What is Jirai Kei Fashion? The Currently Trending Style From Japan w/ Yumechi & Chiara
ฝัง
- เผยแพร่เมื่อ 28 ส.ค. 2024
- ⚠️ cw: mention of alcohol, mental illness ⚠️
(Part 2) The Dark Side of Jirai Kei (Landmine) Fashion & Culture: • The History of Jirai K...
⭐ LINKS:
Yumechi -
Instagram: @yume.chii
/ yume.chii
Twitter: @yume_sann
/ yume_sann
TH-cam Channel: Yumechi
/ jessemay715
Chiara -
Instagram: @earlle.grey (pronounced Earl Grey)
/ earlle.grey
Tiktok: @earlle.grey
/ earlle.grey
Mong Cheri Shop IG: @mongcheri.shop
/ mongcheri.shop
Etsy: etsy.com/shop/mongcherishop
Helpful 地雷系 Resources & Videos:
- Dear My Love Ryousangata vs Jirai clothing ideas for beginners:
dreamvs.jp/blo...
- Yamikawa109 IG (good resource for makeup, outfit inspo, zines): / yamikawa_109
- Ex Japanese gyaru model and designer of the brand eat me explained some of the origin of Jirai Kei, and did a tutorial in this video. Video in Japanese: • 益若つばさの地雷メイク🖤量産型との違いを考え...
- I (@yumechi15) gave my friend @CapsuleBunny a Jirai Kei make over in this video on her channel and explained about the fashion. Video in English: • My friend turned me in...
These are 2 of the most popular Jirai Kei TH-camrs and Instagram influencers in Japan. Content is in Japanese:
Sakimaru chan
Instagram: @sakimaru_chan youtube⬇️
/ @sakimaruchannel
Inana chan
Instagram: @inana_aa youtube⬇️
/ @inana_aa
Additionally
The youtube group ぴえん四天王 (Pien big 4)
Made a music video showing the dark side of the Jirai kei lifestyle. The song is cute and the outfits are cute but trigger warnings for substance abuse, self harm and domestic violence:
/ @pienshitenou4 They also have other cute videos that are not dark as well!
Japanese Jirai kei Instagram Magazines:
@zirai_zyoshi
...
@pien_zyoshi
...
Translations of words:
量産型 ryousangata - Mass produced
地雷 jirai - landmine
地雷系 Jirai kei - landmine type (style)
地雷女子 Jirai joshi - Jirai girl (landmine girl)
地雷男子 Jirai danshi - Jirai boy (landmine boy)
jirai is occasionally stylized to zirai in writing but jirai is much more common
ぴえん pien - boo hoo/poor me/pleading 🥺
サブカル sabukaru - short for subculture
サブカルチャー sabukaruchaa- subculture
サブカル地雷 sabukaru jirai - subculture jirai
メンヘラ menhera - mentally ill (depending on the context it can be a derogatory word similar to calling an ill person a ps*cho)
Brands for Jirai girl aesthetic:
Ma*rs
Rojita
Jamie エーエヌケー
Ank Rouge
Dear my love
Brands for Ryousangata aesthetic:
Liz lisa
Honey Cinnamon
Swankiss
Secret honey
Ank Rouge
Dear my love
Brands for Subculture Jirai aesthetic and Jirai boy aesthetic:
Reflem
Amilige
Morph8ne
KRY
OY
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DearMyLoveWhip has up to 6L. It's the sister company of DearMyLove.
Thank you very much, that was an error on my part for not checking DearMyLoveWhip too! I wasn’t sure & couldn’t find it on DearMyLove at first but I’ll pin this so everyone knows! 💖 They have some really cute plus size models, it's great to see larger sizes being sold by a Japanese brand
@@cybrgrl It's no problem! Thank you for pinning my comment. Hope it helps!
Its such a cute brand and i love the offerings of the same but bigger size as a plus size person into j street fashion
I love how many j fashion styles seems to be a way to reclaim things. Even lolita fashion started as a way to reclaim femininity without sexualization. It’s so cool how these things start and evolve over time💕
lol no. There was never reclamation happening, these words are still always used derogatory outside of specific circles, yes, even menhera.
@@salamipiranha3249 its still reclaiming tho that's the thing like people call some horrible insults which some in the community use themselves in jokes and is reclaiming it
@@salamipiranha3249 "menhera" was always an insult in japanese, not exactly a secret. But rather the whole point. " So what if i'm "crazy"? ", etc and also rebellion against how japanese society wants to sweep mental health under the rug and never address it
In japan there's been an expectation of women should grow up and marry soon in their 20's and have an certain "acceptable look". That is what lolita rejects. It's dressing for yourself & what you enjoy & self-expression. The whole kawaii culture thing was started by young women
That's exactly what I love about Lolita, aside from how beautiful it is. I personally hate being a biological female (I'm NB), but a lot of that stems from disgust with myself through to the sexualizing of the female form. When I wear Lolita, I feel pure and beautiful and natural (even though I'm covered in cloth). I mainly wear visual kei (my go-to since I was a teenager, which has been about 16 years now- I'm almost 31), which contains goth-loli as a subgenre, but the ability to feel androgynous and also to feel pretty and handsome regularly is amazing.
I’m Japanese, and it’s really interesting to hear an ‘outside’ perspective on Japanese culture.
I personally am not a fan of Jirai Kei fashion. Not because I don’t think it’s cute, but it is, at least in my eyes, a way to trivialize or stigmatize mental illness.
That’s of course, at no fault of the people who are suffering and find their outlet in these sorts of styles.
