Xiaohongshu, Little Red Book or RED, Springboard for Niche Brands -- Social Media Marketing in China

How GANNI, a Danish brand with no China presence became the darling of Chinese “it girls” ? 🤔️ In this episode, KAWO takes a quick look at Little Red Book or #xiaohongshu
KAWO spent 6 months reading 332 sources, interviewing 18 experts to create a 112-page guide, hoping to take you to see a big picture of China Social Media in a hope of finding the path to where your team wants to be, which you can download for free 👉 www.kawo.com/guide
KAWO is a China Social Media Management Platform for WeChat, Weibo, Douyin and Kuaishou. At KAWO, it's our mission to empower China social media marketing teams. To learn more about KAWO, please visit kawo.com
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[@RicardoLino]

This is so good. As an westerner Just started an account

[@GHOSTLOVINGTOAST]

I just found out the app.
I feel like I’m somewhere I’m not supposed to be.
I love this app tho.
Gives the a freedom I’ve never experienced.
A freedom away from my garbage country.

[@ruhmipartini5177]

Thanks for your video

[@narf0339]

only available on android/apple ? any windows app version ?

[@balo92]

As an asian I Just started an account and i already love it, it has many more useful options which IG does not have and will probably never

[@alviinn-q7y]

Do you know to change ip addrs in xiaonh ? I cant change my ip

[@Balitripdriver]

you're welcome ,Have a memorable holiday and see you next holiday

[@limkangwei6339]

what is this comment even about

[@rdgamesdrip]

How u add a website on little red hook?? pls

[@rdgamesdrip]

How u add a website on little red hook??

[@mia_jiang9519]

Chinese people might not use website that frequently.

[@mia_jiang9519]

Wechat Official or Tiktok are more down to the market and good to show a business image.