What brat ac set it's appart is something that has drawn me to it: the intention and the meaning. Something that a lot of Kpop "minimalist" album covers don't do for me, bcuz it gives: "ok this is our new editor first job, we paid them 10$" and that's it
In my opinion, a group where the minimalism would be more fitting and more likely to be seen as intentional is LE SSERAFIM, since they already have this sleek and sparse aesthetic both sonically and image-wise. Antifragile is their best executed cover in terms of how much meaning they pack into a simple design (which is what intentional minamalism, as Brat does it, boils down to) and just how nice it looks, though that's not always the case.... cough cough Unforgiven dookie stains. I also really like the design on the comeback schedule for Crazy, it's so striking and I'm sad the blue lightning is not the digital cover. I know the physical packaging has that lightning design too, but it seems more muted in comparison.
@@mr.worldwide4758 Yeah definitely! I think Le Sserafim’s concept benefits from minimalism - definitely agree that Antifragile is the best, and Unforgiven could’ve been designed better lol
@@choujimiI also think CRAZY could have been better, usually with their “empty” covers, they usually have the title at the top and the le sserafim word logo at the bottom,but for crazy it’s just the logo with some gradient, it’s like aespas DRAMA cover.
as a graphic designer, what bothers me the most in kpop is about low effort/minimalistic art covers is how it compare to the budget, thoughts and efforts given to other design departments i.e. physical album designs, music video, concept pictures. even if we compare to aespa's previous art covers, drama really felt short. armageddon's too but at least it's still creative. it's such a shame since aespa's creative team is usually always on the roll and they had so many opportunities to do with drama art cover.
@@choujimi apparently the designer was picking between over 500 shades of green, and things like the font and the blur added to the time it took to make
The key with Brat is that the minimalism carries a message. I think I've IVE does a good job of focusing your attention on the wordplay and signalling that it's basically a self-titled album. On the other hand it's hard to get more meaning out of Easy and Drama's digital album covers. They look fine but don't convey much. But this is a standard that maximalist album covers often fail as well.
What I think makes brat's "minimalism" work is that it's honestly not boring, its jarring and ugly and memorable. Of course, it also just fits the album so well
I personally love the DRAMA cover because it's so striking to me. it's litereally "DRAMA" written in this rough font, the positioning of the word feels like it has been slapped there so it brings me this sense of motion and to top it off we have the bright red constrasting the shiny letter. agh it's just chef's kiss
i agree with the comments here that minimalism is not the problem. rather, it's how you present it and how it ties to the brand and presentation of the album. aespa usually has larger than life concepts that are very in your face, and it would be cool to see that reflected in the album cover rather than just a logo on a random or colored background. it's all about the intention behind the project as well as the branding of the group. for example, another SM project that i thought missed the mark completely with the album cover was red velvet's cosmic (the original version at least). the build up for the comeback was fumbled in many ways, but i was so incredibly disappointed when the album dropped and the cover was just one of the concept photos of them looking straight into the camera with the logo stamped onto the bottom... it pissed me off so bad!! because i thought they would use the cosmies for the cover in the first place 😭😭 not only that, but they could have also included the amazing midsommar concept from the mv? a missed opportunity. even more disappointing considering red velvet similarly to aespa are also a highly conceptual group, so it left a lot to be desired. at least im glad they made it up with the 10th anniversary edition. the cosmies should have been the cover in the first place, and i think it suits the vibe of the album a lot more!
this is so real 😭 the hotel concept made no sense in the context of the album (seeing as it showed up nowhere other than initial concept photos), and it was just a really visually boring album cover. nothing that captures the ethereal essence of the music or the bright yet unsettling midsommar concept, just them staring blankly into the camera seated in a boring hotel room… if that was the original concept for the comeback, i’m glad joy stepped in and changed it 😭😭
that tweet charli made, about how that constant demand to see women's bodies and faces on album covers is misogynistic, has stuck with me for a while! i remember reading that and reevaluating how i viewed album covers, especially in the context of kpop, and what might be driving decisions to withhold or present artists' faces on album covers. all extremely interesting stuff and i love the idea of something that seems like an afterthought to consumers being an innate part of the story an album is trying to tell. as i dive deeper into my studies as a design student, these introspectives become all the more relevant, so thank you for making this video and highlighting a really captivating concept!