However, it isn’t a coincidence that self harm, and destructive behavior is synonymous with Jirai Kei in Japan.
The ‘fashion style’ or even the entire subculture of Yami Kei fashion actually promotes smoking, binge drinking, drugs, spending copious amounts of money on host clubs, prostitution and even cutting. All of this is considered part of the fashion style. Think of it as an ‘accessory’. People in those spheres are encouraged by others to smoke and to drink. They view self harm as a sort of cute accessory as well, and will self harm and put cute bandaids on their wounds. It’s really, really common to see Jirai Kei girls with Kuromi character bandaids all up and down their arms.
Jirai Kei is not just a cute modern goth loli. If dressing this way is just an outlet for these people, I wouldn’t have an issue. However, the whole point of “land mine girl” means that if you dated her, it would be like stepping on a land mine because of how destructive she is. It’s even in the name.
It pains me to see people brush over the ‘bad parts’ because it really isn’t just a fashion style. It’s a representation of the intense stigmatization of mental health in Japan, where people will even view binge drinking, drugs, and self harm is a cute accessory.
Agreed. It's sad to know the truth behind it's appearance.
it kind of reminds me of emo
I sorta feel the same way. But, that's kinda I guess life and art imitating each other. Its like your saying hey I'm cute and beautiful. I look like I'm happy and having a great life but, I'm dying inside. But, I've noticed especially in magical girl style anime and manga. Basically, anything that is overly cute especially in a religious standpoint is evil lol. Or it ends up having very sinister orgins. I see it all as rebellion against what is very, economically successful but, socially repressive society. We've had similar issues with Emo, Punk, Goth, and hip hop culture.. I don't agree with a lot of the controversies within these subcultures. But, I don't judge. It just shows that issues like mental health need to be addressed. And society needs to change.
In the US, anything Japanese is amazing.
There's a joke about how people will love anything that is Japanese. A forest in France is just a forest, but a forest in Japan is incredibly exotic
Honestly... Admittedly I am not In a good place right now😅... It is what drew me to Nana Osaki's freedom and style in the first place... While at the same time Jirai Kei felt like it speaks me... The "Me" ATM... I think I get why it feels nega and dark but it feels me...
I'm sure the clothing styles are really cute and all the styles are fun but like, damn the fact that so many substyles are literally just mentally unwell people screaming for help and community makes me sad, japan needs more mental health acceptance.
Yep its very sad i hope asia as a whole takes it srsly cuz as an asian person in asia the lack of care is insane
A lot of girls who join the trend aren't even mentally unwell. They end up engaging in incredibly destructive behavior because it is apart of the trend in Jirai-kei subculture (drinking, cutting, becoming indebted to host clubs)
I've noticed 3 distinct types of girls who like this fashion.
Girls who only see this as fashion. They have a good head on their shoulders, going to university, working a part time job, and just being genuinely kind human beings.
Girls who are emotionally unstable, drinking, smoking, self harm, constantly sleeping with a new man, no friends or family and this subculture gives them a place where they feel they belong.
Girls who like the fashion, but see that a lot of girls who are into jirai are also menhera. So they think they have to live a similar life in order to be accepted by the group.
I used to be those people who thought it was stupid to dress goth if you only listen to katy perry and kesha, but now I see that fashion is just that. An appearance, the things you wear, it shouldn't be your entire personality or lifestyle. I think it sucks that a lot of the people that get in to this fashion are young girls, in a society where you want to fit in, you develop unhealthy habits for the sake of wearing clothes you like.
At the same time maybe the fashion isn't the issue or cause. Maybe the problems in Japan's society have been there for a while and this subculture gives the youth a way to express their true feelings and frustrations with the world they live in.
i think goth is different, because goth is a music based subculture so to call yourself goth you absolutely DO need to listen to goth bands and have leftist politics. the fashion style is a secondary characteristic.
Ehhh it may depend on who you ask
Most of the goths around me are not part of the music subculture but always dress goth.....none of them consider me goth since i don't dress like it, doesn't matter to them what bands i do or do not listen to @@elenakk9125
Goth is a music subculture not a fashion if you listen to goth music but dont dress goth you are still goth. All alternative fashion has to do with alternative lifestyles
I live between Shinjuku and Shibuya and the lady is absolutely right- depending which place you’re at wearing this fashion is what kind of attention you’ll receive (positive or negative). In Shibuya/Harajuku you’ll be a dime a dozen and nobody will bat an eye. However, in Shinjuku ppl will assume you’re a hooker or hostess. Because of the fetish bars where dressing like this is how you entice the customers. I made the mistake of buying a cute dress from Eatme not knowing anything about Jirai and pairing it with high heels and my YSL. I literally had diff men ask me for my “prices” when I went to do errands in Shinjuku 3-chome. I’m used to creeps but I felt something was off. Several months later I found out wtf Jirai was 😂
It's like New York at night wearing any type of clothing lol
This was super interesting but I wish you would've gone more into the lifestyle and what that entails - what those "bad" parts are, etc! I've heard that there's some association with jirai and mental health issues, mainly binge drinking, self-harm, etc., and although you briefly touched on it it would've been interesting to go more in-depth and hear what Yumechi and Chiara's thoughts were on that aspect of the lifestyle associated with the fashion! Great video anyways! :)
I agree. I did expect them to go deeper on that topic since it seems important enough to mention caution yet they only glossed over it! Just from what I heard in the video it gave me the impression that it was a style originated from Host Bar Girls so girls (especially minors) might put themselves in harm's way if they're not aware of where they are/who they are with/being approached by, on the extreme end. On the less extreme end, it came off as "depressed drunk girls" so don't try and let your mental health go and nurse your problems with alcohol ☆for aesthetics.☆
I definitely feel like the lifestyle and the cautions with it should have been given more of a spotlight. Especially if there's any chance it could be potentially harmful.
