The Man Behind Starbucks Reveals How He Changed the World
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- เผยแพร่เมื่อ 22 ม.ค. 2015
- Dec. 4 -- Starbucks CEO Howard Schultz talks to Bloomberg about how he gave American coffee a story and a lifestyle and put it on almost every corner in America.
--Subscribe to Bloomberg on TH-cam: / bloomberg
Bloomberg Television offers extensive coverage and analysis of international business news and stories of global importance. It is available in more than 310 million households worldwide and reaches the most affluent and influential viewers in terms of household income, asset value and education levels. With production hubs in London, New York and Hong Kong, the network provides 24-hour continuous coverage of the people, companies and ideas that move the markets.
It was only revolutionary in America, because the rest of the world already knew about good coffee.
Yet they buy it like chocolate. Countries recently are only acknowledged as globalized if they got a Starbucks on the corner. Trust me I'm not American.
lol :D so true
Indeed, but it went farther to be a global coffee and lifestyle revolution...
You won't believe how they are growing in China... It's crazy!
Add to that other Asian nation, Middle East and Australia
You will know what means globalization!!
starbucks is like apple product but with shitty product. pricey but taste like water. im from indonesia can buy coffe with 1/10 price with 2x bette taste than starbucks. yaikss
Exactly
He looks like one of those owners who only talks to the workers when they are losing sales and ignore their success.
From Guatemala, Colombia, Brazil, Indonesia. Dam that's a lot of different coffees
I spent some time reading the Mr. Schultz's book, "From Ground Up" and made a TH-cam video about my understanding of Starbucks (in Korea). The book itself was ok, but it's truly remarkable how Starbucks currently has over 50% of the Korean coffee franchise market.
I know. Starbucks is EVERYWHERE in Korea.
Starbucks hasn't worked in Australia why because its terrible coffee. It went from 60 /shops to 15 shops. $1 - 7/11 coffee is more successful here.
It’s the worst coffee I’ve ever tasted actually.
If I'm not wrong, he is Howard Schultz, the owner of Star bucks.
Thanks for bringing us over priced coffee! So inspirational!
No, actually burnt and pesticide sprayed. Extra conventional
True
Buy from a local coffee shop, it still ain't any cheaper. Your problem is a being broke problem. If you can't afford a $6 cappuccino you have other problems.
Wait does one have to be rich to afford 6 dollar coffee?
I'm really impressed. Loved the clip!
Strong coffee in starbucks? Can you still get that or when did they took it away?
Look how CEO of Starbucks enjoy Sumatra coffee, while we are in Indonesia mostly buy cappuccino, espresso, etc..
You're missing out, Sumatran (beans from Sumatra) as filter is amazing. Although the only stuff I really tried had a weird defect that, when grinding a batch, made everything smell like potato :/
"Well I brought burnt, conventional, pesticide sprayed coffee to the market in colossal volume and the world changed".
How about cutting out the waste crested by your stores?
Starbucks is American Coffee and the most American people drink it and love it
Call me crazy but I think Starbucks coffee just tastes like any good cup of coffee. Like I could make that at home and usually do with ground coffee. It's not any different to me.
People hate the brand without ever even drinking it lol
So late to reply, but hello if you a coffee enthusiast let me share to you that starbucks coffee beans has wide range of different flavor characteristics and each has unique flavor.
I think Starbucks coffee tastes different than the coffee I brew at home. I enjoy both at home coffee and coffee shop coffees like Starbucks.
Big inspiration ☕️❤️
Marketing strategies work!
Thanks you 😀
I want to meet Mr. Howard Schultz
As I'm siting here in my house watching this video drinking my percolated Maxwell house coffee this morning, Howard opens this video by talking about how people are Drinking bad coffee like peculated Maxwell House ... you know what.... SCREW YOU HOWARD YOU COFFEE SNOB
It's funny how in indonesia starbucks priced the same as singapore while it's indonesian coffee
He changed the world by proving that people are dumb enough to pay $8 for a 75 cent product, if it's marketed correctly, and you add a ton of addictive sugar.
Don’t be mad, you act like he’s the only one.
i think apple already proved that
The upper face looks like Bill Nye TBH 😂😂
the only flavor is CHAR!!
hello Bloomberg...how often are you going to post this video?
Starbucks two tailed mermaid pees in the cup😂
Can’t look at that logo without thinking of Robot Chicken.
love this guy how he move from new your projects , amazing businessman like me and love how he came from nothing to something. So anyone reading this I say this find your niche and solve that problem to make the world a better place . because we're on this Earth to bring a Solutions!
English much? you are no "amazing businessman" with grammar like that!
@@ge1162
Well, you will be surprised
Grammar is the least important thing as everything goes through post
You don’t know a thing about this life yet
Starbucks is a luxury brand
ur an idiot , idiots like you make it expensive
Retail is a Detail ! 😎
He is inspiring to all younger's
80 million customers per week, meaning 80 million who doesn't have a clue about real coffee
Amazing
It's for lazy people that cannot even make a cup of coffee. That's the trick. Satisfy lazy people and it's not only on coffee. Look around and you'll realize.
Chuckles as I sip my Bustelo.
Howard looks like hollywood here
starbucks coffee doesnt even cross 70 grading. its just the millenia and brand essence thats moving starbucks ahead.
In my local market they have a Starbucks place thing I always have to get something there the best I have gotten from Starbucks is the unicorn Frappuccino
He smiles like a reptile
He undoubtedly succeeded commercially, yet got America and Asia to a large extent both hooked on overpriced and mediocre pseudo-coffee beverages, shaping the supposedly "cafe experience" into another bland fast-food one.
ilove you starbuck's man you are the best:)!
How many coffee plants did he plant?.