same! like why is it that the only group that seemingly deins to take album cover photos consistently is twice. like red velvet randomly did it for cosmic (and the cosmic album cover is honestly the weakest part, it has nothing to do with anything in the actual album regardless of how good the members look), but twice has been doing "facecard never declines" since debut, and only stopped for between 1&2 because of fan controversies leading to it being changed. like, WHY? what is twice doing that makes it so special that it doesn't follow the trend of album art design? it has more members than most groups (this is something im really noticing, but members with more than 8 members is an ever-increasing rarity (the largest active groups with more members than TWICE right now is SEVENTEEN with 13, and tripleS with 24 (rip LOONA, rip IZ*ONE)) and while tripleS does take cover photos, its subunits (besides ASSEMBLE 24)) and it has all the resources to design album covers. but instead we are treated to momo, jihyo, sana, nayeon, chaeyoung, tzuyu, dayhun, mina, and jeongyeon reminding us they go to fashion shows and are on billboards FOR A REASON (besides being excellent singers, rappers, dancers, artists, and one of the world's most iconic kpop groups in HISTORY) furthermore, ZEROBASEONE has 9 members. never took cover photos on their spotify.
With so many minimalist album designs in the kpop market, I think these albums and by extention the groups fail to stand out or convey the groups identity and concept. Specifically the ones that just have a cool font. I think some groups fit the minimalist album designs more than others, one of the commenters pointed out that it goes with Lesserafim's concept. Aespa's concept is so futuristic and maximalist, their recent album designs are so jarring to look at. Due to the digital age and kpop's fast paced nature, I do get why a lot of album covers are like that. I dont mind minimalism but I wish there was more intent behind it, I want to see creative album covers come back. PS: sorry for repeating the same points from the video lol.
Starship invested all the money into IVE's songs (which is why they're very good) and left little to no budget for the album covers 😂 But Heya album cover is nice this time
2:03 I personally love when people are intentionally obscured in album covers (faces cut off from the frame, turning away from the camera, blurriness, silhouettes, etc...) Of course, it wouldn't fit every album concept, but there can be so much creativity behind these types of covers. Basically, I like when there's intentionality and creativity put behind the making of a cover to match the general concept and vibes of the album it accompanies
this video is a perfect example of intentional imperfection and minimalism. the video's in 720p, and the captions are an obvious combination of a disgusting green and black. to anyone without an idea of what brat is/what it's meant to represent, this might seem like a low effort video. but, to people who know of what this video (and BRAT) is about, this intentional decision to turn down the export quality of the video is one that makes sense, and personally preferred to a video that's in 4K HDR. edit: just subbed, keep this up!
I KNOW! It’s a very very dramatic color and it’s very striking. I think it worked exactly for its concept as causing drama and people to talk about its polarity.
@@lolitasfake yes! it's got this sleek vibe with a sharp font that is still legible. it also reminds me of the signature move where we see their silhouettes, since they share the sense of movement. plus it reminds me of the kind of action black-and-white film vibe, even tho it has red
same actually and i agree it screams drama. tbh i didnt really mind the cover and i really like the font as well. i feel like the album cover is the way it is so it would be striking and its screams drama esp with the red background and the mv (personally i dont really pay much attention to album cover designs (i think its bc i dont buy albums so it probably didnt matter much to me) tho there are some exceptions but as long as the music is good then im good 😅)
It matches the song and the platform where they all silhouette in front of the red background. When I look at the album and then look at the video and the song, it perfectly match each other, it scream like you said, it gives the impression of striking song called drama
in a concept like aespa’s which is unique to kpop and extravagant to say the least drama’s album cover was mid at best, they literally made a whole pinterest aesthetic from the savage album cover how could you not see the drama cover as a downgrade? + i feel the same with armageddon, supernova’s album cover minimalism did fit with all the neon aspects in it but i did not get at all the random grass? aspects in the cover of armageddon and why it ended being the cover of the whole album at the end
girl, no. she changed all of her old album's covers to match this new brat era of hers.. 😭😭 it used to not be all like that in the same fonts and stuff.
