If the camera is going to be a big, black blotch in the middle of the screen, then why not just black out the entire rear of the display? It’ll definitely help with clarity…
Aster, I thought that was _exactly_ the entire point of this video. My understanding is that what they are demonstrating is a panel that will be used in a closed back scenario when a camera is involved. Transparent panels have been demonstrated before and could have all sorts of salesy type uses, but this video is not demonstrating that. This video is demonstrating technology integration.
The main application for a transparent display would be for sales purposes. A store could feature its product through a glass display enclosure while displaying prices for the product, or specs, or any other relevant information via the display in the glass. Windows could show you the inside of the store while displaying hours of operation. A restaurant could have the menu, whatever. Obviously all of these use cases can be solved by paper but that's rigid. If you want to be able to change things with some regularity, reprinting paper can be costly over time. For home consumer reasons you could have "smart windows" which could show whatever is outside obviously but also have like a weather widget, or AI assistant functionality. Maybe it could go opaque to act as blinds, all sorts of utility to a transparent display in that context.
@@segiraldovi Counter argument to what I said about that main application of transparent displays is a few things. First, it's still prohibitively expensive. While paper is inflexible and changing what's on it requires reprinting the paper; ink, paper, whatever time is spent on the design is all cheaper than displays that likely cost tens of thousands of dollars each. Unless it's a business that needs to change their signage constantly it'll be at least a decade before these kinds of displays are more economical than just reprinting signs. There's also the cost of electricity and repair. A normal window and paper sign doesn't continually cost money to keep working. Any kind of large retail brand with multiple brick and morter locations has a specific look they maintain for branding purposes. So a company like Apple wouldn't be able to use these kind of displays in just 1 store. They'd have to use them in hundreds of stores. Which again, is a lot of money. Maybe as a pop up concept type of store just to boost consumer interest/awareness it would be done, but outside that purpose I don't see it happening for some time. I brought up the main utility of what I imagine transparent displays would be used for (not as TVs people watch things on). Doesn't mean I think we'll actually be seeing them in use any time soon
I still don't understand why the entire display needs to be transparent. Phones have been using underscreen cameras for years at this point without the need for the entire phone screen to be transparent.
On the phones the under screen cameras take up like 1% of the whole screen. The cameras used here seem to take up close to 10% so if you're going through the trouble of making that much of the screen transparent might as well make the whole thing transparent.
@@360tomahawk_obese_gorilla87 added to that, they are working towards the "EYE CONTACT" thing, which means camera cannot be at a corner or an edge, it needs to be near the centre of the screen. Currently under display cameras work by COMPLETELY TURNING OFF the display above them when they are operating. This cannot be done if the camera is near the centre of the screen else there will be a black spot in between of your video conference.
While the technology itself is interesting, I have some doubts about the displayed use case. I do video calls quite often and to me, personally, having someone not "look at me directly" because of camera placement is not as much an issue as video call latency in general (having people talk over each other or startling conversations due to this is way more annoying than people not looking directly at you). Also keep in mind that if you own a setup like that, you're only making the experience better for everyone else. So if not looking directly at you bothers you, you'd need to convice all the other people you're talking to to buy that setup rather than yourself.
The eye contact use case is easily solved with AI tools that are already released. There's a even a company doing this that has almost the same name, VEED.
This is gonna be vaporware. I think maybe eyetracking and/or AI will solve the issue with you not looking into the eyes of someone. Or maybe just inscreen cameras
Yup, given that both Apple and Nvidia already has eye contact built out, the monitor for the only purpose of eye contact is ridiculous. But given that this is for businesses they'll be able to sell a decent amount.
@@gingaming_gg I'd rather use an uncanny AI pupil replacement thing than use a transparent monitor with a black box in the center. Give about 2 years and we'll not even know if the image was "AI Enhanced" or not
2:39: "The difference is, those had to sacrifice pixel density in a small area. Unlike those phones THERE IS NO SACRIFE TO IMAGE QUALITY [...] ON THIS MONITOR" erm.... no. Try: "Unlike those phones there is a MASSIVE sacrifice to image quality over the ENTIRE area."
THANK YOU these screens look TERRIBLE, they are low res and are SUPER expensive, to solve a problem most don't care about and phones have already solved for cheaper and with superior results, Fully Transparent Displays still a solution looking for a problem
@@__Brandon__this is exactly what I said. Why use a massive camera with a fully transparent screen, when you could treat it like a phone and put a small camera in the middle behind a small section of transparent screen.
These things were shown off and promised a decade ago or longer once OLED became more prevalent. Some companies did make transparent panels for info centers but didn't take off.
@@ernieoporto1111 yup and they’re not demonstrating something that already exists - transparent oled. They’re demonstrating the integration of technologies, specifically cameras and transparent oled, in a way that improves outcomes.
@@SixOThree and that's the fault of the video and the demo folks. They just need to ditch the term entirely, and use something even dumber that actually makes sense, like "smart monitor", or "AI display".
I can see some purposes for this (smart glasses, shop windows maybe, or even car HUDs if not too distracting or hard to see). Where it doesn't need to be are fridge doors. You have shelves and pricing there to show all you need to show.
