Miles & Bob — PPC Mastery
Miles & Bob — PPC Mastery
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How to prepare Google Ads for Black Friday (w/ Ruben Runneboom) | The PPC Mastery Podcast EP 28
In this episode, Ruben Runneboom shares how to prepare your Google Ads campaigns for Black Friday (and get your clients on board).
Ruben is the co-founder of Taskforce Agency and one of the smartest minds in PPC. He regularly shares advanced tips and tricks on LinkedIn, so be sure to follow him: www.linkedin.com/in/rubenrunneboom-ecommerce-specialist/
Extra resources provided by Ruben:
- Briefing doc for clients: docs.google.com/presentation/d/1x6zcDpYuTzdYEqSAfHxjMgRN5lhVgcpCLyn01qLi2j0/copy
- Q4 Strategy Framework: docs.google.com/spreadsheets/d/1HMaygtIdK3v6uj4JdFARRycC9DRRzGUp1U28q2hM3Ac/copy
🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.
Get advanced Google Ads tips in your mailbox every Monday and Friday: www.ppcmastery.com/newsletter
🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯!
Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.
Become a member of The PPC Hub and make this the best year of your career! (1.200+ members) → www.ppcmastery.com/hub
💜 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗠𝗮𝘀𝘁𝗲𝗿𝘆 𝗣𝗼𝗱𝗰𝗮𝘀𝘁.
📺 TH-cam: www.youtube.com/@ppcmasterycom
🎙️ Spotify: open.spotify.com/show/4TFu3yXljvnFa3UKKPA9fW?si=7f3cfde7baf44f32&nd=1
🍎 Apple Podcasts: podcasts.apple.com/us/podcast/the-ppc-mastery-podcast/id1704617137
มุมมอง: 430