I disagree that charli didn't intend for the brat album cover to be a "meme" cuz she released the brat generator (a website where you can make your own brat cover) right after the album announcement
Yeah sorry I didn’t explain that section the best 😭 I agree with you, I just wanted to point out that the album cover was initially made for reasons other than being a meme
I might be wrong, but I believe the shade of green was called Brat Green? Might me online misinformation though. When I first looked at BRAT, it reminded me of the common font for comments, of anonymous people who will at any given opportunity, declare someone to be ungrateful, unworthy, etc
Idk if I agree with expecting album covers to convey some sort of deep meaning. Is that really what the majority listens to k-pop for? No, personally, I listen to it for the high-energy songwriting and unapologetic pop-production, so expecting a simple song like Drama to have some sort of high-concept album cover is crazy to me. I'd personally look at the Drama album cover over the Brat one any day, even if they serve different purposes.
@@winnox3 Yeah I definitely see where you’re coming from! I’m not making an argument that album covers need to have deep meaning or be high-concept, though. I just mean to say that *some kind of concept of meaning* needs to be established that makes the cover make sense. It could be low-concept (like Savage’s album cover imo) so long as a connection is made to the setting of the album in some way
I feel like this sort of mindset is what leads graphic designers to go for minimalism in the first place, that album artwork and other visual components besides the music should be secondary. I get that in the streaming age the "first impression" does not matter as much due to the accessibility of the music (just tapping a button as opposed to purchasing the music, putting it on a turntable, etc.) but I think this whole Brat album cycle made it clear that this kind of thought and care is still valued within the visual side of music. Heck, even Kpop still does this with the way they treat music videos. Also, I know that this was choujimi's example, but out of all the Kpop songs, an Aespa song should not be the first one to deserve a minimalistic cover lol.
Its so interesting how many people want people on Album covers but when it comes to book covers the general vibe is the oposite, do not put real people on the cove because most dont like that at all😂
I think that minimalism for an album cover isn't necessarily a bad idea when it makes sense for the album, but if the concept is out-there and the title track is crazy why not replicate that energy for the album art? Art has gone such a long way and so many cool things can be done with the right talent and direction yet some of these companies are settling for "minimalist" covers for groups who really shouldn't have them
Different view as someone who live in Asia and do not get anything about brat at all, it fails imo to go beyond the western market but in the other hand Drama cover despite look kinda template-ty hold meaning. For brat, the intention couldn't be devour without having to know the history and if you aren't there, you just see is as laze around cover to be dramatic and different but hold no value. Beside the color red, it's written Drama because like Drama, you just need to know that it's a "Drama" without having to know what the drama is about, it's about how people just see headline "Drama" and there is no need to contemplate if it's related to real drama or not, I've seen so many article with this "Drama" word in the headline and this supposedly simple view on album cover perfectly does its job, it's song about drama and you will listen because it spelled drama and you are aware of drama, despite not knowing any context of the drama , the people involved and how everything unfolded. It's like the word Drama and brat itself has different connotation for the east or the west in this matter. It spelled drama but not entirely dramatic to show that anything can be a drama when it spelled out. Like brat hold hardly any value beside the green as someone who is aware of it later and it just because I am in the internet. I discover drama also late but I know from the beginning that it's dramatic and simple on purpose because anything can becomes a drama when you slap a generic Drama title on it.
But is there a complex story? In a billboard interview with charli at her favorite cinema in London, she explains that she was watching the movie Smiley Face by Gregg Araki and found the font style and colors he used in the title sequence, “inspiring.”That’s it, that’s the story, Do I think of the brat album cover as one of the best in recent times? Absolutely not, but did it change the game (I think so), is it subversive? Rebellious in its idgaf attitude which correlates well with the attitude she was projecting during her promo cycle? Totally, I think that when you have an album art style that goes against the grain like brat did, people will stop and have a look. Especially in the hyper perfected advertising white noise that is all over the web.
Im very sorry but i just dont get it like charli has the album cover green and with the album name and like for me it doesnt tell me anything like can someone explain me more in depth, because for me is like a very basic album cover not conveying me the idea.
That's indeed the point : brat was meant like that to draw attention of people to focus on the album and the songs because of how annoying the album cover can be😂😂
(I'm writing this comment before watching the video so don't be mad if I just repeat what choujimi said) The difference is - brat knows why it looks like that, it has a meaning behind it (as far as I know). It doesn't want to be pretty, while Drama tries to stay like that and appeal to general public. If there was a spectrum of album covers from unapologetically ugly/unaesthetic to normal, good looking ones, brat is on the edge while drama is kind of in the middle but still leaning into the opposite side than brat. I think it's a big problem in kpop in general tho - sometimes it wants to be actually different or ugly (if you know what I mean) but they just can't bring itself to do it.
