MAKE MONEY with Landscape Photography - Things I Wish I Knew Sooner!!
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- เผยแพร่เมื่อ 2 มิ.ย. 2020
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In this week’s episode, we discuss how to make money with landscape photography and the things I wish I knew sooner. For those that are new to my channel, about 2 years ago my 17 year career in the corporate world came to an end and at that time I decided to enter into what would be a 1 year experiment into becoming a full-time landscape photographer. Now fast forward an additional 12 months, I'm very happy to report that I'm still a full-time landscape photographer and that feels incredible to say!!
In this video, I'll share with you what worked for me, what didn't work for me, my specific financial results along with the real truth behind becoming a full-time landscape photographer. Looking back on the past 24 months, I don't think I've ever worked harder for something in my entire life and at the same time it's been some of the most exciting times I've ever had as well! Making a career out of photography isn't easy, especially when it comes to landscape photography, but it is possible. Throughout my first two years, I went through a great deal of trial and error and I hope this video will provide some helpful information if you're thinking about whether or not a career in photography is right for you.
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Havent seen any damn person on youtube and in the landscape world who is so open and puts out truth as is. Shoutout and mad respects for the efforts, Mark.
Thanks so much for this! Means a lot - thank ya!!!
@@MarkDenneyPhoto was the total income number you shared after expenses?
Agree. Kudos to Mark!
Exactly
@@DarrellDeRosia if I had to guess, no. Its more likely his gross income. Because he shows 50% of TH-cam gross income, not his profit. But that's just my assumption. But also I'm guessing he is making a profit because what would his expenses be over 50k?
One of the few TH-cam landscape photographers I actually trust.
🙏🙏
Top of the list for me
So basically, there's no way to make really good money anymore outside of convincing other people that you have the secret that will help them make more money.
That’s the general modus operandi of TH-camrs. My suggestion is to not spend as much time listening to what you see on social media and TH-cam and make your own path. There’s a MILLION videos just like this one and you could spend your whole life in paralysis trying to figure out who’s opinion to follow. You don’t have to be an entertainer to be a photographer- but if you spend your time on TH-cam and become overwhelmed with the amount of people with no real jobs telling you how to make money-its easy to get sucked in to the idea that YOU TOO have to be an entertainer and “content creator” to be successful and that’s just not the case. It’s not easy for sure but if you become an expert at your craft, be humble, never stop learning and networking and you’ll get noticed. And Don’t waste your time with Instagram.
@@dmac8247 Instagram is one of the biggest outlets you can definitely build a following off your work. That’s not a very smart statement
@@dwllers he has a point though… Instagram is dead as far as genuine interest in photography is concerned. Unless you want to be a TikTok success or join the millions of other iphone ‘photographers’ trying to be different, the best bet would be to get yourself ready for whatever comes next to replace Instagram and be one of the first wave of users to make use of the newer platform. There is something in the pipeline apprently?
Right lol
Mark, I really appreciate the transparency especially when it comes to more personal things like revenue and income. As someone who is looking to hopefully make a living with landscape photography one day, these kinds of videos really help me come up with a plan for what works and what doesn’t. Thanks again and congratulations with all of the success!
Glad to do it Austin and happy to hear it was helpful!
Interesting video. You’re such a natural communicator you should be able to double your income made in 2019 by 2021 or sooner.
Many thanks Alan - I sure hope so!!
Mark, for those trying to build a career or maximize their photo life, your openness is so refreshing. Thanks.
Thank you Jerry - very glad to hear it!
At 00:48 is the best advice: "But at least I was giving it a shot, and I wouldn't have to live with the regret of never having given [photography] a chance to work..."
honestly that one line is probably my favorite and what made me click the sub button.
From what I've been seeing from you over time, I could see and feel a lot of discipline and consistancy. I'm not surprised you are successful at what you are doing.
Thanks Emma! I do my best👍👍
Mark, your honesty and openness are rare and much appreciated. I really respect your ability as a communicator and teacher as well. I wish you much continued success.
Congrats Mark, keep it growing - it’s been fun to watch along the way - you give a lot of people hope and so much helpful information - cheers!!!