The best idea i can think of for transparent displays, for "regular" consumers, would be replacing regular old windows. Outside of some gimmicky things like putting some extra info on them, you could just use them as TVs, monitors, etc. One layer of electrochromic glass that can act as blinds and improves the contrast of the TV, then the actual transparent display on top. Obviously there's some issues here around aspect ratios, actual windows sizes, windows actually being able to open, etc. but i don't think it needs to be perfect to see some adoption once it gets cheaper. The next big thing would be car windshields. If they are a transparent display it opens up a lot of possibilities for overlays. I can see it being a big selling point in the future with things like navigation overlayed on top of the road, highlighted pedestrians or hard to see animals at night in the middle of the road, etc. Other than that, anyone wanna guess when Nothing is going to make a phone with a transparent display so you can see it's internals from the front as well? :D
i just want a cheap accessible side panel modification / attachment that can give my PC some transparent display flair, without needing to purchase an expensive and crappy snowblind case. The more mature and practical transparent displays become, the more accessible such a concept will become for DIY and consumers :)
An AI filter that changes where your eyes are looking is probably a much cheaper simpler solution, that'll work on modern hardware with no image compromise.
@@enemyv This could be partially solved if the tech developed so that it'd only manipulate ur gaze toward the camera if you are both looking at ur computer screen and speaking
This "product" is the literal definition of corporations buying shit they don't need or will ever need just because they have more money than god and HAVE to spend it to feel like they're actually doing something.
The biggest advantage to see-through displays is not for TVs. It will finally give us the ability to have real AR glasses because you will finally have a display they can show you real time information while being able to see through it on one plane of glass instead of two
The issue with making the glass part of glasses a display is that the light emitted from the screen isn't focused. That isn't insurmountable, but that's why a screen alone won't work.
Transparent displays are like flying cars, looks great, great to see in movies and games, but impractical to use. But technology that use a bit of them can be bought to life. For example, Instead of flying cars, we can have Levitating Cars, and transparent Display tech can be used to perfect UNDER DISPLAY SENSORS.
I've wondered for a while why we don't just use the well-established teleprompter technology for video calls. Seems to solve the problem super easy and cheap.
Agreed, although it will likely take years to get this tech that small. It would still probably be best to have a real-time live feed of your surroundings to solve the low pixel density issues, as without this it would be the return of heavy screen door effect
I think that GIFs, websites optimizes to run on transparent displays, and in the future - videogames utilizing the alpha channel to create "spots" where you can, for example, walk around and try to not fall down and kill the character, can be a good use for transparent displays. Clever use of the alpha channel can do a lot. I hope this won't be just a fad like no-glasses 3D was.
AR is already a thing, it works and has numerous implementations. This? WHY? If you´d use a stationary display, you alway have use the same Background, most likely your wall. It doesn´t make sense, just use black or white or whatever to fill the void. This isn´t thought through in the slightest and it is a useless fad.
I'm reading a lot of comments but no one mentioned THE most obvious application. Heads Up Displays (HUD) could be a major advancement on multiple ways. A hardened window like that in place of a car windshield displaying velocity, alerts of cars on your blind spot at the sides, cameras and on border computers like in a tesla warning you of pedestrians, an improved GPS map highlighting the path instead of looking to a screen in the car and sometimes missing the exit because you didn't look closely. A similar concept for motorcycle helmets might also be possible. The cabinet on a crane in a construction site assisting the operator be receiving location data from the crew down below with the payload they are working on. Smarthomes where in multiple window panes you may interface with systems from the house.
I can see this technology used in clothing stores to "virtually" try on clothes. The camera behind the screen would track and move to adjust to the viewer's height, then overlay the clothes over them on the display, creating a "virtual mirror". If they like what they see, then they go and try on the outfit. If not, it saves them time having to try it on and the employee's time refolding the clothes afterwards.
That defeats the most important purpose of trying things on. Most people don't return things because they don't like the design. They do so cuz they don't fit / they don't like the materials. also there is no reason for a transparent display for this.
@@Stay_away_from_my_swamp_water the display only needs to be transparent where the camera is (adjustable to onlooker's eye level). As for trying things on, yes, in the end the shopper will still have to try it on if they think it looks good in the mirror, but it will at least help with those things that they thought would look good but doesn't match their skin tone/body type/etc.
who actually cares about eye contact while doing video calls? anyone with any brains is multi tasking in these situations; taking notes, working on spreadsheets, looking through data to referance. The people who care about these things are people who struggle to even get a video chat working. The real use for these types of screens should be windows, interactive glass, HUDs, AR, decrative uses and possibly full wall TVs that the size can be adjusted depending on use case.
I work remotely and in my experience, that multitasking is one of the biggest issues with remote work. People are empowered to work away during a meeting rather than be fully present. Sometimes that is more productive because if you were pulled into a meeting you didn't really need to be in you can at least get some other work done, but just as often you end up with the people you really wanted feedback from not giving it their full attention. When designing complex systems, there's really nothing like three or four fully engaged engineers working around a whiteboard. It's the thing I miss the most.
I still think Holograms are the best use for these, the Window Idea is cool but, I worry abut what the being exposed to the hot sun all day long would do to these screens, especially with how exspensive they are
As an instructional designer and adjunct faculty, this is very interesting. There is a huge demand for Hybrid-Flexible education. The lack of personalization is definitely a barrier, but at this price range there are better ways to spend money to make HyFlex education better. Course design, LMS tools, recorded lecture quality, etc. are more pressing issues than a transparent screen. Even at the lower price point you could get 2 high quality DTENs instead. As long as the user looks at the camera instead of the monitor, you've basically solved this issue for free.
