Ken Block’s Hoonigan Bankrupt - The Untold 1.2 Billion Dollar Crisis

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  • เผยแพร่เมื่อ 17 ต.ค. 2024
  • Alright, Hoonigan fam, it’s time to address the burnout nobody saw coming. Hoonigan is facing $1.2 BILLION in debt, and things are spiraling fast! How did we go from Ken Block’s legendary Gymkhana to this financial nightmare? In today’s video, we break down the highs and lows of Hoonigan’s rise, the devastating loss of Ken Block, and the private equity takeover that hooned the brand into bankruptcy. Will they recover? Watch as we dig into what’s really happening behind the scenes and the future of Hoonigan!
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ความคิดเห็น • 100

  • @KevinSmith-xt7gt
    @KevinSmith-xt7gt หลายเดือนก่อน +52

    I was hoping that Lia would take over driving for Hoonigan. Keep both names going under that brand. Do miss seeing Ken ripping it up 🙏

  • @julixnsito
    @julixnsito หลายเดือนก่อน +62

    Fell off after Ken

    • @stoneriverleboy9200
      @stoneriverleboy9200 หลายเดือนก่อน +1

      Like what the theory channels after matpat left

  • @johnniebalfour1666
    @johnniebalfour1666 หลายเดือนก่อน +27

    Hoonigan was purchased by Wheelpro who bought their debt with them.
    Wheelpro then changed their name to Hoonigan and then filed for bankruptcy.
    It really has nothing to do with the Hoonigan that everybody loves.

    • @volkerrohde7683
      @volkerrohde7683 หลายเดือนก่อน +4

      At least someone understands the background and sheds some light on the content of this video. Well done!

    • @Etienne_Diecast
      @Etienne_Diecast 13 วันที่ผ่านมา +1

      Used to love*

  • @pmb6287
    @pmb6287 หลายเดือนก่อน +20

    That Hoonigan mustang was my favorite car. Thanks Ken!

  • @neromastic4512
    @neromastic4512 หลายเดือนก่อน +11

    ill rather see Red Bull to own Hoonigan then any no name big company that would say "This is too dangerous,just make a ramp and done"

  • @EpicTube84
    @EpicTube84 หลายเดือนก่อน +11

    My first car was a Ford Fiesta St because of Ken Block and hoonigan,Rip legend

  • @pastperformance2285
    @pastperformance2285 หลายเดือนก่อน +20

    I once misplaced my keys, but losing 300,000 Miatas. WOW, how can that happen?

  • @markbaldassari5116
    @markbaldassari5116 หลายเดือนก่อน +5

    They were doomed when Ken passed. Then the final nail in the coffin when everyone left that made Hoonigan what it was. Let it go. Doesn't matter how much corporate money money you throw at it, it'll never be what it was and that's fine. Another Gymkhana would just be an insult to it's namesake. Let it just be legendary for when it was at it best.

  • @ataxpayer723
    @ataxpayer723 17 วันที่ผ่านมา +3

    So, who paid to build all of the race cars??

  • @600wheel
    @600wheel หลายเดือนก่อน +2

    I blame myself! My all black Hoonigan hat arrived 2 days before Ken died and the rest is history😢

  • @Hjaltrayo
    @Hjaltrayo หลายเดือนก่อน +12

    this hits. hard.

  • @albertaguonjr6716
    @albertaguonjr6716 หลายเดือนก่อน +1

    Sorry bro, my heart went with Ken and THEE OG cast of Hoonigan💯 Hope Wheel Pros can recover but, I’m moving on💯
    R.I.P Ken Block🙏🏽 Much love and hella respect to the Block family 💯

  • @phillipohare3104
    @phillipohare3104 16 ชั่วโมงที่ผ่านมา

    It’s an end of an era! Rip Ken Block.. he was the heart and sole…

  • @mattanderson9375
    @mattanderson9375 หลายเดือนก่อน +2

    Need a driver? I'm available........😂
    Rip Ken. Total legend

  • @whatru777
    @whatru777 หลายเดือนก่อน +7

    We miss you, Ken 😢

  • @jawsdawg1
    @jawsdawg1 หลายเดือนก่อน +2

    Have a hard time following hoonigan since all of the talent left. The people that created the content and the culture are gone from the brand. It's like the spin-offs of Top Gear. None of them really worked

  • @corneliusnubston
    @corneliusnubston หลายเดือนก่อน +1

    Common mistake hoonigan media was not kens he licenced the hoonigan name but also partnered with Scott to create hoonigan media hoonigsn media is a separate entity from hoonigan racing hoonigan racing is still owned by Kens family

  • @Kamincplays
    @Kamincplays หลายเดือนก่อน

    Why am i just now getting the notification for this video???

