to answer your question about Black owned makeup brands… I’m not sure if the 2020 boom of their popularity was authentic in the first place. I said this when it happened and basically got kinda dragged 😭 but I said that because it’s not the first time Black owned brands experienced a massive social push like that… we saw it in 2016 when the BOMB challenge started….this mini documentary also kinda backs this up th-cam.com/video/MV4Nq1GaIAA/w-d-xo.htmlsi=wmCQ8U1ldrHf8BDx Anywho that’s not the only issue, funding to maintain these brands is also crucial and just isn’t prioritized for a lot of brands in the investment world. As for me, my staples are still holding strong! I still incorporate Black owned makeup brands in my makeup routine and getting ready process every single time I do it because they’re reliable and good products period lol
I know their brand was about "cake face" full beat they could've made lighter coverage things very simply staying in that bakery theme. just pivot to pastry because the whole lane that pastry occupies in baking is light, airy, creamy, whipped, dainty, FRENCH etc that could've EASILY been marketed into light coverage and dewy stuff. And we are absolutely going back to 2016 I saw someone doing fully body contour tutorial on TikTok.
And this is where having forward thinking folks on your team that keep their finger on the pulse of trends can help your brand. It’s really hard to pivot if you don’t have someone asking what’s next and what’s new. What can we reformulate?
And see why having an investor relations, communications and social media team matters. Very few founders know how to keep it cute, it’s their baby so it’s understandable but hire us. We don’t take things to heart like you
Preach. I remember when they first got popular I looked them up to see what they were hiring for since I was leaving another non-black owned brand…and got nowhere. Obviously the hype has died down but I just checked again and still nothing. Shame because I thought their overall concept was really cute and could’ve/should’ve been able to transition into the current aesthetic, like you and another commenter said (the pastry theme comment)
Giiirrll. Your content is always right on time. As a full face matte girl I am sick of this "clean girl asthetic" I'm tired of looking at blochy, uncolor corrected, unblended looks with Full lashes. It just looks a mess. Especially, when the "no makeup" cost the same as "full coverage makeup and it takes almost the same amount of time! I do appreciate the focus on skincare and not feeling like being Instagram beat all the time but "no make up" is a lie! Beauty Bakeries products weren't matte they were Africa safaree dry and their products seemed to run wayyy to red. I feel with Black beauty brands besides the inital launch, their isn't innovation or a second launch bringing them to that sustainable level. They don't have the luxury of keeping up with trends and get stuck and forgotten. What happened to all the inclusivity for skin shades? DEI intiatives? Donating/Support for minority business? It's been hyjacted and agenda focus switched.
This is it!!! I get so frustrated trying to do minimal makeup and it takes the same amount of time and I look the same!😂 it's either full glam or actually no makeup!
This is it!!! I get so frustrated trying to do minimal makeup and it takes the same amount of time and I look the same!😂 it's either full glam or actually no makeup!
I love their Cranberry Stiletto lip whip. They have a section in our Targets next to The Lip Bar, Black Radiance, and Luna Magic. The only part usually fully stocked are the lip whips. And the setting powders at Ulta, which were half off for the 21 days a beauty, which is what I bought last year during the sale. I didn’t know anything about the drama, just came upon them last year.
its in the TINIEST section in my target too. Its not lit up, it was basally shoved next to a column, and it was only a foot wide and 3 shelves between colourpop and thrive
I have the powder, the liquid liner and a couple brushes. I do love all of them. Never tried the matte lippies,but they seemed legit. Always wanted the Coffee and Cocoa palette.
They stopped selling their complexion products completely and as an oily girl who is allergic to an ingredient in Fenty foundation, it's tough in these streets and this just made it tougher 😭
I thought beauty bakerie was over priced for what the items were and the size at the time they came out. I never purchased for that reason. Now the prices are reasonable for the time so I might spin the block as an oily girl. I wish people did their makeup how they feel and not what tik tok said, its weird. I do think black owned makeup brands should, however, read the room and come out with innovative products. Juvias is like the only bob that is up on trends.
As far as the current popular BOMBs Danessa Myricks has the world in a chokehold. I love Auntie Pat, but when are we gonna talk about how her foundation shades for women *who are her complexion* are just red and orange? BB had the whammy of several trash products and a few scandals
Agreed. Like Auntie Pat.. Auntie… WHY?! Like Wtf And Then The Discontinuing Of Darker Color Lipsticks… Like Why Is Deep Void And Divine Brown Gone….? Like As Lipsticks? Like Why Is She Celebrated As Such An Avant Garde Make Up Artist But Her Color Stories ARE THE SAME?!
Some of the shades are orange but I have my shade match 🤷🏾♀️ I'm not mad at Pat, let auntie make her bag and sell basic bitch makeup to the masses. Avant garde doesn't pay for counters at selfridges and Sephoras across the world.
I feel like Beauty Bakery is/was a one trick pony. The liquid lipstick was their most popular product and it seems like they didn't know what to do as makeup changed. Now I need a good lip liner and lipgloss for my lips no matter where I'm going. Some times the lipgloss had pigment in them. But the matte dry liquid lipsticks are over for me.
I feel like the blwck owned brands are not as popular because of accessibility. People want to go in stores and try products before buying them, especially for complexion products which is what a lot of us have trouble with.
