Doritos - Deleted! -- Crash the Super Bowl: World Premiere
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- เผยแพร่เมื่อ 15 พ.ย. 2024
- cameronradice.com
Help us! If you laughed, RATE 5 out of 5 stars at the Doritos website here: goo.gl/SQtXA0
Who DOESN'T want an app that can vaporize people?
Deleting a phone contact simultaneously deletes the person from existence.
Every year in the fall, mega brand DORITOS kicks off "Crash the Super Bowl," a contest designed to find their next viral television spot. This year is no different. In fact, the prizes are bigger than ever with a shot at 1 million dollars and a chance to work on Marvel's The Avengers 2: Age of Ultron. Perhaps the best "perk" of all is the opportunity to have your creation play on the biggest stage in the world- the Super Bowl!
As one can only imagine, friends, family, artists, creatives, filmmakers, and various woodland creatures come out of the abyss to enter. The contest brings in thousands of entries annually from beginners and professionals alike. The mission at hand? Create a 30 second Doritos brand TV spot. Make it funny, make it sweet, make it serious... just make sure it's awesome.
I began to brainstorm concepts and ideas for a killer Super Bowl ad that would effectively promote the cheesy goodness contained inside that familiar red foil bag. What would have mass appeal? What would make ME laugh? What would relate to everyone in one way or another?
We live in a generation infiltrated by digital communication. Everyone knows everyone through someone who knows someone. Unfortunately, every once in a while, people disconnect from certain groups or individuals within their social circles. This often leads to removing a friend on Facebook; or when it's really serious, even deleting a contact from their phone. cue 'tween-like immature cooing "Oooooooo!"
Who hasn't deleted someone and somewhere thought subconsciously that you simultaneously were (or wish you were) deleting said person from existence? And thus my commercial idea, DORITOS: DELETED!, was born! The concept revolves around a new phone app that vortexes people into dust when their contact is removed. Its current, its fresh, its funny, and it's oddly and fantastically relatable.
Time to write the script and get to work! Unfortunately, the concept calls for a rather large cast. I turn to my fellow tour guides and actor friends at Universal Studios Hollywood to help bring the vision to life. Being the amazing people that they are, they all graciously jump on board. What did I ever do without them? I just don't know. :)
November 17th rolls around, and everyone arrives on location across the street from NBC in Burbank, CA to make the magic happen.
A few days later, the final cut makes its way into the competition. Within hours, it spreads like wildfire throughout Universal Studios and finds its way into the "highest ranked" category on the official Doritos website. As of this post, the spot has obtained over 3700 views in 48 hours and it continues to climb. It's been shared on Twitter, Facebook, Google +, and BuzzFeed dozens of times, and it consistently brings in top notch reactions, comments, and laugh out loud moments. WOW!
Regardless of the outcome, I'm incredibly proud of the gifted people in my life who enthusiastically and graciously helped make it happen. Without them, it would be nothing more than an idea without an audience.
At the end of the day, if I can tell a good story and get an authentic laugh in 30 seconds time, I'm a happy camper. :)
Click, watch, RATE, and COMMENT!
Do us a solid, and rate/share with YOUR circle of friends if it makes you laugh or crack a smile! :D
Really creative submission for the Doritos commercial contest for the Superbowl.
_If you like it, please share and vote for it._
#Doritos #SuperBowl
***** your son created that? *Totally awesome!!!*
funny
I removed my comments. It does not say anywhere that your son created it. My opinion however is mine, trust you do not have a problem with that.
Great job!
Elvire Smith It doesn't need to say its anyone's son. I didn't see your comments but I'm guessing it was rude.
16K views! This puppy has been shared all over facebook, twitter, and Google+. It was such a pleasure to produce, and a huge "thank you" goes out to everyone who watched and helped share the link :)
Cameron Radice
Huge thank you to everyone who has helped us gain 7700 + views in 4 days flat! WOW!
Loved this so damn funny
All your stuff amazing brhu lolllllll
Haha thanks so much!!! 🙏🏻
This is really great! I can't wait to be able to vote for it. You have another winner!
It Still Makes me Laugh Good Job Cameron Radice
Awesome video! Well done! (is that a hint of Dane Cook I smell in this vid? lol)
Ha ha thanks for checking it out!
congrats!
hahahaha nice!
Thanks Justin!!
I'm your big fan brhu
So funny 🤣