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- เผยแพร่เมื่อ 8 ต.ค. 2024
- Being an Olympus fanboy meant that I felt kinda cool to see a big global icon uses an Olympus camera as her daily, without being officially sponsored or affiliated with OM System makes it even more special. Is this a wake up call for OM System to finally re-consider these entry level, cool looking yet capable retro-styled mirrorless camera? #microfourthirds #omsystem #olympus
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If OM Systems just rebrand the EM-10 mk iv to OM-10 with minor upgrades like phase detection and give Taylor Swift the camera before release date, it could go viral.
Just pay her money to do some marketing.
@@estraume phase detection - yes please
Rename her favorite preset to "Swift", add in proper film simulation, one from each decade of the last 50 years and call them all "Eras" and get Taylor Swift to market it. Instant buy from her fans.
They should make OM-10 with some fancy color like denim color or bling bling white/pink and give it to her, all her fans gonna kill to get it
I found a new old stock E-M5iii and scooped it up about a year ago because I liked the way it looked and felt and wanted a camera that still said “OLYMPUS” and not OM System.
That's exactly how I did it too! I also bought it a year ago and am very satisfied with this camera.
Very good comments. I think the same, there is a lack of an entry camera in the OM System, a model that is attractive to young people, because we run the risk of only older and experienced people being in the system. For a system to have continuity over time, it is necessary to incorporate very young people, who will be potential consumers of the brand's more advanced products.
Yeah, I saw that photo of her today and it made me excited for all the attention it could bring to MFT….but also bummed that OM and Panasonic have neglected these sorts of cameras
Sometimes I'm forget that a number of youtubers are photographer first, youtoube thing later 😂
What an expressive style you have there despite a ton of phots already taken on that location.
Truly, we are just a painter with a brush, that hand cannot be exchange freely
Our girl knows her cameras: perfect choice, really. Enjoyable video!
E-P7, an E-M10 mk IV in a Pen body. Great build quality, and a pop-up flash!
It's double the price of E-M10 mark IV, not worth the overprice, while doesn't have view finder (deal breaker with some), but yeah, it's smaller and lighter.
So happy to see TS content that isn’t dehumanizing her.
But it’s really so interesting that of all the camera brands she could’ve chosen, she went with an Olympus. And an E-M10 which is on the lower end of Olympus’s lineup.
It says a lot about that model and what it does right to keep the attention of someone with the lifestyle of Taylor Swift.
Olympus EM5m2 user here, the small form factor of body & lens enables me to take lot of handheld close up family shot that FF/APSC can never make it tho I just bought a Nikon ZF.
Thanks to Rob Trek, I bought the OMD EM10 mkII four years ago, a model that was promoted back in 2016, and I love that little camera. Although I've had the OM1 for a year and a half, I still enjoy taking photos with that "old" camera, and it's almost always my first pick when I go out to shoot, unless it's birds in flight, though I've also taken a series of great photos with it. It's a great little camera that contains everything you need for superb photography and very comfortable shooting and carry around.
And, the EM-10 mk iv is a great, fun camera to use. My daughter loves hers. It's so capable and fun, I picked up one for myself as an everyday carry. Especially when I need to step away on stress-free walkabouts. Add HEIF and USB-C, and it's the near-perfect starter camera.
16-bit debayered file formats are over ten years late - and some manufacturers still didn't get the memo. So much for "progress"?
I bought an EM10 IV last month after watching your review - nice size for an EDC camera. Wish more camera companies will launch new compact mirrorless cameras for EDC purposes.
She is also a fan of the in built art filters- thanks for raising the profile of the system 👏 The “Vintage Art Filter 1” is apparently the one that Swift uses on all her photos, which gives them that hipster cool tone.
OMDS should consider looking into an agreement with Kodak to use the Film names and recipes into their cameras.
