Storytelling in Apple Keynotes. The Secret to Sell You More Products.

In this video I do an analysis on Apple's storytelling techniques that they use in their keynotes. These techniques are well thought and oriented to sell more stuff. I explore the power of showing the "why" instead of the "what," using concrete and relatable context, creating conflict, and focusing on emotions rather than facts.
In the video I also show how the use of multiple storylines, universal themes, and the importance of making customers care. With these storytelling secrets revealed, you'll learn how Apple creates compelling narratives that engage and inspire their audience.
== Resources used in this video ==
- Apple Keynotes from the Apple Watch Series 3,5 and 8 presentation.
- Wired for Story. Tedx talk by Lisa Cron.
- The clues of a great Story. TED talk by Andrew Stanton.
== Books I read to learn these concepts ==
- Wired for Story - Lisa Cron
- Story Genius - Lisa Cron
- The science of storytelling - Will Storr
- Made to Stick - Chip and Dan Heath.

[@sadiqdh]

Thank you very much! This gives good understanting for building effective product pitches through story telling!

[@davebcn87]

Thanks for your comment! I'm glad it was useful.