But even when "cake face" was the makeup trend I still hardly heard about Beauty Bakerie, imo they always seemed to lack a good marketing team. As for people wanting makeup trends to switch back to "cake face" just wear YOUR makeup how YOU want. Why do makeup trends have to change for you to wear makeup how you like just do it! I personally love this era of soft and light makeup because I finally felt seen when it began. I never liked the overly baked faces and concealer that was 4 shades lighter it always looked like drag makeup to me. I learned how to do the base of my makeup from Jackie Aina's soft glam and reverse concealer and foundation video. I refused to learn the old way because the makeup was too heavy for me. But if makeup trends switch back to "cake face" I'm still going to wear my makeup soft because that's what I like and everyone else should do the same. Stop looking for trends to validate you just wear your makeup however you prefer.
They have downsized. They phased out their last foundation a few months ago because it was too costly to continue making. People still use their powders and I honestly still use their liquid lipsticks. That is something I’d definitely repurchase from them still. In regards to that foundation that they made which was super matte, I actually some left and I use an oil based spf before applying it to help switch up the formula a bit and for more natural coverage.
I consistently buy their makeup sponges because i love them and i really want to support a black owned brand. But as a minimal makeup girl (even prior to 2020) normal to dry skin girl their makeup just does not appeal to me. I'm not even gonna play myself by buying them
I feel like Too Faced is cater to little girls with rich families who are starting out at makeup and don’t want just the Sephora brand items. Just from my observation I’ve seen that they are close to the Sephora collection, and not many grown women are gathering there only 1 or 2 elementary school girls. And the way the packaged items for seasonal stuff look too. It seems kiddish to me. But that’s just my observation.
on the point of beauty bakerie not being posted on those pages that post new makeup if were being honest for black owned brands they only post frequently is fenty, lys, uoma, and very recently danessa. If your going off trend mood coloured raine hasn't released new makeup since those 6 pans when in actually they've dropped a whole collection and more products.
The brand fell off for me personally because: 1. Their original foundation was not good 2. Their liquid lip did not work for me. It was a crumping disgusting mess 3. Their palettes were not inspiring and their formulas were just meh 4. The scandal with how they treated their employees also left a bad taste 5. Their powder is over priced for the quantity you get.
Haven't started the video yet. But I remember when their lipsticks first came out, I bought almost every shade. I had the worst issue with it peeling no matter what I did. They never responded to my emails. When I commented about the issue on social media, they were super nasty to me.
The only product I’ve used and felt the need to buy from Beauty Bakerie is their flour powder, it’s my holy grail powder. I do wish they came out with a bit more innovative/updated products
I love full coverage/matte makeup and I'm not sure when I'll ever stop loving them. In the future, could you include screenshots of some of the things you are referencing like the, "Father's Day thing," you mentioned? Everyone, including myself, doesn't know what you're referring to
I love their instabake foundation, concealor, setting powder, setting spray & their sponges! I never got into the clean girl aethetic i just dont wear makeup on days i dont feel like it & on the days i do i normally reach for their foundation or Uoma Beauty.
I remember when Juneteenth became a federal holiday. The owner said she would celebrate Juneteenth not July 4. The 👻 girlies lit up her comments. That was the only time I came off the bench.
1. Now what's the tea with Denona? I don't but products mostly because of the price (and i hear from influencers i follow, their products aren't all that) but I'd like to know. ETA: and what happened with Father's Day? 😅 i don't follow makeup gossip like that outside of following you on yt. I am _that_ out of the loop. I only remember when Huda stole their baking labeling concepts. 2. Only thing i bought from beauty bakerie was a mini liquid lipstick and it was on clearance on target. I need to put a liner for it to work and it's quite dry so I guess the no budge claim is legit! 3. I'm kind of in the middle because i can't do sheer; I'm more of a buildable girl. But I lean to the abh brow look since i JUST started doing brows on my sparse brows. 😂 And i started to fall in love with eyeshadow and i experiment but not in public. 😂
so i use to work at ulta not too long ago and they had took down everything from the graphics to the product for beauty bakerie at my store we were all pretty sad to see if go
Honestly the brand never had anything that was like a Wow product. Nothing I tried from them became a staple and for me that’s a big factor. Brands like Estée Lauder and Clinique are old school but they have staple products that people have been buying for years
I love my full coverage and my matte. I like colorful eyeshadow and I really don’t care what other people do. I’m gonna wear what I like. I don’t see the point of putting on makeup to not look like I’m wearing makeup. Makes no sense to me. 🤷🏽♀️😂
I just checked for their foundation and apparently its discontinued. I had no idea Beauty Bakerie was falling off like that. I always see them in my ulta
Very good points, I hope they see this video lol. I still love their blending eggs/sponges. I think they’re the best on the market even over the classic beauty blenders.
Forgot all about Beauty Bakery, but it seemed really popular back then. At least in the beauty influencer world. I’m from Canada so unfortunately it doesn’t sell in brick and mortar stores and not known out here 🤷🏾♀️
I mark the drop of Beauty Bakerie at the exact date & time that Jacke Aina posted her first review of their foundation. It was not good. She tried it again and gave it a tiny boost, but after that, I NEVER heard any more about the brand.
It's the only time I ever had a foundation oxidize so much that it looked like I set my face with brick dust. I never trusted another word out of Jackie's mouth after that.
