Did I hear that correctly he struggled to sell milkshake machines? Anyone see the irony with this he took over McDonald's and put his milkshake machines in there and to this day don't work lmao 😅
Actually McDonalds used powdered milkshakes for a very long time and they always had milkshakes. He tried to convince the McDonald brothers to use it in all the stores, but they said ice cream only, so he used the powder anyway. Now they use soft serve ice cream machines, so they still do not use real ice cream.
The McDonalds brothers actually said Ray Kroc made them millionaires and they were happy about that. Becoming a millionaire in the 60s is the equivalent of over 10 million dollars today. I know plenty of people that would sell their restaurant for 20 million after taxes and never look back.
One of them got obscenely wealthy since he put most of the million dollar post tax payout for selling the McDonald's trademark (they sold the trademark since that's all they had that Kroc wanted) back into McDonald's Corporation stocks. That was right as McDonald's was taking off so his stocks skyrocketed in price as McDonald's got massive... the handshake deal was bullshit & both sides knew it was bullshit when they signed, the brothers just wanted a sop to their ego even if they knew that they were never going to get paid from it (and that 1% royalties on the trademark was an insane ask to begin with.)
People just assume that the brothers could have easily done what ray croc did, but the reality is, they had no motivation to expand and show more people there great idea. Not that its a bad thing, but they were quite content with not having much. Ray Croc knew the world needed to see a restaurant like mcdonalds, he really thought it was that special. Cant blame him for that.
@@jonathanmornes3914 Ahh that is just BS.. that is not for business. They werent capable and they were content... you got to be a shark if you gonna do what Kroc did. They would have failed or someone else would have taken over because again they just didnt have it. So Kroc took it before anyone else came along. He was brilliant.
@@Deadshot4396 Well duh! Thats what its about. They just wanted to make a living.. HE wanted to make a mark in the world and be filthy rich. He got it.
John C Maxwell taught that the difference between Kroc and the brothers is that Kroc was a leader. He immediately grasped a vision for what the restaurant could be, he knew that franchising and marketing was the way to get there, and he knew it was time to build a team and recruit more help, leave the kitchen to the skilled workers to work. He wasn't a shark investor, he didn't have as much money as the brothers at the time. The brothers had the money, the business, they had everything, but they lacked leadership. They didn't envision the future or had the drive to get there.
Fun Fact. Had the brothers put the $2.7 million dollars into MCD stock when it IPO'd, the stock would be worth over $25 billion today and they would be getting almost $600 million per year in dividends. They would also be the largest shareholders at McDonalds and would pretty much have a large say in what goes on since they'd own about 10% of the company.
Well, technically they didn't have 2.7 million dollars to invest. Call it 2.0 million dollars since they both had to pay taxes on it when Ray bought them out in 1961. Both of the brothers wanted to be millionaires upon conclusion of the deal, and they had calculated their tax liability into the agreement. They were also retired and had turned over managment of the original San Bernardino location and their other locations to senior employees, so who knows what they wanted to do with the money they had just gained. McDonalds went public in 1965 so it would have been a good investment especially since both brothers were intimately knowledgable of the business. What is also funny is that Ray Croc did not gift any shares to his family either, except to Joan, so both families became disconnected to the empire that they started.
Fate is fickle. The McDonald’s brothers wouldn’t give Kroc 2% more in gross sales. He gets behind on his mortgage and ends up at the bank. Where he meets a man who tells him he’s in the real estate business not burgers.
That's the movie... in reality Kroc had to take out a second mortgage on his house to buy out the guy that the McDonald's Brothers had already sold the Midwest franchising rights to before they sold them to Kroc as well. The movie straight up ignored how badly the McDonald's Brothers had fucked over Kroc first... causing him to be on the brink of bankruptcy & the movie also glosses over the numerous guys that the McDonald's Brothers had already driven into bankruptcy through failed franchising attempts before Kroc finally figured out how to do it successfully.
@johnjeffreys6440 no... but they did sell the McDonald's trademark to Kroc & had to change the name of their original McDonald's restaurant (Kroc opened a McDonald's across the street from them to drive it out of business.) One of the brothers actually got ridiculously wealthy since he invested most of his million dollar payout right into McDonald's stock when it was still super cheap.
@@nationalsocialism3504 ok. thanks It would have been nice if both brothers did that and then thanked Kroc down the line with a little sarcasm haha Interesting story though No one really knows all the details about who took advantage of who I’m guessing.
@johnjeffreys6440 I was taught at Hamburger University when going through manager training as a teenager over 20 years ago... that basically the handshake deal was agreed to by Kroc to close the deal but he never meant to follow through for a second (and the McDonald's Brothers were painted as kind of naive for believing that he would & arrogant for even asking... but that combination of naivete & arrogance is why they never succeeded in the first place.) Kroc was a great man... warts and all, the McDonald's Brothers were definitely painted in the most glowing way possible in this movie hiding their own warts and shortcomings. Kroc definitely fucked them over the "handshake deal" but it wasn't serious to anyone involved except them & they had previously fucked Kroc over very badly almost driving him into bankruptcy and losing his house.
Ray Kroc became frustrated with the McDonald brothers' {Richard & Maurice} desire to maintain a small number of restaurants. The brothers also consistently told Kroc he could not make changes to things such as the original blueprint. Kroc eventually decided he wanted control of the company entirely, Kroc bought the company in 1961 for $2.7 million, calculated so as to ensure each brother received $1 million after taxes. Speaking to someone about the buyout, Richard McDonald reportedly said that he had no regrets.
This is nonce Ray Crock was a black man he started McDonald's he was the first black man to start a restaurant chain having trouble he dressed as a white clown aka Ronald McDonald he did better as a white guy
@@kendallevans4079 no Ray krok was a black Guy I never heard of McDonald brothers McDonalds sucks I don't eat there soybean aka seaweed burgers I like Arby's now that's great next to boogie king
From what I have read the McDonald brothers were satisfied with the deal that made both of them millionaires but the movie needed to portray Ray Kroc as a villain for dramatic purposes.
You're 100% wrong they made 1 million dollars a piece and Ray agreed to give them a 1% royalty in perpetuity but Kroc being the piece of crap that he was, he never followed through on it and seeing how it was a handshake deal nothing could be done. Business was conducted a lot different back then. If Kroc did this in today's day and age, he would be put in prison!!
@@chuckydall9250 Hey chucky chucky, what you are saying there is exactly what the movie tells, that's easy to say, I know, I've seen it multiple times. But do yourself a favor and look for other sources of reliable information before writing that I 'm 100% wrong because I am NOT. In fact, they were grateful to Kroc for what he did for them. Qué cojones tiene la gente.
@@philippebiendon5809 Very clever, do you know that there are two classes of persons ? Those who classify people in two classes and those who don't. 🤣😂😆
Ray Kroc turned a very good burger joint into one of the largest real estate franchise corporations in the world. The McDonald brothers didn’t care for expansion. Ray did.