One of the best videos that I watched on TH-cam. Thanks for being open with us. It's rare and it's much appreciated.Keep on pushing Mark. I hope you have an even greater exponential growth this year, as you are a great photographer and teacher.
Glad to hear you Mark! Your channel is such a valuable source of information about the struggles and goals of the landscape photography for me. Keep going!
I've followed you from the start and your success is well earned. Being genuine and honest counts for an awful lot. I hope the future treats you well... you deserve it !
I have discovered about three/four landscape photographers out there that I consider my mentors. You have become one of them. I'm retired and while photography at first became a means of breaking the boredom, it's now morphed into a passion. One day I would like to make this passion pay for itself (and so would my wife) and still keep this fun. Your videos are helping me toward that goal. Thank you very much, Mark.
Really enjoyed this Mark. There are so many fairy tail videos out there. The specifics you go into are so raw and to the point. Don't stop doing what you do.
It’s ironic that the product of your art, the amazing prints you have shared, has contributed to such little income. I suppose what I took away is that you can’t survive as a landscape photographer unless you pursue the other revenue streams. Art is not enough in other words.
Congratulations, Mark, glad to see your efforts are paying off. Keep up the good work and thanks for sharing!
So glad I discovered your channel a few weeks ago. I've found tremendous value in all the videos I've watched so far. Thank you and keep up the great work.
Mark, your honesty and transparency are so awesome. You have made apparent areas that I have never seen discussed on TH-cam or other information sites. Thank you. May your success and personal goals be rewarded for your clarity and honesty.
Yes, definitely the best analysis I've ever seen on all the pieces that make up a full-time landscape photographer! Can definitely see your corporate/financial background come through. Really appreciate you putting this out there!
Well deserved Mark. Very happy for your currently and continued success!!!
Thanks Mark for your work, not only I absolutely love your videos and your work, as it teaches me and helping me decide on my new camera, but for you to just show the cards on the table is amazing. I’ve never seen anyone to go brutally honest about their income as you just did. It can show to lot of people to just give it a go. I applaud you 👏👏👏
Even for someone that has no intentions of doing landscape photos for a living this was and extremely interesting video. I just love how you were up front and honest and actually gave out real numbers. Your delivery of content is always excellent as well and you've surely made many of us better photographers.
Just found your channel yesterday and have watched several videos. This one was very helpful!
Thank you for what you do.♥️
Love your channel and really appreciate your honesty. Keep up the good work!
Mark this video is highly appreciated. You are so open and genuine. thanks!
Love your balance between business and passion. Congratulations... please do not stop.
Probably the single-most helpful TH-cam I have watched concerning photography. Thank you so much for being so open with all the rest of us, Mark. I thoroughly enjoy your videos and you definitely add value to everyone with your knowledge and willingness to share. Thanks so much.
Mark, I SO appreciate your honesty and transparency. I especially like what you said about creating value for others. That is a transformative way of thinking about all of this. There is a lot to chew on in this video. Well done!
Absolutely Amazing! So inspiring, keep it up Mark!
Thanks for the clarity Mark.
OK, and not to denigrate your work, but it really looks as if "becoming a Landscape Photographer" is like studying philosophy: The best way to make any money at it is to teach others about it.
Looking at your numbers, only a very small minority of your income comes from time spent actually taking landscape photographs. Whereas almost all of your income comes from TALKING about landscape photography. Assuming about half of what you call "Partnership Content" is actually taking the photos, while the other half is writing and putting together the tutorials, it looks as if you only make 6.5% from actual photography. I'm not counting the time you spend taking photos for TH-cam videos because I consider that more like generating examples for you to talk about. Whereas, in the "Partnership Content" someone else paid you for the photos to be in THEIR content. Any way you slice it, it still comes out to the vast majority of your income coming from talking/explaining rather than photographing.
