SC, does it make sense to have the same campaigns set up in both VC and SC and keep ads on in both places?
I want to know two things related to Amazon PPC 1 - Let's say I have the keyword "Frypan". should I add it in broad, phrase, and exact match campaigns at the same time? Or should I put it in the negative of broad and phrase? 2- Let's say I found a converting search term in auto or broad campaign. Should I target it in the exact match campaign and put it in the negative of auto and broad? If not then how to use converting search terms of auto, broad and phrase campaigns?
@@MyAmazonGuy Aren't they will start competing with each other by targeting the same keyword in each match type? I have seen if we do so amazon usually nullifies impressions either in all match types or in some of them
Man, thanks for the amazing free content on Amazon PPC. Does the MAG course go into much greater detail than this? I found the tips on campaign size and to avoid making good keywords negative in auto campaigns very helpful as there are some begin mistakes I was making.
I love the way MAG wants to TH-cam rank for 'Amazon PPC', yet, in their own pinned comment of "$20 PPC course..." doesn't call it "$20 Amazon PPC course...." :)
Thank you for the great video and tips. one question: how can we add Amazon product in Google shopping list? how those products are shown on top of the Google search?
This video was really helpful - thank you very much for putting it together! Do you find that changing the daily budget at different times of the day affects anything? Let's say I have a campaign with no end date, and set it to $5 so that it uses the $5 after 12 am when there may be lower intent to buy. And then switching the daily budget to a much higher amount around 4-6 pm. Or do you think it's better to keep the daily budget the same for the most part? Thanks again for everything.
Amazing Amazon PPC Tutorial! I wanted to ask if the backend keywords are relevant for the auto campaigns? I already put 99% of my relevant keywords into the bulletpoints and the title and I want to start auto campaigns now, I was planning on adding only specific longtail keywords to the backend keywords later after running the campaign for a while and leave them empty for now. What do you think?
Hi Steven if you're starting for the first time and have a low moq such as 200 units what's a good daily budget to set on automatic campaign when doing keywords research
Thank you for the reply Steven, can I ask another question if you don't mind, because this is a huge confusion question, you can even make a video on it, so I watched alot of your videos and you like using broad match and automatic campaign when launching products, you have mentioned you're pro broad match campaign, and in one of your videos you said something about using a broad match modifier as it is more precise, now when launching would you recommend using a broad match or a broad match modifier if you are using long-tailed keywords as your keywords when setting up the campaign
I've seen many people against broad match and I've seen some people say broad match is better to use if you have long-tailed keywords otherwise it's better to use broad match modifier
It seems like the client chose not to include any text in their A+ content, which is a common mistake. However, if they added text in the back end of the images, it could potentially help improve the visibility and discoverability of their product. Adding relevant keywords and descriptive text in the image metadata can assist in optimizing search rankings and attracting potential customers. So, adding text in the back end of the images could be a good strategy to enhance the overall effectiveness of their A+ content.
@@MyAmazonGuy Mr. Pope, I have a small question to pick your brains: What is the optimized amount of competitors' ASINs that should be put into Product Targeting?
How's Amazon algorithm take singular and plurals of same keyword? Should we have used those singular and plurals separately in both listing optimization and PPC?
took the course when it came out and I must say the stuff that you learn is 100X the value of the small price your paying...so if you are still on the fence, just go ahead and take...it's worth it! 💯💯💯
![Amazon Listing Optimization [Master Class] Why the Top Sellers Need to Optimize More](http://i.ytimg.com/vi/b4okSNx5yLs/mqdefault.jpg)
Thanks you so much!!! You changed my life! I started working for a Amazon company i had zero experience or knowledge about Amazon and with your courses and videos I’m making progress in my work place!!! You are so kind!!!
Eli comments like this make me so happy. I'm so glad we could help you on your Amazon journey. PPC for life!
One of the best Amazon PPC videos
You are too kind!!! Thank you Andy for joining us for this Amazon PPC masterclass.
