"Bud Light 2.0?" - Jaguar's New Woke Ad Sparks MAJOR Online Backlash!
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- เผยแพร่เมื่อ 24 พ.ย. 2024
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We are at the end of woke era. Jaguar couldn’t have picked a worse time to shift their brand🤣
I feel it’s smart on their end. Idk one person who has ever bought a jaguar. If they get .0005 percent of the woke people to buy they will increase their sales by 1,000 percent
@@asphaltspecialties that woke folks dont make much money....
Moast dont work.
that's exactly what I have been arguing. Most companies in the US that have tried to go woke have already gone broke. DEI divisions are getting shit canned now all over the place. You could argue the biggest get woke go broke was displayed in the election. Maybe because Jaguar is owned by Tata over in India they don't get it. Their board is heavily DEI and PRIDE and have pushed Jaguar into this ridiculous bullshit when woke is over. We are done with the cosplay bullshit, we are done with the weak men in women's sports, and we are done with DEI hiring. At this point, as some who has owned 5 Jaguars, and currently has 2 (XJL and XKR-S), all these clowns have done is piss off loyal customers like me.
The branding was fine it's the narrative that's the problem smh
Once President Trump slaps tariffs on them, that’ll be the end.
It's quite amazing that they were able to fit all of their new clients onto an elevator.
😂😂😂
😂😂😂
Lol spot on
And none of them can afford a Jaguar car LMAO.
😂😂😂
Jaguar: "Copy nothing"
*proceeds to copy the latest trend 😂😂😂😂😂😂😂😂😂😂
They're a whole decade behind. They missed the whole train
@@artemis8396 Visually how’s that new? Fashion house Valentino has been depicting black models in fluorescent frothy - styled evening gowns for years!
1980's trend !
This is actually on brand for them if you consider they are always 5 years behind the competition.
Sold my Jag yesterday. Won’t be buying another one
Who's the snowflake now? One little as got you throwing a hissy fit ...with your imaginary Jag might I add
Boycott Jaguar. We want cars not propaganda of sexual preferences and wokism.
I try not to buy anything nowadays. Just about EVERY SINGLE COMPANY has comparable ads filled with the fraction of the population.
Its women and gay men who were buying jags.
You couldn't afford one anyway.
@@derekbiggerstaffjaguar is a trash can anyway and this is why I buy bmw
@@derekbiggerstaff I can afford 100 of them buddy. I have Mercedes S class, 2 BMWs and a Tesla S. What do you have. Stop personal comments and comment on Subject.
Those who refuse to learn from the past mistakes of others are doomed by repeating them
Theres almost zero sexuality in the actual ad but noooooo. Y'all just wanna hate for no reason
How did they go from James Bond to James in bondage?
Bond never drove a jag..it was an Aston Martin.
@@mr.d.6529incorrect
Nice
Austin Powers drives a Jag, not James Bond
😂😂😂😂😂😂😂😂❤❤❤😂😂😂😂
Imagine a man buying a Jaguar after that commercial.
Man ? What's that ?
@@mrmr1964😮😂😊😂
@@mrmr1964 hard for some to define these days lol
hahaha....certainly not me
Pretty sure they do butt stuff.
6:15 Jaguar used to be known for leaking oil? Now they'll be known for leaking trans-fluid.
😂
Brilliant!
Best comment here thanks for the belly laugh friend
You deserve to be worshipped just for that comment
😅😂
As a 2x jag owner, I feel completely betrayed, blindsided, and stabbed in the back. This is unforgivable.
You're part of that community now.
Are you a snowflake? Your feelings sound hurt
What happened to Jaguar is the same thing that happened to Harley, Bud Light and countless other companies; marketing departments full of woke idiots that don’t care about revenue.
yep, fresh out of the education system, no doubt celebrated the making of this obomnation with soy lattes all round.
Bad business case, selling to less than 5% of the population.