Quite frankly, this seems to be the case for most TH-cam photography people. The Northrups have their book and TH-cam plus some stock photography. James Popsys seems to get most of his income from his sponsorship. Jared Polin seems to make more of his money through actual photography. In the end, there seems to be three ways to make money in photography: First, what I call "factory photography," in which you just keep taking the same photos over and over, just with different objects in front of the lens. Things like weddings, portraits, commercial, and most stock photography. People hire you to take photographs, and you work that job, Second, "Art Photography," where you take photographs because you think they will be beautiful and people will want to look at them. That's your 1.5% for print sales. Plus a small portion of stock photography. Third, there is TALKING about photography. Books, blogs, TH-cam, training (and that includes all the ways to earn income through those: affiliate links, ad revenue, sponsorships).
Again, not to degenerate your niche. But I think it's appropriate to recognize that you are in the third group, not the first or second. Hey, it's a good niche. Especially for a field such as photography where a vast majority of the "practitioners" are just hobbyists, such as myself. Heck, I wouldn't be any where near as good (tolerable) as I am now if it weren't for all those John Hedgecoe Photography books I read way back when.
And I honestly think only a very rare minority can make it in the second niche. It's like the NBA of photography. Far more people earn their meager livings working in stadiums and manufacturing basketballs than playing the game. Just think of all those art photographers sitting in booths in art fairs all over the country (before Covid-19), barely getting by. Or setting up thousands of web sites hoping beyond hope that people will find the site and buy a print. Are they getting by? Yes. But are they all really doing well? I doubt it.
And, for me, working in that first niche would be a slow death. Turning something I enjoy into drudgery is not my cup of tea. But I'm sure many people find a way to enjoy it. I'm also guessing the vast majority of people who actually earn a decent living in photography are in that first niche.
What's the point of all this rambling. Facing reality. I think if you face the reality that you earn your living through talking about photography, you can focus on your strengths in that area. Can you make more money if you work on learning how to write better, rather than pretending that is a side project? Can you up your public speaking skills? Can you sign up to teach classes in your local community education program? You said yourself that focusing on your web site is what really allowed things to take off. Focus on that even more. Do A/B testing to see what content or page formats on your site get longer page views. Take a course from someone else about search engine optimization. Someone with better SEO skills is eventually going to come along and knock you out of that top spot on Google. What will you do then?
Wonderful and thoughtful post - thank you !!
Good points and perspective. The revenue streams ( "oars" as Mark calls it) don't seem to be directly related to taking photos. However, it's worth stating the obvious which is that a landscape photographer can't talk, teach, write etc unless you are a subject matter expert and take a lot of photos. The nice thing about "the third" model as you call it, is that you can choose to specialize in whatever style of photography you like.... and probably have better odds at remaining enthusiastic about taking those photos.
I'm a computer programmer. Been doing it for 20 years. It's not hard for me to find a new employer, but the reasons are not why you might think. It's not because I have mad coding skills. On the contrary, it's because I can run a meeting, organize people to carry out projects against a timeline etc etc... all those accessory tasks that "add value" to what is actually being accomplished by programmers. My point being that it's not uncommon to indirectly earn your living around a core skill. But you still have to practice what you preach or nobody will listen to you. It's why I always make sure that any job I take has at least 50% of my time allocated to writing software. Otherwise I'll lose my ability over time to teach/manage others.
I think this is probably true of many artistic areas: music, art, etc. It's easier to make money in the 'commercial' world of music -- making trailers, etc. It's exceedingly difficult to make it in the "artistic", true to vision world. But teaching is doable for a lot of people, thought only a handful can do it really well.
This was a great outline for focus points as a landscape photographer. I, too, have shifted my focus to landscape as of the last year, but I can honestly say that I was putting too much into the wrong revenue outlets. Thank you for the advice on decluttering my goals, and for giving me a better idea of where to put my time and effort from here on out. Keep up the awesome work!
Thanks for being honest and laying out so simply. I appreciate this.
I very much like your open way telling your subscribers the real facts. I hope your channel continues to grow at this speed (or even faster) and I wish you all the best for the future.
Thanks for your insightful and honest discussion here, Mark. I appreciate how your business background helped influence this. Trying to salvage what has amounted to a very rough year so far in business numbers, this came at just the right time. At the half way point fiscally, how can the trajectory be shifted to aid the bottom line. The path is now a lot clearer, so thank you!
Man!! You are humbled and down to earth!! Love you Mark!!