Thank you and absolutely, if Yumechi & Chiara are open to and comfortable talking further about those things, I would not mind doing a part 2 to this since that is very important for people to be aware about.
They wanted to focus mostly on the fashion aspect of jirai kei in this video because it's extremely trendy amongst young girls in Japan. There are some people who participate in a not so savory jirai lifestyle, Yumechi & Chiara do not recommend this at all. (I guess it can kind of be compared to how in emo/scene there are some bad apples who do unsavory things but that’s not how the whole community is like? But that’s just my assumption, I can’t say much since I don’t know everything about this culture nor do I personally participate in it). That kind of lifestyle/behavior or romanticizing it is not okay at all and honestly problematic. But in Japan, a lot of people just wear the style because it’s cute. If anyone searches up 地雷女の子 on tik tok, there are a lot of young people dressing up and posting daily outfits. During the video premiere, a viewer mentioned how they saw a lot of young people dressing up like this in Harajuku recently. Chiara & Yumechi mentioned it's roots, and a bit about what jirai can be associated to so people are made aware of it but focused a lot more on what it is going towards now that it’s trending.
Yumechi did explicitly express a few times that she feels that this is an adult fashion and to be wary. But I appreciate everyone bringing up this point, I am also learning with everyone so I will try and see if we are able to talk more on this issue. Also! I am aware that I accidentally deleted one person’s comment by accident, I can’t remember which one exactly, I did not mean to so please do post it again. I would like for this to be an open discussion so that people are aware of all sides to this culture. For future videos, I will try my best to go as in depth as I possibly can. I went ahead and changed to title to the video to accurately show that we are just focusing on the fashion side in this and hopefully can discuss further in the future. I sincerely apologize for the oversight on my part.
@cybr.grl Did not get any glamorizing of alcohol or mental health problems from what they talked about, thought explanations for this was good and several times they mentioned it being for adults.
@@cybrgrl Thank you for your thoughtful response! I totally understand that they just wanted to focus mainly on the fashion - and a follow up video would definitely be interesting but only if they feel comfortable :) I think overall you did a great job interviewing them about the fashion and its origins!
Also if anyone is interested Venus Angelic did a video in 2021 about jirai kei and touches on her relation with it and her own mental health. I know Venus is a controversial figure lol but I think her video is an interesting watch for anyone curious about jirai kei!
the whole style is actually associated with those things as well as prostitution. it's actually made fun of in japan and not seen as a good thing to wear this style. literally a meme but US people adopting it knowing nothing like always. find some of these japanese girls twitter accounts with this style and there pics of self harm and weird shit.
I feel like this fashion is really hard to see as just "fashion". Even the name "landmine girl", you just can't take it away (maybe in the west, but in Japan it's a "one in the same" situation). I think much like Yami kawaii, people who are suffering look to it for some comfort in the community/form of expression, no matter how "explosive" it may be. And honestly I hadn't even thought of it as some sort of trend until just now. I 1000% think there should be a part 2 on this, because this video doesn't really represent Jirai Kei at all (this video suits people who already know what it is, not newcomers/outsiders sort of thing)
I was on the Japanese side of Jirai for a while and a lot of it is pretty triggering, so there should also be some warnings in that regard!
@@satapon4129 I think I've seen some people from Japan mocking these type of girls who maybe have something like BPD. From the very little I've seen, everything from Yami Kawaii is earnest. But I feel like I don't get the cultural backdrop of this subculture.
@@liveon9599 Oh yeah it is mocked. I can't really think of an equivalent, maybe like... The type of person who also says edgy stuff like "I'm broken but at least I'm hot >w
@@liveon9599 And yeah, as someone with BPD it does really seem like people who are into Jirai Kei have it or at least share the symptoms. I honestly hadn't thought of it until recently but, I've never even heard the Japanese word for BPD before. That's why I especially don't see this as fashion/trend or anything like that. It feels more like venting/coping
@@liveon9599 I think Yami Kawaii is different because they're making it cutesy? But Jirai's are more likely to joke or overshare online when they're having a really bad mental time. Yami Kawaii feels like a more put together fashion too, Jirai is kinda held together by the "I've cried for 5 days straight" type of makeup paired with twintails
I dress like this kinda, it gives draculaura vibes and I just love her! I love the dark look but with cutesie things mixed in. My makeup consists of lots of blush, eyeliner downturned to look like “puppy eyes” the doe sad kinda eyes, with red/pink underlining my eyes. I am mentally unstable but I just like the style. I don’t wear it everyday, sometimes I want to be more cutesie or more grungy. Just depends on my mood
It is interesting to to learn more about this style from the people who wear it. But I feel like this video didn't actually address the darker/harmful aspects of the culture. I hope people who are just finding the style are aware to be cautious.