Come to think of it I remember seeing Ohemaa's review of the foundation (I think this was after Aina's)and how disappointing it was that shade range didn't meet hers.
I also recall the this with that foundation being that you had to use they primer which was like an oil. I feel like if I can’t use a normal type of primer (be it silicone or oil based) but it has to be the primer you sell that where you lose a lot of people.
@@mellifera_312yes it makes total sense to discredit someone’s years of work from one single review! even though that review was fair and straight forward! totally normal and acceptable. 🙄
I remember a lot lash brands coming out in 2020 too. Even some small indie brands with some glosses and maybe one palette but now u can't even name them. I mean, a lot were found to be drop shippers but still.
Oh wow 😮, I still have some lipstick and eyeshadow from them in my collection but hadn't reordered since my first purchase. I forgot about it because I have some other brands in my stash too.
A lot of people stopped buying them when it came out that her husband was a nightmare to work with. Also it was said he was anti Black and treated the Black female employees like trash
I still use their setting spray. I use it when I’m out of my One/size bc that’s always out of stock BUT the BB one, the nozzle isn’t the best (that’s why it’s not my favorite). If the nozzle was better I would buy it over the One/size.
I tried like 4 things from Beauty Bakerie (the powder, the liquid lipstick, bronzer, and blush). I love the powder but there's not enough product for the price. I bought like 3 lipsticks at Target and I was highly disappointed with the quality. It was wayyyy too drying and the texture felt like glue on my lips. I've never tried liquid lipstick that was so sticky and hard to remove. I liked the bronzer/blush but it wasn't anything special. The bronzer really wasn't dark enough to bronze me so I used it as eyeshadow. Overall, I think if they had really listened to their customers/reviews they could have improved formulas and came back strong. Unfortunately, Cashmere seems like she's a little too headstrong to listen and that's her brands downfall.
As for what happened to Black owned brands in general I think they lack the marketing to really get their products out there. I remember when the whole Pullup for change movement happened and everyone promised to hire more black people in their headquarters so we could have representation. Around that time Black owned brands started being promoted a lot more because it was just a trend. Unfortunately, that trend has ended and you hardly ever hear/see when brands do release new products. Mented has released several things and Coloured Raine just came out with foundation sticks a few months ago...I saw very few posts about their releases (the brands post regularly I'm talking about influencers). Maybe they lack the budget to properly promote themselves after the financial strain of COVID.
BB lost me during the George Floyd protest-when she posted their makeup products on IG and used hashtag #GeorgeFloyd in their captions. they were called out in the comments and they blocked us and then made a condescending statement, pretty much saying “business still have to continue even tho if a black man was lynched “ 😔
Also brands aren’t making staple products anymore…. Everyone has their “viral” moment then it’s like blah after that, stuff is cute and gimmicky which also gets boring after awhile
I still get emails from them but idk how they can make a comeback. I bought their concealer and foundation and powder. I like the concealer but the foundation shade was off for me. I just feel like them having more influencers (not just black ones) promote them could help.
I think honestly above all their complexion products formulation i/ not good based on the YT reviews and my own experience. Their liquid lipsticks are great however, liquid lipsticks are not popular right now :/
BB really hasn’t come out with new products in a long time, and at some point I just stopped checking their website. I’ve found their products to be hit or miss. Blush, eyeshadow, and powder are great, I hope they continue to carry these things at target. The foundation and lip products not so much.
I feel like UOMA beauty and Juvias place is still popular. I knew the push for black owned brands in 2020 was going to go just as soon as it came in because of how much it took for people to face the state of race in the present, including in beauty, where people have been vocal for years about issues. I agree that the aesthetic also changed, but is circling back to 2010s.
Hmmm either i never heard of this brand or i can't remember. So many have come and gone. Side note ....have you ever tried the poind cake liquid lipsticks? Its black owned as well.
What I noticed about beauty bakerie was the company missed the mark on color range for black women especially with their eyeshadow palettes. While the bakery theme is cute; I don’t believe it was enough to sustain them. I think the pandemic definitely did not help. I wasn’t aware of them interacting negatively with people on social media, but it definitely would put a damper on the business.
Black folks only get 1 opportunity to prove themselves versus the man opportunities others are afforded. Black owned brands had their 1 shot in 2020, the ones who proven to be competitive with other indie and mainstream brands stuck around, the rest that weren't up to snuff went to the wayside. Promoting Black owned will guarantee a person buys once, the quality and performance makes repeat customers.
The “No Makeup” use to simply be concealer, eyebrows, lip gloss/tint, a bit of blush. Now it’s look that actually has a long process. Your expected to apply dozens of skincare makeup serums, brushed up eyebrows with incredibly dripping dewy skin. The magic is gone. Trends are fine but now it’s only about trends. You’ll find a product you like and it’s discontinued a month later.
Also, dont forget their first launch Jackie Aina hyped them up, then the next launch she said they weren't good. JA also said they .were good friends. I understand giving an honest review, but if it's my friends brand and I didn't like the .product, .imma just keep my mouth shut n say nothing. Also speaks to JA character, but that's not the topic.
I look at it and go about it this way, if your brand didnt have products for me and my people before 2020, i want nothing to do with you in the current years. We didnt just magicly start existing in 2020. So no, i wont be supporting you because you didnt support me all those years before. But yes girl! Juvias, Mented, Range, Koyvoka, Prime, The Lip Bar, Black Opal, Coloured Raine, etc... 😢 I never hear about them anymore.