Like the new transparent lg oled, I think its purpose is to blend in with the environment not just as a tv but also as a piece of art, like displaying a fish tank for example, which gives new options for decor. This is also an interesting use case.
A company making transparent display to put camera behind the screen Me *big brain time*: I bought a small tripod and set my webcam in front of my monitor, and put my Teams window behind the camera (right half of my monitor). This way I can see the image of the person I'm talking with, and seem like I'm looking at the camera the whole time. Costed me $5 and 10 mins to set-up.
Okay. It's cool. But like, wtf is the use-case? There are already solutions for eye-contact and that seemed to be the big thing practicality-wise for this. I don't get it.
Imagine painting a piece of ply wood or something behind it that was painted with one of those ultra black paints like black 2.0 or something. The contrast ratio would be wild.
Man they reaallyyy had to scramble to come up with at least some reason to use s transparent screen. I'm not saying it's not kinda cool, but I seriously doubt anyone's actually gonna care about buying a super expensive display you can't really use for anything else because of the contrast.
Basic product designs questions. Can we do it. Do we know how to do it. How hard will it be to make. Can we make money selling it. A lot of companies skip the should we make it
Yeah, no ... we are definitely going to adopt the idea of a mediocre expensive screen that we buy just for video conference... Don't get me wrong, I applaud the engineering feat, it is truly amazing ! And is a sense, I do recognize the cool factor in a sci-fi, "the future of the movies is now" kind of way... But, at least for now, and even after this video... This still feels like they are struggling to find the problem that this technology is supposed to fix. But hey, I might be wrong...
Transparent displays are already used in retail and advertising. I think that will be the main focus for many years to come until these get actually good.
This is an interesting use case for sure and if it gets improved maybe it'll be worth it but let's be honest, you could use a teleprompter type setup for exactly the same benefit right now. If you do a lot of video calls and want that extra level of 'connection', you could just get a 13" teleprompter mirror, a portable 13" display to go with it and a decent webcam and use it as a second screen for video calls. If you want something bigger, you can just make your own with an LCD with your size of choice and a 2-way mirror.
This would be far more interesting if they were producing smart glass for homes and storefronts. They could display weather for the day, darken for privacy and so on. Why does the entire display have to be transparent? I'd rather have a hole punch style camera in the center of a normal screen or a transparent portion of screen over the camera but, software has already fixed the eye contact problem.
Exactly, and why does the camera have to be so big. Phone cameras are so good nowadays so can't they get away have a 1 inch camera instead of a massive bowling ball
If they get the prices down enough I could see something like this in most shops replacing their normal windows displaying some wares and still allowing people to look into the shop
@thaNorthStar if thats how you think than there should be nothing but barren walls ... if people are stupid and destroy stuff they should pay for it so at least if those idiots would be found they will have hurt themselves even more
I don't see it. I'm sure there are better uses for transparent display tech, aside from just living out the fantasy of being Iron Man. But as a more expensive, more compromised version of a teleprompter? This example seems to be a solution looking for a problem, except the problem has already had a much more effective solution for a long time.
I'd say the FaceTime approach, which just edits your eyes a bit to look like you're looking at the camera, and is doing that since years, without anybody noticing, is a far better approach than this.
Only the enclosed version is somewhat useful. Transparency adds nothing interesting but takes a lot of usability and quality back from normal displays. So having a camera behind the screen at the center of it is cool but only the camera zone should be transparent, without the user ever really noticing it. Keep the obviously transparent displays for museum or stuff like that.
Yknow, some of these screens and a custom UI for windows/Linux would be sick for regular use, straight up the transparent computers of the future in shows we watched as kids/teens.
I have a better use for a transparent display if they ever become cheap enough. I want a built in fish tank in the wall with a transparent tv in front of it. When the tv is off the aquarium lights come on to see the fish better, and the turn off when the tv is on to improve the display.
Personally i prefer the camera on the bottom view where you can clearly see what has decided to take up residence inside my nostrils, and if you look close enough you can actually see the lower edge of the cobwebs that reside within my brain cavity! I finally evicted the spiders that made them due to non payment of rent, and you dont have to look at them staring back at you wearing nothing but their underwear anymore!
Actually the reason is 3D video - the LG TV has a very good passive 3D effect because the black backing is very deep and seperate from the panel and creates a very good 3d effect
My biggest concern is that these transparent panels are going to become like 3D TVs fad of the 2010's where all the high end stuff had that gimmick, though at least that gimmick didn't really impact normal TV use, transparent TV's are going to take amazing OLED panels with their inky blacks and make them envious of even TN panel's contrast ratios.
Given we've had them for decades, isn't it easier to just have a swapped teleprompter-esq rig where you look through to the screen and the camera is at an angle filming your reflection? Seems way cheaper to develop than transparent screens, and you can remove it when you're not on a call to have an uncompromised monitor, and you don't need to buy a new monitor.
The only use case I see for a transparent TV is to be integrated into a glass wall in an open office. (which raises a yet another "why", considering it's an open office)
I know you guys read these for a brief window after they go live. You need to give an ending for the seizure warning as well. Otherwise you enter into Schrodinger territory for whether or not it's actually done.