I do not understand why kpop fans want to read into things as if they held deep meaning. It's like you guys don't know kpop is manufactured by a bunch of executives and creatives. They're not made by a specific artist, so things don't make sense. And they don't need to, it's not like other music, it's its own thing. Things are thrown together because of a concept that an executive created, because it's trendy or cool or some shallow reason like that. It's really not that deep. And I'm not saying kpop is a lesser art form, it's not, I've loved it for decades, I'm just saying that judging every little small thing as if it's a cohesive master piece product of a genius mind (like brat or MOTOMAMI) is just uncalled for and it doesn't fit the genre. Like I said, it's just things done because they seem cool, it's not deeper than that. Yes, minimalist covers could maybe use more effort, I get that. But it's trending, so they all do it. We'll have another trend next, maybe that requires more effort. That's how all trends go in kpop, trust me, I would know. Maybe you'll pick apart the next trend for other reasons and I will be here to say it's a misplaced analysis and it doesn't matter. (There are a few exceptions of kpop artists more hands on with their concept but they're not mentioned in the video so I won't mention them here).
What brat ac set it's appart is something that has drawn me to it: the intention and the meaning. Something that a lot of Kpop "minimalist" album covers don't do for me, bcuz it gives: "ok this is our new editor first job, we paid them 10$" and that's it
The problem was never minimalism it was always how it didn’t match the concept
In my opinion, a group where the minimalism would be more fitting and more likely to be seen as intentional is LE SSERAFIM, since they already have this sleek and sparse aesthetic both sonically and image-wise. Antifragile is their best executed cover in terms of how much meaning they pack into a simple design (which is what intentional minamalism, as Brat does it, boils down to) and just how nice it looks, though that's not always the case.... cough cough Unforgiven dookie stains. I also really like the design on the comeback schedule for Crazy, it's so striking and I'm sad the blue lightning is not the digital cover. I know the physical packaging has that lightning design too, but it seems more muted in comparison.
@@mr.worldwide4758 Yeah definitely! I think Le Sserafim’s concept benefits from minimalism - definitely agree that Antifragile is the best, and Unforgiven could’ve been designed better lol
@@choujimiI also think CRAZY could have been better, usually with their “empty” covers, they usually have the title at the top and the le sserafim word logo at the bottom,but for crazy it’s just the logo with some gradient, it’s like aespas DRAMA cover.
as a graphic designer, what bothers me the most in kpop is about low effort/minimalistic art covers is how it compare to the budget, thoughts and efforts given to other design departments i.e. physical album designs, music video, concept pictures. even if we compare to aespa's previous art covers, drama really felt short. armageddon's too but at least it's still creative. it's such a shame since aespa's creative team is usually always on the roll and they had so many opportunities to do with drama art cover.
"To the idea and narrative around the album" SO REAL 😭 Choujimi eats again.
i feel the need to point out that the brat album cover took five months to design, and it took took a lot of effort to make something look that lazy
5 MONTHS!? I'd understand like 1 month but 5 for a green background and black font
@@josjoererg I didn’t know it took 5 months lol… I wonder why it took that long to make?
it took planning and stuff to convey the message that they want smh
@@choujimi apparently the designer was picking between over 500 shades of green, and things like the font and the blur added to the time it took to make
this and the one beyonce album, its like "you really think this text on a blank background was easy? it took MONTHS"
The key with Brat is that the minimalism carries a message. I think I've IVE does a good job of focusing your attention on the wordplay and signalling that it's basically a self-titled album.
On the other hand it's hard to get more meaning out of Easy and Drama's digital album covers. They look fine but don't convey much. But this is a standard that maximalist album covers often fail as well.
It’s like the cover of a book but I’m still going to read the book so the cover needs to make sense for the book
What I think makes brat's "minimalism" work is that it's honestly not boring, its jarring and ugly and memorable. Of course, it also just fits the album so well
Instantly laughed at the background color on the captions
Thats why i will forever love the txt album covers and logo change clips
I personally love the DRAMA cover because it's so striking to me. it's litereally "DRAMA" written in this rough font, the positioning of the word feels like it has been slapped there so it brings me this sense of motion and to top it off we have the bright red constrasting the shiny letter. agh it's just chef's kiss
i agree with the comments here that minimalism is not the problem. rather, it's how you present it and how it ties to the brand and presentation of the album. aespa usually has larger than life concepts that are very in your face, and it would be cool to see that reflected in the album cover rather than just a logo on a random or colored background. it's all about the intention behind the project as well as the branding of the group.
