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@@tzera_rhuon EA basically had a business model of buying any small-studio IP that got popular and slapping together low-effort sequels, knowing the name would drive sales. Didn't matter if the franchise took a nosedive, they had more.
I stopped buying at the end of 2019. I was fed up with how they were doing reprints and power creeping back then, it's only gotten way worse since then. Way... way worse.
Nah lmao you never take what wallstreet and the media tells you to be true, they are there to manipulate retail investors for the benefit of the institutions.
@@justinreschke3642 I buy to play the game, but the price inflation is too goddamned high. Why would I buy booster product when I can just buy singles for nice low prices? Secondary market singles prices are purely determined by supply, not by booster price. A set booster should be £1.50, not £4.50.
WotC and Hasbro does surveys all the time... they just refuse to pivot and course correct because "WE GOTTA MAKE THEM Q4 NUMBERS LOOK GOOD!" Hasbro is shooting themselves in the foot trying to make short term gains at the expense of the longevity of their product.
@@PureSolace The surveys they perform from what I’ve seen/experienced they never survey “consumer sentinment” instead they tend to focus on how much you have spent on MtG and how much you’re planning on spending. And if you answer honestly and say you don’t plan on buying more soon, then they end your survey then and there.
Honestly more enjoyable that way. Though if you can find a local LGS, give commander a shot. Despite WOTC being so out of touch with the game commander is still just fun.
@@thecappeningchannel515 Basically, their convention was ran poorly, prices are rising, their main celebratory product for the 30th Anniversary is $1000 for 4 packs of randomized, non tournament legal cards that they promised to not reprint, and their secondary celebration product (the 30th anniversary countdown kit which was $150) sold out instantly because they did a limited print and didn't put a low purchase limit so it was scalped like crazy. Tldr: They are making it to where we are too poor to celebrate the 30 year anniversary and are releasing too much product
@@thecappeningchannel515 There are several other reasons running behind all this such as magic sets being sent out at a quicker rate, I believe they removed the primary tournament for 'Standard' Magic play which is also causing magic to take a downfall. Ontop of that, releasing numerous products with higher prices than usual. And then there's more but all in all, the customers are angry because Hasbro is doing more to make money in a short time, not realizing the ramifications and bringing harm to the longevity of a game that's continued for 30 years and while we hope it will continue, it won't as long as Hasbro continues to make poor decisions that affects players and gameshops all around.
@@GRadio-is1pe But like... who even plays arena? You would think it encourages casual play, but imo it only really rewards enfranchised players to continue playing
Standard died years ago when every single new set is clearly 100% geared towards COMMANDER format. none of the new cards are even halfway playable because they are all commander driven where you have to play a 3 cost card and have 2 other cards on the field and tap 10 mana to deal X damage to ALL OPPONENTS. Standard died years ago and it will not retire. Also, don't even get me started on that Alchomy stuff online where they are already digital cards and they sell them and buff and nerf the cards monthly. cost nothing to draw up these cards but cost players an arm and a leg. Personally i don't have Arena and i advise everyone against it
Oh wow, pissing off what what was a loyal player base of 30 years is turning out to be a bad financial decision. Who could have ever seen that one coming?
This new generation wants cards to be so dam cheap so they can have 20 Ugins for their 20 different commander decks that i don't even know what the hell I'm buying anymore. so many versions of everything i have no idea whats what and none of these cards are worth a dam
I mean, WotC keeps putting out new cards to the point where unless you buy early, your cards are gonna be outdated and obsolete way faster than they used to be. Not as many people to build decks, even at these prices, when they know they’re gonna have to replace them this quickly.
Wall Street is realizing what players have known for a couple years by now: Magic is being mismanaged HORRIBLY and it's going to bite WoTC and Hasbro in the *** so bad
It seems like Hasbro really want FAB to succeed. They show them how to put on in person events and then don't compete.. then they torpedo their own card game from the inside... Great Work
One issue is that Magic isn't cheap for actual players. While the value of certain sealed product lines have decreased, the cost of actual decks is still near all time highs. Many of the top Standard decks are over $400 and most Modern decks are over $1,000. Players are getting squeezed while investors/collectors are getting hosed on sealed holdings.
The rumors of price death are definately exagerated. It's like many haven't been through a real recession and seen what happens to (for example) stock prices. It's not like some go down, but soo many go down. We are just not seeing that in Magic at this time. Heck, my old cards are holding up very well. It seemed worse from about Jan-July. I think WOTC can have a crisis withough destroying value, but to be fair time will tell.
I was a sport card collector in the 80's into the mid 90's. I was there in the "junk wax" era and got out in time before it collapsed. For the last 2 years I have been telling my friends what is coming and now one wanted to listen. Oh well.
the difference is that i can't do shit with 7 baseball creatures . see where im going? you can't do shit with a sports card. just look at it mtg is entirely different beast; leaps and bounds beyond any sports collectible.
if not for value; it will still be a card game always. chess is still played and that game is hundreds of years old. yet very few can afford expensive pieces; but everyone and their momma; play chess made from plastic.
@@ChickenMcThiccken In the late 80's the sport card shows and collecting got super hot. You could not walk into a mall without a card show going on. So, what did Topps, Upper Deck, Donruss and rest do? They started pumping out more and more sets with bigger print runs and bigger price tags. They flooded the market. I am not comparing what you can do with a 2/2 White Knight or a Tom Brady, what I am saying is WoTc is doing the same thing Topps, Upper Deck and so on did. They crashed the market with so much shit.
@@Baronzemo44 I do think this is a very different conversation if WOTC prints good product. Magic could survive higher volumes of printings assuming that the market isn’t being overwhelmed and the majority of products are actually desirable. The draft/set box split could be interesting if there weren’t 5 million other editions and sets and whatnot to also purchase. Affordable (but not basement prices) basic cards with premium pieces for people who want/care.
