How a CEO Almost Killed a $Billion Company - A Case Study For Entrepreneurs

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  • เผยแพร่เมื่อ 24 ธ.ค. 2024

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  • @peccatumDei
    @peccatumDei 6 ปีที่แล้ว +61

    As a consumer, it seems to me that selling in supermarkets, convenience stores, etc., stabbed the franchisees in the back. All the franchise locations in my area closed soon after, and have never reopened.

    • @rxonmymind8362
      @rxonmymind8362 6 ปีที่แล้ว +7

      Bingo. You either sell via franchise as a B&M or open a warehouse and sell too outlets via shopping centers, malls etc.
      You don't do both. It becomes oversaturation.

    • @d4n4nable
      @d4n4nable 6 ปีที่แล้ว +1

      Problem is, *someone's* gotta sell in supermarkets. Then you lose all that market share. So instead, you do it yourelf. If your franchises still are profitable, keep them alive too.
      "You can't do both" is over-general. Sometimes you should, sometimes it's unwise. It's a big problem in financial advice / MBA style courses to give over-simplified bumper sticker tips for guidance. In reality, the right answer is always, "it depends." Gotta crunch the numbers, listen to instinct and make a good guess. Such is the life of an entrepreneur.

    • @peccatumDei
      @peccatumDei 6 ปีที่แล้ว +5

      Well, I agree that someone will sell donuts in the supermarket. No one else however, could sell Krispy Kreme brand donuts. Krispy Kreme effectively diluted the value of it's own brand, the value of being a franchise owner.

    • @d4n4nable
      @d4n4nable 6 ปีที่แล้ว

      @@peccatumDei I mean, that's a very real threat and could be a problem. But it could be acceptable downfall more than made-up for by the additional revenue from the stores. Bottom line is, who knows? There are contrary effects here, you'd have to crunch the numbers, assess demand functions, make some estimates, etc. There are no absolutes (like *"never* dillute your brand").

    • @Jixijenga
      @Jixijenga 6 ปีที่แล้ว +3

      I wasn't even aware that KK had franchise locations and the only ones I've had are store-bought ones that, frankly, tasted like shit compared to the ones I make at home. So when I'm driving in another area and I see an actual _Krispy Kreme store location_ do you know what I do?
      I keep driving. I keep driving because I've had their product, it sucks, and I don't like wasting money on overpriced garbage.
      peccatumDei is absolutely right, they diluted themselves out of a lot of customers.

  • @gumie3579
    @gumie3579 6 ปีที่แล้ว +38

    Here's where Krispy Kreme really went down from someone that used to be married to a manager there. It was their expansion into the grocery stores. They made a deal that whatever didn't sell would be returned to the store for full credit. Also, the doughnuts that you get in the store are what you get a the grocery store. My wife made them at the store for shipment. But a lot of the grocery stores would make their own doughnuts and they would stick the KK in the corner so they wouldn't sell better then the grocery store's own brands. Thus the stores were forced to take back hundreds of boxes of unsold doughnuts that they would then throw away. Also, giving a a hot doughnut to everyone for free was a dumb idea. They should've had a sample size because most people would get a free doughnut for the whole family and then leave without ever buying anything. It was clear that the top brass didn't know what they were doing and the company went from riding high, to down in the dumps. They closed all the locations in my area and for awhile the stock was worthless. It was a sad time.

    • @alanlight7740
      @alanlight7740 6 ปีที่แล้ว +1

      They actually started selling in grocery stores. That was the primary way they sold doughnuts for something like the first 60 years.

    • @littlegoobie
      @littlegoobie 6 ปีที่แล้ว +1

      dont lknow if the grocery store idea is working or not here but i can tell you that it was 15-20 miles to the nearest KK shop back in early 2000's and there was a 45min lineup when you got there. As far as i can tell, they never opened any other locations to make it easier to buy. People here got tired of the idea of going that far, then wait 45minutes, all for a box of lousy donuts. The hype died and the whole city pretty much lost interest.

    • @rxonmymind8362
      @rxonmymind8362 6 ปีที่แล้ว

      They closed the only one in West Sacramento. 😭 (My wife liked them)
      TBH our local family doughnut had better ones. 😊 I also like how the OLD timers aka vets just hang out in there shooting the bull. Feels homey.

    • @indy_go_blue6048
      @indy_go_blue6048 6 ปีที่แล้ว

      WC Indiana, the main store here closed down about 2 years ago but you can get them at a couple of Payless (Kroger) groceries... IF you can find them. As mentioned above, hot fresh store donuts are sold in the SW corner of the store while KK are on a rack near the eggs and cheese in the NE corner of the store. Hmm, never thought of the motive before, though.

    • @Darkrider6970
      @Darkrider6970 5 ปีที่แล้ว

      Their key problem was that it was impossible for the factory store locations to be profitable.

  • @TheLawnCareNut
    @TheLawnCareNut 6 ปีที่แล้ว +432

    The biggest problem KK has now is their horrible coffee. You cannot sell donuts, especially up north, when you have terrible coffee. It's that simple.

    • @PipeScholar
      @PipeScholar 6 ปีที่แล้ว +15

      So true, their coffee is gross! I wish there was a KK near me though

    • @manictiger
      @manictiger 6 ปีที่แล้ว +22

      Krispy Kreme Korporation. :o

    • @PanzerBuyer
      @PanzerBuyer 6 ปีที่แล้ว +19

      I'd like them to take the Palm Oil out of their pastries.

    • @trespasser121
      @trespasser121 6 ปีที่แล้ว +4

      Why would you want to buy a donut?

    • @trespasser121
      @trespasser121 6 ปีที่แล้ว +12

      It's really bad for you.. after abstaining for a couple of months, you forget the taste and can get your mouthgasm from a peach or if you really need something that dips into the coffee, an oatmeal muffin.

  • @Skrinklewink
    @Skrinklewink 6 ปีที่แล้ว +1

    This is like being at school, learning useless information that's actually somewhat captivating.

  • @omkardubey8654
    @omkardubey8654 6 ปีที่แล้ว +82

    Don't do it for the money, money is temporary, customers are for ever. Nice

    • @VALUETAINMENT
      @VALUETAINMENT  6 ปีที่แล้ว +9

      That’s exactly right! Thanks - Tom

    • @Hugin-N-Munin
      @Hugin-N-Munin 6 ปีที่แล้ว +4

      Investors come and go. Customers come and go. Customers are (mostly) more valuable than investors Prioritise getting and keeping customers, and investors will turn up

    • @livesimplyandhumbly
      @livesimplyandhumbly 6 ปีที่แล้ว +2

      Tell that to Ford.