วีดีโอ

How to leverage AI with Google Ads (with Mike Rhodes) | The PPC Mastery Podcast Ep 27
มุมมอง 83421 วันที่ผ่านมา
In this episode, Mike Rhodes shares how to leverage AI with Google Ads. This episode is full of gems, enjoy! About Mike Rhodes: Mike is a Dad, Husband, public speaker, and serial entrepreneur who built and sold his agency, co-wrote world’s best-selling Google Ads book, and is now building epic products for the PPC community. - Follow Mike on LinkedIn: www.linkedin.com/in/mikerhodesideas/ - Get ...
How to optimize for Profit with Google Ads (with Frederik Boysen) | The PPC Mastery Podcast Ep 26
มุมมอง 509หลายเดือนก่อน
In this episode, Frederik Boysen explains why it’s so important to track and optimize for profit, not just revenue. This episode is full of gems, enjoy! About Frederik Boysen: Frederik Boysen is the founder of ProfitMetrics, a tool that specializes in tracking (gross) profit for ecom brands. - Follow Frederik on LinkedIn: www.linkedin.com/in/frederik-boysen-607ab444/ - Get a free trial of Profi...
Demand Gen best practices [Google Ads] (with Thomas Eccel) | The PPC Mastery Podcast Ep 25
มุมมอง 1.6Kหลายเดือนก่อน
In this episode, Thomas Eccel shares best practices to drive results with Demand Gen campaigns (Google Ads). This episode is full of gems, enjoy! About Thomas Eccel: Thomas is a high-level Google Ads Specialist who quickly mastered Demand Gen after it was launched. They even call him “The Demand Gen Whisperer”. Follow Thomas on LinkedIn: www.linkedin.com/in/thomaseccel/ Get his custom GPT for G...
How to scale Ecom brands with Google Shopping (with Bob Meijer) | The PPC Mastery Podcast Ep 24
มุมมอง 585หลายเดือนก่อน
In this episode, Bob returns to talk about how drive results with Google Shopping. This episode is full of gems, enjoy! About Bob Meijer: Bob is the 🐐 of Google Ads and I’m proud to call him my business partner and Co-Founder at PPC Mastery! Follow Bob on LinkedIn: www.linkedin.com/in/bmmeijer/ 🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣 𝗘𝗱𝗴𝗲. Get advanced Google Ads tips in your mailbox every Monday and Friday: ww...
How to scale Google Ads with small budgets (with Geert Groot) | The PPC Mastery Podcast Ep 23
มุมมอง 1.5Kหลายเดือนก่อน
In this episode, Geert Groot takes you through a practical approach on how to scale Google Ads with small budgets. This episode is full of gems, enjoy! About Geert Groot: Geert is a freelance Google Ads Specialist who manages 100 accounts at once. He specializes in local businesses and is a master at driving results with small budgets. He’s also an active member of The PPC Hub and frequently he...
20X Case study: from €28K to €550K in 1.5 years with Google Ads (with Niklas Buschner) | Ep 22
มุมมอง 616หลายเดือนก่อน
In this episode, Niklas Buschner shares an epic case study of how he grew a client from €28K/mo to more than €550K/mo in ad spend. This episode is full of gems, enjoy! About Niklas Buschner: Niklas is the founder of Radyant, a digital agency from Berlin. He’s a member of The PPC Hub and frequently shares his insights to help the members in our community. Follow Niklas on LinkedIn: www.linkedin....
The latest Google Ads News & Trends (with Adriaan Dekker) | The PPC Mastery Podcast Ep 21
มุมมอง 1.2K2 หลายเดือนก่อน
In this episode, Adriaan Dekker takes you through the latest PPC news and trends, and shares a few golden nuggets on how to leverage LinkedIn to build your personal brands and get (freelance) clients. This episode is full of gems, enjoy! About Adriaan Dekker: Adriaan is my primary source of news updates and is officially the fastest-growing person in the PPC industry. - Follow Adriaan on Linked...
Modern-Day Search: best practices to drive results with Search campaigns (with Bob Meijer) | Ep 20
มุมมอง 1.3K2 หลายเดือนก่อน
In this episode, Bob shares the “Modern-Day Search” framework to drive results with Search campaigns. Search has changed a lot over the years and what worked in the past is no longer a guarantee for success. Find out how to properly set up your Search campaigns. This episode is full of gems, enjoy! About Bob Meijer: Bob is the 🐐 of Google Ads and I’m proud to call him my business partner and Co...
