Important SaaS Success Metrics (MRR/ARR/CAC/ARPU/CLV/etc.) - Hamid Shojaee - PHX Startup Week
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- เผยแพร่เมื่อ 25 ก.พ. 2015
- Follow Hamid, or ask questions from him on Twitter here: / hamids
Hamid Shojaee, founder & CEO of Pure Chat (and formerly of Axosoft), gave a talk at Phoenix Startup Week about key metrics that SaaS companies need to track to make better decisions.
He covers how to calculate key metrics including Monthly Recurring Revenue (MRR), Customer Lifetime Value (CLV), Average Revenue Per Customer (ARPC or APRU or ARPA), Attrition, Churn, Customer Acquisition Costs (CAC) and more. - วิทยาศาสตร์และเทคโนโลยี
very organised and easy to follow content. thanks!
Clear and simple.. Thank you!
Great Info Hamid! Excellent Breakdown! :)
-Jake
Simply Brilliant. Thanks Hamid
Quality content right there! Thanks
Excellent video, simple, essential and clear
Thanks for the clear explanation!
Very good presentation Hamid 👏
We would have loved to see the full version. The second part with your real dashboard would have been very helpful ! Nonetheless, thank you 🙏🏼
Super clear and simple. 🙌
very clear and simple ..thank you
fantastic! so clear and simple
Awesome! Great help :)
So clear thank you
Quality 100%
Fantastic!
great information
Great info
Thank you, Hamid, This is very useful. Do you know of a chart that shows an estimate of each type of businesses CLV? It would be very useful to be able to quickly refer to when selling advertising.
thanks quite helpful
Great video, thanks.
regarding the clv, in case we have the churn rate is 0% how can we calculate the lifetime span please?
superb
Is there a full talk available somewhere?
Why did it stop so abruptly and without the rest of the talk?!
what a pity!
great
Great info!!! Just one doubt, hope you can help me:
Considering the example of an “IT Consulting company”; how do you include in the MRR metric the earnings of “it projects” (software and applications developments, etc) that have a duration of 3, 7 or 24 months?? I mean, I could divide the “Total Contract Value (TCV)” between 12, but after 7 months, when the project had been finished and total payments had been done, I would have to register a “Churn”, but this would be incorrect! I would have only taken into account 58% of income (7 months out of 12)… the other option is to divide the TCV between 12 and register the Customer Churn 5 moths later t 5 months after the actual departure date, but this would make an unreal MRR metric…
I really hope you could help me!
Interesting talk ! there was a typo in the presentation at the end of the chart int need to be Jan 2015 I guess.
What means 3.68 in the end? Is it ok. Is there any scale exist?
it's a ration of ltv/cac, which basically means that you earn over 3 times more than you invest on one customer
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