for example, another SM project that i thought missed the mark completely with the album cover was red velvet's cosmic (the original version at least). the build up for the comeback was fumbled in many ways, but i was so incredibly disappointed when the album dropped and the cover was just one of the concept photos of them looking straight into the camera with the logo stamped onto the bottom... it pissed me off so bad!! because i thought they would use the cosmies for the cover in the first place 😭😭 not only that, but they could have also included the amazing midsommar concept from the mv? a missed opportunity. even more disappointing considering red velvet similarly to aespa are also a highly conceptual group, so it left a lot to be desired.
at least im glad they made it up with the 10th anniversary edition. the cosmies should have been the cover in the first place, and i think it suits the vibe of the album a lot more!
this is so real 😭 the hotel concept made no sense in the context of the album (seeing as it showed up nowhere other than initial concept photos), and it was just a really visually boring album cover. nothing that captures the ethereal essence of the music or the bright yet unsettling midsommar concept, just them staring blankly into the camera seated in a boring hotel room… if that was the original concept for the comeback, i’m glad joy stepped in and changed it 😭😭
that tweet charli made, about how that constant demand to see women's bodies and faces on album covers is misogynistic, has stuck with me for a while! i remember reading that and reevaluating how i viewed album covers, especially in the context of kpop, and what might be driving decisions to withhold or present artists' faces on album covers. all extremely interesting stuff and i love the idea of something that seems like an afterthought to consumers being an innate part of the story an album is trying to tell. as i dive deeper into my studies as a design student, these introspectives become all the more relevant, so thank you for making this video and highlighting a really captivating concept!
same! like why is it that the only group that seemingly deins to take album cover photos consistently is twice. like red velvet randomly did it for cosmic (and the cosmic album cover is honestly the weakest part, it has nothing to do with anything in the actual album regardless of how good the members look), but twice has been doing "facecard never declines" since debut, and only stopped for between 1&2 because of fan controversies leading to it being changed.
like, WHY? what is twice doing that makes it so special that it doesn't follow the trend of album art design? it has more members than most groups (this is something im really noticing, but members with more than 8 members is an ever-increasing rarity (the largest active groups with more members than TWICE right now is SEVENTEEN with 13, and tripleS with 24 (rip LOONA, rip IZ*ONE)) and while tripleS does take cover photos, its subunits (besides ASSEMBLE 24)) and it has all the resources to design album covers.
but instead we are treated to momo, jihyo, sana, nayeon, chaeyoung, tzuyu, dayhun, mina, and jeongyeon reminding us they go to fashion shows and are on billboards FOR A REASON (besides being excellent singers, rappers, dancers, artists, and one of the world's most iconic kpop groups in HISTORY)
furthermore, ZEROBASEONE has 9 members. never took cover photos on their spotify.
With so many minimalist album designs in the kpop market, I think these albums and by extention the groups fail to stand out or convey the groups identity and concept. Specifically the ones that just have a cool font. I think some groups fit the minimalist album designs more than others, one of the commenters pointed out that it goes with Lesserafim's concept. Aespa's concept is so futuristic and maximalist, their recent album designs are so jarring to look at. Due to the digital age and kpop's fast paced nature, I do get why a lot of album covers are like that. I dont mind minimalism but I wish there was more intent behind it, I want to see creative album covers come back.
PS: sorry for repeating the same points from the video lol.
Le sserafim antifragile and fearless are great minimalistic examples. That fearless album cover is so simple but their logo is just THAT girl
Starship invested all the money into IVE's songs (which is why they're very good) and left little to no budget for the album covers 😂
But Heya album cover is nice this time
The text fill behind the captions being brat green, exaaactly
2:03 I personally love when people are intentionally obscured in album covers (faces cut off from the frame, turning away from the camera, blurriness, silhouettes, etc...)
Of course, it wouldn't fit every album concept, but there can be so much creativity behind these types of covers.
Basically, I like when there's intentionality and creativity put behind the making of a cover to match the general concept and vibes of the album it accompanies
this video is a perfect example of intentional imperfection and minimalism. the video's in 720p, and the captions are an obvious combination of a disgusting green and black.
to anyone without an idea of what brat is/what it's meant to represent, this might seem like a low effort video. but, to people who know of what this video (and BRAT) is about, this intentional decision to turn down the export quality of the video is one that makes sense, and personally preferred to a video that's in 4K HDR.
edit: just subbed, keep this up!