LOL Rudy doesn’t understand that the education system is meant to indoctrinate you and leave you vulnerable to get juiced as soon as you finish your schooling:)
@@OtterSpaceCadet he couldn't careless. Magic could go to zero and he'll still be a millionaire. This isn't about his investments, this is about him caring about the game he loves being destroyed by incompetence and greed. Rudy will be fine. It's the Timmy's and what barely remains of brick and mortar LGS's who will be getting railroaded.
@@matthewmcmahon1541 I agree the small stores are getting the shaft hard for the most part those are the places that have kept games like magic alive and now they're getting s*** on
I almost wish that he had left it running and made the video 30 minute long. Just the bookcase and the sounds of an angry cardboard goblin rustling around in the basement. Hell, I would almost pay to see that.
the problem is like people who play pauper aren't even winning either. it's this middle ground decision that appeals to no one that is the real problem. thing is mtg could make different levels of products. literally make the cards in anything but collector boosters of a lesser card stock quality, with only modern frames. make the collector cards all have better card stock quality, special treatments, nfc chips, etc. print one run of collectors and print to demand the others qualities. this change should come with a decrease in cost to everything but collector sets and and increase in price to those. minimum change in cost should be 50%, but i think better would be to hit 35$ for a set booster box and 500$ for collector booster box. (also for fun i guess each collector box should also include a redemption code that gives one of every card in the set in arena.) you can't appeal to both these kinds of customers without having percievably different products.
@@Jalae sure you can appeal to 100% of the customers; don't price gouge and print ONE form of cards (think Legends, The Dark, Urza Saga). But it's waaay to far late to go back and only do that now. I have a feeling we are just at the tip of the iceberg here.
@@gamemasters how does printing one form of the cards appeal to the 15 year old with 20$ of spending money, old sets never had the wide customer base they currently have, if they tried to release with same level of print run as they did now you they would get bought up and price gouged by secondary market and without such a limit on quanity they can never see similar value. which isn't good for the game and isn't good for hasbro. if there are 2 different (VERY DIFFERENT) products for the 2 different category of customer price gouging the lower level product won't happen because they are intended to go to dirt, and collectors won't care because they were never intended to hold value anyway. i could be wrong, but i think the difference in scope of magic is too big for it. unless they are planing on /really/ pricing people out of mythics due to scarcity. like lower base price for boosters, but lower mythics to like one mythic per box, basically relegate all non-mythic cards to pauper and make each mythic 30+ on scarcity alone. this path feels worse to me tho.
The powers that be at Wizards and Hasbro deserve everything that’s coming to them. You have to actively try to run a collectible-based company this poorly.
i agree, this isnt something thats an accident. you can screw it up over and over and still not mess it up this bad. This was 100% intentional in every possible way.
@@AFPride0764 Maybe trying to get Wotc sold? Or Hasbro higher ups squeezing as much money and then retiring or hoping for nice severance packages before being fired. These higher management types just jump from corp to corp, making millions along the way.
@@dom19945 The is the goal of every CEO of a publicly traded company. Make as much money as you can in the shortest time you can. Then resign with a fat severance package. Meanwhile the company is in shambles and hundreds or thousands of people lose their jobs.
Stop blaming Wizards. How do people still not understand how vassalisation works? I thought we'd learned from EA. Blame the big evil overlords, not the minions trying their best.
I'm sure that Hasbro is worried that just banning Bank of America analysts from the DCI, taking away their Card Kingdom sponsorships and no longer sending them promo cards won't make them apologize or go away. Those are really the only tactics they have to deal with criticism of the Magic products.
It’s so sad to see this happen to something with so much history and culture. Hasbro deserves this and more. They’re so out of touch they need a harsh wake up. I’m just sad something I enjoy be a casualty as a result
@@michaeltheiss4533 I gave up on UMU totally once he gave up on getting some 30th to sell, what a maroon. Hey, but you have the best idea. Rudy for WOTC pres!
@@JohnNelson1 He is a store. If he bought it for resell he wound need to pay $999, shipping then ad 20% to sell it to you. I am not toughing any magic till they stop the Amazon stuff.
I want Hasbro stock at $25-$30. Same as my target price for Brothers War Jumpstart boxes. Both HAS stock and BRO Jumpstart are toxic assets at their current price, but for half the price, I'll take it!
Personal experience: went to local game store for MTG prerelease this past weekend. Prerelease tournaments were supposed to be held at 3-7-12 on Friday Saturday and Sunday. Despite this only the Saturday night planechase fired with 5 people in total. They were unable to get even 4 people together to fire any of the other prerelease event times even though there was a constant 30+ players in the store the entire time. People just couldn't be bothered to play prerelease and would rather play other formats like commander or were playing other card games instead. This can probably be contributed to the prerelease being changed by WOTC although the current state of magic seems very poor.
This was the best video in a long time thanks. Hasbro deserves what’s coming. I e been waiting for this for a long time so it can become more about the game and not the money
I was thinking of getting back into magic this year. It was so confusing going in and seeing more than just the core set and the new block and this was at Target!
@@thecappeningchannel515 overprinted everything and constantly pumped out more and more products to the point that even whales were like I’m not doing this. Not to mention reprinting reserve list cards (though only in proxy form). Basically, they tried to milk everyone dry and people are over the BS.
@@thecappeningchannel515 hasbro wanted to double/triple their revenue, so here's what WotC did: they increased the amount of new product coming out like crazy over the last 2 years, consumers feel like they are getting flooded and can't keep up + ridiculous stuff like the 30th anniversary edition comes out which costs $250 a booster pack + weird collabs with walking dead, transformers etc. that no one particularly asked for/were implemented badly + selling cards directly to consumers for large amounts of money via "secret lairs" etc. etc. idk man the list goes on and on, they just greedlorded it up like crazy and its backfiring
Love how Rudy had the F bomb fly and immediately you could see him hit the brakes with the gears turning and he was just like, screw it, it's staying in.