I will try and see if we can do a part two to discuss those things so people can be aware ❤️
I just got to know about this trend and now I'm curious to know which are the darker and harmful aspects of it 🤔
@@Lu-dm7rn The orgin of the term jirai was meant to degrade women and people with mental illness. It is pretty common to see people who use this word to self describe who aren't using the term as a form of reclamation and are instead using the term jirai to feed into harmful stereotypes and promote self harm, alcoholism, and drug use. An example of this would be, it was a trend in the style to take outfit photos as if you had fallen over drunk in the streets. And popular accessories in the style are associated with illegal activity (the video didn't tw for that subject so I don't feel comfortable specifying). It is common in jirai for the people to promote anti-recovery ideas. If you remove all these harmful aspects of the style you actually get a style referred to as girly kei. Which is all about the frills, lace, and bows. And doesn't connect itself with alcoholism, self harm, etc.. However there are people who use the term jirai kei without directly promoting the harmful aspects, focusing more of the sad girl aesthetic and safer party culture. So it is a bit of a tricky subject. But overall it is important to know how the term is commonly used by both people in and outside style. You can wear the style without actively promoting harmful behaviors but the culture behind the style does.
@@Lu-dm7rn part 2 is coming soon ❤
@@miri1912 oh... wow... that's some pretty messed up background to such an innocent looking fashion style 😟
This was so interesting. I have seen girls who wear this style a lot around vkei spaces recently and I had been wondering what it was about. This was super informative.
I had so much fun talking with you! Thank you for letting me be a part of this video!🥺💕 Also the word I was looking for in the video was "unstable" lol finally found it😂
I had a lot of fun talking with you too! I can’t thank you enough for your help and I hope we can meet up and hang out IRL in the future 😊💖
@@cybrgrl yes I would love to meet you IRL !💕
I'm so happy that the recommended brands are size friendly and relatively cheap 😭💕 definitely trying it out!!
The fact this style is born out of nightlife makes it more interesting than other styles now.
thank you for making this video! 💗 there is a lot of misinformation out there about jirai kei, and a lot of people shaming others for being into it and loving the style. it would be interesting to touch more on the sensitive topics surrounding it but i get that youtube has guidelines to follow, you all did so well 💗
This was the perfect addition to my bathtime selfcare💖 thank you for doing this series! It's hard to find good sources for information like this
lately i’ve been hearing a lot about this style and the information i’ve been able to find hasn’t been the most helpful so i’m glad to see this video!!
This fashion is fascinating but confusing to me! 1. because it looks a lot like 2010's pastel goth tumblr fashion to me, which I thought was out of favor in general?? 2. when they said the style originated in the nightlife/red-light district I expected it to be more "sexy" and less frilly? It seems like the sort of clothing/style hetero men dislike, on multiple levels. Which is cool and all but unexpected! I've heard that for Lolita fashion at least, the frilly hyper-femme aesthetic meant to be anti-male-gaze? The outfits don't particularly evoke depression or poor mental health for me either. At any rate, like other commenters I would really like to know more about the origins and cultural context!
Honestly imo it might just come from idol fans. The style just evolved from general Girly Kei.
it honestly doesnt seem as deep as menhera which is a really fascinating aesthetic (and lifestyle). it isnt directly said but it looks like the "mall goth" equivalent of menhera
Delusional if you don’t think men find neotenous hyper femme styles to be attractive
32:42 More info on the character she's from the series "Ashita, Watashi wa Dareka no Kanojo". It's pretty depressing and not for the faint of the heart. :(
I loved this video so much! Thank you for the info and you are all such sweet people 🥹❤️🫶🏼
I hope to join jirai kei style soon!!
I have been called a cry baby in the past and the whole reclaiming the pien and landline concept sounds awesome!!
I’m really glad I found your video today!! ❤️
I'm going to stay up all night to watch this
Same
@@kittyrabies I'm going to drink some coffee want some
GLEP
@@clownwithsketchbook6969 Ok
same
I was so into larme kei around 2015 but I dont wear it anymore now😂 jirai kei kinda of remind me of similar style to larme kei, and those brands used to larme also developed into selling jirai fashion right now (eg: ankrouge lizlisa dearmylove etc..) the trend is popular, but definitely not the lifestyle. A lot of girls who wore jirai fashion and understand the culture will say that don't be a jirai girl 😂 just wear the style.
I love it already. I've never heard of it, but I'm glad that your video has introduced me to this fashion. I am particular to Visual Kei/ Oshare Kei and also Lolita for over a decade now, but I'm not exclusive to those things. I like so many things and incorporation of this fashion (subculture?) will bring me so much joy. I really appreciate the help you lot have given through this video. I can't wait to expand my expression.
One last suggestion! I'd love to see videos about otasa no hime, bangyaru, seiso kei and otona jyojifuku
tysm for this video! i keep learning about jirai fashion everyday~ ^^ i feel like ive fully grasped the fashion now
the comments r wild though.. ive been into many styles with controversies, stereotypes and all sorts. these shouldnt stop a style from existing but it is good to acknowledge the struggles and be wary when approaching this style... cant we let new fashion styles bloom these days? even if it comes from a dark origin or a "meme"..
I don’t know my style personally but this may just be one of them I’ve realised. I’m not that mentally sick either, just autistic teenager.
I’m growing more into alternative fashion though for personal reasons
The fact your makeup though doesn’t have to be that much like how these two girls wear it. I like it.
Glossed over how some people actually do asianfish to profit off the fashion on tiktok. Needless to say this fashion style is gorgeous😍💕I often find myself dressing in a similar style before realizing it was a style. Loved this video! It was very informative🕵🏾♀️But there IS a difference between using makeup to shape your eyes and taping them back to change your appearance. Like the lack of size inclusivity and such is it's own form of gatekeeping, gatekeepers also show up wanting to exclude woc who they believe are "too dark skinned" for the "aesthetic". Hypocritically, usually the same peoole who defend asianfishing gatekeep a fashion trend using skintone as the barrier. Isn't fashion for everyone? True sad girls wouldn't care enough to gatekeep. Solidarity at it's finest 😤👍🏾 so long as the culture around it is respected
I wish I could see more woc and moc with darker tones do these fashions.. I'm black and I have to say, we can really slay these very beautiful and unique styles..