@@mikhaildavidson4325it is very possible that nobody would know the name “McDonald’s” without Ray Kroc. The McDonald brothers were brilliant innovators and Ray was the growth driver. Both elements explain why McDonald’s is where it is today.
@@uuuultra What? Did you watch the movie or read the history of the McDonald Brothers? The Brothers tried to expand but all of them failed and concentrated on only one Fast Food Restaurant, Without Krok, McDonald's would be just another Food Restaurant forgotten and no one would remember.
Each brother, in 1963, got 1.2 million dollars. 1.2 million dollars in 1962 was ALOT of money. For a single hamburger joint. It was a great deal for the McDonald brothers.
They didn't want to do what Kroc was doing. They didn't want to expand like that. It is less robbed, and more like short sighted missed oppurtunity. Croc made it work, they didn't they failed trying before too.@@PNWTraveler
@@PNWTraveler and i was roobed because when i was borned i did not buy property when i was in dipers. they got paid for the name they did not create the franchise that is mcdonalds. take away franchise and nobody would care of a hamburger fast food named mcdonalds.
@@PNWTraveler The McDonald brothers have an option to take royalties which probably would have been a much better deal.. but they took the guaranteed money. 1.2 million was a lot of money.
It’s ironic that ray originally was frustrated that the food took forever and was usually wrong at drive in diners, because that’s exactly what McDonald’s has turned into nowadays
Each brother maid the equivalent of over 10 million today after taxes. They only had a handful of restaurants before Ray Kroc. Ray had opened 228 stores and ran quality control at all locations at time of purchase. By his death Ray Kroc had opened over 7500 McDonald’s with complete quality control at every location. The McDonald Brothers never would’ve even made 10% of what one of them made in a whole lifetime if it wasn’t for Ray Kroc. Ray Kroc literally did all the work. The brothers refused to help him and he’s the bad guy? Ray Kroc has made more people millionaires than any other business owner ever in history of the world by franchising.
The title is not exactly true. The McDonald brothers agreed to be bought out in 1961 for $1.2 million each. That is equal to $12.5 million each in 2024 dollars.
@markantony3875 you're 100% wrong. First off they only agreed to be bought out after Kroc made it clear he would tie them up in court for years and bankrupt them in the process at the time Kroc had the money to do it and their lawyer told them settle or go broke so they settled they never wanted to do that. Second Kroc agreed to give them a 1% royalty in perpetuity, but Kroc being the piece of garbage that he was screwed them on this amd it was a handshake deal so nothing could be done. Let me ask you a question: If you started a business, amd put your heart and soul into then along comes a guy who was a complete failure at business and he steals your business from under you would you be happy with that?? Ray Kroc was portrayed as the villain because that's exactly what he was he even made them change the name of their original restaurant. What a nice guy.
@alegendarywolf3278 They didn't have to bend the truth on this one Ray Kroc was a failure in business until he stole the brothers' ideas and took over their business.
@chuckydall9250 Whatever. The McDonald Brothers had all their other business ventures fail too. They ended up making $25 million 2024 USD from Kroc in the end. Sounds like a nice payday for having only one location to me.
@markantony3875 The difference is Kroc was always a failure. The McDonald brothers created an extremely successful business that Kroc stole from!! So they should be thankful that he gave them a couple of million dollars back after he stole what amounted to billions of dollars from them is that what you're really saying?? You don't seem to understand that this was their business and Ray Kroc started selling franchises of THEIR business without ever telling them or compensating them. If someone stole your safe that had 5 million in it and the cops recovered it for you, but gave you back only a hundred grand and said hey they have the rest of the money just be happy you got 100k back better nothing that would well with you??
The brothers had no vision and were very difficult to work with. Ray Kroc made McDonald's what it is today. The brothers made a very large sum of money, much more than they ever would have without Ray Kroc.
They had vision but once they achieved a minor but great success they didn't know how to see it all the way through and we're clearly worried about losing control of the monster they created
Calling bullshit on this. The McDonald brother's were well compensated. A million dollars for each in 1963 was a lot of money. Ray saw the future of McDonalds.
The story just wants you to see ray in a bad taste. In reality the McDonald’s brothers were grateful cuz without ray they woulda prolly still been one restaurant maybe even out of business. They never wanted to franchise and they had tried and failed
There was never a handshake deal to begin with. He payed them 1 milion dolars per men. it would be 12 milion today. And don,t forget they had only at the moment the MC logo and nothing more.
Please for the love of God, Dont just concentrate on Kroc is bad, how about reading an interview about the brothers and telling anyone that they did not regret selling the Franchise to Kroc, and if they did not sell the fast food restaurant, it will not be as successful at it is. After the movie this released, did you see anyone in the McDonald family file a lawsuit? No, because they receive 1M according to them, and to the report, 1M at that time is equivalent to 10M at this time.
They should do a sequel. The formative years against the Whopper, other chains, and creation of Happy Meal/Chicken Nugget. They would be interesting movie too.
Title is misleading, he not only made them money with his franchising of their store models, but he paid them WHAT THEY ASKED, when he approached them about buying them out. Also they were considering retiring anyway so they took up his offer. If anything the McDonald's brothers kind of screwed Ray by withholding the original San Bernidino location which he assume was part of their agreement when they had promised it to their employees. Yes Ray Kroc did blow up himself over time and his self-proclaimed title of 'The Founder' is misleading as yes, he did found the McDonald's corporation and set up the business models the company uses today, the speedy-system and the original concept was founded by the McDonald's brothers. A later CEO of the company (one he knew Ray Kroc himself) lamented the 'Founder business' was convoluted since 'there was plenty of acclaim to go around'. While a good movie, at times The Founder often portrays Ray in a more negative light than was true. Yes he was a naracisst at times, and a work-aholic, and made some choices in private and business that are frowned upon, but ultimately he was a decent man who wanted his slice of the American dream and he got it, and not only made himself wealthy, but plenty of others who got to enjoy the ride with him. Even the McDonald's brothers got their dream of being millionaires as they vowed to their own parents thanks to Ray pushing the McDonald's brand beyond what Mac and Dick could do on their own, and Dick himself who reported had the biggest animostity of the two brothers with Ray, commented there was no bad blood and he even considered Ray a friend.
Put this in perspective from Australia, in 1971 first Mcdonalds opened in sydney In 1971 a decent house cost $40,000 AUD in 1971 , $1,000,000 USD was equivalent to $1,600,000 AUD IMAGINE being handed the equivalent payout of (40* suburban houses) and NEVER having to work again The original brothers were INNOVATORS who got well compensated # remember 1 hamburger meal cost $0.35 cents US When Ray discovered the first store RAY took a concept and made it a success beyond any imagination
Ray Kroc was once asked why he named his restaurant McDonald's instead of naming the company after himself. He responded by asking:"Would you want to eat a Kroc Burger?"
No. Wrong, sorry. They were paid in some parts only: For the business idea, the name "MC D" actually, etc. Yet - they were also GIVEN the promise of a profit-sharing of the ( new ) company. But just as an oral "gentlemens'" agreement. And Kroc broke that: The brothers never saw a penny here.