@@randomcomputer7248 I see what you're saying, but how do they convince the CEOs to go along with it? I can't help but wonder if there's something more nefarious - intentionally tanking the share price, buying tons when it low, knowing it will eventually go back up. Nothing they are doing makes sense to me.
And, somehow, these activists in marketing departments don't get fired LOL.
Who hires these woke leftists btw?
This is Jaguars way of going bankrupt without going bankrupt😂😂😂
New Jag gonna be powder blue with light pink interior and rainbow brake lights that blows bubbles when you hit 70 mph😂😂😂
@@farenheitrfmg8354 👊🤣👊
Lol
Damn yo. I literally lol'd at this comment. 😂 I think you need a job with the jaguar marketing department. Hahaha
@@farenheitrfmg8354 They stole the rainbow & Mr Snuffleupagus, but we're taking them back, they can have Jag. lol Nobody got time for that.
😂😂😂😂
So, I'm a Jaguar fan and owned one. Was looking into buying another, but after their "woke" advertising, forget it!
The Bible verse that says "woe to them that call evil good, and good evil" is Isaiah 5:20
Amen, it’s all around us these days.
Testify
"1984" Apple Commercial was directed by Ridley Scott and is one of the best.
As for Jaguar, they had a great commercial - "Good to be bad" featuring Mark Strong, Tom Hiddleston and Sir Ben Kingsley.
This abomination is not Jaguar.
2024: Imagine every black&white bold head in the commercial looking at their I Phone and you got 1984/2.0 Who's gonna hammer that?😮
Remember when that commercial released and it got flack for the woman being “too buxom”?
Jaguar shouldn't have to advertise. It proves it's in decline. No sign of an evolved iconic 🇬🇧 car. Go woke, go broke.
The poor man's mercedes.
It was just a one hit wonder
Agreed. Jaguar has been consistently uneventful in the car market for a good while now. Sad to see what has happened to them.
is not it an Indian car. I do not see anything Brithsh in Jaguar.
Mercedes isn't British either & whether I have or had the money, I wouldn't buy neither... lol More into true 🇬🇧 classic bikes & motor vehicles, than todays computer/electric run vehicles.
As Someone who works for JLR this is Embarrassing!
You will be building them in rainbow overalls 😂😂😂😂
Your boss has found your TH-cam comment. Dissent will not be tolerated.
If Jaguars behave anything like their new advertisement, you won't be able to stop them from turning left
Good😂one!
Brilliant
Nice 👌
😂
😂
The fact that they managed to fit their entire new customer base into an elevator is pretty impressive.
2000% tariff 💯🇺🇲
Gay tax 😂
😅
Lolol
@@CeeDEE-l8bthat’s a Jag-rawr
@@CeeDEE-l8b that’s a dr(J)ag-rawr
Wow that Apple commercial is pretty creepy
I mean I’m not an Apple fanboy but they did a good job opening up office life. It used to suck even more than it does now.
The guy behind the Jaguar campaign was a former VP with BudLight Dylan ad fiasco.
that explains everything....Jaguar will follow Budlight. ashes
Now I know what happened
A brand hatchet man, to dissolve a company of their assets.
No. That was a woman by the name of Alissa Heinerscheid
Explains everything 😮
I assumed all marketing companies would have learned a lesson or at least taken notes from Bud Light. Silly me 😬
Who else loathes Obama, Kamala Harris, Walz, Biden, Jack Smith, Mayorkas, Schumer, Newsom, Schiff, Hochul, Willis, Fauci, Pelosi, Cheney, Hillary, AOC, Woke Hollywood, CNN, ABC, CBS, MSDNC, Facebook, google and TH-cam censorship-‘
✋🙏
You forgot Facebook and instagram also. Fuckerberg is just as guilty of the 2020 election as anyone
🤚
ME too!
Ding ding ding ding ding ding ding ding ding ding ding ding ding ding ding ding ding ding ding ding ding ding ding ding ding
Can the shareholders sue ?
