Discrete Choice Exeriment: Hypotheses Formulation & Research Model

In this video, I explain how you formulate hypotheses for a DCE. You can have hypotheses with direct or moderating effects.
I also show how to make a nice research model for your academic work.
Papers that I refer to:
Bogodistov, Y., & Ostern, N. K. (2019). Digitization at Any Cost? Willingness to Trade Efficiency for Organizational, Human, and Relational Costs. AMCIS 2019 Proceedings. aisel.aisnet.o... (www.researchga...)
Schwaiger, A., Bogodistov, Y., & Beimborn, D. (2023). Seeing the Forest for the Trees: How Abstract Thinking Fosters Digitalization. Academy of Management Annual Meeting Proceedings, 2023, 13995. (www.researchga...)
Good luck with your research!
Faithfully,
Yevgen