The construction of freeways was a major element in this and many fast food stories. I recommend the book Fast Food Nation. It explains the real reason for the brothers and many others' success.
@@morefiction3264 absolutely! And they wanted speedy service on the go, so they targeted he freeway to catch ppl on their way home! It was an amazing union at the time. Read the book if anyone has not. A great read.
its not just freeways but the total auto oriented design of American cities from zoning, parking requirements, height restrictions, minimum lot sizes, and then all the auto oriented infrastructure, etc etc etc. It kills small businesses because its hard to just start. Therefore, chain hotels and restaurants, big box stores, shopping centers, corporations they have a huge advantage in that they can absorb the costs per location and forgo profit for a long time.
Remember, they wanted to retire. They were done and had no plans to expand. Did not want to continue. It was a sweet deal for them and that's all that matters.@@alexx960
I live near the 1st McDonald's in Des Plaines, IL. They kept it around for many years but eventually had to close it around 10 years ago due to flooding.
the title here is incredibly biased, Ray Kroc made McDonalds what it is today. The original McDonald Brothers were very well taken care of for the ONE extremely successful restaurant. The idea that the original McDonald's brothers were robbed of their dream is the work of decades of mythbuilding. People just don't see the full picture.
Not entirely. The McDonalds were the creative ones who revolutionized the process - they made it work. Kroc, on his own, would never have done what they did. That said, Kroc was certainly the better businessman. As I understand it, in reality, there was no ill-will between them. Dick claimed in an interview that he didn't feel that Kroc ripped them off. In fact, he was right: Kroc took all the risk. And if it had failed, the brothers would be way ahead.
He grew their business and made them successful in franchising and they refused to up his commission from 1.4% They deserved everything they got. Had they given him a fare share he wouldn't have had to do the real-estate business on the side
This was a good story about human enterprise and corporate control.. The key line in the story is when a business associate advises Kroc, "You don't seem to understand, you're not in the hamburger business, you're in the real estate business...
Love how the McDonald brothers actually apply workplace economics in their restaurant by drawing a detail floor plan of their restaurant on the floor to actually produce workplace efficiency, they literally account for every small corner and seconds that can be wasted in the design of the restaurant and turn it into an efficient workplace for the employees
Kroc did basically strongarm the McDonald brothers out but they did receive a sizeable payment for the time. Kroc of course expanded the business into an empire. The movie also should at least give a nod to White Castle as it was their food service methods of the 1920's that the McDonald brothers modified into the Speedee Service System not their own invention.
My mom would take me & my brother's to the Des Plains McDonald's on 27th Street from Chicago just for the hamburgers & fries and shakes! Of course Shakes were for adults only! Especially because they were the most expensive item you could buy at that time 35¢, hamburgers 15¢, cheeseburgers 20¢? Drinks only two sizes small & large 15¢ & 25¢ and fries one size 15¢ you could feed all four of us for under $3 bucks! I believe that's why my mom moved us out to Des Plains in the 60's just because of the McDonald's later they had stores in Chicago & Elgin Illinois my mom's favorite trick was to order a hamburger with no onions! I knew she liked onions but she told me! That way you always got a hot Hamburger! Later on I grew up in Elgin Illinois at LHFC on 1212 Larkin Ave! And Bear Family open a store across the street from the Larkin HS on Larkin Ave in 1969? At the Grand Opening they had Gale Sayers there he was rehabbing his knee but the Bears gave all the kids From Larkin Home free burgers, fries & shakes and we all took a picture with Gale afterwards he stopped the Home all the Kids went crazy! I grew up eating McDonald's food and still do! If it's hot and the fries aren't dead! I'll put their fast food up against any other fast food! They still have the best tasting fries! Damn I'm old! Great Bio about ex -shake machine salesman Ray Kroc "1955" also met the original Ronald McDonald!
Kroc did very well selling milkshake machines. He paid the McDonalds brothers a million plus for their interests. His net worth when he died was under 300 million but that’s close about a billion today.
The real innovation of croc was solving the first problem the brothers said they had, the quality control, standarization, thats what ray croc did, he even founded some kind of official education for the franchices.
Too many simps here drinking the kool aid and the clickbait. A deal is a deal and jt was a great deal. He took a risk, it’s about risk vs reward. If Mcdonalds failed none of you would be commenting like this. If Mcdonalds ended up failing should he be reimbursed by the brothers? No
The McDonalds brothers SOLD their interest for a couple of million each (like worth 10 mil today) they did just fine and they never wanted to be a part of a large franchising operation anyways…the movie is factually incorrect on so many levels it’s ridiculous…Ray NEVER STOPPED SELLING MIXERS…he wanted to grow the McDonalds franchise to sell more mixers (initially) …truth is the McDonald brothers wanted to retire and very much liked the idea of selling to Ray …Ray even offered to give them part of the reality division but they declined because of tax reasons…there only parting request was that the McDonalds name not be changed (yes Ray wasn’t the advocate for keeping the name, all he cared about was the logistics behind the company) they took a very generous buy out and priced to where they wouldn’t sacrifice what they wanted in taxes…😊most of what’s depicted is very exaggerated at best or a complete Hollywood fabrication
You are absolutely wrong about the insinuation that Roy Kroc stole the McDonalds brand from the brothers. Dick McDonald mentioned in his final interview before his death (available on Amazon Prime) that he purchased a large portion of shares in the McDonald’s corporation shortly after selling out, and that he made “a lot of money” from this in the years since. Also, this movie is inaccurate about the royalties: Dick and Mack actually gave Kroc a choice - either he gave them $1m both up front, OR he agreed to a perpetual 0.5% royalty deal (half of what they ask for in the movie). It was difficult for Kroc, but he was able to sum up the $2m to buy them out to avoid the royalty deal. Don’t be fooled by the movie - in real life the McDonald brothers benefitted well from Kroc's success. They weren’t fools. The only travesty was that Kroc erased them from the history of McDonald's, claiming himself to be the founder. It was only after his death in the 80s that Dick and Mack were re-recognised as the true founders. PS. For the record, if a handshake deal is witnessed in the presence of attorneys, and a written follow-up made, it is just as legally binding as a signed contract. So assuming the handshake deal was even real, Kroc would not have been able to renege on it. Hence why he had to buy them out to avoid a perpetual royalty deal
8:05 is kind of funny. To this day coca-cola and mcdonalds are maybe the biggest corporate partnership in the world. Coke makes 75 gallon tanks of syrup ONLY for mcdonalds. (its also a slighty more concentrated syrup so that the coke is still just as good as the ice melts in your cup) I had to deliver 3 of them today. Pain in my ass as it has to be pumped from my tank into their tank with a big heavy 100ft tangled hose and another 100ft of Co2 hose that uses their Co2 sytem to push the coke from my tank into their tank.