  • @JDashRider
    @JDashRider หลายเดือนก่อน +2

    Not much of a lifestyle if you’re dead ass broke.

  • @markfullerton9890
    @markfullerton9890 หลายเดือนก่อน +1

    Hoonigan died with Ken in the snow, unfortunately

  • @hotrodandrube9119
    @hotrodandrube9119 29 วันที่ผ่านมา +1

    Those aftermarket wheels don't look good either. And 1.2 billion isn't a small amount of debt.

  • @mr_macracing
    @mr_macracing หลายเดือนก่อน

    its end of an era. RIP ken. but the new owner digging itself more. also its bad that they thought “”they already have the fan base”” its loosing subs, likes and followers on the daily.

  • @mahir2617
    @mahir2617 หลายเดือนก่อน +7

    DDE is the next Hoonigan

  • @bbgcars
    @bbgcars 21 วันที่ผ่านมา

    FAME AND STUPIDITY CHANGES PEOPLE! thank god im playin the looongg game!

  • @brynmichael8029
    @brynmichael8029 หลายเดือนก่อน +2

    What is going to happen to the old headquarters? Is DDE about to be homeless or is the building safe from the bankruptcy? Inquiring minds want to know!!😢😢😢😢

    • @jeremyclutterbuck4665
      @jeremyclutterbuck4665 หลายเดือนก่อน +2

      Pretty sure the way Dave explained it was that DDE is sub letting. Hoonigan doesn’t own the building they are just a tenant. So the landlord will likely just lease it out directly to DDE.

  • @RoronoaZoro-fq4cw
    @RoronoaZoro-fq4cw 14 วันที่ผ่านมา +1

    feel like chat gpt wrote this script.

  • @ataxpayer723
    @ataxpayer723 17 วันที่ผ่านมา

    Has 4WParts Wholesale already been bought back, by the original owners?.

  • @SnobVisionsTv
    @SnobVisionsTv 19 วันที่ผ่านมา +1

    WHEEL PROS NOT OG HOONIGAN

  • @ogerdgonz
    @ogerdgonz 23 วันที่ผ่านมา

    It is not Ken Block's anymore and it is easy to figure out why it happened. Investors bought it and a bunch of other companies and did not realize they needed the creatives as well. They combined into one large company and are now dumping the combined debt to start all over buying companies and getting ready to file again in 5 years.

  • @devacity3626
    @devacity3626 หลายเดือนก่อน +2

    "The 1.2Billion dollars debt... well gone!", like he's talking about some ordinary bank loans!🥶
    (That pink mic cover ....Blaahhh!!🤮)

  • @reecewatson5311
    @reecewatson5311 24 วันที่ผ่านมา

    Wheel Pro did it, not Hoonigan.
    Hooigan is dead! So NOW. We are Hoonigan!!!

  • @Driago4
    @Driago4 หลายเดือนก่อน

    “ HOONIGAN isnt just a brand. It’s a LIFESTYLE! ” 🙏 #KB43VER 🚙💨💨💨 #TIRESLAYER 🎉🎉🎉

    • @hotrodandrube9119
      @hotrodandrube9119 29 วันที่ผ่านมา

      If hoonigan is your lifestyle, does getting a monster energy drink logo tattoo make you cooler?

  • @redgator7250
    @redgator7250 หลายเดือนก่อน

    It not like hoonigan really did anything wrong, its the "owner" of it using it as a parent company to buy other company's.