I would 100% approve of this. He's enough of a business scumbag to make shareholders happy and make oodles of money but he cares about customer sentiment and isn't stupid to feedback.
1:50 _"We became aware of growing frustration with Hasbro overproducing Magic the f-ing Gathering. We contacted the Bobs for comments but received no response as of this time."_
A note on the players switching to commander. This is very true in my area, there is very very small groups for 60 card deck formats. I know that all the long term players and collectors have been selling there playsets. Now they limit what they want to hold since they only need 1-2 for their commander decks. Now the stores that use to struggle to have select singles are now drowning them. Also with them printing secret lairs so much, that even some players / collectors don't even keep the 1-2 for potential decks These are dark floppy taco times indeed.
hmm. You are saying some of the exact same things I said back in the old brick and mortar days of our store, I was selling boxes of cardboard for $7 above my cost.. which was DAMN DIFFICULT to pay employees, to keep lights on, to have rent covered, yet we saw folks on ebay selling boxes for, in some instances, $10.00 LESS than what my cost was (and this was back when you could buy DIRECT from wizards (before papa hasbro bought them). who knew it'd get this insane.
High prices of products isn't the problem. Prices need to drop. Hasbro needs to lower the prices of Magic to distributors. Boxes should be sold to distributors for $30 & resell to public for $50. Everyone wins.
Ah Rudy, i love you. Tell us how you really feel. I’m happy you have made a decision on new products for us patrons, and please ignore the people who have no clue how life works.
It's not how life works. It's how capitalism work. And capitalism is a social disease. Rudy put all his eggs in one basket and is pissed because greedy joos(Hasbro) don't care about his investments.
“Throughout history, poverty is the normal condition of man. Advances which permit this norm to be exceeded - here and there, now and then - are the work of an extremely small minority, frequently despised, often condemned, and almost always opposed by all right-thinking people. Whenever this tiny minority is kept from creating, or (as sometimes happens) is driven out of a society, the people then slip back into abject poverty. This is known as "bad luck.” ― Robert Heinlein
I have never seen Rudy this mad. It's impressive. It's sad because it's also true he has been saying this for so long. Hope Hasbro got the kick in the ass they needed to correct course
Nah jumpstarts seems to have been successful at first, no child left behind was always a non starter because it had no way within itself to catch the child up so they wouldn’t get left behind. So instead you just functionally drag the student along
I remember Rudy a few episodes talking about buying more Hasbro stock. I thought that was a ludicrous idea at the time. He does not seem pleased with that decision
Oh I've been saying he has it wrong , deflation is coming and it's gonna come strong..... Rudy deserves the losses cause it's a balance simple as that, he went with what he thought and was wrong. He will be fine though , Rudy is a great guy no hate here. I'm glad he's waking up to the realities of the situation finally, he will be right back on track and will pivot correctly now that he is seeing things clearer now.
Preach! Saw this coming (that they had an escalation problem and intentionally stopped prioritizing balance) YEARS ago, and refused to buy (I was poor anyway!) except as gifts for friends. Figured it would be hard for sellers -- we know SEVERAL that closed POPULAR local shops in the last few years.
I don't even play Magic, and I've watched your videos. I've been wanting to get into a CCG for a little while now, and I think I'm finally going to do it - with Flesh & Blood. Seems like the obvious choice for anyone wanting to get into a CCG now - seem to actually understand why is needed to bring people in.
MTG is the most fun game though, and with the price crashing it's a great time to play it. Playing something like F&B because MTG is having a business crisis? Makes zero sense whatsoever.
Holy cow your fast. I saw this, this morning and I was like "Rudy's gonna be on this like crazy." I'm going to be honest. You posted a lot faster than even I had expected!
Oh dang! Did not expect the ending. I just started getting into the investing/collecting aspect. One of the biggest mistakes of my life. Still going to hold R.L. that I purchased inadvertently but likely going to liquidate everything not in a commander/pauper deck.
MTG was the first story of the daily “the best one yet” business podcast. It was that along with Amazon layoffs and fake-verified accounts on Twitter. “Hasbro is messing with the magic of Magic”
I say we get together and bring back Decipher Games. I'm really liking the dead CCGs as of late. Decipher Wars only has 2 print sets and Fan sets and I love it.
Hasbro deserves this. Anyone with 5% of a business mind can recognize they were chopping wood from their own bridge to keep the fake MTG topline growth burning. This is not new, Marvel, DC, Image comics, Fleer, Donruss, etc all pretty much bankrupted themselves during the 90s by doing the same thing in sports cards. Hasbro mgmt clearly didn't give a shait and many had shortterm incentives they prioritized over the sustainability of the game.
Actually, every time I see people angry for prices tanking I check LGSs in my area (Italy), in europe and in online shops in europe and I always discover that prices are either stable or higher than ever. On amazon set boxes of brothers of war are at 170. On cardmarket they are at 120/125. Why do prices never drop here?
On the one hand, I’m one of the, “They’re game pieces, they should be accessible,” types, but on the other hand, yeah, this isn’t how I want accessibility to be achieved. It’s like WOTC saw the Gordian knot and decided to choke themselves with it.
I know its a horrible thing. But ever since you have been adding these videos, I have been shorting for months. Thank you Rudy bro. Seriously. I am so sad about it but we deserve something, since they keep screwing us. So i will get it with short interest
RUDY!!!! This is the best damn video in recent times! I would say the over under is upwards of 250K views. Every discord that has anything to do with Magic is posting the link to this video and the wall street articles.
Rudy just saw the article on Google homepage. Thought of you. You're the best! If I had 8 figures in magic I'd imagine these are trying times! You gotta be stressing. Thug life!
They could have struck a balance between cards in general being less expensive, and collectors products being expensive, and things could have worked out with whales+investors and average players both being more or less satisfied. But they didn't. They tried to maximize both collectors item prices and overall product in the market, and instead crashed everything down. $1000 for 4 packs is a moral crime. Like you said - "[you] get what [you] deserve."
they need to seperate the products more. card stock on noncollector cards needs to feel worse. there needs to be only standard card treatments on noncollector cards. and the prices between these categories needs widened. trying to strattle the saddle pisses off both bells on the curve.