Rusty Rifle 1'ooooooo.oooooooo.oo
1
Coffee of Sumatera is so strong for the taste of coffee.
+VLOGUE 100 so you are saying coffee cant be coffee.
+Todd Howard Nope. But there is philosophy of coffee. And coffee of Sumatra tastes differentially.
VLOGUE 100 Then that is your opinion. Dont drink dark coffees.
Starbucks has been in every Hollywood movie since the 80s, hence the success. People love drinking coffees like their heroes.
Lol I never knew that
They must’ve spent a lot on marketing
You should bring starbucks to fiji
Tim Hortons is Canadian Coffee and the most Canadian people very like it
How did he get 3.8m?!
same question
And in their tax report in The Netherlands their coffee costs them $0 to produce.... (Starbucks stands for DodgeTaxBucks)
EGYPT 🇪🇬 ❤️
Awesome
This isn't about great coffee. Its about making coffee great. Branding! Being everywhere! Hats off for the global disruptors
My man ;-) that's wassup !
Starbucks is known as the third place where you spend your time. Home, Work, Starbucks. I love watching Behind the Brew episodes and my favorite cup is a chai tea latte.
Bro say chai Or tea not chai tea because they are same thing
I am addicted
Wow they used indonedian coffee
Change the world? Next is what hot pockets that changed the world?
I think instant coffee is better than starbucks coffee and the way he drinks coffee he must be a tea drinker.
I tried 3 sips of coffee and all the frozen types. It all tastes like garbage. Stick with water because it's much healthier for you.
He was drinking Starbucks out of the same Starbucks cup that I have.....but I know no one gives a fuck..
Now you are being boycotted
And treated his employees appallingly!
Being from Venezuela where there’s fantastic coffee without the need of Starbucks. But recently studying in China , Starbucks are the nicest coffees you can find , and always with super nice environment.
I don’t know homie but This was my first Job. Salute 🫡
This guy (and his mate) thought he could fast food cookie cutter Frasier and Nyles Seattle snobby coffee. What he has done is cooker cuttered a saccherine McDonalds at the expense of employee hell. People are addicted to sweet and hot things and are creatures of habit from youth. Its somewhere to sit if you are hungry, thirsty and knackered from walking around some shitty mall that you would prefer not to be in in the first place. Its also very expensive. Coffee isnt the healthiest drink in the world. Sugar is also soomething best taken in moderation. As a business its terrific, for him and his mate.
Starbucks is tasty. The same female owns Dunkin Donuts and she's been a police officer!
Indonesian coffee
Instant coffee is the bomb.
Felicia Moniq haha are you trying to start a s-storm in the comment section?
Ugh I make the best coffee at home
Pay me
Sumatra
indonesian coffee?
Vincent Sutanto sumatran coffee
I'm from indonesia
What? Never heard of indonesia? Learn at least.
He needs to work on improving service and efficiency in his stores. Going down hill fast.
He doesn't work there it anymore
The man who destroyed all the small coffee shops in America.
I AM FROM INDONESIA
Tim Horton's is better.
Its popular because so many people want to to look rich. Starbucks coffee makes people show their status.
No it doesn’t show their status, unfortunately it shows their intellect.
@@fabmanly1070 how?
The French Roast Via is the DEAL!
did he say 45 cups a day? he must be a speedster like Phillip J Frey!
Martin Reinheimer 4-5 cups
I thought it was 4 to 5.
Over priced,, I honestly love Circle k coffee only a buck to refill..can’t go wrong
I like this video.
can i smoke in starbucks?
drinking coffee goes perfectly well with smoking. just like bread and butter.
kawaii JP, but smoking is bad for u...
I mean, drinking coffee is also bad for you too, but smoking is more severe.
Overpriced coffee is the reason he get so much money
Howard looks too handsome.. ❤❤❤❤❤❤❤❤❤ Cant take my eyes off
Hey I have that cup! Not a fan of Starbucks though.
Put coffee in a great context then you create Starbucks
Starbucks is not coffee.
starbuck
i love this man
You seem to be alone...
Starbucks must've poison these people below. I can taste their salt. Lol
Make him president!
You came from poor scraps why your products are expensive. You said a place to meet and a place to start earlu. And the starbucks cafe is more like a luxury restaurant
you can ran through starbucks background though, it is not just money will be given soley to the company starbucks has greatly helped the small scale farmers. Uso research mo
The SuperSonics left because of this bum. Gary Payton called him the ultimate con man. He isn’t wrong.
Haters are gonna hate. Only 1/3 of Starbucks' 28,218 locations are in the United States (I am a triple national of Ireland, the UK and US), so that sort of completely refutes the notion that there was only demand in America. Having three citizenships lets me see all sides of it. There is MUCH MORE than a small segment of the rest of the Anglosphere that thinks, "If it's from America, and especially if it's enormous and successful, then I hate it!" LOTS of people resent America simply because it has such enormous influence on the rest of the world. That is cause enough for some people to denigrate all things American.
howard schultz looks like he would be played by Michael Keaton
Haven't had a Starbucks in 10 years, looks like crap tastes like crap.
Malik Rahman That’s probably because you tastes their coffee 10 years ago.
They are still drinking bad coffee... Starbucks is awful.
Ladies of America quite a few successful companies have been attacked because a female owns them: Toys r us, Sears, Wells Fargo, Wendy's, NBC, ABC, FOX, Microsoft, Apple, McDonald's all of them, she does not franchise and someone is upset.
"Changed the world" beeing thrown left and right these days smh, change these balls
The guy went to Italy but Starbucks has 0 to do with Italian coffee. American version
perhaps. Most people probably would not like the way Italians drink coffee and this is a good thing.
Michaela Meier mostly espresso
!... (a star for a couple of bucks)...?
really?.. changed the world?