They wanted to see if they can surpass Bud Light “success”!
"I'm not trying to sell you any cars."
>Neither is Jaguar apparently.
I majored in Marketing at a conservative university back in the late 80's. I dropped two classes because of this non sense. Can't imagine what it would be like today.
I don’t know why companies don’t just be neutral and go back to just being normal
A
Because all coprstions follow the agenda ..
Due to ESG scoring system / social initiative. Introduced by UN and supported by WEF. 💀
The woke mind virus is real.
Wow, I suddenly feel GREAT about my set of problems - so much that I don't need a Jaguar to feel better like these people do!
My father-in- law had a V12 Jaguar, and he spent more time in tow trucks than he did driving it. But it did look and sound good.
In 1964 Jan & Dean “Deadman’s curve” was about a corvette and a jaguar XKE racing on the street in Cali
I am canceling all my Jaguar orders right away 😂😂😂
I am going to start a marketing agency and all I will do is tell everyone "make things badass." You make fancy cars, so make badass fancy cars and badass commercials
Nothing screams "Copy Nothing" quite like heroine-chic teletubbies in a Zoolander-era Will Ferrell supervillian nightmare, selling a 6-figure product that old rich conservatives gave up on, years ago, to liberals who can't afford to move out of their parents' house.
All the while not having one single new car to sell!!!!!!!!!
Jaguar just rebranded by replacing the J with an F!
I learned "cuppa" means cup of tea from watching UK mysteries. What a bizarre commercial.
True on both counts. Cuppa is also used and enjoyed in Ireland. It often more directly refers to the social experience of chatting with family or friends over a cup of tea (or coffee) as in:
"Will you stay for a cuppa?" or "She dropped around for a cuppa." or "I heard their news when they came by for a cuppa"
Also: New Jag is not my cuppa. Not for me. Not my cup of tea. Bizarrely non-commercial commercial, perhaps?
Finally, might I further suggest that watching the old-school UK mysteries will remain infinitely more satisfying than looking on in stunned disbelief at the weird new mysteries leaking out from the UK?
Have a very good day, ma'am (Indeed, could it get any worse?) 😉
a Jaguar driver is an individual that likes spending time in the wating room of an automobile repair shop.....
They're trying to please BlackRock and Vanguard by getting their ESG score up. At all cost
Bullseye 🎯
In the 1975 I had an organic chemistry professor who made a point of telling everyone he had bought a Jag in England and had it shipped home to America. I saw it on campus sometimes. It was dark green and guite impressive. He was SO peoud of it.
If you’ve ever watched a Jaguar ad before. It looks more like a James Bond ad. Then THIS???!!!! BUD LIGHT BUD LIGHT
The last Jag advert I saw years ago was proper James Bond. A bunch of British villain actors looking totally suave and all driving Jaguars. It was memorable and very on brand.
It’s marketing department went woke obviously!😂😂😂
Jaguar was once a gorgeous car! My dad had one a Jaguar XKE 2+2 always in the shop known as a lemon. But it was gorgeous
What made it not gorgeous now?
@ this was many yrs ago Jaguar was once the most beautiful car ever designed now its typical looking nothing unique nothing different it looks like everything else on the roads
@@stephaniemoore9122 I thought you have cited a specific model. Nothing going on with Jaguar today changes how their old classics look. This is the only point I am making
XKE was from back when Jaguar was British.
Bro relax its just a marketing tactics. Jaguar went broke once. You cant boycott them who already went bankruptcy. They are fooling us. Do you think any car company would do this kind of nonsense. Wait until dec 2
Ridiculous ad, I thought it was an ad for the Teletubbies clothing line 🤣
Don’t get me started on the Harley commercials 🤣🤣 waiting for the unicorn gender bike
harley has always been gay, they patented the ass tinkling ffs, or as they called it in paper, vibration and rumble pattern
Introducing Faguar by Jaguar
Nice one...😂
And have you met their three sisters: Haguar, Naguar and Shaguar?
