Football sponsorship: Rwanda's controversial strategy to boost tourism
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- เผยแพร่เมื่อ 3 ก.พ. 2020
- In an effort to boost its international image and attract more foreign visitors, the Rwandan government is investing heavily in football sponsorship. The "Visit Rwanda" slogan first became visible on Arsenal football jerseys thanks to a €34 million deal signed in May 2018. A similar contract was recently signed with French club Paris Saint-Germain. The strategy is already reaping results, but some observers say Rwanda should also be investing in improving its human rights record. FRANCE 24's Simon Wohlfahrt reports.
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*Why am I not surprise that it's France that's Criticizing one of such few peaceful safe country in Africa, It's like Europe want's all of Africa to stay war-torn, so they can swoop in and be a Savior of Africa.*
Savior or looter?
@@igweogba6774 They don't have to bring in troops loot the country anymore, they can now just get the most educated stooges to force the poor and stupid population, to do it for them and call it international business of import and export.
Paul needs to be in Power to fix the mess, I think a change in government can lead to a slow down, let Paul do his Job
Yes, to shell out that much money to already wealthy football clubs in first-world countries is a bit prodigal. That resource could have gone to help develop the county's poor infrastructure. There are many more meaningful ways to market tourism. Paul Kagame needs to quell his passion for football and invest in the country so that it can at least become a second-class country int the near future.
This won't age well
You are out of touch!