What a video! Simply amazing. Hands down one of my favorite channels to watch regularly.
What a candid and eye-opening video you gave us today, Mark. Thanks for being so open and breaking things down as you did. I'm a hobbyist/amateur photo enthusiast (and retired), and if I were to think about a professional career in photography, today's video would be my first guide in what to do to move my "boat." I've said it before and will repeat it. I follow a few photographers on TH-cam and other means, but no one comes close to you as it relates to skill sharing and teaching. You have it in your genes, I believe.
Very kind of you to say - a big thanks for this friend!
Wow! This is very generous of you to share. This definitely helps me retool my thinking in a few areas to hopefully give me enough income to sustain me in more of an early retirement phase than a full time job, doing something I’m passionate about: photography! Congratulations on all your success, and I know you’ll enjoy even greater achievement from here on.
Thanks for the candid share Mark. It's a great look into the work/effort that goes into making a "business" of things.
Super open video, appreciate you sharing all of this a lot!
Great video Mark! Keep the good work!
Thank you, so illuminating and honest, I hope your third year is fantastic !
This is hands down the most valuable video I have seen to date. Still working on a plan myself, thank you!
I really appreciate your transparency. Taking the time to lay out your business model and highlighting how you enacted it is some of the most beneficial information I’ve seen in a long time. Stay hungry 🤙🏽
Thank you for sharing your experience Mark. So glad I came upon your channel
Very nice video Mark, I really love your focus on creating value for others (which ultimately creates value for yourself). One thing that may not be apparent to you, at least from where I sit, is likeability. There is so much content and choices out there, I find myself watching the photographers that I just like their style and seem like a nice down to earth person. Congrats on year two! Keep it going!!!
I'm commenting on this video in hope that it bumps it back into the limelight! It's fantastic, I subscribed to your channel a month ago, binged your videos but have only just come across this one. It's great, it's what we all need to hear. I've never watched a video like this before that is so open, gets down to the nitty gritty of numbers and percentages (kudos for that) and inspires us all that it can be done if you keep pushing.
Thankyou and keep going!
Look at you! I remember watching a similar video 1 year ago. Glad you’re happy with the success you’ve had so far. No regrets!
Such a great and very interesting video. Thank you for sharing all of this thougts, stories and conclusions :) All the best for you and keep up the good work!
Thank you for sharing your experience. So valuable!
Great video! I love your transparency and honesty and I wish more youtubers did the same. Very refreshing and I hope you keep us updated every year. Keep it up!
I really appreciate and respect the transparency, Mark. Thanks.
The way you have explained for us and the people your situation and experience with full transparency will help a lot of people , i wish all the best and success in your next year as a full time landscape photographer , keep it on and we are always supporting you , who knows maybe i could visit you one day at your beautiful country in one of my photography trips , by the way nice T-Shirt
this is the best video i've seen talking about how to actually make your income from doing landscape work. it added up pretty much how i thought, kinda thought workshops would be higher. curious how long you were doing landscape work before you started this project? as someone whos only started doing landscape work two years ago and who doesnt make much money in my day job, i'm half way through a three year financial plan to afford all the camera equipment, backpacking equipment, finish paying off my car and debt. i'm still able to do two or three trips a year, i'm fortunate my job lets me take off whenever i want. looking to start a youtube channel explaining trip prep, how to pack a backpack, and just general videos on backpacking to try and build more of a following. i'd like to see a video on how to really build a following, as its pretty hard to get views on instagram or 500px etc when you dont have a following already, and not just views but finding people who are genuinely interested in following. i've recently experimented with buying ads and while it garners a lot of likes, it results in basically no new follows. i enjoy the content you create, keep it up.
Loved this video aspiring photographers like myself appreciate the value that you bring, i always watch your youtube content and feel ive learned a lot BUT the one thing that resonates through myself is your transparency, to sit and discuss earnings and revenue streams is a breath of fresh air. Well done on your success and long may it continue
Very inspiring. Thank you for your honesty and transparency.
Happy to follow you
Thank you for being so honest and informative. You are such a help and inspiration.