I've been looking at possibily doing paid DMing for D&D and I genually think that something like this might help the players feel like I, the DM is more engaged with them
This is dumb. I get it's hoping to catch businesses investment but the only sacrifice that needs to be made to achieve what this does is a small black dot in the middle of the screen for a cellphone camera module. A middle of the screen notch. You could then have full resolution full brightness display that costs 10-20 times less. Albeit it doesn't come with catchy transparent buzzwords.
Honestly a much more end-user applicable version of this display tech would be a standard OLED display with a camera embedded behind the screen (as we're seeing in a couple of phones these days). Integrated in laptops it could remove ever more of the top bezel and come with the same advantages outlined in this video. You could also sell a stand-alone display like that, but I think you might find that a tough market to break into. Anyone willing to spend the money on such a large OLED monitor likely cares enough about their video quality that they'd just spend the money to buy a much better webcam and just accept the viewing angles (which can honestly mostly be mitigated by having a high monitor and the camera being under the screen).
Honestly this is really dumb. I very rarely have the conference window open right in the middle of the screen. I work from home full time and am always sharing something or looking at something being shared on the call. Has all the hallmarks of a product that the target audience didn’t exactly asked for…
Multiple companies already solved this problem with ai making your eyes “look” at the camera. It’s way cheaper and more portable to implement. The only benefit I can think is you conveying personality and meaning by looking somewhere other than the camera; at this price-point and inconvenience-factor you would be better off with that crazy 3D conference call setup MKBHD showed off.
Great, now increase the black area from the camera to make the visual bump of black on top of the video less noticeable. Like... expand it to all the screen. "But it wouldn't be transparent anymore" Yes, exactly. Let's do that.
I cant see any reason they need to be transparent tho?? Transparent display good for displaying product in mall, at the front of shop. But for video call? really. Bet the company will fail. Samsung transparent display look better. Plus there is a software to make your eye look centre even tho the camera not in the middle of the screen.
My thoughts "that's dumb"...
The title...
My second thought was "okay I'll give it a watch then"
Thoughts after watching "yep, that's dumb"
If the camera is going to be a big, black blotch in the middle of the screen, then why not just black out the entire rear of the display? It’ll definitely help with clarity…
I think the idea is that the camera is where the person’s head would be, meaning it’s obscured by the person you’re talking to.
That's what the enclosed version of the display is. I think the transparent versions are basically just to demonstrate the tech.
@@aspzxa tech demo at CES? Crazy
Yeah, you can really tell this company tried to "find a purpose" for this tech without..... ya know, actually thinking it through.
Aster, I thought that was _exactly_ the entire point of this video. My understanding is that what they are demonstrating is a panel that will be used in a closed back scenario when a camera is involved. Transparent panels have been demonstrated before and could have all sorts of salesy type uses, but this video is not demonstrating that. This video is demonstrating technology integration.
The main application for a transparent display would be for sales purposes. A store could feature its product through a glass display enclosure while displaying prices for the product, or specs, or any other relevant information via the display in the glass.
Windows could show you the inside of the store while displaying hours of operation. A restaurant could have the menu, whatever. Obviously all of these use cases can be solved by paper but that's rigid. If you want to be able to change things with some regularity, reprinting paper can be costly over time.
For home consumer reasons you could have "smart windows" which could show whatever is outside obviously but also have like a weather widget, or AI assistant functionality. Maybe it could go opaque to act as blinds, all sorts of utility to a transparent display in that context.
I agree, this is gonna be huge for stores. Just imagine an apple store with this
also it looks cool
Exactky. Not everything is about consumers. Sometimes tech is just for businesses.
@@segiraldovi Counter argument to what I said about that main application of transparent displays is a few things. First, it's still prohibitively expensive. While paper is inflexible and changing what's on it requires reprinting the paper; ink, paper, whatever time is spent on the design is all cheaper than displays that likely cost tens of thousands of dollars each. Unless it's a business that needs to change their signage constantly it'll be at least a decade before these kinds of displays are more economical than just reprinting signs.
There's also the cost of electricity and repair. A normal window and paper sign doesn't continually cost money to keep working.
Any kind of large retail brand with multiple brick and morter locations has a specific look they maintain for branding purposes. So a company like Apple wouldn't be able to use these kind of displays in just 1 store. They'd have to use them in hundreds of stores. Which again, is a lot of money. Maybe as a pop up concept type of store just to boost consumer interest/awareness it would be done, but outside that purpose I don't see it happening for some time.
I brought up the main utility of what I imagine transparent displays would be used for (not as TVs people watch things on). Doesn't mean I think we'll actually be seeing them in use any time soon
It also creates the opportunity to create a faux holographic image around an object as seen through a window, or as a layer over a mirror.
I still don't understand why the entire display needs to be transparent. Phones have been using underscreen cameras for years at this point without the need for the entire phone screen to be transparent.
On the phones the under screen cameras take up like 1% of the whole screen. The cameras used here seem to take up close to 10% so if you're going through the trouble of making that much of the screen transparent might as well make the whole thing transparent.
It has something to do with eye contact. If you put the camera at the top and not at the center, then you'd rather have a traditional screen
@@360tomahawk_obese_gorilla87 added to that, they are working towards the "EYE CONTACT" thing, which means camera cannot be at a corner or an edge, it needs to be near the centre of the screen.
Currently under display cameras work by COMPLETELY TURNING OFF the display above them when they are operating.