Rat Kroc is not the bad guy when it comes to dealing with the brothers, only when dealing with his wife. The movie desperately wants us to see the brothers as the good guys and ray as scum, but the fact is the brothers didnt agree to an increase in profit share which was very reasonable and maybe ray wouldnt have got to the bank and we wouldnt have this monstrosity that we have today ( g anted kfc would still take its place, so yeah)
In real life they were happy with the deal. A million dollars back then is a lot of money. The movie makes the situation more adversarial because that's more entertaining and I'm glad they did. A lot of films that are truer to life are incredibly bland.
Mac and Dick McDonald didn’t get cheated out of anything. Had they remained the owners, McDonald’s never would have become the company it became. Ray had incredible vision
Ok first off that’s not true… The McDonalds brothers had only 1 successful location when they met Roy Crock.. McDonalds would have stayed at one location if not for Roy!!! That man saw a great idea and developed it into the multi National business that it is today.. Quite honestly the guy who convinced him to buy and lease land is the real genius
I'm kind of surprised of all the comment here defending Ray Kroc. I'm not a huge fan because I heard about the true story decades ago and made up my own mind. The part of the movie that struck home with me (and struck home "live" back in the day), is Ray's brilliant yet harmful push for ultra-automation and preservative-laden food substitution. The McDonald's brothers insisted on the highest quality food... "clean[er]" food, if you will. It's true that Kroc purposefully pushed the envelope with dishonesty in his dealings with the brothers, and this was especially true with the food itself. Had McDonald's remained committed to the brothers' original concept of the restaurant, perhaps the entire industry wouldn't have "injured" our world as badly as they actually have.
Why the misleading title, he did payed them. I like that the brothers wanted quality food in their restaurant and Macdonald's today is known for junk food.
Ray Kroc invested himself totally in the business including mortgaging his own home but every time he asked for help the McDonald's brothers said no. They deserved exactly what they got.
The Title should be "Two stubborn brothers that always shot down good ideas and was hard to work with push a man to invest in real estate continue to hustle and see the bigger picture while also bag a new wife on the side." Should've just gave Ray that increase share of the profits in the contract
Ray Kroc was obsessed with becoming rich. So much so that he found every loophole to make that happen because he wanted it all! I am certain that greedy businessmen all over the world will see him as a hero and a smart businessman. The interesting part is that the businessmen that I know of... don't have any friends. Even their own families don't have much to do with them. Everything with them is all show. The reality is that they are hollow inside. Successful business may make you rich financially, but it leaves your morally bankrupt if your obsession is greed! I prefer being with people who give back and appreciate, not because they need to, but because they want to! Someone like Taylor Swift as opposed to Donald Trump.
Kroc going to the franchisee and complaining about the quality of the experience is exactly what is wrong with going franchise. One restaurant can be super perfect and then the one a few blocks down the road will absolutely suck. That one experience can make someone swear off the entire franchise all together. Kudos to him for at least trying to keep it the same experience across the board. As big as McDonalds is now that is an impossible feat.
But it said in the movie at the end that Ray didn't give them the 1.2 million each. He screwed them over and they went out of business because Ray put a McDonald's across the street
Did I hear that correctly he struggled to sell milkshake machines? Anyone see the irony with this he took over McDonald's and put his milkshake machines in there and to this day don't work lmao 😅
They work fine, just take awhile to clean, so they are down for that a lot. They just say it’s broken so you don’t ask
Yes this true
they say it is broken so the losers dont have to clean it@@ozmond
Actually McDonalds used powdered milkshakes for a very long time and they always had milkshakes. He tried to convince the McDonald brothers to use it in all the stores, but they said ice cream only, so he used the powder anyway. Now they use soft serve ice cream machines, so they still do not use real ice cream.
@@ozmondThey dont take a while to clean, only one company is allowed to clean them so it takes a while.
The McDonalds brothers actually said Ray Kroc made them millionaires and they were happy about that. Becoming a millionaire in the 60s is the equivalent of over 10 million dollars today. I know plenty of people that would sell their restaurant for 20 million after taxes and never look back.
One of them got obscenely wealthy since he put most of the million dollar post tax payout for selling the McDonald's trademark (they sold the trademark since that's all they had that Kroc wanted) back into McDonald's Corporation stocks. That was right as McDonald's was taking off so his stocks skyrocketed in price as McDonald's got massive... the handshake deal was bullshit & both sides knew it was bullshit when they signed, the brothers just wanted a sop to their ego even if they knew that they were never going to get paid from it (and that 1% royalties on the trademark was an insane ask to begin with.)
2w😊@@nationalsocialism3504
Yep truth is they had no problems with him at all. But what fun would that be?
This is true, movies make up things for drama
I get happy when I see stories like this for all the people
People just assume that the brothers could have easily done what ray croc did, but the reality is, they had no motivation to expand and show more people there great idea. Not that its a bad thing, but they were quite content with not having much. Ray Croc knew the world needed to see a restaurant like mcdonalds, he really thought it was that special. Cant blame him for that.
I think they were but they wanted a certain style of expertise. Having them build to fast made the worry about keeping their integrity
Hah! He saw a dollar sign.
@@jonathanmornes3914 Ahh that is just BS.. that is not for business. They werent capable and they were content... you got to be a shark if you gonna do what Kroc did. They would have failed or someone else would have taken over because again they just didnt have it. So Kroc took it before anyone else came along. He was brilliant.
@@Deadshot4396 Well duh! Thats what its about. They just wanted to make a living.. HE wanted to make a mark in the world and be filthy rich. He got it.
John C Maxwell taught that the difference between Kroc and the brothers is that Kroc was a leader. He immediately grasped a vision for what the restaurant could be, he knew that franchising and marketing was the way to get there, and he knew it was time to build a team and recruit more help, leave the kitchen to the skilled workers to work. He wasn't a shark investor, he didn't have as much money as the brothers at the time. The brothers had the money, the business, they had everything, but they lacked leadership. They didn't envision the future or had the drive to get there.
Fun Fact. Had the brothers put the $2.7 million dollars into MCD stock when it IPO'd, the stock would be worth over $25 billion today and they would be getting almost $600 million per year in dividends. They would also be the largest shareholders at McDonalds and would pretty much have a large say in what goes on since they'd own about 10% of the company.
one put their milli into its stock actually lol
How could they put the money back, seems they didnt fully beleive in expanding and majorly investing in it
@Tata-bd9nx it's a movie bro, they needed some drama, in reality they did buy a mountain of McDonalds stock.
Well, technically they didn't have 2.7 million dollars to invest. Call it 2.0 million dollars since they both had to pay taxes on it when Ray bought them out in 1961. Both of the brothers wanted to be millionaires upon conclusion of the deal, and they had calculated their tax liability into the agreement. They were also retired and had turned over managment of the original San Bernardino location and their other locations to senior employees, so who knows what they wanted to do with the money they had just gained. McDonalds went public in 1965 so it would have been a good investment especially since both brothers were intimately knowledgable of the business. What is also funny is that Ray Croc did not gift any shares to his family either, except to Joan, so both families became disconnected to the empire that they started.