    • @dmitriyvolsky
      @dmitriyvolsky 6 ปีที่แล้ว +5

      It's still about the money. Otherwise it wouldn't be called a business. But it's long-term, real, sustainable money, not the fake inflated financial statements.

    • @gasdorficmuncher9943
      @gasdorficmuncher9943 6 ปีที่แล้ว

      money first customer last

  • @chrisguevara
    @chrisguevara 6 ปีที่แล้ว +31

    The first rule should always be:. Don't go public, unless you're cashing out.

    • @danielsmith6563
      @danielsmith6563 6 ปีที่แล้ว +3

      Christian Guevara l totally agree. I worked for a competitor of KK for over thirty years. The family sold them in 1976, and they were sold 5 times while l was there. It was no longer a bakery, but an investment.

    • @r.7530
      @r.7530 4 ปีที่แล้ว

      exactly my thoughts

  • @ernieestrada5774
    @ernieestrada5774 6 ปีที่แล้ว +78

    "Is there anything donuts can't do?"--- Homer Simpson

  • @Daniel-hs6ct
    @Daniel-hs6ct 4 ปีที่แล้ว +1

    Bring this back please

  • @Smoothbluehero
    @Smoothbluehero 6 ปีที่แล้ว +18

    I try my best to avoid buying krispy kreme. I can't control myself, I bought a six pack and ate it all in one day. Too much sugary bread makes me depressed. I have no choice but to place a complete moratorium on kk.

    • @Aerroon
      @Aerroon 6 ปีที่แล้ว +2

      Unfortunately, a complete moratorium is going to do little to change it. The problem isn't the sugar necessarily, but most of the carbohydrates in it. Eating carbs makes you want to eat more carbs, despite carbs being the one macronutrient that we can do without. If you want to stifle your desire for those kinds of things I'd recommend looking into a diet like keto or Atkins'. My recommendation would be on keto. Some people seem to feel better on that diet.

    • @rhondaroberts2223
      @rhondaroberts2223 6 ปีที่แล้ว

      Yeah, they're kinda like Lay's potato chips..."nobody can eat just one" 😋

    • @SVSky
      @SVSky 6 ปีที่แล้ว

      Buy from your local mom and pop shop, the quality is typically incomparable.

    • @indy_go_blue6048
      @indy_go_blue6048 6 ปีที่แล้ว

      Too many sugary carbs either gives me the shits or constipates me, so we (wife and I) will get a couple of cinnamon rolls every 3 months or so.

  • @jakesynapse6417
    @jakesynapse6417 6 ปีที่แล้ว +2

    As someone who's managed a fast food franchise, I have no idea how stuffing the channel is supposed to work, even in a best case scenario. Even in the short term it throws your money earner's out in the field under the bus; and then rolls over with you behind in the next quarter/year...
    Awesome Case Study as always!

    • @davidjose2193
      @davidjose2193 6 ปีที่แล้ว +1

      Jake Shealy ....because guys like this scumbag “Scott” as CEO don’t give a rat’s behind about franchisees, customers, quality, or long -term results. If the SEC audits his shady doings...then his golden parachute clause of his contract kicks in and he automatically collects his $6M or whatever. Fox guarding the proverbial chicken coop...like college and professional coaches enjoy protection either way! Disgusting!

  • @umoramayori
    @umoramayori 6 ปีที่แล้ว +9

    People don't realize, or seem to forget that Krispy Kreme started as a packaged product company first, and has maintained doing so the entire time.

    • @alanlight7740
      @alanlight7740 6 ปีที่แล้ว

      I grew up with the packaged product. Was very surprised to find that suddenly they were all around the world, but in storefronts instead of grocery stores.

    • @marvinchitwood6853
      @marvinchitwood6853 6 ปีที่แล้ว +1

      well I remember growing up in south Carolina , 50s, stop at local kk store where they made them get served with coffee too. we also would buy them as boy scouts and sell them door tp door as a fund raiser .

    • @alanlight7740
      @alanlight7740 6 ปีที่แล้ว +1

      Did the fundraising for the Boy Scouts in the 1980s. Never saw a Krispy Kreme storefront until after 2000.

    • @artnc4139
      @artnc4139 6 ปีที่แล้ว

      I remember some group selling Krispy Kreme doughnuts in Pittsburgh PA in the 1960s. The IPO tried to transform a low cost simple product into a competitor of Starbucks. Nobody goes to KK because they want guava juice or avacado smoothies. Then they got blank stares from their expansion in New England. No coupons, no heavy promotion, no building up fundraising and local distribution. Instead of a counter with people drinking coffee and smoking at 2 AM, they created open dining with tables so far apart to make sure people didn't get within 10 feet of each other.

    • @jonc4403
      @jonc4403 6 ปีที่แล้ว

      Yeah, they were in the grocery stores long before there were the cute little fast food type shops. The Krispy Kreme shop was a small storefront on the factory building that made doughnuts for the entire region. It was the same product, they just picked them off the production line and served them. I actually like them better after they've had time to cool. They're good for about a week after they're made.

  • @nyekomimi
    @nyekomimi 6 ปีที่แล้ว

    I just wanted to say one big "Thank you" for actually explaining what Krispy Kreme is so international audience can understand entire video, rather than assume everyone knows it. (Got this one from autoplay)

  • @tyrosales5881
    @tyrosales5881 6 ปีที่แล้ว +28

    Even though I grew up with American culture, I do appreciate that you are considerate enough of your global audience to help explain some of the cultural references you make.

  • @doggies.will.be.doggies
    @doggies.will.be.doggies 6 ปีที่แล้ว

    Biz Doc....you are the undisputed CHAMP of business case studies online.....each and every single one is extremely well researched & impeccably presented. I applaud you for it.

  • @ekigz
    @ekigz 6 ปีที่แล้ว +10

    I'm curious on the net profit for 2012? "What accounting things? " Please clarify.