This cannot be done if the camera is near the centre of the screen else there will be a black spot in between of your video conference.
How about you watch the video? He specially addresses the use case of this technology
i think its gonna useful with smart glasses like meta have today, VR headsets gonna become smart glasses, that’s the future I believe it
All it took to lure you to a stranger’s hotel room was the promise of seeing a cool monitor…
They even dimmed the lights...
While the technology itself is interesting, I have some doubts about the displayed use case. I do video calls quite often and to me, personally, having someone not "look at me directly" because of camera placement is not as much an issue as video call latency in general (having people talk over each other or startling conversations due to this is way more annoying than people not looking directly at you). Also keep in mind that if you own a setup like that, you're only making the experience better for everyone else. So if not looking directly at you bothers you, you'd need to convice all the other people you're talking to to buy that setup rather than yourself.
It will replace promters
The eye contact use case is easily solved with AI tools that are already released. There's a even a company doing this that has almost the same name, VEED.
This is gonna be vaporware. I think maybe eyetracking and/or AI will solve the issue with you not looking into the eyes of someone. Or maybe just inscreen cameras
Literally is a nvidia RTX program that does that already, and its free lmao
Yup, given that both Apple and Nvidia already has eye contact built out, the monitor for the only purpose of eye contact is ridiculous. But given that this is for businesses they'll be able to sell a decent amount.
logitech already has options to fix this for years with their rally systems and the like for bussiness
@@PrimyFritzellz yeah, but the AI enhanced pupil placement is farrrrr from natural lol
@@gingaming_gg I'd rather use an uncanny AI pupil replacement thing than use a transparent monitor with a black box in the center. Give about 2 years and we'll not even know if the image was "AI Enhanced" or not
2:39: "The difference is, those had to sacrifice pixel density in a small area. Unlike those phones THERE IS NO SACRIFE TO IMAGE QUALITY [...] ON THIS MONITOR" erm.... no. Try: "Unlike those phones there is a MASSIVE sacrifice to image quality over the ENTIRE area."
Yeah, that was just a complete lie from them.. the whole monitor is a sacrifice for terrible quality
They could have also used a smaller camera like a phone and only use the transparent screen in that tiny spot
for a good camera I would think they'd use more than a tiny spot but 5-10% of the screen is a hell of a lot more reasonable than 100%
THANK YOU these screens look TERRIBLE, they are low res and are SUPER expensive, to solve a problem most don't care about and phones have already solved for cheaper and with superior results, Fully Transparent Displays still a solution looking for a problem
@@__Brandon__this is exactly what I said. Why use a massive camera with a fully transparent screen, when you could treat it like a phone and put a small camera in the middle behind a small section of transparent screen.
These things were shown off and promised a decade ago or longer once OLED became more prevalent. Some companies did make transparent panels for info centers but didn't take off.
I don't think this video is about transparent panels yo.
@@SixOThreeAre you watching the same video?
@@ernieoporto1111 yup and they’re not demonstrating something that already exists - transparent oled. They’re demonstrating the integration of technologies, specifically cameras and transparent oled, in a way that improves outcomes.
@@SixOThree and that's the fault of the video and the demo folks. They just need to ditch the term entirely, and use something even dumber that actually makes sense, like "smart monitor", or "AI display".
@@deano1699 I could be stupid too. But both are possible as well.
Thanks for the visit. It was great having you around!
a solution to a non-existant problem. making the display transparent for better positioning for a webcam.
Why are these tech grandpa’s so demanding about eye contact when most of us don’t even show their faces when talking to our friends online?
I don’t understand why we need webcams at all. I don’t need to see someone’s face if he talks to me I just need to hear him.
I can see some purposes for this (smart glasses, shop windows maybe, or even car HUDs if not too distracting or hard to see). Where it doesn't need to be are fridge doors. You have shelves and pricing there to show all you need to show.
The best idea i can think of for transparent displays, for "regular" consumers, would be replacing regular old windows. Outside of some gimmicky things like putting some extra info on them, you could just use them as TVs, monitors, etc. One layer of electrochromic glass that can act as blinds and improves the contrast of the TV, then the actual transparent display on top. Obviously there's some issues here around aspect ratios, actual windows sizes, windows actually being able to open, etc. but i don't think it needs to be perfect to see some adoption once it gets cheaper.
The next big thing would be car windshields. If they are a transparent display it opens up a lot of possibilities for overlays. I can see it being a big selling point in the future with things like navigation overlayed on top of the road, highlighted pedestrians or hard to see animals at night in the middle of the road, etc.
Other than that, anyone wanna guess when Nothing is going to make a phone with a transparent display so you can see it's internals from the front as well? :D
well think about people in rooms of the bottom of ship decks below the water line..
2:45 yeah because the entire display is a sacrifice in picture quality 😆
exactly what i thought lmao
THANK YOU!!!!
8500? I really don't need a second mortgage right now
The box is large enough to live in. Technically, you'd be saving money.
The host specifically said this is targeted at business not at consumers. Chill
This will have a shorter lifespan than 3D. Also, I still have my 3D Panasonic Plasma in the spare bedroom. RIP.
Somewhere I still have the 3D screen HTC phone. It was useless.
Still have my 3D TV from 2014, hope it lasts because I don't think 3D TVs are coming back.
i just want a cheap accessible side panel modification / attachment that can give my PC some transparent display flair, without needing to purchase an expensive and crappy snowblind case.
