Hoonigan was purchased by Wheelpro who bought their debt with them. Wheelpro then changed their name to Hoonigan and then filed for bankruptcy. It really has nothing to do with the Hoonigan that everybody loves.
They were doomed when Ken passed. Then the final nail in the coffin when everyone left that made Hoonigan what it was. Let it go. Doesn't matter how much corporate money money you throw at it, it'll never be what it was and that's fine. Another Gymkhana would just be an insult to it's namesake. Let it just be legendary for when it was at it best.
Common mistake hoonigan media was not kens he licenced the hoonigan name but also partnered with Scott to create hoonigan media hoonigsn media is a separate entity from hoonigan racing hoonigan racing is still owned by Kens family
The people who thought that HOONIGAN would continue to be successful after Ken passed.. were delusional. Ken was the brand, the product, and the soul of HOONIGAN. Everything else were accessories
Sorry bro, my heart went with Ken and THEE OG cast of Hoonigan💯 Hope Wheel Pros can recover but, I’m moving on💯 R.I.P Ken Block🙏🏽 Much love and hella respect to the Block family 💯
Have a hard time following hoonigan since all of the talent left. The people that created the content and the culture are gone from the brand. It's like the spin-offs of Top Gear. None of them really worked
its end of an era. RIP ken. but the new owner digging itself more. also its bad that they thought “”they already have the fan base”” its loosing subs, likes and followers on the daily.
Thank you for sharing - Yet Another victim of so-called [Private Equity] - An Inversion of ‘equity’ as Weaponization of Debt 💸. [Private Equity]’s Destroyer of (Value).
What is going to happen to the old headquarters? Is DDE about to be homeless or is the building safe from the bankruptcy? Inquiring minds want to know!!😢😢😢😢
Pretty sure the way Dave explained it was that DDE is sub letting. Hoonigan doesn’t own the building they are just a tenant. So the landlord will likely just lease it out directly to DDE.
Silver hawk will jump Start space travel, they got to pull out all the Trix, commercial, movie,TV show rally races the works even show up to all kinds of different races , it will be a comeback to move the hearts of all people
It is not Ken Block's anymore and it is easy to figure out why it happened. Investors bought it and a bunch of other companies and did not realize they needed the creatives as well. They combined into one large company and are now dumping the combined debt to start all over buying companies and getting ready to file again in 5 years.
$1.2 Billion in debt? I don’t think it made money even when Ken was around. It may have ‘looked’ like they were doing great, however blowing through piles of cash often gives the same impression. Think about that number for a few. How was Hoonigan supposed to generate quality revenue to pay back lenders? Exactly.
Hoonigan channel is just not the same. All they do is drag racing videos. It’s been like this for nearly 4 years now what you get for getting in bed with private equity guys.
All the main people have left Hoonigan and the new people aren’t very good. Not much good content coming out. The Blocks aren’t involved anymore. It’s a bit of a mess. Needs a major overhaul that won’t happen with no money.
There has got to be a final tribute gymkhana. And there is only one person on the face of this earth that can be the driver. No one can push a vehicle to its absolute limits like this dude can. I’ll leave y’all to figure out who it is.
@@z3r0128 she should absolutely be a part of a tribute gymkhana. Maybe a cat/mouse type of relay. Her and Pastrana could take turns pushing each other as far as the other can handle. Both driving the top 2 most popular cars that Ken ever drove the shit out of.
Honestly they just need to auction off one of the unique Hooni cars, one driven by Ken would easy sell for 1.2 mil to a collector. Then restructuring would be much easier.
1.2 million is a drop in the bucket. It's 1.2 billion. The name itself should at least be worth 1.2 million if someone wanted to keep it going. But as someone else stated, late stage capitalism.