Amazon PPC. Is amazing that people trust some of the so called PPC experts. I can tell you that when the moment comes, if any body is going go keep an eye on my accounts it will be you. I am learning and so far everything you say makes sense to me. Thank you for taking the time to educate some of us.
Thank you for the kind Amazon PPC words. 😂
The basics work. And there's a logical way to grow!
Learned a lot but here are the top 3 things that stood out for me in this Amazon PPC video : 1) DO NOT DELETE or RESTRUCTURE old campaigns 2) NEVER negate a good keyword & MAG negation rules 3) FBA + FBM to counter out of stock scenarios
Love the learnings! Thank you for sharing.
Hi Steven, just a follow up question... if you add another SKU to an existing discovery campaign that is performing, will that fall another restructuring a campaign? If so, is it better to leave that campaign as it is to not mess with its performance and create another campaign for the other SKUs? Thanks!
@@gerrylobrigo4451 we should not disturb the well running campaigns because it can take them to learning mode again
And it will be difficult to get to know that for what SKU keyword is producing sales.
I usually run only one sku on my clients and get good results
This is so awesome! Amazon PPC Mag-School is the best education ever!
Hope others enroll at mag-school.com!
This is my first time watching your hour-long video, and man I gotta say you explain Amazon PPC in a very detailed and organized manner. Even though the video is a bit old now, I'm still glad I watched it and learned some excellent tips on Amazon PPC.
Thanks!
I'm thrilled to hear that you found the hour-long video on Amazon PPC informative and helpful, even though it's a bit older. It's fantastic that the detailed and organized explanation resonated with you and provided valuable insights into Amazon PPC strategies.
Thank you for your support!
Great information on Amazon PPC! Thank you. Always enjoy your videos.
Jodi thanks so much for enjoying.
I am so excited for this Amazon PPC Masterclass!
Hope you enjoyed it! Thanks Aadil.
Amazing explanation My Amazon Guys. All the tips noted!
Which Amazon PPC tip did you like the most?
Thank you Steven Pope for always pouring your heart out when it comes to Amazon PPC! Amazing content as always!
Comments like these energize me. Thank you. Thanks for watching our PPC tutorial!
Thank you very much Steven for sharing such a valuable information about Amazon PPC. You videos are very helpful for me to understand PPC in-depth. Keep sharing.
Thanks Again.
Glad to be of assistance 🐕🦺
Wow steven! Best Amazon PPC video! great PPC strategy! Thank you for sharing this! it helps us a lot.
Glad it was helpful!
The best guy on yt according to knowlade about amazon ppc,pure value.Thank You
Thank you!
@@MyAmazonGuy One thing bothers me,I am news to Amazon ppc and a little bit afraid of sending outside trafic to listening without bridge like landing page.I do not want to hurt bsr by amountnof non converting visitors.Can You elaborate on this topic?
Great video man, thank you my friend. I hope that putting this to use will increase my sales and overall brand. Will swing back around in a few weeks.
Thank you too, and you're welcome!
Thanks for sharing this info on Amazon PPC. I appreciate your transparency and info. Looking forward to learning so much more.
Glad it was helpful! Thanks for visiting!
Awesome amazon PPC mini course! Thanks Steve
Glad you like it!
Amazon PPC is a great video to learn about Amazon PPC. The best thing I learned was if I "Promote" my winning keywords to a manual campaign, don't negate them in Auto. I am a 10 at Growth over profit. I am already seeing success with using fixed bids to launch my product after three days. Going to change bid to up and down and monitor results. Thanks my Amazon Guy!
Absolutely delighted to hear that the Amazon PPC video provided you with actionable insights! I'm thrilled to hear that you're already experiencing success by using fixed bids for your product launch and that you're planning to fine-tune your strategy by adjusting bids to up and down. Keep up the excellent work and cheers to your continued success!
@@MyAmazonGuy Doesn't it cause keyword cannibalization if you add winning keywords to a manual campaign along with the auto campaign?
I really want to learn more about Amazon PPC. Thank you for this!