  • @ThatGuy-iz3vy
    @ThatGuy-iz3vy หลายเดือนก่อน +1

    Ken Block wasn't necessarily the 'Rally God' but he sure is hell was the 'Drift God'
    Ken Block is my 4 wheel hero, hope he's burning rubber on the roads in the sky with all the other legends we lost
    RIP Block, you will be missed but never forgotten

  • @MarineCorpzor1
    @MarineCorpzor1 หลายเดือนก่อน +1

    Honestly they just need to auction off one of the unique Hooni cars, one driven by Ken would easy sell for 1.2 mil to a collector. Then restructuring would be much easier.

    • @77Infidel
      @77Infidel หลายเดือนก่อน

      1.2 million is a drop in the bucket. It's 1.2 billion. The name itself should at least be worth 1.2 million if someone wanted to keep it going. But as someone else stated, late stage capitalism.

  • @daniellang6112
    @daniellang6112 หลายเดือนก่อน +1

    A pink microphone? Gross....

  • @sebabaopz
    @sebabaopz หลายเดือนก่อน +2

    unpopular opinion: Travis Pastrana Gymkhanas are better than the old ones

  • @stankrod8012
    @stankrod8012 หลายเดือนก่อน

    There has got to be a final tribute gymkhana. And there is only one person on the face of this earth that can be the driver. No one can push a vehicle to its absolute limits like this dude can. I’ll leave y’all to figure out who it is.

    • @z3r0128
      @z3r0128 หลายเดือนก่อน +1

      His daughter, she is the only one to continue the block name out of respect for Ken himself

    • @Muddjones
      @Muddjones หลายเดือนก่อน +1

      Pistrana

    • @stankrod8012
      @stankrod8012 หลายเดือนก่อน +1

      @@Muddjones yes sir. Pastrana is the only man/woman alive that can push the limits to where the limits don’t even feel comfortable.

    • @stankrod8012
      @stankrod8012 หลายเดือนก่อน +1

      @@z3r0128 she should absolutely be a part of a tribute gymkhana. Maybe a cat/mouse type of relay. Her and Pastrana could take turns pushing each other as far as the other can handle. Both driving the top 2 most popular cars that Ken ever drove the shit out of.

    • @z3r0128
      @z3r0128 หลายเดือนก่อน +1

      @@stankrod8012 I feel like she would rip up that tarmac with the hoonitruck

  • @jasonharris3873
    @jasonharris3873 29 วันที่ผ่านมา

    All the main people have left Hoonigan and the new people aren’t very good. Not much good content coming out. The Blocks aren’t involved anymore. It’s a bit of a mess. Needs a major overhaul that won’t happen with no money.

  • @tropmonky
    @tropmonky หลายเดือนก่อน +2

    Next is Doughnut

  • @rener4630
    @rener4630 หลายเดือนก่อน

    Never heard from this company

  • @jamesbaker9096
    @jamesbaker9096 หลายเดือนก่อน

    I’m gonna say for the sake of the block family that hoonigan will rise again because they are all still professional drivers and they just need to cut ties with Clearlake since they are pulling a lot of shady shit

    • @scottb9868
      @scottb9868 หลายเดือนก่อน

      actually Ken was the one using it as a dumpster fire. He was just using the company to roll his debt into so his other companies looked better then they did. Like dude said, clearlake became a thing after Ken put hoon into 500m in debt and was going to shut it down. they came in and bought it thinking it probably had some good marking deals but that wasnt the case. Basiclly he was doing what the banks did before the housing crash of 2008.

  • @renedevooght1153
    @renedevooght1153 หลายเดือนก่อน +1

    So Hoonigan is a financial Patzi.

  • @IDv8I
    @IDv8I หลายเดือนก่อน +1

    Fixing it will be very hard without the people who everyone admired and got to know, but, start by not calling a wheel and parts company, Hoonigan. Leave the Hoonigan brand for merch and cool videos.

  • @FluegelFalke
    @FluegelFalke หลายเดือนก่อน

    i miss ken

  • @stephencurry8552
    @stephencurry8552 หลายเดือนก่อน +3

    No financial professional would have valued this (cough) business with such a valuation. Classic pump and dump.