Fate is fickle. The McDonald’s brothers wouldn’t give Kroc 2% more in gross sales. He gets behind on his mortgage and ends up at the bank. Where he meets a man who tells him he’s in the real estate business not burgers.
That's the movie... in reality Kroc had to take out a second mortgage on his house to buy out the guy that the McDonald's Brothers had already sold the Midwest franchising rights to before they sold them to Kroc as well. The movie straight up ignored how badly the McDonald's Brothers had fucked over Kroc first... causing him to be on the brink of bankruptcy & the movie also glosses over the numerous guys that the McDonald's Brothers had already driven into bankruptcy through failed franchising attempts before Kroc finally figured out how to do it successfully.
Were the brothers required to build on Ray's land?
@johnjeffreys6440 no... but they did sell the McDonald's trademark to Kroc & had to change the name of their original McDonald's restaurant (Kroc opened a McDonald's across the street from them to drive it out of business.) One of the brothers actually got ridiculously wealthy since he invested most of his million dollar payout right into McDonald's stock when it was still super cheap.
@@nationalsocialism3504 ok. thanks
It would have been nice if both brothers did that and then thanked Kroc down the line with a little sarcasm haha
Interesting story though
No one really knows all the details about who took advantage of who I’m guessing.
@johnjeffreys6440 I was taught at Hamburger University when going through manager training as a teenager over 20 years ago... that basically the handshake deal was agreed to by Kroc to close the deal but he never meant to follow through for a second (and the McDonald's Brothers were painted as kind of naive for believing that he would & arrogant for even asking... but that combination of naivete & arrogance is why they never succeeded in the first place.) Kroc was a great man... warts and all, the McDonald's Brothers were definitely painted in the most glowing way possible in this movie hiding their own warts and shortcomings. Kroc definitely fucked them over the "handshake deal" but it wasn't serious to anyone involved except them & they had previously fucked Kroc over very badly almost driving him into bankruptcy and losing his house.
Ray Kroc became frustrated with the McDonald brothers' {Richard & Maurice} desire to maintain a small number of restaurants. The brothers also consistently told Kroc he could not make changes to things such as the original blueprint. Kroc eventually decided he wanted control of the company entirely, Kroc bought the company in 1961 for $2.7 million, calculated so as to ensure each brother received $1 million after taxes. Speaking to someone about the buyout, Richard McDonald reportedly said that he had no regrets.
Even though Ray Kroc was scummy with the brothers, he made the franchise worldwide successful
This is nonce Ray Crock was a black man he started McDonald's he was the first black man to start a restaurant chain having trouble he dressed as a white clown aka Ronald McDonald he did better as a white guy
So you're defending him?
@@kendallevans4079 no Ray krok was a black Guy I never heard of McDonald brothers McDonalds sucks I don't eat there soybean aka seaweed burgers I like Arby's now that's great next to boogie king
@@Sixteenyearhermit-sd3pi Black guy?....LOL
From what I have read the McDonald brothers were satisfied with the deal that made both of them millionaires but the movie needed to portray Ray Kroc as a villain for dramatic purposes.
You're 100% wrong they made 1 million dollars a piece and Ray agreed to give them a 1% royalty in perpetuity but Kroc being the piece of crap that he was, he never followed through on it and seeing how it was a handshake deal nothing could be done. Business was conducted a lot different back then. If Kroc did this in today's day and age, he would be put in prison!!
@@chuckydall9250 Yeah, I saw the movie too, do a little research and find the real story.
fun fact to think about ... once you have spent 1 dollar off a million... you are no longer a millionnaire.
@@chuckydall9250 Hey chucky chucky, what you are saying there is exactly what the movie tells, that's easy to say, I know, I've seen it multiple times. But do yourself a favor and look for other sources of reliable information before writing that I 'm 100% wrong because I am NOT. In fact, they were grateful to Kroc for what he did for them. Qué cojones tiene la gente.
@@philippebiendon5809 Very clever, do you know that there are two classes of persons ? Those who classify people in two classes and those who don't. 🤣😂😆
Ray Kroc turned a very good burger joint into one of the largest real estate franchise corporations in the world. The McDonald brothers didn’t care for expansion. Ray did.
did mcdonald's pay you to say this?
@@mikhaildavidson4325don’t do handshake deals like a couple of reta-rds did 🤷♂️
@@mikhaildavidson4325it is very possible that nobody would know the name “McDonald’s” without Ray Kroc.
The McDonald brothers were brilliant innovators and Ray was the growth driver. Both elements explain why McDonald’s is where it is today.
@@uuuultra What? Did you watch the movie or read the history of the McDonald Brothers? The Brothers tried to expand but all of them failed and concentrated on only one Fast Food Restaurant, Without Krok, McDonald's would be just another Food Restaurant forgotten and no one would remember.
True but Ray was all about profit over quality. It’s still the same way.
Each brother, in 1963, got 1.2 million dollars. 1.2 million dollars in 1962 was ALOT of money. For a single hamburger joint. It was a great deal for the McDonald brothers.
They were still robbed.
They didn't want to do what Kroc was doing. They didn't want to expand like that. It is less robbed, and more like short sighted missed oppurtunity. Croc made it work, they didn't they failed trying before too.@@PNWTraveler
@@PNWTraveler and i was roobed because when i was borned i did not buy property when i was in dipers. they got paid for the name they did not create the franchise that is mcdonalds. take away franchise and nobody would care of a hamburger fast food named mcdonalds.
@@PNWTraveler The McDonald brothers have an option to take royalties which probably would have been a much better deal.. but they took the guaranteed money. 1.2 million was a lot of money.
@@PNWTraveler
How were they robbed?
Are you saying they were going to make 1.3 million in San Bernardino without Ray Kroc?
It’s ironic that ray originally was frustrated that the food took forever and was usually wrong at drive in diners, because that’s exactly what McDonald’s has turned into nowadays
Quality control has waned, and I had to wait almost 20 minutes for a Big Mac once. I’m pretty sure they can make it in under 5 minutes
@@Megamon0001 Tbh my location isn't bad when it comes to that.
@@Megamon0001 it takes under 60 seconds for a burger to be made. this includes them all. worked there for 4 years
@@frederikknudsen8811 it musta been the location I was at. What was the craziest day you had working there?
Each brother maid the equivalent of over 10 million today after taxes. They only had a handful of restaurants before Ray Kroc. Ray had opened 228 stores and ran quality control at all locations at time of purchase. By his death Ray Kroc had opened over 7500 McDonald’s with complete quality control at every location. The McDonald Brothers never would’ve even made 10% of what one of them made in a whole lifetime if it wasn’t for Ray Kroc. Ray Kroc literally did all the work. The brothers refused to help him and he’s the bad guy? Ray Kroc has made more people millionaires than any other business owner ever in history of the world by franchising.
MADE! Don't you know English? You sure think you know capitalism.