  • @JanetWilliams01
    @JanetWilliams01 6 ปีที่แล้ว

    I'm a North Carolina native and was living and working in the UK when they opened their first Krispy Kreme shops near me. I totally flipped out and and was so proud to see our little local brand "going international." My co-workers would bring in one and two boxes per week to share around. They took off like a rocket! Now I'm back in the US and still take the time to go visit a KK, just to watch the doughnuts travel down the line and come out so warm and delicious on the other end. Once a year, I even eat one! (Or two. Oh dear. Making myself crave those delicious little treats. Yikes!) Anyway, great lessons in this story. Thanks for sharing!

  • @busyrand
    @busyrand 6 ปีที่แล้ว +17

    Well done! Really enjoyed how thorough this was.

    • @bizdoc5325
      @bizdoc5325 3 ปีที่แล้ว

      Thank You - Here's a new Case Study on on Ducati! th-cam.com/video/U7rL1ka_ol0/w-d-xo.html

  • @hyperbolicx1102
    @hyperbolicx1102 6 ปีที่แล้ว

    Great video. I used to be a District Manager for a large automotive manufacturer and they would continually hold "CHANNEL STUFFING" events with the objective of selling parts to parts managers. Those parts may or may not have been fast moving parts but inevitably what would happen is the dealers would end up with a large amount of "obsolete" parts in their inventory and be forced to either write them off or sell them for pennies on the dollar. That company ultimately claimed bankruptcy and taxpayers paid for some of it. Channel stuffing is poison and a desperate attempt by managers who aren't creative enough to either market their current products or develop new products that customers want to buy.

  • @treystills
    @treystills 6 ปีที่แล้ว +255

    Dunkin Donuts must have really good coffee (I'm not a coffee drinker) because their donuts taste like 3 day old mega grocery store chain generic dry mouth crumbling circles. How is DD in business? KK is by far superior donut.

    • @SilvaDreams
      @SilvaDreams 6 ปีที่แล้ว +10

      Where are you getting your DD? Is it some tiny remote hole in the wall location that gets pre-made donuts shipped in?

    • @blueefficacy
      @blueefficacy 6 ปีที่แล้ว +35

      SilvaDreams ALL DD's have pre-made doughnuts...

    • @treystills
      @treystills 6 ปีที่แล้ว +12

      SilvaDreams Multiple major cities. DD to their credit is pretty consistent with their crappy donuts no matter where you go. At least you know what you're going to get. Seriously what keeps DD in business? Their major product is horrible! Or is coffee their major product?

    • @blueefficacy
      @blueefficacy 6 ปีที่แล้ว +34

      Coffee really is their major product.

    • @roguishpaladin
      @roguishpaladin 6 ปีที่แล้ว +13

      That all being said, I do like the DD Boston Creme donuts.

  • @marbanak
    @marbanak 6 ปีที่แล้ว

    Most enjoyable! In the mid-1990's KrKr declined a chance to open an outlet in my town, when they learned that they would need an eminent domain ruling against the property of a long-standing resident. The "law" was on their side, but they declined the chance to offend their neighbors. I always loved them for that. Glad your story, above, had a happy development for them after the dreadful downturn. At 4:15 , Mark McGuire's steroid uniform would more appropriately have a Cardinal Cap.

  • @HelloAgentJay
    @HelloAgentJay 6 ปีที่แล้ว +115

    I love these Case Studies! Could we get one for Chick-Fil-A in the future please?

    • @RichardsWorld
      @RichardsWorld 6 ปีที่แล้ว +13

      I think they have always been a private company. This type of video wouldn't work on a private company.

    • @xtinguish
      @xtinguish 6 ปีที่แล้ว +11

      Business is booming for them.

    • @observingrogue7652
      @observingrogue7652 6 ปีที่แล้ว +6

      Aren't they anti-gay?

    • @chieftp
      @chieftp 6 ปีที่แล้ว +42

      no. the son of the founder believing that marriage should be between one man and one woman (as it has been since marriage was invented) doesn't make them "anti gay."

    • @stevenclark5173
      @stevenclark5173 6 ปีที่แล้ว +7

      Yes, that does actually does make them anti-gay.

  • @Dodehak
    @Dodehak 6 ปีที่แล้ว

    Dont know how I came across your videos but the way you talk about all this financial and investment stuff u make it fun and interesting keep up the good work. We need more channels like yours that actually makes learning fun.

  • @MatthewSouza
    @MatthewSouza 6 ปีที่แล้ว +4

    I love these case studies! Thank you!!!

    • @VALUETAINMENT
      @VALUETAINMENT  6 ปีที่แล้ว +3

      I love loyal viewers! Hope I don’t let you down. Thanks - Tom

    • @MatthewSouza
      @MatthewSouza 6 ปีที่แล้ว

      Never let down! You always produce great entertaining educational videos!

  • @nattygymoholic9043
    @nattygymoholic9043 5 ปีที่แล้ว +1

    Wow, I must admit that your video content is amezing...... Love from Tajikistan....

  • @TheColt45doctor
    @TheColt45doctor 6 ปีที่แล้ว +3

    Hey man, I’m starting a caramel company in Seattle. Great video, You just got another subscriber!

  • @hickoryhomes6838
    @hickoryhomes6838 6 ปีที่แล้ว +2

    Great case study Doc - know what your brand stands for is my favorite take away. So simple and you hit on it in almost every case study and still amazing how super smart people keep making this mistake on a grand scale. Someday I'd love to hear more about a CEO's compensation for turnaround experts like James Morgan - how are they enticed over and then compensated for the progress?

  • @divyarajraol3892
    @divyarajraol3892 6 ปีที่แล้ว +4

    Its been a while that I have been following your channel and find it very interesting. I even check your website and its supercool. Carry on the good work guys.

    • @VALUETAINMENT
      @VALUETAINMENT  6 ปีที่แล้ว

      Appreciate the support! Thanks - Tom

  • @davidmancera824
    @davidmancera824 6 ปีที่แล้ว

    These case study videos are great! Keep it up!

  • @StormLaker
    @StormLaker 6 ปีที่แล้ว +17

    The Krispy Kreme in our town was shuttered mysteriously one night 10 years ago. THAT was a sad day.

    • @antonioakiki3716
      @antonioakiki3716 6 ปีที่แล้ว

      StormLaker1975 financial crisis

    • @rogertycholiz2218
      @rogertycholiz2218 6 ปีที่แล้ว

      I'm still sad.