You can't trust Google Ads data - do this instead (with John Moran) | The PPC Mastery Podcast Ep 19
มุมมอง 5K2 หลายเดือนก่อน
In this episode, John Moran shares why you can’t trust Google Ads data, and how to scale your campaigns instead. This episode is full of gems, enjoy! About John Moran: John is one of the smartest minds in the PPC industry. He is the Co-Founder of Solutions8 and Chief Strategist at Tier11. Follow John Moran on LinkedIn: www.linkedin.com/in/johnmorangads/ 🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣 𝗘𝗱𝗴𝗲. Get advanced...
E18 - How to build a business you actually like (interview with Kirk Williams)
มุมมอง 8089 หลายเดือนก่อน
Miles sat down with PPC legend Kirk Williams to discuss how to build a business you actually like. Kirk shares some incredible insights that go against the "hustle" culture that gained popularity in recent years. In 50 minutes, he'll completely help you redefine what success means to you, ensuring you build a business around your life and not the other way around. Watch Kirk's recent TedX talk ...
The PPC Hub Testimonials - PPC Mastery
มุมมอง 18111 หลายเดือนก่อน
www.ppcmastery.com/hub The PPC Hub is a membership exclusively for experienced Google Ads Specialists. Connect, innovate, and grow together with the best Google Ads Experts. Join The PPC Hub - your secret weapon to stay ahead of your game and ahead of your competition. The PPC Hub is a membership platform for experienced Google Ads Specialists who want to be the best in the field but have a har...
Damien Fegan Testimonial For The PPC Hub
มุมมอง 7311 หลายเดือนก่อน
Damien Fegan Testimonial For The PPC Hub
E17 - How to deal with stress in PPC - The PPC Mastery Podcast
มุมมอง 475ปีที่แล้ว
E17 - How to deal with stress in PPC - The PPC Mastery Podcast
E16 - Benefits of the growing PPC community - The PPC Mastery Podcast
มุมมอง 157ปีที่แล้ว
E16 - Benefits of the growing PPC community - The PPC Mastery Podcast
E15 - How to create high-converting landing pages - The PPC Mastery Podcast
มุมมอง 1.3Kปีที่แล้ว
E15 - How to create high-converting landing pages - The PPC Mastery Podcast
E14 - How to prioritize Google Ads tasks - The PPC Mastery Podcast
มุมมอง 618ปีที่แล้ว
E14 - How to prioritize Google Ads tasks - The PPC Mastery Podcast
E13 - 12 new Performance Max updates to get excited about - The PPC Mastery Podcast
มุมมอง 305ปีที่แล้ว
E13 - 12 new Performance Max updates to get excited about - The PPC Mastery Podcast
E12 - Land your Dream Clients by focusing on their Dream Outcomes - The PPC Mastery Podcast
มุมมอง 502ปีที่แล้ว
E12 - Land your Dream Clients by focusing on their Dream Outcomes - The PPC Mastery Podcast
E11 - The origin story of our free Discord community - The PPC Mastery Podcast
มุมมอง 102ปีที่แล้ว
E11 - The origin story of our free Discord community - The PPC Mastery Podcast
E10 - Why Miles likes to work for E-commerce clients only - The PPC Mastery Podcast
มุมมอง 263ปีที่แล้ว
E10 - Why Miles likes to work for E-commerce clients only - The PPC Mastery Podcast
E09 - Demand Gen best practices - The PPC Mastery Podcast
มุมมอง 1.4Kปีที่แล้ว
E09 - Demand Gen best practices - The PPC Mastery Podcast
E08 - An introduction to Demand Gen - The PPC Mastery Podcast
มุมมอง 480ปีที่แล้ว
E08 - An introduction to Demand Gen - The PPC Mastery Podcast
E07 - What goals are you working towards? - The PPC Mastery Podcast
มุมมอง 157ปีที่แล้ว
E07 - What goals are you working towards? - The PPC Mastery Podcast
E05 - How to retain clients - The PPC Mastery Podcast
มุมมอง 370ปีที่แล้ว
E05 - How to retain clients - The PPC Mastery Podcast
E04 - High impact First Party data segments for audience signals - The PPC Mastery Podcast
มุมมอง 380ปีที่แล้ว
E04 - High impact First Party data segments for audience signals - The PPC Mastery Podcast
E03 - How to get Google Ads clients - The PPC Mastery Podcast
มุมมอง 957ปีที่แล้ว
E03 - How to get Google Ads clients - The PPC Mastery Podcast
E01 - Welcome - The PPC Mastery Podcast
มุมมอง 247ปีที่แล้ว
E01 - Welcome - The PPC Mastery Podcast
E02 - How It All Started - The PPC Mastery Podcast
มุมมอง 692ปีที่แล้ว
E02 - How It All Started - The PPC Mastery Podcast

