ฝัง
- เผยแพร่เมื่อ 11 มิ.ย. 2024
- Another SEO Case Study - This time from one of my clients.
Over the past 28 days, our client in the health niche has impressively achieved over 100k a month in organic traffic. It's been a rewarding journey watching them reach this milestone on SEMrush in just a little over three years. While there was a recent dip in their metrics, we swiftly acted to recover, and the situation wasn't as dire as it seemed on SEMrush. Google Search Console revealed it was more of a plateau than a drop.
This client has been with me for several years, and their growth pattern has been consistent. Over the last 16 months, we've observed two significant spikes in their traffic. The first spike can be attributed to the seasonality inherent to the health space. The second spike, however, had a different origin.
Two main events propelled this website above the 100k a month mark. Firstly, during the plateau period, we made some pivotal changes to the website. Instead of venturing into new topics, we rejuvenated older content that had lost its traction. The niche allowed us to seamlessly integrate product mentions in these how-to guides. We took it a step further by adding our competitors as alternatives, providing external links to their sites. This strategy, although counterintuitive, made our content the most relevant in the space.
Secondly, a Google update seemed to favor our changes. There was a core Google update around August 22nd, and while such updates typically cause fluctuations, our client began seeing positive results around that time.
The majority of the website's traffic is driven by high-quality blog posts, meticulously crafted by industry experts. With around 200 indexed blog posts, the challenge was the saturation of topics. Our solution was to refresh older content, making it more relevant and competitive.
Backlinks also played a crucial role. While the content naturally attracted backlinks due to its quality, we enhanced this by adding more 'link bait' to the content. We highlighted key statistics and conclusions, making it easier for others to link back to us. As an example, [healthline](www.healthline.com/nutrition/...) employs a similar strategy. To further boost our backlink profile, we engaged in digital PR and utilized HARO, securing high-authority backlinks, notably from Sports Illustrated.
In essence, our strategy was simple yet effective: revamp old content, create a link bait mechanism, and harness the power of HARO. The best part? Everything we've done is designed to be resilient against Google updates. If you need assistance with your SEO, feel free to reach out through the link to my personal website.
Timestamps:
0:00 100k a month in organic traffic (nice 🥹)
0:30 Growth trend and what happened?
1:39 Changes made to the website
3:20 Changing strategy to focus on Backlinks
4:38 Going ham on Digital PR
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more SEO Client Case Studies please
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Great case study Jaume!
Thanks for stopping by Charles 🤝
Another great video from Mr. Jaume again! This is probably my favorite case study you've done so far, keep up the great work! Are you still planning on the beta for end of September? Been patiently waiting to get off SEMRush xD
Hey man - working hard to get it done for october. its a lot more work than i expected :')
As a seo enthusiast with very weak English listening and speaking, I really like your content from Chinese readers and will always follow you to learn English. Congratulations in advance for a Merry Christmas and good luck in 2024.
❤
Thanks for watching !!! Merry Christmas to you too 🎄
@@JaumeRos thank you
Thanks Brother this video is helpful
Glad it helped !!
Great content!!
Thanks my guy!!
Can you please make a video about content writing? How to write great content? My content writing gets detected as similar to AI written content and I really want to learn content writing and become an expert in it.
Hey! Great idea :)
I really like your videos. :)
Thanks for watching 🤝🤝
Excellent content, thanks!
Thanks for watching!!
Great work! Love the case study. How many reputable BLs did you get from HARO over what time period? And was it one team member sitting on HARO daily?
Yo!!! Big fan of your stuff. Great to have you around here. Over a period of around 6-8 months we we're able to get 7 reputable BLs. And we had someone working on on a few hours a day a little less than part time. Like a once a day type of effort for an hour or two.
Nice. Thanks for the reply 🚀🚀
Big fan of yours too!
Keep killing it my man !!
yea great do you need the guest post ?.@@JaumeRos
Very helpful content! Question, in the dynamic world of SEO, which trends or strategies do you believe will be most effective in growing organic traffic in the near future?
Chatgpt?????
I learned a lot from this.
Outstanding effort! The case study is truly captivating.
How many articles did you publish in one year ?
Great question its between 1-2 articles a week! So lets say around 50-75 articles a year
Great content. Do you have pricing to do the same for other client's. Kindly let me know
Yeah absolutely send me an email - hey @ jaume .io
Hey Jaume,
Do you use any kind of "HTML Structure" for you site for search engine to better understand your content or go with the default "HTML structure"
And do you ever face the problem of "Google not being able to see any content on the page" even though the page seemingly perfectly fine (in human eyes) for this site or any of your other site?
Love you content.
✌
What do you mean by HTML structure? Like headings like h2's and h3's?
I've never had that problem no. And have actually never heard of that. How are you building your sites? What CMS are you using?
Hey your mustache is not cut down!!!
Hahaha no moustache is staying !!
what's the age of the domain name?
I thinkkkkk its 3-4 years old