    • @indy_go_blue6048
      @indy_go_blue6048 6 ปีที่แล้ว

      @Phil Sr I'd prefer the local daily newspaper closing.

    • @Darkrider6970
      @Darkrider6970 5 ปีที่แล้ว

      The factory store locations were all not profitable.

  • @niKolasBedoya
    @niKolasBedoya 6 ปีที่แล้ว

    ...brilliant approach to a business coaching channel!
    Keep the good work

  • @marcusdavenport1590
    @marcusdavenport1590 6 ปีที่แล้ว +3

    My ex gf was Canadian. I introduced her to Krispy Kreme and sweet ice tea... She's now addicted lol but they don't have it on Canada. I think Krispy Kreme may be missing out!

    • @thebigmacd
      @thebigmacd 6 ปีที่แล้ว

      We used to, back when all of these shenanigans were happening.

    • @Football5198
      @Football5198 6 ปีที่แล้ว

      All good things are southern. No grits, no sweet Iced tea, no KK.....yeah I’m not going to be there.

    • @marcusdavenport1590
      @marcusdavenport1590 6 ปีที่แล้ว

      @@Football5198 the KKK is anywhere there are lots of Democrats. Aka closet racist they love to hide their feelings

  • @themanwithnoname9894
    @themanwithnoname9894 6 ปีที่แล้ว

    First time watching this. Valuetainment is awesome!

  • @Synystr7
    @Synystr7 6 ปีที่แล้ว +24

    Nice Renault F1 Team shirt. Greatest years in the sport. 2002 - 2005

    • @Flying-Roro
      @Flying-Roro 6 ปีที่แล้ว +1

      Had to scroll down way too much for this!

    • @gooddypm
      @gooddypm 6 ปีที่แล้ว +1

      I thought I was the only on who noticed! I was more surprised that an American would be wearing one. No disrespect but I didn’t think F1 or Renault are that well known/liked in the States.

    • @AdzSONLINE
      @AdzSONLINE 6 ปีที่แล้ว +1

      Looks like 2006 to me given the "Team Spirit" 'sponsorship'

  • @rhykko77
    @rhykko77 6 ปีที่แล้ว

    I know nothing about finances on this level, but you make it clear !!! Appreciated !

  • @MichaelJayValueInvesting
    @MichaelJayValueInvesting 6 ปีที่แล้ว +379

    Krispy Kreme, the Enron of doughnuts.

    • @VALUETAINMENT
      @VALUETAINMENT  6 ปีที่แล้ว +21

      LMAO! Thanks - Tom

    • @umoramayori
      @umoramayori 6 ปีที่แล้ว +11

      Enron had the SEC's permission to cook the books :/

    • @randydavid8823
      @randydavid8823 6 ปีที่แล้ว +5

      Another classic illustration of leadership...indeed everything rise and fall on leadership...donut included

    • @Weshopwizard
      @Weshopwizard 6 ปีที่แล้ว

      Umora Mayori yep.

    • @seanwatts8342
      @seanwatts8342 6 ปีที่แล้ว +11

      Enron is out of business. KK is not.

  • @segarion
    @segarion 6 ปีที่แล้ว

    Seeing a Krispy Kreme store while on vacation put a smile on my face.

  • @JiuJitsuLife-xr8kb
    @JiuJitsuLife-xr8kb 6 ปีที่แล้ว +3

    What a shirt! Old school Renault when Fernando Alonso won his two championships! Awesome shirt dude!

    • @VALUETAINMENT
      @VALUETAINMENT  6 ปีที่แล้ว

      To Nick - thank you so much I always thought he would win another championship but he’s chosen the wrong teams every year. Ugh. Thanks - Tom

  • @PaulASamuel
    @PaulASamuel 6 ปีที่แล้ว

    Superbly explained. I am impressed by the easy, accessible teaching style of this presenter. Those four takeaway points at the end are worth the 18 minutes!

  • @saltyapostle44
    @saltyapostle44 6 ปีที่แล้ว +10

    Damn. Now all I can think about is a chocolate-covered cream-filled. It's my version of crack.

    • @saltyapostle44
      @saltyapostle44 6 ปีที่แล้ว +1

      They were delicious too.

    • @saltyapostle44
      @saltyapostle44 6 ปีที่แล้ว

      @Phil Sr My BLT is Baloney, Lard and Tabasco - Yummmmm!

  • @LifeGate27
    @LifeGate27 6 ปีที่แล้ว

    Thank You Valuetainment! Blessings -----

  • @jojohehe3251
    @jojohehe3251 6 ปีที่แล้ว +2

    They went broke here in Australia. I know the guy who helped them restructure their way out of it. They're now the default donut in 7-Eleven, with store-in-store setups in petrol stations. Not the same at all.

  • @itsdre7466
    @itsdre7466 6 ปีที่แล้ว

    The best case study content out there on youtube

  • @mrindia1
    @mrindia1 6 ปีที่แล้ว +23

    Please do moviepass. I really wanna know what their initial money making plan was. What not to do

    • @gshah921
      @gshah921 6 ปีที่แล้ว

      they did!

    • @mrindia1
      @mrindia1 6 ปีที่แล้ว

      @@gshah921 yeah it was awesome!

  • @charlestischer6735
    @charlestischer6735 6 ปีที่แล้ว

    Fascinating! I liked and subscribed and cant wait to tune in for more content!

  • @ohmusicsweetmusic
    @ohmusicsweetmusic 6 ปีที่แล้ว +4

    And now this new company is turning off the HOT sign AGAIN??!! Can you believe it??

  • @Nomadwithasmartphone
    @Nomadwithasmartphone 6 ปีที่แล้ว

    Great video! Thanks for taking the time to produce such informative content. Please also note that there are a number of KK locations in South Africa too.

  • @omegacontrol9889
    @omegacontrol9889 6 ปีที่แล้ว +56

    Ethiopia has a Krispy Kreme? Wow. I remember as a kid walking door to door with a UNICEF can trying to raise money for their starving people. Remember those images? Swollen bellies? Now they have KK? Times have changed. Good for them.

    • @coachb2766
      @coachb2766 6 ปีที่แล้ว

      Omega Control I was a cub scout doing the same.
      "Trick or treat for UNICEF!! "

    • @Hugin-N-Munin
      @Hugin-N-Munin 6 ปีที่แล้ว +12

      Ah, but Ethiopia has famines for the same reason that Zimbabwe has famines: It's not the weather, it's the politics. There were drastic reorganisations in land 'ownership', and strangely years of poor food production followed.