The more mature and practical transparent displays become, the more accessible such a concept will become for DIY and consumers :)
An AI filter that changes where your eyes are looking is probably a much cheaper simpler solution, that'll work on modern hardware with no image compromise.
If I'm taking a course and someone has an AI filter on that's making them always stare right at me... I'm gonna be creeped out.
@@enemyv This could be partially solved if the tech developed so that it'd only manipulate ur gaze toward the camera if you are both looking at ur computer screen and speaking
@@enemyv It would need to be smart enough to only make them look straight out when they look in the middle of the screen. Perhaps with calibration.
This "product" is the literal definition of corporations buying shit they don't need or will ever need just because they have more money than god and HAVE to spend it to feel like they're actually doing something.
The biggest advantage to see-through displays is not for TVs. It will finally give us the ability to have real AR glasses because you will finally have a display they can show you real time information while being able to see through it on one plane of glass instead of two
The issue with making the glass part of glasses a display is that the light emitted from the screen isn't focused. That isn't insurmountable, but that's why a screen alone won't work.
Transparent displays are like flying cars, looks great, great to see in movies and games, but impractical to use.
But technology that use a bit of them can be bought to life.
For example, Instead of flying cars, we can have Levitating Cars, and transparent Display tech can be used to perfect UNDER DISPLAY SENSORS.
Imagine a transparent phone with a selfie camera under the display. It'll be so cool to see the camera.
I've wondered for a while why we don't just use the well-established teleprompter technology for video calls. Seems to solve the problem super easy and cheap.
I could see these transparent displays in stores and for business use. There’s no reason for them outside of that.
8500 for a novelty item is just too much. 😂 selling points suck too.
At this point why not just use a teleprompter. I feel like it would deliver the same "looking at the camera" effect without so many tradeoffs
A teleprompter with a 50 inch screen would be extremely huge.
One of the possible use of transparent display can be MR headset. The user can have an actual see through experience.
Agreed, although it will likely take years to get this tech that small. It would still probably be best to have a real-time live feed of your surroundings to solve the low pixel density issues, as without this it would be the return of heavy screen door effect
I think that GIFs, websites optimizes to run on transparent displays, and in the future - videogames utilizing the alpha channel to create "spots" where you can, for example, walk around and try to not fall down and kill the character, can be a good use for transparent displays. Clever use of the alpha channel can do a lot. I hope this won't be just a fad like no-glasses 3D was.
AR is already a thing, it works and has numerous implementations. This?
WHY? If you´d use a stationary display, you alway have use the same Background, most likely your wall. It doesn´t make sense, just use black or white or whatever to fill the void. This isn´t thought through in the slightest and it is a useless fad.
I'm reading a lot of comments but no one mentioned THE most obvious application. Heads Up Displays (HUD) could be a major advancement on multiple ways. A hardened window like that in place of a car windshield displaying velocity, alerts of cars on your blind spot at the sides, cameras and on border computers like in a tesla warning you of pedestrians, an improved GPS map highlighting the path instead of looking to a screen in the car and sometimes missing the exit because you didn't look closely. A similar concept for motorcycle helmets might also be possible.
The cabinet on a crane in a construction site assisting the operator be receiving location data from the crew down below with the payload they are working on.
Smarthomes where in multiple window panes you may interface with systems from the house.
Well, stack them in series and you can get volumetric display. Holograms next level xD
I can see this technology used in clothing stores to "virtually" try on clothes.
The camera behind the screen would track and move to adjust to the viewer's height, then overlay the clothes over them on the display, creating a "virtual mirror". If they like what they see, then they go and try on the outfit. If not, it saves them time having to try it on and the employee's time refolding the clothes afterwards.
That defeats the most important purpose of trying things on. Most people don't return things because they don't like the design. They do so cuz they don't fit / they don't like the materials. also there is no reason for a transparent display for this.
@@Stay_away_from_my_swamp_water the display only needs to be transparent where the camera is (adjustable to onlooker's eye level). As for trying things on, yes, in the end the shopper will still have to try it on if they think it looks good in the mirror, but it will at least help with those things that they thought would look good but doesn't match their skin tone/body type/etc.
who actually cares about eye contact while doing video calls? anyone with any brains is multi tasking in these situations; taking notes, working on spreadsheets, looking through data to referance. The people who care about these things are people who struggle to even get a video chat working. The real use for these types of screens should be windows, interactive glass, HUDs, AR, decrative uses and possibly full wall TVs that the size can be adjusted depending on use case.
I work remotely and in my experience, that multitasking is one of the biggest issues with remote work. People are empowered to work away during a meeting rather than be fully present. Sometimes that is more productive because if you were pulled into a meeting you didn't really need to be in you can at least get some other work done, but just as often you end up with the people you really wanted feedback from not giving it their full attention. When designing complex systems, there's really nothing like three or four fully engaged engineers working around a whiteboard. It's the thing I miss the most.
I still think Holograms are the best use for these, the Window Idea is cool but, I worry abut what the being exposed to the hot sun all day long would do to these screens, especially with how exspensive they are
Best version of this imo is a teleprompter, it works super well for video calls. It's also less than 1/10th of the cost lol. Smaller though
As an instructional designer and adjunct faculty, this is very interesting. There is a huge demand for Hybrid-Flexible education. The lack of personalization is definitely a barrier, but at this price range there are better ways to spend money to make HyFlex education better. Course design, LMS tools, recorded lecture quality, etc. are more pressing issues than a transparent screen. Even at the lower price point you could get 2 high quality DTENs instead. As long as the user looks at the camera instead of the monitor, you've basically solved this issue for free.