There was a lot that went wrong with BB, I think. They didn't marhet themselves as much as they should have, they needed hero products aside feom the liquid lipsticks and setting powder, the eyeshadow palette wasn't talked about as much as it should have been and when they came out with bullet lipsticks, they were small and I didn't think it was worth the price, plus I wasn't looking for a matte lipstick at that time. Keeping up with trends doesn't mean forsaking all of the products that you had originally. Imagine how cute some BB glosses and single pan blushes would've been.
Colored Raine stills does well on IG, I dislike Beauty Bakerie , the LipBar is at target, PML dislike most of herself but love her lip gloss and I don’t care for LYS!
Whenever this conversation "natural makeup vs full beat" comes up, the full beat girlies always come through like they CANNOT understand why anyone would want to wear makeup but not look like they're wearing makeup. Honey its called a different preference than yours, its not rocket science. We do not all like what you like nor should we. I wouldn't care if yall didn't also feel the need to insult people for wearing makeup differently and imply people are stupid because products that don't cater to YOUR preference are apparently a waste...🙃 Honestly, it doesn't even need to be an either/or thing. We do not have to all wear the same makeup sis. You do not need everybody to wear cut creases and blue eye shadow if they don't want to. Just do you and maybe some ppl will see it and be inspired to wear it too, because THEY LIKE IT, not because you put them down for having a different preference. No makeup, makeup girlies who put down full beat girlies by implying that they look clownish are out of line too. I really can't stand none of y'all 😂 I need everybody to stop acting like the world is supposed to revolve around you for a second. Like damn sis, drink some hot tea and chill.
I only tried them because they were a black owned brand. Love the eyeliner, mascara, Eyeshadow, etc. But their customer service is garbage. They won't be getting my money
I like their products especially their brow pencils. I think their focus on nude, neutral palettes might have affected their popularity. Not everyone is satisfied with just the basics. As Shangyne said, there's a social push online for more creative full coverage looks.
@@Neenerella333 Yeah I also have 2 bullet and one liquid lippie. I also have their setting spray because I thought it would be a dupe for Fenty's What it Dew which I hope comes back because the mented one is fine but no Dew. 😆
It’s crazy that people are *asking* for makeup trends to swing towards full coverage… it’s your face. Wear what you want on it!
to answer your question about Black owned makeup brands…
I’m not sure if the 2020 boom of their popularity was authentic in the first place. I said this when it happened and basically got kinda dragged 😭 but I said that because it’s not the first time Black owned brands experienced a massive social push like that… we saw it in 2016 when the BOMB challenge started….this mini documentary also kinda backs this up th-cam.com/video/MV4Nq1GaIAA/w-d-xo.htmlsi=wmCQ8U1ldrHf8BDx
Anywho that’s not the only issue, funding to maintain these brands is also crucial and just isn’t prioritized for a lot of brands in the investment world. As for me, my staples are still holding strong! I still incorporate Black owned makeup brands in my makeup routine and getting ready process every single time I do it because they’re reliable and good products period lol
I know their brand was about "cake face" full beat they could've made lighter coverage things very simply staying in that bakery theme. just pivot to pastry because the whole lane that pastry occupies in baking is light, airy, creamy, whipped, dainty, FRENCH etc that could've EASILY been marketed into light coverage and dewy stuff. And we are absolutely going back to 2016 I saw someone doing fully body contour tutorial on TikTok.
Great concept!! They could absolutely do that
And this is where having forward thinking folks on your team that keep their finger on the pulse of trends can help your brand. It’s really hard to pivot if you don’t have someone asking what’s next and what’s new. What can we reformulate?
And see why having an investor relations, communications and social media team matters. Very few founders know how to keep it cute, it’s their baby so it’s understandable but hire us. We don’t take things to heart like you
Preach. I remember when they first got popular I looked them up to see what they were hiring for since I was leaving another non-black owned brand…and got nowhere. Obviously the hype has died down but I just checked again and still nothing. Shame because I thought their overall concept was really cute and could’ve/should’ve been able to transition into the current aesthetic, like you and another commenter said (the pastry theme comment)
Giiirrll. Your content is always right on time. As a full face matte girl I am sick of this "clean girl asthetic" I'm tired of looking at blochy, uncolor corrected, unblended looks with Full lashes. It just looks a mess. Especially, when the "no makeup" cost the same as "full coverage makeup and it takes almost the same amount of time! I do appreciate the focus on skincare and not feeling like being Instagram beat all the time but "no make up" is a lie! Beauty Bakeries products weren't matte they were Africa safaree dry and their products seemed to run wayyy to red. I feel with Black beauty brands besides the inital launch, their isn't innovation or a second launch bringing them to that sustainable level. They don't have the luxury of keeping up with trends and get stuck and forgotten. What happened to all the inclusivity for skin shades? DEI intiatives? Donating/Support for minority business? It's been hyjacted and agenda focus switched.
This is it!!! I get so frustrated trying to do minimal makeup and it takes the same amount of time and I look the same!😂 it's either full glam or actually no makeup!
This is it!!! I get so frustrated trying to do minimal makeup and it takes the same amount of time and I look the same!😂 it's either full glam or actually no makeup!