    • @presterjohn71
      @presterjohn71 6 ปีที่แล้ว +3

      Like every other country, Ethiopia is a mix of urban and rural, rich and poor. The situation might be more volatile than in the west but they are not much different to the rest of us.

    • @markhadley1545
      @markhadley1545 6 ปีที่แล้ว +1

      So I am guessing they have a Locust and corn Gruel Doughnut on the menu. I will have one with a large powdered milk to go.

    • @livesimplyandhumbly
      @livesimplyandhumbly 6 ปีที่แล้ว +1

      A society completely reliant on natural resources with literally zero intellectual capital and low savings.
      They will soon return to that sad state.

  • @wxfield
    @wxfield 6 ปีที่แล้ว

    Just discovered this channel and I'm loving it!! I knew the sordid history of Krispy Kreme via one of its franchisees that lived through the early public years. I'm hooked on these analytics..very entertaining and (finally) something on youtube that leaves it's viewers better informed for watching!!

  • @aeroAdvocate
    @aeroAdvocate 6 ปีที่แล้ว +3

    Just had a Krispy Kreme here in Thailand. Yum!

  • @Kevin-qh1ve
    @Kevin-qh1ve 6 ปีที่แล้ว +1

    Great presentation! I wish I had a professor like you when I was in college!

  • @TheBaldr
    @TheBaldr 6 ปีที่แล้ว +3

    Huh? Grocery Store donuts have always been Krispy Kreme, then again I live in NC, even back in the 90s

    • @alanlight7740
      @alanlight7740 6 ปีที่แล้ว +1

      I remember them from the 80s. They were there before, but my family only moved to NC in 1981.

  • @DarthAwar
    @DarthAwar 6 ปีที่แล้ว +2

    Biggest Problem with the Stock Market is almost every big business only care about how much they can get per share and how many shares they can sell at the highest point, Serve the Customers and Support your Staff and the market will always take care of itself!

    • @DarthAwar
      @DarthAwar 6 ปีที่แล้ว

      @Bunnyshooter 223 Exactly

  • @raydavis2904
    @raydavis2904 6 ปีที่แล้ว +9

    The mafia didn't have these problems. If you were doing nefarious business transactions, your early retirement was guaranteed.

    • @rhondaroberts2223
      @rhondaroberts2223 6 ปีที่แล้ว

      😂🤣😃😅 So true!!

    • @jch8376
      @jch8376 6 ปีที่แล้ว

      Yup. With a nice view of the ocean or lake depending on were you lived.

    • @jackburton6998
      @jackburton6998 6 ปีที่แล้ว +1

      Where is the mafia?

  • @charlesas23
    @charlesas23 6 ปีที่แล้ว

    Amazing presentation. Now I am a subscriber. Can't wait to check out your other videos

  • @jay_murs4508
    @jay_murs4508 6 ปีที่แล้ว +63

    Can you do a video on Papa John's?

    • @chakstandsup
      @chakstandsup 6 ปีที่แล้ว +14

      It would just be a chart of peaks and valleys correlated to racial slurs.

    • @MatthewSouza
      @MatthewSouza 6 ปีที่แล้ว +2

      🤣🤣

    • @VALUETAINMENT
      @VALUETAINMENT  6 ปีที่แล้ว +22

      Wow - pretty simple: “Don’t be an idiot” ;) Thanks - Tom

    • @chrimony
      @chrimony 6 ปีที่แล้ว +2

      @Value: Translation: Cave to the diversity industry: www.dailywire.com/news/33096/watch-papa-johns-founder-tells-his-side-story-i-amanda-prestigiacomo

    • @chrimony
      @chrimony 6 ปีที่แล้ว +3

      @estylz1967: How about growing a spine and stop groveling after every drummed up, phony media outrage? Why is every other company allowed to way in on politics, pushing their "progressive" agenda? But the libshit media will howl at the moon if you say a word crosswise about million-dollar athletes making a spectacle at their job. After that, they set him up and got their scalp. The only thing the founder did wrong was apologizing and resigning.

  • @TheWoodStroker
    @TheWoodStroker 6 ปีที่แล้ว +1

    In my home town someone built a Krispy Kreme from the ground up in around 2002. It eventually went belly up and now that location is a Chic-fil-a. Fast forward several years, about 3 years ago, another KK opened up about 3 miles from the original location. As a matter of fact, I had a KK donut yesterday from that new location. In addition, my Niece got married a few months back and instead of a traditional wedding cake, they had a board set up with pegs that held dozens of KK donuts for wedding guests to enjoy. I did not know about the JAB Beech connection, interesting.

    • @davidjose2193
      @davidjose2193 6 ปีที่แล้ว +1

      Eric Smith ...agree about family values at Chik-filet and Hobby Lobby. Watch out for Pier 1 and Home Depot on that front. BIG LBGT advocates! Gay this...lesbian that. Very unsanitary personal hygiene practices in those “communities “.

  • @d4n4nable
    @d4n4nable 6 ปีที่แล้ว +11

    Overall, I like this presentation. But I also see one of the common downfalls of these finance / MBA - style teachings. A tendency for over-simplified bumper sticker tips.
    For instance the Atkins diet point. Maybe it's true and KK didn't appropriately react to a changing dieting fad in this instance. Maybe they could have done marginally better. But at the end of the day, there's nothing you can do if you're a donut seller if suddenly nobody wants donuts. Big macro trends in consumer preferences *will* cause big macro effects in industries. Not because all those entrepreneurs suck at their jobs, but because that's how the economy works. Sure, you can say, "they should have started to sell bacon instead." Like the buggy makers should have had the foresight to become auto factories. But that's an unreasonable expectation, they have no expertise in those fields.

    • @jackburton6998
      @jackburton6998 6 ปีที่แล้ว +1

      They should have went the opposite direction and made fried candy bars. Came up with a new motto: "Dr. Atkins ate dougnuts". Which is true. He died obese.

    • @Locutus
      @Locutus 3 ปีที่แล้ว

      You have to realise the target audience for this channel and video.
      He's not talking to people who have decades of experience in business, and how many people are actually interested in learning the entire history of KK? If Bill Gates was doing a Presentation on Microsoft, people would be more interested in listening to him speak for an hour about the economics of Microsoft.