I personally REALLY like the Drama album cover, idk why but it just screams DRAMA!
I KNOW! It’s a very very dramatic color and it’s very striking. I think it worked exactly for its concept as causing drama and people to talk about its polarity.
@@sunoobleuu yesss! And the font I also really like, it matches the vibe of the MV perfectly
@@lolitasfake yes! it's got this sleek vibe with a sharp font that is still legible. it also reminds me of the signature move where we see their silhouettes, since they share the sense of movement. plus it reminds me of the kind of action black-and-white film vibe, even tho it has red
same actually and i agree it screams drama. tbh i didnt really mind the cover and i really like the font as well. i feel like the album cover is the way it is so it would be striking and its screams drama esp with the red background and the mv (personally i dont really pay much attention to album cover designs (i think its bc i dont buy albums so it probably didnt matter much to me) tho there are some exceptions but as long as the music is good then im good 😅)
It matches the song and the platform where they all silhouette in front of the red background. When I look at the album and then look at the video and the song, it perfectly match each other, it scream like you said, it gives the impression of striking song called drama
5 videos under 2 weeks? you’re on fire my guy
in a concept like aespa’s which is unique to kpop and extravagant to say the least drama’s album cover was mid at best, they literally made a whole pinterest aesthetic from the savage album cover how could you not see the drama cover as a downgrade?
+ i feel the same with armageddon, supernova’s album cover minimalism did fit with all the neon aspects in it but i did not get at all the random grass? aspects in the cover of armageddon and why it ended being the cover of the whole album at the end
don't judge an album by its cover, I guess
charli has done the same cover since a longggg time
girl, no. she changed all of her old album's covers to match this new brat era of hers.. 😭😭 it used to not be all like that in the same fonts and stuff.
I disagree that charli didn't intend for the brat album cover to be a "meme" cuz she released the brat generator (a website where you can make your own brat cover) right after the album announcement
Yeah sorry I didn’t explain that section the best 😭 I agree with you, I just wanted to point out that the album cover was initially made for reasons other than being a meme
love how this video's in 720p to *really* fit the "BRAT" album cover concept. that's dedication.
I might be wrong, but I believe the shade of green was called Brat Green? Might me online misinformation though. When I first looked at BRAT, it reminded me of the common font for comments, of anonymous people who will at any given opportunity, declare someone to be ungrateful, unworthy, etc
yes, it is brat green
I love your videos, ty for being so active recently!
i feel the need to point out that the brat album cover was released after all the albums in the thumbnail had already come out...
That is the point of the video - revisiting a discussion about past album covers after the release and reception of brat’s album cover
Idk if I agree with expecting album covers to convey some sort of deep meaning. Is that really what the majority listens to k-pop for? No, personally, I listen to it for the high-energy songwriting and unapologetic pop-production, so expecting a simple song like Drama to have some sort of high-concept album cover is crazy to me. I'd personally look at the Drama album cover over the Brat one any day, even if they serve different purposes.
@@winnox3 Yeah I definitely see where you’re coming from! I’m not making an argument that album covers need to have deep meaning or be high-concept, though. I just mean to say that *some kind of concept of meaning* needs to be established that makes the cover make sense. It could be low-concept (like Savage’s album cover imo) so long as a connection is made to the setting of the album in some way
I feel like this sort of mindset is what leads graphic designers to go for minimalism in the first place, that album artwork and other visual components besides the music should be secondary. I get that in the streaming age the "first impression" does not matter as much due to the accessibility of the music (just tapping a button as opposed to purchasing the music, putting it on a turntable, etc.) but I think this whole Brat album cycle made it clear that this kind of thought and care is still valued within the visual side of music. Heck, even Kpop still does this with the way they treat music videos.
Also, I know that this was choujimi's example, but out of all the Kpop songs, an Aespa song should not be the first one to deserve a minimalistic cover lol.