I'm sorry, you needed to leave the show floor and strip entirely? Tight security?
What's with the baseball cap? 😂
No time to assemble the comb-over that day?
Linus should really allow you those 30 minutes in the bathroom!😡
Like the new transparent lg oled, I think its purpose is to blend in with the environment not just as a tv but also as a piece of art, like displaying a fish tank for example, which gives new options for decor. This is also an interesting use case.
"I promise this isn't dumb"
Sure but I immediately think of that TV that LMG couldn't get rid of. Like nobody wanted to "Steal" it for free
I don't think this will be profitable
A company making transparent display to put camera behind the screen
Me *big brain time*: I bought a small tripod and set my webcam in front of my monitor, and put my Teams window behind the camera (right half of my monitor). This way I can see the image of the person I'm talking with, and seem like I'm looking at the camera the whole time. Costed me $5 and 10 mins to set-up.
Sounds like a solution to a problem that doesn't exist.
Okay. It's cool. But like, wtf is the use-case?
There are already solutions for eye-contact and that seemed to be the big thing practicality-wise for this. I don't get it.
and there is a webcam that drops down to the center of the screen.
@@Stackali Right?! Everything described can/has already be achieved with software
"No sacrifice to picture quality"😂
Except the wholedisplay is see trough.
Just use those under screen phone cameras.
Imagine painting a piece of ply wood or something behind it that was painted with one of those ultra black paints like black 2.0 or something. The contrast ratio would be wild.
It seems almost all of this could just be done with a teleprompter set up, can get full 4K on any sized screen for a fraction of the price
Man they reaallyyy had to scramble to come up with at least some reason to use s transparent screen.
I'm not saying it's not kinda cool, but I seriously doubt anyone's actually gonna care about buying a super expensive display you can't really use for anything else because of the contrast.
Dude looks so tired, feel like this shoot was super early in the morning poor guy.
Basic product designs questions. Can we do it. Do we know how to do it. How hard will it be to make. Can we make money selling it. A lot of companies skip the should we make it
Thanks for the alerts at all the spots.
Yeah, no ... we are definitely going to adopt the idea of a mediocre expensive screen that we buy just for video conference...
Don't get me wrong, I applaud the engineering feat, it is truly amazing ! And is a sense, I do recognize the cool factor in a sci-fi, "the future of the movies is now" kind of way...
But, at least for now, and even after this video... This still feels like they are struggling to find the problem that this technology is supposed to fix.
But hey, I might be wrong...
imagine even turning on your webcam for calls at work xD
It is diffraction, light is a wave at times and an interference pattern occurs everytime it passes an object. QDs are objects too.
Hence the striping.
Transparent displays are already used in retail and advertising. I think that will be the main focus for many years to come until these get actually good.
What was the argument you were trying to make for this? Eye contact in zoom calls? Not interested
It brings me a good idea about Transparent Digital clocks that almost similar tech to this transparent TV.
I can imagine this tech being used to make windows that can display things like news and weather. A "smart" window per se.
As someone on the spectrum I never once was upset about the lack of Eye contact in Conference calls. I actually prefer it.
This is an interesting use case for sure and if it gets improved maybe it'll be worth it but let's be honest, you could use a teleprompter type setup for exactly the same benefit right now. If you do a lot of video calls and want that extra level of 'connection', you could just get a 13" teleprompter mirror, a portable 13" display to go with it and a decent webcam and use it as a second screen for video calls. If you want something bigger, you can just make your own with an LCD with your size of choice and a 2-way mirror.
First I was confused by this. All a company needs to do is add an attachable opaque back plate and its a multi function tv
seems like they're trying to invent a problem to fix.
My chair is opening the wardrobe! HELP!
This would be far more interesting if they were producing smart glass for homes and storefronts. They could display weather for the day, darken for privacy and so on. Why does the entire display have to be transparent? I'd rather have a hole punch style camera in the center of a normal screen or a transparent portion of screen over the camera but, software has already fixed the eye contact problem.
Exactly, and why does the camera have to be so big. Phone cameras are so good nowadays so can't they get away have a 1 inch camera instead of a massive bowling ball
If they get the prices down enough I could see something like this in most shops replacing their normal windows displaying some wares and still allowing people to look into the shop
@thaNorthStar if thats how you think than there should be nothing but barren walls ... if people are stupid and destroy stuff they should pay for it so at least if those idiots would be found they will have hurt themselves even more
I don't see it. I'm sure there are better uses for transparent display tech, aside from just living out the fantasy of being Iron Man. But as a more expensive, more compromised version of a teleprompter? This example seems to be a solution looking for a problem, except the problem has already had a much more effective solution for a long time.
I'd say the FaceTime approach, which just edits your eyes a bit to look like you're looking at the camera, and is doing that since years, without anybody noticing, is a far better approach than this.
You that be perfect for like Q and A streaming with webcam. You can read the questions well the viewers feel like your actually looking at them
Putting the camera behind the screen is so cool! IMO the rest of the back of the display should just be blacked out for a more consistent picture.