@@lloyd4956 there are whole communities of poc in this fashion but we're all really spread apart and it breaks my heart
@@kimjunjae
Um what did I say that would include cultural appropriation
I’m so happy your ready to post again !!
Thank you for supporting me during this tough time. Everyone’s encouragement has really helped me out a lot. I appreciate all of you so so so much ❤️
ooh so this was it's called! i see a lot of accounts on instagram that wears this fashion, mostly from girls that are a fan of j-idols. i didn't know there was a specific name for it, i just thought that's just how japanese girls dress. and i didn't know there was something more (deep about) this fashion.
These are so cute I love these types of clothes sm.
地雷 (jirai)
1. landmine
2. topic that sets someone off
3. something that seems fine at first, but turns out to be bad; booby trap, pitfall
so... i first watched the second part yesterday and now i am here.
and i have a few things on my mind rn. what i find very interesting is that Japan has these kind of drawers of different styles. like jirai kei, decora kei, visual kei etc. I knew about all these before but watching this video kinda just made me realize how it seems unique to me that there are so many actual fashion styles co existing next to each other.
i went to japan in 2019 and i loved the people. i loved the variety, that girl with purple hair were basically normal. in my country if u have a different hair color people already look at u weirdly. i feel like Japan is way more open to the concept of one expressing themselves through fashion. also what both of them said in the other video - that with jirai they found a style that is them - it makes so much sense to me. i've been trying to establish a style for myself but it's hard for me to step out of my comfort zone because basically everone here just looks very basic.
also in korea i felt like people are just clones, people (in general) follow one large trend and everyone dresses like that or wears their hair like that or has the same hair color even.
so with japanese styles i feel like it is so easy to kinda find something that is so you and use it as a guideline and inspiration for how u want to dress, what person u want to be or be seen as.
i find that fashion here doesn't seem to play a big role but at the same time people complain about wanting to have a certain style or aesthetic but you have nowhere to start because also trends just change so quickly that clothes that were on trend yesterday are already out of stores the next.
my style has been shifting a lot from more cute to more punk to something i can't even describe. and that was me already looking different from the norm yet being very much in my comfort zone but still not really feeling like i am myself.
i love experimenting with fashion. i just am too scared to step outside and have peoples stares which is super ridiculous. in japan i didn't have that problem and it came with a form of freedom that i really miss. i think a lot of peoples unhappiness comes from the fact that they don't know who they are and their options to find out here are so limited. i think only people who dress a certain way and found their style know the feeling of being you and what that feeling can actually do to yourself. back in my teenages days i had a emo/scene phase and my level of confidence was way higher than right now. i didn't care people looked at me weirdly because i was just so me in that moment in those clothes, with that hair, that it gave me power. but when my emo phase ended, i kinda also lost myself and ever since i am shifting from style to style and nothing really feels like it fits me.
i recently started to get a lot of japanese content on my tiktok fyp. i don't know why but I feel like im getting closer to the finish line of finding me again. during my emo/scene phase i was also very into visual kei and bascially adapted the style of japanese visual kei bands into my scene/emo style. so japanese styles are nothing new to me. i was also into decora kei and wore a lot of hair accessories and i actually really like that look.
i am very into kpop but i am not that much into korean fashion. it is too clean for me if that makes sense. if i were to wear whatever i wanted without having to worry about other peoples opinions (which is all in my head i know) it would definetely be a mix of sabukaru jirai with maybe some decora or visual kei elements. also when i described to my friend what kind of style i liked i said "i like something cute but dark at the same time" and then i heard i think jesse was it say those words yesterday in the 2nd part of the video and really that moment i was like YES I KNOW EXACTLY WHAT U MEAN. i am not the blouse and skirt type. it's too cute for me that's why i started looking into that sabukaru jirai which seems way more me with oversized sweaters but still that pinch of cutesness. this gives me a very good foundation on what to build my style on, what key items to look for and what type of accessories i can choose to make a look a look.
i will definetely also check our ur other videos. i think u popped up on my youtube front page one day or maybe i even searched for decora kei i don't remember. but i am really happy i ended up here and i am really happy i watched this video. it's exciting honestly to try something new, to find myself and to step out of my comfort zone. i wish everyone the same!
im not trying to be rude with this but the fashion here is actually dark girly kei… jirai kei is not a fashion at all and is instead a gross stereotype used to mock mentally unstable women 😭😭 idk maybe I sound like a broken record bc a bunch of ppl clarified this already in the comments but I felt like I need to share my thoughts BC there’s nothing wrong w/ dressing in girly/dark girly kei.. but there’s a lot wrong with participating in an extremely dangerous trend (jirai kei) hope this makes sense!!
what about people that do want to identify as Jirai Kei girls but not participate in harmful activities tho? for me I see it as a way of expressing myself, finally being able to be open about my emotions through fashion, as I've felt like a time bomb for years, not being able to talk about things properly until I would just break (not in a toxic way, but more in a im allowed to be frustrated and have negative emotions). Of course im well aware of the history that comes with this style, and I can't deny that there are some that never break the cycle of bad habits. But there are also those who want to make it a better community. Maybe Pien-kei would be a better name, but I really don't like the girly kei and dark girly names, Jirai Kei does take some elements from it, I feel like it has a slight difference tho. While in girly kei you can see some black details, the main color is pink. The same goes with dark girly, yes there are some pink elements, but the main color and the most prominent is black. I see Jirai/Pien as a middle ground, both pink and black make are of importance, both have equal parts. Not only that but the aspect of make up is of importance, the teary eyes kind of look and the lips give it some difference. Sorry this is so long 😥I guess im just really passionate about this topic. I feel like they can all just try to coexist.
