Lingo is pretty much industry standard. I’ve since retired, so I’m not sure if things have changed as far as standard language. At the time this was filmed, I was an industry leader, so that was standard terminology. As housing trends shift, the staging will shift. Things that need to be carefully thought out, it should be staged as the MOST LIKELY BUYER will use it.
Hello, i’ve been thinking, since I worked in new home construction, to use a home stager rather than a designer/decorator. Obviously I would want to keep or have a list of what to look for to put in my home. What are your thoughts about that?
It’s a very different job. Some can do both. Personally, I wouldn’t have. I made my money on creating a marketing package (through lifestyle staging & photography) for my clients. It was specifically in my contracts that sellers had zero say in the design. I knew my job & what the buyer wanted. Obviously, you wouldn’t want that kind of situation. Stagers who do Air BNB’s would be your best option. Most stagers are up to date on home decor trends, as we need to be, but aren’t trained in working with personal tastes of the homeowner, as they are irrelevant during the staging process.
Sorry. I’m just realizing that I misread your question. If you are thinking of having models or inventory properties staged vs using designers, YES! We did a lot of that and usually our work was more realistic for the buyers as we didn’t do custom furniture, draperies, etc. be sure to choose a stager that understands lifestyle and demographic staging. There are some really good ones, but some really bad ones too! A stagers focus is always on the buyers and what they want.
For those of us who are new to real estate investing & flipping...listing your cost for staging this home would be nice. When watching utubers flipping homes they usually give estimate for costs like kitchens, landscape, bathrooms flooring, HVAC, bringing electrical up to code. By knowing what u charge for staging a home like this, the extra cost can be included in with the construction/real estate costs.
Thanks for the feedback Phyllis! The cost of staging is very different around the country, so what’s fair in Jacksonville, FL may be a lot more, or a lot less in other markets. Generally speaking, we charge 1% of list price, with a $2000 minimum to stage the entire house. This includes professional photography also. I’ll be mindful of adding this info in the future!
You are an excellent home stager. I am very impressed with you Melissa. Every video you put out shows your true talent and artistry. Staging is an art. You go girlfriend!!
I have watched many videos on getting ready to put our house on the market. This one is the most help I have watched. thank you for explaining things it has changed the way I want to stage my home. thank you.
I think you did fantastic job. The space is not too crowded, and not too empty either. Seems very functional. I also love the color of the walls. Do you remember what color it could be?
@@VintageBeeDesign mainly how you use space to create storage space. So simple yet something many people may not consider. Also the seating ratio to the amount of bedrooms to the house. So many neat nuggets of info.
@@VintageBeeDesign it surprised me how you managed to style small wall space areas with furniture that I would typically just place a piece of artwork on the wall and call it good.
I’m not sure I understand the complaint. I literally showed the entire room as I came in. The wall, to the left, is the wall we put the TV on. The wall, directly in front, is where we put the bar. The wall to the right is where we placed the sofa. The very front wall, is the window that looks outside, to the front yard. It’s just a very small space.
For years now I have entertained myself looking at online listings of homes for sale. The staged properties standout for their implausibility and sterility. The empty homes, too often, show obvious flaws such as mismatched, or missing, baseboard molding or missing electrical plates, lack of basic cleaning, and window treatments hanging askew, if there are any at all. The occupied houses may or may not clue the prospective buyers into existing problems, but they all display livability at some level. When the house comes up short due to an inert seller the realtor shoulders the blame. Realtors have a professional responsibility to motivate sellers to make the property presentable.
We try not to make our houses too sterile, by staging all interior rooms, including items that seller might own, including vintage accessories mixed in with the newer items. We try to balance with a more curated look vs looking like a furniture showroom. You are absolutely right about all the flaws standing out in empty homes. Occupied properties, all too often leave thousands of dollars on the table because the sellers don’t want to be inconvenienced, or pay for storage while they have an empty garage. 🤦♀️ I tend to focus my business on investors who understand our worth.
It’s really more about establishing another functional space. A bar makes sense in many homes. This could easily have been a record cabinet, or simply more storage space.
Design and staging are actually VERY different things. I’ve been doing this for over 20 years, so I’m pretty comfortable with my skills, especially in this price point, which is also a very diff skill set than hers.
No need to degrade what other staging companies do just to try to make your staging superior. "Most other staging companies...." Why not just explain what you're going to do and stop pretending you've invented the wheel?