They own Land Rover too. The Brits will boycott by not buying products by them.
Jaguar and Landrover haven’t been British for quite a few years; they’re American.
@enkisdaughter4795 they were an iconic British brand, that was founded in this country, not disputing who owns them now. Most companies have moved to Asia to get cheaper labour. Hence there are many brands I wouldn't buy, because of the disgusting treatment of workers.
@@enkisdaughter4795 tata indian company owned jaguar
1:23 "Cuppa" is a colloquial English term normally for drinking a cup of tea😉
Is this corporate espionage/sabotage?
Possibly.
I don't get either...too much talk for a simple marketing when we have seen worst commercial i see nothing woke or wrong about that. It sound more like a sabotage. And the other thing these guys brought up this topic just because Elon commented. These guys are now sounding puppets. Let jaguar commercial alone
I think so
@@nivioify Get help! Immediately!
No, it's ESG...
WTF are these people thinking...?👎
I never stopped saying Merry Christmas I guess I never got the memo. Oxnard, Ca
As a Conservative Christian, the Left even made me feel uncomfortable saying it for awhile. 😡
People almost forgot Jaguar now they are taking about it. If you ask me, they got people talking about them.
The people in the ad look miserable because their cars have been in the shop for 2 months.
😂
😂😅
What are you talking about? They don't drive Jags! Oh, were you talking about Kia?
'People'? You are being too kind
As an Indian they should fire the ceo with immediate effect
Personally, I think they should fire the entire marketing department, and EVERYONE who had a hand in approving this.
I agree I doubt if this was internal work or outsourced to some marketing agency. And there’s no need to change the logo for such a well known brand.
I hope they fire them at will after that embarrassment of a marketing
TATA owns it. They not woke. What happened lol
wait...I think they're on something! NOT 'on TO something'....ON SOMETHING!
It’s almost like these corporations have no idea what they’re doing
Correct!
8:40 "oh, no....that makes sense "😂😂😂
Jag just doubled down on their X feed too! They are toast…. Leave it to their DEI female marketing leader 🤦🏼♀️ to be completely out of touch!
Probably non binary furry marketing leader.
Jaguar: now it's a stigma. No one normal, stylish, would want to be associated with degenerates
This was just awful. I had the displeasure of being at a dinner with (at the time, as they change so often) this head of marketing, and the amount of verbal diarrhea that was coming out, I new this was coming.
You mean the woman that spearheaded this Jaguar fiasco?
It'll be worse than Bud Light because Bud Light is a cheap beer. Jaguar is a luxury car brand, that isn't a very good one at that post 2005. They have one good recent model in the F type which starts at 70k plus. For that same money you're competing against Audi, Lexus, BMW and Mercedes and lower end Porsches which all have bigger names. Choosing not to spend 70k is even easier than choosing not to spend 10 bucks.
Elon is freaking hilarious, but he ain't wrong. They were so busy advertising diversity they forgot the car 😂😂😂😂
I dont think it can be bud light 2.0 bc most regular people aren't in the market for a jaguar
Jaguar is viewed as a rich old person's car, so maybe they are trying to appeal to the younger crowd. I'm not sure I see the similarities between the 2 commercials.
You may not understand however, They, along with major American brands are forced to do this by their board of directors. Yes, It's stupid but this evil doers thinks they are convincing you of the promise of EVIL.
It gets you extra points in the League table following orders of the WEF and BlackRock
My Jaguar was the worst car I have ever owned. Always in the shop. Eventually even my mechanic couldn't tell me why it wasn't operating properly. Sold it immediately for a Subaru. Never looked back.
Bro can you IMAGINE if Aston Martin did some crap like this?!?!?!? I bet Tristan and Andrew would do an emergency meeting where they light those Aston's on fire. I remember when I was a kid, my Grandpa Elmo had a Jaguar. I was so impressed and amazed when the wheel retracted and extended by itself. If my Grandpa was alive right now to see this crap he'd probably have sold his Jaguar.