Magic turns 30, enters a mid life crisis.
They should of never reprinted RL cards, I’m a RL collector and I threw in the hat. This if it recovers could take over a decade maybe 2 decades.
I think I can relate…
🤣
This is the moment the warehouse needs to catch fire...
@@UrsaMinor983 Good
Hasbro really looked at EA's handling of franchises and went "I bet we could do that."
2K is much worse than EA
@@tzera_rhuon say that to every origin systems IP ea ruined or buried. whats a paladin?
@@lasskinn474 EA is incompetent but in terms of sheer greed and predatory practices 2K far surpasses them
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@@tzera_rhuon EA basically had a business model of buying any small-studio IP that got popular and slapping together low-effort sequels, knowing the name would drive sales. Didn't matter if the franchise took a nosedive, they had more.
The moment when walltreet acknowledge "growing frustration" from the customers, you know shit is getting very, VERY bad.
I stopped buying at the end of 2019. I was fed up with how they were doing reprints and power creeping back then, it's only gotten way worse since then. Way... way worse.
Yes. This might not be the death knell of the game, but it puts management on their deathbeds. Clean house!
Nah lmao you never take what wallstreet and the media tells you to be true, they are there to manipulate retail investors for the benefit of the institutions.
@@brandonedwards1181 It doesn’t matter what we believe. It matters what the heads of Hasbro believe now.
@@justinreschke3642 I buy to play the game, but the price inflation is too goddamned high. Why would I buy booster product when I can just buy singles for nice low prices?
Secondary market singles prices are purely determined by supply, not by booster price. A set booster should be £1.50, not £4.50.
Joker: "You get what you deserve"
Slick Back Rudy: "You get what you deserve"
I love that Bank of America did a basic survey while WotC and Hasbro absolutely refused to.
Bank of America has a very unfortunate name nowadays thanks to memes. BofA is just a deez nuts joke waiting to happen.
@@Earthboundmike I had an option spread open on BofA, but the greeks (ligma) didn't work out
WoTC refused to because they knew the results were going to infringe upon their safe space where they believe they’re awesome and everyone loves them.
WotC and Hasbro does surveys all the time... they just refuse to pivot and course correct because "WE GOTTA MAKE THEM Q4 NUMBERS LOOK GOOD!" Hasbro is shooting themselves in the foot trying to make short term gains at the expense of the longevity of their product.
@@PureSolace The surveys they perform from what I’ve seen/experienced they never survey “consumer sentinment” instead they tend to focus on how much you have spent on MtG and how much you’re planning on spending. And if you answer honestly and say you don’t plan on buying more soon, then they end your survey then and there.
I don’t play, collect, or follow magic. I just love watching these videos 😂
Honestly more enjoyable that way. Though if you can find a local LGS, give commander a shot. Despite WOTC being so out of touch with the game commander is still just fun.
How did you find this channel then?? Haha
@@DreadedEnding one of his Pokémon opening were suggested to me lol
@@DreadedEnding I dont play but I love financial videos lol Rudy talking like this about magic is insane
"For Magic's 30th Anniversary we are doing something extraordinary: Destroying the Company!"
What did Hasbro really do? I dont play the game but know of it, tried it a few times back in the 2000s.
@@thecappeningchannel515 $999 for 4 booster packs of proxies
@@thecappeningchannel515 Basically, their convention was ran poorly, prices are rising, their main celebratory product for the 30th Anniversary is $1000 for 4 packs of randomized, non tournament legal cards that they promised to not reprint, and their secondary celebration product (the 30th anniversary countdown kit which was $150) sold out instantly because they did a limited print and didn't put a low purchase limit so it was scalped like crazy.
Tldr: They are making it to where we are too poor to celebrate the 30 year anniversary and are releasing too much product
@@Xildatin_ethan and people are so upset about this that they quit the game?
@@thecappeningchannel515 There are several other reasons running behind all this such as magic sets being sent out at a quicker rate, I believe they removed the primary tournament for 'Standard' Magic play which is also causing magic to take a downfall. Ontop of that, releasing numerous products with higher prices than usual. And then there's more but all in all, the customers are angry because Hasbro is doing more to make money in a short time, not realizing the ramifications and bringing harm to the longevity of a game that's continued for 30 years and while we hope it will continue, it won't as long as Hasbro continues to make poor decisions that affects players and gameshops all around.
Never seen Rudy this irate. Truly a time to remember in the history of cardboard
I wanted to like this post but there are 69 likes
You should watch his videos from 2017/2018!
Last time I saw Rudy this animated was when we had the card quality issue. FIX THE DAMN CARDS!
You know it’s serious when the hair gel is involved.
Naw this dude just got out of the shower and started the video. Couldn't even wait to dry his ballsack he was so eager to make this vid.
the thicker the gel is applied the thicker the plot
Hair gel Rudy is very serious
Thats not Gel, its water and grease from his night job at Taco Bell.
Hair gel Rudy is the most powerful version of Rudy
Rudy trying to keep composure while reading the article is just perfect hahaha
Getting rid of the pro tour and competitive paper magic was also a huge mistake. Competition drives the prices of cards. Standard is dying.
Especially paper Standard. It's all going on Arena now.
Standard is not dying. It's already dead.
@@GRadio-is1pe But like... who even plays arena? You would think it encourages casual play, but imo it only really rewards enfranchised players to continue playing
Agreed. Losing those and coverage made so many of my invested friends stop caring
Standard died years ago when every single new set is clearly 100% geared towards COMMANDER format. none of the new cards are even halfway playable because they are all commander driven where you have to play a 3 cost card and have 2 other cards on the field and tap 10 mana to deal X damage to ALL OPPONENTS. Standard died years ago and it will not retire. Also, don't even get me started on that Alchomy stuff online where they are already digital cards and they sell them and buff and nerf the cards monthly. cost nothing to draw up these cards but cost players an arm and a leg. Personally i don't have Arena and i advise everyone against it
Damn Rudy. This feels like the first time I saw my dad cry.