Thank you Jeff Kroc, I'm sure your grandpa is proud of you as well.
i dont think you know what made means. @@kendallevans4079
Don't listen to Kendallevens, You do understand capitalism.
@@itz-luigi1210😂😂😂😂
The title is not exactly true. The McDonald brothers agreed to be bought out in 1961 for $1.2 million each. That is equal to $12.5 million each in 2024 dollars.
Yes, but then the movie would be boring without the make belive drama, we all know Hollywood bends the truth for good cinema
@markantony3875 you're 100% wrong. First off they only agreed to be bought out after Kroc made it clear he would tie them up in court for years and bankrupt them in the process at the time Kroc had the money to do it and their lawyer told them settle or go broke so they settled they never wanted to do that. Second Kroc agreed to give them a 1% royalty in perpetuity, but Kroc being the piece of garbage that he was screwed them on this amd it was a handshake deal so nothing could be done.
Let me ask you a question: If you started a business, amd put your heart and soul into then along comes a guy who was a complete failure at business and he steals your business from under you would you be happy with that?? Ray Kroc was portrayed as the villain because that's exactly what he was he even made them change the name of their original restaurant. What a nice guy.
@alegendarywolf3278 They didn't have to bend the truth on this one Ray Kroc was a failure in business until he stole the brothers' ideas and took over their business.
@chuckydall9250 Whatever. The McDonald Brothers had all their other business ventures fail too. They ended up making $25 million 2024 USD from Kroc in the end. Sounds like a nice payday for having only one location to me.
@markantony3875 The difference is Kroc was always a failure. The McDonald brothers created an extremely successful business that Kroc stole from!! So they should be thankful that he gave them a couple of million dollars back after he stole what amounted to billions of dollars from them is that what you're really saying?? You don't seem to understand that this was their business and Ray Kroc started selling franchises of THEIR business without ever telling them or compensating them. If someone stole your safe that had 5 million in it and the cops recovered it for you, but gave you back only a hundred grand and said hey they have the rest of the money just be happy you got 100k back better nothing that would well with you??
Ray Kroc was Vince McMahon WAY BEFORE Vince McMahon was Vince McMahon... 😂
😂😂
This didn't age well
The brothers had no vision and were very difficult to work with. Ray Kroc made McDonald's what it is today. The brothers made a very large sum of money, much more than they ever would have without Ray Kroc.
They had vision but once they achieved a minor but great success they didn't know how to see it all the way through and we're clearly worried about losing control of the monster they created
Today it serves nasty unhealthy garbage
Calling bullshit on this. The McDonald brother's were well compensated. A million dollars for each in 1963 was a lot of money. Ray saw the future of McDonalds.
The story just wants you to see ray in a bad taste. In reality the McDonald’s brothers were grateful cuz without ray they woulda prolly still been one restaurant maybe even out of business. They never wanted to franchise and they had tried and failed
@@Dash7300-our woke world runs a commie narrative. That is why they always lie.
@@Dash7300-plus, they would have kept buying ice cream.
Lick the shoe
@@mathinho1237 Not a good rebuttal.
Moral of the story never take a handshake deal!
There was never a handshake deal to begin with. He payed them 1 milion dolars per men. it would be 12 milion today. And don,t forget they had only at the moment the MC logo and nothing more.
The movie is a fairy tale
Your ignorant comment is hilarious
Movie is a lie. Brothers were very happy.
Please for the love of God, Dont just concentrate on Kroc is bad, how about reading an interview about the brothers and telling anyone that they did not regret selling the Franchise to Kroc, and if they did not sell the fast food restaurant, it will not be as successful at it is.
After the movie this released, did you see anyone in the McDonald family file a lawsuit? No, because they receive 1M according to them, and to the report, 1M at that time is equivalent to 10M at this time.
In N Out perfected the perfect burger fast food. Quality, speed and affordably. Not a franchise but everywhere.
In N Out is what McDonald’s should have been
Totally agree! When was the last time a burger came out of McDonald's hot, never!
Yet In- N-Out always gets it right.
@@Deadshot4396 Not gonna happen, ever...
Huge credits to Keaton for pulling this off so strongly. He REALLY filled the screen with his energy.
Yea he made a movie about an interesting topic into a freaking cinema
spiderman
The handshake deal story is highly disputed by some of the McDonalds family.
They should do a sequel. The formative years against the Whopper, other chains, and creation of Happy Meal/Chicken Nugget. They would be interesting movie too.
It could be the start of the FCU (Franchise Cinematic Universe).
i would like to think the social network as the first movie of This universe
Title is misleading, he not only made them money with his franchising of their store models, but he paid them WHAT THEY ASKED, when he approached them about buying them out. Also they were considering retiring anyway so they took up his offer. If anything the McDonald's brothers kind of screwed Ray by withholding the original San Bernidino location which he assume was part of their agreement when they had promised it to their employees. Yes Ray Kroc did blow up himself over time and his self-proclaimed title of 'The Founder' is misleading as yes, he did found the McDonald's corporation and set up the business models the company uses today, the speedy-system and the original concept was founded by the McDonald's brothers. A later CEO of the company (one he knew Ray Kroc himself) lamented the 'Founder business' was convoluted since 'there was plenty of acclaim to go around'.
While a good movie, at times The Founder often portrays Ray in a more negative light than was true. Yes he was a naracisst at times, and a work-aholic, and made some choices in private and business that are frowned upon, but ultimately he was a decent man who wanted his slice of the American dream and he got it, and not only made himself wealthy, but plenty of others who got to enjoy the ride with him. Even the McDonald's brothers got their dream of being millionaires as they vowed to their own parents thanks to Ray pushing the McDonald's brand beyond what Mac and Dick could do on their own, and Dick himself who reported had the biggest animostity of the two brothers with Ray, commented there was no bad blood and he even considered Ray a friend.
Put this in perspective from Australia, in 1971 first Mcdonalds opened in sydney
In 1971 a decent house cost $40,000 AUD
in 1971 , $1,000,000 USD was equivalent to $1,600,000 AUD
IMAGINE being handed the equivalent payout of (40* suburban houses) and NEVER having to work again
The original brothers were INNOVATORS who got well compensated
# remember 1 hamburger meal cost $0.35 cents US When Ray discovered the first store
RAY took a concept and made it a success beyond any imagination
Hell, on tuesdays in the early 1990s. At McDonalds, Hamburgers were .29 cents and cheeseburgers .39 cents. I miss those days.
Ray Kroc was once asked why he named his restaurant McDonald's instead of naming the company after himself. He responded by asking:"Would you want to eat a Kroc Burger?"
The line is bullshit. They got paid and were satisfied with the deal.
No. Wrong, sorry.
They were paid in some parts only: For the business idea, the name "MC D" actually, etc.
Yet - they were also GIVEN the promise of a profit-sharing of the ( new ) company.
But just as an oral "gentlemens'" agreement.
And Kroc broke that: The brothers never saw a penny here.
