Sierra Nevada Founder Ken Grossman Talks Craft Beer History and the State of the Beer Industry

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  • เผยแพร่เมื่อ 29 ต.ค. 2024

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  • @MoreBeer_
    @MoreBeer_  10 หลายเดือนก่อน +11

    Thank you so much to Ken Grossman and the team at Sierra Nevada for letting us bring this interview to the beer and homebrewing communities! 🙌
    Make sure to subscribe for more! 🍻
    th-cam.com/channels/v58v5jA_N-kdVMpLB-yL5w.html
    Listen to this episode as a PODCAST wherever you listen or here 👇 🎧
    www.buzzsprout.com/1918800/14142133
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  • @cmcurran5
    @cmcurran5 10 หลายเดือนก่อน +16

    Not many hour long interviews hold my attention quite as much as these. Amazing content

    • @MoreBeer_
      @MoreBeer_  10 หลายเดือนก่อน

      Love to hear that, thanks for watching! 🍻

  • @birdsongblossoms8547
    @birdsongblossoms8547 10 หลายเดือนก่อน +3

    I got my undergrad degree at Davis in '74. I was home brewing in my dorm room and found Dr. Lewis in the food science dept. who kindly supplied me with yeasts and advice. My interest was moving in the direction of starting a commercial craft brewery back in my home town in Marin County. However, I had some sobering conversations with Dr. Lewis who described the exceedingly arduous process of such an undertaking. I was too stupid and lazy for that kind of thing and ultimately went into motion picture finance law in Los Angeles. I have a lot of respect for Ken Grossman's accomplishments in this field.

  • @jasonf2252
    @jasonf2252 9 หลายเดือนก่อน

    Great video and LOVE the insight! I went on a west coast beer pilgrimage to as many of my favorite breweries that I could schedule. My favorite, was Chico and Sierra Nevada so we headed there for a tour and meal. I was admiring a SN shirt in their gift store when I heard a man behind me say "Did you enjoy the tour and your visit?" I turned around and there stands Ken Grossman, to my bewilderment. As a low rent home brewer, my jaw hit the floor. Ken was nice enough to allow me to take a photo with him. He is a beer hall of famer, a priceless advocate of the industry, and a gentleman. I will never forget it.

  • @bughunter1766
    @bughunter1766 9 หลายเดือนก่อน

    As a fellow hick with a pickup truck I thoroughly enjoyed the malt hauling story. And as a decades long customer of both Morebeer and Sierra Nevada, and as a probable Pale Ale Desert Island beer confessor, I must say this was one of the more captivating videos I have watched. And I've watched it twice already today, just in case I missed something. Thanks to both Vito and Ken for taking the time to produce this. Cheers and happy Brewing!

  • @guitarmike4ever
    @guitarmike4ever 10 หลายเดือนก่อน +1

    That was one of the best interviews of a legendary brewery I've seen. Fantastic questions, insight, and answers. Definitely happy to be a customer of both MoreBeer and Sierra Nevada.

    • @MoreBeer_
      @MoreBeer_  10 หลายเดือนก่อน

      Means so much to us to hear that. Cheers, Mike, thanks for being a customer!

  • @bigpopbrewing
    @bigpopbrewing 10 หลายเดือนก่อน +5

    These interviews are so awesome! Keep up the good work, Vito. I love learning from the greats like Ken.

    • @MoreBeer_
      @MoreBeer_  10 หลายเดือนก่อน

      Thanks, Ryan! 🍻

  • @chuckchaney3588
    @chuckchaney3588 10 หลายเดือนก่อน +2

    Awesome interview! Amazed by the whole business behind beermaking and Ken's knowledge. We just went to the Asheville NC Sierra Nevada brewery and had a great time on the tour. Loved the Sierra Nevada Narwhal Imperial Stout and Atomic Torpedo!

    • @MoreBeer_
      @MoreBeer_  10 หลายเดือนก่อน

      Awesome! Cheers Chuck 🍻

  • @MrChristopherMolloy
    @MrChristopherMolloy 10 หลายเดือนก่อน +2

    A GREAT interview with one of my heroes! A great walk down memory lane! Thanks!