You're quite welcome! Amazon ppc is a never ending investment
The best Amazon PPC tutorial I've watched so far. Could you please do a tutorial on launching Lottery Campaigns as well? Thanks a ton!!
Always happy to help. Thank you for watching!
The greatest drill down the fundamentals. Man I love this man.
You are too kind Paul. PPC funadmentals the bread and butter of Amazon.
Thank you for the Amazon PPC Master Class Steven.
You're very welcome, any part in particular you like the most?
@@MyAmazonGuy as an Amazon PPC newbie all of it. However, strategy sequencing is most helpful. Perhaps a class on brand management for newer folks would be helpful. Some, even with PPC experience, have never seen the backend of a seller central account.
Steven can you explain what is a session. I get it confused with impressions. I appreciate it. I also bought and going through your ppc course too. I appreciate your hard work. I really do. Its been a blessing to me.
Great content on Amazon PPC... a lot of gurus talk and talk and do not provide a tenth of the value of this video.
Fantastic!!
keep it up!!!
Glad our PPC masterclass was helpful!
Great Amazon PPC tutorial... highly recommend, very smart guy
Appreciate that Kobe 😍
@@MyAmazonGuy Hi Steven, again thanks for the informative Amazon PPC tutorial. It seems obvious to me that future product placements will need to budget for PPC expense in the determination of product placement. In determining product placement, do you currently access the price sensitivity of a product's segment or sub-segment? If so, what methodology(s) are you employing? Although the widely available apps cannot directly measure this, I feel, the price sensitivity can generally be inferred by manually filtering sales results by both sub-segment, price, and total sales. Again, thank you from saving us from all the self promotional sophists and legerdemain.
Super informative Amazon PPC video... thank you!
Thanks for watching!
Thanks Steven for sharing this Amazon PPC Masterclass! The tip to not turn off a well performing keyword in an auto campaign when deciding to create a new solo campaign was invaluable! I was putting it in as a negative keyword in the auto campaign then creating a separate exact match campaign and was wondering why they weren’t performing anymore. 😅
I really learned a lot about Amazon PPC in this video. Thank you so much Steven for detailed explanation especially about the bidding strategies. Looking forward to be part of your Internship program for me to learn more about Amazon PPC. All the best!! Amazon PPC for life!
Thanks Renz! We are always hiring ppc talent! Feel free to apply by following myamazonguy.com/ppcjobs
@@MyAmazonGuy Appreciate your response, Steven. I did actually applied already. Unfortunately my application isn't successful due to lack of experience. I was told to wait for 6 months before I can reapply again. If I may ask, am I still eligible to apply today as an Intern or do I still have to wait for 6 months? Thank you!
Great Amazon PPC Master class! Applied some of your PPC strategies and tips from your PPC course to our 2 newly launched products.
Fantastic!
No doubt in that. I personally listen to its courses and try toapply on my clients work and really amazing results
This is the best video to learn about Amazon PPC. It's a must watch for all newbins on Amazon Seller.
Newbies unite
Great content, Steve! Your insights are incredibly valuable, and I appreciate the unique perspective you bring to the topic of PPC. As someone who is looking to learn about Amazon PPC without spending a fortune on courses, your video was a breath of fresh air. It's inspiring to hear about your experiences and how you've been able to succeed in this industry.
Also, I found out that your company is looking for an intern for PPC. That sounds like an incredible opportunity, and I would love to be considered for the position. Learning from someone with your level of expertise, and I am eager to contribute to your team in any way I can. Thanks again for sharing your knowledge with us!
Always happy to help. Thank you for watching!
About Internship: We encourage you to apply by visiting
*myamazonguy.com/internships/
Awesome one-stop Amazon PPC Video, as always. I’m a kindle direct publisher and I was wondering if you have tips for kdp ads? We’re always working with tight margins (1-2 dollars) and it’s quite competitive.
Would be great if you’d consider making a video catered for kdp. There are many kdp influencers who did ppc videos but I found many to be misleading. Prefer listening to amazon ppc experts, but can’t deny the fact that we work with different constraints in kdp. Thanks Steven!