ความคิดเห็น

  • @markpommett5712
    @markpommett5712 14 ชั่วโมงที่ผ่านมา

    Good questions you asked.

  • @ZakariaJlil
    @ZakariaJlil 2 วันที่ผ่านมา

    Such a good podcast guys! Thanks fo much for the shared knowledge...

  • @standard_shopping
    @standard_shopping 4 วันที่ผ่านมา

    great episode, thanks for the great conversation and golden nuggets Miles and Ruben

  • @Earahee
    @Earahee 7 วันที่ผ่านมา

    🖤

  • @TaimoorAhmad-g2u
    @TaimoorAhmad-g2u 14 วันที่ผ่านมา

    Great very helpful many points clear @miles @rubenrunneboom

  • @AakashTariyal
    @AakashTariyal 16 วันที่ผ่านมา

    time to watch hole thing

    • @ppcmasterycom
      @ppcmasterycom 15 วันที่ผ่านมา

      Let me know what you think :)

  • @RubenRunneboom
    @RubenRunneboom 16 วันที่ผ่านมา

    Great to be your guest Miles!

    • @ppcmasterycom
      @ppcmasterycom 15 วันที่ผ่านมา

      Thank you for coming on mate!

  • @KeywordResearchSimplified
    @KeywordResearchSimplified 18 วันที่ผ่านมา

    *Looking forward to more videos like this!*

  • @Luisa_aguirre_
    @Luisa_aguirre_ 19 วันที่ผ่านมา

    Great episode, thank you both for doing it!

  • @KeywordResearchSimplified
    @KeywordResearchSimplified 19 วันที่ผ่านมา

    *Wow, this is super inspiring!*

  • @hestergeerdink
    @hestergeerdink 19 วันที่ผ่านมา

    The best answer to the first question from this season! 😄 Epic story.

  • @VishalMehta
    @VishalMehta 20 วันที่ผ่านมา

    Amazing episode there are many great things to learn from Mike who has truly transform the PMax reporting by introducing the PMax scripts. The great learning here was, people aren't interested in How to do stuff but what to do, set up the process and understand code and tracking.

  • @SandervanEersel
    @SandervanEersel 22 วันที่ผ่านมา

    nice one, again!

  • @thomaseccel
    @thomaseccel 24 วันที่ผ่านมา

    With launching the Pmax Script, you rose again high "in the air" 🚁

  • @KeywordResearchSimplified
    @KeywordResearchSimplified 24 วันที่ผ่านมา

    *AI seems to be the future of digital marketing, and your breakdown of how it integrates with Google Ads is super helpful. Time to level up my campaigns!*

  • @smartleaddigitalgrowth
    @smartleaddigitalgrowth 25 วันที่ผ่านมา

    Any scripts you'd like to share? Great convo guys

  • @BartoszOrzepowski
    @BartoszOrzepowski 29 วันที่ผ่านมา

    Thanks guys, really appreciate your podcasts. One thing stood in my head after this (1:22). May Frederik or someone else elaborate it? I get the main point, but was wondering about technical stuff related to this statement.

  • @Earahee
    @Earahee 29 วันที่ผ่านมา

    😢

  • @zainebshafique5119
    @zainebshafique5119 29 วันที่ผ่านมา

    Followed you on LinkedIn and now watching your TH-cam videos for these awesome insights Miles. ❤

  • @Earahee
    @Earahee 29 วันที่ผ่านมา

    🖤🖤

  • @KeywordResearchSimplified
    @KeywordResearchSimplified หลายเดือนก่อน

    *Finally, a video that focuses on optimizing for profit instead of just clicks!*

    • @ppcmasterycom
      @ppcmasterycom หลายเดือนก่อน

      it's so important!

  • @wellbeingbianca
    @wellbeingbianca หลายเดือนก่อน

    OMG Thank God someone actually started a proper podcast about PPC and how to advance your skills in GAds! Love your series! I have been binging on all the episodes on my walks and my gym sessions! Really really helpful! Keep it going guys!

  • @KeywordResearchSimplified
    @KeywordResearchSimplified หลายเดือนก่อน

    *Awesome content!*

  • @KeywordResearchSimplified
    @KeywordResearchSimplified หลายเดือนก่อน

    *This is such an eye-opener!*

  • @Smithowitz
    @Smithowitz หลายเดือนก่อน

    What is the PMAX Script you speak of?

    • @thomaseccel
      @thomaseccel หลายเดือนก่อน

      The one from Mike Rhodes

  • @Earahee
    @Earahee หลายเดือนก่อน

    🖤🖤

  • @Earahee
    @Earahee หลายเดือนก่อน

    🖤🖤

  • @ErikBrendondeVries
    @ErikBrendondeVries หลายเดือนก่อน

    Insightful stuff! Where can I find the Custom GPT that Thomas built? Link pls

    • @ppcmasterycom
      @ppcmasterycom หลายเดือนก่อน

      Here you go: chatgpt.com/g/g-vkqvYa3ZX-ppc-support-and-strategic-advice-by-thomas-eccel (also added to the description)