    • @MoreBeer_
      @MoreBeer_  10 หลายเดือนก่อน +1

      One of our heroes too! Glad you enjoyed, cheers! 🍻

  • @jeffroach3722
    @jeffroach3722 10 หลายเดือนก่อน +1

    Amazing interview....I think this should be a series.... Vinny next 🍺

  • @erikzett
    @erikzett 10 หลายเดือนก่อน +2

    👍I have a ton of beer memories of Sierra Nevada when I lived in Placerville in the early 80s - this interview made those come to mind, I remember driving to Byron Burch's shop in Santa Rosa that Ken mentioned. We visited the brewery late 80s and were blown away by the bar and the fresh beer of course

    • @MoreBeer_
      @MoreBeer_  10 หลายเดือนก่อน +1

      That's so cool to hear! Cheers, Erik! 🍻

  • @curtpick628
    @curtpick628 10 หลายเดือนก่อน +2

    Great interview. A hell of a lot of knowledge and advice here. Love the PA and Celebration.
    Well done.

    • @MoreBeer_
      @MoreBeer_  10 หลายเดือนก่อน

      Thanks, Curt! Glad you enjoyed 🍻

  • @rickbrink7008
    @rickbrink7008 10 หลายเดือนก่อน +1

    Awesome Interview! So good to hear the stories and history, straight from the source- of one of the most iconic breweries of our time. Thank You both for bringing this to us!

  • @MatthewRulla
    @MatthewRulla 10 หลายเดือนก่อน

    Excellent interview with Mr. Grossman! I hope Sierra Nevada continue the Hop Forward / West Coast Style brews. I would happily buy a whole beer truck's worth of Torpedo, Pale Ale, and Celebration every year. Delivery in Olympia, WA (forklift ready and waiting).
    I home brewed in So Cal with the Maltose Falcons, Pacific Gravity, and Long Beach Homebrews for over a decade. Now that I'm up here, I see lots of brewers in Washington State have closed recently and the trend looks grim for quality, flavorful, and consistent products.

  • @Mountainrock70
    @Mountainrock70 10 หลายเดือนก่อน +2

    You’ve been sending me text messages. This one got my attention. Subscribed now. I first tried SN Pale Ale in 92’ good memories !

  • @andrewlonero8003
    @andrewlonero8003 10 หลายเดือนก่อน

    It's so sad about Anchor closing. They were one of my favorites and I have lots of great memories from visiting them. This was a great interview with Ken about some of that history!

  • @mrgarypaterson
    @mrgarypaterson 10 หลายเดือนก่อน +1

    This is what the craft beer industry is all about!

  • @gonnafish
    @gonnafish 9 หลายเดือนก่อน

    Sierra Nevada is my go to brewery- Hazy, Torpedo and Celebration are all great!

  • @aqacefan
    @aqacefan 10 หลายเดือนก่อน

    What a wonderful history lesson!

  • @philhofland5501
    @philhofland5501 10 หลายเดือนก่อน +1

    As a fermentstion science addict who rarely drinks alcoholic beer but ravages on NA products im hapoy to see Sierra jumping into that market. Keeping my eyes open to see when it hits ths market.

    • @hanswolters1781
      @hanswolters1781 8 หลายเดือนก่อน

      It has appeared now, at least on the West Coast

  • @MrPsiman
    @MrPsiman 10 หลายเดือนก่อน +1

    Love that they didn't sell to mega corps like so many have. Still great stuff and a super fresh brewed Pale Ale in the summer here in Cali is awesome. It's just a super solid versatile beer. It's what got me into beer in high school in the 80's. Yeah also Samuel Smith stuff also. I was looked at as a freak in high school that would drink great beer and not drink the stuff like Bud and Coors

  • @andrewbeane6015
    @andrewbeane6015 10 หลายเดือนก่อน +1

    Amazing interview!

    • @MoreBeer_
      @MoreBeer_  10 หลายเดือนก่อน +1

      Cheers, Andrew! 🍻

  • @michaelmeline3956
    @michaelmeline3956 10 หลายเดือนก่อน

    Great interview

  • @jpallen719
    @jpallen719 10 หลายเดือนก่อน

    I was just there! Love that place!