Oh wow, pissing off what what was a loyal player base of 30 years is turning out to be a bad financial decision. Who could have ever seen that one coming?
Yeah, who would have imagined. I guess only true geniuses know that a game like MTG lives and dies with it's player base.
*surprised Pikachu face*
This new generation wants cards to be so dam cheap so they can have 20 Ugins for their 20 different commander decks that i don't even know what the hell I'm buying anymore. so many versions of everything i have no idea whats what and none of these cards are worth a dam
I mean, WotC keeps putting out new cards to the point where unless you buy early, your cards are gonna be outdated and obsolete way faster than they used to be. Not as many people to build decks, even at these prices, when they know they’re gonna have to replace them this quickly.
It's not about the money, it's about sending a message.
"you wanna know how I got these cards"
Wall Street is realizing what players have known for a couple years by now: Magic is being mismanaged HORRIBLY and it's going to bite WoTC and Hasbro in the *** so bad
Most players don't know what a planeswalker is and loves this year's sets. They had heckin dnd
What's the point of censoring yourself, especially over text?
@@KyonV13 because TH-cam likes to shadowban people for that. Ever saw comments with replies which you cannot see? That's that.
@@KyonV13 youtube filters overly explicit comments out automatically. So your choices are post PG comments that others can see or don't. Kinda sucks.
@@KyonV13 @deciett explained it perfectly
It seems like Hasbro really want FAB to succeed. They show them how to put on in person events and then don't compete.. then they torpedo their own card game from the inside... Great Work
Angry Rudy has officially replaced Ron Swanson as my spirit animal.
Best comment ever lol
"I can brew whatever I want."
-Rudy Swanson
One issue is that Magic isn't cheap for actual players. While the value of certain sealed product lines have decreased, the cost of actual decks is still near all time highs. Many of the top Standard decks are over $400 and most Modern decks are over $1,000. Players are getting squeezed while investors/collectors are getting hosed on sealed holdings.
The rumors of price death are definately exagerated. It's like many haven't been through a real recession and seen what happens to (for example) stock prices. It's not like some go down, but soo many go down. We are just not seeing that in Magic at this time. Heck, my old cards are holding up very well. It seemed worse from about Jan-July. I think WOTC can have a crisis withough destroying value, but to be fair time will tell.
I am impressed with how accurate this bank guy got the situation
@@dbptwg nah, analysts have stonks they watch daily and leave no stone unturned
most likely written by a player at the bank
It doesnt take a rocket scientist, or even someone remotely invovlved, to figure out that the customer sentiment is incredibly low
It's quoted rudy videos almost word for word over his last few stock videos
@@rikkerose9067 Agreed, that comment about players switching to commander seems strange for just a analyst to cite
I was a sport card collector in the 80's into the mid 90's. I was there in the "junk wax" era and got out in time before it collapsed. For the last 2 years I have been telling my friends what is coming and now one wanted to listen. Oh well.
the difference is that i can't do shit with 7 baseball creatures . see where im going?
you can't do shit with a sports card. just look at it
mtg is entirely different beast; leaps and bounds beyond any sports collectible.
if not for value; it will still be a card game always. chess is still played and that game is hundreds of years old. yet very few can afford expensive pieces; but everyone and their momma; play chess made from plastic.
@@ChickenMcThiccken Chess is a free license to produce and is the same game.
@@ChickenMcThiccken In the late 80's the sport card shows and collecting got super hot. You could not walk into a mall without a card show going on. So, what did Topps, Upper Deck, Donruss and rest do? They started pumping out more and more sets with bigger print runs and bigger price tags. They flooded the market. I am not comparing what you can do with a 2/2 White Knight or a Tom Brady, what I am saying is WoTc is doing the same thing Topps, Upper Deck and so on did. They crashed the market with so much shit.
@@Baronzemo44
I do think this is a very different conversation if WOTC prints good product. Magic could survive higher volumes of printings assuming that the market isn’t being overwhelmed and the majority of products are actually desirable. The draft/set box split could be interesting if there weren’t 5 million other editions and sets and whatnot to also purchase. Affordable (but not basement prices) basic cards with premium pieces for people who want/care.
"is the education system in this country this bad?!"
Yes Rudy. Yes it is...
LOL Rudy doesn’t understand that the education system is meant to indoctrinate you and leave you vulnerable to get juiced as soon as you finish your schooling:)
@@twintrbo92 Oh yeah the purpose isn't to educate. It is to prepare you to be good little worker bee.
The education system is a jobs program for government employees and their union reps.
@@StefanDillandMarcRIP little worker bee that easily falls into scams and gets into mountains of debt :D
No it isn't! It's worse..
At least this is a message Hasbro will actually hear
Wow. Never seen Rudy this genuinely fired up and pissed off 😱
His net worth is tied to it so yeah. It makes sense
He's got $13 in hair gel in, you know it serious.
@@OtterSpaceCadet he couldn't careless. Magic could go to zero and he'll still be a millionaire. This isn't about his investments, this is about him caring about the game he loves being destroyed by incompetence and greed. Rudy will be fine. It's the Timmy's and what barely remains of brick and mortar LGS's who will be getting railroaded.
@@darthsnarf underrated comment
@@matthewmcmahon1541 I agree the small stores are getting the shaft hard for the most part those are the places that have kept games like magic alive and now they're getting s*** on
I'm imagining Rudy storming off the room and then realizing he has to come back to turn off the camera.
I almost wish that he had left it running and made the video 30 minute long. Just the bookcase and the sounds of an angry cardboard goblin rustling around in the basement. Hell, I would almost pay to see that.