  • @tarcal87
    @tarcal87 6 ปีที่แล้ว +1

    I love this presentation, organic over virtual. Can't wait for more vids!

  • @CordVarty
    @CordVarty 6 ปีที่แล้ว +20

    I live in Michigan but the first time I had Krispy Kreme was in the Philippines in 2017 lol

    • @ElizabethT45
      @ElizabethT45 6 ปีที่แล้ว

      I live in Lansing. We had a Krispy Kreme next to the Eastwood Towne Center mall for a few years in the mid-2000s but it closed. The fresh donuts were amazing, but our local bakery chain Quality Dairy sells a dozen for half the price. Speedway gas station by my house sells KK donuts now. I assume they get trucked in from somewhere.

    • @CordVarty
      @CordVarty 6 ปีที่แล้ว

      Hmm. I never checked Speedway. Mine might have them. However, you can't be freshly baked 😔

    • @justinofpreece
      @justinofpreece 6 ปีที่แล้ว +1

      I went to the opening of the store in Manila, they were the best doughnuts I've still ever had

    • @TapalKuda
      @TapalKuda 6 ปีที่แล้ว

      you should go and try Jco donuts if you ever come to indonesia, we got krispy kreme and dunkin in here but Jco donuts beat their lame ass donuts.
      Krispy kreme donuts its just too sweet for my taste ..i would get diabetics just by staring at it.

    • @CordVarty
      @CordVarty 6 ปีที่แล้ว

      Yeah. Jco are the donuts we normally eat in the Philippines. They have so many different kinds.

  • @SuperTsogo
    @SuperTsogo 6 ปีที่แล้ว

    This channel is perfect for business students

  • @WealthbuilderzTV
    @WealthbuilderzTV 6 ปีที่แล้ว +7

    Who has better donuts Krispy Kreme or Dunkin ?

    • @RichardsWorld
      @RichardsWorld 6 ปีที่แล้ว +13

      I think Dunkin has the better variety and better drinks. But the Krispy Kreme glazed donut is very addicting.

    • @RJ1999x
      @RJ1999x 6 ปีที่แล้ว +6

      Wealthbuilderz TV Here in Wisconsin we have independent donut bakery, KK or DD aren't even close

    • @seanwatts8342
      @seanwatts8342 6 ปีที่แล้ว +6

      Krispy Kreme. Dunkin has _cake_ donuts, not dough nuts.

    • @Frostblitz20
      @Frostblitz20 6 ปีที่แล้ว +1

      KK beats dunkin every day I hate living in MA due to we don’t have KK up here

    • @buckodonnghaile4309
      @buckodonnghaile4309 6 ปีที่แล้ว +4

      RJ 1999 I'm in small town in Ontario Canada and we have a small bakery that makes them fresh everyday, a small coffee shop that grinds and brews their own, and then a Tim Hortons (kind of our DD). The difference is night and day, if anything the fast food franchise has made the local mom and pop shops more popular.

  • @WarMode69
    @WarMode69 6 ปีที่แล้ว

    I truly enjoy these videos. Tremendous value, keep these coming! Thnaks

  • @RichardsWorld
    @RichardsWorld 6 ปีที่แล้ว +84

    Do something more spicy. Do Victoria's Secret 😅

    • @maxinvasionleet
      @maxinvasionleet 6 ปีที่แล้ว +6

      Richard's World Traveler just go watch porn perv

    • @MoisesHernandez-sw5pt
      @MoisesHernandez-sw5pt 6 ปีที่แล้ว +3

      Do the business practices of Victorias Secret really turn you l f

    • @RichardsWorld
      @RichardsWorld 6 ปีที่แล้ว +7

      And you just go eat some donuts.

    • @andrewdarrell4970
      @andrewdarrell4970 6 ปีที่แล้ว +3

      Victoria Secret's founder sold the company for just $1 million and then killed himself...so yeah

    • @jackburton6998
      @jackburton6998 6 ปีที่แล้ว +1

      What do we put in the donut holes?

  • @ryanromero2454
    @ryanromero2454 ปีที่แล้ว

    You need to have your own playlist. Good job thank you 🙏

  • @mrmidnight32
    @mrmidnight32 6 ปีที่แล้ว +9

    Create a healthier donut to fit the health craze? That’s like a car company pushing a car for a walking craze/fad. It just doesn’t work like that 😂😂

  • @JonRodgers77
    @JonRodgers77 6 ปีที่แล้ว

    Very good job at explaining and condensing lots of information. Enjoyable and informative, well done sir.

  • @Lengsel7
    @Lengsel7 6 ปีที่แล้ว +5

    So they should have a "Books being cooked now!" sign.

  • @JREvora
    @JREvora 6 ปีที่แล้ว

    Thanks for this. I like "Connecting Today to Tomorrow." We should never stop planning for growth.

  • @bdh3949
    @bdh3949 6 ปีที่แล้ว +12

    They are all unhealthy but biting into a KK doughnut is like eating a giant sugar cube. YUK!

    • @bbbndggd
      @bbbndggd 6 ปีที่แล้ว +2

      not all all. they are much tastier than a sugar cube.

    • @jackburton6998
      @jackburton6998 6 ปีที่แล้ว +1

      How do you know they're unhealthy?

    • @bdh3949
      @bdh3949 6 ปีที่แล้ว

      Oh Jack, you can eat anything you want as much as you want I have no issue with what you eat. Have all the sugar you want. However, I have read the ingredients list and there is nothing in a KK donut that is considered necessary to sustain health and life. In fact 4 of the ingredients directly lead to health problems such as obesity, diabetes, and irregular metabolism (tummy, circulation, and oxygen intake issues) even in an otherwise healthy adult. Of course there is the feeling of a sugar high which can make us feel good for a moment or two but that soon leaves us with the resulting garbage in our internal systems. Also I have personally observed a friend and co-worker slip into obesity upon his discovery and resulting propensity toward (obsession with) eating Krispy Kremes daily. So that's how Jack.

    • @bdh3949
      @bdh3949 6 ปีที่แล้ว

      You are right, there is chocolate flavored sugar, coconut flavored sugar, cinnamon flavored sugar, burnt sugar, fruit flavored sugar, vanilla flavored sugar, extra sugar sprinkles, cream flavored sugar, and sugar

    • @jackburton6998
      @jackburton6998 6 ปีที่แล้ว +1

      Every food no matter how nutrient dense or lack of can lead to obesity, diabetes, and irregular metabolism. I'll ask you again. How do you know they're unhealthy?

