Awesome video, lots of insights! One question though. You mentioned: "a campaign structure of the past is 'exact' campaign and 'phrase' campaign with the same keywords". I'm dealing with a new client who still has that. So, question: is it useful to merge these campaigns for consolidation purposes? So having the same keywords in both [exact] and "phrase" in the same Search campaign? I'm unsure whether those duplicates will be cannibalizing eachother or if this actually is a useful way for keyword structure / campaign consolidation.
Great question! I'd run an experiment by consolidating them into 1 campaign. Create ad groups based on themes, and it's ok to have multiple match types in 1 ad group! Run the test for a while, start small, see how it goes, and then if successful roll out for the entire account. But do a controlled test first so you mitigate some of the risks. Campaign structure experiments are usually high risk / high reward. Good luck! - Miles
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*Awesome content!*
Love it, Bob!
Glad you like it!
Just as great to watch and listen to this as it was the John Moran episode. Thank you dudes!
Awesome to hear, thank you!!
Thanks both
Glad you liked it mate!
Love it full of knowledge
Glad you like it man! :)
Thanks for Really Amazing Knowledge. Keep it up.
Thank you for listening!
Briljant tips gentleman! Nice one
Thank you!!
Awesome video, lots of insights! One question though. You mentioned: "a campaign structure of the past is 'exact' campaign and 'phrase' campaign with the same keywords". I'm dealing with a new client who still has that. So, question: is it useful to merge these campaigns for consolidation purposes? So having the same keywords in both [exact] and "phrase" in the same Search campaign? I'm unsure whether those duplicates will be cannibalizing eachother or if this actually is a useful way for keyword structure / campaign consolidation.
Great question! I'd run an experiment by consolidating them into 1 campaign. Create ad groups based on themes, and it's ok to have multiple match types in 1 ad group! Run the test for a while, start small, see how it goes, and then if successful roll out for the entire account. But do a controlled test first so you mitigate some of the risks.
Campaign structure experiments are usually high risk / high reward.
Good luck! - Miles
@@ppcmasterycom thanks for the tip!