KDP ads are really tough. Books don't do that well on Amazon. The margins are the issue just like you pointed out.
The reason I don't make content for KDP is the authors shouldn't hire me, we can't help them. Beyond a simple 1 off coaching call myamazonguy.com/coaching
hey, Steve can you please share the doc's, It's really helpful. thanks
I'm under the weather and drawing a blank here, which docs? We also have a PPC course at mag-school.com for $20
This is one of the most helpful condensed Amazon PPC video i come across, super! Thanks!
My PPC pleasure
Excellent content, each bit of video pored more information over the previous piece of info. Over an hour long video never gave me bored feeling. That is so kind of you to share such a knowledge database. Respect from Pakistan.
Glad you enjoyed the PPC master class
This Amazon PPC video is a huge golden nugget 💪🚀
Thanks for watching, Nate. Glad you find this helpful. You can know more about PPC in our website, you can visit us through this link: myamazonguy.com/
No BS Amazon PPC session. Negating keywords were so insightful. Thanks, Steven - you are a gem!
Glad it was helpful!
This is so valuable Amazon PPC Masterclass ! Thank you for sharing all the info about Amazon PPC with us ! I have learned a lot !
You remind me so much of professor Messer in the IT field, in the way you educate. Thanks for this Amazon ppc materclass!
Wow, thanks! Glad that you like it! Thanks for visiting.
Thank you for making these videos. I try to watch all of your videos and listen to your podcast to keep learning and getting better.
That's the spirit! If you want a free review of one of your products snag it for 🆓 here www.MyAmazonGuy.com/asin
@@MyAmazonGuy Thank you so much! and thank you for responding! I refer you to my friends that wants to start on Amazon too.
Amazon PPC Video for the win. Awesome Stuff Steven. A Question. The Search Query Performance Report. Is there a way to export/download it? Or only view from inside the account?
No way to export this at this time
@@MyAmazonGuy Feared as much. Thanks, Steven. Appreciate the reply
I keep referring to this video for Amazon PPC tips. Really amazing.
Work of love here
The auto complete Amazon ppc tip was excellent. Never heard that one before. Will try it out. Thanks!
Welcome!
Top Man Steven!! 👍👍 I thoroughly enjoyed your Amazon PPC video.
Quick question - Is your Mag course relevant for all marketplaces, I'm in the UK?
Absolutely. The principles apply to all markets! Mag-school.com
Best PPC content I've seen in a while. Thank you!
Wow, You're very welcome!
Thanks Steven for such a great amazon ppc course. Always learning new things from you!
Glad you enjoy it!
Wow what a great video, I've never ever seen like this PPC strategies specifically never negate your main keyword
Glad you enjoyed it!
I love your videos because they are so REALISTICS, there is so much crap out there from other people that it is crazy. I have learned so much from you. Thank you for so much honesty and realism in this hard Amazon word. I appreciate it :)
So glad you shared this feedback 💜
Thank you for this Steven! The best video for Amazon PPC
Glad to help!
The Best Amazon PPC class.
Thank you so much for this class.
I got some really valuable points from this class but top of that the most important I've learnt is that
"Never negate a good keyword"
It's a simple but highly effective lesson.
Once again really grateful for this masterclass on Amazon PPC.
Never negatw a good keyword!!!
Thanks for sharing your feedback
Hello, I greatly appreciate the wealth of knowledge you have provided here. Is this checklist you refer to accessible to public?
genuinely sharing knowledge Hats off to you 👏
You're very welcome 🤠
you talked about Amazon PPC in a deep way I like this topic
My pleasure
Awesome video, very useful as always! Thank you so much Steven.
Thanks for watching.
This was very informative and educational and I gotta say I'm really happy to see you sell products in which most amazon sellers tell newbies like me to stay away from like- selling glass and occasional products- which you've clearly demonstrated your killing it. Are these Momstir products all custom logos and quotes?