I love their Cranberry Stiletto lip whip. They have a section in our Targets next to The Lip Bar, Black Radiance, and Luna Magic. The only part usually fully stocked are the lip whips. And the setting powders at Ulta, which were half off for the 21 days a beauty, which is what I bought last year during the sale. I didn’t know anything about the drama, just came upon them last year.
I /just/ saw them in Target the other day and wondered the same thing! Last thing I heard from them was the cookie jar lash jar.
its in the TINIEST section in my target too. Its not lit up, it was basally shoved next to a column, and it was only a foot wide and 3 shelves between colourpop and thrive
I love their powders, that literally the only thing I have ever purchased and still purchased to this day.
I have the powder, the liquid liner and a couple brushes. I do love all of them. Never tried the matte lippies,but they seemed legit. Always wanted the Coffee and Cocoa palette.
The powder is soooo good. Only powder I use!
I noticed the downfall when ex-employees came out saying how things were behind the scenes. Along with the ALLEGED Jeffree Starr endorsement.
They stopped selling their complexion products completely and as an oily girl who is allergic to an ingredient in Fenty foundation, it's tough in these streets and this just made it tougher 😭
Yea im not going back to the full coverage makeup from 2016-2018. My skin is flourishing.
I thought beauty bakerie was over priced for what the items were and the size at the time they came out. I never purchased for that reason. Now the prices are reasonable for the time so I might spin the block as an oily girl.
I wish people did their makeup how they feel and not what tik tok said, its weird. I do think black owned makeup brands should, however, read the room and come out with innovative products. Juvias is like the only bob that is up on trends.
Yes for a video on what happened to Black owned beauty brands. (I.e.TLB)
As far as the current popular BOMBs Danessa Myricks has the world in a chokehold. I love Auntie Pat, but when are we gonna talk about how her foundation shades for women *who are her complexion* are just red and orange? BB had the whammy of several trash products and a few scandals
Agreed. Like Auntie Pat.. Auntie… WHY?! Like Wtf And Then The Discontinuing Of Darker Color Lipsticks… Like Why Is Deep Void And Divine Brown Gone….? Like As Lipsticks? Like Why Is She Celebrated As Such An Avant Garde Make Up Artist But Her Color Stories ARE THE SAME?!
Some of the shades are orange but I have my shade match 🤷🏾♀️ I'm not mad at Pat, let auntie make her bag and sell basic bitch makeup to the masses. Avant garde doesn't pay for counters at selfridges and Sephoras across the world.
Lol that’s I have only purchased blush from Pat McGrath
I feel like Beauty Bakery is/was a one trick pony. The liquid lipstick was their most popular product and it seems like they didn't know what to do as makeup changed. Now I need a good lip liner and lipgloss for my lips no matter where I'm going. Some times the lipgloss had pigment in them. But the matte dry liquid lipsticks are over for me.
I feel like the blwck owned brands are not as popular because of accessibility. People want to go in stores and try products before buying them, especially for complexion products which is what a lot of us have trouble with.
But even when "cake face" was the makeup trend I still hardly heard about Beauty Bakerie, imo they always seemed to lack a good marketing team.
As for people wanting makeup trends to switch back to "cake face" just wear YOUR makeup how YOU want. Why do makeup trends have to change for you to wear makeup how you like just do it! I personally love this era of soft and light makeup because I finally felt seen when it began. I never liked the overly baked faces and concealer that was 4 shades lighter it always looked like drag makeup to me. I learned how to do the base of my makeup from Jackie Aina's soft glam and reverse concealer and foundation video. I refused to learn the old way because the makeup was too heavy for me. But if makeup trends switch back to "cake face" I'm still going to wear my makeup soft because that's what I like and everyone else should do the same. Stop looking for trends to validate you just wear your makeup however you prefer.
They have downsized. They phased out their last foundation a few months ago because it was too costly to continue making. People still use their powders and I honestly still use their liquid lipsticks. That is something I’d definitely repurchase from them still. In regards to that foundation that they made which was super matte, I actually some left and I use an oil based spf before applying it to help switch up the formula a bit and for more natural coverage.
I'm sorry, but if I'm doing a no makeup look, I'm not putting on a pound of sheer makeup idc idc 😂 I literally use concealer and powder
I consistently buy their makeup sponges because i love them and i really want to support a black owned brand. But as a minimal makeup girl (even prior to 2020) normal to dry skin girl their makeup just does not appeal to me. I'm not even gonna play myself by buying them
I can't even wear oil-free moisturizers x.x
I feel like too faced isn't popping like they used to either?
You heard the owners launched their own brand at ulta?
Not sure why because the products are good . I love too faced products.
They fell off a long time ago. I feel like ppl only but the concealer and foundation
I buy their foundation and love it. I need them to not go under. They are owned by Estee Lauder now. So hopefully they stay.
I feel like Too Faced is cater to little girls with rich families who are starting out at makeup and don’t want just the Sephora brand items. Just from my observation I’ve seen that they are close to the Sephora collection, and not many grown women are gathering there only 1 or 2 elementary school girls. And the way the packaged items for seasonal stuff look too. It seems kiddish to me. But that’s just my observation.
on the point of beauty bakerie not being posted on those pages that post new makeup if were being honest for black owned brands they only post frequently is fenty, lys, uoma, and very recently danessa. If your going off trend mood coloured raine hasn't released new makeup since those 6 pans when in actually they've dropped a whole collection and more products.