@@Vivarius_RLPBYdid you research at all before saying that…?
The construction of freeways was a major element in this and many fast food stories. I recommend the book Fast Food Nation. It explains the real reason for the brothers and many others' success.
There an entire "rail road" towns that basically became ghost towns after the freeways went in, too.
The real reason is they provided a service people wanted at a price they could afford.
@@morefiction3264 absolutely! And they wanted speedy service on the go, so they targeted he freeway to catch ppl on their way home! It was an amazing union at the time. Read the book if anyone has not. A great read.
great book.
its not just freeways but the total auto oriented design of American cities from zoning, parking requirements, height restrictions, minimum lot sizes, and then all the auto oriented infrastructure, etc etc etc. It kills small businesses because its hard to just start. Therefore, chain hotels and restaurants, big box stores, shopping centers, corporations they have a huge advantage in that they can absorb the costs per location and forgo profit for a long time.
I am watching this having MacDonald's burger 😂
enjoy!!
Each brother got 1 million each. Remember how much that was back then.
That's 9.5 mill in todays money. Nothing to sneeze at.
That’s nothing considering they could’ve earned $200 million PER YEAR since they were bought out.
Remember, they wanted to retire. They were done and had no plans to expand. Did not want to continue. It was a sweet deal for them and that's all that matters.@@alexx960
@@alexx960tough luck it was them who wrote contract ofcourse we have hindsight of what mc Donald's is today.
@@alexx960 The success wasn't guaranteed. They took the safe bet, and it was still a lot of money.
Dick McDonald? I am so sorry that caught me off guard😂😂😂😂
“Family, religion, friendship. These are the 3 demons you must slay if you want to succeed in business.” - Mr. Burns
that is why i have failed. i was never willing to sell my soul to the devil.
The crazy part is a key to what he wanted involved taking their real name and then turn around and prevent them from using it.
A good business man doing good business. I don't see the problem.
I live near the 1st McDonald's in Des Plaines, IL. They kept it around for many years but eventually had to close it around 10 years ago due to flooding.
CEO mentality. Ray Kroc is the boss.
the title here is incredibly biased, Ray Kroc made McDonalds what it is today. The original McDonald Brothers were very well taken care of for the ONE extremely successful restaurant. The idea that the original McDonald's brothers were robbed of their dream is the work of decades of mythbuilding. People just don't see the full picture.
He built the business almost completely.
Not entirely. The McDonalds were the creative ones who revolutionized the process - they made it work. Kroc, on his own, would never have done what they did.
That said, Kroc was certainly the better businessman.
As I understand it, in reality, there was no ill-will between them. Dick claimed in an interview that he didn't feel that Kroc ripped them off. In fact, he was right: Kroc took all the risk. And if it had failed, the brothers would be way ahead.
The problem these days is finding employees with a work ethic. When I was young a job at McDonald’s was a great opportunity!
He grew their business and made them successful in franchising and they refused to up his commission from 1.4% They deserved everything they got. Had they given him a fare share he wouldn't have had to do the real-estate business on the side
People need to realize movies make stuff up.
This was a good story about human enterprise and corporate control..
The key line in the story is when a business associate advises Kroc,
"You don't seem to understand, you're not in the hamburger business, you're in the real estate business...
Love how the McDonald brothers actually apply workplace economics in their restaurant by drawing a detail floor plan of their restaurant on the floor to actually produce workplace efficiency, they literally account for every small corner and seconds that can be wasted in the design of the restaurant and turn it into an efficient workplace for the employees
Contracts are like hearts, they’re made to be broken.
Since when is $2.7 million zero dollars?
That was my thought. :-)
And in 61 which would be around 20 million now
Your title is totally wrong. The McDonald's brother got 1.2 million each which was 1 million after takes in 1961.
Kroc did basically strongarm the McDonald brothers out but they did receive a sizeable payment for the time. Kroc of course expanded the business into an empire. The movie also should at least give a nod to White Castle as it was their food service methods of the 1920's that the McDonald brothers modified into the Speedee Service System not their own invention.
My mom would take me & my brother's to the Des Plains McDonald's on 27th Street from Chicago just for the hamburgers & fries and shakes! Of course Shakes were for adults only! Especially because they were the most expensive item you could buy at that time 35¢, hamburgers 15¢, cheeseburgers 20¢? Drinks only two sizes small & large 15¢ & 25¢ and fries one size 15¢ you could feed all four of us for under $3 bucks! I believe that's why my mom moved us out to Des Plains in the 60's just because of the McDonald's later they had stores in Chicago & Elgin Illinois my mom's favorite trick was to order a hamburger with no onions! I knew she liked onions but she told me! That way you always got a hot Hamburger! Later on I grew up in Elgin Illinois at LHFC on 1212 Larkin Ave! And Bear Family open a store across the street from the Larkin HS on Larkin Ave in 1969? At the Grand Opening they had Gale Sayers there he was rehabbing his knee but the Bears gave all the kids From Larkin Home free burgers, fries & shakes and we all took a picture with Gale afterwards he stopped the Home all the Kids went crazy! I grew up eating McDonald's food and still do! If it's hot and the fries aren't dead! I'll put their fast food up against any other fast food! They still have the best tasting fries! Damn I'm old! Great Bio about ex -shake machine salesman Ray Kroc "1955" also met the original Ronald McDonald!
I don't understand why the tag line says....Kroc gave zero dollars to the original founders. That's not true.
People today are commies and they lie. Almost all YTers,are ironically woke commies.
Behind every great fortune is a great crime.
"The refrigeration cost of storing ice cream is eating his profit margin"
That explains it.
Kroc did very well selling milkshake machines. He paid the McDonalds brothers a million plus for their interests. His net worth when he died was under 300 million but that’s close about a billion today.
Michael Keaton is the Legend here!
Feeling sorry for the brothers is like feeling sorry for the guy who invented the wheel….
At 10:47, the name of Rollie Smith's wife is JOAN, not Juan, which in turn is a male name, Spanish for John in English. Please correct.
No one cares
@@mathinho1237 You cared enough to write, even though you are a no one, Jajaja !!! 😆
Juan 😂😂
what sound voice program do u use
The real innovation of croc was solving the first problem the brothers said they had, the quality control, standarization, thats what ray croc did, he even founded some kind of official education for the franchices.
Its one of Michael Ketons best movies
Too many simps here drinking the kool aid and the clickbait.
A deal is a deal and jt was a great deal. He took a risk, it’s about risk vs reward. If Mcdonalds failed none of you would be commenting like this.
If Mcdonalds ended up failing should he be reimbursed by the brothers? No
Not many people know the history so they would get their "facts" from the movies.
Fake title. Ray paid the brothers!