@@dawnfallon6812 🤣🤣 that would've been awesome
“You all won, go fuck yourself” pretty much sums up papa Hasbro’s attitude towards the public too 😂
i was dead.
the problem is like people who play pauper aren't even winning either. it's this middle ground decision that appeals to no one that is the real problem. thing is mtg could make different levels of products. literally make the cards in anything but collector boosters of a lesser card stock quality, with only modern frames. make the collector cards all have better card stock quality, special treatments, nfc chips, etc. print one run of collectors and print to demand the others qualities. this change should come with a decrease in cost to everything but collector sets and and increase in price to those. minimum change in cost should be 50%, but i think better would be to hit 35$ for a set booster box and 500$ for collector booster box. (also for fun i guess each collector box should also include a redemption code that gives one of every card in the set in arena.)
you can't appeal to both these kinds of customers without having percievably different products.
@@Jalae sure you can appeal to 100% of the customers; don't price gouge and print ONE form of cards (think Legends, The Dark, Urza Saga). But it's waaay to far late to go back and only do that now. I have a feeling we are just at the tip of the iceberg here.
@@gamemasters how does printing one form of the cards appeal to the 15 year old with 20$ of spending money, old sets never had the wide customer base they currently have, if they tried to release with same level of print run as they did now you they would get bought up and price gouged by secondary market and without such a limit on quanity they can never see similar value. which isn't good for the game and isn't good for hasbro. if there are 2 different (VERY DIFFERENT) products for the 2 different category of customer price gouging the lower level product won't happen because they are intended to go to dirt, and collectors won't care because they were never intended to hold value anyway.
i could be wrong, but i think the difference in scope of magic is too big for it. unless they are planing on /really/ pricing people out of mythics due to scarcity. like lower base price for boosters, but lower mythics to like one mythic per box, basically relegate all non-mythic cards to pauper and make each mythic 30+ on scarcity alone. this path feels worse to me tho.
I saw the news today, immediately thought”can’t wait for Rudy’s video about this”
Was prepared to wait a day or two. I’m real glad I didn’t have to
Rudy: this is not going to be a normal video
Everyone: totally normal so far
Appreciate you’re honesty. As a FIN & ACC Major I can imagine how frustrating this whole dilemma must be for you, especially as a business owner
Yes, yes, Rudy, let the passion flow through you. Rush videos are fun!
"Yes, good let the hate flow!"
-The Emperor
A trick Hasbro can only do once
Greatest. Rudy. Video. Ever.
Bravo, sir! Tough times reveal who we are, thanks for standing up for the community!
that ending was perfect. sums up just about everything these days.
Forget the world's ending for a sec... Man how amazing is listening to Rudy's rants. Like goddamn, I love this man's rhetoric skills. Thanks Rudy
The powers that be at Wizards and Hasbro deserve everything that’s coming to them. You have to actively try to run a collectible-based company this poorly.
i agree, this isnt something thats an accident. you can screw it up over and over and still not mess it up this bad. This was 100% intentional in every possible way.
@@AFPride0764 Maybe trying to get Wotc sold? Or Hasbro higher ups squeezing as much money and then retiring or hoping for nice severance packages before being fired. These higher management types just jump from corp to corp, making millions along the way.
almost as bad as World of Warcraft tcg
@@dom19945 The is the goal of every CEO of a publicly traded company. Make as much money as you can in the shortest time you can. Then resign with a fat severance package. Meanwhile the company is in shambles and hundreds or thousands of people lose their jobs.
Stop blaming Wizards. How do people still not understand how vassalisation works? I thought we'd learned from EA. Blame the big evil overlords, not the minions trying their best.
I'm sure that Hasbro is worried that just banning Bank of America analysts from the DCI, taking away their Card Kingdom sponsorships and no longer sending them promo cards won't make them apologize or go away. Those are really the only tactics they have to deal with criticism of the Magic products.
It's fucking wild to see BofA get the same treatment as a rogue LGS store.
Rudy was so angry and right I played the end twice.
lol yeah me too...adn honestly i dont know if he is just being himself or just a bad taste joke LOL
I'm glad you made this video to many people refuse to see the truth of what's happening.
It’s so sad to see this happen to something with so much history and culture. Hasbro deserves this and more. They’re so out of touch they need a harsh wake up. I’m just sad something I enjoy be a casualty as a result
The creators of lootboxes were always like this. Hasbro just clicked on fastfoward.
@@dbptwg I never said the game as a whole is going to die. The game as we know it now will. No one is arguing the game is going to up and vanish
Love the candid honesty. All of this is the reason I stopped buying new cards years ago.
I stopped after the last Innistrad set. It was too much and I have no time to play anyway. (Also, it is costly anyway.)
Honestly prefer this style of video. Saying shit straight up is much more entertaining, genuinely fun to listen to while also being informative
UMU. Talks bad about Rudy then goes on a political talk for 5 minutes. Nobody is as good as Rudy at this. We should all back Rudy and buy out Hasbro.
@@michaeltheiss4533 I gave up on UMU totally once he gave up on getting some 30th to sell, what a maroon. Hey, but you have the best idea. Rudy for WOTC pres!
@@JohnNelson1 He is a store. If he bought it for resell he wound need to pay $999, shipping then ad 20% to sell it to you. I am not toughing any magic till they stop the Amazon stuff.
This was one of the best Rudy rants to date. 🤣
I want Hasbro stock at $25-$30. Same as my target price for Brothers War Jumpstart boxes. Both HAS stock and BRO Jumpstart are toxic assets at their current price, but for half the price, I'll take it!
Put your money elsewhere and use real gains for your hobbies IMHO. VOO would be better.
@@shea455 sure! Thanks, I'm happy to buy VOO at $200
Personal experience: went to local game store for MTG prerelease this past weekend. Prerelease tournaments were supposed to be held at 3-7-12 on Friday Saturday and Sunday. Despite this only the Saturday night planechase fired with 5 people in total. They were unable to get even 4 people together to fire any of the other prerelease event times even though there was a constant 30+ players in the store the entire time. People just couldn't be bothered to play prerelease and would rather play other formats like commander or were playing other card games instead. This can probably be contributed to the prerelease being changed by WOTC although the current state of magic seems very poor.