Them and colored raine were my jam. I hope they are OK 😢
The brand fell off for me personally because:
1. Their original foundation was not good
2. Their liquid lip did not work for me. It was a crumping disgusting mess
3. Their palettes were not inspiring and their formulas were just meh
4. The scandal with how they treated their employees also left a bad taste
5. Their powder is over priced for the quantity you get.
Yess I love their powder. It’s so blurring and full coverage but I go through it so fast. It’s a waste of money😫
1 of the best Black-owned brands is Pink Lipps & their lippies are BOMB!!
Haven't started the video yet. But I remember when their lipsticks first came out, I bought almost every shade. I had the worst issue with it peeling no matter what I did. They never responded to my emails. When I commented about the issue on social media, they were super nasty to me.
Thank you- I still don't buy Natasha Denona either. Do you think they have sort of been 'replaced' buy Juvia's place?
The only product I’ve used and felt the need to buy from Beauty Bakerie is their flour powder, it’s my holy grail powder. I do wish they came out with a bit more innovative/updated products
I love beauty Bakerie. I just bought their concealer…which I found out they’ve discontinued :( their setting powder and lip whips are legit too.
Yes I just scooped up their concealor for $10 & foundation for $14
I love full coverage/matte makeup and I'm not sure when I'll ever stop loving them. In the future, could you include screenshots of some of the things you are referencing like the, "Father's Day thing," you mentioned? Everyone, including myself, doesn't know what you're referring to
I love their instabake foundation, concealor, setting powder, setting spray & their sponges! I never got into the clean girl aethetic i just dont wear makeup on days i dont feel like it & on the days i do i normally reach for their foundation or Uoma Beauty.
I remember when Juneteenth became a federal holiday. The owner said she would celebrate Juneteenth not July 4. The 👻 girlies lit up her comments. That was the only time I came off the bench.
1. Now what's the tea with Denona? I don't but products mostly because of the price (and i hear from influencers i follow, their products aren't all that) but I'd like to know. ETA: and what happened with Father's Day? 😅 i don't follow makeup gossip like that outside of following you on yt. I am _that_ out of the loop. I only remember when Huda stole their baking labeling concepts.
2. Only thing i bought from beauty bakerie was a mini liquid lipstick and it was on clearance on target. I need to put a liner for it to work and it's quite dry so I guess the no budge claim is legit!
3. I'm kind of in the middle because i can't do sheer; I'm more of a buildable girl. But I lean to the abh brow look since i JUST started doing brows on my sparse brows. 😂 And i started to fall in love with eyeshadow and i experiment but not in public. 😂
so i use to work at ulta not too long ago and they had took down everything from the graphics to the product for beauty bakerie at my store we were all pretty sad to see if go
Honestly the brand never had anything that was like a Wow product. Nothing I tried from them became a staple and for me that’s a big factor. Brands like Estée Lauder and Clinique are old school but they have staple products that people have been buying for years
I love my full coverage and my matte. I like colorful eyeshadow and I really don’t care what other people do. I’m gonna wear what I like. I don’t see the point of putting on makeup to not look like I’m wearing makeup. Makes no sense to me. 🤷🏽♀️😂
And what’s the point of buying a sheer foundation that’s not even gonna cover up a tiny blemish 😂 a waste of money.
Say that!! I need to try One size!??
Agreed lol
I just checked for their foundation and apparently its discontinued. I had no idea Beauty Bakerie was falling off like that. I always see them in my ulta
Apparently some ultas have downsized their brand and it was like 70% off
Annnnnd now they are gone.
Damn yup I had the same question. Home girl was on game the whole pandemic with her livestreams and community building with consumers.
Very good points, I hope they see this video lol. I still love their blending eggs/sponges. I think they’re the best on the market even over the classic beauty blenders.
Forgot all about Beauty Bakery, but it seemed really popular back then. At least in the beauty influencer world. I’m from Canada so unfortunately it doesn’t sell in brick and mortar stores and not known out here 🤷🏾♀️
I mark the drop of Beauty Bakerie at the exact date & time that Jacke Aina posted her first review of their foundation. It was not good. She tried it again and gave it a tiny boost, but after that, I NEVER heard any more about the brand.
It's the only time I ever had a foundation oxidize so much that it looked like I set my face with brick dust. I never trusted another word out of Jackie's mouth after that.
Come to think of it I remember seeing Ohemaa's review of the foundation (I think this was after Aina's)and how disappointing it was that shade range didn't meet hers.
I also recall the this with that foundation being that you had to use they primer which was like an oil. I feel like if I can’t use a normal type of primer (be it silicone or oil based) but it has to be the primer you sell that where you lose a lot of people.
Yea, I had the foundation as well and it was just meh. I combined it with other foundations to make it work and never repurchased.
@@mellifera_312yes it makes total sense to discredit someone’s years of work from one single review! even though that review was fair and straight forward! totally normal and acceptable. 🙄
Definitely want the video on what happened to our black owned brand. I still love their lipsticks and powders tho!
I remember a lot lash brands coming out in 2020 too. Even some small indie brands with some glosses and maybe one palette but now u can't even name them. I mean, a lot were found to be drop shippers but still.