The McDonalds brothers SOLD their interest for a couple of million each (like worth 10 mil today) they did just fine and they never wanted to be a part of a large franchising operation anyways…the movie is factually incorrect on so many levels it’s ridiculous…Ray NEVER STOPPED SELLING MIXERS…he wanted to grow the McDonalds franchise to sell more mixers (initially) …truth is the McDonald brothers wanted to retire and very much liked the idea of selling to Ray …Ray even offered to give them part of the reality division but they declined because of tax reasons…there only parting request was that the McDonalds name not be changed (yes Ray wasn’t the advocate for keeping the name, all he cared about was the logistics behind the company) they took a very generous buy out and priced to where they wouldn’t sacrifice what they wanted in taxes…😊most of what’s depicted is very exaggerated at best or a complete Hollywood fabrication
This movie is very good. I enjoyed it a lot..
You are absolutely wrong about the insinuation that Roy Kroc stole the McDonalds brand from the brothers. Dick McDonald mentioned in his final interview before his death (available on Amazon Prime) that he purchased a large portion of shares in the McDonald’s corporation shortly after selling out, and that he made “a lot of money” from this in the years since. Also, this movie is inaccurate about the royalties: Dick and Mack actually gave Kroc a choice - either he gave them $1m both up front, OR he agreed to a perpetual 0.5% royalty deal (half of what they ask for in the movie). It was difficult for Kroc, but he was able to sum up the $2m to buy them out to avoid the royalty deal. Don’t be fooled by the movie - in real life the McDonald brothers benefitted well from Kroc's success. They weren’t fools. The only travesty was that Kroc erased them from the history of McDonald's, claiming himself to be the founder. It was only after his death in the 80s that Dick and Mack were re-recognised as the true founders. PS. For the record, if a handshake deal is witnessed in the presence of attorneys, and a written follow-up made, it is just as legally binding as a signed contract. So assuming the handshake deal was even real, Kroc would not have been able to renege on it. Hence why he had to buy them out to avoid a perpetual royalty deal
8:05 is kind of funny. To this day coca-cola and mcdonalds are maybe the biggest corporate partnership in the world. Coke makes 75 gallon tanks of syrup ONLY for mcdonalds. (its also a slighty more concentrated syrup so that the coke is still just as good as the ice melts in your cup) I had to deliver 3 of them today. Pain in my ass as it has to be pumped from my tank into their tank with a big heavy 100ft tangled hose and another 100ft of Co2 hose that uses their Co2 sytem to push the coke from my tank into their tank.
Rat Kroc is not the bad guy when it comes to dealing with the brothers, only when dealing with his wife. The movie desperately wants us to see the brothers as the good guys and ray as scum, but the fact is the brothers didnt agree to an increase in profit share which was very reasonable and maybe ray wouldnt have got to the bank and we wouldnt have this monstrosity that we have today ( g anted kfc would still take its place, so yeah)
One of the greatest business minds in American history. Period.
Excellent 💯
I watched this before in school 😂
"top quality food"
Back then, it was exactly that.
Difference between them is the brothers wanted quality, Kroc only cared about money. I prefer quality.
Yes. Back then people enjoyed their food. And it was reasonable in cost.
He gave a handshake........
In real life they were happy with the deal. A million dollars back then is a lot of money.
The movie makes the situation more adversarial because that's more entertaining and I'm glad they did. A lot of films that are truer to life are incredibly bland.
Title is misleading, they got paid, they just did not get a percentage of all future business.
Que buenos papeles ahora escoge este actor Michael Keaton..bien x el
Stop making FAKE TITLES
Just remember the first fast food was in E street sanbernardino California as the number 1 former location now a museum
Mac and Dick McDonald didn’t get cheated out of anything. Had they remained the owners, McDonald’s never would have become the company it became. Ray had incredible vision
batman paid them 2.7 million in 1961 which is about 28.5 million today
batman never loses
The Title are misleading
Now I know this is clearly a bot talking. Too many perfect mistakes.
Ray Kroc didn't "take" anything. He negotiated a price to which the McDonalds Brothers agreed.
Ok first off that’s not true… The McDonalds brothers had only 1 successful location when they met Roy Crock.. McDonalds would have stayed at one location if not for Roy!!! That man saw a great idea and developed it into the multi National business that it is today.. Quite honestly the guy who convinced him to buy and lease land is the real genius
When I heard "top quality food" I just laughed for two minutes
And McDonald's Corp was founded
The Brothers learn what KARMA is.
To be fair Ray did pretty much all of the work, while the mcdonalds brothers were properly compensated for their founding work.
I'm kind of surprised of all the comment here defending Ray Kroc. I'm not a huge fan because I heard about the true story decades ago and made up my own mind. The part of the movie that struck home with me (and struck home "live" back in the day), is Ray's brilliant yet harmful push for ultra-automation and preservative-laden food substitution. The McDonald's brothers insisted on the highest quality food... "clean[er]" food, if you will. It's true that Kroc purposefully pushed the envelope with dishonesty in his dealings with the brothers, and this was especially true with the food itself. Had McDonald's remained committed to the brothers' original concept of the restaurant, perhaps the entire industry wouldn't have "injured" our world as badly as they actually have.
Why the misleading title, he did payed them. I like that the brothers wanted quality food in their restaurant and Macdonald's today is known for junk food.
Too bad MCD has lost their way...
Ray Kroc invested himself totally in the business including mortgaging his own home but every time he asked for help the McDonald's brothers said no. They deserved exactly what they got.
The Title should be "Two stubborn brothers that always shot down good ideas and was hard to work with push a man to invest in real estate continue to hustle and see the bigger picture while also bag a new wife on the side." Should've just gave Ray that increase share of the profits in the contract
Ray Kroc was obsessed with becoming rich. So much so that he found every loophole to make that happen because he wanted it all! I am certain that greedy businessmen all over the world will see him as a hero and a smart businessman. The interesting part is that the businessmen that I know of... don't have any friends. Even their own families don't have much to do with them. Everything with them is all show. The reality is that they are hollow inside. Successful business may make you rich financially, but it leaves your morally bankrupt if your obsession is greed! I prefer being with people who give back and appreciate, not because they need to, but because they want to! Someone like Taylor Swift as opposed to Donald Trump.
Great Morning
I’ve always said that they would have probably never made a million if it wasnt for Ray Crock
Kroc going to the franchisee and complaining about the quality of the experience is exactly what is wrong with going franchise. One restaurant can be super perfect and then the one a few blocks down the road will absolutely suck. That one experience can make someone swear off the entire franchise all together. Kudos to him for at least trying to keep it the same experience across the board. As big as McDonalds is now that is an impossible feat.
In the thumbnail, first I thought he was holding a mini machine gun lol
Sounds like the creator of this video did his homework based on the "facts" of Hollywood.
Yes but even the movie showed Ray paying them flat $million each plus royalty oingoing percentage. So, this prat did not even watch the movie.
Just a great example why when you go in business with someone get everything in writing!
But it said in the movie at the end that Ray didn't give them the 1.2 million each. He screwed them over and they went out of business because Ray put a McDonald's across the street
Just realized Ray steals two things the business and a wife. 😅
His way or the highway... they should've listened,...
The movie is a good adaptation of the book; Under The Arches. Highly recommend.