No. Jirai kei is the name of tha fashioj and you’re just going to have to get over it. People are allowed to reclaim slurs in case you didn’t know that.
@@Goldentenshi did you mean this for the original commenter? sorry, I got a notif and I got nervous
@@shuushuichi6731 i get what you mean and i understand you but i feel like it;s important to still make a distinction between jirai and girly kei. this video kind of makes it seem like jirai it's a fashion style even though most if not all fashion elements are just.. girly/dark girly kei lol. u do have a point with the makeup but i feel like the makeup aspect should just be called sickly cute?? idk. also don't apologize for your comment lol its completely fine. and i do agree that pein kei might be a more suitable/less problematic name. i and many others just feel like jirai is just really problematic and shouldn't be glamorized/confused with girly kei. hope i don't come across as rude here!!
@@shuushuichi6731 yeah oops sorry XD
kabuchiko isn’t really safe; pls don’t go there alone/at night if you can
Thank u chiara for bringing up the asianfishing problem! Well done girls you described it well~♡ 💞
everyone in chat was so sweetttt 💖💖
Yeeesss 💕 We got meet up again for the next live chat! 💖
@@rylanieviro3617 I'll be there I hope :) ty for that experience :)
@@dreamydior_xo Thank youuu! You were especially kind. Hope to see you than! 💖
@@rylanieviro3617 so sorry couldn't reply earlier lol, but it was since everyone was so kind to ME I wanted to give back :)
Its almost like Yami Kawii it was heavily worn by college age and based on the idea of expressimg mental illness and for some a way to prevent self harm (why I got into it to start with I do Lolita and Ouija now.) but after its popularity it was viewed as "Psycho style" or as a "romanic view of suicide" and after teens in the US started to ware it the internet lost it and it was murder and ect. but for me it helped and I'm sure it helped others too you just won't hear about it.
Yes a video about jiari kei thank you I've been trying to get into this style but it's so hard to get information about it
Jirai kei....this is something I have never heard of neat 🐱🙂
And you should cover mori kei
@Kandi_Dachshunds forest ‘style’ (kei means something more like ‘type’ than style but in this context it’s like style) there’s videos on youtube if you search and lots of blogs
I would love to cover Mori Kei! I’ve got a few people in mind already for that so please keep a lookout for a future video covering that 😊💖
The makeup really looks like Korean ulzzang style from like 5-10 years ago.
That’s what was thinking. The Korean influence/take on big eyes
I dont think japanese girls are reclaiming anything like some comments are suggesting. Japanese society, humour and way of talking has always been self deprecating. When you give a compliment to a japanese person, they usually answer saying "that's not true/not really/etc" instead of saying just thank you. When they give a gift most of the time they always start with "I'm sorry it's not too much" and 50 more varieties of that phrase. Their humour as you can see on their TV shows, tiktok trends etc is always self deprecating you see? Calling themselves ugly, fat pigs when they are making jokes or just being wayyy too humble all the time...On Twitter you see otakus insulting themselves, lolicons insulting themselves and jirai girls doing the same. You get what point im trying to make? Japanese girls calling themselves jirai onnas is not the same as a western girl calling herself a bad bitch or anything like that. They are just insulting themselves not reclaiming anything. Thats japanese society for you. I understand teenager girls want to make japanese fashions look feminist and revolutionary, but most of them just aren't.
It’s more raw and respectable to just own something rather than “reclaim” it.
More healthy to say “yes I’m drinking and prostituting and it is despicable” than to say “nooooo there’s nothing wrong with drinking prostituting and being mentally unstable!!”
I love these kind of videos!
I’m happy to hear that! Hoping to make more of these for other styles in the future! 💖
I still love Larme and want to wear it more 😭❤️
I've been interested in learning more about Jirai Kei lately, and luckily this video came out! Thank you so much all 3 of you for taking a deep dive here! This is absolutely fascinating! ♥
I think I have some things in my closet that will work for Jirai actually...time to experiment!
I'm sorry but these girls aren't jirai kei at all. Landmine girl life is the biggest defining factor of what Makes one. These are people from dark girly fashion
Nobody calls it dark girly anymore though. And people didn't really do it at the time too. They just said they wore dark, cute, girly fashion. I saw more Yami Kawaii than I ever saw Dark Girly.
Also they do deal with mental health issues as well ! :)
Thank you, there's soo many different styles it's hard to keep up!
this was so informative! I've heard of jirai fashion but I didn't know this much about it🥺💕
I need the blue and white one, those are the only colours I like wearing
(The clothing is harmless and cute it’s just the terminology that isn’t necessary)
Firstly, people don’t reclaim slurs in Japan “系” (kei) means “type” in Japanese
therefore, “地雷系”(Jirai kei) means “landmine type” or “triggered type” reffering to mental ill ppl in a mocking way (because some ppl need trigger warnings)
The actual term for the fashion is “dark girly” (girly fashion is called LARME in the west btw) calling it “jirai kei” is almost like a slur and most of the ppl in Japan who use the term from what I’ve gathered are glorifying sh or being performative online
*Please don’t spread the message that this fashion is Jirai Kei or that the term “Jirai Kei” is an ok thing it is not！！*
what's the japanese term for "dark girly"?