Bad stagers ruin the industry. I’ve actually retired, now and what I hear from my customers is that there aren’t any good reliable stagers here anymore. Putting furniture in a house is not staging. Staging is about understanding the demographic most likely to purchase the house and merchandising the house around their wants and needs. When an agent hires a bad stager, they don’t necessarily know that it’s because the stager was cheap and doesn’t understand the business. Instead, they say that staging doesn’t work. So, you are wrong. It is important to clarify what good staging is and what bad staging is, or the entire industry degrades. It’s the main reason that it’s not more main stream.
I literally had to go watch the video again to respond to this. I was confused because we never carried much “word art”. Almost none of these piece have words. The animal heads in the living room are just black & white heads with lots of white space. Art, in staging, unlike real life, at least in lower end properties, like this, needs to be generic. It should be appropriate for what the buyer, of that property, might buy, but at a minimum can afford. Also, this video is not recent, so trends are changing.
I’ve watched many,many staging videos & this was one of the best. Excellent explanation about why & where furniture is placed.
Thank you! I find a real lack of good training, in the industry, in this area. Too many stagers just “decorate”.
One of the best staging videos I’ve seen, and I have watched a lot. Thank you so much for sharing this information! Wish I lived close.
Thank you! I’m retired now, but still glad the information conveys!
This was 2 years ago, I'm curious if you've changed some of the way you stage houses and some of your "lingo"?
Lingo is pretty much industry standard. I’ve since retired, so I’m not sure if things have changed as far as standard language. At the time this was filmed, I was an industry leader, so that was standard terminology. As housing trends shift, the staging will shift. Things that need to be carefully thought out, it should be staged as the MOST LIKELY BUYER will use it.
Hello, i’ve been thinking, since I worked in new home construction, to use a home stager rather than a designer/decorator. Obviously I would want to keep or have a list of what to look for to put in my home.
What are your thoughts about that?
It’s a very different job. Some can do both. Personally, I wouldn’t have. I made my money on creating a marketing package (through lifestyle staging & photography) for my clients. It was specifically in my contracts that sellers had zero say in the design. I knew my job & what the buyer wanted. Obviously, you wouldn’t want that kind of situation. Stagers who do Air BNB’s would be your best option. Most stagers are up to date on home decor trends, as we need to be, but aren’t trained in working with personal tastes of the homeowner, as they are irrelevant during the staging process.
Sorry. I’m just realizing that I misread your question. If you are thinking of having models or inventory properties staged vs using designers, YES! We did a lot of that and usually our work was more realistic for the buyers as we didn’t do custom furniture, draperies, etc. be sure to choose a stager that understands lifestyle and demographic staging. There are some really good ones, but some really bad ones too! A stagers focus is always on the buyers and what they want.
I just absolutely love your style Melissa!
Thank you!
I need you to come to Indiana and just help me figure out how to put my own furniture in my own rooms. LOL You're an awesome stager! ❤
Thank you so much!!
For those of us who are new to real estate investing & flipping...listing your cost for staging this home would be nice.
When watching utubers flipping homes they usually give estimate for costs like kitchens, landscape, bathrooms flooring, HVAC, bringing electrical up to code.
By knowing what u charge for staging a home like this, the extra cost can be included in with the construction/real estate costs.
Thanks for the feedback Phyllis! The cost of staging is very different around the country, so what’s fair in Jacksonville, FL may be a lot more, or a lot less in other markets. Generally speaking, we charge 1% of list price, with a $2000 minimum to stage the entire house. This includes professional photography also. I’ll be mindful of adding this info in the future!
Best video I've watched on this - thank you for sharing your expertise.
You are very welcome!
You are an excellent home stager. I am very impressed with you Melissa. Every video you put out shows your true talent and artistry. Staging is an art. You go girlfriend!!
That is so kind! Thank you!
I have watched many videos on getting ready to put our house on the market. This one is the most help I have watched. thank you for explaining things it has changed the way I want to stage my home. thank you.
Thank you! Good luck with the sale of your house.
This is an awesome transformation.
Thank you! I really need to show more of them! We do this every day!
Can buyers buy a staged home with the furniture used?
It depends on the staging company. We have always allowed buyers to purchase the furniture.
I think you did fantastic job. The space is not too crowded, and not too empty either. Seems very functional. I also love the color of the walls. Do you remember what color it could be?
Thank you! I wasn’t part of picking the wall color, so unfortunately I don’t know.
So many great tips!!
Thank you Jen! Was there anything that stood out to you?
This is beautiful!!! I am a stager in Buffalo, NY. May I ask approx the cost for what you did in this home? I love it!!!