Thank u sir u have done great job,,your videos are very helpful for me
So glad to help you 🪙
much love from India big bro 💥 💪 .. QUALITY CONTENT 💓
hope you are good.
actually i was planning to buy ppc course from you my man, is this the recent or the website course is updated as well considering i only do FBA
Thanks, Nikhil!
I've seen them all, and this really is the best amazon PPC content. My ROAS has increased by 25% since implementing your ideas. One question I have to continue to improve my Amazon PPC. I stopped negating words I want to promote in a new campaign. It helped, but not my budget is out of whack. If I lower the bid or budget in the original campaign, does that negatively affect the history? Thanks again for the great Amazon PPC content.
Won't affect the history make modest changes. So glad you enjoyed this and got some return! Check out our ppc course mag-school.com
Super detailed and informative Amazon PPC video! Thank you.
thanks Trevor
Great video!!!
I was told that if you have repetitive keywords in multiple campaigns the keywords bid against each other. Can keywords bid against each other and/or cancel each other out? I have a product with 6 variations of flavors and I use a lot of the same keywords for their individual campaigns, and the bids on them vary. Thank you so much!
You're welcome!
@@MyAmazonGuy She asked a question!
great amazon ppc tutorial, thanks
Glad you like it!
Very Informative and amazing content as always! Thanks, Steven for such a great amazon PPC course.
Glad you enjoy it!
Sir Steve pope, Kindly tell me when you will start Hiring Amazon PPC Managers??
Thanks for showing your interest! Please feel free to check our job openings here - myamazonguy.com/jobs/
Thank you so much for this Steve! Very valuable insights! #AmazonPPC
You're very welcome! I'm delighted that you found the insights valuable.
One of the best video on Amazon PPC, Love from Pakistan.
Thanks for watching
lots and lots i learned from this video about ppc
So glad to hear it. I love PPC
Hi, Steven, i want to ask you about High Competition products. I sell sneakers, a not known brand with over 100 models. Market is dominated by known brands, cerebro keywords research shows keywords contain mostly known brands or their models. What is the strategy here? Is there a way to use competitor brands or models in seo content or somewhere else to get some rank or visibility? Whats the best way to ppc here ? There is almost no content about it, can you make a video about high competition products please ? Thank you
It's too risky to use competition brand names these days
Hi Steve, I have learned so much to your video, thank you! I'm a newbie in learning PPC.
- negating keyword phrase with those high ACOS, but also taking into consideration into checking your search term report from
time to time to archive certain keywords in your negative campaign if a sale occurs.
- importance of NOT taking down auto campaign to convert them into manual.
- Better off leaving auto campaign and manual campaign together.
- Making sure to have only 1-5 keywords per campaign to AVOID cannibalization.
My question is, what is your rule of a thumb when its about time to PAUSE an automatic campaign?
It depends. Why would you want to pause the auto campaign?
@@MyAmazonGuy Got it, Steve, I will not pause it, but instead, let it be to show Amazon data.
Great video on Amazon PPC!
I love me some Amazon PPC
I did not start open the store yet seems a little difficult for me to check this but thanks for sharing I will come back later when I need to check it
Please do!
2) For products with no exact search, starting advertisement on high volume category keywords like educational toys for kids. Is it a good strategy. Or we should only try for closely relevant keywords? Again, thanks a lot for your video. Big Fan. Love from India!
Toys sell themselves. Ads not as critical.
Hi there, really great content! Thx for that! Question, Do you have any add. Advise on lowering the marketing costs. I'm doing average sales for our product but all profits are eaten by ppc.. i dont have A + content.. because of budget..thx for all your great work🙏👊
To lower marketing costs and improve profitability:
1.Optimize PPC campaigns by refining targeting and experimenting with bid strategies.
2.Enhance product listing with relevant keywords and high-quality images.
3.Invest in appealing product images, even if A+ content is not feasible.
4.Utilize social media and influencer marketing for organic exposure.
5.Encourage organic reviews from satisfied customers.
6.Explore additional marketing channels like email marketing and partnerships.
