I did a lot of Sunday learners-permit driving in a '56 Packard almost like this. Three tone...jade, white, green. Thanx, Mom, for spending so much of your Sunday 'me time' with your kid.
I think that when Packard decided and was able to design and manufacture cars with beautiful looks and modern and updated mechanics, it was too late. Packard was the last American factory of luxury cars to produce V8 engines with valves to the cylinder head. Packard took 11 years to market its Ultramatic transmission in relation to the excellent Hydra Matic Drive, Cadillac, Oldsmobile and Lincoln. As for the appearance, the Packard 1949, it still looked like a pre-war car
It's a Packard, all right. Packard tried to spin-off Clipper as its own brand in '56, and at first the name Packard ndid not appear on the car. But dealers complained that prospects were wary as to build quality and the potential for continuing service if the Packard name wasn't directly and visibly associated with it, and thus hesitated to buy. Since the revenue Clipper brought in had by that time become vital to Packard's survival, the brand-separation plan was never finalized. CEO Nance had "Clipper by Packard" scripts fitted to the trunk lids of late-year cars -- even offering them for free to people who'd bought Clippers earlier in the year.
@@roberthaworth8991 "Never realized"? In 57, not only was it going to be completely a separate make, the Clipper would have had a completely separate body - shared with Studebaker. Although this is what actually did happen, before the financing was refused the bodies in 1957 were to be projected as all new for all SPC vehicles, and somewhat interchangeable in the all new platform body panel sharing.
@@neildickson5394 Yes, the first year of any separate-make launch typically sees a continued strong association with the parent corporation. For ex., Marquette was Buick's junior partner -- made for only one year (1930) -- and in that year all its ads and other literature read something like this: "Marquette, by Buick...Buick quality you can trust...Did we mention Buick makes it?" This was necessary merely to introduce the brand, to help it out of the nest. Had Marquette survived, its sophomore year would have seen its image much less formally and regularly tied to Buick; it would have stood on its own. Like Marquette, Clipper did not get that chance -- at least in its "real Packard" configuration. I don't count the '57s, which are badge-engineered Studebakers (the buying public wasn't fooled, either). Nance made an attempt at a clean brand separation by essentially disowning the car, but dealer reaction made him realize he'd jumped the gun and that a fairly tight association with the Packard name had to continue -- at least for the first year. '56 Clippers were built by Packard, in the main Packard plant, placed in Packard manuals and literature right along side the big boys, etc. All they had on their own were some unimportant styling cues and exclusive paint schemes. The way you know there was no formal separation of the marques was that when the Packard nameplate went out of use, there was no "Clipper Corporation" or even a "Clipper Division", with separate staff, dedicated offices, sales organization, etc., that continued under CW or Studebaker. Even Edsel was given those dubious trappings of an independent status by Ford.
I did a lot of Sunday learners-permit driving in a '56 Packard almost like this. Three tone...jade, white, green. Thanx, Mom, for spending so much of your Sunday 'me time' with your kid.
"Tahitian Jade and Shannon green"
Beautiful car …. It makes me smile.
Lovely looking car. :)
Pretty Car !
I think that when Packard decided and was able to design and manufacture cars with beautiful looks and modern and updated mechanics, it was too late.
Packard was the last American factory of luxury cars to produce V8 engines with valves to the cylinder head.
Packard took 11 years to market its Ultramatic transmission in relation to the excellent Hydra Matic Drive, Cadillac, Oldsmobile and Lincoln.
As for the appearance, the Packard 1949, it still looked like a pre-war car
😍❤️😍❤️😍❤️💯💯💯💯💯💯💯🙌👍
Nice Clipper, built by Packard, but not a Packard. The only thing I dislike is that deep front plunge as if stopping for a light at warp speed.
The suspension might be in a bind, needing some lubrication, or the torsion level switches may be out of adjustment.
Yea I have one, The suspension is very bouncy.
It's a Packard, all right. Packard tried to spin-off Clipper as its own brand in '56, and at first the name Packard ndid not appear on the car. But dealers complained that prospects were wary as to build quality and the potential for continuing service if the Packard name wasn't directly and visibly associated with it, and thus hesitated to buy. Since the revenue Clipper brought in had by that time become vital to Packard's survival, the brand-separation plan was never finalized. CEO Nance had "Clipper by Packard" scripts fitted to the trunk lids of late-year cars -- even offering them for free to people who'd bought Clippers earlier in the year.
@@roberthaworth8991 "Never realized"? In 57, not only was it going to be completely a separate make, the Clipper would have had a completely separate body - shared with Studebaker. Although this is what actually did happen, before the financing was refused the bodies in 1957 were to be projected as all new for all SPC vehicles, and somewhat interchangeable in the all new platform body panel sharing.
@@neildickson5394 Yes, the first year of any separate-make launch typically sees a continued strong association with the parent corporation. For ex., Marquette was Buick's junior partner -- made for only one year (1930) -- and in that year all its ads and other literature read something like this: "Marquette, by Buick...Buick quality you can trust...Did we mention Buick makes it?" This was necessary merely to introduce the brand, to help it out of the nest. Had Marquette survived, its sophomore year would have seen its image much less formally and regularly tied to Buick; it would have stood on its own. Like Marquette, Clipper did not get that chance -- at least in its "real Packard" configuration. I don't count the '57s, which are badge-engineered Studebakers (the buying public wasn't fooled, either). Nance made an attempt at a clean brand separation by essentially disowning the car, but dealer reaction made him realize he'd jumped the gun and that a fairly tight association with the Packard name had to continue -- at least for the first year. '56 Clippers were built by Packard, in the main Packard plant, placed in Packard manuals and literature right along side the big boys, etc. All they had on their own were some unimportant styling cues and exclusive paint schemes. The way you know there was no formal separation of the marques was that when the Packard nameplate went out of use, there was no "Clipper Corporation" or even a "Clipper Division", with separate staff, dedicated offices, sales organization, etc., that continued under CW or Studebaker. Even Edsel was given those dubious trappings of an independent status by Ford.
How Much?
56 was the last Good Year of the Clipper and Packard then they became Studebaker offshoots and then they were gone