Thanks for your honesty. I am Really glad you're doing well. You deserve it. Keep up the great work!!!
Super interesting, great work, can't wait to see year 3!
Mark, your videos are always excellent. I always learn a ton with every one. Your content varies and is always on point. That and your soothing voice make a great combination. I am glad you reviewed the new ball head with us, although you seemed hesitant. Colorado tripods is an up and coming entity and deserves a mention, I have been watching you for about a year and know that I trust everything you say to be true. Keep up the great work!
As usual amazing video your videos always motivate me !! I’m writing this all the time . Thank you for inspiration!
1st minute into the video and i knew it was all worth every sec of my time.. very inspiring and thanks for giving actual figures and how it multiplied just to give us a ballpark of the growth of your bussiness and income. Very very helpful. i started late into photography and i will definitely be tuning into your contents.. great work! One thing i learned today, focus on your value, then everything else will follow.. subbed and will definitely follow!
Thx Mark for sharing ur experience and ur story.. Respect and love ur work and content
I believe the big difference between a landscape photography business vs a wedding/portrait business is for the latter the photos are the product. For landscape photographers you are the product yourself, your knowledge and skills as Mark pointed out. I haven’t heard about any landscape photographer that started the business within the last few years that make money from print sales or stock. This is where many landscape photographers starting a business get it wrong. They count on print sales because it’s the most obvious. Not having clarity about the products they are offering and to whom to sell, is probably the biggest challenge. At least it is for me. Great video Mark, you’re an inspiration.
Excellent honest and informative video backed up with tangible evidence, you do have a very calming, pleasing, and engaging delivery of your video content Mark, always a pleasure to watch, well done and good luck for 2021 👍
This video was incredibly informative. Thanks so much for putting this out there! Just discovered your channel and I'm greatly enjoying your content.
I found it super interesting that most of your revenue wasn't really from the landscapd photography work you're doing, but rather the knowledge you've aquired from working on improving your landscape photography! No matter how you make it work, I'm proud of you for taking matters into your own hands and doing what you love!
Wow, Mark, I honstely and deeply applaud you for this video. Not only one has to have the balls to showcase the revenues and numbers fully open, but also you have additionally provided very valuable information. So this very video literally underlines your concept: giving value. No bells and whistels, no brushing up reality, no fancy pseudo-joking about things not having worked out - just plain down to earth content. You don't only shoot RAW - you also reflect on decisions and results in a RAW, unwrapped, free of sugar, way. Again, I pull my hat - excellent content! All the best for the upcoming 12 months - it'll be well deserved.
I more than appreciate everything you said in this video, enough to pause to at least subscribe to your channel, then watch the rest. This may be the first time that I ever searched for anything on the internet and find the answer to my questions in the first video that I watched AND it was just the straight truth, through your transparency, which is exactly what I always want when searching for the answers to the important questions I have. I currently do mainly night time landscape photography, that sometimes borders on and includes at times, astrophotography. Thank you.
Thank you for being generous with your experience and knowledge.
Thank you so much for all the insight. Precious for someone who just started his channel a few days ago. I ve been watching you for so long with great pleasure
Mark you have certainly come a long way in these last couple of years. Good for you! I enjoy your posts or whatever they are called now a lot more since you have gotten smoother with them. I hope you really increase your income since it is wonderful to make a living at something you love. Oh, I retired 12 years ago and my time is spent as a landscape photographer. I own a Canon 5DIII, 5DIV and a Canon R. I have many lenses and once in awhile I find a model to work with too. I have sold some photos on my FB profile and never wanted to sell and really only sell to friends but I do make a little money off of the prints.
Great video Mark, really good insight on landscape photography as an income. There isn't much information on that, so thank you. And look forward to on location videos.
This was so insightful and very helpful. Love your work and thanks for been so open with how you make an income with landscape photography 😀
Fantastic material Mark, awesome job!
Generous with your time, expertise and humility as always Mark. Here's to even greater success in your coming years.
Many thanks Daniel!
Thanks Mark for sharing your experience. I appreciate your transparency, I guess it's not that easy speak about money, but I'm glad you did because there's a lot of people struggling about how to make money and your tips are always appreciated. I wish you all the best
I really appreciate your sincerity to show us all the details! Love that t-shirt!!!
