How Color Theory Affects Screen Printing | Color Shift EXPLAINED

Color Shift is based on color theory. If you have ever printed a color, checked the print, and noticed it turned out different than you expected? That is called color shift. It will happen with every ink you print. Depending on a few key factors, you can end up with one color looking completely different than you anticipated.
Let's look at the different variables at play and show you how to make adjustments to deal with color shift both before press and on press.
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00:00 Introduction
00:35 Fundamentals of Opacity
01:36 Illustrating Color Shift
02:46 Side by Side Comparison
03:48 What Makes an Ink Opaque?
04:27 Adjusting for Color Shift
06:50 More info on Ink Opacity
07:05 Conclusion
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[@axxxc]

My school's going to buy a whole bunch of equipment from you. I know we bought an exposure unit and it's supposed to be on the way. We are really excited.. we have a screen printing class at our community college and I am one of two of the advanced printers. I also just bought my four color one station press from you guys. We only use ryonet here!

[@Ryonet]

Awesome! So glad you're happy with your experience!

[@jihope8415]

Thank you

[@Ryonet]

You're welcome! Glad it was helpful!

[@Dtag1971]

Yea..... Been there. Drives me insane. Print mostly transfers..... Why isn't that color brighter? Trying to explain that to a client. Mesh count, ink types, or the design has so many small details.... OMG....BFF..... I need a beer now.

[@Ryonet]

We feel you!

[@bethanieclarke1511]

vay.fyi
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