I’m gonna say for the sake of the block family that hoonigan will rise again because they are all still professional drivers and they just need to cut ties with Clearlake since they are pulling a lot of shady shit
actually Ken was the one using it as a dumpster fire. He was just using the company to roll his debt into so his other companies looked better then they did. Like dude said, clearlake became a thing after Ken put hoon into 500m in debt and was going to shut it down. they came in and bought it thinking it probably had some good marking deals but that wasnt the case. Basiclly he was doing what the banks did before the housing crash of 2008.
Ken Block wasn't necessarily the 'Rally God' but he sure is hell was the 'Drift God' Ken Block is my 4 wheel hero, hope he's burning rubber on the roads in the sky with all the other legends we lost RIP Block, you will be missed but never forgotten
Fixing it will be very hard without the people who everyone admired and got to know, but, start by not calling a wheel and parts company, Hoonigan. Leave the Hoonigan brand for merch and cool videos.
Forza Horizon we absolute genius to team up with Block to put his cars in the game Honestly, they are pretty much the only cars I drive, n I fucking love em ❤️
Hoonigan MEDIA was sold to wheel pros b4 ken died, wheel pros changed name, and is banknrupt, hoonigan racing and hoonigan media were and still ARE seprate. This video is shit.
Block was many things. A rally "God" was not one of them. The deification of such people really has to stop. He could do driving tricks with a car. Practical purpose? None. Good for videos as pure entertainment? Sure.
Hoonigan was purchased by Wheelpro who bought their debt with them.
Wheelpro then changed their name to Hoonigan and then filed for bankruptcy.
It really has nothing to do with the Hoonigan that everybody loves.
At least someone understands the background and sheds some light on the content of this video. Well done!
Used to love*
Fell off after Ken
Like what the theory channels after matpat left
I was hoping that Lia would take over driving for Hoonigan. Keep both names going under that brand. Do miss seeing Ken ripping it up 🙏
ill rather see Red Bull to own Hoonigan then any no name big company that would say "This is too dangerous,just make a ramp and done"
They were doomed when Ken passed. Then the final nail in the coffin when everyone left that made Hoonigan what it was. Let it go. Doesn't matter how much corporate money money you throw at it, it'll never be what it was and that's fine. Another Gymkhana would just be an insult to it's namesake. Let it just be legendary for when it was at it best.
That Hoonigan mustang was my favorite car. Thanks Ken!
Ken was a legend! man i miss these videos hooning cars around..
Common mistake hoonigan media was not kens he licenced the hoonigan name but also partnered with Scott to create hoonigan media hoonigsn media is a separate entity from hoonigan racing hoonigan racing is still owned by Kens family
I once misplaced my keys, but losing 300,000 Miatas. WOW, how can that happen?
It doesn’t its deeper than the public knows forsure
The people who thought that HOONIGAN would continue to be successful after Ken passed.. were delusional. Ken was the brand, the product, and the soul of HOONIGAN. Everything else were accessories
My first car was a Ford Fiesta St because of Ken Block and hoonigan,Rip legend
I blame myself! My all black Hoonigan hat arrived 2 days before Ken died and the rest is history😢
Sorry bro, my heart went with Ken and THEE OG cast of Hoonigan💯 Hope Wheel Pros can recover but, I’m moving on💯
R.I.P Ken Block🙏🏽 Much love and hella respect to the Block family 💯
Have a hard time following hoonigan since all of the talent left. The people that created the content and the culture are gone from the brand. It's like the spin-offs of Top Gear. None of them really worked
this hits. hard.
Why am i just now getting the notification for this video???
So, who paid to build all of the race cars??
We miss you, Ken 😢
Not much of a lifestyle if you’re dead ass broke.
Need a driver? I'm available........😂
Rip Ken. Total legend
It’s an end of an era! Rip Ken Block.. he was the heart and sole…
Feeling very sad watching this video ...
DDE is the next Hoonigan
The whole image of Hoonigan was basically being a d-bag in your car. How long could that last really?
feel like chat gpt wrote this script.
since Hoonigan still owns the DDE building. maybe DDE can buy it outright before it is lost in the $1.2B debt.