  • @MrFadefury
    @MrFadefury 10 หลายเดือนก่อน

    There’s definitely a lack of appreciation by the new wave of craft drinkers as to just how groundbreaking SN was with their first beers, but also the fact that those same beers are still to this day world class examples of the said styles. Bottle/can conditioning has almost no appreciation it seems like these days, but I always enjoy that Ken still goes into great detail when the topic comes up. Not to mention that of appreciation for oxygen levels, beer degrading, etc.

  • @JIMMBAY1
    @JIMMBAY1 10 หลายเดือนก่อน

    I alway everything!. #Gr8VideoAndContent. #MerryChristmasTooAll. I had Tik Tok Once & Never again!!!...

  • @MrPsiman
    @MrPsiman 10 หลายเดือนก่อน +1

    It's Bigfoot season. I have not spotted any yet but early January is usually when they appear.

  • @SANDRALAMOTHE-k5l
    @SANDRALAMOTHE-k5l 10 หลายเดือนก่อน

    good show

  • @michaelgillespie1206
    @michaelgillespie1206 10 หลายเดือนก่อน

    I need to do something with my home craft brewery, I've got a great name for it that I don't tell anyone, because I don't have it copyrighted or protected, but it's a super name.

  • @scottgoebel4671
    @scottgoebel4671 10 หลายเดือนก่อน

    Great interview, who is next?

  • @MrChristopherMolloy
    @MrChristopherMolloy 10 หลายเดือนก่อน

    Question: What was the first genuinely hoppy high IBU beer? Was it Sierra Nevada Pale Ale? To my recollection it was, but it would've been interesting to learn what Mr. Grossman's answer would be?

    • @AdamKeele
      @AdamKeele 10 หลายเดือนก่อน +1

      Pale Ale for the time was probably the hoppiest beer around. It certainly was where I was in the 90s still. Russian River one of the early ones to have some high IBU beers (especially in the Blind Pig Brewing days).

    • @MrChristopherMolloy
      @MrChristopherMolloy 10 หลายเดือนก่อน

      @@AdamKeele The question really is did he invent the style or was he exposed to it somewhere? Was there anyone making anything even remotely like It?

    • @1mctous
      @1mctous 10 หลายเดือนก่อน +1

      Anchor Liberty Ale (33 IBU's) and Bass Ale (49 IBU's) were both available when Ken Grossman got started.

    • @MrChristopherMolloy
      @MrChristopherMolloy 10 หลายเดือนก่อน

      @@1mctous Funny, I wouldn't have thought either of those were that hoppy? Especially the Bass.

  • @MrChristopherMolloy
    @MrChristopherMolloy 10 หลายเดือนก่อน

    Another question I would've asked would've been why haven't many American brewers, including Sierra Nevada, had success with Bavarian style Wheat Beer? I actually can't remember if Sierra Nevada has ever brewed any other than an experiment perhaps.
    The last great American Bavarian style Wheat Beer was from Brooklyn Brewery, but it's been discontinued for many years.

    • @AdamKeele
      @AdamKeele 10 หลายเดือนก่อน +3

      They did Kellerweiss, which was a favorite of mine for quite a while. They did a filtered wheat early on and it’s still available at the brewery. Bavarian wheat beers had been my go-to style in the 2000s, and could pretty readily find them until the rise of IPAs. I’m pissed they are hard to find now. I think the biggest reason why breweries stopped doing them was to make more room for IPAs, and it was also the added expense of having a separate yeast for it - to do it right - and if you weren’t doing step mashes, and had good lautering capability, it’s harder to brew. I think to do it properly it’s a more difficult style to produce than IPAs. Also, you don’t get as many uses out of the yeast as well to get that good banana and clove flavors.

    • @MrChristopherMolloy
      @MrChristopherMolloy 10 หลายเดือนก่อน

      @@AdamKeele Thanks! Yes, I remember Kellerweiss now that you mention it, but I don't remember it being widely available or around that long.
      Do you have a favorite bottled/canned Bavarian style Wheat Beer from an American producer these days? I can't name one.

  • @stuker69
    @stuker69 10 หลายเดือนก่อน

    Brewery tour plsssssss

  • @DavidR76
    @DavidR76 2 หลายเดือนก่อน

    Can I say one thing? Get a tripod.