@@LittleSparklingStars ダークガーリー
Which just says “dark girly”
They use the English word “girly” to separate the meaning from the term and gender it less (as confusing as it sounds)
@@Val1im22 oh so literally "dãkugãrii". Nice, thanks!
THANK YOU
Yes people reclaim slurs in Japan do you think they're not real or ? Jesse literally lives in Japan too. Maybe your experience was different when living there but reclaiming DOES exist. Fujoshi for example is the proof. And if you ask any girl that wears the style and calls it jirai kei what they think of the term they'll literally tell you they want to use it and empower themselves instead of having it used as an insult against them 😭 that's literally what reclaiming is.
I would love to see a video on french girly(フレンチガーリー) style!
There’s even a discord you can join to learn about girly kei fashion!
could you please send me the link?
I love jirai kei its so cute!!
Wow that was super interesting, thank you!
this was vert interesting to hear about !! i havent heard much about this style before but its very cute !! 💗🖤💗
Came back to watch these again after Lor’s video!
This style kinda reminds me of the idol duo twinpale actually.
Interestingly enough at 6:28 you show a promotional image featuring Yakousei Amuse who are in the same company!
that's because both members of twinpale are more or less considered to be part of this subculture, specifically in terms of their makeup but also their lyrics and aesthetic as a group. but yeah they have definitely described their makeup as jirai in the past and always show up when you search the word!
@@dearlydani2755 OMG as soon as I saw this comment I thought of you and was about to comment about you but then I saw you were already here www
this was so informative and interesting! i want to get into the style now eheh 💞
ahhh I think I have the same kuromi plush as Jesse 😊
I had no idea this style had a name but I see a lot of things from my own style in it
I'm new to your channel, but I wanna say I LOVE your makeup in every vid, so awesome!!
This was a great video! Thank you to everyone for sharing this helpful information.
Aww you guys are so cute
Here because a Tweet blew up. Honestly a pretty cute style!
And man, idk what’s up with Twitter, but man it’s a whole ass circus.
27:56 I think the word she’s looking for is volatile.
Love the style! I wonder if it evolved from Yami Kawaii (“sick cute” that featured a lot of bandages, syringes, bright colors- I didn’t get into it, but I think it had a mascot?
Jesus... as an outsider from Japan I think people should be able to wear what they want but I also feel you can't take away the negative connotation that jerei kei has also Japan needs to have better mental acceptance because the number of styles that is an outlet for encouraging reckless behavior such as self-harm drug abuse and more.
Dark, punk+Cute=Sign me in... Though I'd like to shade it black, silver and red
I loved this video!!
I've been trying to dress in Jirai fashion but find that my hair is always a flop. I cant really have bangs because of sensory issues and am trying to figure out how to work around that if anyone has suggestions :)
It depend on what you are going for but a headband or hair clips could make the look good. Keep itt black or silver and luxurious looking.
Thank you for that video 💕
great video as always!! 💞 can anybody tell me the english name for the manga that yuwa comes from? i’m so curious and can’t seem to find anything on google :0
it’s called tomorrow i’ll be someone’s girlfriend. the other comment is incorrect, it’s been translated up to chapter 32 so far. and the live action drama is up for streaming on disney+
@@meltycherie Disney??!! Given the subject matter?!!!
omg ive seen you on instagram and I love your fashion!!! i didnt know you have a youtube channel so now im definintely subscribing
Im begging all of you to do more research because Jirai is NOT a fashion style and it is EXTREMELY harmful
If you enjoy the fadhion, it's called dark girly kei fashion
Jirai is based off a literal gang called toyoko kids who publicly wreak havoc self harm and even commit suicide, it is not an exaggeration when people say that the jirai lifestyle has KILLED people
Please please please PLEASE stop spreadin misinformation on a very serious subject
THIS!!!
No no no. Jirai is the name of the fashion and you’re going to have to get over it.
It is not called Dark Girly Fashion, you can't really find this name anywhere at all
I don't think it was ever even really named. It just evolved from normal girly, then ryousangata, then jirai kei was born from it
And oh my gooood toyoko is not a litteral gang. They're just unstable delinquent kids who usually run away from home, and they're not even the ones who started doing all of this shit in the first place it just became like that. You can't expect minors to run a gang. Of course they're dangerous and such but it's not a litteral gang it's just unstable kids
I just want to ask you how much research have you done yourself, have you actually looked for stuff by yourself ? I'm not talking about the jirai google docs stuff, or just looking at stuff other people send to you. Actually looking for it.
Menhera has killed plenty of people too and it's honestly my favorite subculture (in Japan), but what do you want us to do. We can't really change that, if someone is suicidal you can't just get them to leave the community they cope with.
The jirai kei community is just like the self harm community. They're both almost one to me, I just don't see any difference. And yes they're all associated with the style. But don't forget that Jirai Kei is most of all a style worn by mentally ill people so of course it will be toxic this way. Just like the self harm community is since they're both linked in a way
Someone is very well able to call it girly instead of jirai kei if they want to and are only part of the fashion community, as long as they don't give it some other silly name like dark girly kei fashion which I've never seen used this way when looking it up
@@pomme2903 Most of my research comes from japanese girly kei blogs
And I don't know what kind of search engine you're using but of you can't find anything by searching dark girly kei then idk what to tell you
Do you genuinely think the mental health community of Japan is comparable to the equivalent of the "psycho bitch" stereotype (landmine type is not exactly something you'd call a fashion don't you think?)