“ HOONIGAN isnt just a brand. It’s a LIFESTYLE! ” 🙏 #KB43VER 🚙💨💨💨 #TIRESLAYER 🎉🎉🎉
If hoonigan is your lifestyle, does getting a monster energy drink logo tattoo make you cooler?
its end of an era. RIP ken. but the new owner digging itself more. also its bad that they thought “”they already have the fan base”” its loosing subs, likes and followers on the daily.
Thank you for sharing - Yet Another victim of so-called [Private Equity] - An Inversion of ‘equity’ as Weaponization of Debt 💸.
[Private Equity]’s Destroyer of (Value).
What is going to happen to the old headquarters? Is DDE about to be homeless or is the building safe from the bankruptcy? Inquiring minds want to know!!😢😢😢😢
Pretty sure the way Dave explained it was that DDE is sub letting. Hoonigan doesn’t own the building they are just a tenant. So the landlord will likely just lease it out directly to DDE.
Silver hawk will jump Start space travel, they got to pull out all the Trix, commercial, movie,TV show rally races the works even show up to all kinds of different races , it will be a comeback to move the hearts of all people
Has 4WParts Wholesale already been bought back, by the original owners?.
Hoonigan died with Ken in the snow, unfortunately
Those aftermarket wheels don't look good either. And 1.2 billion isn't a small amount of debt.
It is not Ken Block's anymore and it is easy to figure out why it happened. Investors bought it and a bunch of other companies and did not realize they needed the creatives as well. They combined into one large company and are now dumping the combined debt to start all over buying companies and getting ready to file again in 5 years.
Hoonigan was Ken Block,.. Ken Block was Hoonigan.
Lia should buy the name back.
It not like hoonigan really did anything wrong, its the "owner" of it using it as a parent company to buy other company's.
$1.2 Billion in debt? I don’t think it made money even when Ken was around. It may have ‘looked’ like they were doing great, however blowing through piles of cash often gives the same impression. Think about that number for a few. How was Hoonigan supposed to generate quality revenue to pay back lenders? Exactly.
Hoonigan channel is just not the same. All they do is drag racing videos. It’s been like this for nearly 4 years now what you get for getting in bed with private equity guys.
No financial professional would have valued this (cough) business with such a valuation. Classic pump and dump.
Fact.
This is the correct answer
FAME AND STUPIDITY CHANGES PEOPLE! thank god im playin the looongg game!
Did they make the comeback ?
Wheel Pro did it, not Hoonigan.
Hooigan is dead! So NOW. We are Hoonigan!!!
"The 1.2Billion dollars debt... well gone!", like he's talking about some ordinary bank loans!🥶
(That pink mic cover ....Blaahhh!!🤮)
unpopular opinion: Travis Pastrana Gymkhanas are better than the old ones
WHEEL PROS NOT OG HOONIGAN
All the main people have left Hoonigan and the new people aren’t very good. Not much good content coming out. The Blocks aren’t involved anymore. It’s a bit of a mess. Needs a major overhaul that won’t happen with no money.
There has got to be a final tribute gymkhana. And there is only one person on the face of this earth that can be the driver. No one can push a vehicle to its absolute limits like this dude can. I’ll leave y’all to figure out who it is.
His daughter, she is the only one to continue the block name out of respect for Ken himself
Pistrana
@@Muddjones yes sir. Pastrana is the only man/woman alive that can push the limits to where the limits don’t even feel comfortable.
@@z3r0128 she should absolutely be a part of a tribute gymkhana. Maybe a cat/mouse type of relay. Her and Pastrana could take turns pushing each other as far as the other can handle. Both driving the top 2 most popular cars that Ken ever drove the shit out of.
@@stankrod8012 I feel like she would rip up that tarmac with the hoonitruck
Honestly they just need to auction off one of the unique Hooni cars, one driven by Ken would easy sell for 1.2 mil to a collector. Then restructuring would be much easier.