Thank ya much! It's one of my favorites!
Thanks Mark. Clearly and well explained. You make a great educator.
I really appreciate the value you've added here. I stumbled across your channel the other day and feel like I've learned a lot. One day I would like to make the jump to full time photography but it's been hard to imagine how feasible that jump would actually be. Now I think that picture is a little clearer. It's no different from what's communicated elsewhere, "You'll find growth through value added. Add value, don't focus on the money, and the money will come." Which makes sense, but sans examples I don't think it fully clicks. Seeing your road map makes a potential journey on my end more believable. Anyway, thank you!
Open and honest. This is just the thing that keeps me from "going pro". As a "photographer" you make the least money from your actual photographs. Great for you that your diverse hustle is working great, but the attraction for me is not there. The 1,5% would not even be there without your other hard work.
You are more a personality / entrpreneur with photography as "niche" or "hook" or having photographers as an audience.
I greatly appreciate your videos, Mark. For someone who is considering how best to turn landscape photography into a stream on income, this was truly valuable. Thanks!
Thank you Mark for another very informative video! You truly create value for us!
as expected, another great video Mark..packed full of info and honesty..you're business is going to explode in the next year !
I sure hope so Dan - thank you!
Thanks Mark for the very open look at how you grew your new business - very honest and informative. It must be a challenge at times to push through the tough times but rewarding when it starts to pay off.
Love your honest videos Mark! Creating value is essential sales in all kind of businesses. You probably heard the term win -win before. It is a natural human thing to look for value before we buy. And I agree, in landscape photography this is a very hard thing to do. Happy to see that you are gaining success. I hope this isn't interfering with the fun part of landscape photography. When photography is a hobby, the main drive is we love to do it and it provides us with some sort of escape from the day to day reality. When turning your hobby into a job, there is a big risk that the "fun part" vanishes too. From your revenue stream I gather that creating content for TH-cam is a big chunk of your daily routine. And that could become a distraction of the thing you like so much: landscape photography. I hope this isn't the case in your situation.
Wow, thank you so much for such an honest video. All the best success for year 3
thank you for inspiring me in taking the plunge! subscribed!
Your way of explaining is very easy to understand . Every words gets into the mind and your gap intervals give enough time to interpret the information
Most legit, honest and informative video I've been wanting to see for landscaping photography! Thanks man!
Congratulations on all your success, Mark. You deserve it. Thanks for continuing to add value to your community!
Thanks a ton Jeff!
Thank you for your insight and humble honesty in your professional photography journey. Your videos are always well thought out, concise, and without the extra "fluff" that we get from a lot of other tutorials. Truly appreciate all that you do Mark. If you ever make it out to Hawaii, give me a holler and we go shoot! Aloha
This is so engrossing that I was almost 16 minutes into the video before noticing the massive monitor in front of your laptop. I'm a new subscriber and have been loving all of your videos. Thank you for sharing your experience with us.
This was amazing. Really appreciate your candid, honest video.
You are so refreshing. I get the feeling that you are one of those artists who revel in the success of others as much or more than in your own success. There can never be too many artists. The more the merrier!
Show, I really appreciate, the best video about this subject that i whatched, very explanatory, very honest and comprehensive for anyone who wants make money with landscape photography. Thank you for sharing every step of your climb and hopefully keep growing and congratulations.
As per usual, a great clear review. Mark, it seems that there has been a huge shift for landscape photograpers in the last decade or two - from one of actually selling your art as prints or stock to the general public - to selling good advice to other photographers. That's what landscape photography utube seems to be mostly about. - to give advice to other photographers. While many of us see that market growing, many would love to have most of their income selling their art to clients who want to put it on their walls. They want their art to have value on its own. So many photographers I bump into here in the Rockies are striving to do that, a challenge that may not work out for them unless they have outstanding work and are good marketers.
Thank you for creating this! I’m at the beginning stages of formulating my online business and my psychiatrist recommended to check this Video out as a way to figure it out further. I appreciate your candidness. I’m excited about the prospects of creating something for myself and for my community!