Jaguars are one of the absolute worst car brands you can buy. For reliability Jaguar ranks #29 out of 32. They must be trying to get quirky and odd people to buy them because they care more about being unique than they do about being or having something good.
Adam: "One of the last cars I owned was a Jaguar."
PBD: "Yeah, that makes sense."
💀
💀
😂 That was really funny
The f'd up thing is,i have loved jaguars since I was 5.im now 40.this hurts me to see.
Jaguar is struggling as is to move units.the EV nonsense and this woke shit is f'n everything up🤦
It wasn't woke. It was just weird.
That new commercial that is one reason why Jaguar sales of those cars are going to fall completely because nobody wants to buy a Jaguar with that ad!
Remember, IT WON'T GO QUIETLY.
When a car company is not run by a carguy it's jaguar
Jaguar is a British brand. Cuppa is a cup of tea.
Adam "the last car I owned was a jaguar", PBD "that makes sense". 😂😂😂😂
Jaguar is a dead brand. All the publicity they are getting with this ad is insane. Bud light was a thriving brand. Comparison is not fair to bud.
David Bowie done all this over 50 years ago
I was thinking same
To me, the ad fits. Jaguar basically has for at least the 10-20 years, has had two buyers: old and/or gay. The old are dying off, so what’s left? Better hit that gay market hard or you won’t have any buyers left to sell to. 🤷🏼♂️
The buyer is probably old AND gay, and yes, they are passing away…
I have a 2017 Jaguar XE. Love the car... Absolutely hate this commercial and direction.
Better sell the car or everyone is going to think you are a pervert. Sorry
I have a 2020. Very depressing.
The people who drive jags are the ones who can't afford an Aston Martin end of.
Disgusting what is happening to the world
"We assume that 10 to 15 percent of our current Jaguar customers will follow us, so relatively few," managing director Rawdon Glover said in an interview with Motor1 in July.
REALLY? He just says, we are going to lose 85-90% of our customer base, but it's gonna be good! Unreal.
Jeremy Clarkson: It's not a jaaaaaaaaag
It's a draaaaaaaag.
They should just start rereleasing cars from the 60s
This stupid ad sure has a lot of people talking, but will it sell cars? I doubt it. In fact, I'm thinking of returning mine and buying a tank.
They have never built a reliable car now they’re driving the one they have off a cliff with Circus characters
I hadn’t seen the commercial when I first saw the logo rebrand and I knew it wasn’t a good thing when I saw it. Any respect I had for the Jaguar brand is now all gone.
You had to have 2 Jags! 1 to drive and one to be repaired!
😂😂😂
Jaguar's motto used to be "Grace, Space and Pace." Now it's more like "Woke, Broke and Up in Smoke."
Please interview Jeremy Clarkson.
I will never buy a Faguar. They just Bud-Lighted their asses on fire.
Jaguar is done forever. Go woke Go broke
How far down Jaguar has fallen. They should go back to the Tom Hiddleston advert about 10yrs ago. These companies never learn!!!
I haven’t seen a jaguar on the roads in 10 years
As a former Jaguar owner, the ad doesn't represent me lol. I moved on to mercedes anyway lol.
They sell big rocks, it will look like Willie wonkas.
Adam get a Mustang 1968 gt350
Yeah
It's Fashion Week now on the Jaguar side, WTF are they doing??? the wokism is WILD! 😅🤦♂🤡🎪
I had a Jaguar XKE-64 Serie 1, I completely rebuilt it. My biggest regret was selling it.... Well, as Jaguar became woke, It makes me regret it less !!
...go woke go broke..... cliche but I just had to
I had a jag once SJX-V12 great in the day.NO WAY TODAY!! TO BAD FOR THE GUY WHO DRIVES IT NOW