L.L.Bean Behind the Scenes: Making Our New Ad “Outside Together Since 1912”

For our latest ad, we went back into the history of L.L.Bean and L.L.Bean customers to explore why getting outside is so important to us, and how getting out there together makes it even better. Near and far, young and old, from backwoods to backyard, here’s a peek behind the scenes at the story we’ve created outside together since 1912.
ABOUT L.L.BEAN
Welcome to the outside! At L.L.Bean, we design products that make it easier for families of all kinds to spend time outside together. For more than 100 years, we've recognized the benefits of getting outdoors and sharing the fresh air - because the only thing better than being outside is being outside together. #BeanOutsider
CONNECT WITH US
🛒 Shop L.L.Bean: www.llbean.com
☀️Fun Ideas, Easy How-Tos and Inspiring Stories: www.llbean.com/llb/shop/518342
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