  • @Mastro_
    @Mastro_ 6 ปีที่แล้ว

    First time seeing anything from your channel and it's great. Everything is very clear and concise and put together pretty perfectly. Kudos, keep up the great work.

  • @marleyonaire
    @marleyonaire 6 ปีที่แล้ว +3

    Hey theres me Dominican Rep. 🤗

    • @petergeramin7195
      @petergeramin7195 6 ปีที่แล้ว

      Nilmarly LJ what?

    • @RichardsWorld
      @RichardsWorld 6 ปีที่แล้ว +1

      The DR has all of the American restaurants.

  • @allegedlymario
    @allegedlymario 6 ปีที่แล้ว

    First time sub. Great info!

  • @r1pp3dx
    @r1pp3dx 6 ปีที่แล้ว +9

    This explains a lot because their donuts are a 100x better than Dunkin Donuts but still less popular.

    • @jshepard152
      @jshepard152 6 ปีที่แล้ว

      A Retarded Orange Ape In The White House
      Dunkin is a coffee shop. I'm surprised they haven't changed the name.

    • @r1pp3dx
      @r1pp3dx 6 ปีที่แล้ว +1

      @@qtown5330 Says the triggered racist hillybilly Trumpflake that is so angry at my user name, that he makes a political statement on a donut video LOL. Get over it.

    • @Football5198
      @Football5198 6 ปีที่แล้ว +1

      You knew he would go full idiot and throw the card. I could see it coming before I finished reading your comment. Predictable “understanding, accepting” liberati. Every time. He did forget misogynistic. That surprised me.

  • @DeRothschild
    @DeRothschild 6 ปีที่แล้ว

    Great research. Love your channel.

  • @dannygonzalez6548
    @dannygonzalez6548 6 ปีที่แล้ว +5

    Connect Today with Tomorrow 💪🏼

  • @willykitheka7618
    @willykitheka7618 6 ปีที่แล้ว

    That's an awesome case study. I particularly like the way you conclude with the lessons learnt. This is very valuable for anyone willing to learn!

  • @AlohaBlockchain
    @AlohaBlockchain 6 ปีที่แล้ว +4

    Never like KK. Two bucks for two bites??? Ripoff.

  • @fredferd965
    @fredferd965 6 ปีที่แล้ว

    About 10 or 15 years ago, a beautiful new Krispy Kreme franchise opened in Reno, Nevada. They had a new building, new equipment, etc. One of their sales methods included a number of cars, which would go around and sell their product to gas stations and fast food stores all over town. I don't know how large their fleet was, but they did a lot of driving. When fuel prices went up, that caused them a lot of stress. Additionally, their location was great for people driving by, but it wasn't perhaps the best for walk up traffic. Eventually, the franchise closed, to the sorrow of us all, who lived in Reno at the time. When they folded, I started to believe that Reno was economically in trouble.

  • @DrakeShattuck
    @DrakeShattuck 6 ปีที่แล้ว +3

    Are you kidding me, Krispy Kreme making a "whole wheat doughnut"? He's so wrong, said that just after talking about dicking around with the quality to push them into grocery stores. Believe me, these people on the fad diets will be back, and back soon and they will binge on the product. "Healthy Doughnut" is an oxymoron. I think the key is perfecting it, as they did and having integrity to weather the storm. McDonnald's still makes these mistakes on a regular basis. Even though their hamburgers suck, they consistently suck and many people like the product. Coke tried to "reinvent" and got slapped around and had to start calling Coke, Coke Classic because consumers could not trust what they were buying.

    • @briancooney9952
      @briancooney9952 6 ปีที่แล้ว

      yeah, i mean, it's fried bread for cryin out loud! lol. Nothing is gonna make it healthy! Jam a bunch of fish oil capsules into it!

    • @Cooe.
      @Cooe. 6 ปีที่แล้ว

      KK did make a whole wheat doughnut, and it was a big success, so shows how much you know... *facepalm*

  • @MrNicoJac
    @MrNicoJac 6 ปีที่แล้ว

    Love these lessons and how clearly you explained them!! (and repeated them at the end on the left)
    Your clarity and quality just keep improving!

  • @randydavid8823
    @randydavid8823 6 ปีที่แล้ว +13

    If you're in a donut business and want to make your company a success and fail proof...hire a CEO and executives who were former cops. Cops love donuts so much that they've more than willing to put their lives on the line just for the love of donut...😎

  • @TheWinezen
    @TheWinezen 6 ปีที่แล้ว

    First time viewer. Thoroughly enjoyed it. Thank you.

  • @LefthandPatrick
    @LefthandPatrick 6 ปีที่แล้ว +14

    I wait all week for these case studies.
    WHO gives these a thumbs down?!

    • @PipeScholar
      @PipeScholar 6 ปีที่แล้ว

      Haters lol

    • @matthewellul1259
      @matthewellul1259 6 ปีที่แล้ว +1

      James Farrell lol i just thought it would be funny to give you a thumb down😁😆

    • @TimParker-Chambers
      @TimParker-Chambers 6 ปีที่แล้ว

      I did. It said a lot, yet told me nothing. It didn't 'leave me any better than it found me', and, I don't care for slapstick-ish sound-effects. So thumbs down... Don't be such a narcissist that you have to make comment on the behaviours of those who differ to your world-view... (and FYI, I only typed This, because You asked the question...)

    • @Alin4005
      @Alin4005 6 ปีที่แล้ว

      James Farrell fans of dunkin donuts

  • @Jimvanhise
    @Jimvanhise 6 ปีที่แล้ว

    About ten years ago Krispy Kreme opened multiple locations in Los Angeles and did such incredible business that the local TV news reported on the long lines of cars waiting to buy boxes of doughnuts. But within a few years nearly all of the locations went out of business, including one which was next to the entrance of a major movie multiplex. Last I heard there was one location left in L.A. in Burbank and some others scattered around Southern California.

  • @effyleven
    @effyleven 6 ปีที่แล้ว +6

    No. There is no such thing as a "low calorie doughnut." The whole idea is ridiculous.
    This guy might know a lot about the franchise business, but he knows nothing about diet or doughnuts.
    And remember, people, franchisees often go into business knowing nothing about business, AND nothing about the business of their business... (be it doughnuts or whatever it is.)

