Jacco - great job in breaking down the time sequence revenue reality (vs expectations). I'd also suggest that if you are really trying to address 3 markets (DIY,SMB, ENT), you not only have to consider the timing and maturity of those GTMs, but also the idea that you may have 3 sets of competitors, 3 different types of personas, and 3 levels of problems you are addressing. With each of these additional variables, you have to consider that you may need 3 types of positioning and 3 distinct sets of messaging. All of which only exacerbates the focus and cost issues you'll face.
Great material! When startups go for a new geo, it's also important to understand that they still often need to go through PMF and GTM phases and can't use the scale-up model, even if they are there in domestic or English speaking market.
Hey Jacco, you are a genius! Great stuff. Your examples suppose that rapid growth startups are going to use VC money to fuel the growth fire. But, that might not always be the case. For example, you may have enough customers willing to pay upfront and you could perhaps self-fund growth. Is growth acceleration always linked to outside money or are there other strategies that startups could use to self-fund? May the force stay with you brother.
Love this so much Pete. We ourselves have grown that way. To answer your question - aside from the consequences and valuation everything else stays the same! Customer funded organizations are just the way to go ... we call it sustainable.
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These series of models are wonderful. I've learned a lot from you!
Jacco - great job in breaking down the time sequence revenue reality (vs expectations). I'd also suggest that if you are really trying to address 3 markets (DIY,SMB, ENT), you not only have to consider the timing and maturity of those GTMs, but also the idea that you may have 3 sets of competitors, 3 different types of personas, and 3 levels of problems you are addressing. With each of these additional variables, you have to consider that you may need 3 types of positioning and 3 distinct sets of messaging. All of which only exacerbates the focus and cost issues you'll face.
This. So much. 👆🏾
Great material! When startups go for a new geo, it's also important to understand that they still often need to go through PMF and GTM phases and can't use the scale-up model, even if they are there in domestic or English speaking market.
Exactly right.
Super insightful video from Jaco and WBD - thank you. I have learned so much from you!
Hey Jacco, you are a genius! Great stuff. Your examples suppose that rapid growth startups are going to use VC money to fuel the growth fire. But, that might not always be the case. For example, you may have enough customers willing to pay upfront and you could perhaps self-fund growth. Is growth acceleration always linked to outside money or are there other strategies that startups could use to self-fund?
May the force stay with you brother.
Love this so much Pete. We ourselves have grown that way. To answer your question - aside from the consequences and valuation everything else stays the same! Customer funded organizations are just the way to go ... we call it sustainable.
@@WinningByDesign OK, great. Thanks for getting back. Go sustainable!
The third mistake was very recognizable!