  • @ErikBrendondeVries
    @ErikBrendondeVries หลายเดือนก่อน

    Insightful stuff! Where can I find the Custom GPT that Thomas built? Link pls

    • @LucdeSevaux
      @LucdeSevaux 26 วันที่ผ่านมา

      It's the first link in the description brother

  • @techno-lj9bf
    @techno-lj9bf หลายเดือนก่อน

    Great episode

  • @umairmaqbool1680
    @umairmaqbool1680 หลายเดือนก่อน

    ❤❤

  • @am_saqib4
    @am_saqib4 หลายเดือนก่อน

    Thomas the GOAT

  • @bramvanderhallen
    @bramvanderhallen หลายเดือนก่อน

    👏👏

  • @ThomasvanMiert
    @ThomasvanMiert หลายเดือนก่อน

    🙌

  • @thomaseccel
    @thomaseccel หลายเดือนก่อน

    🎉🎉

    • @am_saqib4
      @am_saqib4 หลายเดือนก่อน

      I was just Waiting

    • @ppcmasterycom
      @ppcmasterycom หลายเดือนก่อน

      thanks for coming on bro!

  • @paydenrasti
    @paydenrasti หลายเดือนก่อน

    wow thats insane. now with this strategy can i just change the converion goals that were valuable to me "calls & form submissions" to secondary and change the one specific converion that wasnt bringing any converions to primary? just so google doesn't know whats actually valuable to me. any suggestions? thanks

  • @Airdaman1
    @Airdaman1 หลายเดือนก่อน

    So from what I am hearing. If a person searches for something for the first time they will be less likely to show up in your search as google wouldn't deem them as likely good conversation?

  • @mohamedhamed4233
    @mohamedhamed4233 หลายเดือนก่อน

    when will shopping mastery course be available separately, not in ppc hub

  • @MaxRuso
    @MaxRuso หลายเดือนก่อน

    stape charge 5k+ start for a setup

  • @MaxRuso
    @MaxRuso หลายเดือนก่อน

    click cost 187 at times

  • @MaxRuso
    @MaxRuso หลายเดือนก่อน

    who can you maximize anything with 300?

  • @MaxRuso
    @MaxRuso หลายเดือนก่อน

    if the phone keeps ringing it dont mean their ads work... but i am sure your work

  • @MaxRuso
    @MaxRuso หลายเดือนก่อน

    technically its 3... nice

  • @MaxRuso
    @MaxRuso หลายเดือนก่อน

    dawg! manual just because most business are small

  • @MaxRuso
    @MaxRuso หลายเดือนก่อน

    F google ads.. its awesome that you talk about community vs devil

  • @SandervanEersel
    @SandervanEersel หลายเดือนก่อน

    Nice !

  • @Luis_Marruffo
    @Luis_Marruffo หลายเดือนก่อน

    You, me, we, all us. vs Google, in Advertising term.. that it, google is in himself side all time, @ppcmasterycom Miles, Boob ,John.. Exactly what I think and say to all my clients! nice video, got like and subscribed.

  • @lucacarugati5836
    @lucacarugati5836 หลายเดือนก่อน

    THAT N64 HAT! DAAAAAAAAAAAAMN 🔥🔥

    • @ppcmasterycom
      @ppcmasterycom หลายเดือนก่อน

      Hahahhaha epic right? Got it custom made by my brother for my birthday!

  • @alinaepopa
    @alinaepopa หลายเดือนก่อน

    Amazing Geert! ❤ Such good advice. Thank you for sharing it with us and being an inspiration!

    • @ppcmasterycom
      @ppcmasterycom หลายเดือนก่อน

      Yeah Geert is a legend!

  • @kestutisslavinskas3986
    @kestutisslavinskas3986 หลายเดือนก่อน

    Amazing content, thanks! At 10:00 he says he changed his primary conversion action to TH-cam Engagements. How does he do that? Is that some sort of custom-made conversion action? Does anyone know how to set one up?