Jirai came AFTER girly kei
Literally all the stores that sell these types of clothes called it girly kei before the buzz of jirai kei and when it died down started calling it girly kei again.
Because at the end of the day jirai kei is literally an insult and contrary to menhera, as always been an insult.
It's a style it's a stereotype, people who enjoy that type of clothing should be free to not associate themselves with all the horrible stuff going on in that community.
Seems like larme but influenced by rokkugyaru and koakuma or kyabajo. It's pretty.
This video would have severly benifitted from a technical definition in the beginning. Im already a third into this video and feel like nothing has been explained well at all.
I love the style and I’m just getting into it so I started just research it and I literally cannot believe what I am seeing and I don’t even understand how those things can tie in with this fashion
please make a video about janiota(ジャニオタ)fashion!
I started buying ryosangata in 2018. Around this time I also started seeing Maison the Fleur totebags in Harajuku. I feel like jirai involved also from ryosangata. 🤔
"I started buying ryosangata" lmao imagine dressing like a misogynistic meme about how every woman looks and acts the same.
@@salamipiranha3249 and? you're literally coming across as misogynistic right now, pot meet kettle
@@salamipiranha3249 misogynistic men have been stereotyping everything women do since the beginning. it’s not going to stop women from dressing cute
@@salamipiranha3249 it's about reclaiming a stereotype. same with jirai kei. same with some gyaru. same with menhera. same with the western "bimbocore." reclaiming the stereotype is very empowering thing for girls
I highly recommend reading ashita, watashi wa dareka no kanojo 💓
The main Jirai is cute yet subtle, but the Jirai-danshi is absolutely hot. >.>
If I had money (and my old figure!) I'd love to experiment with mixing and matching the "boy" and "girl" styles.
Brooo you are sooo prettyyyyy omggg ❤️❤️❤️❤️
Good video. Continue on your road on getting the silver play button
Thank you TJ! 😊
This is so cool to learn about! I was just wondering, do you have to wear make-up to be considered apart of the fashion? I'm allergic to a lot of brands and I don't know if I misinterpreted the make-up part or not,,,,
The makeup is to give the “sick girl” look, part of the overall landmine girl style, but I’m sure it’s not necessary.
This video glossed over the really, really dark aspects of Jirai Kei fashion. If you knew the actual culture behind it, I don’t think you’d want to wear the makeup or fashion. Look at some comments above.
this is not cool.
@@kawaiimagicalex5170 to learn about not cool in general 😋
Then I guess I've been doing this Jirai fashion for a long long time now since I'm a sucker in pink and black is always a safe option when purchasing clothes..
One thing about this type of fashion is that it looks great depending on your age cuz as we age let's face it this cutie styles kinda looks awkward once your in a certain age.. but fashion is self demonstration so maybe as long as your comfortable and you feel you then it's okay..
What am I even talking about? Who am I? Why am I here? 🤣
i think aging out of styles is very real !! in everyday life it's hard to balance these fashions with functional adult normality
*Can you do a jirai kei makeup tutorial?*
Thank you for your informative videos about J-fashion! May I request a video about Akiba-kei/Weebcore/Anime Culture-inspired Fashion (i really don't know what it's specifically called 😅). I've only seen a few videos about it and it would be interesting to see a video of in-depth discussion about it. Thank you!
I’m so exited!
地雷系やってる日本人ですが
紹介してくれてありがとう！
I love this style!
its funny cos i just saw this video, i didn't realise this was a subculture but my whole wardrobe is this, cos i love kuromi, so i guess thats my vibe
Fun fact: jirai kei actually evolved from hime gyaru!
amazing video!! 🥰🥰🥰
Thank you very much! Your videos are incredible!! 💖💖💖
Love ur content
Aaah i cant wait
This is funny I saw this video after discovering the new collection of Romwe who really look like Jirei fashion 😻💜 I love 💜 it's so cute 😻 I love discovering more Japanese fashion it's really cool 💖
Yeah haha ! It's because each design of this new collection is copied from jirai kei brands www
I dunno about this one. 😐 I've seen these exact same looks in American, French, etc. brands. It doesn't really seem like anything new. Also seen it in gyaru, classy sweet, preppy, dark academia, and even lolita. So it's, to me, same old thing but with a new name to keep it relevant for the next few years.
Disturbing idea that this clothing (that uses a "little girl" aesthetic) is associated with the red light district. Looking at it, no one would know. It looks innocent, modest, and for a teen demographic. Also disturbing that it's associated with crying or being sad while being tied to the red light district. Probably an indicator that young girls in that line of work were miserable.
Anyway, awesome video. I like the style but it's nothing I haven't seen already. Even luxury European brands have designed many outfits that look like some of this stuff.
Who in America is wearing this kind of stuff
@@yum_838 yeah. It’s a modern vintage style
Crying as in cry for help 😢
Side note that thumbnail is a manga called: Today I am someone elses gf. It's really good!
The blue and white is tenshi-zyoshi! I loooove it!
The style you're talking about is Subculture Fashion ! Tenshi zyoshi is just the name of the blue and white girly or cyber aesthetic on any type of substyle really and the name of a popular account you're probably talking about
I feel that it's sadly become pastel goth but, with a lifestyle of self-harm.. that's the heartbreaking knowledge behind it.
it kinda reminds me of dark kawaii
Dark in love in the uk nd america do good stuff to
emotionally volatile is the word she was looking for