We charge 1% of list price.
Buffalo is in the house! I am originally from Buffalo (born and raised)
Gorgeous!
Thank you.
Great Video!
That means a lot coming from you! I spent like 4-5 hours editing!
Well said, You and Your crew did a wonderful job!
Thank you!! I have an amazing team!
Looks amazing and what awesome tips! Thanks Melissa.
Thank you so much!! Was there anything specific that you loved learning about?
@@VintageBeeDesign mainly how you use space to create storage space. So simple yet something many people may not consider. Also the seating ratio to the amount of bedrooms to the house. So many neat nuggets of info.
Thank you! It helps me know what kind of tidbits to leave in future videos since you aren’t a stager!
WONDERFUL VIDEO !!!!!!!
Thanks for binge watching today! I hope you subscribed!
What a darling house. You and your team did a fantastic job! Hope it sells fast. 💛
Thank you! I’m sure it will be gone by this weekend!
Wow!! I just learned so much
Thank you! What stuck with you the most?
@@VintageBeeDesign it surprised me how you managed to style small wall space areas with furniture that I would typically just place a piece of artwork on the wall and call it good.
Yes! That’s one of the reasons why our company provides more value! We help buyers see that there is really more space than they think!
why do you only show half the view of the room?? i am under 2 mins in and feel frustrated because you don't capture the whole room.
I’m not sure I understand the complaint. I literally showed the entire room as I came in. The wall, to the left, is the wall we put the TV on. The wall, directly in front, is where we put the bar. The wall to the right is where we placed the sofa. The very front wall, is the window that looks outside, to the front yard. It’s just a very small space.
Great information! Such a cute little house and great staging!💖💖💖
Thank you! And the cutie carrying the dining table was my son.
For years now I have entertained myself looking at online listings of homes for sale. The staged properties standout for their implausibility and sterility. The empty homes, too often, show obvious flaws such as mismatched, or missing, baseboard molding or missing electrical plates, lack of basic cleaning, and window treatments hanging askew, if there are any at all. The occupied houses may or may not clue the prospective buyers into existing problems, but they all display livability at some level. When the house comes up short due to an inert seller the realtor shoulders the blame. Realtors have a professional responsibility to motivate sellers to make the property presentable.
We try not to make our houses too sterile, by staging all interior rooms, including items that seller might own, including vintage accessories mixed in with the newer items. We try to balance with a more curated look vs looking like a furniture showroom. You are absolutely right about all the flaws standing out in empty homes. Occupied properties, all too often leave thousands of dollars on the table because the sellers don’t want to be inconvenienced, or pay for storage while they have an empty garage. 🤦♀️ I tend to focus my business on investors who understand our worth.
👏👏👏👏
Thank you!
The bar by the front door would be a turn off if people don’t drink. Or are all people drinkers nowadays....🙁
It’s really more about establishing another functional space. A bar makes sense in many homes. This could easily have been a record cabinet, or simply more storage space.
This is great, but you need to check out Rebecca Robeson videos on how to deal with those weirdnesses.
Design and staging are actually VERY different things. I’ve been doing this for over 20 years, so I’m pretty comfortable with my skills, especially in this price point, which is also a very diff skill set than hers.
Sou brasileira se tivesse legenda seria maravilhoso!
No need to degrade what other staging companies do just to try to make your staging superior. "Most other staging companies...." Why not just explain what you're going to do and stop pretending you've invented the wheel?
Bad stagers ruin the industry. I’ve actually retired, now and what I hear from my customers is that there aren’t any good reliable stagers here anymore. Putting furniture in a house is not staging. Staging is about understanding the demographic most likely to purchase the house and merchandising the house around their wants and needs.
When an agent hires a bad stager, they don’t necessarily know that it’s because the stager was cheap and doesn’t understand the business. Instead, they say that staging doesn’t work. So, you are wrong. It is important to clarify what good staging is and what bad staging is, or the entire industry degrades. It’s the main reason that it’s not more main stream.
Great work, great video...but soooo much "word art" my eyes are bleeding. please can this not be a thing anymore?
I literally had to go watch the video again to respond to this. I was confused because we never carried much “word art”. Almost none of these piece have words. The animal heads in the living room are just black & white heads with lots of white space. Art, in staging, unlike real life, at least in lower end properties, like this, needs to be generic. It should be appropriate for what the buyer, of that property, might buy, but at a minimum can afford. Also, this video is not recent, so trends are changing.
very old fashion taste, not up to date, sorry
Your market may be very different than the Jacksonville millennial market.