I love their loose powder so I hope they stay in business
Their aquaglass foundation SLAYS
I pay so much attention to product releases from Black owned beauty brands and FORVR Mood. 😄
Oh wow 😮, I still have some lipstick and eyeshadow from them in my collection but hadn't reordered since my first purchase. I forgot about it because I have some other brands in my stash too.
I mostly see their stuff in target now tbh. I always thought the theme was very cute!
She announced today on IG page that they closed!!!! You can’t even buy on their page anymore 😢
it was so sudden 😭 did they even do a final sale? i actually really like the concealer and would’ve wanted to stock up ugh
Yup. Mented Cosmetics have closed too 😔
They were one of the first liquid lipsticks I tried and loved, but my heart sank when they dropped the brow pomade “brownie mix”.
A lot of people stopped buying them when it came out that her husband was a nightmare to work with. Also it was said he was anti Black and treated the Black female employees like trash
This. I don't buy or recommend anymore. There are other BW owned brands to support. Mented lip liners are amazing!
Ohh wow had no clue😮
@@heathstaa I wanted to love those so bad. Bought probably 5 or 6 lol. Every single one of them broke on me.
@@bbgirl800 Oh dang, I'm sorry that happened. What broke, the twist-up, the makeup, something else?
Never heard this
I still use their setting spray. I use it when I’m out of my One/size bc that’s always out of stock BUT the BB one, the nozzle isn’t the best (that’s why it’s not my favorite). If the nozzle was better I would buy it over the One/size.
I tried like 4 things from Beauty Bakerie (the powder, the liquid lipstick, bronzer, and blush). I love the powder but there's not enough product for the price. I bought like 3 lipsticks at Target and I was highly disappointed with the quality. It was wayyyy too drying and the texture felt like glue on my lips. I've never tried liquid lipstick that was so sticky and hard to remove. I liked the bronzer/blush but it wasn't anything special. The bronzer really wasn't dark enough to bronze me so I used it as eyeshadow. Overall, I think if they had really listened to their customers/reviews they could have improved formulas and came back strong. Unfortunately, Cashmere seems like she's a little too headstrong to listen and that's her brands downfall.
Hi Shanygne you look beautiful and your skin is goals 🥰💖💖💖💖 I never bought anything from them. But it did cross my mind on what happened to them 🤷🏾♀️
As for what happened to Black owned brands in general I think they lack the marketing to really get their products out there. I remember when the whole Pullup for change movement happened and everyone promised to hire more black people in their headquarters so we could have representation. Around that time Black owned brands started being promoted a lot more because it was just a trend. Unfortunately, that trend has ended and you hardly ever hear/see when brands do release new products. Mented has released several things and Coloured Raine just came out with foundation sticks a few months ago...I saw very few posts about their releases (the brands post regularly I'm talking about influencers). Maybe they lack the budget to properly promote themselves after the financial strain of COVID.
They are sold now at Walgreens
BB lost me during the George Floyd protest-when she posted their makeup products on IG and used hashtag #GeorgeFloyd in their captions. they were called out in the comments and they blocked us and then made a condescending statement, pretty much saying “business still have to continue even tho if a black man was lynched “ 😔
That's absolutely disgusting. I will not be purchasing from them. Thank you for letting me know.
There have also been accusations of BB being a hostile work place.
Wow! That’s crazy!!
Can you please do a review on their pink translucent setting powder??
Thats a great question 🤔. I never purchased any of their products...
I use their Beauty Bakerie skin Cleanser and Moisturizer and really like them!
Also brands aren’t making staple products anymore…. Everyone has their “viral” moment then it’s like blah after that, stuff is cute and gimmicky which also gets boring after awhile
I just ordered some their powder from Ulta🎉
🤔I never left a full face of makeup 😂😂
I still get emails from them but idk how they can make a comeback. I bought their concealer and foundation and powder. I like the concealer but the foundation shade was off for me. I just feel like them having more influencers (not just black ones) promote them could help.
wait what happened with ND
I think honestly above all their complexion products formulation i/ not good based on the YT reviews and my own experience. Their liquid lipsticks are great however, liquid lipsticks are not popular right now :/
At my big age of 28 I won’t be drawing blue eyeshadow on myself anymore. However I still love a full face of glam!
I’m about to be 30 and I look so cute in it though 🥲
@@Quiteinfamous36 and rainbow palettes are still in rotation over here 🤷🏾 I love bright colors too much to let age stop me from wearing it
@@anonikyslove this 🥰
BB really hasn’t come out with new products in a long time, and at some point I just stopped checking their website. I’ve found their products to be hit or miss. Blush, eyeshadow, and powder are great, I hope they continue to carry these things at target. The foundation and lip products not so much.
My fave product was their setting spray because baby the makeup wouldn't budge
I feel like UOMA beauty and Juvias place is still popular. I knew the push for black owned brands in 2020 was going to go just as soon as it came in because of how much it took for people to face the state of race in the present, including in beauty, where people have been vocal for years about issues. I agree that the aesthetic also changed, but is circling back to 2010s.
No cuz, where are they? 🤷🏾♀️
Hmmm either i never heard of this brand or i can't remember. So many have come and gone. Side note ....have you ever tried the poind cake liquid lipsticks? Its black owned as well.
Probably financing issues are in play more than anything else. You should definitely do a video on all the Black owned beauty brands.