Continuous monitoring and adaptation are key to achieving cost savings and improving profitability.
Hey Steven, great video once again. I feel like I am learning so much about Amazon PPC from your years of knowledge accumulation and great presentation skills. At 43:00 you say that a keyword will not perform as well in a new campaign because the "history of the campaign stays with you". Could you unpack and elaborate on that a little bit. What does that exactly mean and why do you think this phenomena exists?
A campaign with history uses that history to bid better for the right customers
Thank you for sharing all your Amazon PPC knowledge! When you launch a new product, do you run all campaign types from the beginning (including brand and display)?
No. But I go deep on sponsored product.
OMG! 1 _ 5 keywords? No wonder I have spent so much money in PPC. That makes so much sense. Thank you so much!
You're on the right track!
@@MyAmazonGuy how do I enroll in your PPC course?
www.fbasellerlife.com/my-amazon-guy-success-academy?ActiveCampaign&Ends+Tonight+-+My+Amazon+Guy+Success+Academy&+06+30+-+MAG+Success+Academy+PM+Reminder
This is our current program
Thank you Steven. You made my day 🙂
Glad you enjoyed it!
Great video! How can you get a copy of the document you are referencing in the video? Thanks in advance!
Can you link me to the time stamp in question
Learned a lot of great Amazon PPC information. Love to enroll in your courses; still working on my budget. For now, watching and taking down notes on your videos greatly helps me on my Amazon VA journey. Thanks for sharing! #amazonppc
Glad to be a small part of your journey! Did you see the listing optimization video? th-cam.com/video/b4okSNx5yLs/w-d-xo.html&lc=UgxeclTkfxu0tp9ndF14AaABAg
@@MyAmazonGuy Yes, I did! Great content. I like the actual reviews, lot of take-aways. Thanks!
AMAZON PPC. Thank you very much for explaining all the terms on your weekly report. I continue learning. ON the PPC question my Mexican Math doesn't add up: $1.96 minus $1.49 = $1.47 and you say you will pay $1.50, If the is an auction, doesn't the higher bid wins? Thank you
Higher bid wins that is correct. Mexican math is like calculus
This is fantastic content for Amazon PPC. Thank you so much!
Glad you like it!
Thank you for this amazing video. Does your agency provide help to small businesses ? or beginners who started selling on Amazon a few months ago and have a small budget?
We have MyAmazonGuy.com/PPC and MyAmazonGuy.com/coaching that can help you on low budget.
Your video is so helpful! thanks for this!
Amazon PPC
Glad it was helpful!
Thank you for this Amazon PPC Masterclass! I have learned so much from you...
👍
Amazing Amazon PPC Course
Glad you liked it
Love all the golden rules and I find this video full of really clear concise information. Quick question - Our company is constantly testing products in VC and SC, does it make sense to have the same campaigns set up in both VC and SC and keep ads on in both places?
Yes if you cover them in both platforms. Your ad optimization will be tricky.
This Master Class on Amazon PPC is recommended to All PPC managers in Pakistan.
Thank you for this video Sir it really helps a lot
You're welcome, happy to help!
I want to know two things related to Amazon PPC
1 - Let's say I have the keyword "Frypan". should I add it in broad, phrase, and exact match campaigns at the same time? Or should I put it in the negative of broad and phrase?
2- Let's say I found a converting search term in auto or broad campaign. Should I target it in the exact match campaign and put it in the negative of auto and broad? If not then how to use converting search terms of auto, broad and phrase campaigns?
1) add frypan to all 3 campaigns with unique match types. You will get 3 different results. Adjust accordingly.
2) never never never negate a good keyword. Leave the auto and broad doing it. Add it to an exact.
@@MyAmazonGuy Aren't they will start competing with each other by targeting the same keyword in each match type? I have seen if we do so amazon usually nullifies impressions either in all match types or in some of them
Man, thanks for the amazing free content on Amazon PPC. Does the MAG course go into much greater detail than this?