OMDs needs to wake up! This is the time to bring out a great upgrade just like Fuji did with the x100 VI. There is a big market for small cameras now
I still bring my EM10 MKii wherever I go out to document life. I just hope the OM System can bring a fresh, new iteration. Since many are gearing towards SOOC jpeg shooting, perhaps the R&D can further enhance its capabilities and able to install presets into the camera for quick workflow. That'd be so cool!
Yah, make a set of vintage film simulations, one for each decaude of the last 50+ years and call them eras, and whichever one is Taylor Swift's favorite, call it SWIFT and get her to effing promote it. OM Systems is missing out on a golden opportunity.... how they're just sitting on this is absolutely mental.
@@thomasanderson5929 I personally love all three of their Vintage filters, if used in the right settings! I also wish they have adjustments to control its strength/saturation level
Not sure if you knew, but a British TV show called Misfits was filmed around the Southmere Lakeside Complex. I love the misfits tv show and recognized the lake and buildings during that drone shot over the lake at 3:42
This was a great video and OM systems should take note of your video, i have both cameras you mentioned, i am worried slightly where OM systems is going though! *THUMBSUP*
Looking for my first camera but i cant decide... 🥲🥲
I have a budget of a maximum of 300/400 euros.. i was looking beetwen the Olympus OM-D E-M, Olympus OM-D E-M10 Mark III,Fujifilm X-E1 or the Fujifilm X-M1.... Any help?? 😅
The OM 10 IV with the 14 -150 lens is the best travel camera. Period!
Must value for price than Fuji, also the retro look too, em10 with the sliver little primes is sexy as hell
Thanks!
Boom ... prices go up
Looking forward to your Super Nokton review video!
The ‘10’ was always SO cute … t’was the one that caught my eye… pop up flash is a must for M4/3 .. a flash pic in M4/3 is as good as FF …. the shortcomings come in if you try to do without flash like FF people can
I'm just so sick of seeing only flagship MFT cameras being released... It's not just about the steep price. It's that cameras like this one are so much fun. I have the mk 2. I will upgrade to mk 4 if OM doesn't make a new one soon. And they really should.
Agreed. And I really hope to see PDAF in that.
You might find that out of all the EM-10 versions, the Mark II is probably their best.
Queen Elizabeth II WAS a famous Leica user.
@DessieTots sĥe could afford alot of them.
Yes, please make small fun cameras like the small Sony cameras…
I will stick with my EM10 Mkii . It does everything I need and is light and flexible . I keep it in a little Billingham bag and goes everywhere with me ; backed up by my phone.
Nice picks , Jimmy .
Em10 iii, em1 ii, om-5, g9 ii. Still have all but the em1 ii could use the viewfinder with my polarized sunglasses.
It feels good to have celebrites using the Olympus consumer cameras.
The cameras would be the same, as good as they are, but all those Olympus haters (that says OM System is dead) will have less impact.
I really hope OM System will make celebrity versions of some cameras. Like in gold colour and metal up and bottom, expensive versions, but still the same camera kind of. I like that form comes in OM-10, all PEN versions (F2, P, L, M) and maybe also in future OM-5ii.
To win visibility is essential today, and especially for OM System.
What if OM System make her involved in the new specs, asking her for advice on one function se wants extra, or just advice on design of the Celeb version. OM System would sell tons of cameras after that. Find another celeb who use the PEN-F to be involved in the Celeb PEN-F2 version. And so on.
And by the way. Make the OM-10 Celeb as non limited version, and like 50% more expensive due to exclusive looks, and now another thing... Tada... MAKE A limited edition Taylor version of that camera with her autograph etched into the body. And make the price tag even higher. Sell a gold paint colour line of lenses too.
Absolutely right. Coincidentally Robin Wong in his latest live discussion was saying the same thing - influencer engagement/endorsement is the way forward, traditional advertising is ineffective and OM systems need to buck up their ideas fast. MFT is not dead contrary to some of the TH-cam doomsayers (just like they said film was dead) and OM just need to listen to the consumers/enthusiasts and bring out a banger (Pen-F mk II) or similar to address the real need in the market at a good consumer price point. A no-brainer but of course they need investment in that but here’s hoping they have been paying attention to all the consumer noise about this! I live in hope.
