How to Analyze Amazon Search Query Performance Report for Better Listings and PPC?

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Amazon's brand analytics includes search query and catalog performance data, allowing brands to analyze their funnel performance and optimize their advertising strategy by identifying relevant keywords and areas where they're wasting money.
In this video, Ritu Java from PPC Ninja walks us through the Amazon Brand Analytics tool and explains what is the Amazon Search Query Performance Report is and its components. She demonstrates what metrics the tool provides and how FBA sellers can analyze this data for better product listing and PPC campaigns.
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🔶 Topics covered in the video:
➤ 00:00 Introduction
➤ 00:34 Ritu Java and PPC Ninja
➤ 02:08 PPC campaigns & Search Query Performance report tool
➤ 03:06 What is the SQP report?
➤ 05:11 Main components: total count, brand count, brand share
➤ 07:31 Search query volume & impression
➤ 09:22 How to use SQP report?
➤ 11:04 SQPR Analyzer Automation sheet
➤ 19:17 Data-based decision for Amazon business
➤ 19:41 How often sellers should use the report?
➤ 21:35 Does the report include PPC data?
➤ 22:34 How PPC Ninja helps Amazon sellers?
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🔶 About PPC NINJA
PPC Ninja is a powerful tool that helps agencies and brand owners analyze and manage their Amazon advertising data. You can sort, filter, segment, and apply bulk operations across millions of keywords, targets and campaigns with ease. Our two-way sync with Amazon will apply changes in near real-time. Manage daily bid changes, get automated unique keyword recommendations, set SKU-based target ACoS for best bid recommendations. PPC Ninja supports 16 marketplaces and does NOT require any MWS credentials. Signup is easy, does not require additional Seller Central permissions, and does not conflict with any other software you may be used in parallel.
👉Try PPC Ninja software for an extended 30-day period oklik.co/ppcninja or get a $500 cashback if you’re an agency signed up to their paid plan. Simply e-mail them at [e-mail] with ‘ORANGEKLIK’ as a subject to get this special offer.
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🔶 Video host - LISETT LEES
Lisett is an Amazon FBA Expert and Strategist who works with different brands helping them to stay on top of the Amazon game. She advises business owners on setting goals and managing the store, helps to create optimised product pages and use Seller Central tools to build the best customer experience for the buyers in order to get more sales for the sellers. Since she started out in 2016 as an Amazon virtual assistant, her mission has been to help businesses run their Amazon stores cost-and time efficiently.
👉 Learn more about Lisett and how she helps Amazon FBA businesses: lisettlees.com/
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🔶 About AUGUSTAS KLIGYS
Known in the business simply as the “Amazon Summits Guy”, Augustas is committed to providing others with the opportunity to achieve success by offering powerfully informative expert sessions and guides to becoming a top Amazon seller. He has recorded over 400 sessions with Amazon industry leaders, experts and speakers. Augustas is also the founder of Orange Klik Company and the following in-person events for Amazon sellers: European Seller Conference, Seller Fest and PPC Congress.
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🔶 About ORANGE KLIK
Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.
👉 Learn more about what we do: orangeklik.com/
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#AmazonFBA #AmazonSQPR #AmazonTools

[@brandonestelle9029]

Absolutely brilliant video!

[@sml0514]

Can you share the report used for combining all 3 search term/query reports?

[@jessiejessupapparel6897]

Can you explain how you get the formulas for the check lists?

[@herescupetrisor1734]

Super! Am I interested in sheets? how did you think of them and what formulas did you use? Thank you very much!

[@foqueali3727]

Thanks you explained us very well,
Few questions:
How you get SP IS share?
And
Market shareb

[@louisthrasio1221]

Search Term impression share report in the ad console reports section.