    • @nomadek2105
      @nomadek2105 6 ปีที่แล้ว +2

      Nope there are low calorie doughnuts that will blow your mouth. Ever heard of vegan dream doughnuts in Atlanta, they're proof that this isn't true.

    • @effyleven
      @effyleven 6 ปีที่แล้ว

      @@nomadek2105 No I have never heard of "Vegan Dream Doughnuts of Atlanta." I wouldn't want my mouth "blown," either. The idea is frightening.

    • @nomadek2105
      @nomadek2105 6 ปีที่แล้ว +2

      @@effyleven😃😂 lol. I meant blow your mind as an expression which translates as something that will impress you in a big way. You should try them out if you're in the Atlanta area.

    • @effyleven
      @effyleven 6 ปีที่แล้ว

      @@nomadek2105 I am not going anywhere near America while that disgusting piece of shit is doing what he's doing. And you can keep you doughnuts, too.

    • @nomadek2105
      @nomadek2105 6 ปีที่แล้ว +1

      @@effyleven i send you love my friend. 💞. Have a wonderful weekend.

  • @stuartmckenzie8707
    @stuartmckenzie8707 6 ปีที่แล้ว

    Love these case studies. Presented in a way that made it simple but very professional and all I can say I love it. please keep them coming !! You have a new fan and Thank you for helping me !

  • @sickre
    @sickre 6 ปีที่แล้ว +10

    Just sugar slingers, little better than tobacco companies.

    • @patrickm2912
      @patrickm2912 6 ปีที่แล้ว +2

      sickre except sugar isn't inherently bad.

    • @turnkit
      @turnkit 6 ปีที่แล้ว +2

      And how can this guy say a doughnut can be made that works the Adkins diet? Is he really that clueless? Carbs are carbs.

    • @avdad2000
      @avdad2000 6 ปีที่แล้ว +2

      A couple donuts once in a while will kill NO ONE. Don’t wanna eat them, don’t, food nazi!

    • @jackburton6998
      @jackburton6998 6 ปีที่แล้ว +1

      Do you work for the meat industry? No company is worse.

  • @kone5438
    @kone5438 6 ปีที่แล้ว

    Keep up with the good research, two thumbs up!!

  • @saarthakpanda9143
    @saarthakpanda9143 6 ปีที่แล้ว +5

    #notificationsquad!!🤘🏻🖖🏻

    • @VALUETAINMENT
      @VALUETAINMENT  6 ปีที่แล้ว +1

      SQUAAAAAAD! Thanks - Tom

    • @saarthakpanda9143
      @saarthakpanda9143 6 ปีที่แล้ว +1

      Valuetainment, please please please! Follow me on instagram, needed your help. Alot. mr_nobody.s

    • @grational
      @grational 6 ปีที่แล้ว

      Your Friend Valuetainment Fuck you cancer of TH-cam

  • @LuisLopez-wi7es
    @LuisLopez-wi7es 6 ปีที่แล้ว

    Dude I like his flow and narrative style ! Thanks

  • @niranjandpandit8692
    @niranjandpandit8692 6 ปีที่แล้ว

    Awesome presentation !!! Thank you sincerely !

  • @newrenewableenergycontrol5724
    @newrenewableenergycontrol5724 6 ปีที่แล้ว

    When KK opened in Buffalo, we stopped and bought a couple with coffee. We went right back in and bought two dozen to take home because the store was 45 miles from my house, and those donuts were awesome! The donuts showed up at a local market and they were plain ol donuts. Never went back.

  • @thedevilsadvocate3710
    @thedevilsadvocate3710 6 ปีที่แล้ว

    Great presentation! Subscribed!

  • @ronmcmahon4135
    @ronmcmahon4135 6 ปีที่แล้ว

    I remember when Krispy Kreme opened up its store in Calgary, Alberta Canada around 2001, the line ups were huge but within 6 months the store was usually empty and the location was closed by 2005.
    Its my observation that Krispy Kreme failed in Canada for two reasons; 1-there were almost no seats in the location, meaning that this was not designed to be a destination, but a stop on the way to one. Canadians have an established doughnut / coffee shop tradition with the market leader - Tim Horton's where patrons sit and enjoy a coffee, doughnut or even sandwiches for 20-60 minutes. 2-the Canadian expectation that there will be good coffee to purchase along with a box of doughnuts. Frankly, the Krispy Kreme coffee was awful in comparison to Tim Horton's, reducing the value and incentive to switch to stopping at Krispy Kreme (even if the drive through is empty) because you'll still have to line up at the Tim Horton's drive through for a good coffee. Tasty coffee is so important to Canadians that McDonald's has upped it's McCafé offering in Canada, producing a great tasting coffee in Tim Horton's-matching sizes and prices.
    To compete in Canada, Krispy Kreme needs to resolve these two issues. If it doesn't, then the recently announced return to Canada isn't likely to succeed any better than it's first foray two decades ago.

  • @CaptainGyro
    @CaptainGyro 6 ปีที่แล้ว

    I remembered when the first Krispy Kreme franchise opened in the Sacramento Metropolitan Area back in, I think, around 1996. Even the local media made a big deal about it. My wife had me drive ten miles to get some and then wait in line. Terrible donuts and have never bought any since. You got to be kidding me. There was (and still is) a local doughnut shop run by a Cambodian family who makes doughnuts that run circles around Krispy Kreme.

  • @aldenrmachado
    @aldenrmachado 6 ปีที่แล้ว

    Such refreshing new content!!!

  • @TechnologyTidbits
    @TechnologyTidbits 6 ปีที่แล้ว

    Great, informative video. Subscribed!

  • @Texturedcar00
    @Texturedcar00 6 ปีที่แล้ว

    Very nice presentation and clear speech. Thank you.

  • @OracleRadio
    @OracleRadio 6 ปีที่แล้ว

    I will be at that first conference and you did leave me better off in this video. Thanks for sharing your skill!!

  • @Ghost3dOne
    @Ghost3dOne 6 ปีที่แล้ว

    It was great to get a good rundown from the BizDoc of how Krispy Kreme narrowly avoided being a Krispy Meme. I certainly hope the previous shareholders sued the old CEO!