I found the tips on campaign size and to avoid making good keywords negative in auto campaigns very helpful as there are some begin mistakes I was making.
It does. With modules. Tests.
I love the way MAG wants to TH-cam rank for 'Amazon PPC', yet, in their own pinned comment of "$20 PPC course..." doesn't call it "$20 Amazon PPC course...." :)
Great point. I'll fix that haha.
Thank you for the great video and tips. one question: how can we add Amazon product in Google shopping list? how those products are shown on top of the Google search?
No way to do this from Amazon. Display ads however can show up here.
This video was really helpful - thank you very much for putting it together! Do you find that changing the daily budget at different times of the day affects anything? Let's say I have a campaign with no end date, and set it to $5 so that it uses the $5 after 12 am when there may be lower intent to buy. And then switching the daily budget to a much higher amount around 4-6 pm. Or do you think it's better to keep the daily budget the same for the most part? Thanks again for everything.
This is basically manual day parting. Data shows it ineffective and does more harm.
Amazing Amazon PPC Tutorial! I wanted to ask if the backend keywords are relevant for the auto campaigns? I already put 99% of my relevant keywords into the bulletpoints and the title and I want to start auto campaigns now, I was planning on adding only specific longtail keywords to the backend keywords later after running the campaign for a while and leave them empty for now. What do you think?
Yes they are relevant but front copy is more so
Hi Steven if you're starting for the first time and have a low moq such as 200 units what's a good daily budget to set on automatic campaign when doing keywords research
First 7 days I'd go $50 daily. May lower to $20 daily dependingly. Best to go hot early.
Thank you for the reply Steven, can I ask another question if you don't mind, because this is a huge confusion question, you can even make a video on it, so I watched alot of your videos and you like using broad match and automatic campaign when launching products, you have mentioned you're pro broad match campaign, and in one of your videos you said something about using a broad match modifier as it is more precise, now when launching would you recommend using a broad match or a broad match modifier if you are using long-tailed keywords as your keywords when setting up the campaign
I've seen many people against broad match and I've seen some people say broad match is better to use if you have long-tailed keywords otherwise it's better to use broad match modifier
'they went with no text A+ content that's a mistake" - What if they added it in the back end of the images, is it still a mistake?
It seems like the client chose not to include any text in their A+ content, which is a common mistake. However, if they added text in the back end of the images, it could potentially help improve the visibility and discoverability of their product. Adding relevant keywords and descriptive text in the image metadata can assist in optimizing search rankings and attracting potential customers. So, adding text in the back end of the images could be a good strategy to enhance the overall effectiveness of their A+ content.
Very, very good Amazon PPC tutorial
Many many thanks
@@MyAmazonGuy Mr. Pope, I have a small question to pick your brains: What is the optimized amount of competitors' ASINs that should be put into Product Targeting?
How's Amazon algorithm take singular and plurals of same keyword? Should we have used those singular and plurals separately in both listing optimization and PPC?
No. Do not use plurals
Can the same can be applied to eBay PPC/Promoted listings advanced? Or do you have any video for that? Thanks mate :)
👍$20 Amazon PPC course and it comes with a certificate of competency: mag-school.com/course/ppc-course
Genuine question, what does the course offer that you haven’t given away here for free?
Well I ordered the PPC course, 15% in and it's already worth the money.
took the course when it came out and I must say the stuff that you learn is 100X the value of the small price your paying...so if you are still on the fence, just go ahead and take...it's worth it! 💯💯💯
Hi MY Amazon Guy is there any email i can send you to enquire about your services for TRADEMARK in USA. As i am from Singapore
Hi how can I get this course
Please if you give me hands on training also and help me in how I can get clients and you help me in ppc
Great video, many tips. Could you provide me with link to the file with purpose of fix bids, up&down bids, down only bids?
Ney Norbert, you may want to check this video on Bidding strategies: th-cam.com/video/RpdiMK_Zc9o/w-d-xo.html
Amazon PPC by MAG is a winner!
Vergel we need more ppc memes stat 🍿