I think the cover of XX by loona also brings the same vibe that the songs
yeah defo
Its so interesting how many people want people on Album covers but when it comes to book covers the general vibe is the oposite, do not put real people on the cove because most dont like that at all😂
Anyways stream I AM, the best pop song to ever exist
I think that minimalism for an album cover isn't necessarily a bad idea when it makes sense for the album, but if the concept is out-there and the title track is crazy why not replicate that energy for the album art? Art has gone such a long way and so many cool things can be done with the right talent and direction yet some of these companies are settling for "minimalist" covers for groups who really shouldn't have them
Haven't watched the video yet, but I still don't like em 🫤
it is more important what is inside
I clicked a little nervous because I cannot take any more brat album cover slander but I was spared :>>>
nmixx can’t relate fr
Different view as someone who live in Asia and do not get anything about brat at all, it fails imo to go beyond the western market but in the other hand Drama cover despite look kinda template-ty hold meaning. For brat, the intention couldn't be devour without having to know the history and if you aren't there, you just see is as laze around cover to be dramatic and different but hold no value.
Beside the color red, it's written Drama because like Drama, you just need to know that it's a "Drama" without having to know what the drama is about, it's about how people just see headline "Drama" and there is no need to contemplate if it's related to real drama or not,
I've seen so many article with this "Drama" word in the headline and this supposedly simple view on album cover perfectly does its job, it's song about drama and you will listen because it spelled drama and you are aware of drama, despite not knowing any context of the drama , the people involved and how everything unfolded. It's like the word Drama and brat itself has different connotation for the east or the west in this matter.
It spelled drama but not entirely dramatic to show that anything can be a drama when it spelled out.
Like brat hold hardly any value beside the green as someone who is aware of it later and it just because I am in the internet.
I discover drama also late but I know from the beginning that it's dramatic and simple on purpose because anything can becomes a drama when you slap a generic Drama title on it.
But is there a complex story? In a billboard interview with charli at her favorite cinema in London, she explains that she was watching the movie Smiley Face by Gregg Araki and found the font style and colors he used in the title sequence, “inspiring.”That’s it, that’s the story, Do I think of the brat album cover as one of the best in recent times? Absolutely not, but did it change the game (I think so), is it subversive? Rebellious in its idgaf attitude which correlates well with the attitude she was projecting during her promo cycle? Totally, I think that when you have an album art style that goes against the grain like brat did, people will stop and have a look. Especially in the hyper perfected advertising white noise that is all over the web.
Im very sorry but i just dont get it like charli has the album cover green and with the album name and like for me it doesnt tell me anything like can someone explain me more in depth, because for me is like a very basic album cover not conveying me the idea.
have yall seen the ive alive album cover? horrifying 😭😭
That's indeed the point : brat was meant like that to draw attention of people to focus on the album and the songs because of how annoying the album cover can be😂😂
I know it’s overused but I feel like using comic sans would’ve been the “brattier” move tbh
(I'm writing this comment before watching the video so don't be mad if I just repeat what choujimi said)
The difference is - brat knows why it looks like that, it has a meaning behind it (as far as I know). It doesn't want to be pretty, while Drama tries to stay like that and appeal to general public. If there was a spectrum of album covers from unapologetically ugly/unaesthetic to normal, good looking ones, brat is on the edge while drama is kind of in the middle but still leaning into the opposite side than brat. I think it's a big problem in kpop in general tho - sometimes it wants to be actually different or ugly (if you know what I mean) but they just can't bring itself to do it.
But all the covers in the thumbnail came out before brat xdxd
I do not understand why kpop fans want to read into things as if they held deep meaning. It's like you guys don't know kpop is manufactured by a bunch of executives and creatives. They're not made by a specific artist, so things don't make sense. And they don't need to, it's not like other music, it's its own thing. Things are thrown together because of a concept that an executive created, because it's trendy or cool or some shallow reason like that. It's really not that deep.
And I'm not saying kpop is a lesser art form, it's not, I've loved it for decades, I'm just saying that judging every little small thing as if it's a cohesive master piece product of a genius mind (like brat or MOTOMAMI) is just uncalled for and it doesn't fit the genre. Like I said, it's just things done because they seem cool, it's not deeper than that.
Yes, minimalist covers could maybe use more effort, I get that. But it's trending, so they all do it. We'll have another trend next, maybe that requires more effort. That's how all trends go in kpop, trust me, I would know. Maybe you'll pick apart the next trend for other reasons and I will be here to say it's a misplaced analysis and it doesn't matter. (There are a few exceptions of kpop artists more hands on with their concept but they're not mentioned in the video so I won't mention them here).