  • @Chris-cq5dy
    @Chris-cq5dy หลายเดือนก่อน

    Hoonigan keeps pushing on Ken will be missed ✌️

  • @rickbray7100
    @rickbray7100 29 วันที่ผ่านมา

    Probably got a bunch of educated people to run the place.

  • @MrThespinach
    @MrThespinach หลายเดือนก่อน

    DDE in trouble?

  • @dankybras8585
    @dankybras8585 หลายเดือนก่อน

    Rip Ken block

  • @dyaanahmad5079
    @dyaanahmad5079 หลายเดือนก่อน

    No way that is real.

  • @leovascik
    @leovascik หลายเดือนก่อน

    Funding f1acadamy... lots of spending after his passing.. list goes on

  • @israelavilazambrano7943
    @israelavilazambrano7943 หลายเดือนก่อน +1

    Man, ever since Ken died, it only got worse from here.

  • @joegott9391
    @joegott9391 หลายเดือนก่อน

    I like car builds & etc, but hoonigan is the WWE of car culture and it can go

    • @dqitwithbrad
      @dqitwithbrad หลายเดือนก่อน

      after Ken passed, I feel they didnt know what content to make

  • @cog8675
    @cog8675 หลายเดือนก่อน +2

    This title hurts.

    • @Thatniffa
      @Thatniffa หลายเดือนก่อน

      Fr bro it does

  • @ThatGuy-iz3vy
    @ThatGuy-iz3vy หลายเดือนก่อน

    Forza Horizon we absolute genius to team up with Block to put his cars in the game
    Honestly, they are pretty much the only cars I drive, n I fucking love em ❤️

  • @Rand0m_car_dude
    @Rand0m_car_dude หลายเดือนก่อน

    Damn ;0

  • @kurtiswa-k-8346
    @kurtiswa-k-8346 หลายเดือนก่อน +1

    Smells like blk rock...

  • @IsmaelG84
    @IsmaelG84 หลายเดือนก่อน

    Ken would be disappointed

  • @SmithReactions_
    @SmithReactions_ หลายเดือนก่อน +1

    What …

  • @Thaisistercunny
    @Thaisistercunny หลายเดือนก่อน

    The drop really came after the loss of Ken miles the mascot 😔

  • @Thatniffa
    @Thatniffa หลายเดือนก่อน

    Dang

  • @r2stik
    @r2stik หลายเดือนก่อน +1

    HOONIGAN AUDI EV

  • @mke723
    @mke723 9 วันที่ผ่านมา

    Hoonigan MEDIA was sold to wheel pros b4 ken died, wheel pros changed name, and is banknrupt, hoonigan racing and hoonigan media were and still ARE seprate. This video is shit.

  • @jarydjackson8531
    @jarydjackson8531 หลายเดือนก่อน

    Hope Hoonigan restructures and stays in business.

  • @O.O6190
    @O.O6190 หลายเดือนก่อน

    CLEARLAKE CAPITAL ?? THE CHELSEA F.C GUYS?? YEAH IT'S OFFICIAL I THINK I CAN HATE THEM A LITTLE BIT.

  • @stephencurry8552
    @stephencurry8552 หลายเดือนก่อน +1

    Block was many things. A rally "God" was not one of them. The deification of such people really has to stop. He could do driving tricks with a car. Practical purpose? None. Good for videos as pure entertainment? Sure.

  • @faithfirst9775
    @faithfirst9775 หลายเดือนก่อน

    Donkmaster take notes 🗒️ 😢

  • @JAYMEE_15
    @JAYMEE_15 หลายเดือนก่อน

    sheesh ❤

  • @ultimatecar_55
    @ultimatecar_55 หลายเดือนก่อน

    18th

  • @RitaAldridge-k1e1e
    @RitaAldridge-k1e1e หลายเดือนก่อน

    Your channel is a place where I can always relax and enjoy great humor. Keep up your hilarious videos!🚦🛴👿

  • @gumbi79
    @gumbi79 หลายเดือนก่อน

    late stage capitalism .....

  • @andrewtran2667
    @andrewtran2667 20 วันที่ผ่านมา

    Hoonigan died with ken block and the first episode of this vs that