Didn't he say that was the plan?
Only the enclosed version is somewhat useful. Transparency adds nothing interesting but takes a lot of usability and quality back from normal displays. So having a camera behind the screen at the center of it is cool but only the camera zone should be transparent, without the user ever really noticing it.
Keep the obviously transparent displays for museum or stuff like that.
This technology would be interesting for car windows and displaying AR info
I just imagined my car bluescreening and me going off a cliff....
Can't wait to use it for computer case. Only option right now is to buy iBuyPower Snowblind case or DYI.
You mentioned gaming on it, and like... for streamers, that would actually be pretty awesome!
Yknow, some of these screens and a custom UI for windows/Linux would be sick for regular use, straight up the transparent computers of the future in shows we watched as kids/teens.
I think digitally altering your gaze in software to make eye contact is probably the more practical solution
I have a better use for a transparent display if they ever become cheap enough. I want a built in fish tank in the wall with a transparent tv in front of it. When the tv is off the aquarium lights come on to see the fish better, and the turn off when the tv is on to improve the display.
Personally i prefer the camera on the bottom view where you can clearly see what has decided to take up residence inside my nostrils, and if you look close enough you can actually see the lower edge of the cobwebs that reside within my brain cavity! I finally evicted the spiders that made them due to non payment of rent, and you dont have to look at them staring back at you wearing nothing but their underwear anymore!
Actually the reason is 3D video - the LG TV has a very good passive 3D effect because the black backing is very deep and seperate from the panel and creates a very good 3d effect
First use I thought is Twitch streamers keeping direct eye contact for 6+ hours straight
My biggest concern is that these transparent panels are going to become like 3D TVs fad of the 2010's where all the high end stuff had that gimmick, though at least that gimmick didn't really impact normal TV use, transparent TV's are going to take amazing OLED panels with their inky blacks and make them envious of even TN panel's contrast ratios.
You see a video conferencing made a tiny bit easier...I see companies recording people faces and reactions to ads in stores and shopping malls ;]
Wild idea : put it in a box similar to how old CRT monitors were mounted and have at old monitor geeks ;)
Nothing I can ever see myself ever having a need for, but still pretty cool tech.
This will be relevant in a few years when prices drop to around a thousand for a window sized display. Right now it’s too expensive
not sold on the conference video feature but transparent displays could be awesome for reading. bet it doesn't strain the eyes so much
Given we've had them for decades, isn't it easier to just have a swapped teleprompter-esq rig where you look through to the screen and the camera is at an angle filming your reflection? Seems way cheaper to develop than transparent screens, and you can remove it when you're not on a call to have an uncompromised monitor, and you don't need to buy a new monitor.
Video thumbnail had me thinking this was a Captain D video.
The only use case I see for a transparent TV is to be integrated into a glass wall in an open office.
(which raises a yet another "why", considering it's an open office)
I know you guys read these for a brief window after they go live. You need to give an ending for the seizure warning as well. Otherwise you enter into Schrodinger territory for whether or not it's actually done.
But your hands look so cool in the stroby light!
I've been looking at possibily doing paid DMing for D&D and I genually think that something like this might help the players feel like I, the DM is more engaged with them
Solution in search of a problem... Do people really care about eye contact in meetings that much?
This is dumb. I get it's hoping to catch businesses investment but the only sacrifice that needs to be made to achieve what this does is a small black dot in the middle of the screen for a cellphone camera module. A middle of the screen notch. You could then have full resolution full brightness display that costs 10-20 times less. Albeit it doesn't come with catchy transparent buzzwords.
This tech isn't new. I saw them used industrially back in 2017.
You are right they just keep pushing cause NOBODY wants to use it especially at that kinda price
Honestly a much more end-user applicable version of this display tech would be a standard OLED display with a camera embedded behind the screen (as we're seeing in a couple of phones these days). Integrated in laptops it could remove ever more of the top bezel and come with the same advantages outlined in this video. You could also sell a stand-alone display like that, but I think you might find that a tough market to break into. Anyone willing to spend the money on such a large OLED monitor likely cares enough about their video quality that they'd just spend the money to buy a much better webcam and just accept the viewing angles (which can honestly mostly be mitigated by having a high monitor and the camera being under the screen).
Honestly this is really dumb. I very rarely have the conference window open right in the middle of the screen. I work from home full time and am always sharing something or looking at something being shared on the call.
Has all the hallmarks of a product that the target audience didn’t exactly asked for…
Megalomaniacal executives loved this
This would be far easier and cheaper to fix if you just use a teleprompter style mirror of a regular flat screen under it.
isn't there already a webcam that drops down to the center of the screen?
Multiple companies already solved this problem with ai making your eyes “look” at the camera. It’s way cheaper and more portable to implement. The only benefit I can think is you conveying personality and meaning by looking somewhere other than the camera; at this price-point and inconvenience-factor you would be better off with that crazy 3D conference call setup MKBHD showed off.
Great, now increase the black area from the camera to make the visual bump of black on top of the video less noticeable. Like... expand it to all the screen. "But it wouldn't be transparent anymore" Yes, exactly. Let's do that.
I cant see any reason they need to be transparent tho?? Transparent display good for displaying product in mall, at the front of shop. But for video call? really. Bet the company will fail. Samsung transparent display look better. Plus there is a software to make your eye look centre even tho the camera not in the middle of the screen.