Sppppeeeeeeeeeeeeeeeeeeenser!!!
This was the best video in a long time thanks. Hasbro deserves what’s coming. I e been waiting for this for a long time so it can become more about the game and not the money
It should be about both, not only one
Agreed.
corporations exist to make money. No money, no more support for the game.
I was thinking of getting back into magic this year. It was so confusing going in and seeing more than just the core set and the new block and this was at Target!
Wait for Lorcana, looks cool
Target been barren lately. Usually there would be tons of magic. Now. , basically nothing
Best Rudy video all time. Do Hasbro employee's not watch any of this?
SOOOO HAPPY TO HEAR THIS!!!!! they should be making changes soon!
This is a fantastic case study on how to mismanage an IP.
What did Hasbro do? Short story? I dont play the game, but tried it a few times
@@thecappeningchannel515 overprinted everything and constantly pumped out more and more products to the point that even whales were like I’m not doing this. Not to mention reprinting reserve list cards (though only in proxy form). Basically, they tried to milk everyone dry and people are over the BS.
@@thecappeningchannel515 hasbro wanted to double/triple their revenue, so here's what WotC did: they increased the amount of new product coming out like crazy over the last 2 years, consumers feel like they are getting flooded and can't keep up + ridiculous stuff like the 30th anniversary edition comes out which costs $250 a booster pack + weird collabs with walking dead, transformers etc. that no one particularly asked for/were implemented badly + selling cards directly to consumers for large amounts of money via "secret lairs" etc. etc.
idk man the list goes on and on, they just greedlorded it up like crazy and its backfiring
@@andros1486 jesus.
This is the kind of energy I needed to start this week
This is like hearing about someone you know on the news for doing something bad
Rudy going OFF! Love to see it. Glad this is finally getting mainstream attention.
Love how Rudy had the F bomb fly and immediately you could see him hit the brakes with the gears turning and he was just like, screw it, it's staying in.
We need to start a petition to make Rudy CEO of Hasbro so he can save MTG
I would 100% approve of this.
He's enough of a business scumbag to make shareholders happy and make oodles of money but he cares about customer sentiment and isn't stupid to feedback.
I can vote yes on that
Don’t start a petition. Just buy the Shares of Hasbro and we can vote for him at the annual shareholder meeting.
@@michaelgray8191 already own 100 shares
Every card would be a girl stuck in a washing machine 💦
I almost died laughing when you said "go fuck yourself" I wish I had a platform to say that exact thing to them. Love ya my g keep up the GOOD WORK
1:50 _"We became aware of growing frustration with Hasbro overproducing Magic the f-ing Gathering. We contacted the Bobs for comments but received no response as of this time."_
A note on the players switching to commander. This is very true in my area, there is very very small groups for 60 card deck formats. I know that all the long term players and collectors have been selling there playsets. Now they limit what they want to hold since they only need 1-2 for their commander decks. Now the stores that use to struggle to have select singles are now drowning them.
Also with them printing secret lairs so much, that even some players / collectors don't even keep the 1-2 for potential decks
These are dark floppy taco times indeed.
These are the best of Rudy’s videos, where he just tells the truth and let’s fly.
hmm. You are saying some of the exact same things I said back in the old brick and mortar days of our store, I was selling boxes of cardboard for $7 above my cost.. which was DAMN DIFFICULT to pay employees, to keep lights on, to have rent covered, yet we saw folks on ebay selling boxes for, in some instances, $10.00 LESS than what my cost was (and this was back when you could buy DIRECT from wizards (before papa hasbro bought them). who knew it'd get this insane.
Magic has been the longest running card game. It has come into it's twilight years.
it was a good run lads, Pack it up
High prices of products isn't the problem. Prices need to drop. Hasbro needs to lower the prices of Magic to distributors. Boxes should be sold to distributors for $30 & resell to public for $50. Everyone wins.
0:02 holy crap this tightening cycle's effect on rudys hair density has been devastating ( o.o)
Ah Rudy, i love you. Tell us how you really feel. I’m happy you have made a decision on new products for us patrons, and please ignore the people who have no clue how life works.
It's not how life works. It's how capitalism work. And capitalism is a social disease. Rudy put all his eggs in one basket and is pissed because greedy joos(Hasbro) don't care about his investments.
“Throughout history, poverty is the normal condition of man. Advances which permit this norm to be exceeded - here and there, now and then - are the work of an extremely small minority, frequently despised, often condemned, and almost always opposed by all right-thinking people. Whenever this tiny minority is kept from creating, or (as sometimes happens) is driven out of a society, the people then slip back into abject poverty.
This is known as "bad luck.”
― Robert Heinlein
God this is by far one of my favorite videos you’ve made Rudy. Keep. It. Up. No giggity
I have never seen Rudy this mad. It's impressive. It's sad because it's also true he has been saying this for so long.
Hope Hasbro got the kick in the ass they needed to correct course
10:17 No Child Left Behind was essentially the Set Jumpstart of the American Educational System
Nah jumpstarts seems to have been successful at first, no child left behind was always a non starter because it had no way within itself to catch the child up so they wouldn’t get left behind. So instead you just functionally drag the student along
Haven't seen Rudy this angry since 2017, but he right non the less. F the Bob's as Hasbro are legit mishandling the situation.
Tbh I was thinking on it and I think of I can't think of any video I saw a more angry Rudy in the 6.9y
Rudy you are the most genuine guy on youtube
I remember Rudy a few episodes talking about buying more Hasbro stock. I thought that was a ludicrous idea at the time. He does not seem pleased with that decision
yeah that was the rant of a man underwater
He will buy more now
Oh I've been saying he has it wrong , deflation is coming and it's gonna come strong..... Rudy deserves the losses cause it's a balance simple as that, he went with what he thought and was wrong. He will be fine though , Rudy is a great guy no hate here. I'm glad he's waking up to the realities of the situation finally, he will be right back on track and will pivot correctly now that he is seeing things clearer now.