1.2 million is a drop in the bucket. It's 1.2 billion. The name itself should at least be worth 1.2 million if someone wanted to keep it going. But as someone else stated, late stage capitalism.
DDE in trouble?
I’m gonna say for the sake of the block family that hoonigan will rise again because they are all still professional drivers and they just need to cut ties with Clearlake since they are pulling a lot of shady shit
actually Ken was the one using it as a dumpster fire. He was just using the company to roll his debt into so his other companies looked better then they did. Like dude said, clearlake became a thing after Ken put hoon into 500m in debt and was going to shut it down. they came in and bought it thinking it probably had some good marking deals but that wasnt the case. Basiclly he was doing what the banks did before the housing crash of 2008.
How would something like that make money anyway? At least Ken got to enjoy it while he was here.
Ken Block wasn't necessarily the 'Rally God' but he sure is hell was the 'Drift God'
Ken Block is my 4 wheel hero, hope he's burning rubber on the roads in the sky with all the other legends we lost
RIP Block, you will be missed but never forgotten
The best way to save it to sale it to Saudi
The HOONIGAN brand was Ken Block. ❤ 1st
Everyone that helped start it are gone.........
Hoonigan need Travis!!
Next is Doughnut
Never heard from this company
Fixing it will be very hard without the people who everyone admired and got to know, but, start by not calling a wheel and parts company, Hoonigan. Leave the Hoonigan brand for merch and cool videos.
So Hoonigan is a financial Patzi.
Man, ever since Ken died, it only got worse from here.
Funding f1acadamy... lots of spending after his passing.. list goes on
Yup Leah, and F1 Academy is not cheap. Plus other Endeavors from Hoonigan Cast .. 👩🏻🚀👍🏻🏎🏎🏁🏁🚩🚩🌲🌲⛰⛰ Kens Merch not in control by family .
Is he too young , did he forget the original Subaru the 1 that made the hole thing , and still the brat
i miss ken
Ken would be turning in his grave if he know this
Give the 500mil to DDE and sell or just give them the Hoonigan branding😂 then set this nonsense to the side😂
Hoonigan keeps pushing on Ken will be missed ✌️
You shred tires and crash cars for a living, and you wonder wyh you don't make any money....
Probably got a bunch of educated people to run the place.
No way that is real.
A pink microphone? Gross....
I like car builds & etc, but hoonigan is the WWE of car culture and it can go
after Ken passed, I feel they didnt know what content to make
This title hurts.
Fr bro it does
If they dont use Lia they are doomed period
Nice mic. Do they make them for men? 😂
Rip Ken block
The drop really came after the loss of Ken miles the mascot 😔
Forza Horizon we absolute genius to team up with Block to put his cars in the game
Honestly, they are pretty much the only cars I drive, n I fucking love em ❤️
Follow block house racing to follow lia block.
Hoonigan Harris . lmao.
They turned Ken's name and hoonigan to trash
Smells like blk rock...
No like No subscribe Not cool for you to air this..
Hoonigan MEDIA was sold to wheel pros b4 ken died, wheel pros changed name, and is banknrupt, hoonigan racing and hoonigan media were and still ARE seprate. This video is shit.
Ken would be disappointed
What …
Block was many things. A rally "God" was not one of them. The deification of such people really has to stop. He could do driving tricks with a car. Practical purpose? None. Good for videos as pure entertainment? Sure.
Hope Hoonigan restructures and stays in business.
Damn ;0
CLEARLAKE CAPITAL ?? THE CHELSEA F.C GUYS?? YEAH IT'S OFFICIAL I THINK I CAN HATE THEM A LITTLE BIT.
BS
Donkmaster take notes 🗒️ 😢
Dang
Yet another crap channel talking crap to get views. You really got it all wrong.
HOONIGAN AUDI EV
sheesh ❤
18th
late stage capitalism .....
Hoonigan died with ken block and the first episode of this vs that