Ah, Robin Wong, sadly I unsubscribed from his Chanel because I got fed up of him reminding me time and time again through his videos that I'm peasant who cannot afford to pay for membership of his Chanel and would miss out compared to those who could afford to pay. Don't get me wrong, I'm in full favour of TH-camrs having privileges and a higher tier of content for subscibers they do a fantastic job and deserve way more than they get back for sharing their expertise and the effort that they put in. I just got fed up of being frequently reminded throughout his content of the difference it would make if only I could afford to become a member.
@@philipprice9182don’t take it personally 😊 Our guy is just trying to make a living. It may be annoying but I’m sure it brings him new business.
I use Nikon Z8/ Zfc / and Olympus pen epl-7 - waiting OM system for next new camera (hopping the OM-10) that why didn't upgrade yet!!
The E-M10 mk1 got me into M43, which I picked over the X100, and I'd still be using it if the shutter wasn't seized. It was a nice SMALL camera and wish OMDS would go back to the roots of M43 small-is-beautiful philosophy.
They should have made the EM10 waterproof.
If I rember well OM system is making the PL 10 again in Japan.
I’ve had two Sony’s now back to my om5 mk3.
EM10 IV new pieces are still plenty available in India.
What are the chances that OM Systems will bring out an update to this little gem?
That's the $10 question. What is OM Systems doing? It seems they have only re-released older cameras with a new name. Do they even have an R&D team?
If they were smart...
I have to buy that E-M10 now, or they gonna sold out!!!
I agree
Great Video :) :) :) What Drone R U using (thanks) !!!!!!!!!!!!!!!!
thanks John, the drone was DJI Mini 4 Pro
what's the background song at the beginning?
Something has to result from Taylor Swift using the camera, not just her using it. It's a start but it's only part of the equation.
Shot MFT for a decade and just sold all my gear to switch to APSC. MFT amazing for video but lost a lot of why I got into the system in the first place.
The lenses and body are the same size or bigger than some APSC and even full frame setups. My em1 mkii body was larger and heavier than a Sony a7. With the lens of the same zoom rate it was still heavier. Albeit a bit smaller. But not by enough to make it worth the weight.
I haven't noticed their low light performance improve much over the decade. I know sensor size limits a lot of that but their in camera processing of low exposure, to me, just looks bad compared to Fuji and Sony. I live in the pnw and low light is 3/4 of the year.
Using legacy lenses just seems more advantageous on APSC now. The cost of MFT now is obsurd. If they target the middle range market they will thrive like you said.
Ibis is amazing and I can take a sharp shot at 1second but my subject never stays still for long enough.
The quirks and style of why I got my first Olympus seems like it's gone now. I dont need the most up to date camera, but nothing they are coming out with is inspiring me anymore. I hope they step it up and focus on what people want and why they get MFT in the first place so I can come back. 😅
Which apsc cam you switch to?
I don't like her music at all. I love your videos. I now like Ms. Swift. :) We have the same camera.
😊❤
I expect Taylors agents would not let OM System use her for Marketing without a huge fee.
I think it was a bit unfair not mentioning the great E-P7. I think the E-P7 is much better than E-PL9.
why is that?
@OutRAjious as I said, the E-P7 is much more capable and fun to use than the E-PL9. It is a lighter and somehow a better Pen-F in my opinion
@@AbkenariFarangagree. Both are great cameras to be fair but I got the EP7 (when OM systems were doing a great deal in a promotion) because the Pen-F was silly prices used. Great camera with fab image quality in a small body. I do miss an EVF though sometimes.
@pmcbMadeInIreland exactly the same here. I think much better camera than many other like GRxx
OM-10 TS model with phase detect anyone?