💯
Yesss!! I agree we need a video on this
What I noticed about beauty bakerie was the company missed the mark on color range for black women especially with their eyeshadow palettes. While the bakery theme is cute; I don’t believe it was enough to sustain them. I think the pandemic definitely did not help. I wasn’t aware of them interacting negatively with people on social media, but it definitely would put a damper on the business.
I think their marketing strategy is off and they might be stuck in the 2016 era.
Only time I see beauty bakerie is if I’m browsing on Ulta. That’s not say much.
I still want the foundation after they fixed it, i heard good things 🤔
I love a full face and sometimes i dabble into the color hehe
Black folks only get 1 opportunity to prove themselves versus the man opportunities others are afforded.
Black owned brands had their 1 shot in 2020, the ones who proven to be competitive with other indie and mainstream brands stuck around, the rest that weren't up to snuff went to the wayside.
Promoting Black owned will guarantee a person buys once, the quality and performance makes repeat customers.
wait...what happened with Natasha?? i love my mini eyeshadow palette 😲
I want to know too
Your right what is happening?? Glad you made this video 💖. Are you on Tik Tok etc ? I’m a aspiring beauty influencer I need to asstart my channel etc
The “No Makeup” use to simply be concealer, eyebrows, lip gloss/tint, a bit of blush. Now it’s look that actually has a long process. Your expected to apply dozens of skincare makeup serums, brushed up eyebrows with incredibly dripping dewy skin. The magic is gone. Trends are fine but now it’s only about trends. You’ll find a product you like and it’s discontinued a month later.
I love these!
I love their powder
Also, dont forget their first launch Jackie Aina hyped them up, then the next launch she said they weren't good. JA also said they .were good friends. I understand giving an honest review, but if it's my friends brand and I didn't like the .product, .imma just keep my mouth shut n say nothing.
Also speaks to JA character, but that's not the topic.
I look at it and go about it this way, if your brand didnt have products for me and my people before 2020, i want nothing to do with you in the current years. We didnt just magicly start existing in 2020. So no, i wont be supporting you because you didnt support me all those years before.
But yes girl! Juvias, Mented, Range, Koyvoka, Prime, The Lip Bar, Black Opal, Coloured Raine, etc... 😢 I never hear about them anymore.
There was a lot that went wrong with BB, I think. They didn't marhet themselves as much as they should have, they needed hero products aside feom the liquid lipsticks and setting powder, the eyeshadow palette wasn't talked about as much as it should have been and when they came out with bullet lipsticks, they were small and I didn't think it was worth the price, plus I wasn't looking for a matte lipstick at that time. Keeping up with trends doesn't mean forsaking all of the products that you had originally. Imagine how cute some BB glosses and single pan blushes would've been.
Colored Raine stills does well on IG, I dislike Beauty Bakerie , the LipBar is at target, PML dislike most of herself but love her lip gloss and I don’t care for LYS!
What's up with LYS?
I’m not sure , it’s hard to find average prices but it’s at Sephora.., not my go to you know ?
Can you do crayon case
Whenever this conversation "natural makeup vs full beat" comes up, the full beat girlies always come through like they CANNOT understand why anyone would want to wear makeup but not look like they're wearing makeup.
Honey its called a different preference than yours, its not rocket science. We do not all like what you like nor should we. I wouldn't care if yall didn't also feel the need to insult people for wearing makeup differently and imply people are stupid because products that don't cater to YOUR preference are apparently a waste...🙃
Honestly, it doesn't even need to be an either/or thing. We do not have to all wear the same makeup sis. You do not need everybody to wear cut creases and blue eye shadow if they don't want to. Just do you and maybe some ppl will see it and be inspired to wear it too, because THEY LIKE IT, not because you put them down for having a different preference.
No makeup, makeup girlies who put down full beat girlies by implying that they look clownish are out of line too. I really can't stand none of y'all 😂
I need everybody to stop acting like the world is supposed to revolve around you for a second. Like damn sis, drink some hot tea and chill.
I only tried them because they were a black owned brand. Love the eyeliner, mascara, Eyeshadow, etc. But their customer service is garbage. They won't be getting my money
I love their eyes but they last forever so I’ve had no reason to repurchase. The formula is soft and the simmers never fail
What was the BOMB challenge?
Pat McGrath stay on sale at TJ Maxx and on Ipsy all the time now so somethings going on there.
TJ Maxx and Pat McGrath??? wow
And what happened to mented????
I like their products especially their brow pencils. I think their focus on nude, neutral palettes might have affected their popularity. Not everyone is satisfied with just the basics. As Shangyne said, there's a social push online for more creative full coverage looks.
Their lippie and liners are excellent, but yes very neutral. The formula is super comfortable and saturated.
@@Neenerella333 Yeah I also have 2 bullet and one liquid lippie. I also have their setting spray because I thought it would be a dupe for Fenty's What it Dew which I hope comes back because the mented one is fine but no Dew. 😆
I was literally thinking the same thing
Look..I'm either full face GIVE IT TO THA GOODDSSS....lipgloss and lashes....or just looking homeless....i only have 3 looks😂😂😂
The primer is really good but that’s all I buy
Jackie Aina made this reallllyyyy bad review of them. She played the hell out of that brand.
Now that being black is no longer trending, things went back to business as usual. Especially when the old man that has a mug shot was in office.