Preach! Saw this coming (that they had an escalation problem and intentionally stopped prioritizing balance) YEARS ago, and refused to buy (I was poor anyway!) except as gifts for friends. Figured it would be hard for sellers -- we know SEVERAL that closed POPULAR local shops in the last few years.
Hasbro might be getting a board wipe right about now😂
BAHAHAHAHAHA!🤣
😂 lol
👏👏👏👏👏👏👏👏👏👏
Perfect
I don't even play Magic, and I've watched your videos. I've been wanting to get into a CCG for a little while now, and I think I'm finally going to do it - with Flesh & Blood. Seems like the obvious choice for anyone wanting to get into a CCG now - seem to actually understand why is needed to bring people in.
Best decision you can make - i agree ;) Been already on same ship for a year and never felt bad about it :D
Final Fantasy tcg is a good game as well if you've a decent community in your area.
It’s not a bad game at all. It’s no MTG in it’s prime ..but it’s pretty darn good
MTG is the most fun game though, and with the price crashing it's a great time to play it. Playing something like F&B because MTG is having a business crisis? Makes zero sense whatsoever.
Enjoy it while it lasts and pray that it doesn't become too popular
Meanwhile, my LGS is selling a set box for $150 & wonder why it’s still on the shelf.
The EV is almost nonexistent on new boxes.
Rudy, we love ya! Always be you! Thanks for this channel!
we need more of angry rudy
Holy cow your fast. I saw this, this morning and I was like "Rudy's gonna be on this like crazy."
I'm going to be honest. You posted a lot faster than even I had expected!
"We lost, you won, go [screw] yourself." Yep, that about sums up many things.
You can say 'fuck' on the internet, friend.
Rudy. I Love Your Passion. That is what keeps me coming back to your channel.
Magics stock price right now HAS me like: BRO
modern pokemon is far more investable than modern magic
You better open some more Patreon spots when you start selling older boxes.
Ah, I guess this is why my emails about becoming a patron went unanswered - no more spots available.
Oh dang! Did not expect the ending. I just started getting into the investing/collecting aspect. One of the biggest mistakes of my life. Still going to hold R.L. that I purchased inadvertently but likely going to liquidate everything not in a commander/pauper deck.
Get woke go Hasbroke...
Sounds like those analysts did their research
MTG was the first story of the daily “the best one yet” business podcast. It was that along with Amazon layoffs and fake-verified accounts on Twitter. “Hasbro is messing with the magic of Magic”
I say we get together and bring back Decipher Games. I'm really liking the dead CCGs as of late. Decipher Wars only has 2 print sets and Fan sets and I love it.
Hasbro: Wall Street is price sensitive
Hasbro deserves this. Anyone with 5% of a business mind can recognize they were chopping wood from their own bridge to keep the fake MTG topline growth burning. This is not new, Marvel, DC, Image comics, Fleer, Donruss, etc all pretty much bankrupted themselves during the 90s by doing the same thing in sports cards. Hasbro mgmt clearly didn't give a shait and many had shortterm incentives they prioritized over the sustainability of the game.
Rudy says he's not buying new magic.... lies! He is definitely snagging a sizeable amount of those 30th anniversary lottery collectors edition.
This is probably my favorite Rudy video ever! Going to rewatch it!
Actually, every time I see people angry for prices tanking I check LGSs in my area (Italy), in europe and in online shops in europe and I always discover that prices are either stable or higher than ever. On amazon set boxes of brothers of war are at 170. On cardmarket they are at 120/125. Why do prices never drop here?
I love that you're making a stand on this dude. I'm with you all the way.
On the one hand, I’m one of the, “They’re game pieces, they should be accessible,” types, but on the other hand, yeah, this isn’t how I want accessibility to be achieved. It’s like WOTC saw the Gordian knot and decided to choke themselves with it.
It happened to me, I sold my MTG collection and just kept my Commander decks. Went full in on Flesh and Blood
What I wouldn't give to be in the room with Dr. Cox while he watches this video.
His name is actually, no fooling, literally Cocks. Lookit up. That's not a floppy Rudy meme : D
@@BMoser-bv6kn LMFAO I believe you. That's hilarious.
I know its a horrible thing. But ever since you have been adding these videos, I have been shorting for months. Thank you Rudy bro. Seriously. I am so sad about it but we deserve something, since they keep screwing us. So i will get it with short interest
Dude, it's like you're in the matrix and figured it out!
RUDY!!!! This is the best damn video in recent times! I would say the over under is upwards of 250K views. Every discord that has anything to do with Magic is posting the link to this video and the wall street articles.
I've been shorting Hasbro since September last year when Rudy had concerns LMAO 🤣💀
Rudy just saw the article on Google homepage. Thought of you. You're the best! If I had 8 figures in magic I'd imagine these are trying times! You gotta be stressing. Thug life!
They could have struck a balance between cards in general being less expensive, and collectors products being expensive, and things could have worked out with whales+investors and average players both being more or less satisfied. But they didn't. They tried to maximize both collectors item prices and overall product in the market, and instead crashed everything down. $1000 for 4 packs is a moral crime. Like you said - "[you] get what [you] deserve."
they need to seperate the products more. card stock on noncollector cards needs to feel worse. there needs to be only standard card treatments on noncollector cards. and the prices between these categories needs widened. trying to strattle the saddle pisses off both bells on the curve.
As soon as I read this today on cnbc I thought of your channel and waited for your response 😂
When Rudy looks like he going to yell "folks!" and does not...... Creepy lol.
When he popped into the video and looked at the camera, I got a Messenger notification. Really confused me for a solid minute.