OM Systems completely screwed up their strategy. They should focus on making cameras that their die-hard supporters and users want, not suddenly going off on a tangent to target a very small market for wildlife and action photography. They lost these users, including myself, and hardly won over any of the sports and wildlife professionals. Ceasing production of their best selling camera range (E-PL) is akin to committing hari-kari. Sales of OM Systems cameras continue to decline and hardly even feature in the rankings in Japan (the E-PL series was the best selling camera in Japan before OM Systems takeover). What they need to do is also sign a licensing arrangement with Olympus to use the name. Who in the world wants to walk around with a camera with the word Systems prominently displayed? Anyway, enough of my ranting. I've moved on to another system, after 40 loyal years of using Olympus cameras. Let them RIP.
I agree! why focus on just wildlife. They could be up there is Fuji if they would change their ways
I think there is a place for both. It's good that they have some rugged weatherproof outdoor cameras for hiking and wildlife in that format like the OM-5 or OM1 but they definetly also need some more smaller and fun cameras again for a more affordable price and not only stuff for niche enthusiasts
Surely she can afford a Z9 and a Nikkor 800mm f/5.6.
How much would OM System probably have to pay for an advertising campaign with Taylor Swift? No matter how much, the Swifties would easily cover the costs.
"The Queen is a well known Leica user"
I... I've got bad news for you, Jimmy. 😣
I don't know what's wrong with me. I want an E-M10 because Taylor Swift has one. I don't even _like_ Taylor Swift.
Nikon Z50 has POP-UP FLASH :) :) Both ZFC n Z50 have AUTO (type of setting) I shoot My Z50 at 1/8 sec no prob no IBIS :) :) :)
I just won and auction I got a M10 mii for 200 bucks
Because OM have zero interest in small cameras, the OM5 at £1300 with kit lens is a joke.
I don’t care if Taylor Swift uses anything including a OM DE M10. She is not that important after all she is only an entertainer . I shoot the original OMD E-M5
I am selling this camera, only three years old and comes with two new lenses. f1.8 45mm / f1.8 25mm. DM if your interested!
Did you kill everyone ….?? there are no people ;~)
hahaha I think they didn't like my smell
Jimmy needs to think seriously about moving to another system/brand before OM System dumps him. They are not interested in Jimmy's genre of photography. See how they dumped Robin and Peter.
Eww, it looks like I’m going to have to sell all my Olympus gear.
That’ll sure show her
Why would I care ?
What’s a Taylor Swift?
A swift that's not a common swift or an alpine swift, perhaps?
Well in many ways it's like her, shiny, light weight and not a camera that i take that seriously out of the rest of cameras i own, including several other Olympus and Panasonic cameras that I own.
Why did you have to attach Taylor Swift to photography especially Olympus. Nope…I reject this!
there's a point to it, which I mentioned at the end.
T-Swiz is the best!!!
Too Bad :( :( :(
YEAH THIS IS NOT GOOD
@@brochg what is that cheese?
No
Please don’t ruin photography and use Taylor Swift for m4/3😂
I want OMS to sell as many cameras as they can. It's good for us, at the end of the day.
@@Biosynchro not for Taylor Swift 😂 Anyways it’s called joking, mostly even though I don’t like her politics and her music.
Sorry, but why bother about Taylor Swift's camera? Is she a good photographer?
This format is dead... Jst use a phone. Right??
Oh my gosh, no😂
@@WhoIsSerafin how much is a decent camera in Micro 4/3
Yes and no. For similar image quality, you would pay around double the price of a (used) E-M10IV - and you miss real telephoto capabilities. And a viewfinder. For those who don't care, a smartphone is just fine.
@@c.augustinGreat point. I am not against phone cameras. But they are not quite as good as a proper camera with a larger sensor. And they are not good value as cameras. Even zoom compacts with small sensors are superior cameras for the most part. My everyday carry is a Lumix TZ80.
@@Biosynchro I use my iPhone 12 mini as my "everyday" camera and only rarely my Olympus Pen F digital - because I mostly shoot with a Chamonix 45 F2 nowadays … 😁
What happened to that new lens you were gonna show off?